apex-brasil the brazilian trade and investment promotion agency (apex-brasil) was created in 2003 as...
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Apex-BrasilThe Brazilian Trade and Investment Promotion Agency (Apex-Brasil) was created in 2003 as a
"Autonomous Social Service Agency", which is financed by a tax levied on a contribution
charged on the payroll of Brazilian companies. Apex-Brasil is accountable to the Ministry of
Development, Industry and Foreign Trade of Brazil.
The Ministry and Apex-Brasil have signed a management contract, which establishes annual
objectives and targets related to export promotion that must be met by Apex-Brazil.
Apex-BrasilWith headquarters in Brasilia, Apex-Brasil has a large physical infrastructure and about 300
skilled employees in Brazil and abroad.
BUSINESS SUPPORT CENTERS
AROUND THE WORLD
Havana
(Cuba)
Miami
(USA)
Luanda
(Angola)
Brussels
(Belgiun)
Dubai
(UAE)
Moscow
(Russia)
Beijing
(China)
International strutcture
Apex-Brasil
Mission 1:
To promote exports of Brazilian products and services:
promoting the competitive advantages of Brazilian products and services
encouraging innovation among Brazilian companies, aiming at diversification and value-
adding to Brazilian products and services.
Apex-Brasil
strengthening the image of Brazil as a relevant trade
partner and promoting Brazilian products and services
Mission 2:
To foster the competitiveness of Brazilian companies by promoting their internationalization:
To support internationalization of Brazilian enterprises in all
stages, from pre-export to the establishment of subsidiaries
abroad;
Apex-Brasil serves companies of all sizes and exporting stages,
focusing on small and medium-sized companies.
Apex-Brasil
Mission 3:
To attract foreign direct investment (FDI) into the country:
Apex-Brasil
Apex-Brasil is focused on identifying opportunities,
promoting events and providing support to foreign investors in
strategic sectors of Brazilian economy.
Assistance to Brazilian companies:
Apex-Brasil
Apex-Brasil currently supports 81 sectors of the Brazilian economy, divided into six large
productive categories:
food and beverages;
fashion;
technology and health care;
housing and civil construction;
entertainment and services;
machinery and equipment.
Products:
1. Trade-Related Capacity Building Services
2. Intelligence Services Oriented to Competitiveness
3. Trade Promotion
4. Positioning and Image
5. Internationalization Support
6. Foreign Direct Investment (FDI) Attraction
Apex-Brasil
Product 1: Capacity Building Services
The project PEIEX (Industrial Extension for Exporting) is a project of capacity building for
small and medium-sized enterprises with export potential.
Apex-Brasil
Under PEIEX, consultants conducts an
assessment on the technical and managerial
resources of companies, and then suggests
measures to enable them to start a safe and
focused export process.
Product 1: Capacity Building Services
Technical cooperation with universities and technological centers;
Capacity Building Services delivered to Business Associations: projects tailored for each
sector of Brazilian economy;
Export-related missions and Seminars;
Seminars "Focus on Market” update Brazilian entrepreneurs on untapped business
opportunities at selected countries. These seminars are broadcasted online, reaching
nationwide audience.
Apex-Brasil
Product 2: Intelligence Services
Apex-Brasil produces competitive and business intelligence researches in order to guide
decisions of Brazilian companies through international markets.
Permanent research about international markets in order to define priority-markets for
several exporting sectors of Brazilian economy;
Research the exporting profile of Brazilian regions;
Provide updated newsletters on trade-related issues.
Apex-Brasil
Product 3: Trade Promotion
Sectorial Integrated Projects (with Business
Associations);
Multi-Sectoral Trade Fairs;
Trade Missions;
Project “Buyer”;
Project “Formula Indy”;
Project “Carnaval”.
