ansie vicente and dawid venter panorama publishers mpasa website case study
DESCRIPTION
Case study MPASA: A case study in custom published websites • Why bother with a custom published website? • Briefing for success - MPASA’s requirements • Choosing technology that keeps it simple • The building process • The testing process • Future developments • 10 Things that will make your custom website fail Ansie Vicente – Editor-in-Chief & Dawid Venter, Head of Digital, Panorama PublicationsTRANSCRIPT
Strategic Website development
New MPASA Website
Presented by Ansie Vicente, Editor-in-chief, [email protected] Venter, Online Editor, [email protected]
Strategic Website development
Original brief
• “Make it better”• Up-to-date website with up-to-date content• Simple, easy navigation• Easy access to downloads• Supplier’s Guide• Members Guide• Newsletter• Trends• Increased international profile• Aesthetic redesign• Maintain site
Who is Panorama?
• 14 magazines, 4 of them custom mags
• 50-odd staff members
• Started 15 years ago
• Privately held, owner-managed
• Deeply entrepreneurial
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Old Website•Outdated
•Clunky
•Difficult to update
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Modules for Phase 1• Member sign in• Articles• Galleries• Polls• Newsletter• Downloads• Events• Online forms• FAQs• Magazine list
• Supplier list• Member list• Ads/banners• DNS
management• Job section• Search• Surveys
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Aesthetic redesign
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Future modules?
• User generated content module +• Competition entry module (PICA entries)
• Paid job adverts and Classifieds• Forum• Social networking/community module• Video
Strategic Website development
Thank You
Questions?