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ANNUAL REPORT

2016-17

Institute of Rural Management AnandPHONES: (02692) 260246, 260181, 260186, 260391, 262602, 260616, 262768

FAX: (02692) 260188 E-MAIL: [email protected]: www.irma.ac.in

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PHONES : (02692) 260246, 260181, 260186, 260391, 262602, 260616, 262768FAX : (02692) 260188 • E-MAIL : [email protected] : www.irma.ac.in

Institute of Rural Management Anand

Dr. Tushaar ShahInterim Chairman, IRMA Anand - 388001

Sh. DilipRathChairmanNational Dairy Development BoardAnand - 388001

Sh. Amarjeet Sinha Secretary Department of Rural Development Government of India Ministry of Rural Development, KrishiBhawan New Delhi - 110001

Dr. (Ms.) Jayanti RaviCommissioner and Secretary Rural Development Government of Gujarat Gandhinagar - 382 010

Sh. RS SodhiManaging Director Gujarat Cooperative Milk Marketing Federation Ltd Anand - 388001

Dr. Harsh Kumar BhanwalaChairman National Bank for Agricultural & Rural Development Mumbai - 400051

Prof. Janat ShahDirector Indian Institute of Management Udaipur, Udaipur - 313001

Dr. A K Shiva Kumar211 Golf Apartments, Sujan Singh Park, New Delhi - 110003

Sh. S SivakumarGroup Head - Agri& IT Business ITC Limited, Secunderabad - 500003

Sh. Sanjay PanigrahiPresident Rurban and Special Projects, Pidilite Industries Limited Mumbai - 400059

Prof. Preeti PriyaInstitute of Rural Management Anand - 388001

Prof. Anand VenkateshInstitute of Rural Management Anand- 388001

Sh.Alkesh Kumar SharmaCEO & Managing Director Delhi Mumbai Industrial Corridor Development Corporation Limited (DMICDC), New Delhi - 110021

Sh.Angshu MallikChief Operating Officer AdaniWilmar Limited Ahmedabad - 380009

Prof. Rakesh SaxenaDirectorInstitute of Rural Management Anand - 388001

IRMA Board of Governors

IRMA Society• Banaskantha District Cooperative Milk Producers’ Union Ltd, Palanpur

• Sahavikasa: Cooperative Development Foundation, Hyderabad

• Gramin Vikas Trust, NOIDA

• Gujarat Cooperative Milk Marketing Federation Ltd, Anand

• Indian Farmers Fertilizer Cooperative Ltd, New Delhi

• Kaira District Cooperative Milk Producers’ Union Ltd, Anand

• Karnataka Cooperative Milk Producers’ Federation Ltd, Bangalore

• Mehsana District Cooperative Milk Producers’ Union Ltd, Mehsana

• Mother Dairy Fruit & Vegetable Pvt. Ltd, NOIDA

• National Bank for Agriculture and Rural Development, Mumbai

• National Cooperative Dairy Federation of India Ltd, Anand

• National Cooperative Development Corporation, New Delhi

• Sabarkantha District Cooperative Milk Producers’ Union Ltd, Himmatnagar

• Seva Mandir, Udaipur

• Tamilnadu Cooperative Milk Producers’ Federation Ltd, Chennai

1Institute of Rural Management Anand

ANNUAL REPORT

2016-17


05

09

15

07

11

17

Overview

PRM

Awards Fellowships & Scholarships

Admissions

FPRM

Management

Development

Programme

2 Annual Report 2016-17

19

37

45

35

41

73

Research

and

Consultancy

Faculty Recognition

Events

TASS

Institutional Development

IRMA

Publications


Contents


A pioneering institution of rural management education and research, the Institute of Rural Management Anand (IRMA) was established

in 1979. It was set up with a view to addressing the lacuna prevalent in management education that looked at social development without focusing adequately on the rural context. All thanks to the vision of an individualist called Dr. Verghese Kurien who was known to say, “….choosing to lead one kind of life means putting aside the desire to pursue other options….”

Ever since its inception some four decades ago, the “house that Kurien built” has been dedicated to pursuing excellence while underscoring its mission of professionalizing rural management and development. It has been sending young graduates into the rural space with the intention of bringing rural India on par with its urban counterpart with a ready commitment “to promote sustainable, eco-friendly and equitable socio-economic development of rural people through professional management of their institutions...”

It has been long recognized that IRMA’s unique strength lies in its dexterity in integrating management with development. This is what

4 Annual Report

Overview


sets IRMA apart from other management and rural development schools that are largely concerned with either management or development but not both.

