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Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 6,7 2,768,34 2,940,851 3,114,541 2015 2014 2013 & Submit

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Page 1: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa

Annual Review 2015

COMMUNICATIONS

BBB Mobile Site

At bbb.org users can find a BBB Accredited Business

from their cell phone, personal organizer or wireless

handheld device.

BBB iPhone App

A convenient, mobile BBB solution is available for

the iPhone and iPad. BBB Search 1.1 is a free app

download on Apple’s iOS App Store for devices

running iOS 3.1 or higher.

BBB Social Media Channels

Follow us on:

BBB Serving Nebraska, South Dakota, The Kansas

Plains and Southwest Iowa

BBBNE_SD_KS_IA

Better Business Bureau Serving Nebraska, South

Dakota, The Kansas Plains and Southwest Iowa

BBB of NE, SD, KS Plains and SW Iowa

BBBNESDKSIA

Better Business Bureau Serving Nebraska, South

Dakota, The Kansas Plains and Southwest Iowa

BBBInc

Media Exposure In 2015

• About 160 releases, news articles, scam alerts and BBB

tips were distributed to the media in our service area

• Approximate number of media mentions = 2,584

- Print = 612

- Broadcast (Radio and TV) = 850

- Web: 1,122

• Average media mentions per month = 215

• Roughly 100 presentations by BBB staff to groups/

organizations

• Increased presence at local trade shows

-- Nebraska: Omaha, Lincoln, York, Grand Island,

Kearney, North Platte, Columbus and Norfolk = 15

-- Kansas: Wichita, Topeka and El Dorado = 6

-- South-Dakota: Sioux Falls, Rapid City and Yankton = 3

-- Iowa: Council Bluffs = 1

Omaha Metro Area/

Southwest Iowa

11811 P St

Omaha, NE 68137

Lincoln Metro Area/

Greater Nebraska

300 N 44th St Suite 100

Lincoln, NE 68503

South Dakota

300 N Phillips Ave Suite 100

Sioux Falls, SD 57104

Kansas Plains

345 N Riverview St Suite 720

Wichita, KS 67203

Dear BBB Accredited Businesses,

Throughout the past year, your

BBB conducted a record number

of investigations on scams, helped

both businesses and consumers

resolve complaints, represented our

BBB at trade shows throughout

our four state region, issued alerts

and consumer tips, produced three

different printed Accredited Business

Directories, upgraded our online directory, awarded

integrity, protected and educated seniors and promoted

ethical business practices - it all adds up to a great 2015!

As you will see in the statistical part of this report, we

continue to see increases in demand for our services.

We believe this is a clear indicator that BBB’s brand is

more relevant than ever. This trend confirms that the

consuming public prefers doing business with firms

that have been fully vetted by BBB and have made

the commitment to adhere to our code of business

practices through BBB Accreditation.

I am also pleased to let you know that our BBB now

boasts nearly 10,000 Accredited Businesses supporting

our mission of “being the leader in advancing

marketplace trust.” I hope you are as proud as I am

to be associated with one of the largest and most

influential BBBs in North America!

On behalf of our Boards of Directors and staff, I would

personally like to thank you for your continued support

and commitment. I promise you that our exceptional BBB

team will continue to build opportunities designed to

enhance the value of your BBB Accreditation. Best wishes

to you and yours for a happy and prosperous New Year!

Enclosed is a computer calendar, a gift for you, and a

reminder that we are here for you if you need us!

Sincerely,

Jim Hegarty

BBB President/CEO

Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa

Annual

Review 2015

TOP 10

INQUIRED ABOUT INDUSTRIES

1. Roofing Contractors ………………… .................... 113

,569

2. Construction & Remodeling ..........................

.. 97,931

3. Insurance Companies ..........................

.............. 85,507

4. Heating & Air Conditioning ..........................

..56,930

5. Contractors – General .........................

..............56,066

6. Collection Agencies ..........................

....................53,419

7. Plumbing Contractors ..........................

.............. 52,573

8. Home Builders ..........................

..........................

