answer four (4) of the eight essay questions with a ... web viewfor every 50 words you are from the...
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Running head: ESSAY EXAM ANSWERS – MEDIA 1
Essay Exam Answers – Media
Following the American Psychological Association Style Guide
Name
Professor
ESSAY EXAM ANSWERS – MEDIA 2
Introduction
This exam consists of 8 essay questions in support of the course objectives. Please
answer any four (4) out of the eight (8) questions. Should you answer more than four (4)
questions, only the first four (4) responses will be graded. Each essay question response is worth
25 points for a total of 100 points for the Final Exam. The final exam is worth 20% of your final
grade. Be sure you organize your response covering all the aspects of the question.
Answer four (4) of the eight essay questions with a minimum of 500 words and no more than
550 words. Essay responses shorter than 500 words will receive deductions based on the number
of words below the requirement. The farther from the designated length, the higher the
deduction. For every 50 words you are from the required word count, expect a 10% (or letter
grade) penalty. Direct quotes and references do not count toward the word count total. Please
keep direct quotes to a minimum. Your response should be at least 90% original thought. I
expect to see analysis and synthesis of ideas in your essays -- not just a manipulation of direct
quotes with your words spliced in between.
5. Essay questions – Cite references in APA format. The response is based on you, your analysis,
what you have learned, and how it impacts your professional and educational life.
a. Include a minimum of TWO (2) scholarly references or professional source in support of your
answer for each essay.
b. Examples of professional resources include: Trade Journals, Industry Conference proceedings
or white papers. Do not use unprofessional sources such as Wikipedia, About.com,
Answers.com, Dictionary.com, or anything remotely similar. These sources do not add
credibility to the information you submit. Examples of scholarly sources include: our course
Read & Watch content, journals, and textbooks. If you are unsure about the credibility of the
ESSAY EXAM ANSWERS – MEDIA 3
source you are using, please contact me for guidance.
6. Proofread your work for readability, spelling, and grammar.
7. Double Space
8. Include the proper APA citation of your source in the body of each essay and reference(s) at
the end of each essay. UMUC APA guide:
http://www.umuc.edu/library/libhow/apa_examples.cfm
9. Save your work often during your research and responses.
Essay Questions
ESSAY EXAM ANSWERS – MEDIA 4
1. Discuss how Digital Media has transformed how organizations advertise and market their
products and services. Include a historical (before and after the digital media) and global
perspective (include discussion of the US and at least two additional countries). Include whether
the change has been positive, negative, or both. Support your discussion with reliable sources.
Digital Media and Advertising
Following the American Psychological Association Style Guide
Name
Professor
ESSAY EXAM ANSWERS – MEDIA 5
Introduction
In addition to their attaching commercials to existing viral videos, advertisers are
increasingly producing their own viral videos, with advertisements embedded therein. For
example, Ford Motor Company recently created a marketing campaign wherein owners of the
company's Fiesta brand urged viewers who had purchased the vehicles to document their
experiences via video. These videos were clearly advertisements, thinly veiled as personal
videos. Sites like YouTube, Facebook, Google and others added these entertaining videos,
without a single charge to the company behind them.
The Fiesta marketing campaign raises an interesting point about the convergence of
multimedia advertising with popular internet video websites. Traditional product placement
campaigns involve the purchase of air time on the media in question. However, multimedia
(specifically, web-based) advertising is not as clear-cut. Google, YouTube and others do not
receive any money from such campaigns as the Fiesta effort since they do not require members
to pay in kind. In economically challenging times, such conditions greatly benefit the
corporations but not necessarily the site that broadcasts their advertisements ("Why free-ride,"
2009). In response, many such providers are entering into arrangements with many large
corporations in order to ensure their financial viability.
Cellular Technology
Since its introduction in the late 1980s, cellular technology has undergone an
extraordinarily quick evolution. Devices shrank in size while ranges of coverage increased
rapidly. As the technology grew in capability and popularity, so too did the consumer's need for
its continuing evolution. Soon, cell phones became integrated mobile offices of sorts, combining
telephone, internet, e-mail and schedules. Even videos, music, cameras, global positioning
ESSAY EXAM ANSWERS – MEDIA 6
systems and other systems have become increasingly commonplace in the device whose original
purpose was simply to make mobile calls possible without the use of a telephone booth.
