Information MemorandumA N T H O L O G Y P T Y L T D

2 3

ContentsThe Offering 2

Executive Overview 4

Corporate Overview 6

Anthology Brand 8

Corporate Structure 10

Financial Overview 14

Agreement Overviews 16

Method of Sale 18

Disclaimer 19

Neil Scanlan Stephen BurtNational Director Managing Director

Colliers International Hotels Colliers International Hotels

M: 61 437 700 007 M: 61 418 975 113

E: neil.scanlan@colliers.com E: stephen.burt@colliers.com

The OfferingColliers International is retained as exclusive marketing agent to offer for sale

Anthology Pty Ltd – a boutique Resort and Tourism Management Company.

Anthology offers a range of support services to resort and tourism related

owners designed to enhance performance and generate value for iconic

Australian tourism product. Specialising in management, marketing and

distribution of assets in geographically significant locations, the business

would complement an existing operation or a party seeking access to this

area of expertise.

Currently based on Queensland’s Gold Coast, Anthology represents

numerous owners and destinations – Wilpena Pound Resort,

Flinders Ranges, South Australia (including Wilpena Air Services and

Ikara Safari Lodge), Wildman Wilderness Lodge, Northern Territory and

Featherdale Wildlife Park, Sydney, NSW.

Long-term Management Agreements are in place and a structured

Corporate Office including finance, reservations, sales & marketing, and

administration functions is available.

The business and corporate brand of Anthology is offered for sale by way

of Expression of Interest campaign closing Tuesday 21 October, 2014

at 2.00pm (AEST). To obtain further information please contact

Colliers International.

4 5

Executive Overview

Name: Anthology Pty Ltd

Corporate Address: Suite 9

37 Bundall Rd

Bundall QLD 4217

Australia

Industry: Resort and Tourism Management Company

Current Agreements: Wilpena Pound Resort, South Australia

Wildman Wilderness Lodge, Northern Territory

Featherdale Wildlife Park, New South Wales

Corporate Structure: Administration

Finance Department

Reservations

Sales & Marketing

Human Resources

Operations Management

Financials: EBITDA - $ 413 856 (FY 13/14)

Intellectual Property: www.anthologytravel.com.au

VisionA brand which stands for incredible experiences connected

to quality service, and rich local contextual values. Of critical importance, Anthology is about having a passion to do the right thing

by the communities and environments in which the company operates. Protection of local ecologies, culture and heritage are key

pillars in all Anthology businesses.

6 7

Corporate Overview

The company has three core business focus areas;

1. Anthology- the Travellers’ Collection aims to create a compendium

of travel experiences with a focus on nature and culture, specializing

in the management, marketing and distribution of challenging assets

in remote and regional settings. Anthology currently manages and

markets the iconic premium wetlands Safari Lodge - Wildman

Wilderness Lodge - in the Top End of the Northern Territory , Wilpena

Pound Resort in the Flinders Ranges National Park, South Australia

(which also includes Wilpena Air Services and Ikara Safari Camp) and

Featherdale Wildlife Park in Western Sydney, NSW.

Anthology brings these distinctive Australian tourism experiences

under one banner with the common values of conservation,

distinctiveness, and local context.

By assembling a portfolio of individual assets and experiences under

one common management and marketing banner, Anthology is able

to deliver operational efficiencies and global distribution for individual

owners and investors.

2. Anthology’s asset management division represents the interests of

resort and tourism related owners who have appointed internationally

recognised brands to manage their businesses. Anthology also

provides a similar service to owners who choose to owner-operate.

Currently, Anthology is focused on the sale process and the potential

addition of another long term management contract and therefore

currently has no asset management contracts. Historically, Anthology

has provided asset management services for Cradle Mountain Lodge

in Tasmania; Ramada Phillip Island Resort in Victoria; and Soul on

Queensland’s Gold Coast.

3. Anthology’s strategic planning work is at the cutting edge of

industry knowledge and best practice. Projects have included

visioning exercises for World Heritage areas, strategic plans for

state government tourism and National Park agencies and feasibility

studies for tourism acquisitions or developments. In recent times,

Anthology has chosen to focus on core business but this aspect of

the business holds substantial potential for a new owner.

Anthology commenced with the vision to create a new, boutique

experiential tourism and travel brand which best represent the

interests of owners of unique and challenging tourism assets.

Anthology offers a range of support services to resort and tourism related owners designed to enhance performance and generate value.

8 9

Anthology BrandAnthology means a collection – in this case a collection of travel experiences.