....48,778

9. Concrete Contractors ..........................

...............42,875

10. Auto Repair & Service ..........................

..............39,223

TOP 10

COMPLAINED ABOUT INDUSTRIES

1. Event Planners .........................

..........................

........1,559

2. Credit Cards & Plans ..........................

.......................4

42

3. Collection Agencies ..........................

......................... 2

92

4. Auto Deal – New Cars ..........................

....................256

5. Roofing Contractors ..........................

....................... 2

38

6. Security Control Equipment &

System Monitors .........................

..........................

....... 189

7. Internet Shopping ..........................

..........................

...160

8. Auto Dealers – Used Cars ..........................

.............154

9. Scholarships & Financial Aid ..........................

....... 150

10. Banks ..........................

..........................

..........................

.....138

2015Statistics

INSTANCES OF

SERVICE BREAKDOWN

1,800,000

Unique Website Visitors

4,500,000

Website Page Views

2,664,392 (99.2% online)

Business Reviews

71,724

Company URLs Clicked

11,396

Request-A-Quote Button Clicked

19,650

BBB Online Dynamic Seal Clicks

343,607

Type of Business (TOB) Accredited

Business Lists Requested

211

Ad Reviews

12,829

Complaints Closed

$3,823,540.14

Amount Involved in Closed Complaints

BBB’S MISSION:

To be the Leader in Advancing Marketplace Trust

INSTANCES OF SERVICE

0.5

1.01.5

2.02.5

3.03.52,036,708

2,768,341

2,940,851

3,114,541

2015

2014

2013

2012

Millions

ARE-YOU-USING-YOUR-BBB-ACCREDITATION-

BBB’s Brand Promise is to

set and uphold the highest

standards for marketplace behavior, to advance consumer

confidence and to support the exemplary efforts of you,

our accredited businesses. Increase the power of your BBB

Accredited Business status by using BBB’s Accredited

Business Seal in all of your off-

line marketing and advertising:

newspaper ads, handouts, direct

mail, vehicle signage, business

cards, annual directories,

invoices, phone book ads, TV

commercials, etc.

Additionally, you should be

using BBB’s Accredited Business

Dynamic Seal. As a participant

in this program, you are able to

display it on your company’s

website or any place you control

and do business online (such as

Facebook or email). The online seal links directly to your

BBB Business Review; providing your company the instant

reliability consumers are looking for. It will also help increase

your website’s search engine optimization (SEO).

BBB’s Accredited Business

Dynamic Seal has several

features to ensure your accreditation is legitimate:

• A ‘pop-up’ appears that confirms the seal belongs

to your company.

• When hovering over the seal, the “backside” displays

a verified date that refreshes daily.

• The seal links directly to your BBB Business Review

displaying your accreditation and BBB rating. (This

is the only approved way to link directly to your

BBB Business Review from your website.)

Be proud to display BBB’s Accredited

Business Seal because it symbolizes that you

are committed to standards which set you

apart from the vast number of questionable

services and products being sold in the

marketplace. Using our seal lets people know

that your company “Starts With Trust.”

If you would like to receive electronic copies of BBB’s

Accredited Business Seal for your offline marketing or would

like to add BBB’s approved Dynamic Seal to your website,

please call 402-898-8521 or 800-649-6814 #8521.

0

.5

1.01.5

2.02.5

3.03.5

2,940,851

2,940,851

2,940,851

3,114,541

2015

2014

2013

2012

Millions

95%-Recognize--

BBB’s-name

84%-Consult-BBB-before-

hiring-a-contractor

71%-Look-to-BBB-before-

shopping-at-a-store

2014 Neilson Survey

95%

84%

71%

To-Add-Trust-To-Your-Brand?