That evolution has intensified with the introduction new mobile technologies. Traditional
cellular technology has been rendered obsolete by digital mobile devices and advanced digital
networks. Again, advertisers are evolving with such technological advances, looking to take
advantage of the growing number smartphone users to market their own products. Application
software (programs that enable the user to access e-mail, obtain traveling directions, search the
web and other activities) has become another arena in which companies are seeking to market
their products and services.
Conclusion
New multimedia vehicles meant that advertisers could market their products in a far more
personalized manner than ever before ("Technology is changing," 2001).
Multimedia has helped advertisers place their products in the public eye in newer and
more cost-effective ways. Through product placements found in video and online computer
games, viral videos and the latest in cellular technologies, marketers are reaching their targeted
consumers on levels that television, print and radio media have never reached.
Because it helps advertisers directly interact with their preferred demographics,
multimedia product placement has also proven to be a cost-effective vehicle. In times of
recession and economic uncertainty such as that which enveloped the global economy in 2008,
this benefit has become even more salient for companies looking to weather the storm and is
illustrative of the long-connected relationship between technology and efficient product
placement.
ESSAY EXAM ANSWERS – MEDIA 7
References
Beyoncé signs up with PepsiCo. (2013). Chain Drug Review, 35(1), 45. Retrieved May 6, 2017
from EBSCO online database Business Source Complete with Full Text:
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=84964540&site=ehost-
live
Cooper, L. (2013). IT'S BUSINESS NOT AS USUAL IN NEW ERA OF CONTENT. Marketing
Week (01419285), 29-32. Retrieved May 6, 2017 from EBSCO online database Business
Source Complete with Full Text: http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=88033277&site=ehost-live
Diehl, M. (2013). Extra Justin: Just What The Fans Ordered. Billboard, 125(12), 4-6. Retrieved
May 6, 2017 from EBSCO online database Business Source Complete with Full Text:
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=86534977&site=ehost-
live
In-game advertising to become billion dollar business. (2009, May 26). Retrieved May 6, 2017
from GameZine.co.uk. http://www.gamezine.co.uk/news/in-game-advertising-become-
billion -dollar-business-$1298511.htm
In-game advertising is a massive market. (2009, May 12). Retrieved May 6, 2017 from
ESSAY EXAM ANSWERS – MEDIA 8
http://www.telegraph.co.uk/scienceandtechnology/technology/
technologynews/5312188/In-game-advertising-is-a-massive-market.html
Internet Movie Database. (2009). 2001: A Space Odyssey. Retrieved May 6, 2017 from
http://www.imdb.com/title/ tt0062622/trivia
Kaplan, D. (2009, May 10). Thomson Reuters launches BlackBerry, iPhone apps; first big step in
$1 billion multimedia investment. Retrieved May 6, 2017 from PaidContent.org.
http://www.paidcontent.org/entry/419-thomson-reuters-launches -blackberry-iphone-
apps-first-big-step-in-1-bil/
Knight, K. (2009, May 27). ScreenDigest: In-game ads to reach $1 billion by 2014. BizReport:
Advertising. Retrieved May 6, 2017 from BizReport.com
http://www.bizreport.com/2009/05/screendigest%5fin-game%5fads%5f
to_reach_1_billion_by_2014.html
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from EBSCO Online Database Business Source Complete.
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live
Milman, O. (2009). The case for iPhone apps. B&T Magazine, 59 (2691), 10. Retrieved May 6,
ESSAY EXAM ANSWERS – MEDIA 9
2017 from EBSCO Online Database Business Source Complete.
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=39781620&site=ehost-
live
Nielsen says video game penetration in US TV households grew 18% during the past two years.
(2007, March 5). [Press release]. Retrieved May 6, 2017 from Nielsen Media Research.
http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5
adff3f65936147a062a0/?vgnextoid=998a30a34c121110VgnVCM100000ac0a260a
RCRD
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from EBSCO online database Business Source Complete with Full
Text:http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=59151029&site=ehost-live
O'Brien, K. (2009). Marketing focused on premium products provides the best value. PR Week,
12 (15), 9. Retrieved May 6, 2017 from EBSCO Online Database Business Source
Complete. http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=37930970&site=ehost-live
Reager, S. (2012). Blast Heard Round the Globe. Speech Technology Magazine, 17(3), 33.
ESSAY EXAM ANSWERS – MEDIA 10
Retrieved May 6, 2017 from EBSCO online database Business Source Complete with
Full Text: http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=75358824&site=ehost-live
Technology is changing the advertising business. (2001, Jan. 31). Retrieved May 6, 2017 from
Knowledge @ Wharton, University of Pennsylvania.
