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2013

ANNUAL REPORT

ECONOMIC DEVELOPMENT WINNIPEG INC.

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Message from the Board Chairperson & CEO

About Economic Development Winnipeg Inc.

Board of Directors & Staff

2013 Highlights

Winnipeg’s Rankings

2013 Financial Highlights

2013 Economic Performance Indicators

OF CONTENTSTABLE

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4 ANNUAL REPORT | 2013

Optimism is everywhere in Winnipeg these days. The city is alive in innumer-able ways, and Economic Development Winnipeg Inc. (EDW) is honoured to play its part in shaping and maintaining this tangible energy. Even a brief recap of EDW’s 2013 accomplishments echoes the growing sentiment that important strides are being made that will define Winnipeg for decades to come. This kind of forward-thinking philosophy is acknowledged by external experts as well: for the fourth year in a row, Win-nipeg was awarded a coveted spot on the Intelligent Community Forum’s list of Smart21 Communities.

EDW’s ongoing efforts to endorse Win-nipeg within international circles saw considerable advancements made in 2013. As part of its role in the Consider Canada City Alliance, for example, EDW participated in two investment missions throughout the year (to China and West-ern Europe). As well, EDW joined a busi-ness investment mission to India in early 2013 as part of a regional delegation assembled by the Manitoba Business Council (with the support of Manitoba Trade). These trips resulted in concrete leads that are now being explored with the applicable contacts in each of the countries visited.

From a broader marketing standpoint, EDW initiated two key activities directed toward attracting foreign direct invest-ment in 2013. First, EDW staff worked extensively with the publishers of Delta Sky magazine—an in-flight publication serving Delta Airlines’ 13 million month-ly passengers—to feature an extended profile of Winnipeg. Martin Cash, a highly respected business writer with the Winnipeg Free Press, was hired by the magazine’s publishers to author the piece. Reaction was overwhelmingly favourable, with local, national and inter-national feedback from both public- and private-sector stakeholders evincing genuine enthusiasm.

A second significant marketing-related activity of 2013 involved EDW’s produc-tion of seven new videos collectively known as the WHY WINNIPEG for BUSINESS series. Hosted by passionate Winnipegger Peter Jordan, each short video in this series features Peter talking with local business leaders about spe-cific advantages Winnipeg offers area firms. The project’s overall objective is to attract investment and generate sustain-able growth within Winnipeg’s multiple industry sectors. The series is designed to be brief enough to be effective in a variety of situations—one-on-one pitch-es, tradeshows, online marketing oppor-tunities, etc.—while boasting enough rich content to encourage substantive follow-up discussions.

In its third full year as an initiative within EDW, YES! Winnipeg made significant inroads with respect to its objective of growing Winnipeg’s local economy by assisting in the creation and retention of jobs, by positively identifying oppor-tunities to attract new investment, and by helping to either expand existing businesses or to launch new commercial ventures. From every angle, YES! Winni-peg’s work at home and abroad has helped craft a convincing value proposition for firms looking to invest in North America.

A total of 10 companies turned to YES! Winnipeg for assistance in 2013. Col-lectively, these 10 businesses predict to invest over $175 million and employ 759 full-time-equivalent (FTE) positions at maturity. From Canadian Tire, MTS and Winpak to New Flyer Industries, Complex Games and Buhler Industries, and several more besides, businesses are betting on Winnipeg in ways that will create jobs and promote prosperity for our city and our citizens for years to come.

Through its equally effective and import-ant Tourism Winnipeg division, EDW’s work to position Winnipeg for the future was further bolstered in 2013 with an outreach mission to Bilbao, Spain, home of the world-renowned Guggenheim Museum. Key local stakeholders met with Bilbao’s municipal leaders and visionaries responsible for transforming the city over the last three decades.

A MESSAGE.FROM THE BOARD CHAIRPERSON & CEO

2013 | ANNUAL REPORT 5

With the imminent opening of the Ca-nadian Museum for Human Rights, this outreach proved enlightening as Winni-peg’s public- and private-sector leaders embark on a similar path toward identi-fying Winnipeg as an unequalled city of human rights education.

But Tourism Winnipeg’s efforts through-out 2013 to define the city’s unique character not only looked to the future, but also to the past—to our rich history as a cultural and architectural wonder. The Loop, a 9.5-kilometre 3.5-hour walk that winds visitors through urban Win-nipeg’s historic, cultural, architectural and modern-day gems, is Winnipeg’s first signature walking circuit that invites participants to discover old St. Boniface and downtown Winnipeg. This exciting project was developed in collaboration with area stakeholders who saw the val-ue in packaging Winnipeg’s past, pres-ent and future in a way that celebrates our pioneering spirit of entrepreneur-ialism and adventure. A brochure and website were developed in preparation for the official launch event held at The Forks on June 14, 2013, with Mayor Sam Katz presiding.

Directing much of Tourism Winnipeg’s activities over the past year is its 2011-2015 Master Tourism Plan, which was substantially updated in 2013 to reflect an increasing emphasis on position-ing Winnipeg for more visitations and a greater return on investment for all stakeholders. This comprehensive plan

guides the city’s tourism development and visitation growth efforts and creates compelling synergies in establishing Winnipeg as a desirable four-season destination for meetings and conven-tions, sports and special events, and travel trade, as well as a destination for leisure travellers.

As a vital contributor to Winnipeg’s eco-nomic environment, EDW will continue to facilitate meaningful connections while enhancing its global networking initiatives. We will boldly assert our role as integrators and enablers, and cre-atively adapt and respond to emerging investment trends. Winnipeg’s stability, capability and diversity are resonating with local and international audiences alike in ways that will serve our city well, and EDW is committed to ensuring this momentum remains sustainable over the long term.

On behalf of our board and staff, we extend gracious thanks to the Government

Mary Jane LoustelChairperson, Board of Directors

Marina R. JamesPresident & CEO

of Manitoba and the City of Winnipeg, Western Economic Diversification Canada, our private-sector partners and our many colleagues within Winnipeg’s business community for supporting our effort to influence Winnipeg’s economic devel-opment, increase tourism visitation and secure greater investment growth.


ABOUT US.

PURPOSE

To operate the foremost economic development agency responsible for promoting and fostering busi-ness and economic growth, as well as tourism development, in and around the city of Winnipeg, coordinating management strategies, communications, marketing and alliances with corporations, firms, organizations, government and community stakeholders.

VISION

To ensure Economic Development Winnipeg Inc. is recognized as a leader, nationally and interna-tionally, in stimulating economic growth for the city of Winnipeg.

MANDATE

To lead, facilitate and promote Win-nipeg’s economic development and tourism development efforts.

MISSION

To promote and influence eco-nomic growth in Winnipeg.

KEY INITIATIVES:

• YES! Winnipeg• Winnipeg Partnership Committee• Team Winnipeg• Winnipeg Tour Connection

Economic Development Winnipeg Inc. (EDW) is the lead economic development agency for Winnipeg. EDW facilitates investment promotion and attraction, capacity building, marketing and the management of market information. EDW leads global investment attraction, and local business retention and expansion, with its YES! Win-nipeg initiative. EDW is also responsible for the city’s tourism development activities, which it orchestrates through its Tourism Winnipeg division. Tourism Winnipeg’s mis-sion is to facilitate a healthy, prosperous, responsible and fully integrated tourism in-dustry that enhances Winnipeg’s economic growth.



Mary Jane Loustel CHAIRPERSON

National Aboriginal Program Executive, IBM Canada Ltd.

Don Finkbeiner Owner, Heartland International Travel & Tours

Don Boitson Vice President & General Manager, Magellan Aerospace (Winnipeg)

Sean Barnes Vice President & District Manager, PCL Constructors Canada Inc.

Lorne PerrinVP Marketing & Park Services, Assiniboine Park Conservancy

Marina R. James OFFICER

President & CEO, Economic Development Winnipeg Inc.

Mike Scatliff Principal, Scatliff+Miller+Murray

Keith Sinclair President & CEO, The Harris Consulting Corporation

Jenifer BartmanFounder & Principal, Jenifer Bartman Business Advisory Services

BOARD OF DIRECTORS

Bob SparrowOwner, Norwood Hotel & Inn at the Forks

Barry RempelPresident & CEO, Winnipeg Airports Authority Inc.

Janice Y. LedermanPartner, Thompson Dorfman Sweatman LLP

Vince BarlettaDirector of Community & Economic Development, Province of Manitoba (ex-officio)

Brad SalynChief of Staff, Office of the Mayor, City of Winnipeg representative (ex-officio)

Jim AugustPresident & CEO, The Forks North Portage Partnership

BJ ReidVice President, Fund Services & CFO, Mutual Funds, Investors Group

Croft PetersmeyerKaren Goossen

Marina R. JamesChantal Sturk-Nadeau

Greg DandewichBill Morrissey

Angela Trunzo

Caroline SwystunGillian Chester

Gabriela Rosales Emily WoodKelly Krebs

Cody Chomiak Aimee Goyer

Maria CefaliNancy EvansEvan Andrew

Karen DebroniBill Coulter

Lynda HowdleAllyson Krawec

Sharon KubrakovichSamantha Owsianski

Edward SuzukiSamantha Bason

Tim FeduniwSonya Muraro

Marcus Lipnicki

Randy Sawatzky Jenny Motkaluk

Laura SajTess Wilson

Brigitte RussellDario Di Nella

Natalie Thiesen

MANAGEMENT & STAFF(Opposite page, from front to back L-R)

(not pictured)

MEET.OUR TEAM

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Smart21 Community Designation

For the fourth year in a row, Winnipeg won a coveted spot on the Intelligent Community Forum’s list of Smart21 Communities. The Intelligent Commu-nity Forum studies and promotes the best practices of the world’s intelligent communities. Each year it produces a high-profile international awards pro-gram. For this latest awards cycle in the 16-year history of the competition—the theme of which asked applicants to con-sider the power of culture in the emer-gence of intelligent communities—nearly 400 cities worldwide were evaluated on their capacity for innovation and commu-nity growth. As one of six Canadian cities recognized for its broad-based innova-tion platform and the ways in which it has proven instrumental in assembling regional, national and international partnerships, this accolade helps position Winnipeg in the global economy.

EDW among Top 10 Canadian Agencies

Site Selection magazine chose EDW as one of Canada’s top 10 economic devel-opment groups in its sixth annual “Best to Invest” awards and rankings. Site Selection magazine is a highly respect-ed publication that delivers expansion planning information to 44,000 exec-utives of fast-growing firms. The Sep-tember 2013 issue also lists Winnipeg as a top Canadian metro based on April 2012 to March 2013 project data derived from the magazine’s proprietary New Plant Database—which counts projects according to specific criteria related to new construction—and the publication’s own research initiatives.

2013 HIGHLIGHTS: ECONOMIC DEVELOPMENT WINNIPEG INC.

2013 HIGHLIGHTS

Economic Development Winnipeg Inc. remains committed to transparency and to keeping stakeholders and the community informed of its activities and accomplishments.


EDW Places Second in “Best in Class” Study

Development Counsellors International, which specializes exclusively in all phases of economic development and tourism marketing, published the results of its survey in December 2013 that posed a specific question to location advisors (individuals who assist companies in iden-tifying and selecting the best locations to advance organizational objectives.) These specialists were asked to indicate all of the economic development organi-zations representing Canada’s 15 largest cities that they consider “Best in Class” when it comes to marketing their metro regions. EDW placed second only to Invest Toronto and ahead of Calgary Eco-nomic Development and the Vancouver Economic Commission.

Appointments of Note

EDW’s president and CEO Marina R. James was appointed vice-chairperson of the International Advisory Committee of the International Economic Develop-ment Council (IEDC). The IEDC provides leadership and excellence in economic development to professionals whose role it is to develop vibrant communities and improve the quality of life by way of community development.

As well, Manitoba’s tourism industry will benefit from a louder voice at the table of the national advocacy group for the Canadian tourism industry following Marina’s appointment to the board of directors of the Tourism Industry Associa-tion of Canada (TIAC).

TIAC is the only national organization representing the full cross-section of Canada’s $81.7 billion tourism industry.

TIAC’s members include air and passen-ger rail services, airport authorities, local and provincial destination authorities, hotels, convention centres, attractions and tour operators.

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2013 HIGHLIGHTS

Winnipeg’s welcoming business community and the warmth of the city in general make it a great place to live, work and invest. - Doug Pollard, Co-CEO, Pollard Banknote


Economic Development Strategy 2013-2017

EDW condensed the action plan for the City of Winnipeg Economic Development Strategy 2013-2017, resulting in a clearer and more concise document for use in moving the strategy forward with stake-holder groups and partners. The strategy is a key document that identifies objec-tives that allow EDW to act as a catalyst in moving forward to provide long-term value to the community.

Manitoba Business Council: India Business Mission

EDW participated in a business invest-ment mission to India in early 2013 as part of a delegation that was assembled by the Manitoba Business Council (with the support of Manitoba Trade). EDW representatives held 15 one-on-one meetings—and participated in collabo-rative business and government recep-tions—where several prospects were identified. India continues to be seen as a viable source for foreign direct invest-ment and trade.