BBB Standards For Trust:

Build-Trust

Advertise-Honestly

Tell-the-Truth

Be-Transparent

Honor-Promises

Be-Responsive

Safeguard-Privacy

Embody-Integrity

0 50 100 150 200 250 300 350

Droid

iPhone

iPad

Other

342,314

282,521

191,430

20,514

Mobile Stats

Read & Submit

Page 2: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

Dear BBB Accredited Businesses,

Throughout the past year, your

BBB conducted a record number

of investigations on scams, helped

both businesses and consumers

resolve complaints, represented our

BBB at trade shows throughout

our four state region, issued alerts

and consumer tips, produced three

different printed Accredited Business

Directories, upgraded our online directory, awarded

integrity, protected and educated seniors and promoted

ethical business practices - it all adds up to a great 2015!

As you will see in the statistical part of this report, we

continue to see increases in demand for our services.

We believe this is a clear indicator that BBB’s brand is

more relevant than ever. This trend confirms that the

consuming public prefers doing business with firms

that have been fully vetted by BBB and have made

the commitment to adhere to our code of business

practices through BBB Accreditation.

I am also pleased to let you know that our BBB now

has nearly 10,000 Accredited Businesses supporting our

mission of “being the leader in advancing marketplace

trust.” I hope you are as proud as I am to be associated

with one of the largest BBBs in North America!

On behalf of our Boards of Directors and staff, I would

personally like to thank you for your continued support

and commitment. I promise you that our exceptional BBB

team will continue to build opportunities designed to

enhance the value of your BBB Accreditation. Best wishes

to you and yours for a happy and prosperous New Year!

Enclosed is a computer calendar, a gift for you, and a

reminder that we are here for you, too!

Sincerely,

Jim Hegarty

BBB President/CEO

ARE YOU USING YOUR BBB® ACCREDITATION BBB’s Brand Promise is to

set and uphold the highest

standards for marketplace behavior, to advance consumer

confidence and to support the exemplary efforts of you,

our accredited businesses. Increase the power of your BBB

Accredited Business status by using BBB’s Accredited

Business Seal in all of your off-

line marketing and advertising:

newspaper ads, handouts, direct

mail, vehicle signage, business

cards, annual directories,

invoices, phone book ads, TV

commercials, etc.

Additionally, you should be

using BBB’s Accredited Business

Dynamic Seal. As a participant

in this program, you are able to

display it on your company’s

website or any place you control

and do business online (such as

Facebook or email). The online seal links directly to your

BBB Business Review; providing your company the instant

reliability consumers are looking for. It will also help increase

your website’s search engine optimization (SEO).

BBB’s Accredited Business

Dynamic Seal has several

features to ensure your accreditation is legitimate:

• A “pop-up” appears that confirms the seal belongs

to your company.

• When hovering over the seal, the “backside” displays

a verified date that refreshes daily.

• The seal links directly to your BBB Business Review

displaying your accreditation and BBB rating. (This

is the only approved way to link directly to your

BBB Business Review from your website.)

Be proud to display BBB’s Accredited

Business Seal because it symbolizes that you

are committed to standards which set you

apart from the vast number of questionable

services and products being sold in the

marketplace. Using our seal lets people know

that your company “Starts With Trust.”

If you would like to receive electronic copies of BBB’s

Accredited Business Seal for your offline marketing or would

like to add BBB’s approved Dynamic Seal to your website,

please call 402-898-8521 or 800-649-6814 #8521.

95% Recognize BBB’s name

84% Consult BBB before hiring a contractor

71% Look to BBB before shopping at a store

2014 Neilson Survey

95%

84%

71%

To Add Trust To Your Brand?

Page 3: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

TOP 10 INQUIRED ABOUT INDUSTRIES

1. Roofing Contractors ………………… .................... 113,569

2. Construction & Remodeling ............................ 97,931

3. Insurance Companies ........................................ 85,507

4. Heating & Air Conditioning ............................56,930

5. Contractors — General .......................................56,066

6. Collection Agencies ..............................................53,419

7. Plumbing Contractors ........................................ 52,573

8. Home Builders ........................................................48,778

9. Concrete Contractors .........................................42,875

10. Auto Repair & Service ........................................39,223

TOP 10 COMPLAINED ABOUT INDUSTRIES

1. Event Planners ...........................................................1,559

2. Credit Cards & Plans .................................................442

3. Collection Agencies ................................................... 292

4. Auto Dealers — New Cars .......................................256

5. Roofing Contractors ................................................. 238

6. Security Control Equipment & System Monitors .......................................................... 189

7. Internet Shopping .......................................................160

8. Auto Dealers — Used Cars ....................................... 154

9. Scholarships & Financial Aid ................................. 150

10. Banks ...................................................................................138

2015Statistics

INSTANCES OF SERVICE BREAKDOWN

1,800,000

Unique Website Visitors

4,500,000

Website Page Views

2,664,392 (99.2% online)

