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THE WEBINAR WILL BEGIN MOMENTARILY Supercharge Your Presence Self-Publishing: How to Write Your First Book Presenter: Kyler Shumway, MA APA |Webinar May 16, 2019 | 1:00 PM – 2:00 PM ET

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Page 1: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

THE WEBINAR WILL BEGIN MOMENTARILY

Supercharge Your PresenceSelf-Publishing: How to Write Your First Book

Presenter: Kyler Shumway, MA

APA |Webinar

May 16, 2019 | 1:00 PM – 2:00 PM ET

Page 2: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: Self-Publishing

WelcomeDiscussion Topics

The practical steps of book-writing

Ways of identifying your core message

Tips for building content structure

Dealing with writer's block and imposter syndrome

The habits of highly effective writers

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APA | Supercharge Your Presence: Self-Publishing

DISCLAIMER• The views expressed in this presentation are those of the presenters and

may not reflect the views or policies of the American Psychological Association.

• No CE credit will be offered for this webinar. • A “Certificate of Attendance” will be emailed to live attendees only.

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APA | Supercharge Your Presence: Self-Publishing

LOGISTICS• You are on mute• Download handouts at anytime• Webinar recording after the session

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APA | Supercharge Your Presence: Self-Publishing

• While you won’t be able to talk during the webinar, please submit your questions for our presenter by using the ‘’Questions” field located in the webinar control panel.

HAVE A QUESTION?

Page 6: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

• SEO Content Director for MarketingForTherapists.org

• Author of The Friendship Formula

• Doctoral student at George Fox University

• Current intern with Baylor Scott & White Healthcare

PRESENTER: Kyler Shumway, MA

Page 7: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Hello again!

Page 8: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Page 9: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Page 10: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

How do you do that?

Page 11: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

How to Write Your First Book

The Blueprint Foundation and Structure

Blood, Sweat, Tears

Finishing Touches

Love It and List It

Page 12: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Choosing a Topic

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APA | Supercharge Your Presence: How to Write Your First Book

What you know

What you love

What the world needs

Page 14: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

What you know

What you love

What the world needs

How to choose?

Page 15: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

How to Choose

•Pick the easiest one•Talk about the topics with others•Search the web•Pick a starter

Page 16: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

The Blueprint

Ask yourself…• What is the “core message”?

Page 17: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

The Blueprint

Ask yourself…• What is the “core message”?• What problem will this solve?

Page 18: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

The Blueprint

Ask yourself…• What is the “core message”?• What problem will this solve? • Who is your reader?

Page 19: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Page 20: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Foundation and Structure

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APA | Supercharge Your Presence: How to Write Your First Book

A Firm Foundation

Knowledge

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APA | Supercharge Your Presence: How to Write Your First Book

A Firm Foundation

KnowledgeExperience

Page 23: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

A Firm Foundation

KnowledgeExperienceResources

Page 24: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Page 25: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Structure: “Roughing it Out”

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APA | Supercharge Your Presence: How to Write Your First Book

Roughing it Out: Three-Act Structure

Act 1Context

Act 2Content

Act 3Conclusion

Page 27: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Act 1Context

Act 2Content

Act 3Conclusion

Roughing it Out: Three-Act Structure

Page 28: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

Case examples

Common Q&A

Sendoff

How to use this book

Modules 1-10

APA | Supercharge Your Presence: How to Write Your First Book

Roughing it Out: Three-Act Structure

Introduction

Challenges faced by autistic kids

Importance of social skills training

Act 1Why Social Skills Training Matters

Act 2Social Skills for

Autistic Kids

Act 3Case Examples and

Common Issues

Page 29: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Topic Intro

Question?

Question?

Question?

...

Conclusion

Roughing it Out: The Q&A

Page 30: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

BullyingIntro

Why do kids bully?

Should I confront the parents?

What can the legal authorities do?

What is restorative justice?

...

Conclusion and Resources

Roughing it Out: The Q&A

Page 31: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

For TargetsIntro

Question

Question

...

Conclusion

For BulliesIntro

Question

Question

...

Conclusion

For ParentsIntro

Question

Question

...

Conclusion

Roughing it Out: The Q&A

Page 32: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Roughing it Out: ChaptersThree-act model

• Context, Content, Conclusion• Conclusion -> next chapter

Q&A model• Intro, Q&A, Q&A, …, Conclusion• Does not require transition

Page 33: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Bringing it all together

1. Choose your approach

2. Focus on the big details

3. Create an ugly outline

Page 34: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

The Ugly Outline1. Act 1 – Introduction

1. Chapter 1 – Welcome to my book1. Why this book matters2. Who should read this book3. ???

2. Chapter 2 – I have no idea L3. Chapter 3 – Using forgiveness in therapy

1. Why forgiveness matters2. Research findings on forgiveness in therapy3. Maybe something on self-compassion?

Page 35: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Blood, Sweat, and Tears

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APA | Supercharge Your Presence: How to Write Your First Book

Things to Do

Set wordcount goals (50k!)

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APA | Supercharge Your Presence: How to Write Your First Book

Things to Do

Block off and Squeak in

Page 38: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Things to Do

Grammarly.com

Page 39: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Things to Do

Reward yourself

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APA | Supercharge Your Presence: How to Write Your First Book

Things to Do

Seek inspiration

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APA | Supercharge Your Presence: How to Write Your First Book

Things to Avoid

Rushing

Zimmerman, B. J., & Kitsantas, A. (2007). A writer’s discipline: The development of self-regulatory skill. Writing and motivation, 19, 51.

Page 42: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Things to Avoid

Worrying about details

Page 43: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Things to Avoid

Telling people about your book

Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in experimental social psychology, 38, 69-119.

Page 44: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Things to Avoid

Neglecting your life

Page 45: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

The Finishing Touches

Page 46: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Assemble a Team of Editors• Friends and family• Colleagues • Intended audience • An actual editor

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APA | Supercharge Your Presence: How to Write Your First Book

Actual Editors• BookBaby.com• Reedsy.com• Shop around!

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APA | Supercharge Your Presence: How to Write Your First Book

Editing ≠ Formatting

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APA | Supercharge Your Presence: How to Write Your First Book

Title and Cover

Page 50: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Title and Cover

Page 51: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: How to Write Your First Book

Love it and List it

Tune in May 17(tomorrow!)

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APA | Supercharge Your Presence: How to Write Your First Book

Love it and List it

Send it my way!

[email protected]

Page 53: APA |Webinar Supercharge Your Presence · APA | Supercharge Your Presence: How to Write Your First Book • SEO Content Director for MarketingForTherapists.org • Author of The Friendship

APA | Supercharge Your Presence: Self-Publishing

QUESTIONS & ANSWERS

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APA | Supercharge Your Presence: Self-Publishing

Visit apa.legalzoom.com to learn more!

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APA | Supercharge Your Presence: Self-Publishing

• Webinar recording will be emailed to you in 3 weeks• Handouts will be included with recording• Take our survey immediately after the webinar has concluded• Our next Self-Publishing Supercharge webinar:

Marketing Your BookFriday May 17 at 2pm EDT

Final Thoughts

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Supercharge Your Presence

THANK YOUFor more webinars, visit apa.org/members/

APA |Webinar