Stakeholder Mission to Bilbao, Spain EDW led a stakeholder mission to Bilbao, Spain, in March 2013, with key stake-holders from EDW, Tourism Winnipeg, the Canadian Tourism Commission, Travel Manitoba, the Winnipeg Conven-tion Centre, the Canadian Museum for Human Rights and the Government of Manitoba. The purpose of the mission was to understand how the Guggenheim Museum served as a catalyst for Bilbao’s tourism industry. The mission included meetings with municipal leaders and visionaries responsible for transforming the city over the past 30 years. A full presentation about the tourism outreach program was delivered to industry stake-holders to demonstrate how attracting the Guggenheim Museum to Bilbao dra-matically increased its tourism economy.

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STRATEGIC INITIATIVES

Winnipeg is a great place to operate our business, and the city’s well-known geographic benefits tell only part of the story.

- Paul Soubry, President & CEO, New Flyer Industries


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2013 HIGHLIGHTS

Winnipeg Partnership Committee

The Winnipeg Partnership Committee (WPC) is as an advisory committee to the board of directors of EDW. Its pri-mary function is to assist in cultivating a culture of collaboration, which is critical to creating economic growth and long-term prosperity. The WPC convened two meetings in 2013. At its first meeting in May, MXD Development Strategists pre-sented to members and to EDW’s board, outlining a series of recommendations and next steps in relation to the ‘airport city’ concept. And at an October meet-ing, WTC members learned about EDW’s trip to Bilbao, Spain. Highlights were shared that will be leveraged in Winni-peg in relation to the Canadian Museum for Human Rights.

Pedestrian and Cycling Strategy

EDW participated in the City of Winni-peg’s stakeholder advisory committee tasked with considering pedestrian and cycling strategies. Three meetings and one all-day workshop took place in 2013, which provided the opportunity for collaborative input and feedback into the City’s process of developing a comprehensive strategic plan. The proposed strategies offer direction for civic investments in infrastructure and support programs over the short, medi-um and long term to help make walking and cycling safe, convenient, attractive and fun.

Tourism Taxicab Task Force

EDW led further discussion with an industry working group on how to im-prove the taxi experience in Winnipeg. Ongoing dialogue continues about how improvements would benefit visitors and citizens alike and has been focused on critical issues such as wait times, taxi cleanliness, driver training curriculum and the potential implementation of passenger’s rights.

Neighbourhoods of Winnipeg (NOW)

As a result of a collaborative effort by the City of Winnipeg, EDW and Win-nipegREALTORS®, Neighbourhoods of Winnipeg (NOW) was launched on May 13, 2013. NOW is a web portal that supports the effort to provide descrip-tive neighbourhood data as a basis for planning and developing actions that address the unique needs of communi-ties within Winnipeg. It provides a wide range of information about Winnipeg and its 236 neighborhoods.


2013 Results

Throughout 2013, Economic Develop-ment Winnipeg Inc.—through its YES! Winnipeg initiative—proactively sought out business investment attraction.

YES! Winnipeg completed 2013, its third year of operations within its five-year ini-tial mandate, having assisted 10 clients in making their decision to launch or ex-pand business operations in Winnipeg. Collectively, these 10 businesses predict to invest over $175 million and employ 759 full-time-equivalent (FTE) positions at maturity.

A summary of YES! Winnipeg’s 2013 successes—including retain/expand and attract/launch activities—is presented on the opposite page.

YES! WINNIPEG

2013 HIGHLIGHTS

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There is a huge cost differ-ence in Manitoba. That’s one reason why we’re here. Our production costs are sig-nificantly more competitive than pretty much any other major centre in Canada.

- Noah Decter-Jackson, Co-Founder and President, Complex Games

YES! Winnipeg is an initiative within Economic Development Winnipeg Inc. that supports the retention, expansion, attrac-tion and launch of businesses.

Overall Results Spanning 2011 to 2013

Since the YES! Winnipeg initiative was launched in January 2011, over 1,000 let-ters were delivered to leading non-Man-itoba businesses, more than 1,350 meetings were conducted with leaders of influential local businesses, 18 confer-ences and outbound business missions were attended and 51 businesses were assisted with plans to open or expand operations here. These businesses project investment of $275 million and employment of 1,813 FTE staff when operations mature.

The above results put YES! Winnipeg at 40 per cent of its five-year goal of creating/retaining 4,200 jobs. It is esti-mated that an additional 1,500 indirect and induced jobs will be created as a result of this level of direct employment. Winnipeg’s annual GDP is forecasted to increase by about $530 million.


2013 HIGHLIGHTS

230

150

125

80

30

RETENTION & EXPANSION

x 23

x 15

x 12.5

x 8

x 3

CANADA GOOSE

BUHLER INDUSTRIES

WINPAK LIMITED

COMPLEX GAMES

NEW FLYER INDUSTRIES

MEDI-QUOTE INSURANCE BROKERS

K-TEC

x 1.2

80

30

16

ATTRACTION & LAUNCH

x 8

x 3

x 1.6

CANADIAN TIRE

MTS DATA CENTRE

FINE LIFESTYLESMAGAZINE

TOTAL RETENTION & EXPANSION 633 TOTAL ATTRACTION & LAUNCH 126

12

6

TOTAL JOBS 759

YES! WINNIPEG - 2013 RESULTS


Chicago Site Selector Meetings

YES! Winnipeg led a delegation from Winnipeg to Chicago, Illinois, to meet with 14 site selector consulting (SSC) firms based there. These firms are frequently engaged by U.S. companies to assist in decisions regarding where to locate new facilities. For the past 18 months, YES! Winnipeg has been working to establish relationships with leading SSC firms via a focused program to connect with the top 150 such enti-ties, which includes introductory phone meetings and WebEx sessions to pitch the WHY WINNIPEG for BUSINESS val-ue proposition.

Canadian ambassador to the U.S. Gary Doer attended a reception YES! Winni-peg organized for the SSC firms, as did representatives from Canada’s consulate in Chicago.

The meetings resulted in a number of leads, and virtually all participating firms commended the delegation’s outreach to them.

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Winnipeg and Win-pak have been in lockstep for decades. I believe the success we’ve enjoyed as a company has come in large part thanks to the diverse talents of dedicated person-nel who boast such strong ties to this community. - Bruce Berry, President & CEO, Winpak

Annual Investor Meeting

Marina James and Bill Morrissey ad-dressed approximately 150 of the city’s top business leaders, YES! Winnipeg in-vestors and key collaborators—including Premier Greg Selinger—at YES! Winni-peg’s annual investor meeting in De-cember 2013. In addition to highlighting EDW’s key projects and activities from the past year, YES! Winnipeg gave an overview of its results to date.


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New Flyer Industries selected Winnipeg as the site for a centralized parts business and an expanded new product development centre (30 jobs).

Buhler Industries decided to relocate manufacturing of one of its product lines to Winnipeg and to pro-ceed with up to four other expansion projects in the city over the next three years (150 jobs total).

Following YES! Winnipeg’s assistance, Medi-Quote Insurance Brokers went ahead with a decision to ex-pand its business (12 jobs).

Complex Games, a leader in the digital interactive media industry, chose Win-nipeg for a significant future expansion (80 new jobs).

Fine Lifestyles maga-zine announced plans to publish its magazine in Winnipeg. This periodi-cal highlights interesting information about Winni-peg-area businesses and organizations (16 jobs).

Canadian Tire Corpora-tion selected Winnipeg as the site of a new ad-vanced cloud-computing data centre (and digital interactive media and gaming development lab). The centre will be located in the Air Canada building in downtown Winnipeg. (80 jobs)

MTS announced the devel-opment of a 70,000-square-foot data centre that will provide co-location server functions, managed hosting and cloud-computing ser-vices. The company antici-pates investing $50 million in this facility (30 jobs).

2013 HIGHLIGHTS

YES! WINNIPEG - MAJOR SUCCESSES IN 2013


Advanced Manufacturing Sector Alliance

EDW spearheaded an initiative aimed at evaluating opportunities associated with the introduction of additive manu-facturing (3D printing) technologies as a means to grow Winnipeg’s economy. The output of this effort was to deter-mine how Winnipeg could position itself—in collaboration with key strate-gic industries like aerospace, ground transportation and medical devices—to take maximum advantage of this rapidly emerging and transformative technol-ogy. An additive manufacturing oppor-tunity framework report was finalized in 2013. Its recommendations are currently being scrutinized by EDW’s steering committee, which includes represen-tation from Canadian Manufacturers & Exporters, the Industrial Technology Centre and the Orthopaedic Innovation Centre (OIC).

EDW is also supporting the OIC in its ef-fort to attract a U.S.-based 3D manufac-turing firm, which would include oppor-tunities for research and development in the area of orthopaedics.

Aerospace Alliance

In partnership with the Manitoba Aerospace Association (MAA), EDW held a roundtable discussion with the Aerospace Alliance in early 2013 that validated and prioritized information collected through individual stakeholder interviews. The following key go-forward actions were identified: support subject matter experts focused on growth, capa-bility development and supply chain po-sitioning; integrate local supply chains to better position firms entering interna-tional supply chains; explore means to reduce costs and increase productivity; and develop vision and strategies, com-municate capabilities broadly, and align with and tap federal programming.

As part of its role with the Aerospace Alliance, EDW crafted a key findings document identifying various opportu-nities and challenges facing Manitoba’s aerospace sector. These key findings were presented to the executive board of the MAA in December 2013. MAA’s executive director Ken Webb participat-ed in this alliance and will be using the key findings document as a foundation from which to formulate strategies and actions for the MAA that continue to support growth of the aerospace sector.

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2013 HIGHLIGHTS

CAPACITY BUILDING

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To ensure Winnipeg is competitive in the global investment arena, it must identify available resources and perpetually improve on current capabilities. By acting as an industry advocate and liason, EDW facilitates partnerships to build capacity and support innovation by promoting the skills, competencies and abilities of Winnipeg’s people and community at large.

From its reliable and well-educated work-force to its competitive business costs, this city has proven to be a welcome addition to the Boeing family ever since first setting up shop here more than 40 years ago. - Kevin Bartelson, General Manager, Boeing Canada Winnipeg


Aerospace Technology Steering Committee

EDW is part of an aerospace technol-ogy road-mapping steering commit-tee, which boasts representation from industry, education and research circles. Its objective is to mobilize Manitoba’s aerospace community in identifying future strategies related to technology priorities, technology funding, technol-ogy collaborations and human resource development. EDW provided matching funds to secure critical industry data en-abling the steering committee’s working groups to formulate future technology opportunities for the sector.

Emerging Technology Cluster Report

An emerging technology cluster report was completed in 2013, which assessed Winnipeg’s competitive credibility—relative to other economic development competi-tors—in the following areas:

• Advanced materials• Agri-food and nutraceuticals• Biomaterials and bio-products• Interactive and digital media• Alternative and renewable energy

Supporting the broader goals and objec-tives found in the City of Winnipeg Eco-nomic Development Strategy 2013-2017, this report identifies key priorities, articu-lates a value proposition for genuine areas of competitive advantage and links local activity to key opportunities internationally.

Intelligent Community Caucus

In September 2013, EDW hosted a gathering of leaders from business, education and government spheres to introduce intelligent community build-ing and to discuss how this concept can best be nurtured within Winnipeg. The session featured a presentation by Dr. Sylvie Albert, dean of business and economics at the University of Winni-peg and a key analyst for the Intelligent Community Forum, a New York-based think tank dedicated to promoting intel-ligent community living worldwide. As a result of this session, EDW formed an intelligent community caucus charged with identifying and advancing initiatives that support the continued growth of Winnipeg as an intelligent community.


Energy & Environment Alliance

The Energy & Environment Alliance was formed in 2012 to engage community stakeholders in developing this emerg-ing and increasingly relevant economic sector within Winnipeg. In 2013, this alli-ance also assumed the role of serving as the Manitoba caucus for QUEST (Quality Urban Energy Systems of Tomorrow).

On behalf of the alliance, EDW present-ed an overview of the group’s activities and go-forward strategies at the annual Manitoba Bio-mass Conference.

The alliance retained the International Institute for Sustainable Development to undertake a business case for the pro-

duction of bio-coal (using bio-mass) as a coal substitute for export. The objective of the report is to evaluate markets for bio-coal export to North American and European markets, as well as to consider the potential for joint ventures through-out Manitoba as a function of the avail-ability of commercially accessible bio-mass volumes.

The alliance is also completing a biofuel project, which will soon be presented to energy and environment stakeholders to advance identified actions focused on foreign direct investment opportunities.

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Winnipeg is a good high-end test market. We can evaluate prod-ucts quickly in a place where the philosophy of care is very good. Winnipeg is also a tight-knit community. You can move quickly.

- David Olivier, CEO, BOMImed

2013 HIGHLIGHTS


2013 HIGHLIGHTS

Investment Promotion

EDW continued its efforts in 2013 to elevate awareness of Winnipeg as a competitive location for investment and trade by hosting three webinar sessions with Canadian consulates and embas-sies abroad. Webinars were held with investment directors at posts in Ger-many, France and Britain. This initiative served to identify FDI opportunities for Winnipeg during the Consider Canada City Alliance/Department of Foreign Affairs, Trade and Development mission to Western Europe in late 2013.

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Foreign Direct Investment

Advisory Group

Formed in 2012, EDW continued its active involvement in a foreign direct investment (FDI) advisory group com-prised of key stakeholders to help navigate coordinated efforts in pursuing FDI opportunities for the city. In 2013, this group largely focused its efforts on the FDI mission to Europe in November. Participants included representatives from Manitoba Trade and Investment; Manitoba Agriculture, Food and Rural Development; Canadian Manufacturers & Exporters; World Trade Centre Winni-peg; Planning, Property & Development (City of Winnipeg); CentrePort Canada; Foreign Affairs, Trade and Development Canada; Manitoba Hydro; and The Win-nipeg Chamber of Commerce.


