anthony d. smith - academics
TRANSCRIPT
The World Results! •Avg score = ~28
•High score = 58
•Low score =
really, really, low
…>10
•Geographic
Regions which
need some
serious attention
ASAP = • Africa,
• Central Asia,
• South East Asia,
• Europe
For Tues. • BBC Global Newswatch
• Regions World, Africa,
Asia, Europe, Latin
America, Middle East
• Banff Mountain Film
Festival: World Tour—
UVM Thurs-Sat
Anthony D. Smith London School of Economics
Sociologist
Interdisciplinary – Global Problems/Issues
are complex, and therefore, require
multi-disciplinary approaches for any
understanding or solutions.
Smith’sFocal points:
Ethnicity,
Culture,
Nationalism
Ideology formation
IDENTITY formation and POWER
Ethnicity
•An ethnic group (or ethnicity) is a group of people whose
members identify with each other, through a shared
heritage, often consisting of a shared language, a shared
culture (often including a shared religion) and/or a shared ideology that
stresses common ancestry, values, and roots
1. Cultural heritage
2. Language
3. Belief-religious/spiritual values
4. Politics
5. Ideological stance
6. Ethnosymbolism
•
European Ethnicity (defined by
shared language)
Conceptual Backdrop to Anthony Smith
Roland Barthes Mythologies •Mythologies is a book by Roland Barthes, published in 1957.
• Barthes examines “the tendency of contemporary social value systems to
fabricate/create modern myths about itself and its people and the
important prioritized cultural values.
• Barthes looks at the process of myth creationand the people or organizations
that are involved.
• He focuses on a second level semiotics where signs/symbols are
elevated to the level of myth through media and cultural repetition and
sociological propaganda
• Structuralism. Every social system has a structured order of signs/symbols which
we use to derive meaning and relationships. Whoever controls “meaning-making”
structures or processes also tends has the POWER in our society.
Structuralism + Semiotics Popular Culture Studies
•Roland Barthe’s Mythologies + Frankfurt School of Theorists
Popular Culture Studies
•CONCEPTUAL BELIEFS:
1. In the 20th & 21st Centuries, SOFT POWER has become equally as important
as traditional HARD POWER (Military, Nation, Resources)
2. The geo-politics of SOFT POWER MUST be more critically analyzed in order
to understand any and ALL parts of globalization.
Popular Culture studies
Focus: The systematic study and critique of …
1.Culture Industries and Patterns of Behavior associated
with Fashion
Celebrity
Fads/Trends
Popular books/fiction
Magazines
Movies
Music
Sports
Video Games
Food
2.Media and Communication systems (both the Technologies
AND Techniques)
3.The SYMBOLS and trends of POPULAR CULTURE
4.AUDIENCES and Identities (Mass and individuals)
5.ENCULTURATION & Socialization Processes
6.The blending & bridging of culture-politics-economics
Smith’s Arguments about Global
Culture!
1. Global culture is an “artificial”
cultural construct largely promoted
by way of:
– Television–Seductive visuals,
music, commentary
– Marketing tools/ploys to sell the
idea of global harmony in order to
sell products or ideologies.
**This global culture artiface has grown
exponentially with digital media—
Mobile Media, Global Advertising,
Social Media--YouTube, FaceBook,
Twitter, etc.
Smith’s Arguments about Global Culture!
2. Global Culture is an illusionary and largely “optimistic ideal which glosses over HUGE differences created by ethnicity, nationalism, race, language, culture, religion, etc. in
order to create a feeling of ONE WORLD HARMONIUS UNITY.