“ IT’S THE FOOD INDUSTRY’S ULTIMATE REALITY SHOW”KURT ADAMSCELEBRITY MICRO-HERBER

POST SHOW REPORT15-18 SEPTEMBER 2014

MELBOURNE CONVENTION & EXHIBITION CENTRE

finefoodaustralia.com.au

2 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

FINE FOOD AUSTRALIA 2014

Name:

Fine Food Australia

Dates & Hours:

Monday 15 September: 10am – 8pm Tuesday 16 – 18 September: 10am – 5pm

Venue:

Melbourne Convention & Exhibition Centre

Number of Attendees:

27,683 (22,093 unique visitors) CAB Audited

Exhibition Profile:

Fine Food Australia is Australia’s leading trade exhibition for the retail, foodservice and hospitality industries. Alternating between Sydney and Melbourne each year, Fine Food Australia celebrated its 30th anniversary in 2014 in Melbourne.

Occupying the entire Melbourne Convention & Exhibition Centre, the show featured the latest food, beverage and equipment products from Australia and around the world.

Website:

finefoodaustralia.com.au

VISITORS

3 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

3,718INTERSTATE BUYERS

703OVERSEAS BUYERS

FROM OVER 47 COUNTRUES

30,000M2

OF EXHIBITION SPACE

27,683VISITORS

As organisers of Fine Food Australia and many other events, Diversified Communications Australia has a commitment to bring buyers and sellers together in a professional environment that generates business.

To measure the success of teach show and to monitor the audience quality generated by promotional campaigns, Diversified Communications Australia conducts a survey of visitors and exhibitors post show and the results are presented in this report. All visitor data is analysed by the Circulations Audit Board (CAB).

HIGHLIGHTS

BIOPAK 2014 EXHIBITOR

“ AS ALWAYS, THE SHOW ATTRACTED THE IDEAL PURCHASERS OF OUR PRODUCTS, THE QUALITY OF THE ATTENDEES AND LEADS WAS BRILLIANT”

APPROX

1,000EXHIBITORS

FROM OVER 36 COUNTRIES

6,540EXHIBITOR STAFF

4 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

HOURS AT THE SHOW ON AVERAGE

VISITORS SPENT

$311k

6.2123

OF EXHIBITORS WERE SATISFIED WITH

QUALITY OF VISITORS

97%

OF VISITORS HAVE INFLUENCE OR FINAL SAY ON PURCHASING

FOR THEIR BUSINESS

85%

OF EXHIBITORS WERE SATISFIED WITH

QUANTITY OF VISITORS

98%

OF VISITORS WERE SATISFIED WITH

FINE FOOD AUSTRALIA

95%

TOP 3 REASONS TO EXHIBIT

PLENTY FOOD GROUP 2014 EXHIBITOR

“ THE 2014 EVENT WAS OUR BUSIEST TO DATE. STAFF ON THE STAND WERE CONSTANTLY ENGAGED AND HAD A LARGER FOCUS ON EXPORT WITH A NOTICEABLE INCREASE ON ENQUIRIES FOR ASIA.”

