anubhav project

Major Project Report

On

“A STUDY OF CONSUMER PREFERENCES BETWEEN COKE & PEPSI IN NORTH –WEST DELHI REGION”

Submitted In Partial Fulfilment

of the Requirement

Of Bachelor of Business Administration

Internal Guide Submitted By

Dr. Deepali Saluja Anubhav guptaAssistant Professor 06161201711

2011-14

Submitted to:Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi

(Affiliated to Guru Gobind Singh Indraprastha University)

BONAFIDE CERTIFICATE

This is to certify that the project work done on “A STUDY OFCONSUMER PREFERENCES

BETWEEN COKE & PEPSIIN NORTH - WEST DELHI REGION” Submitted to Guru

Govind Singh Indraprastha University, Delhi by ANUBHAV GUPTA in Partial fulfillment of

the requirement for the award of degree of Bachelor of Business Administration, is a bonafide

work carried out by him under my supervision and guidance. This work has not been submitted

anywhere else for any other degree. The original work was carried during _____________to

______________

He has worked under my guidance.

-----------------------

Dr Deepali Saluja

PROJECT GUIDE (INTERNAL)

DATE:

COUNTER SIGNED BY:

------------------------

DR. SATISH TANEJA

DIRECTOR

DATE:

ACKNOWLEDGEMENT

It is my proud privilege to put on record my gratitude to all those who have been the source of

guidance, co-operation and held during my course curriculum.

This project has been a great learning experience for me. It has helped to apply my theoretical

knowledge into practical field.

I would like to thank Dr Deepali Saluja project guide who taught me various things and gave me

necessary information to accomplish this project.

I would also like to thank my friends who have assisted me in the process where ever I got stuck.

The learning during the period was immense and valuable.

Anubhav gupta

06161201711

TABLE OF CONTENTS

S.NO PARTICULARS PAGE NO.

1Executive Summary

2

Plan of the Research (Chapters)1.1 Introduction1.2 Objective of the study1.3 Literature review

3

Research Methodology: Universe & Sources of data Sample size Methods of data collection Instrument used Tools and techniques of analysis

4 Data Collection and Data Analysis

5 Findings & Conclusions

6 Suggestion/ Recommendation

7 Bibliography,

8 Annexures

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

This project is an extensive research on the marketing strategies of the two carbonated beverages

giants Pepsi and Coca Cola. It covers an extensive survey and depicts all graphs, fact and figures

of two companies. It begins with the introduction of carbonated beverages industry and

introduction of these two companies of carbonated beverages industry. It covers some of the

major strategies adopted by Pepsi and Coca-Cola like their pricing policy, sales promotion and

advertising policy, distribution policy etc. The project has been made interesting with the

inclusion of the topics, which covers the 4P’s of marketing.

The major players in the carbonated beverages industry in India are Coke and Pepsi. Pepsi holds

the major market share followed by Coke. They have a cut throat competition between

themselves. Whatever strategy is followed by one company, it is copied by the other. Sample of

to brands were selected on the basis of there uses and notice capability.

The most basic objectives of surveying program include the following:

To determine the customer perception towards the carbonated beverages.

To determine the number of people who prefer to buy any of the carbonated beverages.

To know about the percentage of males and females aware about the brands.

To create a top of mind awareness about COCA COLA and PEPSI in NORTH-WEST

DELHI REGION, by providing the information to consumers.

i) Primary research: A primary research was conducted. Questionnaire was prepared

and covers the following areas Rohini sector- 3,4,5 and sector 11, Pitampura etc.. of

North west Delhi Region.

ii) Secondary research: Data was conducted from websites and catalogues to understand

the product of the different players. The data collected from the websites and books

was good enough to be included in the study analyzed.

FINDINGS AND CONCLUSIONS

These are based on the data analysis presented in earlier chapter and in the later half of this chapter recommendations are given. Also Conclusions are made on the basis of this project.

INTRODUCTION

INTRODUCTION

In the modern urban culture consumption of carbonated beverages particularly among younger

generation has become very popular. Carbonated beverages in various flavors and tastes are

widely patronized by urbane population at various occasions like dinner parties, marriages, social

get together; birthday calibration etc. People of all ages and groups are especially attracted by the

mere mention of the word carbonated beverages.

With the growing popularity of carbonated beverages, the technology of its production,

preservation, transportation and or marketing in the recent years has witnessed phenomenal

changes.

The so-called competition for this product in the market is from different other brands. Mass

media, particularly the emergence of television, has contribute to a large extent of the ever

growing demand for carbonated beverages the attractive jingles and sport make the large

audience remember this product at all times.

It is expected that with the sort of mass advertising, reaching almost the entire country and

offering various varieties annual demand for the product is expected to rise sharply in the times

to come.

In any marketing situation, the behavioral / environmental variables relating to consumers,

competition and environment are constantly influx. The competitors in a given industry may be

making many tactical maneuvers in market all the time. They may introduce or initiate an

aggressive promotion campaign or announce a price reduction. The marketing man of the firm

has to meet all these maneuver and care of competitive position of his firm and his brand in the

market. The only route open to him for achieving this is the manipulation of his marketing

tactics.

In today’s highly competitive market place, three players have dominated the industry; The New

York based Pepsi Company Inc. The Atlanta based coca- cola and U.K. based Cadbury

Schweppes.

Through the globe, these major players have been battling it out for a bigger chunk of the ever –

growing carbonated beverages market. Now this battle has been evolved up to India too with the

arrival of these three giants.

Carbonated beverages industry is on amazing growth; ultimately these are only one person who

will determine their fortunes. The Indian consumer the real

War to quench his thirst has just begun.

THE RIVARLY BEGINS:

Coke Comes to India

Coca-Cola comes to India with fanfare in the fifties. For a number of days, The Hindustan Times

and other newspapers of New Banaras carried full page advertisement showing a big boy in

uniform with a carbonated beverages crown as the cap. There was no indication of the product.

After a few days, Coke was introduced. It was an entirely new drink which fascinated people. It

soon became the national drink. For the first time, a carbonated beverages was available from

one corner of the country to another. The person who brought Coca-Cola to India was the father

of late Sardar Charanjit Singh, Sardar Mohan Singh. A practical man Mohan Singh realized that

to popularize Coca-Cola, and make it a best seller it was necessary to “catch them young.” So he

focused on youngsters in the society.