Today, IRMA is hailed not only as an institution of excellence in teaching and research but also for its role in launching rural management as a distinct discipline. Its path-breaking approach has been emulated by other institutions in India and abroad. As a world class institution of professional education and development IRMA has evolved curricula known for their uniqueness in the context of application and pedagogy.

The very fact that IRMA’s students are referred to as participants says it all.

IRMA’s vaunted flagship Programme in Rural Management (PRM) equips its participants with skills to assume responsibilities redolent with challenges within assorted rural cooperatives and development organizations. A two-year fully residential programme leading to a Postgraduate Diploma in Rural Management (PGDRM), PRM is recognized as equivalent to a Master’s degree by the Association of Indian Universities (AIU) and has been approved by the All India Council for Technical Education (AICTE). What is more, the National Board of Accreditation (NBA) has granted the Institute a five-year accreditation with regard to its PRM programme.

5ement Anand


Broadly speaking, the PRM course is divided into coursework and fieldwork. While coursework is concentrated in the classroom and focused on concepts, skills, and knowledge relating to rural development and management it is the fieldwork segment that exposes our students to the realities of rural life and livelihood. It cannot be over-emphasized that rural realities are complex calling for astute strategies and nuanced skills. We acknowledge with some pride the fact that thirty percent of the total duration of the programme is devoted to learning that is both ‘real world’ and hands-on. It is no wonder that participants of our graduate programme eagerly anticipate meeting challenges with complete professional dedication in the rural and development sector.

For students aspiring for meaningful careers in research, teaching, or specialization in the areas of rural management the Institute has on offer its Fellow Programme in Rural Management or FPRM, which is a doctoral equivalent. Stipulating a minimum residency requirement of three years the FPRM course has been approved by the AICTE as a fellow programme in rural management.

Substantial financial support exists for students of both the PRM and FPRM programmes. While FPRM students receive a fellowship stipend PRM students too are eligible for scholarships, educational loans, fee exemptions, and a Bridge Fund depending on terms and conditions. Pressures from hard-wearing academic curricula notwithstanding IRMA’s participants manage to cut a wide swathe in other fields including events like Milaap, Jatra, and Anand Run. Such campus-held events proudly testify to the creativity, leadership, and teamwork capabilities of IRMA’s participants.

Living and growing in a Knowledge Society IRMA has never undermined the self-actualizing needs of managers and executives. Keeping pace with changes occurring in the managerial milieu of the attendees IRMA has been conducting short as well as long-term management development programmes, popularly referred to by their acronym- MDPs.

It is through its various programmes that the institute has been growing and making rapid strides in the realm of rural education.


PRM AdmissionsThe Admissions’ process, flagged off by the last week of June, was preceded by a flurry of activity geared towards laying the groundwork. This includes drafting course prospectuses, designing admission material, and advertising. This year was no different with advertisements placed in publications like the Times of India - Education Times (all editions), Economic times, Dainik Bhaskar, Anand Bazar Patrika, Rajasthan Patrika, Vijay Karnataka, Assam Pratidin, Dnamalar, The Hindu – Education Plus (all editions). Popular web portals including PaGaLGuY.Com, MBAUnivrse.Com and Career360.Com were also targeted while announcements were posted on IRMA’s website. Google Ad Word facility was also brought into play. Online advertising along with the e-mailer facility of PaGaLGuY.com, MBAUnivrse.Com and Career360.Com too, came in handy.

The IMS Learning Centre collected the application fees on behalf of IRMA at various learning centres. Around 11,000 posters displaying the admissions’ notice were sent to all the departments of universities, NIITs, IITs, agricultural and other colleges, cooperatives, and NGOs. Copies of the admissions’ notice of 2017 were sent to the Information and Public Relations departments of all the states in the country. Designated organizations able to sponsor employees for the CRM

The Admissions’ process, flagged off by the last

week of June, was preceded by a flurry of activity

geared towards laying the groundwork. This includes

drafting course prospectuses, designing admission

material, and advertising.

and PRM courses were also informed about Admissions 2017 with the help of e-mails.

Candidates for the PRM 37 (2017-19) batch were selected on the basis of scores obtained from the written test, personal interview, and group activity. For the written test, scores obtained during CAT 2016/XAT2017 and “Issues of Social Concern” (ISC), were considered. The latter is an online written test conducted by IRMA to evaluate the analytical skills of applicants on issues related to rural society, polity, and economy.