Business Reviews Searched

71,724

Company URLs On Business Reviews Clicked

11,396

Request-A-Quote Buttons Clicked

19,650

BBB Online Dynamic Seals Clicked

343,607

Type of Business (TOB) Accredited

Business Lists Requested

211

Ad Reviews & Logo Violations Challenged

12,829

Complaints Closed

$3,823,540.14

Amount Involved in Closed Complaints

67

Formal Trade Practice Investigations

BBB’S MISSION:

To be the Leader in Advancing Marketplace Trust

INSTANCES OF SERVICE

0 .5 1.0 1.5 2.0 2.5 3.0 3.5

2,036,708

2,768,341

2,940,851

3,114,5412015

2014

2013

2012

Millions

Page 4: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

NEW OPPORTUNITIES AND ENHANCED BENEFITS

Business Reviews

New features were added to our Business Reviews in 2015.

Your review now includes: direct links your social media

channels, a Request-A-Quote option that allows potential

customers to contact you directly, an opportunity for your

customers to submit/read reviews about your company

and much, much more! When potential customers viewing

your Business Review see that your company is accredited

by BBB and adheres to our Standards for Trust, the impact

on their buying decision can be significant. Check out your

Business Review at bbbinc.org.

Request-A-Quote System

This popular, new service has been designed to connect

consumers with Accredited Businesses. It allows prospective

customers who are interested in your products or services

to connect with you directly from your Business Review.

These valuable leads,

delivered to your email

or texted to your

cell phone, are only

generated for BBB

Accredited Businesses.

Online Customer Reviews

Because your reputation is on the line, BBB now provides

the opportunity to maximize the great experience we know

most of your customers have with your company. Encourage

them to post their comments on your BBB Business Review.

For many businesses, BBB represents the optimum location

for getting their online reviews

read. In fact, according to a 2014

survey conducted by Zendesk,

90% of customers claimed that

positive online reviews influenced

their buying decision.

Stars ★★★★★

Stars have been added to BBB Business Reviews, and they

also show in Google searches. Stars will appear (1-5) at the

bottom your Business Review once your company receives

a Customer Review. The higher your BBB rating and the

more positive reviews submitted, the more stars you receive.

Advertisers in BBB’s Accredited Business Directory will also

have stars on their color-sponsored listings. Stars are very

important to consumers when choosing a company from

an online/mobile search, and Google keeps highly rated

companies more relevant - so having more stars is a key

element for companies and their Search Engine Optimization

(SEO) programs. If you have stars, use them in your marketing.

If you don’t have stars, urge your customers to submit reviews!

Scam Tracker

Whether it’s a fake

check scam, the IRS

robo call imposter

scam or something

else, BBB has a new

online tool called

Scam Tracker to let

the world know about it. It’s designed to monitor and track

fraudulent activity, both locally and across North America.

Go to bbb.org/scamtracker to report a suspect offer or

to get more information about scams targeting your area.

People have the option of filing a report or learning about

scams or suspicious activity other people in the region have

reported to us. BBB staff review all submissions to the site

in order to watch for patterns of a problem and ensure the

submissions are authentic.

Regional BBB Charity Accreditation

In 2015, BBB expanded

its Charity Accreditation

program to charities in

our service area. Our goal

is to provide important

information to donors about locally soliciting groups.

Organizations that wish to become regional BBB Accredited

Charities are evaluated in accordance with the respected

BBB Standards for Charity Accountability. These standards

apply to publicly soliciting organizations that are tax

exempt under section 501(c) (3) of the Internal

Revenue Code and to other organizations

conducting charitable solicitations.