More specifically it is a collection of stories, poems or beautiful passages from

authors. This is seen as being highly relevant to the rich and meaningful travellers’

tales which will result from undertaking an experience with Anthology. After all, great

travel marketing and delivery is about storytelling and the experience that gives life to

the stories that travellers are able to bring home to share with friends.

Brand architectureThey believe that the experience or asset is the hero in any Anthology

travel experience. Therefore, the word “Anthology” will not appear in the

name of any portfolio businesses. The Anthology brand serves as an

umbrella for the Collection. It is intentionally neutral in colour, allowing

the individual experiences to be differentiated by colour and font.

When presented together the individual brands are clearly part of the

Collection, however, they stand alone when presented in isolation.

Each experience retains a uniqueness and personality.

The creation of the brand, Anthology, was a very deliberate process.

Knowing what it wanted the brand to stand for and knowing it needed

it to be different to a conventional tourism/travel approach.

EssenceAnthology offers travel experiences that stay with you forever

ValuesMemorable experiences:Anthology offers experiences that require involvement and exploration.

It encourages an adventurous spirit and belief that the diverse and

challenging experiences will lead to meaningful and awe-inspiring

life moments.

DistinctivenessAnthology operates in rare and interesting locations. Using a fresh

approach to tourism, the aim is to showcase the unique aspects of

each place, creating an experience where learning and understanding

becomes part of the journey.

ConservationAware and respectful of the natural and cultural environments within

which it operates. The approach is ethical and cooperative. Working

towards sustainable practices at all levels and locations within the

business.

Quality serviceThe guests can expect a consistent, caring, informative and trustworthy

level of service, constantly thinking about the guests and the unique

environments with strong consideration. Anthology has an unwavering

commitment to adding value in unexpected ways.

Local authenticityThe approach is genuine and sincere. The individuals in Anthology’s

team share a common approach that is down-to-earth and open. They

have a passion for the people and places where they operate.

Competitive AdvantageThe Anthology Brand is seen as the gold standard by National Parks

Agencies and World Heritage Custodians. The managers of sensitive and

endangered areas feel more comfortable about a tourism development

or operation if Anthology is involved in the process.

Being a boutique company, Anthology is able to combine bespoke

experiences with a disciplined and structured approach to tourism. Its

size and diversity enables it to be flexible and customize management

and marketing arrangements to suit owners and investors.

10 11

Corporate Structure

The Corporate Office is located on Queensland’s Gold Coast.

The Corporate Office accommodates:

• Chief Executive Officer

• Finance Department and Payroll

• Strategic Planning

• Operational Support and Oversight

• HR Oversight

• Administration and Reporting

• Capex and Project Planning

• Reservations

The Corporate Office is highly scalable in the event of portfolio growth.

The Management strategy is a decentralized model in order to minimize

corporate overhead impact on each business, and create a structure that

features an authentic local approach at each property, while leveraging

the synergies that can be achieved from the portfolio approach.

Each individual property has a business General Manager (owner’s

expense) who operates the business on a day to day basis, but with

Operational oversight from a Corporate Office who ensures that each

site is operated in accordance with mission critical standards.

FinanceThe Finance Office is responsible for:

• Consolidated accounting and annual reporting

• Accounts Payable and Receivable

• Budgeting and cash flow forecasting

• Audit

• Asset control

• Corporate governance

• Payroll

Sales and MarketingThe Sales and Marketing Office oversees:

• Brand Development

• Creative and Agency Direction

• PR

• On-line and social media

• Tactical Promotions

• Trade and Industry Representation

• Channel Management

ReservationsAnthology operates a centralized model whereby most reservations

functions are corporate office based. Anthology is flexible in relation

to the reservations function and works with both the centralized and

decentralized model, accommodating most Property Management

Systems (PMS) in any management agreements or marketing services

agreements it undertakes.

OperationsThe Anthology business model allows for independent business units,

with overarching corporate controls, policies and procedures, and brand

and marketing alignment. It strives to foster a common organizational

culture of care, responsibility and attention to detail, delivered with local

flavour and expertise.

Regular site involvement by Corporate Office personnel and their ongoing

support ensures connectivity to corporate goals and philosophies.

Anthology is strong operationally, technically and in a marketing sense.

The systems, policies, procedures and leadership existing within

Anthology are robust and sound. More importantly, these attributes are

highly scalable.