The company realized that to become a mass consumption product, one has to go to the village.

They gave much importance to the distributive network. The company trucks supplied coke to

even the remotest village.

Few products appears to be more similar than carbonated beverages, yet the Cola wars that mark

the competition between Coke and Pepsi show how even organizations with highly similar

product can be differentiated by their business strategies. Then comes battles over the issue of

bottle size standardization. Coke the arch rival tried to offering more Cola at a lower price. Pepsi

which had some of its early investment tied up in 250ml bottles, went the fountain way.

The General bottle size freed has settled at 300 ml. 100 ml more than the pre MNC standard.

Fountain mix dispensers, carry home bottles, even 1.50 plastic bottle with caps good enough to

keep them lying down and still preserve the fizz.

It poured in vast sums to whip up its visibility at the retail level, so that consumers were greeted

virtually at every street corner by Pepsi’s blue, red and white colors, because they have

perception “the thing on display sells more.” Coca-Cola is, finally, redoing the real thing to the

replicate the success that it’s arch-rival, PepsiCo. Has achieved with its fast and furious

marketing. But to win them, Coke is copying Pepsi.

OBJECTIVE OF THE STUDY

The basic objective of the study is to know about the consumers’ preferences for COCA

COLA and PEPSI.

To know the percentage of males and females those are aware about the brands.

To know which brand’s advertisement mostly people have seen.

To know the reason to buy carbonated beverages.

To know whether the advertisement being noticed by the consumer or not.

To create a top of mind awareness about COCA COLA and PEPSI in NORTH-WEST

DELHI REGION, by providing the information to consumers.

LITERATURE REVIEW

The coke and Pepsi settle trademarks lawsuit : The Coca-Cola Company and PepsiCo have

settled a trademark lawsuit over PepsiCo’s Trop50 juice packaging design, which Coca-Cola had

claimed was too similar to that of its Simply juice range. Terms of the settlement were not

disclosed, but US District Judge Sim Lake signed an order to dismiss the suit late last week.

Coca-Cola had alleged that PepsiCo was trying to piggyback on the success of its billion-dollar

Simply brand by confusing consumers with similar packaging, while diluting the quality of the

Coke juice brand. Coca-Cola introduced its Simply juice line in 2001 with Simply Orange, and

Simply Grapefruit and Simply Apple juices followed. The design is a carafe-style bottle with an

oversized green cap. (Beverage daily in regulation-safety on 10-May-2011)

Reformaulation of carbonated drinks could slash more than 6000 calories per year:Using stevia

to reformulate just 20% of carbonated soft drinks could slash more than 6,000 calories peryear

from the diet of consumers, says Diana Cowland of Euromonitor International. If manufacturers

were to reformulate around one fifth of carbonated drinks to containless sugar using stevia, it can

be estimated that consumers could achieve an annualreduction of between 6,000 and 10,000 kcal

per person. Euromonitor International has estimated that if full-sugar carbonates were

reformulatedto contain stevia and hence saw a 30% calorie reduction, a 330ml can of

colacarbonates, which contains 139kcal, could be reduced down to 97kcal. If 20% of all regular

carbonates were reformulated, a person who consumed two cansper day – an amount not wholly

inconceivable – would see a reduction of 6,132 kcalannually. If the proportion of sugar removed

increased to 50%, which is now a clear opportunitydue to recent innovations such as the steviol

glycoside blend Reb X – developedthrough a partnership between PureCircle and The Coca-Cola

Co (TCCC) – it wouldresult in a calorie reduction of 10,147 kcal annually - based on the same

one personconsuming two cans per day. Additionally, if 20% of conventional carbonates were

repositioned as reduced-sugar carbonates, the latter couldsee consumption of almost 60 billion

litres by 2017, representing equivalent to 34% of all carbonates in volumeterms.

Why soft drinks? Soft drinks are the most widely used vehicle for stevia, and the category offers

the best opportunity formanufacturers to have an impact on an individual’s sugar intake and

hence calorie intake; which is an area of highinterest to consumers and manufacturers alike.As

reduced-sugar carbonates are the largest contributor to reduced-sugar soft drinks consumption,

substitutingstandard carbonates for reduced-sugar versions is one of the most obvious ways for

consumers to reduce theirsugar intake.

Weight loss without changing dietary habits Whilst this reduction alone might appear small and,

singlehandedly, would not curb the growth in the overweightand obese population, it could still

have an impact. If, for example, the loose and highly debated formula of a calorie deficit of

3,500kcal is equivalent to a loss of 1lb inbody weight per year, and 20% of full-sugar carbonates

are reformulated, it could lead to a per capita weight loss of1.7lb annually without any change in

dietary habits. When it comes to weight management, this is a proposition many consumers

would be pleased to accept.

Focus on countries with high reduced-sugar soft drinks consumption However, demand for

reduced-sugar soft drinks is not universal. Therefore, formanufacturers looking for potential

opportunities to reformulate with stevia, thefocus should be on markets with high consumption

of reduced-sugar soft drinkvariants. It is evident that, to some extent, this strategy has already

been adopted bymanufacturers, as TCCC has piloted its first stevia-sweetened Coca-Cola,Coca-

Cola Life, in Argentina, the top market for reduced-sugar soft drinks, interms of per capita

consumption. There have also been recent developments in the US. In February 2014, DrPepper

Snapple announced that it is going to launch stevia-sweetenedvariants of its 7-Up, Dr Pepper and

Canada Dry brands in the US later in the year.

Reducing sugar intake can target the mass market :However, the recent concern from scientists

and consumers over sugar demonstrates how a low-sugar diet is nolonger limited to more health-

conscious consumers, and hence stevia-sweetened beverages have the potential totarget the mass

market.Indeed, a growing number of reports, both in the scientific press as well as the media, are

now linking a high sugardiet not just to weight gain but also to the rapid growth of diet-related

chronic diseases such as type 2 diabetes. In early 2014, some protagonists went as far as to say

that sugar can have the same dangers as tobacco.Stevia is, therefore, set to gain further traction

from the demise of sugar, and is almost becoming mainstream asmanufacturers see the benefits

in lowering the calorie content of a product whilst still retaining a 'natural' image

(Beverage daily, sector- soft drinks and water ,By Diana Cowland, 21-march-2014 page 10)

A study of factor responsible for brand preference in fmcg sectors: The purpose of this paper is

the study of factors responsible for brand preference in fmcg products, increasing competition,

more due to globalization, is motivating many companies to base their strategies almost entirely

on building brands. Brand preference means to compare the different brands and opt for the most

preferred brand. This brand preference is influenced by various factors. According to this study

many factors were find out for preferring a brand like Brand persona, Brand constancy, Brand

loftiness, Brand value. In the identification of factors affecting the brand preference, it was

concluded that brand persona is the most effective factor that affects the brand preference. This

brand persona deals with the personality aspects or the external attributes of brand, thus it can be

said that consumer prefer any brand by looking at the external attributes of a brand.

