apac & japan - amazon web services
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© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S P O N S O R S H I P O P P O R T U N I T I E S 2 0 2 1
APAC & JAPAN
A U S T R A L I A & N E W Z E A L A N D | A S E A N | I N D I A |
K O R E A | J A P A N
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Sign Up
FAQ’s
Sponsors Add-On’s/ MPOs
Sponsor Packages
Demographics
Locations
Overview
3-6 7 8-13 14-18 19 20-21 23-25
Table of Contents
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Summit Online is a virtual event series that brings the
cloud computing community together to connect, collaborate,
and learn about AWS. Held in key regions around the world,
they attract technologists from all industries and skill levels
who want to discover how AWS can help them innovate
quickly and deliver flexible, reliable solutions at scale.
With 4 online events across APAC and 1 in Japan, more than
120,000 customers will be joining us online to seek solutions,
content, and hands-on learning opportunities from AWS and
our Partners.
Don’t miss this opportunity to take part in one of the leading
cloud computing online event series in APJ.
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Attendees Summits sessions
Overview
AWS sponsorships are the marketing platform to grow your business and AWS Summit
Online APJ is the place to do it
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Sponsorship
opportunities
Sponsored
speaking sessions
Exhibiting/showcase
opportunities
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Contact information from attendees
that opt-in to share their contact
information with Sponsor
Chat direct with attendees at the
event
30 minute
Video-on-Demand (VOD) Sessions *
Featured content in carousels and
recommendation engines
Engagement opportunities such as
the ability to integrate a
knowledge check or quiz feature
Sponsor page
Banner Ads
Bumper videos
Push notifications
Overview
*applicable to Gold (Session) sponsor only
Connect with a captive audience that is looking to deepen their engagement with AWS and AWS Partners and
build your top of the funnel acquisition at scale. These features will be delivered through the Kaltura platform
for AWS Global Summits.
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Why Sponsor
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Overview
C O N T E N T E N G A G E M E N T
Sponsor content is featured through
content carousels and recommendation
engines. Any customer views of sponsored
videos will be considered as a lead.
S P O N S O R P A G E
L E A D O P P O R T U N I T I E S
Attendees engage with sponsors
through content on their dedicated
sponsor page.
Sponsors will receive leads from attendees who both opt-in and actively engage with sponsored content during the virtual event.
AWS will only share contact information from those attendees who complete the two-step consent process.
The following attendee information will be shared with sponsors: name, email address, city, state/province, postal code, country,
region, phone number, title, and company.
All leads will be distributed to sponsors within 24 hours of the AWS Summit Online (daily).
Lead Sharing
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ASEAN India Australia and
New Zealand
Locations
Korea
27 – 28 April 2021
SGT
17,000+ attendees
27 – 28 April 2021
IST
60,000+ attendees
5 – 6 May 2021
AEST, AWST, NZST
17,500+ attendees
11 – 12 May 2021
KST
15,000+ attendees
Prospectus in Korean is
available
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Japan
11 – 12 May 2021
JST
20,000+ attendees
Prospectus in Japanase is
available
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Software Developer | Software Development System
Architect
IT Administrators (Not Desktop/Support) IT Manager | IT Director | IT Supervisor
CHALLENGES
› Legacy systems
› Resistance to change
› Co-worker performance
› Lack of tech proficiency
PRIORITIES
› Responsible for evaluating TCO and performance of new technology solutions
› Their job requirement is to manage and conduct day-to-day IT operations
HOW TO CONNECT WITH THEM
› Initiate chat session
› Visit the expo hall
› Schedule a private meeting
CHALLENGES
› Unexpected changes in project requirements
› Unplanned work
› Correcting errors
PRIORITIES
› Dev’s responsibilities are programming, and they love creative problem solving
› They are more focused on technical evaluation than TCO
HOW TO CONNECT WITH THEM
› Initiate chat session
› Visit the expo hall
› Invite to 1-1; 1 to many virtual white-boarding
CHALLENGES
› Outdated technology
› Financial constraints
› Internal resistance to change
› Buy-in from Sr. Mgmt.
