antitrust policy and regulation chapter 18 mcgraw-hill/irwin copyright © 2009 by the mcgraw-hill...
TRANSCRIPT
Antitrust Policy and Regulation
Chapter 18
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter Objectives
• Antitrust laws in the United States
• Interpretation and application of antitrust laws
• Natural monopolies• Social regulation
18-2
Antitrust Laws
• The purpose:–Prevent monopoly
–Promote competition
–Achieve allocative efficiency
• Historical background–Regulatory agencies
–Antitrust laws
18-3
Antitrust Laws
• Sherman Act 1890• Clayton Act 1914
– Outlaw price discrimination– Prohibit tying contracts– No interlocking directorates
• Federal Trade Commission Act 1914• Wheeler-Lea Act 1938• Celler-Kefauver Act 1950
18-4
Antitrust Policy
• Issues of interpretation• Monopoly behavior or structure
–1920 U.S. Steel Case–1945 Alcoa Case
18-5
Effectiveness of Antitrust Laws
• Monopoly–Microsoft Case
• Mergers–Horizontal merger
–Vertical merger
–Conglomerate merger
18-6
Natural Monopoly
• Economies of scale• Public utilities
–Electricity, water, gas, phone• Solutions for better outcomes
–Public ownership–Public regulation–Public interest theory of regulation
18-7
Industrial Regulation
• Regulators establish rates to give natural monopoly “fair return”
• No incentive to reduce cost
• X-inefficiency
• Perpetuate monopoly–Conditions of natural monopoly can
end
18-8
Social Regulation
• Applies “across the board” to all industries
• Food and Drug Administration 1906• Equal Employment Opportunity
Commission 1964• Occupational Safety and Health
Administration 1971• Environmental Protection Agency 1972• Consumer Product Safety Commission
197218-9
Social Regulation
• Optimal level of social regulation• In support of social regulation• Criticisms of social regulation• Two reminders
–There is no free lunch–Less government is not always
better than more
18-10
United States vs. Microsoft
• Charged May 1998 under the Sherman Act
• Accused of having a “Windows” monopoly
• District court findings:– Used anticompetitive means
• District court remedy• Appeals court ruling• Final settlement
18-11
Key Terms• antitrust policy
• industrial regulation
• social regulation
• Sherman Act
• Clayton Act
• tying contracts
• interlocking directorates
• Federal Trade Commission Act
• cease-and-desist order
• Wheeler-Lea Act
• Celler-Kefauver Act
• Standard Oil case
• U.S. Steel case
• rule of reason
• Alcoa case
• DuPont cellophane case
• Microsoft case
• horizontal merger
• vertical merger
• conglomerate merger
• per se violations
• natural monopoly
• public interest theory of regulation
• legal cartel theory of regulation 18-12