Company Profiles

EDW continued the task of revamping company profiles featured on its website. Two revised profiles, both involving com-panies in the aerospace sector, were up-loaded in 2013. The businesses featured in these updated offerings include Boeing Canada Winnipeg and StandardAero.

Economic Modeling and Economic Impact Decision Support Tools

EDW developed strategic information sets and tools that provide macro-level projections of GDP and employment growth in Winnipeg, as well as an im-pact decision support tool that gener-ates an estimate of the economic con-sequences of a particular project on the Winnipeg economy.

COMPETITIVE INTELLIGENCE

Understanding its market and its competitors allows an economic development agency to position itself with potential investors.

2013 HIGHLIGHTS


2013 HIGHLIGHTS

Economic Performance Indicators

EDW enhanced its information offering in 2013 with a significant update to its Economic Performance Indicators docu-ment. This comprehensive analysis offers information on numerous indicators for Winnipeg’s economy, including capital investments, employment trends, labour force participation and income growth.

Economic Research Committee

EDW established an economic research committee in 2013 consisting of repre-sentatives from the Canada Mortgage and Housing Corporation, the Manitoba Association for Business Economists, the Manitoba government and the City of Winnipeg. Its purpose is to collaborate on economic forecasts related to Winni-peg’s economy.

EDW coordinated this committee’s par-ticipation in a 2013 Conference Board of Canada webinar entitled “An Economic Look at Canada’s Largest CMAs and Several Mid-Sized Cities.” EDW also hosted a workshop on an economic tool to be used internally to gauge economic impacts of new investment.


Aboriginal Economic Growth Initiative

EDW hosted an Aboriginal economic growth discussion group luncheon in late 2013, with approximately 14 leaders from Winnipeg’s Aboriginal community, to discuss the potential of forming a stakeholder group that would examine Aboriginal economic growth and de-velopment. Participants included the Aboriginal Council of Winnipeg, the Indigenous Leadership Development In-stitute, Red River College, the University of Manitoba, the University of Winnipeg, the City of Winnipeg, Louis Riel Capital Corp, Metis Economic Development Fund and Travel Manitoba.

PARTNERSHIPS

Partnerships are critical for the success of any community’s economic development efforts. These partnerships result in business attraction and sector development.

2013 HIGHLIGHTS

Airport Cities

In partnership with the Winnipeg Air-ports Authority (WAA), EDW co-spon-sored the completion of the Airport City Economic Opportunity Study. The report was presented to the Winnipeg Partnership Committee and the Pre-mier’s Economic Advisory Committee. EDW and the WAA will be reconnecting with their consultants and stakehold-ers—specifically, Manitoba government and City of Winnipeg representatives—regarding potential next steps to con-vert the report’s recommendations into deliverable action items.


Economic Developers Association of Manitoba Fall Forum

EDW was the lead sponsor and planner for the annual Economic Developers Association of Manitoba fall forum held in November 2013. It was the 20-year anniversary of the event, and this year’s theme focused on leadership, with a variety of educational sessions, interac-tive programming, tours and networking opportunities featured. The program included a “Kick-Start Leadership” key-note address by prominent businessman Bob Silver, a workshop on leadership, an aerospace industry tour and a panel discussion analyzing the urban/rural relationship in economic development from a Manitoba perspective.

2013 HIGHLIGHTS

Consider Canada City Alliance

EDW continued its commitment to the national foreign direct investment (FDI) initiative, the Consider Canada City Alliance, a collective of 12 large cities promoting global trade and investment opportunities within Canada. As part of this effort, EDW participated in the sec-ond Consider Canada annual meeting in Halifax in September 2013.

EDW also participated in two Consider Canada foreign direct investment missions in 2013. The first mission targeted various cities in China. A follow-up to the 2012 mission, EDW met with a host of Chinese investors interested in investment opportu-nities involving agri-food processing, clean technology and transportation logistics.

The second mission concentrated on several cities in Western Europe. Cities visited were Madrid, Amsterdam and Milan. Collectively, 30 business-to-busi-ness investor meetings were held with key players from the advanced manufacturing, food processing/production, clean tech-nology and ICT sectors. EDW is following up with selected companies that ex-pressed a sincere interest in the Winnipeg market (specifically in the food processing and ICT industries).

Downtown Council

EDW played a key role as a participant on the Downtown Council in 2013. As part of this effort, EDW worked closely with CentreVenture to develop a terms of refer-ence document establishing a formalized Downtown Council structure, as identified in the City of Winnipeg Economic Devel-opment Strategy 2013-2017.

The Downtown Council, which had previ-ously functioned on an ad hoc basis prior to the adoption of a terms of reference framework, has proven to be an effective forum for members to share information and coordinate activities. This newly formalized structure ensures that the collective efforts of key stakeholders are being maximized to identify and capitalize on economic development opportunities. In 2013, a subgroup of the council was formed to assess actionable strategic pri-orities for 2014, and EDW is playing a key role in coordinating this effort.

The subgroup is currently considering ini-tiatives that will continue to encourage a dynamic, safe and compassionate down-town via robust dining and entertainment, a vibrant residential market, compelling cultural and educational institutions, and attractive office and rental space.


Manitoba Association for Business Economists

EDW presented Winnipeg’s annual economic outlook and highlights at the annual Manitoba Association for Busi-ness Economists conference in Novem-ber 2013.

Smart City Initiative

EDW is working with the University of Manitoba, Cisco Canada, the City of Winnipeg, the Manitoba government and others on initiatives focused on furthering a ‘smart city’ philosophy. This includes the development of an urban digital media lab at the University of Winnipeg and the deployment of an in-formation, communications and technol-ogy infrastructure in downtown’s Sports, Hospitality and Entertainment District. This is part of a longer-term approach to create greater connectivity through smart technologies being built into the city’s urban infrastructure.

Partnership of the Manitoba Capital Region

EDW continues to work with the Part-nership of the Manitoba Capital Region, a group of political leaders with shared geography who recognized more than a decade ago that there was great value in working together to develop a competi-tive, economically strong Capital Region centered around Winnipeg. By building relationships, improving dialogue and identifying common goals, the Manitoba Capital Region has established new lev-els of trust, cooperation and understand-ing toward a regional vision. EDW and this partnership are advancing a capital region data collection project as a foun-dation to developing regional economic development actions.

EDW provided an overview of the City of Winnipeg Economic Development Strategy 2013-2017 to 12 Capital Region economic development officers that identified potential areas for collabora-tion. EDW also participated in a promo-tional video showcasing this partnership.

2013 HIGHLIGHTS


Unmanned Aerial Systems/Un-manned Aerial Vehicles (UAS/UAV)

Together with the Grand Forks Region Economic Development Corporation (EDC), EDW participated in a briefing with the U.S. Commander of NORAD, based at 1 Canadian Air Division in Win-nipeg, to learn about myriad UAS/UAV advances taking place in Grand Forks. EDW and the Grand Forks Region EDC are actively collaborating on opportuni-ties to jointly support UAS/UAV initiatives on both a bi-national and bi-regional ba-sis that pertain to testing, development and commercial application. EDW is also helping to coordinate a similar briefing session with the Canadian Air Force.

“

”

When we consider everything this city continues to of-fer our business, from easy access to applicable talent to competitive operating costs, we remain convinced that Winnipeg is the right place to bet on our future.

- Mike Scott, Chief Financial Officer, StandardAero

2013 HIGHLIGHTS


WHY WINNIPEG for BUSINESS Videos

The result of a concerted effort over the first half of 2013, EDW completed production on a suite of seven new videos collec-tively known as the WHY WINNIPEG for BUSINESS series. Hosted by life-long Winnipegger Peter Jordan, each short video in this series features Mr. Jordan talking with local business leaders about specific advantages Win-nipeg offers area firms.

The videos will be mar-keted to a variety of external audiences. Ultimately, the objective of this project is to attract investment and gener-ate sustainable growth throughout Winnipeg’s multiple industry sectors.

Strategic Marketing Plan

EDW completed a two-year strategic marketing plan spanning the 2012 to 2013 timeframe, which was de-signed to raise Winnipeg’s profile as a top location for business investment. Marketing activities in 2013 showcased Winnipeg’s value proposition to local and national audiences, to North American audiences largely based in the U.S. and to international audiences. Guiding this marketing plan was an execution document defining completion dates of specified deliverables.

GROW in WINNIPEG Brochure

EDW launched a second edition of its award-win-ning GROW in WINNIPEG brochure in January 2013, which succinctly highlights the advantages of the city’s 10 key business sectors.

Branding Exercise

EDW commissioned an analysis to assess how Winnipeg is—or wishes to be—perceived by FDI target audiences. Its pri-mary purpose is to iden-tify effective positioning within the marketplace, as well as unique selling propositions, key mes-sages, target audiences and effective communica-tion tactics. The process included competitive re-search and reviews of best practices to determine how Winnipeg can more effectively position itself with potential FDI targets.

2013 HIGHLIGHTS

MARKETING & COMMUNICATIONS

MARKETING


These videos feature the following topics and spokespersons:

1. Abundant and Low-Priced Energy (Kevin Bartelson, general manager of Boeing Canada Winnipeg)

2. Location/Transpor-tation (Doug Pollard, co-CEO of Pollard Banknote Limited)

3. Supportive Business Community (Doug Harvey, president of Maxim Truck & Trailer)

4. Research & De-velopment (Gerry Price, CEO of Price Industries; Joe Cyr, president of Price Industries)

5. Quality of Life (Rob Johnston, regional president of RBC; Paul Jordan, COO of The Forks Renewal Corpo-ration)

6. Workforce (Charles Henaire, senior vice-president and CFO, Canada, The Great-West Life Assur-ance Company)

7. Low Business Costs (Craig McIntosh, president and CEO of Acrylon Plastics)

In addition to being posted on EDW’s website and You-Tube channel, YES! Winni-peg’s business development professionals screen applica-ble videos to potential clients who are considering invest-ing in the city. Trade shows, conferences and one-on-one meetings all offer excellent opportunities to get the word out about Winnipeg. The series is designed to be brief enough to be effective in these situations, while boasting enough rich con-tent to encourage substan-tive follow-up discussions.

2013 HIGHLIGHTS

GROW in WINNIPEG Videos

Further progress was also made throughout 2013 on EDW’s GROW in WIN-NIPEG series of videos, again hosted by Peter Jor-dan. In addition to a video highlighting the energy and environment sector, which features Manitoba Hydro’s president and CEO Scott Thomson, two supplemental videos were produced: Paul Jordan, chief operating officer of The Forks Renewal Corpo-ration, showcases Winni-peg’s quality of life; and Mark Chipman, executive chairman of True North Sports & Entertainment, talks about the city’s tangi-ble entrepreneurial spirit. All three videos are post-ed on EDW’s website and YouTube channel.


2013 Placements

EDW shared the cost of placing strategic print ads within various indus-try-specific publications. EDW partnered with Cen-treVenture Development Corporation in placing an ad in the 2014 BOMA Manitoba Commercial Building Directory, for ex-ample, and EDW also col-laborated with CentrePort Canada on two significant ads in Site Selection mag-azine and Area Develop-ment magazine.

Winnipeg in the News

EDW placed two joint advertisements within the publication (with Cen-trePort Canada and Cen-treVenture Development Corporation respectively).

Total readership of Delta Sky exceeds five million; that’s more than Forbes, Fortune, USA Today and The Wall Street Journal. Earned media for this pro-file was valued at $144,000. The profile is currently available via EDW’s web-site. Reaction to the piece was swift and positive, with both local and national/in-ternational comments from public- and private-sector stakeholders voicing tre-mendous support.

2013 HIGHLIGHTS

Winnipeg Profile in Delta Sky Magazine

EDW staff worked exten-sively with the publishers of Delta Sky magazine—an in-flight publication serving Delta Airlines’ 13 million monthly pas-sengers—to feature an extended profile of Win-nipeg in the November 2013 issue.

The profile totaled 16 pages, with the ad/editori-al ratio split 50/50. Martin Cash, a highly respected business writer with the Winnipeg Free Press, was hired by the magazine’s publishers to author the profile. Fourteen local entities advertised in the profile, either separately or as a joint venture with a partnering organization.

ADVERTISING


Winnipeg in the News

EDW launched its inaugu-ral edition of Winnipeg in the News in August 2013, an e-newsletter designed to summarize the month’s most compelling economic development activity at the local level. September, October, November and December editions fol-lowed. Collectively, these well-received news round-ups were distributed to an average of 5,821 recipients.

Sitelines

In June 2013, EDW launched its second volume of Sitelines—an e-newsletter focusing on Winnipeg’s most signifi-cant investment-related news—which primarily targets site selectors, real estate developers and companies looking at Winnipeg as a place to do business. It was distribut-ed to 5,151 recipients.

Community Progress Reports

EDW regularly issues com-munity progress reports to highlight its key activities and accomplishments over a specified period. Also incorporated within these updates is the work of YES! Winnipeg, an EDW initiative, as well as EDW’s Tourism Winnipeg division. The community progress reports were delivered to an average of 5,206 recip-ients and posted to the website every quarter.