(ims, noida journal vol 5 no.1, june 2008 by Dr. Jayant Sonwalkar, page-5)

Colour and flavour rule of consumer preference study: The intensity of colour and the flavour

are the key drivers behind consumer acceptance of beverages, says a new study involving

DANONE. But packaging and labelling are not as important for winning over consumers,

according to findings published in the journal Food Quality and Preference, The study involved

consumers at different stages of development and highlights the importance of adopting a

“sensory marketing approach,” said the researchers from French research organisation Adriant,

the University of Rennes 1, DANONE R&D, and Institute Paul Bocuse. “Companies need to

continuously innovate to maintain market leadership,” wrote the researchers. “When the market

is overloaded the challenge consists in creating innovative products able to attract and satisfy

consumers.”“This experiment showed the feasibility of the proposed multi-sensory design

method based on mixed qualitative and quantitative approaches.” The study also demonstrates

the importance of flavour and colour selection for new products. The global flavours market was

been valued at some US$18bn in 2006 (Business Insights). Meanwhile, the value of the

international colourings market was estimated at around $1.15bn in 2007 (€731m), up 2.5 per

cent from $1.07bn (680m) in 2004, according to Leatherhead Food International (LFI). Natural

colours now make up 31 per cent of the colourings market, compared with 40 per cent for

synthetics, according to LFI. Bombarding the senses : By choosing to formulate a new beverage,

the researchers noted that the new product would need to be differentiated by improving the

sensory characteristics.

Four factors were identified for the formulation: four colour intensities), three flavourings, two

label types (soft versus hard), and two pack sizes (standard versus oversize). By using both

quantitative (hedonic testing) and qualitative (focus groups) approaches, the researchers found

that “the main factors which drive consumer preference for this concept are colour intensity and

flavouring”. Indeed, colour intensity accounted for 43 per cent and flavour 32 per cent of the

consumers’ overall liking. “Pack size and label type are taken into account by the consumer to a

lesser extend,” they added. “This methodology of a qualitative screening associated to a conjoint

analysis on relevant sensory attributes has shown good performances to fit consumers’

expectation: it has now to be reproduced, as every brand, concept and product is a unique

combination designed for a specific consumer group,” concluded the researchers

(Food quality and preference vol 19, issue 8, pages 719-726 by Stephen Daniells 07-Oct-2008)

Taste or health a study on consumer acceptance of carbonated beverages: This study examined

the relative contributions of taste and health considerations on consumer liking and purchase

intent of carbonated beverages. Eight types of commercial carbonated beverages were evaluated

by 305 adult consumers who also completed a brief questionnaire on food habits. Data were

analyzed using factor analysis. Results revealed that purchase intent of carbonated beverages was

strongly related to degree of liking and to several key sensory attributes including saltiness,

drinks flavor and greasiness. These variables emerged as the first factor in the analysis,

suggesting that consumers perceive these characteristics as being most important in their choice

of carbonated beverages. Factor 2 described a health dimension and was related to respondents'

attitudes toward fat in the diet. Factor 3 comprised two remaining sensory attributes (color and

crunchiness), which apparently were of minor importance to the respondents. These data suggest

that in spite of current concern about reducing dietary fat, health remains secondary to taste in

the selection of carbonated beverages for consumers in this population. (Beverly J. Tepper and

Amy C. Trail Journal of Food Science and Technology, 15 September 1998

Consumer awareness and Consumption pattern of food products: This paper aims to investigate

the degree of brand awareness of various food products in relation to background and education

of the household, the consumption pattern of various food products consumed by respondents in

the light of their areas, income levels and education. a sample of200 respondents comprising 100

form rural area and 100 from urban area were taken. Data are analyzed with the help of

mean.SD, co –efficient of variance-test and f-test. The finding of this study reveals that there is

low degree of brand awareness in rural areas, whereas there is a moderate degree of brand

awareness in urban India. The highly educated rural and urban respondents have high degree of

brand awareness for many food products, and the less educated rural and urban respondents have

low degree of brand awareness for many food products. (Journal of ims vol 3 no.1,june 2007 by

Singh h ,page-24-33)

COMPANY’S

PROFILE

COCA –COLA COMPANY PROFILE

Keeping in view of tapping the Indian carbonated beverages market and also developing

carbonated beverages as a drinking product among Indians. The Coca-Cola in India has setup an

independent organizations which is H.C.C & B.C.C with a capital of 350 U.S.$ each by virtue of

sellout decision of the passed managing director Sh. S. C. Aggarwal.

Hindustan Coca-Cola bottling (N-W) Pvt. Ltd. Najibabad took the complete possession of this

plant, land, machinery, & intellectuals on February 14’ 1998 and since then H.C.C, looking after

all its affairs under company owned bottling plant to establish integrated marketing system in the

area.

The world is changing all around us. To continue to thrive as a business over the next ten years

and beyond, we must look ahead, understand the trends and forces that will shape our business in

the future and move swiftly to prepare for what's to come. We must get ready for tomorrow

today. That's what our 2020 Vision is all about. It creates a long-term destination for our

business and provides us with a "Roadmap" for winning together with our bottling partners.

CORE BRANDS:

Coca-Cola: Developed in a brass pot in 1886, coca-cola is the most recognized and admired

trademark around the globe. Not to mention the best selling carbonated beverages in the world.

Sprite: In 1961, a citrus-flavored drink made its U.S debut, using“Sprite Boy “as inspiration for

its name. This elf with silver hair and a big smile was used in 1940s advertising for Coca-Cola.