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Teow, P. (1999, November 17). Multimedia. SOA Management. Retrieved May 6, 2017 from
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gci212612,00.html
Ulanoff, L. (2007). Commercials reborn. PC Magazine, 26 (7/8), 56. Retrieved May 6, 2017
from EBSCO Online Database Business Source Complete.
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Why free-ride YouTube is finally winning ad dollars. (2009, April 22). Retrieved May 6, 2017
from Advertising News weblog. http://advertisingnews.wordpress.com/2009/04/22/why-
free-ride-youtube -is-finally-winning-ad-dollars/.5%Fhl5%F
Woolfrey, C. (2009, June 2). Advertising in games: An unwanted invasion. Video & Online
ESSAY EXAM ANSWERS – MEDIA 11
Games. Retrieved May 6, 2017 from Suite101.com.
http://videoonlinegames.suite101.com/article.cfm/advertising%5fin
_games_an_unwanted_invasion
ESSAY EXAM ANSWERS – MEDIA 12
2. How has Digital Media influenced (or changed) the field of education? Include a historical
(before and after the digital media) and global perspective (include discussion of the US and at
least two additional countries). Include whether the change has been positive, negative, or both.
Support your discussion with reliable data. Support your discussion with reliable sources.
Digital Media and Education
Following the American Psychological Association Style Guide
Name
Professor
ESSAY EXAM ANSWERS – MEDIA 13
Introduction
Of course, as society enters the digital age and becomes more dependent on information,
new forms of inequality are arising, too. Just as the transformation of medieval society into the
Gutenberg Galaxy necessitated that people learn to read, those who would not or could not
acquire those skills sooner or later became a social underclass. This will also happen with those
who do not learn to effectively use mass media technologies like the Internet. As a result, they
will likely end up on the losing side of the so-called digital "divide."
Similarly, the digitalization of information and the progress of technology in mass media
have caused older forms of the mass media to enter an age of decline. The traditional newspaper
is losing its audience as ever more readers get their news online. For new outlets, this
development has caused them to lose profits on the one hand and to develop an Internet presence
on the other.
With the latest technological innovations, it has become possible for people in nearly any
location to record images and sound and even writes comments. Information, even news
information, can be created by anyone with access to the right tools and send into the global data
stream where, again, anyone with the right tools can access it. In effect, everyone has the
potential to become an I-reporter, able to create content distributed through mass-media
channels.
This would seem to be a realization of Andy Warhol's famous quip that, "In the future
everyone will be famous for fifteen minutes." At the same time, though, as the mass of content
produced and distributed inflates, the number of actual receivers of each contribution deflates,
raising the question of where the mass is in these media.
ESSAY EXAM ANSWERS – MEDIA 14
Rise of Celebrities
Yet, with the expansion of mass media, the number of celebrities has risen. Today,
celebrities are ranked on A, B, and C lists, and while I-reporters often help "make" these
celebrities in the first place, they also often disregard the most basic rights of privacy. The classic
paparazzo is increasingly being replaced by an army of amateur I-reporters who, instead of
selling their pictures and footage to news organizations, post them directly on the web. The
contents of these photos and videos very often jeopardize the security of personal information,
and, overall, the effect has been the advent of a post-privacy society. In another ethically fraught
issue, these same developments in mass media technology can be used for surveillance purposes.
Conclusion
The socio-critical aspect of these developments lies in the question of who controls the
technology and the channels of information. In an economy that increasingly rests on the flow of
information, access to mass media technology and control over the distribution of content
through media channels have become crucial foci of power. If the powers of access and
regulation rest in the hands of the same entities that produce media technology or content (such
as the owners of major news corporations), then the mass media may prove to be
counterproductive to freedom and democracy. Indeed, political scientist Colin Crouch has
proclaimed that the information age has created a society in a state of post-democracy (2004).
ESSAY EXAM ANSWERS – MEDIA 15
References
Baudrillard, J. (1983). Simulations. Los Angeles, CA: Semiotext(e).
Beck, U. (2006). Power in the global age: A new global political economy. Cambridge: Polity
Press.
Beck, U., Giddens, A., & Lash, S. (1994). Reflexive modernity. Cambridge: Polity Press.