Quarterly Economic Highlights

EDW distributed its quar-terly economic highlights to an average of 5,105 recipients. This publication provides a three-month snapshot of Winnipeg’s economy based on several key performance indicators, which are then compared to previous quarters as well as to the Canadian average.

2013 HIGHLIGHTS

COMMUNICATIONS

EDW ramped up its efforts on the social media front, with results showing a significant advance com-pared to 2012. Particular attention was directed toward EDW’s Twitter and YouTube accounts.

SOCIAL MEDIA

2013

EDW Twitter Followers

1,564

EDW YouTube Views

12,972

EDW LinkedIn Group Members

1,091

Y!W Twitter Followers

1,697

Y!W YouTube Views

1,143


Grant Park Pavilions Project

Marina James was quoted in a Winnipeg Free Press article covering the Grant Park Pavilions project, a proposed $200-million mixed-use development to be housed on 18 hectares of vacant land on Taylor Ave-nue that wraps around the west and south sides of the old Manitoba Hydro building.

Winnipeg’s Development Projects

EDW tracked coverage in Bear-skin Airlines’ in-flight magazine, Bear Country, in which Marina James spoke about Winnipeg’s current development projects.

EDW received various requests from the media in 2013, which contributed to 162 placements from 55 published stories about Winnipeg that resulted in an earned media value of $751,380.

MEDIA RELATIONS

Highlights

Public Art Column

Marina James contributed a column about the importance of public art within the inaugural (December 2013) issue of SMART Tab, a regionally targeted publi-cation that focuses primarily on providing information about the current job market to young peo-ple in Manitoba.

162Placements

55Published

Stories

2013 HIGHLIGHTS


The Loop Launch

Several media outlets, among them CTV News and CBC Radio, covered the official launch of The Loop, a joint initiative of EDW and Tourism Winnipeg. Subsequent-ly, EDW president and CEO Marina James also contributed an editorial to the Win-nipeg Free Press highlighting the myriad social and economic benefits of walkable cities, which culminated in an introduction to The Loop.

EDW Is a Top 10 Economic Development Agency

EDW tracked coverage in the Win-nipeg Sun regarding its selection by Site Selection magazine as one of Canada’s top 10 economic development groups in its sixth annual “Best to Invest” awards and rankings. The September 2013 issue also lists Winnipeg as a top Canadian metro based on April 2012 to March 2013 project data.

Smart21 Community Designation

EDW responded to the Winnipeg Sun and the Winnipeg Free Press about Winnipeg’s selection for the fourth straight year as one of the Intelligent Community Forum’s Smart21 Communities, an annual awards cycle celebrating the ac-complishments of communities in promoting inclusive prosperity built on a foundation of information and communications technology.

162Placements

$751,380Earned Media Value


INTRODUCTION

2013 HIGHLIGHTS

Tourism is a key economic driver for Winnipeg, attracting ap-proximately four million visitors each year and resulting in an estimated $647 million in direct expenditures.

Tourism Winnipeg, a division of Economic Development Win-nipeg Inc., continues to collaborate with stakeholders and lead efforts to attract meetings and conventions, sports and special events, travel trade and leisure travellers. Tourism Winnipeg is the city’s official destination marketing organization responsible for increasing visitation through a variety of tourism-related sales and marketing initiatives.

2013 HIGHLIGHTS: TOURISM WINNIPEG


2011-2015 Master Tourism Plan

The comprehensive five-year 2011-2015 Master Tourism Plan was substantially updated in January 2013. Revisions in-cluded an executive summary and high-lights of results achieved to date. This plan guides the city’s tourism efforts and creates compelling synergies in estab-lishing Winnipeg as a desirable four-sea-son destination for meetings and con-ventions, sports and special events, and travel trade, as well as a destination for leisure travellers. The advances made in 2013 will help position Winnipeg for increased visitation and a greater return on investment for all stakeholders.

On a related note, Tourism Winnipeg hosted a follow-up tourism industry workshop with 40 stakeholders to pres-ent the 2011-2015 Master Tourism Plan and to talk about the future of tourism for Winnipeg.

The Loop: Winnipeg’s Signature Walking Circuit

A joint initiative of EDW and Tourism Winnipeg, The Loop—Winnipeg’s first signature walking circuit through old St. Boniface and downtown Winnipeg—was developed in collaboration with the following organizations: Tourisme Riel, Downtown Winnipeg BIZ, Exchange District BIZ, The Forks North Portage Partnership, Entreprises Riel and Rivers West. The 9.5-kilometre 3.5-hour walk guides visitors through urban Winnipeg’s historic, cultural, architectural and mod-ern-day gems.

A brochure and website were developed (www.tourismwinnipeg.com/theloop) in preparation for the official launch event held at The Forks on June 14, 2013, with Mayor Sam Katz presiding.

Sponsorships for the initiative were received from Travel Manitoba, Rivers West, Exchange District BIZ, Downtown

Winnipeg BIZ and The Forks North Por-tage Partnership. An additional two-year commitment from Manitoba Tourism, Culture, Heritage, Sport and Consumer Protection will start in 2014, targeting a second-phase rollout focused on way-finding along the circuit. Similarly, meetings were also held with the City of Winnipeg and Rivers West to discuss way-finding and signage opportunities.

2013 HIGHLIGHTS

TOURISM WINNIPEG ACTIVITIES


Mayor Sam Katz was on hand to present the following awards to these deserving recipients:

Volunteer of the Year (tie): George Einarson, Festival du Voyageur; Annette Eibner, The Manitoba Mar-athon; Henri and Georgette Dupuis, Festival du Voyageur

Employee of the Year: Marian Perrett, Ô Tours

Business of the Year: Winnipeg Air-ports Authority

Leaders of the Year: Margaret Red-mond and Hartley Richardson, Assini-boine Park Conservancy

Tourism Influencer of the Year: Cindy Kirby, Association of Public-Safety Communications Officials, Canada Annual Conference

Marketing over $2,500: The Fort Gar-ry Hotel, Spa and Conference Centre (Winnipeg 1913)

Marketing under $2,500: Central Can-ada Comic Con

Innovation of the Year: Winnipeg Trolley Company

Tourism Partner of the Year: Jacques Bourgeois, Oak Hammock Marsh

Lifetime Achievement: Paul Robson

2013 HIGHLIGHTS

Winnipeg Tourism Awards of Distinction

Tourism Winnipeg hosted the second annual Winnipeg Tourism Awards of Distinction, with 200 tourism industry attendees. These awards celebrate the people, places, organizations and events that have gone above and beyond to offer a superior tourism experience to travellers in Winnipeg.

Examples of excellence demonstrated by 2013 award winners include a new trol-ley tour company that offers a whimsical way to see Winnipeg sights, an engaging marketing campaign commemorating the 100-year anniversary of a local histor-ic hotel and a visionary leadership duo changing the face of North America’s second-largest urban park.


2013 Destination Marketing Plan and Partnership Opportunities

The 2013 Destination Marketing Plan and Partnership Opportunities document was developed and presented to more than 100 industry stakeholders.

World Route Development Forum

Tourism Winnipeg attended the 19th World Route Development Forum with the Winnipeg Airports Authority to promote Winnipeg. It was the largest forum to date, attracting almost 3,000 high-profile delegates from more than 100 countries worldwide.

National Tourism Week

Tourism Winnipeg celebrated National Tourism Week, June 10 to 14, 2013, with the launch of the “Capture Your Winnipeg” photo contest, The Loop urban circuit and the onlyinthepeg.com blog. Festivities also included a culinary media event, a Break-fast Television spot and a “Welcome to Winnipeg” event at the airport.

LGBT Workshop

Tourism Winnipeg co-hosted a lesbian, gay, bisexual and transgender workshop with Travel Manitoba for 50 tourism attractions and hotels in order to better serve this market via increased visitation.

BOLD Breakfast Presentation Tourism Winnipeg and the RBC Con-vention Centre Winnipeg presented the value of meetings and conventions at a BOLD Breakfast presented by The Win-nipeg Chamber of Commerce.


2013 HIGHLIGHTS

MEETINGS &CONVENTIONS

A convention is an event where the primary activity of delegates is to attend educational sessions, participate in meetings, socialize or attend other organized events like exhibits and trade shows.

In addition to the economic benefits of delegate spend-ing in Winnipeg, meetings and conventions contribute to the overall economic and professional development of a destination in various ways: they provide forums whereby international investors can interact with local businesses; they create destination exposure amongst mobile, affluent and decision-making groups; they attract top professionals in any given field, thereby delivering global expertise into the host community; they create opportunities for the ex-posure of local business, investment, research and cultural products to a global audience; and they advance interna-tional cooperation and understanding by creating forums for high-level exchanges.

“ Our city is full of talented people who can go that extra mile to ensure that visitors leave with an amazing Winnipeg expe-rience.

- Norma Spence, Aboriginal Relations and Economic Development Manager, Manitoba Floodway and East Side Road Authority

”


Sales Activities

Tourism Winnipeg’s meetings and conventions staff conducted nearly 700 direct sales calls and almost 800 service calls in 2013. Tourism Winnipeg also prepared and presented 62 proposals and bids to prospective clients to attract their meetings to Winnipeg. And Tour-ism Winnipeg worked with supportive industry partners to host 11 site visits of Winnipeg to proactively attract meet-ings and conventions.

2013 HIGHLIGHTS

Financial Impact

A total of 194 meetings and conven-tions were held in Winnipeg in 2013 (a six per cent increase over 2012), which collectively total approximately 49,941 delegates (a 12 per cent increase over 2012) and $50 million in estimated direct expenditures.

Throughout 2013, Tourism Winnipeg and partners secured a total of 266 new future conferences (a 52 per cent increase over 2012). Dates span until 2019 and collectively total approxi-mately 34,635 room delegates (a 21 per cent increase over 2012) and $35 mil-lion in estimated direct expenditures.


Secured Conferences

Notable conferences secured in 2013 include:

Professional Photographers of Can-ada 2014 Canadian Imaging Con-ference and Tradeshow, April 26-29, 2014, 275 delegates

Canadian Mathematical Society Summer Meeting, June 6-9, 2014, 400 delegates

Aboriginal Peoples Television Net-work World Indigenous Television Broadcasters Meeting, June 18-24, 2014, 600 delegates

Childhood and Adolescence Obesity Conference, September 24-26, 2014, 275 delegates

Canadian Diabetes Association Annu-al Conference, October 22-25, 2014, 2,300 delegates

2013 HIGHLIGHTS

Hosted Conferences

Notable conferences held in 2013 include:

Investors Group Financial Services, January 27-30, 2013, 600 delegates

Liberal Party of Canada Leadership De-bate, February 2, 2013, 500 delegates

Geological Association of Canada GAC/MAC Annual Meeting, May 22-24, 2013, 800 delegates

Canadian Library Association Annual Conference & Tradeshow, May 29-June 1, 2013, 600 delegates

Community Foundations of Cana-da CFC 2013 Conference, June 6-8, 2013, 600 delegates

Canadian Orthopaedic Association Annual Meeting, June 18-22, 2013, 600 delegates

Lutheran Church of Canada Joint Convocation & Youth Conference, July 5-9, 2013, 600 delegates

Canadian Society of Association Executives National Conference & Showcase, September 18-20, 2013, 550 delegates

Transportation Association of Canada Annual Conference & Exhibition, Sep-tember 18-26, 2013, 900 delegates

Council for the Advancement of Na-tive Economic Development Officers National Conference & AGM, Octo-ber 22-24, 2013, 400 delegates


International Network of Indigenous Health Knowledge and Develop-ment Conference, October 5-10, 2014, 800 delegates

National Partners for Child Care-Child Care 2020 Conference, November 13-15, 2014, 550 delegates

Canadian Association of Occupation-al Therapists 2015 National Confer-ence, May 24-31, 2015, 400 delegates

Canadian Music Educators Associa-tion National Conference, July 7-11, 2015, 500 delegates

Dietitians of Canada 2016 National Con-ference, June 8-10, 2016, 250 delegates

Summary of Events Attended

Tourism Winnipeg’s meetings and conventions representatives attended the following events in 2013:

American Society of Association Ex-ecutives annual conference and trade show in Atlanta, Georgia; Tourism Winnipeg exhibited in the Canadian Tourism Commission stand; 21 sales contacts were established but no leads resulted for Winnipeg

Canadian Society of Association Executives trade show in Winnipeg, resulting in 12 leads

IMEX North America marketplace in Las Vegas, with the Canadian Tourism Commission, resulting in five leads

2013 HIGHLIGHTS

IMEX Frankfurt, with the Canadian Tourism Commission; 17 meetings resulted in five leads

Rejuvenate marketplace in Daytona Beach, Florida, with the RBC Conven-tion Centre Winnipeg; 25 appoint-ments resulted in three leads

EIBTM Barcelona, with the Canadian Tourism Commission; 21 meetings resulted in four leads


Training Seminars

Tourism Winnipeg developed training seminars that showcased the Winnipeg selling proposition for partners partic-ipating in Team Winnipeg initiatives (targeted toward increasing sales effec-tiveness and professionalism).

Tête-à-Tête Tradeshow

Team Winnipeg partners attended the Tête-à-Tête Tradeshow in Ottawa (result-ing in 19 leads) to promote Winnipeg as a meeting and convention destination.

Ottawa Sales Blitz

Tourism Winnipeg developed and at-tended an Ottawa sales blitz with eight Team Winnipeg partners; 46 appoint-ments resulted in 29 leads.