Sprite is now the fastest growing major carbonated beverages in U.S and the world’s most

popular lemon-lime carbonated beverages.

Fanta : The name “fanta “ was first registered as a trademark in Germany in 1941 ,when it was

used for a few year for a carbonated beverages created from available materials and flavors .

The name was then revived in 1955 in Naples, Italy, when it was used for the:” fanta “orange

drink we know today. It is now the trademark name for a line of flavored drinks around the

world.

Diet coke: The extension of the coca-cola name began in 1982 with the introduction of diet

coke (also called coca-cola light in some countries). Diet coke quickly becomes the number –

one selling low –calorie carbonated beverages in the world.

http://www.coca-colaindia.com/brands/brands_coca_cola.html

HISTORY IN INDIA

Coca-cola in India

Coca-Cola, the corporation nourishing the global community with the world’s

largest selling carbonated beverages concentrates since 1886, returned to India in

1993 after a 16 year hiatus, giving new thumbs up to the Indian carbonated

beverages market. In the same year, the Company took over ownership of the

nation’s top carbonated beverages brand and bottling network. It’s no wondering

our brands assumed an iconic status in minds of world’s consumers.

PEPSICO COMPANY PROFILE

PepsiCo is one the largest companies in the U.S. It figures amongst the largest 15 companies

worldwide according to the number of employees hired. It has a U.S. Fortune rank of 50.The

company profits for 1997 were $2.14 billion on revenues of $20.92 billion and Pepsi is bottled in

nearly 190 countries. PepsiCo is a world leader in convenient snacks, foods and beverages with

revenues of more than $43 billion and over 198,000 employees. Take a journey through our past

and see the key milestones that define PepsiCo.

PepsiCo is a world leader in the food chain business. It consists of many companies amongst

which the prominent once are Pepsi-Cola, Frito-Lay and Pepsi Food International. The group is

presently into two of the most profitable and profitable and

growing industries namely, beverages and snack foods. It has scores of big brands available in

nearly 150 countries across the globe. The group has established for itself once of the strongest

brands in various segments of its operations.

The beverages segment primarily markets its Pepsi, Diet Pepsi, Mountain Dew and other brands

worldwide and 7-UP outside the U.S. markets. These are positioned in close competition with

Coca-Cola Inc. of USA.

PEPSICOSNACKS FOODSFRITO LAYPFIBEVERAGESPEPSIPEPSI-COLA INTERNATIONALRESTAURANTSKFCPIZZA HUTTACO BELLPFSOPEPSI CO RESTAURANTS INTERNATIONAL

PEPSICO IN INDIA

PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-

owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture

marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo

bought out its partners and ended the joint venture in 1994. Others claim that firstly Pepsi was

banned from import in India, in 1970, for having refused to release the list of its ingredients and

in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards. These

controversies are a reminder of "India's sometimes acrimonious relationship with huge

multinational companies." Indeed, some argue that PepsiCo and The Coca-Cola Company have

"been major targets in part because they are well-known foreign companies that draw plenty of

attention."

In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in

New Delhi, said aerated waters produced by carbonated beverages manufacturers in India,

including multinational giants PepsiCo and The Coca-Cola Company, contained toxins,

including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer, a

breakdown of the immune system and cause birth defects. Tested products included Coke, Pepsi,

7 Up, Miranda, Fanta, Thumps Up, Limca, and Sprite. CSE found that the Indian-produced

Pepsi's carbonated beverages products had 36 times the level of pesticide residues permitted

under European Union regulations; Coca Cola's 30 times. CSE said it had tested the same

products in the US and found no such residues. However, this was the European standard for

water, not for other drinks. No law bans the presence of pesticides in drinks in India.

The Coca-Cola Company and PepsiCo angrily denied allegations that their products

manufactured in India contained toxin levels far above the norms permitted in the developed

world. But an Indian parliamentary committee, in 2004, backed up CSE's findings and a

government-appointed committee, is now trying to develop the world's first pesticides standards

for carbonated beverages. Coke and PepsiCo opposed the move, arguing that lab tests aren't

reliable enough to detect minute traces of pesticides in complex drinks.

As of 2005, The Coca-Cola Company and PepsiCo together hold 95% market share of

carbonated beverages sales in India. PepsiCo has also been accused by the Puthussery panchayat

in the Palakkad district in Kerala, India, of practicing "water piracy" due to its role in

exploitation of ground water resources resulting in scarcity of drinking water for the panchayat

residents, who have been pressuring the government to close down the PepsiCo unit in the

village.

In 2006, the CSE again found that soda drinks, including both Pepsi and Coca-Cola, had high

levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that

their drinks are safe for consumption and have published newspaper advertisements that say

pesticide levels in their products are less than those in other foods such as tea, fruit and dairy

products. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other

carbonated beverages, was banned by the state government in 2006, but this was reversed by the

Kerala High Court merely a month later. Five other Indian states have announced partial bans on

the drinks in schools, colleges and hospitals.

PEPSI PRODUCTS IN INDIA

7UP

Aquafina

Duke's

Gatorade

Mirinda

Mountain Dew

Nimbooz

Pepsi

Slice

Tropicana

Cheetos

Kurkure

Lay’s

Lehar Namkeen

Quaker Oats

Uncle Chipps

http://pepsicoindia.co.in/Brands/Uncle-Chipps.html

http://pepsicoindia.co.in/Brands/Quaker-Oats.html

http://pepsicoindia.co.in/Brands/Lehar-Namkeen.html

http://pepsicoindia.co.in/Brands/Lays.html

http://pepsicoindia.co.in/Brands/Kurkure.html

http://pepsicoindia.co.in/Brands/Cheetos.html

http://pepsicoindia.co.in/Brands/Tropicana.html

http://pepsicoindia.co.in/Brands/Slice.html

http://pepsicoindia.co.in/Brands/Pepsi.html

http://pepsicoindia.co.in/Brands/Nimbooz.html

http://pepsicoindia.co.in/Brands/Mountain-Dew.html

http://pepsicoindia.co.in/Brands/Mirinda.html

http://pepsicoindia.co.in/Brands/Gatorade.html

http://pepsicoindia.co.in/Brands/Duke.html

http://pepsicoindia.co.in/Brands/Aquafina.html

http://pepsicoindia.co.in/Brands/7UP.html

PEPSI VS. COKE

Pepsi: Growing, profitable company; overpriced stock .