Bolin, G. (2012). The labor of media use. Information, Communication & Society, 15(6), 796–
814. Retrieved May 6, 2017 from EBSCO Online Database SocINDEX with Full Text.
http://search.ebscohost.com/login.aspx?direct=true&db=sih&AN=77657770
Bourdieu, P. (1986). The forms of capital. In J. C. Richardson (Ed.), Handbook of theory and
research in the sociology of education (pp. 241-58). New York: Greenwood.
Crouch, C. (2004). Post-democracy. Oxford: Polity Press.
Eiseinstein, E. (1980). The printing press as an agent of change. Cambridge: Cambridge
University Press.
Esposito, E. (2003). The arts of contingency. Critical Inquiry, 32, 7-25. Retrieved May 6, 2017
ESSAY EXAM ANSWERS – MEDIA 16
from: http://criticalinquiry.uchicago.edu/features/artsstatements/arts.esposit to.htm
Habermas, J. (1991). The structural transformation of the public sphere. Cambridge, MA: The
MIT Press.
McLuhan, M. (1962).The Gutenberg Galaxy: The making of typographic man. Toronto:
University of Toronto Press.
Nguyen, A. (2012). The digital divide versus the 'digital delay': Implications from a forecasting
model of online news adoption and use. International Journal Of Media & Cultural
Politics, 8(2/3), 251–268. Retrieved May 6, 2017 from EBSCO Online Database
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direct=true&db=sih&AN=86371802
Palfrey, J., & Grasser, U. (2008). Born digital: Understanding the first generation of digital
natives. New York: Basic Books
Pick, J. B. & Azari, R. (2008). Global digital divide: Influence of socioeconomic, governmental,
and accessibility factors on information technology. Information Technology for
Development, 14(2), 91-115. Retrieved May 6, 2017 from EBSCO online database,
Academic Search Complete: http://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=31581293&site=ehost-live
ESSAY EXAM ANSWERS – MEDIA 17
Sommer, D. (2013). Media effects, interpersonal communication and beyond: An experimental
approach to study conversations about the media and their role in news
reception. Essachess, 6(1), 269–293. Retrieved May 6, 2017 from EBSCO Online
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direct=true&db=sih&AN=89986586
Stingl, A. (2007). Procedural memory in reflexive modernities: The transformation of the
"opfer"-semantic and the genesis of the "opfer"-/survivor-narrative in the current German
discourse. Paper presented at the 8th Interdisciplinary, International Graduate
Conference, Nuremburg, Germany. Retrieved May 6, 2017 from:
www.gradnet.de/events/webcontributions/stingl.pdf
Sznaider, N. & Levy, D. (2005). Holocaust and memory in the global age. Philadelphia, PA:
Temple University Press.
ESSAY EXAM ANSWERS – MEDIA 18
3. How has Digital Media influenced (or changed) politics (election campaigning, public
opinion, law passing)? Include a historical (before and after the digital media) and global
perspective (include discussion of the US and at least two additional countries). Include whether
the change has been positive, negative, or both. Support your discussion with reliable data.
Digital Media and Politics
Following the American Psychological Association Style Guide
Name
Professor
ESSAY EXAM ANSWERS – MEDIA 19
Introduction
Stephanie Hawkins (2005) cites a 2003 study by C. Ann Hollifield and Joseph F.
Donnermeyer that supports the NTIA understanding of access, but the authors argue that it
actually depends on the specific type of access available to a person, and that the lower-cost,
modem dial-up Internet technology will not close the divide. Hawkins notes that many
researchers have pointed out that lack of ICT infrastructure causes rural citizens to face what is
essentially a digital divide. The NTIA and the US Rural Utilities Service (RUS) released a report
on broadband services that supports this point of view. According to the report, an Internet
infrastructure with a higher data transfer rate must be developed in rural areas, which means
"access merely to telephone services will no longer adequately connect people to the information
economy" (Hawkins, 2005, p. 175). This seems quite likely true if we consider the data transfer
requirements for much of the present "Web 2.0" technology. Most of today's interactive website
technology cannot be effectively delivered through an old 56k modem because the amount of
data is too great for the low transfer rate. Web 2.0 needs support from broadband architecture,
and in the future the need for high-speed broadband connection on the Internet will only
increase. Thus, there is a divide between those with broadband access and those accessing the
Internet through traditional telephone lines. To access the exponentially increasing amount of
content on the Web, "it will be increasingly important in the coming years to have broadband
access capable of carrying large amounts of data" ("The Digital Divide," 2001, 13). The same
NTIA/RUS report also asserted that broadband service in rural areas has an uncertain future
because rural economies cannot pay for the costly construction. The report proposes that
broadband services could be supplied to rural communities via satellite in the future, but
Hawkins points out that, "satellite manufacturers and deploying companies are currently facing
ESSAY EXAM ANSWERS – MEDIA 20
financial difficulties of their own" (Hawkins, 2005, p. 175). In its eighth Broadband Progress
Report, released in 2012, the Federal Communications Commission found that 100 million
American live in areas where broadband is available but they are not subscribers because they
cannot afford a monthly Internet-access subscription. An additional nineteen million Americans
have no option to buy fixed broadband service. A growing number of Americans rely on
smartphones for Internet access, but phones fall short of the ease of use and functionality offered
by a computer with Internet access.