Team Winnipeg

Team Winnipeg is comprised of 51 tour-ism industry stakeholders who gather at bi-annual general meetings. This partner-ship’s primary purpose is to ensure that meetings and conventions held in Winni-peg are given the support, commitment and partnership power necessary to de-liver resounding success. Team Winnipeg collaborators continued to invest in this valuable consortium in 2013, collecting $159,165 in partnership revenue.

Team Winnipeg led 11 initiatives, includ-ing four trade shows, one client event, one familiarization tour, the citywide am-bassador welcome program and various sponsorship events.

Highlights of 2013 Team Winnipeg initia-tives are summarized hereafter.

Canadian Society of Association Executives National Convention

Especially noteworthy in 2013, Tourism Winnipeg and partners hosted the Ca-nadian Society of Association Executives (CSAE) national convention, which show-cased Winnipeg as an ideal convention destination to more than 500 delegates. The convention’s itinerary included an airport welcome, an opening reception, a gala dinner, a Winnipeg Free Press wrap and delegate promotional gifts. As part of this event, Tourism Winnipeg posted a video entitled “Winnipeg—You Ain’t Seen Nothing Yet” to You-Tube, garnering more than 10,000 views in one week. Ultimately, this CSAE event resulted in 35 new prospects for Team Winnipeg partners.

PARTNERSHIPS

2013 HIGHLIGHTS


IncentiveWorks

Tourism Winnipeg led planning and de-velopment initiatives that facilitated Team Winnipeg’s participation at Incentive-Works in Toronto with four partners from Team Winnipeg, resulting in 13 leads.

CSAE Winter Summit

Team Winnipeg partners attended the Canadian Society of Association Execu-tives Trillium Chapter Winter Summit in Niagara Falls to promote Winnipeg as a meeting and convention destination.

Ignite Business Expo

Tourism Winnipeg developed all applica-ble materials to support Team Winnipeg’s attendance at the Ignite Business Expo in Toronto to promote Winnipeg as a meeting and convention destination; 23 client meet-ings were held.

VIP Familiarization Tour

Team Winnipeg hosted a VIP familiarization tour of the city for seven convention clients (executive directors and presidents) that col-lectively represent a potential windfall for the city of more than 4,400 delegates spanning 2014 to 2017.

This year’s unique familiarization tour allowed honoured guests to experience Winnipeg’s attractions, services and accom-modations, and it changed participants’ perceptions about the city and how it could be an ideal environment to host their re-spective conferences.

2013 HIGHLIGHTS

CSAE Holiday Event

Team Winnipeg partners attended and sponsored the Canadian Society of Association Executives Toronto Chapter Holiday Event (11 prospective clients were in attendance).


2013 HIGHLIGHTS

Familiarization Tour

The WTC hosted five tour operators and one travel media professional on a four-day familiarization tour of Winnipeg, which has resulted in the development of several tours to Winnipeg slated for 2014.

Student & Youth Travel Association

Annual Conference

The WTC attended the Student & Youth Travel Association annual conference in Los Angeles, California, resulting in nine new leads.

Anderson Vacations Collaborations

Selected WTC partners attended Ander-son Vacations travel agent and consum-er events in Calgary and Edmonton. As well, the WTC hosted an Anderson Vacations staff tour operator meeting, with 25 agents attending.

Social Media Workshop

The WTC hosted a successful social media workshop in the first part of 2013, drawing 31 partners.

Winnipeg Tour Connection

The Winnipeg Tour Connection (WTC) is a collection of group travel profession-als dedicated to making group travel to Winnipeg a seamless experience. These travel experts—whose WTC-re-lated activities are managed by Tourism Winnipeg—provide inviting experiences to travellers by offering them a sense of exploration, discovery and inspiration. In 2013, the WTC included 26 partners. Throughout the year, 312 sales calls and 75 service calls were conducted on behalf of the WTC.

Highlights of 2013 WTC initiatives are presented next:


2013 HIGHLIGHTS

Minnesota Sales Blitz

Tourism Winnipeg executed a Minnesota sales blitz with seven WTC partners. A total of 33 appointments were conducted, which ultimately resulted in 18 leads.

Ontario Motor Coach Association

Conference & Marketplace

Representing and sponsored by WTC partners, Tourism Winnipeg attended the Ontario Motor Coach Association Conference & Marketplace in Toronto, which resulted in 13 leads.

Winnipeg Tour Connection

Resource Guide

The Winnipeg Tour Connection’s 2014 re-source guide was produced and distributed to 526 U.S. and Canadian tour operators.


Sport tourism involves any activity where people are attracted to a particular location as a sport event participant, an event spectator or to attend sport attractions. Sport tourism is a grassroots economic development initiative involving munici-palities, national and provincial sport organizations, and sport and tourism partners.

Special events include artistic and cultural activities that attract performers, audiences and media. Special events of national or international stature contribute to the economic well-being of a host city. In addition to the direct spending of participants and operational event expenditures, product placement through media coverage contributes positively to the image of a city and represents substantial advertising value.

Tourism Winnipeg leads these efforts and collaborates with Travel Manitoba (Sport Secretariat of Manitoba Tourism, Cul-ture, Heritage, Sport and Consumer Protection), Sport Mani-toba, MTS Centre, arts groups and industry partners to attract sports and special events to the city.

SPORTS & SPECIAL EVENTS

2013 HIGHLIGHTS


Financial Impact

Tourism Winnipeg tracked 38 sports and special events held in Winnipeg from Jan-uary to December 2013 (on par with 2012), with 21,924 participants (a 211 per cent increase in participants over 2012) and direct spending estimated at $17 million.

Throughout 2013, Tourism Winnipeg and partners secured a total of 58 future sports and special events (a 35 per cent increase over 2012). Dates span until 2017 and collectively total approximate-ly 37,086 participants and $21 million in estimated direct expenditures.

Sales Activities

Tourism Winnipeg’s sports and special events staff conducted nearly 200 direct sales calls and 58 service calls. Tourism Winnipeg prepared and presented 16 proposals and bids to prospective clients to attract their sports and spe-cial events to Winnipeg. As well, Tour-ism Winnipeg worked with supportive industry partners to host five site visits to proactively attract these types of events to the city.

On two separate occasions throughout 2013—in the first and fourth quarters respectively—Tourism Winnipeg host-ed a sport forum at Sport Manitoba to encourage sport organizations to invite their national and international compe-titions to Winnipeg. A total of 20 sport organizations attended.

“

”

To be successful in today’s increasingly competitive environment, companies must learn to stage experienc-es for each one of their individual customers. We have entered the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers that engage each one of them in an inherently personal way.

- The Experience Economy, Joseph Pine and James Gilmore


Hosted Sports and Special Events

Notable sports and special events held in 2013 include:

PGA Tour Canada 2013 Players Cup, July 15-21, 2013, 312 participants

2013 Bantam Lacrosse Nationals, Au-gust 1-8, 2013, 175 participants

2013 Founders Cup Junior B Cana-dian Lacrosse, August 19-23, 2013, 290 participants

38th Annual Three Flags Classic Motorcycle Trip, Southern California Motorcycling Association, September 2-3, 2013, 200 participants

Canadian Curling Trials 2013 Tim Hor-tons ‘Roar of the Rings,’ December 1-8, 2013, 8,000 participants and visitors

Secured Sports and Special Events

Notable sports and special events secured in 2013 include:

2014 Western Regional Rhythmic Gymnastics Championships, April 16-19, 2014, 150 participants

2014 Canadian Prairie Invitational, May 8-10, 2014, 250 participants

2014 Canadian Chess Challenge, May 18-19, 2014, 250 participants

2015 Junior & U23 Badminton Can-ada National Championships, April 27-May 2, 2015, 400 participants

2016 National Hockey League Her-itage Classic, February 26-28, 2016, 100 participants

2017 Canada Summer Games, Au-gust 4-19, 2017, 6,500 participants


Tourism Winnipeg’s sports and spe-cial events representatives attended the following industry-specific events in 2013:

Eastern Ottawa Consortium; met with staff at nine sports organizations

Canadian Sport Tourism Alliance Sports Events Congress in Ottawa; met with eight national sport organi-zations

2013 HIGHLIGHTS


FIFA Site Visit

Tourism Winnipeg hosted a site visit in connection with the 2015 FIFA Women’s World Cup.

Special Event Tourism Fund

The Special Event Tourism Fund (SETF)—established in 2008 after ap-proval from Winnipeg’s city council—is generated through a portion of the City’s accommodation tax revenue. It is managed by Economic Development Winnipeg Inc., with representation from Tourism Winnipeg, and run in partner-ship with the City of Winnipeg and the Manitoba Hotel Association.

Eligible events include regional, national and international conventions, as well as sports and special events that meet certain criteria.

The SETF processed a total of 40 ap-plications throughout 2013, for a total commitment of $3.56 million to 86 meet-ings, conventions and events spanning 2009 (the program start date) to 2018. These events cumulatively represent more than $52.4 million in direct expen-ditures for Winnipeg.

2013 HIGHLIGHTS


TRAVEL TRADE

The Canadian Tourism Human Resource Council defines the travel trade sector as supporting the bookings and sales of travel. These bookings involve either all-encom-passing tour packages or single bookings for individual travellers (FIT: fully individual or independent traveller).

The three subgroups of travel trade include retail travel agencies, which are brokers reselling travel; wholesale tour operators, which develop travel packages and sell them to travel agencies; and affinity clubs (clusters of people linked by common interest or purpose) that trav-el together as preformed groups and either purchase travel packages or book travel themselves.

2013 HIGHLIGHTS


Sales Activities

Tourism Winnipeg represented Winni-peg’s travel trade industry at seven sales marketplaces throughout 2013 and con-ducted 228 client appointments.

Tourism Winnipeg developed a bilingual Winnipeg sell sheet to be distributed to VIA Rail passengers during their Winni-peg stopover to encourage passengers to explore the city. As well, a Canadian Museum for Human Rights/Rotary Inter-national brochure was produced for the student/youth market. Tourism Winnipeg designates also met with VIA Rail and The Forks area partners to discuss op-portunities for programming for leisure, group and package tours of Winnipeg. And throughout 2013, Tourism Winnipeg representatives regularly participated in the Canadian Student & Youth Travel Association’s monthly meetings.


Tourism Winnipeg’s travel trade representative attended the following events in 2013:

American Bus Association Market-place in Charlotte, North Carolina; 18 appointments resulted in nine leads

National Tour Association Conference in Orlando, Florida; 25 appointments generated 12 leads

Rendez-vous Canada Marketplace in Ottawa; 36 tour operator meetings yielded 18 leads

Summary of Events Hosted

Tourism Winnipeg’s travel trade repre-sentative orchestrated the following key events in 2013 to encourage tour opera-tors to bring group tours to Winnipeg:

Co-hosted nine international tour operators with Travel Manitoba, who were all overnighting in Winnipeg en route to Churchill (four from France, four from the U.K., one from Germany)

Hosted 15 Canada specialist travel agents from the U.K., France and Germany for two days in Winnipeg as part of the Canadian Tourism Com-mission’s Mega Familiarization Tour

Coordinated and hosted a familiar-ization tour for 26 Dertour German travel agents

2013 HIGHLIGHTS


VISITOR INFORMATION SERVICES

Visitor information services provides visitors with tools to plan their vacations through visitor guides, maps, websites, online reservations, toll-free enquiries, face-to-face travel counselling, live chat and social media activities intended to optimize visitor experiences and increase length of stay. A related function involves furnishing the most current tour-ism information to applicable frontline staff who regularly interact with visitors.

2013 HIGHLIGHTS


2013 HIGHLIGHTS

Collateral Distributions

Throughout 2013, 344,038 pieces of Tourism Winnipeg collateral materials were distributed. For example, Tourism Winnipeg partners received the follow-ing items: 68,232 2014 Winnipeg Visitor’s Guide booklets, 43,206 2013 Winnipeg Events & Itineraries Guide publications, 117,930 maps, 46,013 Taste magazines and 16,071 ‘The Loop’ brochures.

Frontline Presentations

Tourism Winnipeg’s visitor information services staff met with the frontline staff and management of 26 hotels and attractions throughout 2013 to promote upcoming events and new develop-ments. Comprehensive presentations were delivered at the following locations, among others: Sandman Hotel & Suites

Winnipeg Airport Hotel, Hilton Winnipeg Airport Suites, Best Western Plus Winni-peg Airport Hotel and the University of Winnipeg’s geography department.

On a related note, Tourism Winnipeg partnered with Travel Manitoba and the Manitoba Tourism Education Council to provide pertinent frontline tourism indus-try staff with training presentations. A cu-mulative total of 52 participants represent-ing 32 hotels and attractions took part.

Visitor Information/Welcome Booths

Tourism Winnipeg’s visitor informa-tion services staff provided visitor in-formation and/or welcome booths in connection with the following events in 2013:

Tim Hortons ‘Roar of the Rings’

Red River Co-op Speedway ‘Tourism Night’

Canadian Society of Association Executives national convention

Transport Association of Canada national convention

Geological Society national convention

Canadian Libraries Association national convention


2014 Winnipeg

Visitor’s Guide

Tourism Winnipeg devel-oped the 2014 Winnipeg Visitor’s Guide. A major collaborative effort by Tourism Winnipeg staff every year, this latest edition serves as the quintessential tool for planning a visit or ‘stay-cation’ in Winnipeg. It includes comprehensive planning information and has extended sections outlining where to stay and things to do.