IRMA received ten applications from foreign nationals and NRI applicants in the reporting year. Of these, seven applicants were shortlisted for the online personal interview through SKYPE. Of these, one applicant was selected through the general selection process while one applicant did not appear during the online personal interview. In all, five applicants had taken the online personal interview through SKYPE, of which four were selected and offered admission to the PRM 38 (2017 – 19) batch.

As in previous years, the applicants were able to apply online and pay through the payment gateway. Besides, they had the option of making payments to an SBI branch. Students were also able

Admissions


to obtain application material including prospectuses, application forms, and sample question papers subject to full fee payment.

The number of applications for PRM 2017-19 increased marginally to 3489 as against 2982 for PRM 2016-18. Of these, 3489 applicants who had sent in filled in forms, 1,936 appeared for the ISC online written test conducted across 27 centres (34 examination venues) in the country on February 12, 2017.

Based on their online test scores 963 candidates were shortlisted of which 782 appeared for the Personal Interview (PI) and Group Activity (GA). Based on performance 257 candidates were given offers of admission from the first list. Of these, 140 belonged to the General Category, 71 to OBC (non creamy), 39 to SC, 07 to ST, and 02 to DAP categories. Alongside, a waiting list of 100 candidates based on category was released with a mention of their ranks.

A total of 23 Below Poverty Line (BPL) candidates applied this year, of which nine appeared for the ISC written test online. Based on their performance, five BPL candidates were short listed for GA and PI. Of these, four candidates appeared for the GA and PI. Finally, one BPL candidate was given an offer of admission.

As in previous years, the application fee was waived for both PRM and FPRM candidates hailing from BPL families while their travel expenditure was reimbursed by the institute. IRMA also made arrangements for the free boarding and lodging of BPL

candidates appearing for the Group Activity and Personal Interview.

FPRM Admissions FPRM admissions were initiated in the last week of June 2016. IRMA received 65 applications as opposed to 66 the previous year. Among those who had applied, 40 appeared for the ISC online written test on February 12, 2017. Four applicants, who either had a valid UGC JRF score or a PGDRM (Post Graduate Diploma in Rural Management) from IRMA, were exempted from the written test.

Like the PRM candidates, applicants for FPRM were selected on the basis of their CAT2016/XAT2017 scores and the IRMA online written test, ISC. Twenty-five applicants were requested to submit their Biographical Information Form (BIF), an essay emphasizing their choice of specialization, along with a statement of purpose (SoP). Only two candidates managed to complete their submissions. Of these, one appeared

for the Personal Interview and Personal Discussion on April 17, 2017. The date for Personal Interview and Personal Discussion was decided after consulting the candidates. During this session the applicants were asked to make presentations based on their essays. Discussions and interviews also involved their essay topics. Finally, due to low scores, the applicant who had appeared for the Personal Interview and Personal Discussion was not considered for admission to the FPRM 2017 batch.

Academic ProgrammesIRMA offers two fully residential academic programmes to its students, one of them being its celebrated flagship two-year Post Graduate Diploma in Rural Management (PRM). The PRM is currently in its 37th year.

The institute’s other offering is the Fellow Programme in Rural Management (FPRM), which is a well-known doctoral-level programme.


The PRM curriculum, blending classroom learning with fieldwork, comprises four distinct segments- classroom, village fieldwork, development internship, and management traineeship. During the first week students also undergo ‘induction fieldwork’ in the villages of Gujarat (Annexure 1, Table 1).

Classroom SegmentThe classroom segment is spread across five terms over two years. This segment deals with the basics of rural management and development in the first year. All courses are compulsory in the first year with students studying foundational and contextual material in the first term and different functional areas of rural management in Terms II and III.

The classroom segment in the second year comprises two terms (Terms IV and V). Term IV consists of core courses that are compulsory for students. The students are also required to select optional courses divided into two groups: Rural Development Management and Rural Enterprise Management.

Village fieldwork segmentThe village fieldwork segment (VFS) is a hands-on and interactive process. VFS in the reporting year commenced on October 3, 2016, for which the students were disbursed across as many as 12 states and learning took place in areas as far-flung as Rudraprayag in Uttarakhand, Rajnandgaon in Chattisgarh, and Malappuram in Kerala, just to mention a few. The host organizations facilitated the stay and field learning of the students. Some of the host organizations included names like Gram Vikas in Odisha, Rural Centre for Human Interest (RUCHI) in Himachal Pradesh, and

Kumarappa Institute of Gram Swaraj in Rajasthan among several others (please see Annexure, Table 2).