› Interdepartmental communication
PRIORITIES
› IT Leader’s responsibility is to be “completely knowledgeable” about developments in tech
› Their job requirements are to provide IT solutions to the firm
HOW TO CONNECT WITH THEM
› Initiate chat session
› Schedule a private meeting
Demographics
CEO | CMO | COO | VP of X | LOB Director
CHALLENGES
› Talent retention
› Staff that don’t look for solutions
› Resistance to change
› Poorly performing employees
› Too many meetings
PRIORITIES
› BDMs look for solutions that help their departments be more effective
› They are both owners and decision makers for technology purchases
HOW TO CONNECT WITH THEM
› Initiate chat session
› Visit the expo hall
› Schedule a private meeting
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23% DEVELOPER/ENGINEER
22% IT PROFESSIONAL
12% SOLUTIONS ARCHITECT
10% ADVISOR/CONSULTANT
8% IT LEADER/EXECUTIVE
7% SALES AND MARKETING
3% BUSINESS EXECUTIVE
15% OTHER
Top
job role
Company
size
Top
industries
Levels of
AWS usage
Company
type
36% 1–100 EMPLOYEES
16% 100–1,000 EMPLOYEES
14% 1,001–10,000 EMPLOYEES
11% 10,000+ EMPLOYEES
27% SOFTWARE & INTERNET
13% FINANCIAL SERVICES
10% PROFESSIONAL SERVICES
10% COMPUTER & ELECTRONICS
8% TELECOMMUNICATIONS
3% HEALTHCARE
29% OTHER
29% RUN SINGLE/MULTIPLE
WORKLOADS ON AWS
32% EVALUATING/
EXPERIMENTING
WITH AWS
28% DO NOT USE AWS TODAY
11% RUN DEV/TEST
WORKLOADS ON AWS
12% ENTERPRISE
82% SMALL-MEDIUM BUSINESS
4% STARTUP
2% OTHER
Demographics – ASEANSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES
ASEAN INDIA ANZ KOREA
The typical AWS Summit Online ASEAN attendee works as a developer/engineer or IT professional in the software and internet or
financial services industry. They are evaluating/experimenting with AWS or running single/multiple workloads on AWS.
JAPAN
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28% DEVELOPER/ENGINEER
19% IT PROFESSIONAL
9% ADVISOR/CONSULTANT
8% SOLUTIONS ARCHITECT
5% ENTREPRENEUR/FOUNDER
4% IT LEADER/EXECUTIVE
3% BUSINESS EXECUTIVE
24% OTHER
Top
job role
Company
size
Top
industries
Levels of
AWS usage
Company
type
31% 1–100 EMPLOYEES
23% 100–1,000 EMPLOYEES
18% 1,001–10,000 EMPLOYEES
28% 10,000+ EMPLOYEES
33% SOFTWARE & INTERNET
6% FINANCIAL SERVICES
4% PROFESSIONAL SERVICES
8% COMPUTER & ELECTRONICS
3% TELECOMMUNICATIONS
2% HEALTHCARE
45% OTHER
21% RUN MULTIPLE
WORKLOADS ON AWS
32% EVALUATING/
EXPERIMENTING
WITH AWS
30% DO NOT USE AWS TODAY
10% RUN DEV/TEST
WORKLOADS ON AWS
16% ENTERPRISE
70% SMALL-MEDIUM BUSINESS
6% STARTUP
19% OTHER
Demographics – INDIASIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES
ASEAN INDIA ANZ KOREA
The typical AWS Summit Online India attendee works as a developer/engineer or IT professional in the software and internet or
computer & electronics industry. They are evaluating/experimenting with AWS.
JAPAN
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23% DEVELOPER/ENGINEER
17% IT PROFESSIONAL
12% SOLUTIONS ARCHITECT
10% ADVISOR/CONSULTANT
7% SALES AND MARKETING
5% IT LEADER/EXECUTIVE
3% BUSINESS EXECUTIVE
23% OTHER
Top
job role
Company
size
Top
industries
Levels of
AWS usage
Company
type
28% 1–100 EMPLOYEES
21% 100–1,000 EMPLOYEES
25% 1,001–10,000 EMPLOYEES
18% 10,000+ EMPLOYEES
17% SOFTWARE & INTERNET
14% FINANCIAL SERVICES
8% PROFESSIONAL SERVICES
5% COMPUTER & ELECTRONICS
5% TELECOMMUNICATIONS
3% HEALTHCARE
49% OTHER
32% RUN SINGLE/MULTIPLE
WORKLOADS ON AWS
15% EVALUATING/
EXPERIMENTING
WITH AWS
10% DO NOT USE AWS TODAY
7% RUN DEV/TEST
WORKLOADS ON AWS
33% ENTERPRISE
43% SMALL-MEDIUM BUSINESS
1% STARTUP
23% OTHER
Demographics – ANZSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES
ASEAN INDIA ANZ KOREA
The typical AWS Summit Online ANZ attendee works as a developer/engineer or IT professional in the software and internet or
financial services industry. They are running single/multiple workloads on AWS.