PepsiCo revenues spiked 33.8% to $62.4 billion in the last year, and its net income rose 6.3% to

$6.3 billion — yielding a wide 10.2% profit margin. But its price/earnings-to- growth ratio is an

overvalued 2.09 (where 1.0 is considered fairly valued) with a P/E of 15.7 on earnings forecast to

grow 7.5% to $4.74 in 2012.

Coke: Growing, profitable company; slightly overpriced stock .

Coca-Cola revenues are up 13.3% in the last year to $32.2 billion, and its net income spiked

73% to $12.5 billion — earning a whopping 29.8% net profit margin. And its PEG is a

reasonable 1.28 on a P/E of 12.5 with earnings forecast to grow 9.8 to 4.23 in 2012.

Pepsi v Coca-Cola war turns hot

The ongoing cola war between global rivals Pepsi and Coca-Cola has taken a weird twist in India

with the former dragging the latter to court. The charge: Coca-Cola has snatched employees,

bottlers, and agents, all of whom are bound to Pepsi by a contract.

Pepsi has charged Coke with having entered into a conspiracy to disrupt its business operations

by inducing key employees and associates to break existing contracts illegally.

Pepsi has sought a permanent injunction and an ex parte order against coke, restraining it from

taking away Pepsi's employees and business associates. Pepsi has also reserved the right to seek

financial damages from Coke at a later date if necessary.

Pepsi has claimed that a dozen middle-level managers and three territory managers broke their

contracts with Pepsi to join Coke in recent months, while during the last year and half, seven

managers quit Pepsi to join Coca-Cola.

Justice C M Nair of the Delhi high court on April 17 issued notices and summons to Coca-Cola

and 15 others for May 6. However, Justice Nayar refused to grant the ex parte injunction sought

by Pepsi India to stop the alleged inducements by Coke in offering employment to Pepsi's

employees while the suit was pending in court.

On behalf of Pepsi, Ashok Desai and Arun Jaitley contended that Coca-Cola had been "rattled by

the huge success of Pepsi in India entered into a conspiracy during the last six months to cause

loss and damage to Pepsi's business interests by adopting unfair and illegal means."

It added that Coca-Cola had approached many key managers and had successfully lured a

commercial manager of its bottling business Gaurav Duggal, and a manager in Surat Sailesh

Joshi, besides others.

Pepsi charged that while initially these approaches were sporadic, over the last six months it is

clear that Coca-Cola has changed its strategy and has decided to consciously target and approach

key employees of Pepsi at various locations in India.

The company has alleged that in most cases, the employees have not been given time to adhere

to the 90-day notice period and the one-year confidentiality agreement. The latter deal bars

employees joining its rivals for at least a year.

Pepsi has cited the instance of Coke snapping up cricketer Javagal Srinath in spite of the latter

signing a contract with Pepsi's sports consultant, 21st Century Media. However, media reports,

quoting sources, said that Srinath's contract had been only in the verbal stage.

Similarly, Pepsi has charged Coke with inducing the Board of Control for Cricket in India to

give the sponsorship of the recently concluded Pepsi Triangular Cricket Series to Coke, as

acknowledged in the BCCI submission before the Bombay high court, even while a contract was

signed with Pepsi.

Pepsi has listed the case of Coke trying to induce its music consultant DNA Networks Private

Ltd, which organized the Yanni show, to snap its ties with Pepsi and join Coke.

Incidentally, in results announced for the first three months of the year, Pepsi has swept Coca-

Cola aside. Pepsi has reported a growth of 27 per cent compared to Coke's 21 per cent during the

same period. In the first three months of last year, Pepsi grew by 18 per cent only.

.

RESEARCH

METHODOLOGY

INTRODUCTION OF THE RESEARCH WORK

This report attempts to study the marketing mix keeping in mind the current market situation.

Besides, this report also studies the customer feedback about the COCA COLA and PEPSI. Thus

it can be said that there are two broad goals of the research i.e. TO STUDY THE CONSUMERS

PREFERENCE FOR COCA COLA AND PEPSI as a whole and other to CREATE A TOP OF

MIND AWARENESS OF COCA COLA AND PEPSI. The research work was done through the

collection of primary data and secondary data by a common questionnaire through the market

survey technique.

RESEARCH METHODOLOGY

Methodology is an essential aspect of any project or research. It enables the researchers look at

the problem in a systematic, meaningful and orderly manner. Methodology comprises the

sources of data, selection of data, various designs and techniques used for analyzing the data.

1. Collection of data

Primary research: The primary data are collected through survey method. Survey method is

undertaken to find the customer satisfaction and opinion. Surveys are conducted about the

intentions of consumers, opinion of experts or of markets. This method is usually suitable for

short-term forecasts due to volatile nature of consumers’ intentions.

A survey was conducted among the people of Delhi by the aid of well structured

questionnaire.

Secondary research: Data was conducted from websites and catalogues to understand the

product of the different players. The data collected from the websites and books was good

enough to be included in the study analyzed. The secondary

source didn’t provide any personal views of the customers on the existing sales strategy but

were a great help in completing the report and getting the details about the company’s

products

2. Sampling unit and sample size

The sampling unit for the study is 104, which includes the customer preference for coke and

pepsi. The sampling size includes male and female users from different occupation, age. The

sampling size was restricted to 104 because of the time constrains. Here, convenient

sampling technique has been adopted for collecting the primary data.

3. Statistical tools

For analyzing the data, Google spreadsheet, statistical tables, pie charts, bar charts and

percentages are used.

DATA COLLECTION

&

ANALYSIS

TABLE 1

Q. Gender of the respondentsMale 55 53%

Female 49 47%

Total 104 100%

MALE53%

FEMALE47%

GENDER

MALE

FEMALE

ANALYSIS & INTERPRETATION:

From the table, and pie chart depicted above, the distribution of the consumers is evident. Of the

104 respondents who answered the questionnaire, 53% were male and 47% were female. It is

evident from the responses and the subsequent tabulation that the number of male respondents

was higher than that of the male respondents in the population under study. Male are the major

buyers.

By analyzing the responses to this question, I as a researcher, as well as companies, can identify

the distribution in the number of men and women who and appropriate decisions can be made

keeping these numbers in mind.