Human resourcesHuman resources provided by Anthology include:

• Recruitment & training

• Staff mentoring

• Analysis and Reporting

Marketing ServicesMarketing Services provided by Anthology include:

• Upfront market analysis with recommendation on pricing, positioning

and distribution

• Annual sales & marketing plan including budgets and established

strategy

• Direction of the Creative processes

• Development and maintenance of all online activity

• Extensive promotion incorporating: Print advertising, Online marketing,

Public Relations, Tactical marketing, Industry representation

• Reporting and analysis

• The marketing strategy mixes a content-rich, story-telling approach

to create awareness.

• Business opportunities are optimized and shoulder and off peak

periods exploited.

• Limited edition series (photography, yoga, seasonal walks and

activities, special interest areas)

• Special interest events

• Optimising natural occurrences

• Media visits

• Trade and Industry famils

• Customer relationship marketing

Results are achieved through a clear brand strategy, call to action and

fulfilment process. Utilising:

• Central website linked to individual product sites

• Attractive and innovative range of collateral

• Direct marketing - customer databases

• Tactical and brand advertising

• On-line marketing

• Established trade distribution

• Local sales activity at each location

Asset Management ServicesHotel and Resort asset management requires the Hotel Operator

to finely balance the needs of guests, while maximising revenues,

controlling costs and maintaining the asset, in order to provide

commercial returns to the Owner. The key to extracting the maximum

return from any managed hotel is to ensure that hotel management are

closely supervised and supported to ensure optimum performance.

The appointment of an experienced asset management team assists the

Owner to extract the best possible performance from an Operator by

improving accountability, implementing reporting discipline and ensuring

the Operator acts in a transparent manner.

Anthology can provide a range of asset management services depending

on the requirements, experience and time constraints of the owner.

Operator Accountability

• Communication • Meetings, Minutes & Review

• Review Business Plans • Benchmarking

• Supervision • Optimising Efficiency

• Market Intelligence • Working Capital

Management Selection

• Key personnel appointments

Asset Protection

• Inspections

Asset Enhancement

• Capital Expenditure

12 13

The TeamNicolette WijersGeneral ManagerNicolette oversees the operational management of the business including

Wilpena Pound Resort and Wildman Wilderness Lodge. Nicolette joined

Anthology in mid-2013 after an outstanding career to date in Hotel and

Resort Management. She was recently General Manager at Peppers

Manor House in the Southern Highlands, and previous roles have included

opening General Manager at Qualia (Hamilton Island), General Manager at

the Beach Club at Hamilton Island, Assistant General Manager at the highly

regarded Huka Lodge in New Zealand as well as placements with the Inter

Continental Group in Amsterdam.

Nicolette is based in the Gold Coast Corporate Office however regularly

travels to the assets under management every couple of months.

Jason PurtonDirector of Sales & MarketingJason Purton is Director of Sales and Marketing and joined the

Anthology team in late 2013.

He has an extensive marketing background with the Mantra Group,

Komune Resorts and other small business operators.

Jason is a digital marketing and social media specialist and his

appointment aims to keep the company at the cutting edge of the fast

moving digital marketing environment.

Jill CollinsBarking Owl Communications - Public Relations ConsultantJill Collins has worked in a contracting capacity with members of the

management team for more than a decade at both Anthology and

Voyages. She helped deliver eleven Australian Tourism awards for

Voyages in the decade between 1996 and 2006 and was responsible

for Voyages successful positioning as the leading nature based tourism

operator in the country over that period.

As an outsourced PR consultant, Jill delivers in spades on her retainer

and is responsible for some of the most significant and influential media

stories on portfolio properties.

As a former MD of Edleman PR in both the USA and Australia, Jill’s

contacts are unprecedented and help expose Anthology properties to

the best possible below the line opportunities.

Lynley TrumanFinance ManagerLynley is Finance Manager for Anthology and is a foundation member

of the team. She has been instrumental in establishing all critical finance

systems and reporting tools, as well as implementation of a new central

finance IT platform and the various property management and point of

sale systems.

Prior to joining Anthology, Lynley held Management Accounting roles

for Voyages Hotels and Resorts, including two separate terms at Ayers

Rock Resort; initially as an Assistant Accountant and later on as Financial

Controller. Ayers Rock Resort is one of the largest fully integrated resort

in Australia.

Prior work experience has included three years in Papua New Guinea

as Finance & Admin Manager for the Papua New Guinea Sports

Commission, 4 years as Financial Controller for Sun Coast Gold

Macadamias (Aust) Limited, an export award winning co-operative

company based at Gympie, Queensland.