JAPAN
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33% DEVELOPER/ENGINEER
21% IT PROFESSIONAL
10% SALES AND MARKETING
4% SOLUTIONS ARCHITECT
4% ADVISOR/CONSULTANT
3% IT LEADER/EXECUTIVE
3% BUSINESS EXECUTIVE
22% OTHER
Top
job role
Top
industries
Levels of
AWS usage
Company
type
27% SOFTWARE & INTERNET
2% FINANCIAL SERVICES
2% PROFESSIONAL SERVICES
20% COMPUTER & ELECTRONICS
3% TELECOMMUNICATIONS
1% HEALTHCARE
45% OTHER
17% RUN SINGLE/MULTIPLE
WORKLOADS ON AWS
19% EVALUATING/
EXPERIMENTING
WITH AWS
42% DO NOT USE AWS TODAY
12% RUN DEV/TEST
WORKLOADS ON AWS
46% SMALL-MEDIUM BUSINESS
29% ENTERPRISE
6% STARTUP
19% OTHER
Demographics – KOREASIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES
ASEAN INDIA ANZ KOREA
The typical AWS Summit Online Korea attendee works as a developer/engineer or IT professional in the software and internet or
computer & electronics industry. They are not using AWS today.
JAPAN
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Top
Job Role
Company
Size
Top
Industries
Levels of
AWS Usage
Company
Type
35% 100–1,000 EMPLOYEES
27% 1,000–10,000 EMPLOYEES
22% 1–100 EMPLOYEES
17% 10,000+ EMPLOYEES
35% SOFTWARE & INTERNET
19% COMPUTER & ELECTRONICS
9% MANUFACTURING
6% TELECOMMUNICATIONS
5% FINANCIAL SERVICES
4% MEDIA & ENTERTAINMENT
3% PROFESSIONAL SERVICES
2% REATIAL
17% OTHER (Education, Healthcare,
Government and etc.)
33% RUN MULTIPLE PRODUCTION
WORKLOADS ON AWS
24% DO NOT USE AWS TODAY
18% EVALUATING/ EXPERIMENTING
WITH AWS
14% RUN DEV/TEST WORKLOADS
ON AWS
11% RUN A PRODUCTION WORKLOAD
ON AWS
41% ENTERPRISE
42% SMALL-MEDIUM BUSINESS
2% STARTUP
15% OTHER
49% DEVELOPER/ENGINEER
11% SOLUTION ARCHITECT
10% IT PROFESSIONAL
10% SALES & MARKETING
8% SYSTEM ADMINISTRATOR
4% ADVISOR/CONSULTANT
2% BUSINESS EXECUTIVE
2% IT EXECUTIVE
3% OTHER (Student, Researcher,
Press and etc.)
Demographics – JAPANSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES
ASEAN INDIA ANZ KOREA JAPAN
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
2 day online 2 day online 2 day online 2 day online 2 day online
US$30,000US$20,000 US$35,000
AU$50,000
US$25,000
KRW 28,000,000
3,000,000 ¥
US$16,000 US$10,000US$18,000
AU$25,000
US$12,000
KRW 13,500,000
Packages - Investment
All prices are exclusive of local taxes. Due to tax regulations, you may be invoiced in the local currency.
Please note there may be variations in the local currency due to the FX rate at the time of billing.
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SOLD
OUT
SOLD
OUTSOLD OUT
Limited
opportunities
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
SPONSOR PRESENCE
SPEAKING OPPORTUNITIES
Packages - APAC
GOLD (SESSION SPONSOR)BRONZE (SHOWCASE
SPONSOR)
Sponsor landing page (booth) with opportunity to customize header and welcome video • •
Media and marketing materials on sponsor landing page • •
Virtual room for live 1:many demos and presentations • •
1:1 messaging capabilities • •
One (1) 30-minute pre-recorded video-on-demand (VOD) session – video production included •
Logo placement on event platform and event website (sponsor listing page) • •
Logo inclusion in AWS keynote presentation • •
Logo inclusion in one pre-event email (to be determined by AWS) •
Sponsored session placement on AWS Summit Online platform home page carousel •
Banner ad(s) across the AWS Summit Online platform • •
15-second bumper videos adjacent to AWS sessions •
One push notification message (links to sponsor landing page) •
Customised customer attendee kit •
Access APN Marketing Central campaign assets (banner ads and demand generation assetsApplicable to Select Tier Partner and above • •
Contact information from attendees who engage with sponsor content and who are opted-in to sharing contact information with sponsors
• •
AWARNESS AND PROMOTION
LEAD GENERATION
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OVERVIEW
Gold (Session sponsor) APAC
› Sponsor landing page (booth) with opportunity to customize header and welcome video
› Upload up to nine (9) pieces of media and marketing materials on sponsor landing page
› Opportunity to integrate one (1) quiz into marketing materials
› Opportunity for live 1:many demos and presentations
› 1:1 messaging capabilities
› One (1) 30-minute pre-recorded video-on-demand (VOD) session. Video production included
› Logo placement on event platform and event website (sponsor listing page)
› Logo inclusion in AWS keynote presentation
› Logo inclusion in one pre-event email (to be determined by AWS)
› Sponsored session placement on AWS Summit Online platform home page carousel
› Feature two (2) banner ads across the AWS Summit Online platform
› Feature two (2) 15-second bumper videos adjacent to AWS sessions
› One (1) push notification message (links to sponsor landing page)
› Customised customer attendee kit
› Access APN Marketing Central campaign assets (banner ads and demand generation assets),Applicable to Select Tier Partner and above
› Contact information from attendees who engage with sponsor content and who are opted-in to sharing contact information with sponsors
INVESTMENT US$30,000 US$20,000US$35,000
AU$50,000
US$25,000
KRW 28,000,000
OPPORTUNITIES 12 14 14 10
All benefits listed are for each AWS Summit Online. All prices
are exclusive of local taxes. Due to tax regulations, you may be
invoiced in the local currency.