The highest number of respondents were male, as is depicted by the graph and chart presented

above. The number of female respondents was less compared to the male respondents

TABLE 2

Q. Age of the consumer15-20 36 35%

21-35 60 58%

36-45 04 4%

46-55 03 3%

55 & above 01 1%

Total 104 100%

35%

57%

4% 3% 1%AGE GROUP

15-2021-3536-4546-5555 & above

ANALYSIS & INTERPRETATION

From the table, and pie chart depicted above, the distribution of the population under study is

evident. Of the 104 respondents who answered the questionnaire, 57% indicated that their ages

fell in the category 21-35 years, 35% indicated 15-20 years, 04% indicated 36-45 year, 3%

indicated 46-55 and 1% indicated 55 above.


the demographics of the population that are being mentioned in the study. The highest number of

respondents falls in the age group 21-35. It can be deduced that most of the consumers who

drinks any carbonated beverages regularly are the youth. They make up almost more than half of

the population who prefer to buy any of the cold drinks.

TABLE 3

Q. Occupation of the consumersStudent 58 56%

Business 5 05%

Service 15 14%

Professional 22 21%

Any other 04 04%

Total 104 100%

Student56%

Business5%

Service14%

Pro-fes-

sional21%

Any other4%

OCCUPATION

StudentBusinessServiceProfessionalAny other

ANALYSIS & INTERPRETATION


evident. Of the 104 respondents who answered the questionnaire, student 56%, business 05%,

service 14%, professional 21%, any other comprises 4%. The major respondents are students.


the demographics of the population that are being mentioned in the study. The highest number of

respondents falls in the student’s category. The appropriate decision can be taken by keeping

these things in mind.

TABLE 4

Q. Which brand will you prefer of carbonated beverages?

Pepsi 45 44%

Coke 51 50%

Other 06 6%

Total 102 100%

Pepsi 44%

Coke50%

Other6%

BRAND

Pepsi Coke

Other



evident. Of the 102 respondents who answered the questionnaire, Coke 50% and Pepsi 44%.

By analyzing the responses to this question, I, as a researcher, as well as companies, can identify

the demographics of the population that are being mentioned in the study. From the above

analysis it can be seen that the major respondents prefer coke.

TABLE 5

Q. How often you take carbonated beverages?

Once a day 16 16%

Once a week 56 55%

Fortnightly 10 10%

Monthly 19 19%

Total 101 100%

Once a day16%

Once a week55%

Fortnightly10%

Monthly19%

Once a day Once a week Fortnightly Monthly



evident. Of the 101 respondents who answered the questionnaire, 16% mentioned that they take

carbonated beverages once a day, 55% prefer to take once a week, 10% preferred that they take

fortnightly and 19% were the monthly.

By analyzing the responses to the question it is seen that major respondents preferred to take

carbonated beverages once in a week. While conducting the survey it was observed that college

going students mentioned that they prefer to take carbonated beverages whenever they had lunch

especially in summer.

TABLE 6

Q. Which drinks people prefer the most

Pepsi 37 39%

Coke 51 53%

Any other 8 8%

Total 96 100%

Pepsi 39%

Coke53%

Any other8%

Prefered Carbonated Drinks

Pepsi CokeAny other



evident. Of the 96 respondents who answered the questionnaire, 39% respondents prefer Pepsi,

53% prefer Coke and 8% preferred others as the most preferred carbonated beverages.



analysis it can be seen that the major respondents mentioned Coke as their most preferred drink.

Respondents said that they prefer Coke as it refreshes their mind and its flavor is better than any

other carbonated beverages.

TABLE 7

Q. People who have seen the advertisements of any carbonated beverages:

Yes 100 99%

No 1 1%

Total 101 100%

Yes 99%

No1%

Yes No



evident. Of the 101 respondents who answered the questionnaire, there were 99% respondents

who mentioned that they have seen the advertisement of any carbonated beverages and 01%

were those who haven’t seen any advertisement.

By analyzing the responses to this question, I, as a researcher, as well as companies, can identify


analysis it can be seen that the major respondents said that they have seen the advertisements

which shows that people are aware of the promotional campaigns operated by the companies

through advertisements.

TABLE 8

Q. Advertisements of which carbonated beverageswhich affect the choice of

drink of people

Strongly Agree 18 20%

Agree 38 43%

Strongly disagree 06 07%

Disagree 13 15%

Neither 13 15%

Total 88 100%

Strongly Agree20%

Agree43%

Strongly disagree7%

Disagree15%

Neither15%

Advertisement Affects the Choice of Drink

Strongly AgreeAgreeStrongly disagreeDisagreeNeither



evident. Of the 88 respondents who answered the questionnaire, 20% respond strongly agree that

the advertisement affects the choice of drink, 43% respond mention to Agree, 07% preferred that

they strongly disagree, 15% preferred disagree and Neither advertisement affects their choice of

drink.

By analyzing the responses to the question it is seen that major respondents agree that the

advertisement affects the choice of drink.

TABLE 9

Q. Factors that influence the purchase decision. Rate the factors (5- being

most influential)

Quality 1 2 3 4 5 Total

Price 2% 7% 24% 31% 36% 100%

Design of the Bottle 5% 8% 26% 39% 22% 100%

Advertisement 2% 4% 30% 33% 31% 100%

Trendy 3% 6% 33% 30% 28% 100%

Slogan 4% 6% 37% 23% 30% 100%

Brand name 1% 4% 8% 37% 50% 100%

Reputation 2% 4% 16% 35% 43% 100%

Circle of friend 3% 11% 24% 35% 27% 100%

Life style 3% 5% 18% 42% 32% 100%

Boring trendy 11% 4% 33% 40% 12% 100%

Price

Design

of the B

ottle

Advertisem

ent

Trendy

Sloga

n

Brand nam

e

Reputati

on

Circle o

f frien

d

Life st

yle

Boring t

rendy

0102030405060

Factors that Influence the Purchase Decision


From the table, and bar chart depicted above, the distribution of the population under study is

evident. Of the 100% respondents who answered the questionnaire, the major rating was given to

the brand name factor i.e 50% and the minimum was given to boring trendy factor i.e 12%.

Others being same that is shown in the pictorial graph.