Winnipeg Events &

Itineraries Guide

Tourism Winnipeg produced the Spring/Summer 2013 Winnipeg Events & Itineraries Guide. This guide offers visi-tors a comprehensive listing of major events in Winnipeg, as well as themed itineraries around specific interests like family travel, culinary delights and outdoor activities.

2011 Winnipeg

Visitor Profile

Tourism Winnipeg complet-ed and distributed the 2011 Winnipeg Visitor Profile publication. This profile is updated annually to reflect the most recent tourism information released from Statistics Canada. It pro-vides accountability to stakeholders, along with in-formation and intelligence benefitting Tourism Winni-peg’s industry partners.

2013 HIGHLIGHTS

MARKETING & COMMUNICATIONS

MARKETING

Legends & Tales

Tourism Winnipeg pro-duced Volume 2 of Leg-ends & Tales in 2013. This booklet contains unique Winnipeg story angles intended for travel media journalists. It also high-lights relevant information about the city (e.g., new developments, major events and popular neigh-bourhoods) for inclusion within resulting stories.


Sell Sheets

Tourism Winnipeg pro-duced meeting/convention and international travel trade sell sheets. These sell sheets are sales tools in-tended for the travel trade and meeting/convention representatives at Tourism Winnipeg. They contain relevant information for meeting planners and tour operators that summariz-es why these prospective clients should bring their business to Winnipeg.

Meeting Planner

Service Toolkit

Tourism Winnipeg pro-duced a meeting planner service toolkit—a one-stop resource for planning suc-cessful events in Winnipeg.

2013 HIGHLIGHTS

“Capture Your Winnipeg”

Photo Contest

Tourism Winnipeg launched the 2013 edition of the “Capture Your Win-nipeg” photo contest, in which local amateur pho-tographers were invited to submit their best Winnipeg photos for a chance to win a grand prize—and the op-portunity to be published in Tourism Winnipeg’s marketing materials.

2013 Website Results

2013

Website Unique Visitors

508,938

Website Page Views

2,360,700


Barometer Report

Tourism Winnipeg pro-duced and distributed two Barometer Report pub-lications. These reports are designed to provide current economic per-formance indicators like tourism statistics, analyses and industry trends.

2013-2014 Meetings &

Conventions Magazine

Tourism Winnipeg created a glossy 52-page 2013-2014 Winnipeg Meetings & Con-ventions Magazine, which was distributed to more than 20,000 convention organizers, tourism suppli-ers and meeting planners across Canada. It is used as a sales piece for inter-ested meeting planners, association executives and other decision-makers. The magazine highlights the city’s new developments, top things to see and do, reasons to bring a meeting or convention to Winnipeg, and presents information on Winnipeg’s diverse accommodations, meeting spaces and off-site venues.

2013 HIGHLIGHTS

ADVERTISING

Tourism Winnipeg also worked with Travel Manito-ba to produce a series of advertorial-style print ads appearing in the Winnipeg Free Press throughout the year that showcased sea-sonal events and attrac-tions occurring within the city at that time. As well, Tourism Winnipeg placed LGBT-themed ads in the Gay & Lesbian Travel Di-rectory and the Travel Gay Canada Directory.

COMMUNICATIONS

2013 Placements

Tourism Winnipeg placed strategic ads within various industry-leading publi-cations during 2013. A major effort in this regard involved a comprehensive cooperative advertising campaign for the meetings and conventions mar-ket—with ads appearing in various print and digital mediums—in collabora-tion with RBC Convention Centre Winnipeg and Travel Manitoba.


Messenger E-Newsletter

The Winnipeg Tour Con-nection’s Messenger e-newsletters (Summer and Fall editions)—which show-case what’s new in Winni-peg for group tours—were produced and distributed to more than 150 Cana-dian, 234 U.S. and four international operators.

2013 HIGHLIGHTS

Visit Winnipeg Leisure

E-Newsletter

Tourism Winnipeg pro-duced a Visit Winnipeg monthly leisure e-newsletter and distributed it to more than 6,000 subscribers. This e-newsletter features infor-mation about Winnipeg’s latest new developments and events, and it offers suggestions on things to see and do to assist travel-lers in planning a memora-ble visit to Winnipeg.

Tourism Winnipeg’s social media results showed considerable improvement across the board relative to 2012, with new social me-dia channels also added to promote brands launched in 2013. (e.g., Peg City Grub and Only in the Peg).

Highlights

Tourism Winnipeg hosted the winners of the “Win a Trip to Winnipeg” Pinter-est contest in the city for four days, selected from 711 entries (with 83 per cent from outside of Man-itoba). This contest result-ed in a 50 per cent spike in Pinterest followers.

Tourism Winnipeg hosted its first Instagram photo-walk in the Exchange District, resulting in more than 250 posts under the hashtag #onlyinthepeg and over 7,000 impressions.

SOCIAL MEDIA

2013

Visit Winnipeg Facebook Likes

13,221

Tourism Winnipeg Twitter Followers

10,002

Peg City Grub Twitter Followers

3,859

Peg City Grub Blog Visits

29,409

Only in the Peg Blog Visits

8,910


Tourism Winnipeg tracked 284 tourism-related articles in 1,419 publications throughout 2013. The earned media resulted in a value of $3,960,582.

MEDIA RELATIONS

1,419Publications

284Published

Stories

$3,960,582Earned Media Value

Media Inquiries

Throughout 2013, Tourism Winnipeg responded to 152 media requests for images, information and interviews. Media outlets and queried topics included the following:

• Radio-Canada: top things to do during spring break

• Via Destinations magazine: urban beaches

• Windspeaker magazine: Aborigi-nal events

• Meetings Focus West magazine: First Nations tourism products and meeting venues

• msn.ca: best pampering places and leaf-peeping spots in Winnipeg

• Canadian Cycling magazine: Win-nipeg cycling opportunities

• Treehousetv.com: Canada’s best parks

• Today’s Parent magazine: best Labour Day weekend activities for families

• Garden Making magazine: Assini-boine Park and Winnipeg’s gar-dening scene

• Canadian Living magazine: fact-checking for an article on the River Trail

• USAToday.com: Raw: Almond pop-up restaurant

• msn.ca: best winter festivals (Fes-tival du Voyageur)

2013 HIGHLIGHTS


$3,960,582Earned Media Value

TRAVEL MEDIA


Tourism Winnipeg’s travel media staff attended the following events in 2013 to pitch travel media stories about Winnipeg:

Travel Media Association of Canada Marketplace in Saskatoon; 19 media appointments were conducted

Travel Blog Exchange (TBEX) convention in Toronto; 16 media profiles resulted

Canada Media Marketplace in New York, New York; 25 media appoint-ments occurred

GoMedia Canada Marketplace in Charlottetown; 54 appointments were orchestrated; a dinner was co-host-ed—along with Travel Manitoba—to promote Winnipeg as the site of the 2014 GoMedia Canada Marketplace

Highlights

Notable stories about Winnipeg appeared in the following outlets throughout 2013:

• The Globe and Mail: coverage on the river trail warming hut competition

• Bear Country magazine: “World Class Renaissance Taking Place in Winnipeg”

• Canadian Living magazine: “Riv-ers Run Through It”

• Galleries West magazine: “Win-nipeg’s Visual Arts Scene”

• Passion for the Planet radio: in-terviews involving the Hermetic Code tour, Inn at the Forks and FortWhyte Alive

Stories Appearing in Multiple Outlets

Actor Will Ferrell’s in-character ap-pearance as Ron Burgundy at the Tim Hortons ‘Roar of the Rings’ curling championship was picked up by ap-proximately 150 outlets (generating an estimated earned media value of $405,000).

Winnipeg’s selection as host of the 2017 Canada Games was featured in various media outlets.

Winnipeg Art Gallery’s staging of the 100 Masters exhibition appeared in numerous outlets.

Reports on the various artifacts un-veiled by the Canadian Museum for Human Rights were captured in 29 print and 37 online Canadian media outlets, as well as three online U.S. and one online international media outlet.

Assiniboine Park Zoo’s unveiling of a pair of polar bear cubs appeared in various outlets.

To gain exposure for our tourism stakeholders and the city of Winnipeg, Tourism Winnipeg actively connects with travel media from around the world to build awareness, improve perception and engage potential visitors. Tourism Winnipeg continually pitches stories, ideas, attractions and events to generate earned media coverage, along with personally hosting travel media so they can experience the best of Winnipeg firsthand.

2013 HIGHLIGHTS


Hosted Travel Writers

To increase positive tourism and visitation coverage about Winnipeg, Tourism Winnipeg hosted a total of 46 travel writers throughout the year, among them Bob Jenkins, a U.S. free-lancer for major daily newspapers; SangGoo Kim, a Korean blogger for HDR Photographer; Adrian Brijbassi of vacay.ca and Huffington Post Can-ada; Ayngelina Brogran from baconis-magic.com; and Cailin O’Neil from tasteoftravel.ca and travelyourself.ca.

Tourism Winnipeg also hosted 14 travel bloggers for two nights in Winnipeg whilst they were en route via rail to the Travel Blog Exchange (TBEX) convention in Toronto.

Articles resulting from travel writers hosted by Tourism Winnipeg in 2013 in-clude the following notable examples:

• Gary Singh wrote about FortWhyte Alive in Pervue magazine.

• Alec Scott crafted a piece about Winnipeg’s architectural scene that was featured in enRoute magazine.

• Cristina Massari authored an article about Winnipeg highlights for O Globo (one of Brazil’s largest newspapers).

• Julio Cesar Rivas penned an over-view of Winnipeg, highlighting the Canadian Museum for Human Rights, which was carried by various Latin American outlets.

• Stephen Nelson wrote an article called “Winnipeg: Gateway to Chur-chill” for the Brandon Sun.

• Pamela McNaughton showcased the Hermetic Code tour for a blog called Spunky Girl Monologues.

• Dan Clapson highlighted the Sego-via and Deer + Almond restaurants on eatnorth.ca.

• Carolyn Heller featured Inn at the Forks for Hotelscoop.com.

2013 HIGHLIGHTS


#1MOST COST-EFFECTIVE CITY FOR AEROSPACE MANUFACTURING IN WESTERN U.S. AND CANADIAN CITIES(KPMG COMPETITIVE ALTERNATIVES 2012)

WINNIPEG RANKED ONE OF THETOP FIVE BEST PLACES TO LIVEIN CANADA—LARGE CITIES (MONEYSENSE.CA)

WINNIPEG AMONGTOP 21 INTELLIGENT COMMUNITIES IN THE WORLD FOUR YEARS IN A ROW(INTELLIGENT COMMUNITY FORUM’S SMART21 COMMUNITIES)

LOWEST AVERAGE WAGESFOR MANUFACTURING

AMONG THEMOST AFFORDABLE CITIESIN CANADA TO LIVE AND DO BUSINESS

WINNIPEG’S RANKINGS

CENTRE FOR AEROSPACE TECHNOLOGY AND TRAINING IS ONE OF THREESUCH FACILITIES ON THE CONTINENT

ONE OF THE MOSTRELIABLE AIRPORTS IN THE WORLD24-HOUR OPERATIONS, NO WAITING, NO SLOT CONTROLS

MOST AGGRESSIVEIMMIGRATION PROGRAMIN NORTH AMERICA

#1DEDICATED FREIGHTERAIRPORT IN CANADABY NUMBER OF FLIGHTS—OVER 5,000 PER YEAR

AMONG THE MOST AFFORDABLE RESIDENTIAL REAL ESTATE OF ANY MAJOR CITY IN CANADA

Entrepreneurship/Incubator/Innovation

Trucking RailBig Business/Head Offices/Major Employers

Information, Communications,and Technology

Energy

Geographic Centre of North America Key Ranking/Achievement/Statistic Diversity

Education

Did You Know? Stylized Dollar Sign

Video/Movie Advanced Manufacturing Aerospace

Energy & Environment Financial Services

Quality of Life

Low Business Costs

Workforce/Employment/Talent Research & Development

Housing/Cost of LivingDevelopment/Construction

Agribusiness Creative Industries

Key Economic Indicator (up)TourismLife Sciences Key Economic Indicator (down) Natural Resources

Entrepreneurship/Incubator/Innovation

Trucking RailBig Business/Head Offices/Major Employers

Information, Communications,and Technology

Energy

Geographic Centre of North America Key Ranking/Achievement/Statistic Diversity

Education

Did You Know? Stylized Dollar Sign

Video/Movie Advanced Manufacturing Aerospace

Energy & Environment Financial Services

Quality of Life

Low Business Costs

Workforce/Employment/Talent Research & Development

Housing/Cost of LivingDevelopment/Construction

Agribusiness Creative Industries

Key Economic Indicator (up)TourismLife Sciences Key Economic Indicator (down) Natural Resources

24Hr

WINNIPEG OFFERSAMONG THE LOWEST ELECTRICITY COSTSOF MAJOR METRO AREAS INTHE U.S. AND CANADA(HYDRO–QUÉBEC COMPARISON OF ELECTRICITYPRICES IN MAJOR NORTH AMERICAN CITIES 2013)


Economic Development Winnipeg Inc., its initiative YES! Winnipeg and its division Tourism Winnipeg are highly appreciative of the support of its core funders and the community.