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All assets to be produced and provided by sponsor by the stipulated timelines. AWS reserves the right to withdraw benefits listed if timelines are not met.
SOLD
OUT
SOLD
OUTSOLD OUT
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OVERVIEW
Gold (Session sponsor) Japan
› One (1) 30-minute pre-recorded breakout session - video production included
› Session will be recorded between 15 March and 26 March at AWS Japan office
› Speaker is required to register the event and agree to the AWS Event Terms and Conditions
› Download your presentation deck from a link in your session page
› Available with both simulive streaming and video-on-demand (“VOD”)
› Simulive streaming sequentially after keynote on 11 May
› VOD is also available from your landing page
› Ask the Speaker (Session Q&A with live chat during simulive streaming)
› Sponsor responds to session Q&A with live chat during simulive streaming
› Logo placement on event website (sponsor listing page) and event platform (position of logo will be in the order of sponsorship application)
› Active promotion in pre-event email: Logo or company name inclusion in one (1) pre-event email (to be determined by AWS)
› Active promotion on event platform
› Navigate to sponsored session from event platform top and session catalog page
› Optimize recommendation engine and push notifications to sponsored session and sponsorlanding page
› Feature banner ads across event platform
› Feature 15-second bumper videos adjacent to AWS sessions content
› Logo inclusion in sponsor acknowledge playing before and after keynotes
› Customized event promotion tool kit
› One (1) branded sponsor landing page within the event platform, with the opportunity to customize header banner
› Avail your session on VOD from your page
› Feature up to eight (8) pieces of media and marketing assets (Video, solution catalog, case studies, whitepapers and leaflets) on your page
› Ability to post a welcome video, logo and company description on your page
› Please provide a video including your solution description or what content can be downloaded at your page. Welcome slide (image data) is also available
› AWS Competency promotion (Available to AWS partners with at least one competency)
› Contact information from attendees who both opt-in to be shared with sponsors and actively viewed partner sponsored session or enter partner sponsored landing page during sponsored event
› Applicable during virtual event on 11 and 12 May and on-demand delivery period from 13 to 31 May.
INVESTMENT 3,000,000 ¥
OPPORTUNITIES 30
All prices are exclusive of local taxes. Due to tax regulations, you may be invoiced in
the local currency.
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All content must be reviewed and approved by AWS
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Bronze (Showcase sponsor)APAC
INVESTMENT US$16,000 US$10,000US$18,000
AU$25,000
US$12,000
KRW 13,500,000
OPPORTUNITIES 20 20 20 30
› Sponsor landing page (booth) with opportunity to customize header and welcome video
› Upload up to six (6) pieces of media and marketing materials on sponsor landing page
› Opportunity to integrate one (1) quiz into marketing materials
› Opportunity for live 1:many demos and presentations
› 1:1 messaging capabilities
› Contact information from attendees who engage with sponsor content and who are opted-in to sharing contact information with sponsors
› Logo placement on event platform and event website (sponsor listing page)
› Logo inclusion in AWS keynote presentation
› Feature one (1) banner ad across the AWS Summit Online platform
› Access APN Marketing Central campaign assets (banner ads and demand generation assets),Applicable to Select Tier Partner and above
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All assets to be produced and provided by sponsor by the stipulated timelines. AWS reserves the right to withdraw benefits listed if timelines are not met.