For more information regarding

this program, call 800-856-2417

ext.4204.

GIVE YOUR BUSINESS THE COMPETITIVE EDGE

Read & Submit

Page 5: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

NEW OPPORTUNITIES AND ENHANCED BENEFITS

Search Engine Optimization and Search Engine Solution Marketing

Search Engine Optimization (SEO) is provided by BBB to all

Accredited Businesses to generate higher ranking results on

major search engines such as Google, Bing and Yahoo. SEO

is the process of affecting the visibility of a website or a web

page in a search engine’s unpaid results—often referred to as

“natural,” “organic,” or “earned” results. In general, the higher

ranked on the search results page and more frequently a

site appears in the search results list, the more visitors it will

receive from the search engine’s users.

Search Engine Solution (SES)

Marketing is an exclusive

program for

BBB Accredited

Businesses

in specific

industries that

have purchased

an eighth of

a page display

ad or larger in

our Accredited Business

Directory, The Solution. SES is designed to directly

increase your visibility in the online marketplace and drive

consumers searching on Google for your products and

services directly to you by connecting your company

to BBB’s trusted brand. The SES program provides an

affordable opportunity for your company to achieve

higher rankings in Google searches. Participating ABs

are experiencing fantastic results. For more information,

contact 402-898-8531 or 800-649-6814 #8531.

Enhanced Online BBB Accredited Business Directory

Our online directory, The Solution, has a fresh look and

is now mobile-friendly! New features on the Search

Page include:

1. Rotating images of the most recently searched Type

of Business Categories

2. Quick search function for faster results

3. Listing of the top 15 categories searched daily

4. Listing of recently Accredited Businesses

5. Accreditation application information

6. Videos about BBB

All BBB Accredited Businesses in our service area have their

company’s name, address and phone number listed, at no

cost, under their main Type of Business (TOB) category in

the online Solution. Every listing has a link to the company’s

BBB Business Review. Accredited Businesses can be

accessed on the home page of our website at bbbinc.org by

clicking on The Solution

icon or by clicking

the link Find a BBB

Accredited Business. In

2015 there were over

2.4 million Accredited

Business Directory

searches completed

and over 1.2 million

Accredited Business

Reviews accessed.

Additionally, BBB

Accredited Businesses

as of August 1, 2015 have

their organizations listed

for free in the printed directories that have been distributed

across our service area.

Affordable opportunities to advertise are available. Besides

having an ad in the printed version, the ad also appears in

the online Solution along with a map to the company’s place

of business and a link to its website. For more information

about advertising in The Solution, contact 402-898-8538 or

800-649-6814 #8538.

BBB Accreditation buildsconfidence in the marketplace

by identifying businesses that are dedicated to ethical

marketplace practices.

GIVE YOUR BUSINESS THE COMPETITIVE EDGE

Page 6: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

BBB’s Foundation RocksWith Programs, Action And Education!

Secure Your ID/Document Shredding Events

In 2015 BBB held free Secure Your ID Events in Omaha,

Lincoln, Sioux Falls with Crime Stoppers of the Sioux Empire,

Topeka and Wichita. These enabled the public to shred

approximately 325,183 pounds (162.6 tons) of sensitive paper

documents and served over

9,000 vehicles. In addition, Lincoln

raised $1,013.57 and collected 623

pounds of food for the Lincoln

Food Bank; Sioux Falls raised

$15,566 for Crime Stoppers and

the Wichita event brought in

$2,555.10 for The Child Advocacy

Center of Sedgwick County.

Business Integrity Awards

BBB’s Integrity Awards are designed to promote not only the

importance of ethical business practices, but the willingness

and efforts made by outstanding organizations to ensure that

our marketplace remains fair and honorable. Every winner

of a BBB Integrity Award has an extraordinary opportunity

for public recognition and well-deserved visibility. Fourteen

organizations from BBB’s service area: 3 from metro Wichita,

5 from metro Lincoln,

and 6 from metro Omaha

were honored for their

commitment to an ethical

marketplace at BBB’s 2015

Business Integrity Award

Luncheons in Wichita,

Lincoln and Omaha.