ECONOMIC DEVELOPMENT WINNIPEG INC. PARTNERS

AECOM

Aikins, MacAulay & Thorvaldson LLP

Assiniboia Downs

Assiniboine Credit Union

Assiniboine Park Conservancy

B.A. Robinson Co. Ltd.

BDO

Bee-Clean

Bell Media

Ben Moss Jewelers

Bentall Kennedy

Birchwood Keystone Ford

Bird Construction

Bison Transport

BMO Bank of Montreal

Boeing

Boyd Autobody and Glass

Bruce & Boivin Consulting Group Inc.

Buhler Industries Inc.

Business Development Bank of Canada

Cambrian Credit Union

Canad Inns Destination Centre Polo Park

Canadian Museum for Human Rights

Canadian Western Bank

Carlson Engineered Composites

Celebrations Dinner Theatre

Ceridian Canada

CIBC

City of Winnipeg

Clarion Hotel and Suites

CN

Colliers International

Conseil de développement économique des municipalités bilingues du Manitoba (CDEM)

Conviron

Corporate Source Inc.

Creative Display Limited

Creswin Properties Inc. & 201 Portage

Crystal Developers Ltd.

Cunningham Business Interiors

Dale Carnegie Training

Deloitte

Delta Winnipeg

Downtown Winnipeg Business Improvement Zone

DTZ Barnicke Ltd.

Ernst & Young

Events by Emma

Evolution Presentation Technologies

Fairweather Properties

Festival du Voyageur/Fort Gibraltar

Fillmore Riley LLP

Folklorama

Foreign Affairs, Trade and Development Canada

Freeman Audio Visual Canada

Frontiers North Adventures

Gardewine Group Inc.

GHY International

Gourmet Coffee Specialists Ltd.

Government of Manitoba

Greenwood Inn & Suites, Winnipeg

Hampton Inn by Hilton Winnipeg Airport

Heartland International Travel & Tours

Hilton Suites Winnipeg Airport

Hitch’n Post Ranch

IBEX Payroll

IBM Canada

Inland Audio Visual Limited

Inn at the Forks

Investors Group Inc.

JEDS Construction Ltd.

Johnson Waste Management Ltd.

Johnston Group

Karen Tereck, Welcome to Winnipeg Relocation Services

KPMG

Ladco Company Limited

Lawton Partners

Lazer Grant LLP

Legacy Bowes Group

Loewen


Magellan Aerospace Limited

Manitoba Blue Cross

Manitoba Hydro

Manitoba Liquor & Lotteries

Maple Leaf Construction Ltd.

Maxim Truck & Trailer Inc.

MCW/AGE Consulting Professional Engineers

Megill-Stephenson

MNP LLP

MTS Allstream Inc.

Nasco Staffing Solutions

National Bank Financial

National Leasing Group Inc.

Nelson River Construction Inc.

Neptune Properties Inc.

New Flyer Industries

Nordik Spa-Nature

Norwood Hotel / Inn at the Forks

Number TEN Architectural Group

Oak Hammock Marsh Interpretive Centre

Oasis Originals

Parker Vansco

PCL Constructors Canada Inc.

Peerless Garments

Pinnacle

Pitblado LLP

Place Louis Riel Suite Hotel

Premier Printing Ltd.

PricewaterhouseCoopers

Protegra

Qualico

Quick Transfer Moving & Storage

Quintex Services Ltd.

Radisson Hotel Winnipeg Downtown

Ramada Viscount Gort Hotel

RBC Convention Centre Winnipeg

RBC Royal Bank

Red River Exhibition Park

Ricki’s

Rogers

Royal Canadian Mint

Salisbury House Restaurants of Canada Ltd.

Scotiabank

Shelter Canadian Properties Limited

Shindico

Signex Manufacturing Inc.

Silver Jeans

Smith Carter Architects and Engineers

Staffmax

StandardAero

Stantec

Steinbach Credit Union

Strauss Event & Association Management

Taylor McCaffrey LLP

TD

Terracon Development Ltd.

Teshmont Consultants LP

The Bowering (International) Group Inc.

The Fairmont Winnipeg

The Forks

The Fort Garry Hotel, Spa & Conference Centre

The FWS Group of Companies

The Great-West Life Assurance Company

The Harris Consulting Corporation

The Manitoba Museum

The United Equities Group

The Whitwell Group Inc.

The Winnipeg Chamber of Commerce

Think Shift

Thompson Dorfman Sweatman LLP

Thorvaldson Appraisal Ltd.

Tourisme Riel

Travel Manitoba

Tripwire Media Group Inc.

University of Manitoba

Vector Construction Group

Vickar Community Chevrolet

Victoria Inn Hotel and Convention Centre

Wawanesa Insurance

Westeel

Western Economic Diversification Canada

Winnipeg Airports Authority Inc.

Winnipeg Art Gallery

Winnipeg Free Press

Winnipeg Goldeyes Baseball Club


Statement of Financial Position

Year ended December 31, 2013, with comparative information for 2012

2013 2012

AssetsCurrent assets:

Cash $ 1,293,690 $ 956,310

Investments (note 3) 536,375 703,229

Accounts receivable 61,547 584,165

Prepaid expenses 84,638 133,425

1,976,250 1,977,129

Capital assets (note 4) 60,072 81,203

$ 2,036,322 $ 2,058,332

Liabilities, Deferred Contributions and Net AssetsCurrent liabilities:

Accounts payable and accrued liabilities $ 92,092 $ 128,139

Deferred rent 13,309 10,346

Deferred contributions:

Future expenses (note 5) 578,063 668,937

Capital assets (note 6) - 26,334

578,063 695,271Net assets:

Invested in capital assets (note 7) 60,072 54,869

Unrestricted 487,056 495,250

547,128 550,119

Internally restricted:

Appropriated for YES! Winnipeg initiative

reserve (note 8) 153,500 153,500

Appropriated for contingency reserve (note 8) 652,230 520,957

1,352,858 1,224,576

Commitments (note 9)

$ 2,036,322 $ 2,058,332

On behalf of the board

Director

Director


2013 FINANCIAL HIGHLIGHTS


Statement of Revenue and Expenditures


2013 2012

Revenue:Funding:

The City of Winnipeg $ 2,301,479 $ 2,284,369

Province of Manitoba 1,412,000 1,412,000

Partnerships and investors contributions 1,678,504 1,612,319

Interest 19,871 18,630

Amortization of deferred contributions - capital assets (note 6) 26,334 31,596

5,438,188 5,358,914

Expenditures:

Initiatives and marketing 1,520,171 1,776,154

Personnel 3,251,489 3,011,055

Administrative 306,542 312,819Occupancy and facilities 231,704 231,156 5,309,906 5,331,184

Excess of revenue over expenditures $ 128,282 $ 27,730



These condensed financial statements do not contain all of the disclosures required by Canadian public sector accounting standards. Readers are cautioned that these statements may not be appropriate for their purposes.

For more information on the company’s financial position, results of operations, changes in net assets and cash flows, reference should be made to the complete financial statements of Economic Development Winnipeg Inc. as at and for the year ended December 31, 2013, on which KPMG LLP expressed an opinion without reservation in their report dated February 13, 2014.

For complete financial statements and accompanying notes, visit:

http://www.economicdevelopmentwinnipeg.com/uploads/document_file/2013_economic_development_winnipeg_annual_report_financials.pdf?t=1396629464


Statement of Changes in Net Assets


Unrestricted Internally restricted

YES! Winnipeg Invested in YES! Winnipeg Contingency Initiative 2013 2012 capital assets Operating initiative reserve reserve Total Total Balances, beginning of year $ 54,869 $ 402,497 $ 92,753 $ 520,957 $ 153,500 $ 1,224,576 $ 1,196,846

Excess (deficiency) of revenue over expenditures (32,934) 203,364 (42,148) – – 128,282 27,730

Transfer of funds for internally restricted purposes (note 8) – (131,273) – 131,273 – – –

Transfer to YES! Winnipeg initiative – (132,996) 132,996 – – – –

Transfer for acquisition of capital assets 38,137 (38,137) – – – – –

Balances, end of year $ 60,072 $ 303,455 $ 183,601 $ 652,230 $ 153,500 $ 1,352,858 $ 1,224,576




Schedule - Statement of Revenue and Expenditures - YES! Winnipeg


2013 2012

Revenue:

Province of Manitoba funding $ 135,000 $ 135,000Investors contributions 1,080,646 1,017,891

1,215,646 1,152,891

Expenditures:

Initiatives and marketing 111,445 219,386Personnel 1,072,514 1,010,467Administrative 72,578 95,037Occupancy and facilities 1,257 1,240

1,257,794 1,326,130

Deficiency of revenue over expenditures $ (42,148) $ (173,239)

2013

Unrestricted YES! Winnipeg net assets as at December 31, 2012 $ 92,753

Deficiency of revenue over expenditures, before transfer from

unrestricted operating net assets of the organization (42,148)

Transfer from unrestricted operating net assets

of the organization during the year ended December 31, 2013 132,996

Unrestricted YES! Winnipeg net assets as at December 31, 2013 $ 183,601

YES! Winnipeg is a five year initiative of EDW (January 1, 2011 - December 31 2015). Revenue and expenditures relat-ed to the YES! Winnipeg initiative, which is included in the Statement of Revenue and Expenditures of the organiza-tion, are presented above.

In conjunction with the transfer of net assets of YES! Winnipeg to the organization on January 1, 2011, the board had approved an annual transfer of $132,996 from the unrestricted operating net assets of the organization towards the operations of the YES! Winnipeg initiative. For the year ended December 31, 2013, the organization has allocated $132,996 (2012 - $132,996) of these unrestricted operating net assets towards the operations of the YES! Winnipeg initiative. At December 31, 2013, the YES! Winnipeg initiative has unrestricted net assets in aggregate of $183,601 (2012 - $92,753).




2013 ECONOMIC PERFORMANCE INDICATORS

WINNIPEG ECONOMIC OVERVIEW

Winnipeg has one of the most diverse economies of any major city in Canada. Winnipeg’s aerospace, finance and insurance, transportation, agribusiness, information technology, furniture and apparel indus-tries provide a solid economic base that serves the community well. Overall, Winnipeg’s diverse economy provides a stable workforce, low unemployment rate and a cushion against major fluctuations resulting from downturns in the economy.

Winnipeg has the most diversified advanced manufacturing sector in Western Canada, which ranges from food and beverage to tractors and other farm equipment, municipal and inter-urban buses to specialty steel products, electrical components, aerospace components, chemicals, plastics, furniture and much more. Advanced manufacturers can source many of their inputs from other firms and draw on a large pool of skilled labour; much of this activity is export oriented. Bus and tractor manufacturers export most of their output, for example, making motor vehicles one of Manitoba’s largest categories of export.

Winnipeg also has a long history as a major financial centre and is the headquarters of some of Cana-da’s most prominent investment firms and insurance companies. Adding to this is Winnipeg’s historical strength in aerospace and food products manufacturing and commercialization in functional foods, nutra-ceuticals, bio-composites and biofuels.

0.37

0.72

0.74

0.78

0.87

0.88

0.88

0.90

0.92

0.92

0.93

0.94

0 0.2 0.4 0.6 0.8 1

Ottawa

Québec City

Calgary

Regina

Edmonton

Halifax

Toronto

Montréal

Vancouver

Winnipeg

Saskatoon

Hamilton

Diversity Level 1.0 = High 0.0 = Low

Economic Structure by Major Metropolitan Areas 2013

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WINNIPEG ECONOMIC OUTLOOK

The Conference Board of Canada projects Winnipeg’s GDP to accumulate $33.7 billion (2007 dollars) worth of goods and services in 2013, up 1.6 per cent from the previous year. This growth is attributed to a healthy goods sector, which expanded 2.7 per cent. For 2014, a growth rate of two per cent is projected.

Winnipeg’s manufacturing sector expanded by less than one per cent in 2013 and is expected to bounce back to two per cent in 2014. This will be driven by bus transportation and aerospace production. Con-struction growth rose four per cent and housing starts increased to 4,600 units in 2013, up 14 per cent from last year. This resulted from a boost in housing demand, the highest since 1987.

Employment growth in Winnipeg was virtually stagnant over the last few years, which put pressure on the labour market. Employment growth is expected to be better in 2014, with a growth rate of 1.3 per cent. Employment gains in the business services sector will help boost this growth. The unemployment rate is expected to float around 5.6 per cent.

WINNIPEG HAS ONE OF THE MOST DIVERSE ECONOMIES OF ANY MAJOR CITY IN CANADA.



Key Economic Indicators 2012 2013 2014f

GDP at Basic Prices (2007 $ millions) 33,154 33,690 34,360

(% Change) 1.6 1.6 2.0

Consumer Price Index (2002=1.0) 1.199 1.228 1.257

1.6 2.4 2.3

Personal Income ($ millions) 28,980 29,978 31,072

4.9 3.4 3.6

Personal Income Per Capita ($) 37,230 37,994 38,943

3.2 2.1 2.5

Personal Disposable Income ($ millions) 22,228 22,910 23,682

4.4 3.1 3.4

Personal Disposable Income Per Capita ($) 28,555 29,036 29,681

2.7 1.7 2.2

Total Population (‘000) 778 789 798

1.6 1.4 1.1

Labour Force (‘000) 442 446 450

1.9 0.9 0.9

Employment (‘000) 417 419 425

2.1 0.4 1.3

Unemployment Rate (%) 5.6 6.0 5.6

Retail Sales ($ millions) 10,355 10,608 10,883

1.8 2.4 2.6

Housing Starts (‘000) 4,065 4,618 4,093

22.0 13.6 -11.4

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WINNIPEG’S ECONOMIC HIGHLIGHTS FROM 2007 to 2012

Gains in population growth accelerated after 2006, primarily from international migration, moving past the national average in 2008. In comparison to the other major metropolitan areas across Canada, Winnipeg’s population growth was moderate at 1.5 per cent from 2007 to 2012.