Scheduled on the heels of the first term, the VFS takes up about one-third of the curriculum with students concentrating on real life issues relevant to the rural space. Internal evaluation is based on participants’ reports and presentations of Exploratory Study of the Village (ESV) and Theme Paper. Evaluation on the part of the host organization, on the other hand, is based on tasks undertaken during the Rural Action Component (RAC). Some participants may prefer to take up Faculty Participant Collaborative Research (FPCR) in lieu of the Theme Paper.

Our PRM 37 students resided in pairs or in groups of three in the villages. During their seven-week stay the students drew up individual reports profiling details of their villages of residence, studied themes pertinent to the village while conducting collaborative research with an

PRM


IRMA faculty member, and engaged in problem-solving related to topics of interest to the host organization. On their return the students organized an exhibition highlighting their experiences aided by mementoes like tools, artefacts, costumes, photographs and the like.

The village field segment has been noticed by both the government and nongovernmental organizations. For instance, three of our PRM 37 students received a certificate of appreciation for their voluntary work in Uttarakhand’s Rudraprayag district from the Ministry of Culture.

Development Internship SegmentThe Development Internship Segment or DIS is an eight-week module, which commences at the beginning of the second year of PRM. This segment orients students towards working with grassroots’ development interventions, primary producers, and socially-geared organizations. Those participating in this segment are expected to have gained enough maturity and exposure to meet the challenges associated with grassroots and development-related organizations. By the time of the DIS participants are expected to tap into their classroom learning and alloy it with the managerial skills picked up during their VFS. The aim here is to integrate knowledge from advanced courses like Rural Livelihood Systems (RLS), Development

Theories and Practices (DTP), and Management Information System (MIS), to name a few.

DIS for the 2015-17 (PRM 36) batch was conducted between June 6, 2016 and July 22, 2016. This year, 199 projects were offered by 100 organizations. Our students, after having accepted 122 projects, worked with 65 different organizations and were splayed out in places as diverse as Manipur, Hyderabad, and Rajkot (Annexure Table 4).

Management Traineeship SegmentThe Management Traineeship Segment (MTS), a nine-week module, is scheduled after Term IV. A significant feature of academic life at IRMA, the MTS deals with higher level complex assignments for which students are expected to have superior managerial

and problem-solving skills. The aim of this segment is to integrate knowledge gleaned from advanced courses like Strategic Management, Project Management, Public System Management, and Managing Cooperatives.

Students work in close conjunction with a faculty member and reporting officer from the designated organization on challenging and complex projects for the MTS. Working on projects with managerial significance helps students sharpen their teamwork and leadership skills.

This time, our students picked 66 organizations of the 110 that offered them 243 projects. Some of the projects came from organizations like Bigbasket.com, Fullerton India, and Gujarat Cooperative Milk Marketing Federation or GCMMF (Annexure 1, Table 5).


FPRM is a full-time residential programme requiring a minimum of three years. The maximum period within which a participant must graduate is seven years from the date of joining the programme unless compelling circumstances warrant an extension.

Coursework in rural management education and a doctoral thesis are the two principal components of the programme. The coursework component has been designed to provide a base for Rural Management education at the Masters’ level and to facilitate participants undertaking specialized courses in research and developing research proposals for their theses. On completing coursework the participants are required to pass the Comprehensive Qualifying Examination (CQE) prior to becoming eligible for thesis work.

While working at their theses the FPRM students also get involved with seminars, workshops, and presentations. They are, besides, encouraged to write and present their research findings in national

and international journals and conferences. For instance, one of our FPRM students, Shubhomoy Banerjee, gave a presentation on “Consumer-Brand Relationships in Rural India: Assessing the dimensions of Strength” during an FPRM public seminar.

Another FPRM student, Shweta Navani wrote a working paper with Prof. Vivek Pandey entitled, “Market Reaction to Mandatory CSR Expenditure: Evidence from a Quasi-Natural Experiment in India”. Gopi Verma, on his part, benefitted by attending a workshop in IIT Madras (Annexure 2, List 5).

Placements Placements at the Institute of Rural Management Anand (IRMA) got underway during February 6-11, 2017. In keeping with IRMA’s unbroken 100 percent placement record the current batch of 169 students was placed within three days. The average salary crossed the Re. 10 lakh figure with the median at Rs. 8.40 lakhs per annum. The maximum salary for the batch stood at Rs. 46.50 lakh and the minimum at Rs. 4.5 lakh. Salaries offered by development sector organizations (NGOs, cooperatives and government development agencies)

FPRM


averaged at Rs. 9.37 lakh per annum and at Rs. 10,57 lakh per annum for jobs offered by the corporate sector.

