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Advanced Use of LinkedIn

Andrea CarlosLinkedIn

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Watch Our Past Webinars

Part I – LinkedIn 101: The Basics• Personal benefits of LinkedIn: the components of a strong

profile, introduction to LinkedIn Students app

Part II – Elevating Awareness of your Nonprofit• Completing your organization’s company page, getting

followers involved, posting status updates

What is this webinar about?

- Nonprofit branding - - Recruitment

- - Social Fundraising

What is your organization looking to get out of

LinkedIn?

Quick Poll

Branding Full time employeesVolunteers or board members Fundraising relationships

BrandingGrow and engage

followersTalent

Branding

Your Company Page

Engaging followers on LinkedIn

Media$NP discount

Branding

Status Updates

Engaging followers on LinkedIn Branding

Consider this: Engage & grow your followers base by regularly sharing company updates

84% (on avg) increase in engagement by including a link

in your company updatePosting images results in a 98% higher comment rate

Employee Profiles

Engaging followers on LinkedIn

Media$NP discount

Branding

Targeted Ads

Engaging followers on LinkedInBrandin

g

Have you thought about Talent Branding?

Branding

Show off what it’s like to work at your organization

CareersCareer Page

Branding

Questions

RecruitmentBoard Members, Employees & Volunteers

Find candidates

and reach out!

Post to let candidates find your

job.

Has your current organization used LinkedIn to recruit

employees, volunteers or board members?

Quick Poll

Yes I don’t knowNo, but it’s in the plan No, we’re not

interested in that right now

Find candidates you wantRecruitme

nt

Manage the right candidates

Management tools

One-click InMail

Full names and profiles for 3rd degree

Premium search facets

Recruiter$NP discount

Recruitment

Reach out

✓ Target, target, target.

✓ Make the first InMail short, personal and actionable.

✓ Include a common connection, if possible

Recruitment

job title

job description,

desired skills and expertise

location

Post your jobsclickable link to company page

how candidates apply

Job post$NP discount

Recruitment

Posting Volunteer or Board Opportunities

Go to: nonprofits.linkedin.com

Recruitment

The Boys & Girls Clubs of San Francisco

Highlights Reduced time to fill from 100 days to 62. Cut spending in half by posting jobs to

LinkedIn instead of Craigslist. Built a pipeline of candidates for future

positions.

Questions

Redefining Social Fundraising

Social fundraising definition

How to use LinkedIn for fundraising

More charitable than you might think

Our members:

http://mashable.com/2014/09/18/social-media-charity/

What is social fundraising?

Social fundraising proactively leverages relationships and insights

to find the right people and secure connections.

Social fundraisers drive relationships.

Fundraising

How to Use LinkedIn for Fundraising

Find the right connections to build strategic partnerships

Target foundations and corporations to develop meaningful relationships

Engage and manage existing donor relationships

Leverage your board’s relationships efficiently

Drive strategic partnerships1

Establish institutional connections2Cultivate existing relationships3Leverage board connections4

Fundraising

Drive strategic partnerships 1) Identify a

partnership you’re working to foster

2) Search to find the right contacts

3) Narrow the list to the people you need to connect with

4) See how you’re connected and ask for an introduction

Fundraising

Establish key institutional relationships (foundations and corporations)

Fundraising

Best Practice – Your Profile Add a picture (11x more

views) Include a creative headline Create a personal summary Show, don’t tell – video

goes a long way Fill out the volunteer &

causes section

Pro tip

Best Practice – Board Members▪Connect with all of your board members!▪Run through your target list of donors / prospects and identify where relationships exist – either with your board or across your network.▪Before a meeting, look up attendees on LinkedIn – are they connected to anyone you know? Are they connected to your board?▪“Profiles Also Viewed” is a great way to expand your view on LinkedIn

Pro tip

Best Practice – Volunteers▪Ask volunteers to add their work with you to their LinkedIn profile ▪Build an auto-response:

–When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile

▪Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn

Pro tip

Questions

After these webinars, how confident are you feeling on

leveraging LinkedIn to elevate your organization?

Quick Poll

Very confident - I’m a LinkedIn rockstar!Somewhat confident - Still digesting all the info, but the future looks bright!

Not at all confident - I still have more questions than answers

Master LinkedIn 301 with these steps:

Branding Recruiting Fundraising Ask supporters to follow

you Use advanced search or

Recruiter to find candidates Connect with your board and

volunteers Post updates Reach out using InMails Make sure organization presence is

strong – post updates Evaluate your Talent Brand Post full time / volunteer / board

member opportunities Talk to us about institutional

fundraising and building relationships with corporate donors / foundations. Email: nonprofitsolutions@linkedin.com Add a Career Page,

sponsor updates, or target ads if it helps your goals

Check out LinkedIn Solutions (with nonprofit discounts) if you’re hiring more than 5 people

LinkedIn Webinar Series Recap

101 201 301✓ Add multiple owners to

your Company Page✓ Make your Company

Page pop✓ Post updates from your

organization on LinkedIn

✓ Have directors publish thought leadership pieces

✓ Branding✓ Recruiting: post and

search for volunteers, board members, employees

✓ Recruiting solutions✓ Fundraising

✓ Fill out all components of your profile

✓ Make personal connections to colleagues, board members, and supporters

✓ Post updates on LinkedIn

For more information:

Nonprofit.linkedin.com