“european luxury gourmet sweet delicacies”...luxury gourmet sweet delicacies: • gourmet...
TRANSCRIPT
“European luxury gourmet
sweet delicacies”
What do we do?
We offer authentic luxury gourmet marzipan
that was once the indulgence of
European royalty in the middle- ages.
Couverture Belgian chocolate line.
CHOCOLAT DELICATESSEN (Launch planned in late October 2015, preview with
rave response at Vogue wedding show,
7th – 9th Aug 2015, Taj Palace , New Delhi).
Packaging design by Ambika Hinduja.
While seasons and fads
change- premium products
and luxury are here to stay.
Nordic Kandie – Product positioning
History- Lineage- Luxury.
Marzipan recipe- 6 generations old,
Iranian mamra almonds, Belgian chocolate,
edible gold from suppliers to European royalty,
1600, Florence, Italy.
• Founded two start-ups with one
successful exit;
• Founder and global CEO of
payments company, Paytronic
Network.
• Lineage, sixth generation marzepan
maker from Estonia (EU);
• Masters in counselling and special Ed.
• Excellent understanding of the food
business, began working in mom’spizzeria, age of seven.
Core team
Thomas Abraham Thea Tammeleht
wife and husband team
Customer acquisition and brand building
Brick & Mortar
We had planned four exclusive stores before end of 2015.
Peddar road
Khan Market - Partner.
Delhi / premium mall – Planned
Mumbai / 2nd premium location. – In discussion with a premium property.
Web promotions and social media campaigns:
The Indian chocolate market doubled from
$418million (2008) to $ 857million (2011).
Market Opportunity
Marketing and growth strategy
Effective PR have given us the right
exposure- Femina awards, Good home
awards, Grazia awards, ‘Look who is talking
Niranjan’ on Zee TV, Filmfare awards etc.
Our customers use word of mouth, online
portals, wedding portals, high- end wedding
planners and the high streets to fulfill their
luxury needs.
Our personal interaction with our customers are at select events viz. Vogue
wedding show, at our flagship and partner stores and points of presence
across India.
Focus areas and Target Audience
OUR FOCUS
Luxury Gourmet sweet delicacies:
• Gourmet Marzepan
• Couverture Belgian chocolate ( Launch planned in October, preview with rave response at Vogue
wedding show, 7th – 9th Aug 2015)
Weddings and events- multiple partners/ wedding planners etc.
Corporate - Citibank ULTIMA (on boarded) / other banks and corporates.
Luxury Gifting- gifting portals.
Retail Sales- marzepan minis / Couverture Chocolate.
TARGET AUDIENCE
Traction
launched in Feb 2014 online in India.
Delhi- Khan Market- Sept 2014.
Flagship store- Mumbai- Peddar road- October 2014.
Revenue Model
Customer Segment- YUPPIE, HENRY, DINKS the old and the new rich.
Box of 1/ 4/ 6/ 9/ 12/ 18 Gourmet Marzepan priced @ - ₹ 180 to ₹3690.
Couverture Belgian chocolate is planned @ ₹ 1500 per box.
Flagship store at Peddar road store opened in October 2014.
Existing customers profile- who’s who of corporate/ social jet-set in India.
Visual impact
Product storage,
transportation
engineering.
European standards
FSSAI approved factoryMumbai Store
Bollywood- Vogue wedding book- Jimmy Choo
Valentine 2015
With Jimmy Choo.
Part of the gift hamper to Bollywood A-listers
and 150 stars @ Filmfare awards 2015.
Kareena Kapoor picks the Nordic
Kandie Box on “Look who is
talking” on ZEE TV.
The VOGUE
Wedding book
2014 & 2015.
PRESS
Thank you for your time
For any further information/ clarification
Contact:
Thea Tammeleht (Co-founder & Director)
+91-9769206323
Thomas Abraham (Co-founder & Director)
+91-9820971763
Nordic Kandie Magic Private Ltd.
111 Powai plaza, Hiranandani Gardens,
Powai , Mumbai - 400076