ANTHONY DAVISSOCIAL MEDIA AUDIT

BY AUSTIN CHAN

- Not marketed enough- MVP- Potential- Opportunity: Kobe

GAME PLAN

i n c r e a s e b r a n dd e m a n d

5 0 % i n c r e a s e i ns o c i a l m e d i a p r e s e n c e

c r e at e a ni d e n t i t y

BRAND COMPETITORS

Facebook Likes

*Multiple sports accounts

23,307,976 21,605,105 3,956,998

3,840,000 2,410,000 548,000

242,000 3,011 11,400,000

312,060 328,996 87,310

27,600,000 6,100,000 1,500,000

805 788 1,114

Twitter Followers

Tweets

YouTube Subscriptions

Instagram Followers

Instagram Posts

Social Media Themes

Facebook Likes 22,145,397 2,433,571 4,037,044

24,800,000 910,000 3,050,000

4,856 13,600,000 6,241

14,900,000 1,700,000 5,200,000

10,163 1,662 269

Uninterrupted #4BarFriday Family

Twitter Followers

Tweets

Instagram Followers

Instagram Posts

Antdavis23 940, 000 908, 000 1, 889, 901

- Connect with the audience- #AntOber- Signature Social Theme- Story-telling

SOCIAL MEDIA STRATEGY

- Unravel a story | Snapchat, Twitter

- Other passion

- Social Theme | Believe in yourself | For Real Beauty, Dove

SOCIAL MEDIA TACTICS

- Followers - Engagement tracker | Comments, interaction

- Unpaid media coverage

KPI