“display)ads)are)a)crockof)shit - rtÉ media sales · “display)ads)are)a)crockof)shit ... play...
TRANSCRIPT
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“Display ads are a crock of shit…I don’t even click on them” ~Anon
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8% Of Internet Users
85% Of All Clicks
Source Comscore&Starcom
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36% 25-‐34 Year Olds
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78% of Irish internet users recognise that ads on Irish premium content sites are relevant to them
11% think that ads on interna>onal sites are aimed at them
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54% of ads are never seen by website visitors
40% improvement in ad viewability
75% increase in sales life from digital adverEsing
Source:Comscore
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72% of users recall online ads on Irish
content sites
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Automated Trading
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17Billion
Number of Ad Impressions Available in Ireland
1 Billion
Number of YouTube Views on Mobile DAILY
634 million Websites
297 Billion emails a day
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Banner Blindness
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The audience is looking for Content
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Irish Childcare Service
Adult Material
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Source IAB
Irish Internet users agree that the way a brand communicates online is important
42%
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Copy
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Estimated Growth in Rich Media…Next 3 Years
40%
52%
Source:Forrester
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New Slant on Homepage Takeover?
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Mobile Homepage Takeover?
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Or You Could Do This…
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Rich Media Can be in Your Hand
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