TABLE 10

Q. Promotional offers that attracts people the most?

Free gifts 32 32%

Price offer 63 63%

Any other 5 05%

Total 100 100%

Free gifts32%

Price offer63%

Any other5%

Promotional offersFree gifts Price offer Any other



evident. Of the 100 respondents who answered the questionnaire, 32% respondents mentioned

that free gifts influence their purchase decision while 63% respondents mentioned Price offer to

be the most influencing factor and 05% comprises of the others. The graph shows respondents

were majorly influenced by the price offer.

By analyzing the responses of the people surveyed it was observed that there were many other

factors that influence the purchase decisions of the consumers. Some of the respondents

mentioned that the Taste Flavors’ and some mentioned celebrities’ promotion influences their

purchase decision the most. By this it can be said that companies need to be more effective in

adding flavours to their products and also should be effective in celebrities’ promotion.

TABLE 11

Q. Mode of advertisement that influence the purchase decision?(very much=5,

much=4, neither=3, little=2, very little=1)

1 2 3 4 5 Total

T.V 3 5 15 24 53 100

Hoardings 2 13 30 33 22 100

Newspaper 4 17 32 20 27 100

Magazines 6 14 30 25 25 100

Brochures 11 15 28 21 25 100

Internet 7 9 20 27 37 100

T.V Hoardings Newspaper Magazines Brochures Internet0

10

20

30

40

50

60


From the table, and bar chart depicted above, the distribution of the population under study is

evident. Of the 100 respondents who answered the questionnaire, 28% mentioned TV as a very

much influencing mode of advertisement, 20% mentioned internet, 14% mentioned newspapers

and 13% mentioned magazines andbrochures as influencing mode of advertisement while 12%

mentioned hoardings as an effective mode of advertisement that influence their purchase

decision.

TABLE 12

Q. If the preferred brand is not available for repeat purchases then what will

you do?

Postpone your purchase 38 38%

Switch over to other brand 62 62%

Total 100 100%

Postpone your purchase

38%

Switch over to other brand62%

Preferred Brand not available for repeat purchases

Postpone your purchaseSwitch over to other brand



evident. Of the 100 respondents who answered the questionnaire, 38% said that they will

postpone their purchase and 62% said that they switch over to other brand if the preferred brand

is not available for repeat purchases.

It is being observed that little percent of the people are loyal to their brand and most percent of

respondents said that they will switch over to other brand.

TABLE 13

Q. If another brand of same product appears in the market; will you prefer to

stop buying this brand and buy the new brand?

No 19 19%

I may consider 57 57%

Yes 12 12%

Can’t say 12 12%

Total 100 100%

No19%

I may consider

57%

Yes12%

Can’t say12%

No I may consider Yes Can’t say



evident. Of the 100 respondents who answered the questionnaire, 57% mentioned that they may

consider, 19% said no, 12% said yes and 12% said can’t say when asked about their preference

to stop buying their brand if a similar product of another brand enters in the market.

TABLE 14

Q. Company which is more effective in advertising

PEPSI 44 44%

COKE 56 56%

TOTAL 100 100%

pepsi 44%

coke56%

pepsi coke



evident. Of the 100 respondents who answered the questionnaire, 44% mentioned coke as most

effective in advertising and 44% mentioned pepsi.

Being observed in the survey, people said that coke is delivering most effective advertising while

they also mentioned that pepsi needs to improve their advertising to compete with Coke.

FINDINGS

&

CONCLUSION

FINDINGS

In all about 104 consumers were interviewed. The findings that one can draw from these answers

provided by the consumers showed that marketing activities do form a major part of the decision.

One thing that was common amongst all the consumers who were once a day or once a

week.

The number one factors the influences a customer while buying a carbonated beverages

was taste. This was true for all the consumers who were interviewed. The rest of the

conclusions as deducted from the questionnaires are as follows:

The younger generation preferred carbonated beverages to the older generation. Children

preferred Coca-Cola Fanta, Mirinda orange. Young adults liked Pepsi. The older

generation preferred Coca-Cola, Limca & Mirinda Lemon.

a. Children up to 15 years of age liked to have carbonated beverages up to 2-3 times a day.

b. Young adults liked to have carbonated beverages up to 1-2 times a day.

c. Adults liked to have carbonated beverages about once or twice a week.

The reason given for choice of favorite’s carbonated beverages was taste and easy

availability. Only if the consumer liked the taste of drink, he would have it again.

95% of the consumers felt that marketing strategies of the company did affect the sales of

their carbonated beverages. Marketing strategies made the consumer try a drink for the

first time. The second time round it was the consumers choice himself and not strategy

could affect that.

Youngsters were more acceptable to change. They tried different drinks, carbonated

drinks and non- carbonated drinks. Adults stick to one and they prefer drinks that do not

affect their health, like Limca.

Major number of people found television advertising to be the most effective. Young and

the old liked to watch the advertisements on television.

Sponsoring events, outdoor advertising and sales promotion schemes were second choice

of the consumers. Under television advertising, Pepsi came in as the number 1 favorite of

the people the advertisement of RANBIR KAPOOR- CHANGE THE GAME was the

favorite of the consumers. The new advertisement of Mirinda of ASIN is also lifted by

the people. The advertisement that came in the mind of the children below 15 was “Taste

ka jaadu chchae- animated advertisement” of Fanta. These, advertisement remained most

in the minds of the people.

Most of the consumers felt that Pepsi was the market leader in the carbonated beverages

industry, in Delhi well as in India.

Women and children prefer cans as compared to men.

These are the major conclusion that can be drawn about a consumers’ behavior. Companies

must take the initiative of finding out the habits of the consumers and then changing them, in

their favor.

CONCLUSION

During the course of the project I realized that the customer willingly answered the closed end

questions. From the analysis of the data collected and from the experiences I have reached the

following conclusions:

COKE is most popular amongst its users mainly because of its TASTE, BRAND NAME,

INNOVATIVENESS Thus it should focus on good taste so that it can capture the major part of

the market.

Wecome to the conclusion that visibility affects the sales of project in a very special way and in

terms of the advertisements lays is lacking behind, mostly consumers remember the

advertisement because of the frequency of add and brand ambassadors, creativity.