IRMA received 220 job offers from 92 recruiters for its current batch. This year, 21 students received Pre-Placement Offers (PPOs) from various organizations. Like the previous year, Gujarat Co-operative Milk Marketing Federation (GCMMF) emerged as the single largest head hunter recruiting 19 candidates from IRMA.

Cooperatives and producers’ collectives recruited a total of 28 candidates. The second largest recruiter this year was Bihar Rural Livelihood Promotion (BRLPS) that came up with 11 selections. Not too far behind were Pidilite Industries (Rurban Division) and ICICI-Lombard General Insurance Company (Government Business Group), taking 9 and 8 students respectively.

A total of 22 students took up offers made by Non-Government Development Organizations and Government Development Organizations including SRIJAN, Gujarat State Women’s Sewa Co-operative Federation, and Rajasthan Grameen Ajeevika Parishad, to name just a few. UNICEF, for the first time, participated in IRMA’s placements making offers to five students of which four were placed in UNICEF Wash in Gandhinagar in Gujarat (Annexure 1, Table 6).


ConvocationIRMA’s 36th convocation ceremony, a defining moment in our participants’ lives, was held on April 29, 2017. This time we had the eminent academician Dr. Tushaar Shah, also Senior Fellow, International Water Management Institute, Colombo, Sri Lanka, as Chief Guest.

Prof. Rakesh Saxena, Director-in-Charge of the Institute of Rural Management Anand (IRMA), welcoming the Chief Guest along with the Board of Governors, invitees, faculty, graduating students and their parents underscored some of the institute’s highlights for the academic year including an NBA accreditation for its flagship Post Graduate Diploma in Rural Management (PGDRM) programme. Expressing satisfaction with regard to placement he said, “IRMA has seen a 100 per cent placement this year with a highest salary package of Rs 46.5 lakh per annum and an average salary package of Rs 10.22 lakh per annum.”

Chief Guest Dr. Tushaar Shah, speaking fondly of his interactions with the institute’s founder Dr. Verghese Kurien, said that “the best thing he left behind was his idea of IRMA. IRMA should use every convocation to revive and reflect over the work of that exceptional man. Hidden in his legacy is the idea of IRMA that is even more relevant today than it was then’’.

Dr. Shah shared six thoughts with the graduating batch to dwell upon: to create a vibrant and nurturing eco-system, to never let perfection be the enemy of excellence and excellence the enemy of good, to respect and cherish productivity, to manage by demanding performance from co-workers but also matching it by hand-holding and support. This, he shared, was Dr. Kurien’s formula.

While lauding IRMA’s efforts for staying broadly true to its learning philosophy he stressed the need for playing a greater role in building India. He went on, however, to appreciate the role played by IRMA’s flagship PRM programme, also the world’s first management programme with longest spells in fieldwork and organizational training, in the context of preparing students for the uncertainties, ambiguities, and fluidities of operating in rural India.

IRMA’s Chairman Shri T. Nanda Kumar, in his speech, emphasized the need for recognizing ‘disruption’ in the national and global scenario given the changes in policy, technology, markets, and the environment and challenges in global economic movement It was important that as IRMAns, he stressed, the graduates ensure that they assist institutions in building prosperity for rural India by remaining sensitive to social issues and that they contribute to society by committing to serve rural India.

A total of 173 PRM participants graduated this year. Ritika Goel, who had topped her batch of PRM 36, was awarded the prestigious Kuchibhotla Vasanthi Gold Medal by the Chief Guest.


disbursed quarterly by the administration department based on proof of service and salary amount. The maximum amount that may be disbursed amounts to Rs. 3 lakh over the course of three years.

Scholarships for SC/ST StudentsOver 15 scholarships may be availed of by IRMA’s SC/ST students. Ten of these have been made available by the Ministry of Social Justice and Empowerment, which include

tuition fees, non-refundable expenses, boarding and lodging. They also cover costs involving books, stationery, and PCs. Five scholarships are granted by the Ministry of Tribal Affairs for Scheduled Tribes (STs). The scholarship amount is designed to cover tuition fees, boarding and lodging, books, and a one-time grant for the purchase of a personal computer.

This year, five SC students received scholarships of almost Rs. 5 lakh individually.

