Anyone can be a UX DesignerNot everyone is one

Who am I?

Definitely a philosopher

Possibly a designer

Sometimes a consultant

Sometimes a teacher

Always a student

Lover of observing

Educator vs. ConsultantIn this conversation I’m at a slight advantage

What is design?More importantly, what is a designer?

This is

This isn’t,but it definitely is. It’s just not useful design & that’s all that matters.

3 meanings of design

Outcome

Process

Philosophy

Critical language (i.e. minimalism)Fashion/Style vs. UtilityForm over function

Outcome = Execution

Craft

Message

Aesthetics

Function

Criticism

Execution in ALL facetsForm, GUI, Message, Servicehttp://www.youtube.com/watch?v=WW-VBqRtahI

PhilosophyBauhaus

For the people!“99% of everything is bad”

By the numbersData-driven design: A-B testing tells all?

ProcessEveryone has one whether they know it or not.

Design processMost look like this

Experience

Experim

ent

Evaluate

Execute

Mine is more like this

Experience

Experiment

Evaluate

Execute

Or ...

Envision Deconstruct Construct

Do all 3 all the time

how do you measureOr how do you understand value?

ExperienceKnowing what you don’t know is wisdom

Work EnvironmentWhere do you work?

Is this your desk?Your employees?

BloombergTop financial information service in the world … cubeless

Bouncing people ...… leads to bouncing ideas

Designer’s temple

Bumping

Interrupting

Playful

Inspiring

No Ownership

Fluid leadership

Criticism ---->

The Designer’s SoulSketching is the soul of designing

What is a sketch? prototype?

Sketch Prototype

Invitation Attendance

Suggestion Description

Question Answer

Propose Test

Destructive Constructive

Criticism

Grounds us to the past

Guides our future

Supplies a foundation

The Critique

In a group setting

All involved

Positive tones, not always positive criticism

The truth

What design isn’t?

Art

anti-business

fashion or style

bitter

ego-centric

What is UX?Happy People Spend More Money

AppleCan you be like Steve?(I don’t think so, but let’s see.)

Why apple?$5,700 Powerbook = $330,000+ (1997)

$300 iPod = $11,000+ (2003)

NY Times: April 27, 2010

Anyone can be a ...Cook

Artist

Designer

Whatever

But did he meanThis guy?

or THIS guy!

What about ...

Warning!!!!This takes time

ObserveAnd relate what you’ve seen

Why do we observe?

Learn

Gain insight

Empathy

Validation

Do it together

To relate

To align

To empower

To engage

To share the experience

Participate

To learn

To feel

Measure (Data)

Easy

Speaks YOUR language

Requires a baseline

Leads to consistency over innovation

What did you see: Model It!

Abstract it out

Reference

Analysis

Making leads to new ideasCommunication

Testing/Validation

Prioritize

Recruit

Facilitate

Listen

Record

Analyze

Fix!

Process in your pocket“Design in the Digital Age” - Kim Goodwin

Experience prototypesNothing like the real thing, but when you can’t ...

Using comics

Build it

http://vimeo.com/3056252

Over your head?Signs you need to get help.

How do you know you need help?

Scale

Enterprise

Broad appeal

Can I just hire a visual designer?Sure!

If you’re an idiot.

But Great Visual Design does do great things

Can’t put it at the endVisual Design is an integral part of the function of your system.

What about Google & Craigslist?Luck & Simplicity

The content IS the interface.

Take MySpaceComplex Social Interaction Design w/o solid design leads to failure.

Mint.comUX team was part of initial investment but more importantly part of initial culture.

ZapposHappy People lead to Happy Feet

AppleI dare you

Deep commitment to design

ID through IxD

Designers early on MacOS

iPod happened because...

CEO Vision (based on experience)

Holistic Design & Engineering

Legal & marketing tied to Design

Product as channel

Service Design - iTunes

From iPod to iPhone“I love it when a plan comes together.” - Hannibal, The A-Team

“the Lean Startup”Yes, startups have realities.

It’s about the cultureNot only about the roles

There is always this optionResistance is futile ...

Adaptive UX

Envision

Build

Experience

Learn

LivingKnowledge

Can we do it?If we respect all the role and the value that they can bring, then, “Yes we can!”

Let’s talk about it.Build it … and they will come.

Thank youYou can find me here:@daveixdhttp://davemalouf.com/http://linkedin.com/in/davidmalouf