Presented By

Tony

Binus University – Management & Industrial Engineering

Anti – Discrimination Campaign

SAY NO TO DISCRIMINATION

PROJECT BACKGROUND

INDONESIA IS THE 5TH REFUSE NEIGHBORS WITH THE DIFFERENT RACES

15 – 80 % PEOPLE INDONESIA FEEL NOT

COMFORTABLE LIVE WITH DIFFERENT IDENTITY

1998 – 2012. 2,398 CASES OF VIOLENCE AND

DISCRIMINATION THAT OCCURRED IN INDONESIA.

DISCRIMINATION RELIGOUS

IMPACT

MALUKU CONFLICT, 8.000 – 9.000 PEOPLE DEAD

29.000 HOUSES, 45 MOSQUES, 47 CHURCHES, 710 SHOPS, 38GOVERNMENT BUILDINGS AND 4 BANKS WERE DISTROYED

DISCRIMINATION ETHNIC

DAYAK AND MADURA CONFLICT, 469 PEOPLE

DEAD, 108.000 PEOPLE EVACUATE

JAKARTA CONFLICT, 1.217 PEOPLE DEAD, 85 PEOPLE

RAPED, 70.000 PEOPLE EVACUATE, LOSS IDR 2,5 TRILLION

Source: hiburan.metronews.com /read/2013/05/17/154496/Survei-Indonesia-Termasuk-Negara-Paling-Rasis-di-Dunia

Source: Research from Yayasan Denny JA and LSI Community, October 2012

Source: http://internasional.kompas.com/read/2012/12/23/15154962/Lima.Kasus.Diskriminasi.Terburuk.Pascareformasi

Source: http://internasional.kompas.com/read/2012/12/23/15154962/Lima.Kasus.Diskriminasi.Terburuk.Pascareformasi

TYPE OF NEIGHBORSLOW EDUCATION

(BELOW SENIOR HIGH SCHOOL)

HIGH EDUCATION (UNIVERSITY)

Different Religious 67.80% 32.20%

Syiah 61.20% 38.80%

Ahmadiyah 63.10% 36.90%

Homo seks 65.10% 34.90%

TYPE OF NEIGHBORS 0 - 2 MILLION > 2 MILLION

Different Religious 63.40% 36.60%

Syiah 57.80% 42.20%

Ahmadiyah 61.20% 38.80%

Homo seks 59.10% 40.90%

60%20%

15%

5%

Data Violence in Indonesia

Religious Etnis Gender violence sexual orientation

PROJECT BACKGROUND

Source: http://internasional.kompas.com/read/2012/12/23/15154962/Lima.Kasus.Diskriminasi.Terburuk.Pascareformasi Source: Research from Yayasan Denny JA and LSI Community, October 2012

Source: Research from Yayasan Denny JA and LSI Community, October 2012

Discrimination is treatment or consideration of, or making a distinction in favor of or against, a person or thing based on the group, class, or category to which that person or thing belongs rather than on individual merit.

Sears, Freedman & Peplau

63.4 % People have salary range 0 – 2

million per month did not Accept live with

different Religious, and Ethnic

Concern for Education especially

JUNIOR HIGH SCHOOL, AND

SENIOR HIGH SCHOOL School

67.8 % People have low

education did not Accept live with

different Religious, and Ethnic

WHY DISCRIMINATION

Personality ParentsEducation & Status

GroupsMedia

Communication

OVERVIEW CAMPAIGN

PROJECT SCOPE

LIMIT FOR JUNIOR HIGH SCHOOL, AND

SENIOR HIGH SCHOOL ABOUT

DISCRIMINATION

LIMIT FOR ASPECT ETHNIC, AND

RELIGIOUS DISCRIMINATION

EXCUTED AT 3 JUNIOR HIGH SCHOOL, AND

SENIOR HIGH SCHOOL IN JAKARTA REGION

ACTIVITIES OBJECTIVES

RUN FOR DIVERSITY

FESTIVAL DIVERSITY

DIVERSITY GOES TO SCHOOL

#SAY NO TO DISCRIMINATION

MINIMIZE NUMBER OF DISCRIMINATION CASE IN SCHOOL

TEACHER, PARENTS BECOME A ROLE MODEL FOR STUDENTS

EDUCATED FOR STUDENTS, PARENTS, TEACHERS ABOUT THE DISCRIMINATION

INCREASE AWARENESS OF STUDENTS ABOUT DIFFERENCES AND DIVERSITY IS A GIFT OF LIFE, DIFFERENCES MAKE US STRONG, AND WE LOVE DIFFERENCES CONCEPT