Information about these

awards and the 2015

Winners are posted on our

website at bbbinc.org.

Student of Integrity Awards

Eight high school seniors

each received $2,000 college

scholarships as winners of the

BBB Scott Mecham Student of

Integrity Award. The students were

from cities and towns across our BBB’s

service area: Bellevue, NE, Arlington, NE,

Giltner, NE, Lincoln, NE, Hartford, SD, Sioux Falls, SD,

Atchison, KS and Hutchinson,

KS. Information about the

2016 awards and the 2015

scholarship recipients can

be found on our website,

bbbinc.org, under Student

Scholarships.

Student Service Excellence Awards

Ten high school sophomores from metro Omaha, who had

been Downtown Rotary Honor Roll Students when they were

in the 8th grade, were selected by an independent panel

of judges for exemplifying the values of BBB and Rotary -

personal integrity, ethical behavior, leadership and academic

achievement. BBB’s Foundation donated $200 to a charity

designated by each winner.

Fraud Education:

In April, BBB Foundation and its partners presented programs

on Identity Theft

detection and protection

in Omaha, Lincoln and

Wichita featuring Eva

Velasquez, president of

the National ID Theft

Resource Center (ITRC).

Ms. Velasquez provided

tips and education to help consumers and businesses from

becoming victims of identity theft. In September, BBB

Foundation co-sponsored a presentation by Frank Abagnale

with the AARP Fraud Network. Mr. Abagnale is one of the

world’s most respected authorities on the subjects of forgery,

embezzlement and best practices for securing documents

with personal information on them.

Cyber Security Programs

As part of National Cyber Security Awareness Month, in

October, BBB’s Foundation and its partners sponsored a free

Cyber Security Program in Omaha to help educate consumers

and businesses on how to stay safe online. The presenters

were from the National Cyber Security Alliance (NCSA) and

the FBI Cyber Task Force. A similar program was held in Sioux

Bu

ild

Tru

st A

dverti

se Honestly Tell the Truth B

e Transp

are

nt

Page 7: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

Falls with professionals

from SDN Communications,

Sioux Falls Police Department

and Dakota State University.

Additionally, in August, BBB

hosted a Cyber Security Program

with SD Senator John Thume and

NCSA, and in February, BBB participated

in the annual Trendigital Summit, in Sioux

Falls, that focused on cutting edge digital

technology and marketing.

BBB Senior Line

Approximately 4,500 Senior Line magnets were distributed

throughout our service area by direct mail, at facilities and

organizations serving

senior citizens, at our

Secure Your ID events,

at trade shows and at

speaking engagements.

These magnets are

attached to cards with

lists of scams that

target seniors and the

kinds of advice they can receive from BBB when they call our

Senior Line.

File of Life

BBB distributed approximately 6,600 Files of Life in

partnership with Omaha and Sioux Falls Fire and Rescue

Departments. This voluntary

program assists senior citizens

in Omaha and in Sioux Falls in

an emergency. It is designed to

promote BBB’s Senior Line and

to help local first responders

quickly obtain necessary

medical information. Files of

Life were also given out at

presentations made to seniors

by BBB staff and they are in

demand by many organizations

and facilities that serve senior

citizens.

Scam Videos

BBB, with the financial support of its Foundation, began

producing a series of video reenactments exposing the most

common scams targeting seniors in 2014. Rather than just

telling people about a scam, BBB is showing how the con is

perpetrated. You can hear and see a “real” scam going down

and the consequences for the victim. The first scam portrayal

is about Foreign Lotteries. Over $100 million dollars are lost

annually by people who are made to believe they have won a

sweepstakes from another country.

The video produced in 2015 is about the Grandparent Scam.

It preys on the love of a grandparent for their grandchildren

and has proven to be an

extremely lucrative con.

