annual report - wsu tri-cities | washington state … · · 2017-12-16the oce of marketing and...
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ANNUALREPORTMARKETING &COMMUNICATION
ACADEMIC YEAR2016-17
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and state a better place.
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past aca-demic year and our goals for future commitments to effectively market the university to our local, regional and national stake-holders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enroll-ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
MARKETING &COMMUNICATION
MARKETING &COMMUNICATION
The o�ce of marketing and communication at Washington State
COMMUNICATIONMARKETING &
COMMUNICATIONMARKETING &MARKETING &
COMMUNICATION
The o�ce of marketing and communication at Washington State
MARKETING &COMMUNICATION
The o�ce of marketing and communication at Washington State
MARKETING &COMMUNICATION
The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State
MARKETING &COMMUNICATION
The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and faculty produce on a daily basis that continue to make our region and state a better place.
The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State
campus culture experienced at the university.ment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.ment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.campus culture experienced at the university.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic
pamphlets and other digital and print materials produced to market print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and state a better place.
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall
pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and state a better place.
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
holders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that
generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and state a better place.
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past aca
The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State The o�ce of marketing and communication at Washington State
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and continue to make our region and state a better place.
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
ment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past aca
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and state a better place.continue to make our region and state a better place.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from growing our social media presence, to increasing the amount of flyers, pamphlets and other digital and print materials produced to market university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from
direct insight into the goals and advancements of the university.news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.direct insight into the goals and advancements of the university.direct insight into the goals and advancements of the university.
materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall
demic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
faculty produce on a daily basis that continue to make our region and state a better place.
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stake
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall campus culture experienced at the university.
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enroll-ment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall
university events and initiatives, to generally promoting the fantastic work that our students, staff and
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital materials produced, all of which contribute to the positive enrollment trajectory experienced by WSU Tri-Cities and the overall ment trajectory experienced by WSU Tri-Cities and the overall
university events and initiatives, to generally promoting the fantastic work that our students, staff and faculty produce on a daily basis that continue to make our region and
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively demic year and our goals for future commitments to effectively market the university to our local, regional and national stakeholders, in addition to our prospective students and current and future community partners. Our data collected ranges from our accomplishments with social media, to our print and digital
communication has excelled in a variety of endeavors, from
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past academic year and our goals for future commitments to effectively
Inside this annual report you’ll find a look into what the o�ce of
Throughout the past year, the o�ce of marketing and communication has excelled in a variety of endeavors, from
Inside this annual report you’ll find a look into what the o�ce of marketing and communication accomplished in the past aca-demic year and our goals for future commitments to effectively market the university to our local, regional and national stake-
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, The o�ce of marketing and communication at Washington State University Tri-Cities’ primary role is to communicate to the public, prospective students and to the campus community the latest news, efforts for advancing research and education and provide a direct insight into the goals and advancements of the university.
Throughout the past year, the o�ce of marketing and
SOCIAL MEDIA
PHOTOGRAPHY
PROJECTS
OTHER
22138CUSTOM DESIGNED
E-MARKETINGCAMPAIGNS
RADIOINTERVIEWS
273 PROJECTSCOMPLETED
YOUTUBE
3,930 FLICKR PICTURES144 FLICKR ALBUMS
OUR ACCOMPLISHMENTS
The cultivation of the more than 3,930 pictures throughout the past year has helped the marketing and communication o�ce effectively tell the visual story of WSU Tri-Cities. The photos captured ranged from university events, to individuals conducting research projects, to activity inside and outside the classroom.
The marketing and communication team has completed over 273 projects, which range from flyers and promotional materials, to marketing plans for campaigns, to press
releases and articles on university research, to video campaigns, to booklets that detail
the ins and outs of university programming. All were strategically planned for and
distributed as a means to promote and reinforce the university mission.
