It’s back to school time! Even as we are headed toward a change in season and temperature, the real estate market is still blistering HOT!

A recent article pointed out that one of the main reasons the market is still hot in our area is the number of millenials moving into homeownership. They are a tech savvy group who like to use the web and mobile apps in the their home search. If you are considering selling your home, the Greg Ismay Team has an online marketing plan and experience that will get your home center stage.

It was also interesting to see in this article that there are certain school districts that are highly desired by this group of millenials. We can help with that also! My team and I know the neighborhoods, school districts, and the amenities each area offers. We can certainly guide you to the dream home that fits your real estate goals.

We do have a list of buyers looking. I would love to provide you with a FREE Market Analysis of your home’s value. Give me a call at 919-882-6005 or email me greg@ismayrealtygroup.com and let’s look at what your home is worth and how I can help you get top dollar.

Homebuyers - do not be discouraged. There are some really great deals out there and I can help you find the home you are looking for. Give me a call today and let’s get started.

Greg

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WHAT FOLKS ARE SAYING…

“Greg Ismay Realty is amazing! He told us exactly what we needed to do and we did what he suggested and because of that advice, we sold our house the first day we listed and for more than we asked for. We also found the perfect home for our family and Greg and his team helped make that possible for us. Very helpful team and very knowledgable about real estate trends and the market. Very highly recommended!”

SEPTEMBER 2018

“Team Work from the Team that Works”

See what folks say about us at https://www.zillow.com/profile/IsmayRealtyGroup/#reviews

6 Surefire Ways To Get Your House Sold by Jaymi Naciri, realtytimes.com

We're coming to the end of summer, and that means that families seeking to buy a new home before school starts have likely already done their thing. But that doesn't mean you're out of luck if you're looking to sell. Whether you're just getting ready to list your home or haven't had any bites on your existing home for sale, these tips will get it - and you - moving. Price it right This is the most obvious, but also the most contentious, tip when it comes to selling a home. Everyone wants top dollar. But rule No. 1 about a house that isn't selling is to lower the price. (Likewise, listing a house now at an unreasonable price likely won't get you the sale you're looking for, especially when kids go back to school and sales naturally slow down.) ABC News has a good piece on how to tell if your home is overpriced, but…if it's not selling, and your showings are limited, and your real estate agent has already talked to you about this (maybe more than once, including when you first discussed the list price), you probably

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already know why it's not selling. Here's how to get past the disappointment of having to list your home at a lower price than you want or lower it when it's sitting on the market: Your ultimate goal is to get the home sold and get on with your life, right? Maybe that means buying a larger home. Perhaps you're looking to downsize or even move out of state. Whatever your plans, you're delaying them by letting your home stay on the market. Every month it doesn't sell is another month you're in a holding pattern. And, it means you're spending more money on carrying costs if you've already moved to a new home before your old one has sold. Ultimately, you have to ask yourself what your happiness or peace of mind is worth. Chances are it's more than the money you'll miss out on if you sell for less. Once you've come to that realization, it should be easier to make a price adjustment. Choose the right REALTOR® Another "Duh" statement here. But the reality is that the right agent can make or break your sale. You may be inclined to list your home with a friend who's just getting into the business or a cousin twice removed due to family pressure, but consider this move carefully. When you're dealing with hundreds of thousands of dollars, you want to make sure you have someone in your corner who has the knowledge and experience to navigate professionally and successfully through every step of what can be a very complicated process. While your pal or relative may be eager, they might not have the depth of understanding of sales trends to strategize the best listing price, or the negotiation skills to get the deal done. The relationships a seasoned agent has with other industry professionals is also key to a quick and profitable sale. Paint your front door We all know the value of curb appeal, so getting your front yard in order is a must-do when listing your home. (If it's not selling, perhaps a little more sprucing up out front is in order.) But don't skip your front door while you're trimming bushes and laying down new mulch. A refreshed (or new, if needed) front door regularly tops the list of improvements providing a good return on investment on the annual Cost vs. Value Report. It's an

Out And About In Raleigh

There is just no place like home and the Raleigh area is the best place to live. There is always something going on no matter your age or taste in food and entertainment!