Awards, Fellowships and Scholarships

The IRMA Fellowship was initiated in 2007 with the

intention of encouraging PRM participants wishing to work with the development sector.

This fellowship is available to those students working at the

grassroots’ level at salaries below the benchmark salary pre-

decided by IRMA.

Believing in the credo that the best candidates deserve the best help possible IRMA has launched a string of prestigious scholarships for students to pursue their education.

IRMA FellowshipThe IRMA Fellowship was initiated in 2007 with the intention of encouraging PRM participants wishing to work with the development sector. This fellowship is made available to those students working at the grassroots’ level at salaries below the benchmark salary pre-decided by IRMA.

The fellowship amount is equal to the difference between the gross salary received by the participant and the benchmark salary. The benchmark salary factors in entities including basic pay, dearness allowance, and provident fund, among other things. Both the fellowship amount and eligibility are determined by the placement office. The fellowship is


Educational LoansEducational loans are available from the State Bank of India, Canara Bank, and the Central Bank of India at low interest rates sans collateral.

Fee ExemptionBelieving in the principle of not denying admission to deserving students IRMA has always remained open to providing financial assistance to students from impoverished families.

Bridge FundIRMA’s Bridge Fund was set up by the institute to help students hailing from poor families. Under this scheme a sum of Rs. 10 lakh is accessible to these underprivileged students helping them bridge the gap between the dates of payment (to IRMA) and the disbursement of payment from different financing options including fee waivers, bank loans, and SC-ST fellowships.

PRM 37 students win second prize Neha Chhajer and Kuhelika Ghosh of PRM 37 added a feather to the IRMA cap by winning second prize at a prestigious entrepreneurship-based competition, “Coalescence ’16”, on November 13, 2016. Organized by the Indian Institute of Forest Management (IIFM) Bhopal, the theme for this year was “Business, Climate Change and Society: Bridging the Sustainability Divide.”

Neha and Kuhelika had participated in the event “Yogakshema, The CSR Model Competition” during which they were required to prepare an implementable CSR model for development while considering issues like sustainability and the environment. The students presented a model that could be implemented to help villagers find simple solutions to their power generation problems aided by solar energy.

The competition was sponsored by the eco-tourism company Eco Wild Adventures (EWA) based in Bhopal, Madhya Pradesh.


The actualization of capacity-building skills has been the mainstay of IRMA’s sought-after Management Development Programmes (MDPs) over time. IRMA’s MDPs are unique learning propositions aimed at equipping participants with evolving management concepts, perspectives, and practices with a rural subtext. Ever since their inception in 1981, the MDPs have benefitted cooperatives, NGOs, and the government and semi-government organizations engaged in rural development through both open and custom-designed short and long-term MDPs. It is no wonder that they have pride of place at IRMA.

So far, over a thousand MDPs have taken place, both on-campus and off-campus ones. This year, 51 MDPs took place at the institute with 661people participating in on-campus ones alone (Annexure 1, Table 7).

One of the major MDPs held during the reporting year was sponsored by the credit company Fullerton India in conjunction with IRMA. This sponsored programme was designed specifically to address the capacity building needs of the company’s executives.

Management Development Programmes

The actualization of capacity-building skills has been the mainstay of IRMA’s sought-after Management

Development Programmes. IRMA’s MDPs are unique learning propositions aimed at equipping participants with evolving management concepts, perspectives, and

practices with a rural subtext.


Besides teaching and training the institute is deeply involved in research and consultancy. Our faculty engages in rigorous research that is evidence-based, meaningful, and aimed at making a difference. Much of the research and consultancy is now conducted and reported under the Centres of Excellence.

The following list, by no means exhaustive, is a sample of concluded and ongoing research conducted by IRMA’s faculty members.

CONCLUDEDMeasuring technical efficiency of passenger bus companies in India: a non-radial data envelopment analysis approachTeam: Anand Venkatesh and Shivam KushwahaState transport undertakings (STUs) are bus companies in India that are instrumental for transporting large numbers of people. They operate under stringent government regulations. Despite operating under relatively similar external environments,

they have shown marked differences in their physical and financial performances. Hence, a holistic perspective of their productivity and efficiency is imperative. This is accomplished by the use of the non-parametric efficiency measuring technique known as data envelopment analysis (DEA). In order to minimize the effect of slacks on the efficiency measure, a non-radial input oriented variant of DEA was deployed.

Efficiency scores were computed for each of the twelve years, 2002–2013. It was observed that technical efficiency reduced for STUs, on an average, during the study period. A key issue of concern was the fall in labour efficiency during the study period. Also “larger” STUs, in terms of fleet strength, seem have been doing better than smaller STUs.