Apex-Brasil
Sectorial Integrated Projects
The Sectorial Integrated Projects are conducted in close partnership with the main Brazilian
Business Associations, aiming at organizing broad trade-promotion activities, such as:
participation of Brazilian companies in major international trade fairs;
trade missions;
business rounds;
visits of foreign buyers and opinion makers to learn about the Brazilian productive
structure.
Apex-Brasil
Product: Carnaval Project
Attraction of buyers, foreign investors and opinion makers to visit the Carnival parade in Rio
de Janeiro and have a customized business agenda:
Innovative business platform
Marketing of Brazilian industry
Incentives to the opening of new markets
Apex-Brasil
Product: Formula Indy Project
Apex-Brasil has a partnership with the
IndyCar Series. Brazilian ethanol fuels
Indy racing cars.
innovative business platform to promote Brazilian products and services in USA, Canada
and Japan;
boosting visibility to Brazilian brands abroad;
business meetings;
networking strategies.
Apex-Brasil
Product 4: Positioning and Image
BRANDING PROJECTS
To formulate a sector branding strategy designed to value and promote the image of
Brazilian products in international markets.
Apex-Brasil
Product 4: Positioning and Image
Promotional Initiatives by Economic Sector:
Projects:
Brazil Tech
Brazil Fashion
Brazil Home Design
Flavors from Brazil
Apex-Brasil
Product 5: Support for Internationalization
Apex-Brasil supports the process of international expansion of Brazilian companies into
global markets
BUSSINESS SUPPORT CENTERS
Platform designed to assist
Brazilian companies wishing
to expand their businesses
in key global markets.
Apex-Brasil
Product 5: Support for Internationalization
Services offered by Business Support Centers:
Apex-Brasil
Identification of new business opportunities and tailor-
made information on potential business partners;
Recommendation of distributors and local business
partners;
Support to organizing events and business matchmaking
events.
Product 6: Investment (FDI) Attraction
Apex-Brasil coordinates initiatives related to the attraction of foreign direct investment (FDI)
into Brazilian economy.
Such initiatives are focused on strategic sectors:
Oil and gas
Semiconductors / electronic components
IT/BPO
Biotechnology
Tourism
Apex-Brasil
Foreign Direct Investment (FDI)
Apex-Brasil
Apex-Brasil in figures (2011):
977 events, among them:
321 participation in international trade fairs;
140 “Buyer” projects;
64 “Vendor” projects;
121 Capacity Building Projects;
91 Image projects;
98 Prospective & Trade missions.
12.403 supported companies
83 supported productive sectors
21,24% share on the country’s industrial exports
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Brazilian companies taking part in
Apex-Brasil’s projects:
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The size of supported companies (2011):
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The Brazilian trade balance:
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Apex-Brasil contributing to the Brazilian trade balance:
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The main trade partners of Brazil:
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Trade balance with Russia:
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Apex-Brasil Brazil in the world
Inovative, competitive and sustainable
Other international affairs
Apex-Brasil coordinates major world forums such as
Brazil-U.S. CEO Forum;
Brazil-UK Joint Economic & Trade Committee (JETCO);
Brazil-Mexico Forum;
Brazil-India Forum.
Since 2008, Apex-Brasil chairs the World Association of Investment Promotion Agencies (WAIPA)
Since 2009, chairs the Ibero-American Network of Trade Promotion Organizations (RedIbero).
Apex-Brasil
International awards
In 2010, the International Trade Centre (ITC) – an agency of the World Trade Organization
and the United Nations, awarded Apex-Brasil as the Best Trade Promotion Organization
among developing countries
In 2009, the World Bank ranked Apex-Brasil as
the second best agency for foreign investment support among 181 institutions around the
world
the first in Latin America and the Caribbean.
Apex-Brasil
Apex-Brasil
Thank you!
Brazilian Trade and Investment Promotion Agency – Apex-
Brasil
Almir Ribeiro Américo
Head of Moscow’s representative office
Tel: +7-495-967-7901
Fax: +7-495-967-7600
Email: [email protected]