STATISTICS

AVERAGE VISITOR ANNUAL SPEND

EXHIBITORS WERE SATISFIED WITH FINE

FOOD AUSTRALIA

99%SALES LEADS

GENERATED AT THE SHOW ON AVERAGE

$91kNUMBER OF SALES

LEADS GENERATED AT THE SHOW ON AVERAGE

109

IMPROVE BRAND & PRODUCT AWARENESS

GENERATE A LARGE VOLUME OF SALES LEADS

GENERATE HIGH VALUE SALES LEADS

5 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

Owner/Director/General Manager 22.70%

Sales/Marketing 12.50%

Supervisor/Manager 6.60%

Student/Trainee 6.10%

Executive Chef/Head Chef 4.40%

Purchasing Manager/Buyer 4.30%

Cook 4.20%

Operations Manager 3.60%

Consultant 3.20%

Baker 2.00%

Pastry Chef 2.00%

F&B Manager 1.90%

Catering Manager 1.60%

Food Technologist 1.60%

Retail Assistant 1.50%

Sous Chef/Expediter/Chef De Partie 1.50%

Barista 1.40%

VISITORS BY OCCUPATION

VISITORS BY INDUSTRY SECTOR

5% 10% 15% 20%

SOURCE NEW PRODUCTS AND SUPPLIERS

KEEP UP WITH INDUSTRY TRENDS

BUSINESS IDEAS

Foodservice & HospitalitySupply Chain

Bakery / Patisserie

35.68%27.4%

6.98% Retail 35.68%

1 2 3TOP 3 REASONS TO ATTEND

PROFILE

6 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

MEDIA PARTNERS

Supporting Quality, Training and Professionalism in Baking

BakeSkillsAustralia

“ THE MELBOURNE 2014 SHOW WAS WITHOUT DOUBT THE STRONGEST SHOW WE HAVE ATTENDED IN THE PAST 7 YEARS. THE QUALITY AND VOLUME OF VISITORS WAS EXCEPTIONAL AND THE NUMBER OF GENUINE LEADS GENERATED WAS SECOND TO NONE.”ROBOT COUPE2014 EXHIBITOR

PARTNERS

7 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

ACF RESTAURANT OF CHAMPIONSOrganised by the Australian Culinary Federation (VIC), chefs of the highest calibre and skill competed to showcase their talents.

Fonterra Battle of the States Winners:

Sydney Metro: Matt Weller, Hou Chin Tang, Markus DoebeleNew Zealand: David Schofield, Jeremy Schmid, William MordidoTasmania: Stephen Lunn, Michael Norton, Tom Kearsley

AUSTRALIAN PIZZA CHAMPIONSHIP

Pizza makers from around the country competed in the 2014 pre selection of the Australian team in the World Pizza Championship (WPC).

GOLD MEDAL WINNERS:

Pizza Classica: Yahmen Raydan Gourmet on Colman Pizzeria Melbourne

STG: Pietro Cibeli 400 Gradi Group Melbourne

Pizza Classica Dessert: Youssef Ben Touti Tartufo Restaurant Brisbane

Gluten Free: Mariano del Giacomo 400 Gradi Group Melbourne

Free Style ‘Acrobatic’: Ettore Bertonato Etica Pizzeria Melbourne

BAKE SKILLS AUSTRALIAApprentice bakers from each state competed in a live bakery challenge across 26 different product categories including specialty and artisan breads, as well as centrepieces made from bread and chocolate.

2014 Champion Team:

Nathan Rigby (BIIA)Zachary Nikav (Bannerton Bakery)

EXPORT & BUSINESS DEVELOPMENT SEMINAR SERIES (NEW IN 2014)A free program hosted by Austrade, The Victorian State Government and FIAL, tailored for Australian premium food exporters and producers.

SHOW FEATURES

ERIC NUCCIO 2014 VISITOR

“ I WAS THINKING IT MIGHT BE THE SAME AS PREVIOUS YEARS, BUT IT WAS THE BEST SHOW TO DATE”

8 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

FOODS FOR SPECIFIC POPULATIONS (NEW IN 2014)Hosted by the Australian Institute of Food Science and Technology (AIFST), the ticketed seminar program was designed for those in the food industry who want to innovate successfully to meet the needs of specific population groups.

The program featured expert speakers who addressed:

• Allergic and intolerant populations• Infant nutrition• Elderly consumers and their needs• Delivering personalised nutrition• Alleviating the burden of diabetes

LES TOQUES BLANCHES LIVEThe exclusive international association for Executive Chefs sharing inspiration and knowledge in live sessions. Sponsors: Bulla, Hobart, Moffat, Roband and Smeg

BRENDAN YULE 2014 VISITOR

“ ATTENDING TRADE SHOWS OPEN YOUR MIND TO WHAT’S OUT THERE AND FINE FOOD IS THE BEST OF THE BEST. I FLEW BACK TO SYDNEY WITH A VERY FULL SUITCASE OF CATALOGUES AND NEW CONTACTS!”

SHOW FEATURESFINE FOOD PASTRY STAGE (NEW IN 2014)Kirsten Tibballs, Queen of Chocolate, inspired visitors in a series of masterclasses, demonstrating éclaires, chocolate lollipops, garnishes and flowers, and proved why she’s considered one of the best in the business.

JAN LYNCH 2014 VISITOR

“ I FOUND MANY NEW PRODUCTS TO MAKE MY BUSINESS BETTER. A WONDERFUL EXPERIENCE THAT HELPED ME WITH NEW IDEAS WHICH WILL IN RETURN HELP MAKE MY BUSINESS AN EXCITING PLACE FOR MY CUSTOMERS TO VISIT.”

