“misko … the secret of greek cuisine” · misko, the most historical and loved pasta brand in...
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THE MISKO STORY
“MISKO…TheSecretofGreekCuisine”
MISKO, themost historical and loved pasta brand inGreece, is themarket leader and the first choice of consumers. For nearly 9decades,MISKO operates with respect towards tradi=onal values,and the ins=tu=onof the family,providingproducts thatmeetbothneedsandflavorsofthemodernconsumers.
THE MISKO STORY
In 1927, MISKO was founded by tworefugees, Fo=s Michailidis and MinoasKonstan=nis.TheytookthefirststepbyseDngupasmallpastaproduc=onplantinPiraeus.ThenameMISKOcamefromthe ini=als of the two founders “MI”&(S)“KO”
In the 50s, MISKO becomes the firstcompany that packages its products (un=lthen pasta was sold in bulk). Meanwhile,“Akakios” was born, the most famoustrademarkofGreekadver=sing.
HistoricalHighlights
THE MISKO STORY
In 1962, MISKO produces new andinnova=ve pasta shapes. At the same=me,MISKO sets up in Patra the firstcomputerized produc=on plant inGreece. During the same decade,“Akakios” travels abroad and MISKOproductsarebeingexportedtoforeignmarkets.
In1991,MISKOwasacquiredbyBarilla.
In 2009, MISKO launches a newline of wholegrain pasta, aninnova=ve andhealthy alterna=vechoice that responds to themodernnutri=onaltrends.
HistoricalHighlights
THE MISKO STORY
The First Corporate Logo: an Eaglesurrounded by cobs that symbolizes thetastyjourneyalloverGreece.Later, following company’s development,theGreekelementsandtradi=onalvaluesarepromoted, by incorpora=ngAcropolisinthecorporatelogo.
MilestonesinAdverMsing
The First Ads: MISKO’s first ads hadpowerful & innova=ve communica=onalmessages such as “a kilo ofMISKOpastacontains 2 extrapor=ons”, “Children lovetheir mother for preparing a pasta mealwithMISKO” and “420.000MISKOmealsareprepareddailyinGreece”
1920-1930
THE MISKO STORY
The‘50s:TheBeginningofaGoldenEra
MilestonesinAdverMsing
MISKO’sadver=singcampaign is innova=ve,humorousand fullof loveforeverythingrelatedtoGreece.“Akakios”,perhapsthemosthistoricalcharacterof Greekadver=sing,appearsforthefirst=me.ThevirtuousAthonitemonkthattravelswithhisdonkey,inordertoobtainpastaforthemonastery’ssupplyneeds.MISKO’scampaignbecomesa landmarkandreferencepoint forGreekadver=sing,un=ltoday.
THE MISKO STORY
The‘80s:MISKOsetthestandardsoncemore
MilestonesinAdverMsing
MISKO’sadver=singcampaignsincludeTVspots,gamechangingfortheGreekadver=singfield.FamousGreekdirectorssuchasGeorgePanousopoulosandPantelisVoulgarissignMISKO’sspots,addingaspecialcinema=caspectandhighaesthe=csinthebrand’scommunica=on.
THE MISKO STORY
2012:Akakios’Revival
MilestonesinAdverMsing
MISKOcelebratesits85thanniversaryandbringitsemblema=cicon,Akakios,back.
AkakiosspeakslivetotheconsumersforMISKO’sSecretofGreekCuisine,aswaspassedtohimfromhisfather.Hisfatherwastrustedwiththesecretfromthebrotherofhisfather,thefamousmonkAkakios.
THE MISKO STORY
Respect for the environment is one ofMISKO’s values,and that iswhy the standard plant in Thivawhere theMISKO products are being manufactured followsadvancedstandardsofenvironmentalmanagement.
92%reduc=onofRSAU(wastespertonofproduct)
2005-2011
Wasterecycling
94,5%
7,2kgrCO2/ton
2008-2011
MISKOandtheEnvironment
THE MISKO STORY
“MISKO…TheSecretofGreekCuisine”
Today,MISKO produces more than 50 different pasta shapes,using selected high quality wheat. With more than 60internaMonalandGreekawardsthatprovethehighqualityofitsproducts, the unbreakable rela=onship of trustwith consumersand its long-term consistency, ΜΙSKO has managed to capturetheheartsofeverypastalover.
With high recogni=on and trusted by the Greek family,MISKOremainssynonymoustothetradi=onthatpassesfromgenera=ontogenera=onandthenutri=onalpleasurethataccompaniesthemost important moments around the family table, combiningperfectlyhistory,exper=se,uniqueflavor,innova=onandrespecttowardstheconsumers.