Projects including e-marketing campaigns and radio interviews were essential in communicating the university mission to our community audiences. With strategic targeting, we were able to relay information about upcoming events, campus highlights and generally educate the public about the exciting growth that the university has endured.
357 posts | 5,694 likes | 747 shares
347 posts | 1,504 likes | 811 retweets
60 posts | 2,900 likes
19 videos | 29 likes | 117,220 views
SOCIAL MEDIA
ACCOMPLISHMENTS
SOCIAL MEDIA
ACCOMPLISHMENTSOUR ACCOMPLISHMENTSACCOMPLISHMENTSOUR ACCOMPLISHMENTS
SOCIAL MEDIA
ACCOMPLISHMENTSACCOMPLISHMENTSACCOMPLISHMENTSACCOMPLISHMENTS
SOCIAL MEDIA
PHOTOGRAPHY
3,930 FLICKR PICTURES144 FLICKR ALBUMS
357 posts | 5,694 likes | 747 shares357 posts | 5,694 likes | 747 shares
347 posts | 1,504 likes | 811 retweets
60 posts | 2,900 likes
19 videos | 29 likes | 117,220 views
357 posts | 5,694 likes | 747 shares357 posts | 5,694 likes | 747 shares
347 posts | 1,504 likes | 811 retweets
19 videos | 29 likes | 117,220 views
PHOTOGRAPHY
3,930 FLICKR PICTURES144 FLICKR ALBUMS
357 posts | 5,694 likes | 747 shares357 posts | 5,694 likes | 747 shares
347 posts | 1,504 likes | 811 retweets
60 posts | 2,900 likes
19 videos | 29 likes | 117,220 views
FACEBOOKFACEBOOK
FACEBOOKFACEBOOK
TWITTERTWITTER
YOUTUBE
RADIOINTERVIEWSRADIOINTERVIEWSRADIOINTERVIEWS
YOUTUBE
INTERVIEWS
2222RADIO
OTHER
CUSTOM DESIGNEDE-MARKETING
CAMPAIGNS
2222E-MARKETING
CAMPAIGNS
RADIOINTERVIEWS
OTHERreinforce the university mission. reinforce the university mission.
CAMPAIGNS
138138CUSTOM DESIGNED
distributed as a means to promote and reinforce the university mission. reinforce the university mission.
OTHEROTHER
3,930 FLICKR PICTURES3,930 FLICKR PICTURES144 FLICKR ALBUMS
The marketing and communication team has completed over 273 projects, which range completed over 273 projects, which range from flyers and promotional materials, to marketing plans for campaigns, to press
releases and articles on university research, to video campaigns, to booklets that detail
the ins and outs of university programming. All were strategically planned for and
distributed as a means to promote and reinforce the university mission. reinforce the university mission.
OTHER
144 FLICKR ALBUMS
The marketing and communication team has completed over 273 projects, which range completed over 273 projects, which range from flyers and promotional materials, to marketing plans for campaigns, to press
releases and articles on university research, to video campaigns, to booklets that detail
the ins and outs of university programming. All were strategically planned for and
distributed as a means to promote and reinforce the university mission. reinforce the university mission.
138138CUSTOM DESIGNEDE-MARKETING
CAMPAIGNS
OTHER
2222
distributed as a means to promote and reinforce the university mission. reinforce the university mission.
The marketing and communication team has completed over 273 projects, which range completed over 273 projects, which range from flyers and promotional materials, to marketing plans for campaigns, to press
releases and articles on university research, to video campaigns, to booklets that detail
the ins and outs of university programming. All were strategically planned for and
distributed as a means to promote and reinforce the university mission. reinforce the university mission.
138138CUSTOM DESIGNEDE-MARKETING
CAMPAIGNS
COMPLETEDreleases and articles on university research, to video campaigns, to booklets that detail
the ins and outs of university programming. All were strategically planned for and
distributed as a means to promote and reinforce the university mission. reinforce the university mission.