All benefits listed are for each AWS Summit Online. All prices
are exclusive of local taxes. Due to tax regulations, you may be
invoiced in the local currency.
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Marketing Promotional Opportunities (MPOs) are a la carte enhancements available only to contracted sponsors and are
available on a first come, first serve basis.
Sponsors Add-On’s(Marketing Promotion Opportunities)
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Sign up/register your interest for MPOs here. For any questions, please contact:
AWS MARKETPLACE SWAG BAG OFFICIAL AWS EVENT
The Virtual Swag by AWS Marketplace experience helps
drive traffic to Partner seller pages on Marketplace, by
offering customers attending AWS Summit Online with
the ability to redeem a swag bag of AWS promotional
credits.
Available at US$10,000(INDIA and KOREA);
US$12,000 (ANZ and ASEAN)
SUMMIT ONLINE (REGION)
Virtual Swag by Marketplace
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Interested in hosting your own networking event like a
virtual happy hour? Let AWS amplify your event and
attract greater attendance. Becoming an official event at
AWS Summit Online APAC includes digital promotion and
awareness with attendees designed to drive traffic to your
event. Note: Official Events are subject to AWS approval
and maximum 1 per sponsor.
• Official event badge for sponsor use
• Event Listed on official activities at event webpage
(event title, event registration, day/time, event
description)
• Inclusion in event agenda
• Thumbnail on official activities at event page
• Analytics reports
Available at US$2,000(INDIA and KOREA);
US$3,5000 (ANZ and ASEAN)
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS sponsorships are reserved for APN Partners and select Enterprise Customers. Not an APN
Partner? Learn more here: https://aws.amazon.com/partners/. Sponsorships are available on a
first come, first serve basis.
When you’re ready to secure your sponsorship, complete the contract request form and a
sponsorship agreement will be sent to you within 2 business days. Still have questions? Email:
OVERVIEW
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We are excited to be working with our partners to deliver our AWS Summits Online. To provide an experience that
is focused on engaging our customers’, please be prepared for your content to be reviewed by AWS. We will
provide production support to those Gold sponsors for their speaking session but we rely heavily on our partners
to create the compelling content that will engage our shared audience.
Content is key in an online environment. Consider if you have the assets: videos, whitepapers, case studies that
you can showcase. If you don’t have these assets on hand we recommend you work with AWS preferred agencies
for content development. This will require time and resource commitment from you to develop world class
content to engage attendees.
Content due dates for gold (session) sponsors (title and abstract) will begin 20 Jan. Please make sure you can
commit to this timeline.
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© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Review the Global Sponsorship Terms & Conditions
We do not alter or customiseTerms & Conditions except for
partners that have an MSA with AWS
To request a sponsorship, complete the contract request form
Contracts are delivered in the order of request. A contract will be sent to your signatory via a DocuSign
envelope within 2–3 business days or your request
If your company policy prohibits signing via a DocuSign envelope originated by another company,
note this in your contract request and we will send a PDF that you
can route for signature
Invoicing will commence in Jan 2021. Starting Jan 2021, once the contract
is signed by both parties, we will generate an invoice
Unless requested sooner, invoices are sent 90 days prior to each event and are due in Net 30
Payment can be made via check or wire
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Steps to Become an AWS Summit Sponsor
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Dec 16
Sponsorship contracting
begins
Mid Jan
Exhibitor resource
center goes live
Title and abstract due for Gold
(Session) sponsors
26 Feb
Close of sponsorship to
new sponsors
12 Mar
MPO sale concludes
Early Jan
Sponsorship briefing webinar
begins
Early-Mid Feb
Presentation decks due for
review
Early Mar
AWS Summit Online
Summit demand
generation starts
27 – 28 April
5 – 6 May
11 – 12 May
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Sign Up
Early Mar
VOD session
recording*
* VOD Session Recording – applicable only to Gold (Session) sponsors
Countdown to the Event
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Event Prospectus How To Sign Up Contact
AWS
SUMMITS
AMERICAS Launch on 19 Jan 2021
Follow the steps on the
sign-up page of the
prospectus
APAC LIVE [email protected]
EMEA Launch on 19 Jan 2021 [email protected]
GREATER CHINA REGION Launch on 19 Jan 2021 [email protected]
JAPAN Launch on 19 Jan 2021 [email protected]
PUBLIC SECTOR Launch on 19 Jan 2021 [email protected]
AWS re: Inforce TBC [email protected]
AWS AKO INVITATION ONLY [email protected]
AWS re: Invent TBC [email protected]
Amazon re:Mars TBC [email protected]
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Thank you!We look forward to working with you. [email protected]