LynIey holds a Bachelor of Commerce Degree and is a qualified CPA.

Corporate Structure

14 15

Financial Overview

FY 13/14 Actuals FY 14/15 Budget

Income $1,192,272 $1,162,705

Less Expenses

Salaries & Wages $556,467 $596,571

Other Expenses $221,949 $133,384

$788,416 $729,955

EBITDA $413,856 $432,750

Full financials are available via data room access.

16 17

Agreement Overviews

Property Featherdale Wildlife Park

Address 217 Kildare Rd, Doonside NSW 2767

Owner Featherdale Management Pty Ltd (ACN 163 915 008) Elenaor Investors Group

Commencement Date 20 June, 2014

Initial Term 5 years

Expiry Date 25/06/18

Option 1 x 5 years

Base Fee $148,176 pa (as at 01/07/14) CPI increase pa

Incentive Fee 5% of GOP up to $2,000,000 7% of GOP above $2,000,001

Accounting Fee $ 82 320 pa (as at 01/07/14) CPI increase pa

Marketing Fee $ 51 450 (as at 01/07/14)

Reservation Fee n/a

Termination on Sale 6 months’ notice

Termination without Cause $600,000 break fee, or 3 times fee from previous year whichever is greater.

Property Wilpena Pound Resort, Wilpena Air Services, Ikara Safari Lodge

Address Flinders Range National Park, South Australia

OwnerIkara Wilpena Enterprises Pty Ltd (ACN 75 155 337 474)

Indigenous Business Australia (majority shareholder)

Commencement Date 5 June 2012

Initial Term 10 years

Expiry Date 04/06/22

Option 1 x 5 years

Base Fee

$ 131 712 pa (as at 01/07/14)

2 % of total revenue

Minimum base fee $125,000

Minimum base fee increases by CPI or 5% (lesser of)

Incentive Fee 8% of EBITDA

Accounting Fee $82,152 pa (as at 01/07/14)

Marketing Fee $59,682 (as at 01/07/14)

Reservation Fee $62,400 (as at 01/07/14)

Termination without Cause No provision

Property Wildman Wilderness Lodge

Address Point Stuart Rd, Arnhem NT 0801

OwnerWildman Wilderness Lodge Pty Ltd (ACN 65 072 129 358)

Indigenous Business Australia

Commencement Date 18 May 2012

Initial Term 15 years

Expiry Date 30/06/26

Option 2 x 5 years

Base Fee

$133,263 pa (as at 01/07/14)

2% of total revenue – minimum base fee $125,000 pa

Minimum base fee CPI increase pa

Incentive Fee7% of EBITDA up to $1,000,000

8% of GOP above $1,000,001

Accounting Fee$78,237 pa (as at 01/07/14)

CPI increase pa

Marketing Fee $37,044 (as at 01/07/14)

Reservation Fee $52,952 pa ( as at 01/07/14)

Termination without Cause No provision

18 19

Anthology Pty Ltd will be offered for sale by an Expression of Interest (EOI).

Method of Sale

Invitation to BidInterested parties are requested to submit an EOI which will contain an offer to purchase the business.

The EOI should be submitted to Colliers International, the exclusive selling agent by Tuesday 21 October,

2014 at 2.00pm (AEST).

Colliers International Hotels

Lvl 20, Central Plaza One

345 Queen Street

Brisbane QLD 4000

Attn: Neil Scanlan (neil.scanlan@colliers.com)

The EOI submitted by interested parties (“bidders”) should include details on the following key terms:

• Proposed purchasing entity

• Nominated offer price

• Nominated deposit amount

• Outline of corporate, shareholder, regulatory, or other approvals required to be obtained by the bidder

• Any significant conditions required to close the proposed acquisition

• A list of additional information that the bidder wishes to obtain to complete an investigation of the business; and

• Proposed settlement date

DisclaimerThe opinions, estimates and information given herein or otherwise in relation hereto are made by Colliers International and affiliated companies in their best judgment, in good faith and as far as possible based on data or sources which are believed to be reliable. The material contained herein is not intended to substitute for obtaining individual advice from Colliers International or another advisor able to provide the services of a qualified professional person. Colliers International, its officers, employees and agents expressly disclaim any liability and responsibility to any person whether a reader of this publication or not in respect of anything and of the consequences of anything done or omitted to be done by any such person in reliance whether wholly or partially upon the whole or any part of the contents of this publication.

COPYRIGHT. Colliers International 2014.

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