Projects including e-marketing campaigns and radio interviews were essential in communicating the university mission to our community audiences. With strategic targeting, we were able to relay information about upcoming events, campus highlights and generally educate the public about the exciting growth that the
PHOTOGRAPHY
3,930 FLICKR PICTURES144 FLICKR ALBUMS
The marketing and communication team has completed over 273 projects, which range completed over 273 projects, which range from flyers and promotional materials, to
144 FLICKR ALBUMS
The marketing and communication team has completed over 273 projects, which range completed over 273 projects, which range from flyers and promotional materials, to marketing plans for campaigns, to press
releases and articles on university research, to video campaigns, to booklets that detail
the ins and outs of university programming. All were strategically planned for and
distributed as a means to promote and
E-MARKETINGCAMPAIGNS
PROJECTS
273 PROJECTSCOMPLETED
research projects, to activity inside and
Projects including e-marketing campaigns and radio interviews were essential in communicating the university mission to our community audiences. With strategic targeting, we were able to relay information about upcoming events, campus highlights and generally educate the public about the exciting growth that the university has endured.
PROJECTSCOMPLETED
Projects including e-marketing campaigns and radio interviews were essential in communicating the university mission to our community audiences. With strategic targeting, we were able to relay information about upcoming events, campus highlights and generally educate the public about the exciting growth that the university has endured.
3,930 FLICKR PICTUREShelped the marketing and communication o�ce effectively tell the visual story of WSU Tri-Cities. The photos captured ranged from university events, to individuals conducting research projects, to activity inside and
PROJECTS
273
Projects including e-marketing campaigns and radio interviews were essential in communicating the university mission to our community audiences. With strategic targeting, we were able to relay information about upcoming events, campus highlights and generally educate the
3,930 FLICKR PICTURES144 FLICKR ALBUMS
273
Projects including e-marketing campaigns and radio interviews were essential in communicating the university mission to our community audiences. With strategic targeting, we were able to relay information about upcoming events,
PROJECTS
university events, to individuals conducting research projects, to activity inside and
PROJECTS
The cultivation of the more than 3,930 pictures throughout the past year has helped the marketing and communication o�ce effectively tell the visual story of WSU Tri-Cities. The photos captured ranged from university events, to individuals conducting research projects, to activity inside and outside the classroom.
PROJECTS
The cultivation of the more than 3,930 pictures throughout the past year has helped the marketing and communication o�ce effectively tell the visual story of WSU Tri-Cities. The photos captured ranged from university events, to individuals conducting research projects, to activity inside and outside the classroom.
PROJECTS
YOUTUBE
The cultivation of the more than 3,930 pictures throughout the past year has helped the marketing and communication o�ce effectively tell the visual story of WSU Tri-Cities. The photos captured ranged from university events, to individuals conducting research projects, to activity inside and outside the classroom.
The cultivation of the more than 3,930 pictures throughout the past year has helped the marketing and communication o�ce effectively tell the visual story of WSU Tri-Cities. The photos captured ranged from university events, to individuals conducting
357 posts | 5,694 likes | 747 shares357 posts | 5,694 likes | 747 shares
347 posts | 1,504 likes | 811 retweets
FACEBOOKFACEBOOKFACEBOOKFACEBOOK
YOUTUBE
C O N TA C T U S509-372-7319 | [email protected] | tricites.wsu.edu
2710 Crimson Way, Richland, WA 99354
Faculty, staff and students are encouraged to share information and newsabout research, interesting and unique class projects or presentations.
Send details of your news to Jeffrey Dennison, director of Marketing and Communication
at [email protected] or in East Building, Room 220.
Follow us @wsutricities
MEET THE TEAM
JeffreyDennison
MaeganMurray
BrentHarvey
Meha Naran Jessica Roth Robert Tapia
Director of Marketing &
Communication
Public RelationsSpecialist
Graphic Designer
Marketing &Communication
Intern
Marketing &Communication
Intern
Marketing &Communication
Intern
Jeffrey