KEY MESSAGE

DIVERSITY IS A

GIFT OF LIFE

OUR DIFFERENCES MAKE US STRONG

WE LOVE DIFFERENCES

JUNIOR HIGH SCHOOL, AND SENIOR HIGH SCHOOL IS THE HOPE OF THE NATION

TARGET AUDIENCE

STUDENT’S PARENTS

SCHOOL TEACHER AND FACULTY MEMBER

JUNIOR HIGH SCHOOL, SENIOR HIGH SCHOOL STUDENTS

INTERNET USER

DIVERSITY GOES

TO SCHOOL

WHAT

WHAT IS DISCRIMINATIONHOW TO BECOME AN NON DISCRIMINATION PERSONWHAT IS THE WORSE IMPACT OF DISCRIMINATIONHOW DISCRIMINATION TO FAILED YOUR LIFEHOW TO IMPLEMENT ANTI DISCRIMINATION IN YOU DAILY ACTIVITYTELL THEM THE FACT OF DISCRMINATIONGIVE THE NEW PERSPECTIVE ABOUT DIVERSITY

HOW TO FACE THE DISCRIMINATION AT YOUR SCHOOLWHAT IS THE ROLE OF PARENTS TO FIX ANTI DISCRIMINATIONWHAT IS THE ROLE OF TEACHERS TO FIX ANTI DISCRIMINATIONHOW TO CREATE AN HEALTHY ENVIRONMENT WITHOUT DISCRIMINATIONHOW DISCRIMINATION INFLUENE THE FUTURE OF YOUR CHILDRENPARENTS NEED TO BE MORE ATTENTITIVE WITH THEIR CHILDREN

SESSION FOR

STUDENTS

SESSION FOR PARENTS AND

TEACHERS

GIVE THEM THE REAL DRAMA ABOUT VIDEO DISCRIMINATIONTELL THE STORY OF DISCRIMINATION IN INDONESIA

WHY?

MOST PEOPLE IN INDONESIA STILL STUDY AT JUNIOR HIGH SCHOOL AND

SENIOR HIGH SCHOOL

BASED ON ANAYSIS, PEOPLE HAVE LOW EDUCATION DO NOT HOW TO

AVOID DISCRIMINATION AND DO NOT KNOW THE MEANING OF DIVERSITY

IS A GIFT OF LIFE

CHILDREN WILL BE THE NEW GENERATION OF INDONESIATHEY ARE CHANGE AGENT

WE LOVE DIFFERENCES

DIFFERENES MAKE US STRONG

DIVERSITY IS A GIFT OF LIFEKEY POINTS

Partner with:

Speaker: Governor Jakarta, etc.

1

Source: BPS

RUN FOR DIVERSITY

WHY?

IT IS THE TREND FOR CHILDREN

AND YOUTH

RUNNING CAN MAKE US KNOWPEOPLE BETTER

JAKARTA IS OFTEN TRAFFIC

RUNNING IS HEALTHY IDR 70.000

RESULT

RECOGNIZE DIFFERENTS PEOPLS LIVE IN OUR ENVIRONMENT

INCREASING AWARENESS OF SAY NO TO DISCRIMINATION

KNOWING THE MEANING OF DIFFERENCES MAKE US STRONG

UNDERSTAND THAT DISCRIMNATION IS A BAD THING

CONCEPT

RUN TOGETHER WITH PEOPLE FROM DIFFERENT BACKGROUND, RACES, ETHNIC, RELIGIOUS, AND GENDER

IN TECHNICAL MEETING OF RUN FOR DIVERSITY, COMMITTEE WILL GIVE THE EDUCATION ABOUT THE IMPORTANT

OF DIVERSITY

COMMITTEE WILL GIVE THE COLORFUL T-SHIRT FOR PARTICIPANT

TAKING FUNDS FROM PARTICIPANT AND DISTRIBUTE TO THAT CAN NOT

AFFORD IN INDONESIA

PROVIDE PHOTO BOOTH, AND EVERY PHOTO WILL SHARE IN SOCIAL MEDIA

WITH HASHTAG #SAYNOTODISCRIMINATION

TARGET PARTICIPANT

WHAT

STUDENTSJUNIOR HIGH SCHOOL, SENIOR HIGH SCHOOL

PARENTS STUDENT

TEACHER AND FACULTY MEMBER

INTERNET USER

2

INVITE YOUTH INDONESIA BECOME VOLUNTEER

3

F

E

S

T

I

V

A

L

D I V E R S I T Y

WHY? WHAT

INVITE MANY CULTURES IN

INDONESIA TO OPEN BAZAAR AT FESTIVAL DIVERSITYNoken from Papua, Angklung, Batik, etc