The costly building of broadband infrastructure in rural America is creating a digital
divide that puts rural communities at economic disadvantage at present and for the future. The
lack of rural broadband infrastructure is entirely economic. As Hawkins and other researchers
point out, "Internet service providers (ISPs) and Internet technologies (e.g., digital subscriber
lines [DSLs], cable modems, telephone cables, broadband, and satellites) exist in those areas
where there is a strong demand and providing such services is economically viable" (Rowe,
2003, cited in Hawkins, 2005, p. 174). Market economies function according to a fundamental
principle of economic viability. Hawkins notes that rural North America is on average much
poorer than urban North America, and is also sparsely populated, so it is understandable that a
lower percentage of the population has computers and that a broadband Internet infrastructure is
slow to develop in these places (Hawkins, 2005, p. 174).
ESSAY EXAM ANSWERS – MEDIA 21
References
Bordewich, J. (1999). The digital divide in America's heartland. Corporate Legal Times; 9 (96):
10. Retrieved May 6, 2017 from EBSCO online database, Business Source Premier.
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2447006&site=ehost-
live
Chen, W. (2013). The implication of social capital for the digital divides in America. Information
Society, 29(1), 13–25. Retrieved May 6, 2017 from EBSCO online database SocINDEX
with Full Text. http://search.ebscohost.com/login.aspx?
direct=true&db=sih&AN=84917786
Eon-Ok, B. & Freehling, S. (2007). Using internet communication technologies by low-incomes
high school students in completing educational tasks inside and outside the school
setting. Computers in the Schools; 24(1/2): 33-55. Retrieved May 6, 2017 from EBSCO
online database, Education Research Complete database.
http://search.ebscohost.com/login.aspx?
direct=true&db=ehh&AN=26613788&site=ehost-live
Gorski, P. & Clark, C. (2003). Turning the tide of the digital divide: Multicultural education and
the politics of surfing. Multicultural Perspectives; 5(1): 29-32. Retrieved May 6, 2017
from EBSCO online database, Academic Search Premier.
ESSAY EXAM ANSWERS – MEDIA 22
http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=9069037&site=ehost-
live
Hawkins, S. (2005). Beyond the digital divide: Issues of access and economics. Canadian Journal
of Information & Library Sciences; 29(2): 171-189. Retrieved May 6, 2017 from EBSCO
online database, Academic Search Premier. http://search.ebscohost.com/login.aspx?
direct=true&db=aph&AN=21258854&site=ehost-live
MacDonald, S. J., & Clayton, J. (2013). Back to the future, disability and the digital
divide. Disability and Society, 28(5), 702–718. Retrieved May 6, 2017 from EBSCO
online database SocINDEX with Full Text. http://search.ebscohost.com/login.aspx?
direct=true&db=sih&AN=89072934
Nguyen, A. (2012). The digital divide versus the digital delay: implications from a forecasting
model of online news adoption and use. International Journal of Media and Cultural
Politics, 8(2/3), 251–269. Retrieved May 6, 2017 from EBSCO online database
SocINDEX with Full Text. http://search.ebscohost.com/login.aspx?
direct=true&db=sih&AN=86371802
Taylor, C., Blackman, A., Moffett, A., Dale, S. & McKenna, C. (2000). So close and yet so far.
Time Canada; 156(23): 68-70. Retrieved May 6, 2017 from EBSCO online database,
Business Source Premier database. http://search.ebscohost.com/login.aspx?
direct=true&db=buh&AN=3832507&site=ehost-live
ESSAY EXAM ANSWERS – MEDIA 23
The digital divide. (2001). Caribbean Business; 29(8): 22-26. Retrieved May 6, 2017 from
EBSCO online database, Business Source Premier.