Sept 1-2 African American Cultural Festival of Raleigh & Wake County - City Plaza Raleigh

Sept 2 Fanny & Alexander, Cary Theater

Sept 3 NC State Men’s Soccer vs William & Mary, Dail Soccer Field

Sept 4 Frame by Frame: Night of the Living Dead, Cary Theater

Sept 6-8 Hopscotch Music Festival, various downtown Raleigh locations

Sept 6 Movies On The Back Lawn: Black Panther, Garner Performing Arts Center

Sept 7 Bands, Bites, and Boats at Bond Park, Ed Stephenson

Sept 7-9 Raleigh Greek Festival, Jim Graham Building at NC Fairgrounds

Sept 8 College Football: NC State vs Georgia State

Sept 11 Business Expo at Richland Creek Community Church

Sept 12-13 CED Tech Conference at Raleigh Convention Center

Sept 13 4U: A Symphonic Celebration of Prince at Red Hat Amphitheater

Sept 15 13th Annual Fall Harvest Celebration, Historic Yates Mill County Park

Sept 21-23 Capital City Bikefest. Raleigh Convention Center

Sept 22 25th Anniversary Smart Start Gala at Marbles Kids Museum

Sept 25-27 Bluegrass Ramble in Downtown Raleigh

Sept 27 Vince Gill at Koka Booth Amphitheatre

Sept 29 Storytelling Festival at Historic Oak View County Park

To view a full list of events, ticket prices and more info scan the QR code or visit http://tinyurl.com/pqq2xz5

Get Free money-saving home tips at www.IsmayRealtyGroup.com

LemonShark Poke To Launch In The Triangle by Ben Graham, Staff Writer Triangle Business Journal

A new restaurant will soon be serving up Hawaiian-inspired bowls of rice and fresh fish in the Triangle. Called LemonShark Poke, the California-based restaurant franchise is poised to make its entrance by the end of the year. John Dingman, a former IBM programmer, has signed a deal with LemonShark Poke for franchise rights to the Triangle and has already inked a lease for space at the Stone Creek Village shopping complex in Cary, at the former It’s A Grind Coffee House location. The eatery is supposed to put a higher-end twist on the rapidly growing trend of poke bowls. The dish is often eaten with hunks of raw tuna over rice and vegetables, sometimes described as unpacked sushi, and has grown in popularity locally and across in recent years. While many new poke restaurants are aimed at getting people in and out quickly, LemonShark Poke will provide an atmosphere in which people will want to sit and enjoy their meal, Dingman says. “One of the main differences is we’re going to be more upscale than some of the others,” he says. “We’ll have a beer wall with beer taps, we’ll have TVs on the inside.”

Full Story https://tinyurl.com/y9f6rsg6

PHOTO YELP/LEMONSHARK POKE

Do you have Radon in your home? What are the risks? Learn how you can detect it in your home, what the mitigation process is for it, and how much it will cost you to test for and remediate. I recently spoke with Randy Paquette from First Choice Radon. Radon is a gas that can have potentially lethal long-term effects if it gets into your home. The good news is, it’s easy to test for and mitigate, and the cost is well worth the investment. To find out how you can keep your home radon-free, watch my video with Randy Paquette: https://tinyurl.com/y97rdom5.

by Shelby Elias of Wholesale Lending for RealtyTimes.com

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Mortgage Broker Q & A

easy DIY update, too. But, before you run off to buy paint, carefully consider the color. Choose wrong and you could turn off buyers. Choose right and you could actually get more for your home. "When it comes to paint color, homeowners may have reason to go back to black. Houses with front doors in shades of black - from charcoal to jet - fetched $6,271 more than expected when sold, said MarketWatch. "Pops of color are especially important for front doors. It often forms the first impression in a prospective home buyer's mind and can determine how they will view the rest of the property when touring a home. A door paint in a popular color can help make buyers feel that the property is well cared for." Take half the stuff out of your closets Yes, your overstuffed closet can kill a sale. If a potential buyer feels like they won't have enough space for their stuff, they won't be a potential buyer for long. Put your personal stuff - and your personal taste - away "Pack up those personal photographs and family heirlooms. You'll have to do it eventually anyway when you move, and buyers tend to have a hard time seeing past personal effects. You don't want your potential buyers to be distracted. You want them to be able to imagine their own photos on the walls, and they can't do that if yours are there," said The Balance. "This goes for furniture items, too, painful as that might be. Not everyone will share your taste, so if you have your bright red sofa screams, "I'm unique!" you might want to remove it for the time being. Try to stick with your more understated pieces." Keep your emotions out of it Selling your home can be an emotional experience, especially if it was your first home or it's otherwise filled with memories. But emotions can get in the way of a home sale, and waylay your objective, which is to move up or move on. "Once you decide to sell your home, it can be helpful to start thinking of yourself as a businessperson and a home seller, rather than as the home's