After acquiring a new customer, there is lot of importance of its retention also. This can be done

only by providing extra flavors and good taste

In today’s scenario, customer is the king because he has got various choices around him. If you

are not capable of providing him the desired result he will definitely switch over to the other

provider. Therefore to survive in this cutthroat competition, you need to be the best. Customer is

no more loyal in today’s scenario, so you need to be always on your toes.

These are the major conclusion that can be drawn about a consumers’ behavior. Companies must

take the initiative of finding out the habits of the consumers and then changing them, in their

favor.

SUGGESTIONS

SUGGESTIONS

On the basis of above study following suggestions can be given:

Perform a detail demand survey at regular interval to know about the unique needs and

requirements of the customer..The company should be always in a position to receive

continuous feedback and suggestions from its customers/ consumers.

The company should focus to bring some more flavours and variety of schemes rather

then bring second and repeat same old one.

The company must be aware of and keep at least the latest knowledge of its primary

competitors in market and try to make perfect anticipated efforts to meet the same.

The company should also use time to time some more and new attractive system of word

of mouth advertisement to keep alive the general awareness in the whole market as a

whole.

.

The visibility of any product plays an important role in making the customer, aware about

it and is vital for the growth and development of any product.

For their advertisement they can also introduce a brand ambassador, because most of the

consumers remember advertisement because of their brand ambassador.

We feel that there is cutthroat competition between COKE and PEPSI so to be on top of mind of

the customers they need to do something outstanding every time.

LIMITATIONS OF THE STUDY

Some of the respondents refused to fill the questionnaires.

The responses may vary as some people did not want to come up with real answers.

The people were busy in their own work so they might not have given actual responses..

Limitation of time.

The survey is conducted only in few areas of North-West Delhi hence the results may

vary in other parts of the cities.

Small sample size.

And like any other research the limitation of personal bias of respondents limits the

scope of the study.

The findings are based on the survey conducted in the month of FEBRUARY and MARCH; the

results may vary in other months.

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXT BOOKS:

Kotler Philip, “Marketing Management”, Pearson Education. Twelth edition, page no.174-

176

Beri G.C, “Marketing Research”, Third Edition. Tata Mc Graw Hills, pg. no.

Schiffman Leon G. & Kaunk Leslie Lazar, “Consumer Behavior” Pearson Education, Eighth

Edition. Pg. no. 125-129

Journals:

Livingstone (2006), Television of Food and Drink products to Children, retrieved in January

2008, pp. 4-9

Prithvi, R. (1997), Perception and Behavior of Consumers towards Carbonated beverages. Indian

Journal of Marketing. 28: 1-4

Mahajan, R.Gupta, B and Khanna, (2004). Brand preference of Carbonated beverages among

Urbanities. 35(1): 19-22

WEBSITES:

-http://www.beveragedaily.com/Regulation-Safety/Coke-and-Pepsi-settle-trademark-lawsuit?

utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

-http://www.beveragedaily.com/Sectors/Soft-Drinks-Water/Reformulation-of-carbonated-drinks-

could-slash-more-than-6-000-calories-per-year

-http://www.beveragedaily.com/Markets/Colour-and-flavour-rule-consumer-preferences-Study

http://www.pepsico.com

http://www.coke.com

www.pepsiproducts.in

www.cocacolaprodcts.in

http://www.cocacolaprodcts.in/

http://www.pepsiproducts.in/

http://www.coke.com/

http://www.pepsico.com/

http://www.beveragedaily.com/Markets/Colour-and-flavour-rule-consumer-preferences-Study

http://www.beveragedaily.com/Sectors/Soft-Drinks-Water/Reformulation-of-carbonated-drinks-could-slash-more-than-6-000-calories-per-year

http://www.beveragedaily.com/Sectors/Soft-Drinks-Water/Reformulation-of-carbonated-drinks-could-slash-more-than-6-000-calories-per-year

http://www.beveragedaily.com/Regulation-Safety/Coke-and-Pepsi-settle-trademark-lawsuit?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

http://www.beveragedaily.com/Regulation-Safety/Coke-and-Pepsi-settle-trademark-lawsuit?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

ANNEXURES

ANNEXURES

Topic: A STUDY OF CONSUMER PREFERENCES BETWEEN COKE & PEPSI IN NORTH -

WESTDELHI REGION

QUESTIONNAIRE

NAME:________________________________________________

GENDER: Male Female

OCCUPATION: Businessmen Professional Service Student

Any other

AGE: 15-20 36-45 55 & above

21-35 46-55

2) Which brand will you prefer of carbonated beverages? PEPSI COKE OTHERS

3) How often you take carbonated beverages?

ONCE A DAY ONCE A WEEK FORTNIGHTLY MONTHLY

4) Which drink you prefer the most? (Rank n order of preference with 1 being the most

preferred)

COKE PEPSI ANY OTHER, please specify ____________________

5) Have you seen the advertisement of carbonated beverages?

YES NO

6) TheAdvertisements of carbonated beverages affects your choice of drink?

STRONGLYAGREE AGREE DISAGREE

STRONGLY DISAGREE NEITHER

7) Rate the following attributes in terms of their degree of influence on your purchase decision

(5 being the most influential and 1 being least influential)QUALITY 1 2 3 4 5

Price

Design of the bottle

Advertisement

Trendy

Slogan

Brand name

Reputation

Circle of friend

Lifestyle

Boring trendy

8) State the advertisement on the basis of which you have made your choice in the question no.

(7)

_________________________________________________________________

9) Which brand do you prefer most?

COKE CO’ PEPSI CO’ OTHER _______________

10) Which promotional offers attract you the most?

FREE GIFTS PRICE OFFERS ANY OTHER, specify_________

11) Which mode of advertisement influences your purchase? (Rank according to your opinion;

very much=5, much=4, neither=3, little=2, very little=1)

1 2 3 4 5

T.V

HOARDINGS

NEWSPAPER

MAGAZINES

BROCHURES

INTERNET

12) If your preferred brand is not available for repeat purchases then what will you do?

POSTPONE YOUR PURCHASE SWITCH OVER TO OTHER BRAND

13) If another brand of same product appears in the market, will you prefer to stop buying this

brand and buy the new brand?

NO I MAY CONSIDER YES CAN’T SAY

14)Which brand most effective in advertisement?

COKE CO’ PEPSI CO’

15) Which brand has creative and appealing advertisement?


16) Which brand having the innovation and exciting offers?


anubhav project

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