Scammers impersonate

their victims and make up

an urgent situation — “I’ve

been arrested,” “I’ve been

mugged,” “I’m in the

hospital” — and target

friends and family with

urgent pleas for help, and

money.

The videos also provide alerts and tips to help viewers

recognize these scams and hopefully prevent consumers

from becoming victimized. You can view the videos on BBB’s

Facebook page at facebook.com/bbb1936 or go to YouTube.

com and search BBB of NE, SD, KS Plains and SW Iowa.

Business Ethics Alliance

Based in Omaha, the Business Ethics Alliance (The Alliance) is

a one-of-a-kind community-based initiative. It is comprised of

small, medium and large organizations that are committed to

creating an ethical business climate that benefits the overall

community. The Alliance serves as an avenue for sharing best

practices and ethical reflection.

BBB is a partner of The Alliance along with Creighton

University Heider College of Business, Greater Omaha

Chamber of Commerce and the Omaha Business Community.

These entities work together to promote Omaha’s core

business values: Accountability, Community Responsibility,

Financial Vitality, Integrity and Moral Courage - to enhance

trust and to create an ethical marketplace. The Alliance

receives funding from BBB’s Foundation, and it is also

supported by BBB’s president who serves on its Board.

Your BBB:• Creates Communities of Trustworthy

Businesses• Sets Standards for Marketplace Trust• Encourages and Supports Best Practices• Celebrates Marketplace Role Models• Denounces Substandard Marketplace

Behavior

TOLL FREE

877-637-3334

Start With Trust®

Keeping You Safe From Scams

BBB® SENIOR LINEBetter Business Bureau Foundation

Bu

ild

Tru

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dverti

se Honestly Tell the Truth B

e Transp

are

nt

Page 8: Annual Review 2015 - Better Business Bureau · Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa Annual Review 2015 TIONS 21. App or app es . BBB Channels on: a

0 50 100 150 200 250 300 350

COMMUNICATIONSBBB Mobile Site

At bbbinc.org users can find a BBB Accredited Business

from their cell phone, personal organizer or wireless

handheld device.

BBB iPhone App

A convenient, mobile BBB solution is available for

the iPhone and iPad. BBB Search 2.0 is a free app

download on Apple’s iOS App Store for devices

running iOS 6.0 or later.

BBB Social Media Channels

Follow us on:

BBB Serving Nebraska, South Dakota, The Kansas

Plains and Southwest Iowa

BBBNE_SD_KS_IA

Better Business Bureau Serving Nebraska, South

Dakota, The Kansas Plains and Southwest Iowa

BBB of NE, SD, KS Plains and SW Iowa

BBBNESDKSIA

Better Business Bureau Serving Nebraska, South

Dakota, The Kansas Plains and Southwest Iowa

BBBInc

Media Exposure In 2015

• BBB issued numerous news articles, scam alerts and

tips to the media in our service area

• Approximate number of media mentions = 2,584

- Print = 612

- Broadcast (Radio and TV) = 850

- Web: 1,122

• Average media mentions per month = 215

• Over 100 presentations by BBB staff to groups/

organizations

• Increased presence at local trade shows

- Nebraska: Omaha, Lincoln, York, Grand Island,

Kearney, North Platte, Columbus and Norfolk = 15

- Kansas: Wichita, Topeka and El Dorado = 6

- South Dakota: Sioux Falls, Rapid City and Yankton = 3

- Iowa: Council Bluffs = 1

Omaha Metro Area/ Southwest Iowa11811 P StOmaha, NE 68137

Lincoln Metro Area/Greater Nebraska 300 N 44th St Suite 100Lincoln, NE 68503

South Dakota 300 N Phillips Ave Suite 100Sioux Falls, SD 57104

Kansas Plains 345 N Riverview St Suite 720Wichita, KS 67203

BBB Standards For Trust:

Build Trust

Advertise Honestly

Tell the Truth

Be Transparent

Honor Promises

Be Responsive

Safeguard Privacy

Embody Integrity

Droid

iPhone

iPad

Other

342,314

282,521

191,430

20,514

Business Reviews Accessed On Mobile Devices