Keep Your Home Radon Free

1. What does a mortgage broker do? A professional mortgage broker originates, negotiates, and processes residential mortgage loans on behalf of their clients. 2. What are the benefits of using a mortgage broker? A mortgage broker represents your interests rather than the interests of a lending institution. They act not only as your loan officer, but as a knowledgeable consultant and problem solver. Mortgage brokers have access to a wide range of mortgage products, a broker is able to offer you the greatest value in terms of interest rate, repayment amounts, and loan products. Mortgage brokers will interview you to identify your needs and your short and long term goals. Many situations demand more than the simple use of a 30 year, 15 year, or adjustable rate mortgage (ARM), so innovative mortgage strategies and sophisticated solutions are the advantage of working with an experienced mortgage broker. 3. How do I ensure that I've chosen the right mortgage broker? The greater the broker's experience and lender network, the better your opportunity to obtain the loan product and the interest rate that best suits your needs. Be sure to read their reviews online and see how long they have been in the business before selecting your broker. 4. What documents should I be prepared with when meeting with a mortgage broker? A mortgage broker will need to review all your financial information, such as: w2's, tax returns, paystubs, bank statements, as well as various other documents that pertain to your individual circumstances. 5. What kinds of loans are available? A mortgage broker most likely has access to every product the market has to offer. Most mortgage brokers are approved with multiple lenders to ensure they can offer every product available. a. What are major differences to be aware of? With a mortgage broker, you only need one application, rather than completing forms for each individual lender. Your mortgage broker can provide a formal comparison of any loans recommended, guiding you to the information that accurately portrays cost differences, with current rates, points, and closing costs for each loan reflected 6. Costs associated with working with a mortgage broker over a bank? A mortgage broker is offered loans on a wholesale basis from lenders, and therefore can offer the best rates available in the market, typically making the total loan cost lower for the client. 7. How long does the process take from start to closing on a home? An "A paper" borrower with good credit can close as fast at 15-21 days. 8. What setbacks should I be aware of? The market is hot right now so be prepared to compete with other buyers in the marketplace and come in with a strong offer. 9. Are there any incentives for first time buyers? (Lower down payment percentage, etc.) Yes, there are several down payment assistance programs available for first time home buyers. Some programs will cover your down payment and closing costs. 10. Is there anything else I should be considering when choosing a broker and committing to a loan? My honest advice would be to get more than one quote. More often than not, borrowers are not shopping around, they are going with the lender that their realtor refers to them and not shopping at all. Get two or three quotes before making a decision.

Disclaimer: The information contained in this letter is intended for informational purposes. It should not substitute as legal, accounting, investment, medical or other professional services advice. Always seek a competent professional for answers to your specific questions. This letter is not intended to solicit real estate properties currently for sale.

Ismay Realty Group

808 Salem Woods Drive Suite 204 Raleigh, NC 27615

THANK YOU for reading our newsletter. We wanted to produce a newsletter that has great content and is fun and valuable to you. Your feedback is always welcome.

AND…whether you’re thinking of buying, selling or financing real estate, or just want to stop by and say “Hi,” We’d love to hear from you…

Greg Ismay

919-882-6005 www.IsmayRealtyGroup.com

Raleigh, NC

owner," said Investopedia. "By looking at the transaction from a purely financial perspective, you'll distance yourself from the emotional aspects of selling the property that you've undoubtedly created many memories in. Also, try to remember how you felt when you were shopping for that home. Most buyers will also be in an emotional state. If you can remember that you are selling not just a piece of property but also an image, a dream and a lifestyle, you'll be more likely to put in the extra effort of staging and perhaps some minor remodeling to get top dollar for your home. These changes in appearance will not only help the sales price, but they'll also help you create that emotional distance because the home will look less familiar."

“A person who won't read has no advantage over one who can't read.”

~ Mark Twain

SOLD - 7 Days @ Full List!

8432 Lochwind Run Garner

3 bed | 3 full bath | 1 half bath

Beautiful Tangerly Oak plan w/ open concept design, large master suite and guest suite on first floor. Gourmet kitchen, complete w/oversized island, pullout trays, & stainless gas appliances. Great location, walking distance to restaurants, entertainment and minutes from North Hills. *Photo of similar home*

Represented the Buyer!

See all listings at www.searchhomesinraleigh.com!

10732 Edmundson Avenue Raleigh

3 bed | 2 full bath | 1 half bath

Low maintenance living in Bedford! Crown molding throughout 1st floor. Living w/corner electric fireplace, tv nook & bay window, dining w/chair rail. Light filled breakfast area overlooking open back yard. Master suite w/vaulted ceiling, walk-in closet, his & her sinks & sep tub/shower. Near Neuse River Greenway Trail!