“whatever”€¦ · • absolute turnkey offering • no questions asked - ever! today …...
TRANSCRIPT
“Whatever”as a Service
Hype, Reality, and Future
Release Date: June 2018
Ira M. WeinsteinManaging Partner
Recon Research
About Recon Research (RR)
• Research / Advisory Firm
• Focused on Enterprise Communications
• “It’s the way we do it that makes us different.”• We are honest and direct – ALL THE TIME
• No techno-babble (unless you’re a techie)
• No business-school drivel
• What does RR Provide?• ACTIONABLE answers to CRITICAL questions
• Backed-up by real-world, hands-on experience
© 2018 Recon Research, Inc. CONFIDENTIAL – For Internal Use Only2
The Source of Our Insight and Opinions…
Supporting Enterprise
End-Users
Hands-OnTesting
Industry
Briefings
PersonalExperience
Some visit websites …
Read spec sheets …
Attend webinars …
Go to trade shows …
But we take things to
the next level - and
beyond!
© 2018 Recon Research, Inc. CONFIDENTIAL – For Internal Use Only3
The Cloud of Confusion re: XaaS
Can EVERYTHING
be a service?
Should EVERYTHING
be a service?
Does being a service
make it valuable?
Why is everyone
speaking gibberish?
© 2018 Recon Research, Inc.
What EXACTLY is XaaS ?
As a Service (XaaS) is a
consumption model under
which a provider delivers an
end-to-end solution on a
subscription basis
Is Everything “Cloud” or “Hosted” also XaaS ?
CONFIDENTIAL – For Internal Use Only© 2018 Recon Research, Inc.
Market (and Marketing) Hype?
YES !!!
The Cold Hard Truth?
NO !!!
Cloud and Hosted are Deployment Models
XaaS is a Consumption Model
6
So Exactly What does XaaS Bring?
New Capabilities & Functionality
Without Major Investment …
And little or no commitment
(absolutely critical today)
• In people
• In expertise
• In time
• In knowledge
• In operational processes
• In support models
• In solution management
• In future innovation
A Cure for Technology Gridlock?
Too Many Dependencies
System A depends on
System B depends on
System C … etc.
Process A depends on System B
XaaS can help you
avoid these problems
What’s Happening Today in our XaaS?
Everybody’s is Offering Services(but who can tell them apart?)
Reality – Most are NOT XaaS
They’re really payment plans …
CapEx to OpEx conversions
NOT TURN-KEY
OFFERINGS
But is that our fault? Not really.
This is a techie industry. Clients too!
Example – Service vs. Service vs. Service
Each adds value … but they’re not the same.
But Make No Mistake – XaaS is Coming !
And that’s good
news …
- For us
- For our users
- For our companies
- For our industry
A Few Glimmers of Hope …
Savvy Integrator in Asia
Offering “Workspace Practice
Management Services”
• Hosted room / asset / system management
• Detailed room information
• Room / system management
• Compliance (e.g. alcohol in room)
• Analytics / reporting
A Few Glimmers of Hope …
Savvy Integrator in EMEA
Offering “Total AV as a Service”
• Add a space to the supported list
• They do the rest
• Pre-defined fee by type
• Absolute turnkey offering
• No questions asked - ever!
Today … It’s All About Change !
“It is not the strongest of the
species that survives,
nor the most intelligent.
It is the one that is the most
adaptable to change”.
Charles Darwin
© 2018 Recon Research, Inc. 15 CONFIDENTIAL – For Internal Use Only