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live
ESSAY EXAM ANSWERS – MEDIA 24
4. How has Digital Media influenced (or changed) the legal field? Discuss legislation that has
evolved from a need to address the proliferation of digital media. Include a discussion of
copyright, fair use, privacy, and any other appropriate topics. Include a historical (before and
after the digital media) and global perspective (include discussion of the US and at least two
additional countries). Include whether the change has been positive, negative, or both. Support
your discussion with reliable data.
Digital Media and the Legal Field
Following the American Psychological Association Style Guide
Name
Professor
ESSAY EXAM ANSWERS – MEDIA 25
Introduction
An RFID device known as the VeriChip personal identification system was developed for
use in humans. The VeriChip tag was designed to be implanted into the human body to store
certain personal and medical information. In 2004, the Food and Drug Administration ("FDA")
approved VeriChip's use in the United States for certain medical applications, such as to confirm
the identity of unconscious patients and to retain information about a person's blood type,
allergies, prescription drug use, and medical conditions. Although the device was later
discontinued, it served as a key example of the possibilities of RFID technology.
While RFID technology offers manufacturers and retailers many benefits for monitoring
the use and consumption of products, privacy advocates have raised concerns about the
proliferation of the devices. These advocates argue that RFID technology enables corporations to
gain a glimpse into the personal world of consumers in ways that are unprecedented. RFID
manufacturers have argued that most items that are tagged with the devices cannot be tracked
once the item travels beyond the scope of the signal receiver, which is often as limited as a few
feet. However, advances in technology suggest that this will not always be the case. As
manufacturers and retailers push for better knowledge of consumers' purchasing habits, as people
travel the globe with the desire for health care providers to have immediate access to their
medical history in case of an emergency, and as individuals continue to push for regulations to
protect their privacy, the issues that are created by the rise in electronic tracking devices will
continue to challenge courts and lawmakers.
ESSAY EXAM ANSWERS – MEDIA 26
Electronic law is the study of the intersection of many important, cutting edge areas,
including technology, privacy, security, information science, research and development, and the
law. Because the electronic environment is constantly changing and advancing, the laws,
statutes, and regulations that govern electronic commerce, communication and information are
also being challenged, revised, and reconsidered to reflect and accommodate innovations and
competing interests. While courts and lawmakers must labor to build the body of law to regulate
the electronic world, important preliminary considerations must also be settled such as
jurisdiction, the scope and elements of cybercrimes, and the extent of criminal liability that arises
from certain electronic activities. In addition, the advancement of electronic communication and
commerce has raised significant questions about how to preserve and protect basic rights such as
privacy and intellectual property protections while ensuring that law enforcement officials and
government agencies are able to access the information they need to investigate criminal
activities and provide security. As courts and legislators struggle to develop appropriate
electronic laws, they must confront factors such as whether to tax Internet or other e-commerce
transactions and the rapid growth of electronic commerce and new technologies that challenge
the existing legal framework. There are technologies and activities that are already challenging
the sufficiency of current electronic law such as electronic tracking devices, financial records
regulations, and the proliferation of unsolicited e-mail messages. The scope of electronic law has
only begun to develop. Electronic law is one of the most dynamic and exciting areas of the legal
system, and is a gauge of the pulse of the nation's response to and incorporation of advancements
in electronic information and commerce.
ESSAY EXAM ANSWERS – MEDIA 27
References
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May 6, 2017, from EBSCO Online Database Business Source Complete.
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Elkind, P., & Burke, D. (2013). Amazon's (not so secret) war on taxes. Fortune, 167 (8), 76.
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live
Fisher, D. (2003). Exemptions to copyright law sought. eWeek, 20(2), 18. Retrieved May 6,
2017, from EBSCO Online Database Business Source Complete.
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live
Greengard, S. (2012). Law and disorder. Communications of the ACM, 55 (1), 23–25. Retrieved
May 6, 2017, from EBSCO Online Database Business Source Complete.
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live
Hughes, S. (2011). Developments in the laws governing electronic payments. Business Lawyer,
ESSAY EXAM ANSWERS – MEDIA 28
67 (1), 259–278. Retrieved May 6, 2017, from EBSCO Online Database Business Source
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