Research and Consultancy

Besides teaching and training the institute is deeply involved

in research and consultancy. Our faculty engages in rigorous research that is evidence-based,

meaningful, and aimed at making a difference. Much of the research and consultancy is now

conducted and reported under the Centres of Excellence.


TTK Prestige: Economic Value Added AnalysisTeam: Varun Dawar, Rakesh Arrawatia, and Arit ChaudhuryIt was way back in 2014 that an analyst with a leading investment company wanted to evaluate the financial performance of a Bengaluru-based kitchen appliances company, TTK Prestige Ltd. For this case solution and analysis the researchers decided to use an economic value added (EVA)-based performance measure underlining the importance of value creation by management for its shareholders. Recently, there has been a shift away from traditional approaches of measuring shareholder value creation (for instance, earning capitalization and present value of estimated cash flow) towards more value-added approaches like EVA offering a more effective method for evaluating financial performance.

Relative Efficiency of G8 Sovereign Credit Default Swaps and Bond Scrips: An Adaptive Market Hypothesis PerspectiveTeam: Vinodh Madhavan and Rakesh Arrawatia This study is aimed at examining the degree of efficiency exhibited by the sovereign credit default swaps (SCDS) and sovereign bonds (SBs) pertaining to the G8 countries from an Adaptive Market Hypothesis (AMH) perspective. At the outset, the authors employed the rolling AR(1)–GARCH(1,1) filter in order to remove short-term dependency in the different time series considered for this study. The findings pertaining to this study are as follows: First, SBs pertaining to UK, Japan, US, France and Russia were found to be the most efficient, while SBs pertaining to Russia were found to be the least efficient. Second, when it comes to SCDS, Russian SCDS scrips were found to be relatively more efficient than the Russian SBs. Having said so, G8 SCDS scrips pertaining to the other countries were found to be inefficient vis-à-vis their respective SBs. Of all the G8 countries, the US was the only country with no strong evidence of long memory witnessed in SCDS and/or SB scrips. Finally, there was a discernible difference in the degree of efficiency exhibited by G8 SCDS scrips vis-à-vis their underlying reference obligations (ROs).

Local self-governance, ethnic divisions in slums and preference water supply institutions in Kolkata, India Team: Indranil De and Tirthankar NagThis paper investigates the preferences for institutional mechanisms for improved water supply services across different ethnic communities in slums of Kolkata. The Muslim community prefers privatization of water supply as against paid public supply. The backward caste community prefers both paid public delivery and privatization. Residents of non-notified (NN) slums prefer paid public delivery as against privatization. Access to accountability mechanisms for water supply is lower for residents of Muslim dominated regions and NN areas. This is reflected by household perception about awareness of councilors regarding water supply conditions in the slums. The choice of an alternative institution depends on the degree of risk of exclusion due to lack of access to accountability mechanisms. Notification of NN slums, higher revenue autonomy and capacity of local bodies, and innovations in scale neutral technologies may improve access to water supply by marginalized communities in slums.

ONGOING

Developing Evaluation Capacity for the Directorate of Evaluation, Government of GujaratTeam: Vivek Pandey, Shyam Singh, Rakesh Arrawatia, and Pratik ModiThis is a training programme the key objective of which is to build evaluation capacities of the officials of the Directorate of Evaluation (DoE) in collaboration with UNICEF. At the conclusion


of the programme its recipients are expected to appreciate the complexity and uniqueness of development programmes from an evaluator’s perspective. They are expected to develop a keen appreciation of the intricacies involved in developing Terms of Reference (ToR) for assignments related to evaluation of development initiatives, help partners develop evaluation designs, and provide better avenues with respect to consumption of evaluation reports.

Overall augmentation of the Master of Rural Studies (MRS) ProgrammeTeam: Paresh J. BhattLokbharti Gramvidyapith is in the process of augmenting its existing academic facilities on its campus at Sanosara in the Bhavnagar district. For this purpose, a third party assessment of existing curriculum, method of conducting the programme, infrastructure-related facilities, pedagogy, and course contents are required, among other things, in order to keep pace with time and to take the institute forward as far as its post graduate programme is concerned.

Pidilite Industries, through its CSR initiative, has associated with Lokbharti Vidyapith and is providing means for the development and augmentation of facilities at the Vidyapith with the support of a study by IRMA.