FESTIVAL HELD AT GELORA BUNG KARNO, SO PARTICIPANT RUNNER CAN

VISIT

EVERY STAND WILL GIVE PARTICIPANT

ONE STICKER, THE STICKER WILL GIVE YOU THE BENEFITDVD about Discrimination

PHOTO WITH STAND AND UPLOAD IN

SOCIAL MEDIA WITH HASHTAG #SAYNOTODISRIMINATION

TO GIVE PEOPLE TO RECOGNIZE CULTURE INDONESIA

TO GIVE PEOPLE TO KNOW DIVERSITY

TO SHOW THAT THE POWER OF DIVERSITY

RESULT

RECOGNIZE CULTURE OF EVERY ETHNIC

INCREASING AWARENESS OF DIVERSITY

ADDED KNOWLEDGE ABOUT CULTURE

#SAY NO TO

DISCRIMINATION

4

Real Story

Discrimination Experience in the past

Emotional Appeal Knowledge

Share the story in Media:

What you expected in the future?How you survived Discrimination?

www.facebook.com/Saynotodiscrimination

With HASTAG

#SAYNoToDISCRIMINATION

www.twitter.com/saynotodiscrimination Committee@saynotodiscrimination.com www.saynotodiscrimiination.com

Project Manager

Vice Project Manager Operational

Vice Project Manager Marketing

Vice Project Manager Technology

Logistic

Event

Design & Documentation

Public Relation &Publication

Website

STRUCTURE

ORGANIZATION

Sponsorship

Volunteer

BUDGET: IDR 437,250,000

BUDGET

NO TRANSACTION INFORMATION DIVITIONPLANNING

QTY SUB TOTAL TOTAL

1 Poster (A4) PR & Publication 100 IDR 5,000 IDR 500,000

2 FLYER (A5) PR & Publication 200 IDR 2,000 IDR 400,000

3 X - Banner PR & Publication 4 IDR 100,000 IDR 400,000

4 Snack Event 10000 IDR 5,000 IDR 50,000,000

5 Aqua Cup (48 pcs) Event 200 IDR 18,000 IDR 3,600,000

6 T-shirt Design & Documentation 10000 IDR 30,000 IDR 300,000,000

7 Website Technology 1 IDR 100,000 IDR 100,000

8 Rent Place Logistic 1 IDR 75,000,000 IDR 75,000,000

9 Snack for Students Event 1200 IDR 5,000 IDR 6,000,000

10 Consumption for Speakers Event 25 IDR 10,000 IDR 250,000

11 Miscellaneous expense Event 1 IDR 1,000,000 IDR 1,000,000

TIMELINE

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER

DIVERSITY GOES TO SCHOOL

RUN FOR DIVERSITY DIVERSITY FESTIVAL

#SAY NO TO DISCRIMINATION CAMPAIGN

EVALUATION3 Junior High School, 3 Senior High School

30 Stand Bazaar about Culture10.000 participant

7.000 participant

CONCLUSION

PROBLEMS

67.8 % PEOPLE HAVE LOW EDUCATION DID NOT ACCEPT LIVE WITH DIFFERENT RELIGIOUS, AND ETHNIC

63.4 % PEOPLE HAVE SALARY RANGE 0 – 2 MILLION PER MONTH DID NOT ACCEPT LIVE WITH DIFFERENT RELIGIOUS, AND ETHNIC

OBJECTIVES

MINIMIZE NUMBER OF DISCRIMINATION CASE IN SCHOOL

TEACHER, PARENTS BECOME A ROLE MODEL FOR STUDENTS

EDUCATED FOR STUDENTS, PARENTS, TEACHERS ABOUT THE DISCRIMINATIONINCREASE AWARENESS OF STUDENTS ABOUT DIFFERENCES AND

DIVERSITY IS A GIFT OF LIFE, DIFFERENCES MAKE US STRONG, AND WE LOVE DIFFERENCES CONCEPT

STRATEGY

DIVERSITY GOES TO CAMPUS RUN FOR DIVERSITY FESTIVAL DIVERSITY #SAY NO TO DISCRIMINATION

No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite .

- NELSON MANDELA -

Education is the most powerful weapon which you can use to change the world

- NELSON MANDELA -

THANK YOU

TONY

Anti – Discrimination Campaign

THE RECRUIT 2015 – 2ND ROUND – MAVERICK INDONESIA