“power of many” psa project – planning time! · before filming… • each group needs to...
TRANSCRIPT
“Power of Many” PSA project – Planning Time!
LT: I can work with my team mates and use my time wisely to design good PSA videos Read aloud Thursday, October 16 Day 32 Countdown: 116 Lessons before the AP test!
What is a PSA ? • Targeted campaign • created by org to PERSUDE an audience
to take positive action.
What are you trying to do?
1. Grab your audience’s attention 2. Send a message that’s
• Specific • Clear • Simple
3. Goal: Change peoples’ behavior
(Public Service Announcement)
Aristotle's 3 means of persuasion Believe in your message! Be a strong presenter!
Be crea4ve! Be relatable!
Use good es4mates and interes4ng facts!
Power of Many PSA Project • Group video project (2-3 people) • 3 videos (Water, Waste, Electricity) 0:50 to 2:00
long • Each video= Specific facts and 1 recommendation • 1 person must appear or voiceover in each video • Project = idea + calculations + storyboard • All 3 videos count towards your individual grade • Software: Youtube Video editor OR other software
of your choice!!!!! Kajol Kieunte Henry
Let’s take a look at the rubric • What does it take to get an A for this project? • Student read alouds (LOUDLY!)
APES PSA Video Rubric
Emerging (1) Developing (2) Pro3icient (3) Advanced (4)
Claim
Your videos do not have a claim. You talk about "helping the environemnt" without suggesting ONE clear action a common person could take OR you suggest many actions a person could
take that seem unrelated.
Your videos clearly suggest 1 action a person could take to reduce their eco footprint. This action is does not seem reasonable (takes too much time, too much money, or would not be easy for most people), but would have some impact on your eco
footprint.
Your videos clearly suggest 1 action a person could take to reduce their eco footprint. This action is reasonable and would have some impact on your
eco footprint.
Your videos clearly suggest 1 action a person could take to reduce their eco footprint. This action is creative, reasonable and would have a great impact on your eco footprint
Evidence (Ethos)
Your facts seem random and unrelated to the claim you are making AND/OR your facts contain minor
errors.
You use accurate facts to explain the reasons why American's need to care about our resource use. This evidence only vaguely supports your claim (it is not clear how the facts relate to the action you want people to take)
You use accurate and relevant facts to clearly explain the reasons why American's need to care about our
resource use. This evidence supports your claim, but your reasoning is not
explained.
You use accurate and relevant facts to clearly explain the reasons why American's need to care about our resource use. This evidence clearly supports your claim, and your
reasoning is explained.
Calculations (Logos)
Your calculations are incorrect (for example, you divide instead of multiplying, you use the wrong conversion factor, you forget to convert from Imperial units to the
metric system, etc).
You calculate how many resources could be saved if we adopt the change you propose, but your calculation contains a minor error (such as
putting a decimal in the wrong place)
You clearly and accurately calculate how many resources could be saved if we adopt the change you propose.
You clearly and accurately calculate how many resources could be saved if we adopt the change you propose.
AND you put these numbers into "real world" terms.
Engagement (Pathos)
Your PSA lacks creativity, is not persuasive, and /or the script is
confusing or robotic
You understand your audience and how to pursuade them, but the script
is bland and uninteresting
Your PSA is interesting. You understand your audience and how to
pursuade them.
Your PSA is interesting and fun to watch! You have gone above and beyond to draw out the emotions of your audience. You understand your audience and how to pursuade them.
Organization
Your video is difPicult to follow. It is so confusing that I cannot understand what you mean. (for example, the sound is too low or mufPled by other noises, your video transitions don't leave enough time for the viewer to understand, and/or your script
doesn't make sense.
Your video is difPicult to follow but I understand what you were trying to
say.
Your video is easy to follow, with a few minor errors that do not interfere
with understanding.
Your video is easy to follow with no errors.
What is a PSA ? • Short video/radio message or print
campaign • created by org to PERSUDE an audience
to take positive action for a issue or cause.
What are you trying to do?
1. Grab your audience’s attention 2. Send a message that’s
• Specific • Clear • Simple
3. Goal: Change peoples’ behavior
(Public Service Announcement)
Has anyone seen this before?
Let’s watch a few more videos as a reminder
• Notice: – “Did you know?” – “This use is equal to…”
h0ps://www.youtube.com/watch?v=DOyja5K6ZWc&index=3&list=UUjMfEveafUFBefN3-‐ZLfPkg LOL h0ps://www.youtube.com/watch?v=POAkTmIssI Camille
Picture This • At the end of the video, Liu will ask you the
following: Why is putting resource use in real world terms so effective?
h0ps://www.youtube.com/watch?v=SYwEAR6CbQw
Before filming… • Each group needs to plan and complete 3
pre-filming planning sheets • 1 for each video (waste, electricity, water) • Your partners will grade you on your team
work skills so make sure you’re contributing!
• DO NOT LOSE THESE SHEETS!!!!!
After you complete each step…
Liu will write her ini[al in each box!
SL
SL
SL
Talk to the Text for Understanding 2 min- Right now, silently and independently T4 both sides of the Pre-film planning sheet so you understand what I’m going to be looking for in the video.
HEY, TEXT
…Hi?....
Basic Format 1. Calculations & facts that make people realize
how important it is to preserve that resource. 2. 1 specific action you want viewers to try at
home 3. Calculations to let viewers know how much of
that resource they would save if they did ______.
• Creativity of film concept • Creativity of solution • Visualization of impact from taking action
Liu models: Completing a Pre-film planning sheet for her Water Video
Let’s say Liu wants to plan out her PSA about saving water. This is how she might complete the pre-filming planning sheet… Note: This is only meant to be a quick model- your planning could/should be more detailed and thought out!
Hmmmmm…
Basic Research
Reminder to self: type instead of write on board
Specific – Fix your leaky faucets! use less water Clear – Very li0le of the Earth’s water is usable and we need to save as much of it as possible “saving water is kinda important” Simple – Fix leaks in faucets! “fix every single leak you have in every pipe you have in the house”
No>ce that my claim was specific, clear, and simple
How much in one year!?
1 Day à 1 year
Find numbers by estimating or searching online!
Now if we expand that number…
“Did you know?”…
Remember why visualiza[on is important!
Visualiza[on
“This much water is equal to…”
This is what my water video might end up looking like…
h0ps://www.youtube.com/watch?v=-‐98ZUk1a04w
Use the internet and the audit sheets we worked on in past classes!
WORK TOGETHER!!! USE CELLPHONES FOR RESEARCH ONLY
ALL 3 VIDEOS COUNT TOWARDS EVERYONE’S GRADES