9 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

THE OFFICIAL GREAT AUSSIE PIE & SAUSAGE ROLL COMPETITIONThe 25th annual Pie Competition attracted over 1,000 entries as well as guest judge Tony Jones. The first edition of the Sausage Roll Competition was also introduced.

WINNERS:

Gourmet Pie: Mount Barker Country Bakery Mount Barker, WA

Sausage Roll: Hope Bakery Sovereign Hill Golden Point, VIC

WOMEN IN FOODSERVICE CHARITY EVENT (NEW IN 2014)The event featured guest speakers Carolyn Creswell and Jacky Magid as they shared inspiration and insight into their business success stories to over 100 guests.

TALKING FOOD STAGE (NEW IN 2014)A range of guests discussed topics from up and coming trends, business advice and interviews with big industry names, a stage that inspired and encouraged the industry to think big.

OSCAR HOSPITALITY AGED CARE SEMINAR SERIES (NEW IN 2014)A ticketed two day seminar series focusing on providing valuable aged care hospitality ‘Tricks of the Trade’. Topics included catering for individual diets, food presentation, the dining experience and managing tight budgets.

RESTAURANT & CATERING AUSTRALIA SEMINAR SERIESExperts and guest organisations provided insights for restaurant, catering and café business profitability, sustainability and professionalism in a series of free seminars covering workplace relations and digital technology.

SHOW FEATURESNEW PRODUCT & EXPORT READY SHOWCASEAn interactive initiative showcasing the best new products to hit the food industry in the last twelve months and Australian products that were export ready. Over 135 products were showcased in 2014.

10 | FINE FOOD AUSTRALIA 2014 POST SHOW REPORT

BEST NEW AUSTRALIAN MADE Presented by Australian Made Campaign Ltd

Winner: Cocktail Angus Burger Kit - Borthwick Food Group

Finalists: Tonic Water - Daylesford and Hepburn Mineral Spring Neha Ice Cream - Eurostore

BEST NEW BAKERY PRODUCT Presented by Baking Business

Winner: True Blue Pie Machines - Simple Simon Pie Machines

Finalists: Macpan Cyclops - Macpan Australia Monika Pathfinder - Monika

FOODSERVICE AWARDS Presented by Open House

Winner: Almond Breeze Barista Milk - Freedom Foods

Finalists: Icezone - Biozone Scientific Ultrahold Fries - Lamb Weston

BEST NEW HOSPITALITY PRODUCT Presented by Hospitality Magazine

Winner: Chillsafe - Coolsan Australia

Finalists: Icezone - Biozone Scientific Monika Pathfinder - Monika

BEST NEW RETAIL PRODUCT Presented by Retail World

Winner: Vetta Smart Pasta - Rinoldi Pasta

Finalists: White Prince Crumbled Mushroom - White Prince Mushrooms Grab & Go Steam Box - Lotus & Ming

AUS

TRALIAN MADE AW

ARD

AWARDS 2014

AWARDS 2014

BEST

NEW RETAIL PRODUCT

AWARDS 2014

BES

T

NEW BAKERY PRODUCT

AWARDS 2014

BES

T N

EW FOODSERVICE PRO

DU

CT

AWARDS 2014BEST

NEW

HOSP

ITALITY EQUIPMENT PRO

DU

CT

NEW PRODUCTAWARDS

UPCOMING EVENTS

THE FINE FOOD TEAM

AUSTRALIA

Group Event Director: Jon PerryEvent Director: Minnie Constan

Event Coordinator: Kate SnelgarSales Coordinator: Michele Pearce

Event Sales Manager: Jacqui SummerhillEvent Sales Executives:

Heath Blomfield, Holly Burgess, Niall Madden

Head of Business Marketing: Rebekah MurphyMarketing Executive: Joanne Ma

Operations Manager: Lisa Meehan

FINE FOOD QUEENSLANDSUNDAY 14 – TUESDAY 16

APRIL 2016BRISBANE CONVENTION

EXHIBITION CENTRE

FINE FOOD AUSTRALIASUNDAY 20 – TUESDAY 23

SEPTEMBER 2015SYDNEY OLYMPIC PARK

Phone: 03 9261 4500Email: finefoodadmin@divcom.net.au