Growth among Winnipeg’s key industry sectors totalled $13 billion in 2012, with the ICT, creative industries and tourism sectors each posting a 2.8 per cent growth rate per year over the last five years.

Employment among Winnipeg’s 10 key industry sectors represents 44 per cent of all industries. The most evident growth was experienced in the energy and environment sector at five per cent per year from 2007 to 2012. About 8,500 people are employed in this sector.

The changes in the average wage structure showed evidence of a shifting mix of higher and lower value-added jobs within an industry. This was apparent in the energy and environment and ICT sectors, which increased by six per cent on average per year. The energy and environment, aerospace and financial services sectors recorded the highest weekly earnings at $1,208, $971 and $902 respectively.

A growing share of income in Manitoba over the last 10 years was generated by exports. The total exports as a percentage of GDP increased by 29.2 per cent on average over the last five years.

A strong sense of confidence and productivity was apparent in capital investment activity in Manitoba. This increased by 7.6 per cent each year on average, 3.8 per cent higher than the national average.

Local economic confidence was evident in construction activity. In 2012, total building permit values reached a 10-year high of $1.65 billion. The 10-year average for building permit values was $980 million, with phenomenal growth experienced over the last five years.

Builders increased housing starts by an average annual rate of four per cent, bringing them to 4,600 in 2012—a level not seen since the late 1980s. Growth was driven by low interest rates and strong population growth due to the Manitoba Provincial Nominee Program.



Key Population Indicators

Description: 2012 2013 2014f

Total Population Winnipeg (‘000s) 778 789 798

(% Change) 1.6 1.4 1.1

Net International Migration 12,414 7,858 6,728

2.1 -36.7 -14.4

Net Interprovincial Migration -3,196 -1,800 -1,214

31.6 -43.7 -32.6

Net Intercity Migration 958 920 850

0.0 -4.0 -7.6

Natural Increase in Population 2,451 2,360 2,366

2.3 -3.7 0.3

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POPULATION

The population within Winnipeg’s census metropolitan area (CMA) was expected to increase by 1.4 per cent to 789,000 in 2013 and by at least 1.1 per cent throughout the forecasted period.

Over the last few years, immigration has played a large part in increasing the labour force in the province. The Manitoba Provin-cial Nominee Program played a significant role in this achievement and was immensely successful in bringing skilled immigrants and entrepreneurs to Winnipeg.

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2000

4000

6000

8000

10000

12000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14000

Winnipeg’s Net International Migration from 2001 to 2014

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Winnipeg’s Net International Migration from 2001 to 2014

Note: Other industries include construction, retail, education services, other services and public adminis-tration.

GDP Distribution by Industry Sectors

Key IndustrySectors43.9%

OtherIndustries56.1%

Winnipeg’s GDP Distribution by Industry Sectors 2012

GDP

Industry Sector ($ millions) % Total

Aerospace $ 375 1.3

Agribusiness $ 1,289 4.6

Advanced Manufacturing $ 3,285 11.8

Life Sciences $ 427 1.5

Energy & Environment $ 1,486 5.3

Financial Services $ 2,293 8.2

ICT $ 1,282 4.6

Creative Industries $ 1,101 3.9

Tourism $ 2,410 8.6

Transportation & Distribution $ 3,840 13.8

All Industries $ 27,887 100.0

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GROSS DOMESTIC PRODUCT (GDP) BY INDUSTRY

The impact of growth was measured through 10 key industry sectors in Winnipeg. They were seen as critical to the region’s economy and linked uniquely to the innovation process. Overall, the 10 sectors generated $13 billion or 47 per cent of the total GDP of all industries in 2012. Transportation and distri-bution posted the largest contribution at $3.8 billion (13.8 per cent), followed by the advanced manufac-turing sector at $3.3 billion (11.8 per cent).

From 2007 to 2012, the most evident GDP growth among the 10 sectors was experienced in the ICT, creative industries and tourism sectors, all hovering around 2.8 per cent per year on average. On a de-clining scale, the life sciences GDP contracted by 4.8 per cent per year on average.

KEY INDUSTRY SECTOR OVERVIEW



Winnipeg’s GDP by Industry Sector – Annual % Change from 2007 to 2012

-4.8

-1.4

-0.9

-0.9

0.1

0.4

1.2

2.7

2.8

2.8

-6.0 -5.0 -4.0 -3.0 -2.0 -1.0 0.0 1.0 2.0

Life Sciences

Aerospace

Agribusiness

Advanced Manufacturing

Energy & Environment

Transportation & Distribution

Financial Services

Tourism

ICT

Creative Industries

ANNUAL AVERAGE % CHANGE

3.0 4.0

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Note: Other industries include con-struction, retail, education services, other services and public adminis-tration.

Employment Distribution by Industry Sectors

Key IndustrySectors53.5%

OtherIndustries46.5%

Winnipeg’s Employment Distribution by Industry Sectors 2012

Employment

Industry Sector (000) % Total

Aerospace 4,942 1.18

Agribusiness 13,691 3.28

Advanced Manufacturing 42,213 10.11

Life Sciences 3,121 0.75

Energy & Environment 8,474 2.03

Financial Services 21,616 5.18

ICT 18,195 4.36

Creative Industries 24,119 5.78

Tourism 39,760 9.53

Transportation & Distribution 43,617 10.38

All Industries 417,400 100.0

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EMPLOYMENT BY INDUSTRY

In 2012, total employment in Winnipeg’s 10 key industry sectors comprised 184,875 people and repre-sented 44 per cent of all industries employed. The advanced manufacturing, transportation and distri-bution, and tourism sectors held the largest shares of employment at about 10 per cent each.

The most evident growth from 2007 to 2012 among the 10 sectors occurred in the energy and environ-ment sector; on average, its employment rate grew by five per cent each year. The creative industries sector followed, with an average growth rate of three per cent. The life sciences sector suffered the largest decline at 5.7 per cent each year on average, with a total loss of 1,264 jobs over the five-year period.



Winnipeg’s Employment Growth by Industry Sectors 2007 to 2012

4.4

5.6

6.8

15.3

16.6

21.1

21.3

39.7

48.3

41.6

3.1

4.9

8.5

13.7

18.2

21.6

24.1

39.8

42.2

43.3

0 10.0 20.0 30.0 40.0 50.0 60.0

Life Sciences

Aerospace


Agribusiness

ICT

Financial Services

Creative Industries

Tourism



Employed (000s)

2012

2007

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$567

$697

$672

$819

$795

$736

716

$744

$881

$971

$668

$784

$811

$852

$854

$854

$884

$889

$902

$1,208

0 200 400 600 800 1000 1200 1400

Tourism


Creative Industries

Agribusiness


Life Sciences

ICT

Financial Services

Aerospace


Average Weekly Earnings

20122007

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AVERAGE WEEKLY EARNINGS IN WINNIPEG BY INDUSTRY

Average weekly earnings indicate the income available from employment. Differences between industry sectors can arise from differences in the complexity of work and the number of hours worked. Higher average weekly earnings on average indicate better-quality jobs requiring more complex skills. With re-spect to labour productivity, average weekly earnings provide an indicator of the cost of doing business.

In each of Winnipeg’s 10 key industry sectors, the real average weekly earnings increased over the five-year period from 2007 to 2012. The energy and environment, aerospace and financial services sectors posted the highest earnings at $1,208, $971 and $902 respectively. The changes in the average wage structure showed evidence of a shifting mix of higher and lower value-added jobs within an industry. This was apparent in the energy and environment and ICT sectors, which increased by six per cent on average per year.

Winnipeg’s Average Weekly Earnings by Industry Sectors 2007 to 2012



MAJOR DEVELOPMENTS

Building permit values, which indicate construction costs for new construction, additions and renovations, have historically been strong in Winnipeg. In 2012, the total building permit value reached a 10-year high of $1.65 billion. Winnipeg’s 10-year average for building permit values is $980 million, with phenomenal growth experienced over the last five years. Recent developments in commercial and residential activity include:

1. Winnipeg James Armstrong Richardson International Airport

2. Investors Group Field stadium

3. MTS Centre

4. IKEA

5. CentrePort Canada

$0

$400,000

$200,000

$600,000

$1,200,000

$1,000,000

$1,400,000

$1,600,000

$1,800,000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Institutional

Commercial

Industrial

Residential

$800,000

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Building Permit Values by Type from 2002 to 2012 (Thousands of Dollars)



-0.2

-0.1

0.20.3 0.4

0.5 0.50.7

1.3

2.0

2.22.4

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2.5

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Canada 1.0%

-0.5

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PERSONAL DISPOSABLE INCOME GROWTH

Personal disposable income is the amount of income an individual has remaining after payment of personal direct taxes, including personal income taxes and contributions to social insurance plans (e.g., Canada Pension Plan and Employment Insurance). It is a measure of the funds available for personal expenditures on goods and services, as well as personal savings for investments.

Personal income is a decent indicator of future consumer demand, but it is not perfect. Recessions usually occur when consumers stop spending, which then drives down income growth. Looking solely at income growth, it is possible to miss the turning point when consumers stop spending.

From 2007 to 2012, per capita personal disposable income in most of the major metro areas consistent-ly increased. Winnipeg’s annual per capita personal disposable income grew by only 0.2 per cent on average—well below the national rate. Calgary had the highest personal disposable income per capita at $33,981, with Saskatoon posting the highest growth rate at 2.4 per cent.

Personal Disposable Income Per Capita 2007 to 2012 - Average Annual Per Cent Change



WINNIPEG ECONOMIC PERFORMANCE INDICATORS 2007 TO 2012

Key Indicators 2007 2008 2009 2010 2011 2012 ChangeAnnual %

Change

GDP at Basic Prices by Industry - All Industries (2007 $ millions)

30,612

31,580 31,438 32,183 32,647 33,154 2,542 1.7

Total Population (’000) 724 732 742 753 766 778 55 1.5

Employment (’000) 395 401 401 408 409 417 22 1.1

Personal Disposable Income per Capita ($) 26,076 27,267 27,380 27,519 27,795 28,555 2,480 1.9

Consumer Price Index - Winnipeg(2002=1.0) 1.108 1.33 1.139 1.148 1.181 1.199 0.092 1.7

Unemployment Rate (%) 4.7 4.3 5.5 5.7 5.8 5.6 0.9 0.2

Total Value of Building Permits ($000)

901,261 1,034,593 929,569 1,096,643 1,138,492 1,654,602 753,341 16.7

Housing Starts, Total - Winnipeg(‘000) 3.371 3.009 2.033 3.244 3.331 4.065 0.694 4.1

Total Capital Investment – Manito-ba ($ millions)

8,903 10,008 9,694 11,218 11,213 12,306 3,404 7.6

ECONOMIC PERFORMANCE INDICATORS

APPENDIX


Employment by Industry ('000) 2007 2008 2009 2010 2011 2012 Change

Annual % Change

Advanced Manufacturing 48.3 45.4 40.7 41.4 40.9 42.2 6.01 -2.5

Aerospace 5.6 4.5 4.5 6.5 5.0 4.9 640 -2.3

Agribusiness 15.3 14.2 13.9 14.6 14.2 3.7 1.6 -2.1

Creative Industries 21.3 21.6 20.5 22.9 20.4 24.1 2.9 2.7

Energy & Environment 6.8 7.3 7.5 8 7.9 8.5 1.7 4.9

Financial Services 21.1 21.5 22 20.1 20 21.6 543 1.9

ICT 16.6 17.6 15.8 16.6 15.2 18.2 1.6 1.9

Life Sciences 4.4 4.1 3.4 4 3.5 3.1 1.3 -5.8

Tourism 39.7 39.1 42 41.2 39.5 39.8 38 0

Transportation 41.6 44.3 46 43.5 42.1 43.3 1.8 0.8

All Industries 395.2 401.3 401.0 408.5 408.8 417.4 22.2 1.1

ECONOMIC PERFORMANCE INDICATORS

Average Weekly Earnings by Industry ($) 2007 2008 2009 2010 2011 2012 Change

Annual % Change

Advanced Manufacturing 687 692 763 743 783 763 75 2.2

Aerospace 881 835 893 927 958 902 21 0.5

Agribusiness 819 749 757 838 883 884 64 1.6

Creative Industries 672 759 690 779 762 811 139 4.1

Energy & Environment 924 1,069 1,059 971 1,028 1,208 284 6.1

Financial Services 868 788 841 828 895 865 -3 -0.1

ICT 716 754 742 825 811 884 168 4.7

Life Sciences 677 748 930 806 771 854 178 5.3

Tourism 567 689 639 625 700 695 127 4.5

Transportation & Distribution 826 869 842 830 913 850 23 0.6


Economic Development Winnipeg Inc.300-259 Portage Ave., Winnipeg, MB R3B 2A9P: 204.954.1997 F: 204.942.4043E: wpginfo@economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.com

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