Does user charge improve public health service? Evidences on sanitation from Indian slumsTeam: Indranil DeThis work examines whether user charge for public toilets in slums occurs due to lack of incentives to allocate resource or to increase accountability. It argues that pay toilets are constructed to a greater extent in slums where incentives for both the government and citizens to allocate resources fall short. Accountability of service delivery does not improve due to user change as demonstrated by tardy improvement of services in slums where the majority of dwellers uses public pay toilets. The empirical analysis is based on the National Sample Survey data of India. With the help of multi-stage sampling conducted throughout the country sample 881 slums were selected.

The study concluded that one’s own toilet is used by the majority where slums have more secured tenures and are surrounded by residential areas. Public toilets without payment are used if slums are notified for significantly longer periods. Pay toilets are used by the majority in slums with more unsecured tenures and with poorer residents. Toilets are not available in slums where tenure


security is lower sans associations for slum improvement. Improvement of sanitation is slower in slums where the majority uses improved public or community pay toilets as compared to slums where the majority uses improved public or community toilets without payment or own toilet. The other public health services are better but improvements are slower in slums where the majority uses pay toilets.

Impact evaluation of COL Initiated Project ‘Lifelong Learning for Farmers’: An assessment of ICT mediated open and distance learning in Mann Deshi Mahila Cooperative BankTeam: Rakesh SaxenaWork on this study funded under the R&D Fund of NABARD commenced from March 1, 2017. The objective of the study is to evaluate the ICT mediated open and distance learning in Mann Deshi cooperative bank at four levels: (1) women participants level, (2) Institutional Level (Mann Deshi Women Cooperative Bank), (3) project level, and (4) community level. Different indicators have been identified at each of these levels for the purpose of evaluation. The study will use both ‘before and after’ and ‘with and without’ approaches to assess the impact.

CENTRES OF ExCELLENCELiving up to its commitment to knowledge enhancement IRMA has floated a shared facility in the form of Centres of Excellence. These are: 1. Centre for Sustainable Livelihoods2. Centre for Rural Infrastructure and Corporate Social Responsibility3. Centre for Social Entrepreneurship and Enterprises4. Centre for Public Policy and Governance5. Centre for Rural-Urban Dynamics6. 6. Dr. Verghese Kurien Centre of Excellence

Centre for Sustainable Livelihoods (CSL)IRMA’s contribution to the literature and scholarship on livelihoods has been committed and long-term. This has served to shape many practitioners in the field for livelihood promotion- a fact that CSL is committed to building on and furthering. The focus of this centre is on knowledge creation through trans-disciplinary research, knowledge dissemination, policy advocacy, and networking for conscientization. Its other objectives include providing direction in developing competencies for good governance and efficient management of resources and institutions while facilitating dissemination in policy research dialoguing and networking. CSL is also engaged in competency building exercises and empowering education through integral learning. Capacity and institution building programmes too, have been envisaged for stakeholders including leaders of enterprise groups and government officers.

The CSL has engaged itself in the following projects:

Designing & Strategizing Implementation of Sustainable Livelihood Interventions in Dhemaji & Lakhimpur District of AssamTeam: Pramod K. Singh, Harekrishna Misra, Madhavi Mehta, and RM VikasThis project is backed by the public sector company National Hydro-electrical Power Corporation (NHPC) and is aimed at river protection, erosion control measures, and sustainable developmental works for downstream areas of the Subansiri river in the Lakhimpur and Dhemaji districts of Assam.


The researchers have already conducted Focused Group Discussions (FGDs) and Fuzzy Cognitive Mapping (FCM) in 125 revenue villages interacting with about 7500 villagers. The livelihood schemes have been identified as sericulture, piggery, handloom, plates from arecanut leaves, and IT-enabled services.

Institutionalization of Geo-ICT Enabled Micro-Planning for Inclusive Development in India Team: Pramod K. SinghThis project was proposed by the NRDMS division of the Department of Science and Technology (Government of India). The objective was to demonstrate a GIS-enabled, bottom-up, and participatory micro-planning in a district. The proposed study aims to develop a methodology for the Local Development Plan (LDP) and Integrated District Development Plan (IDDP). As part of the study, a Gram Sabha will refer to objective information, along with IDDP, for preparation of the LDP. The entire process requires the active involvement of Gram Sabhas, municipal body and line departments, along with the support of DPC.

Case Research: Climate Change Adaptation Practices for Sustainable Rural LivelihoodsTeam: Pramod K. SinghThis study supports knowledge requirements of the Indian National Mission for Strategic Knowledge for Climate Change. It scrutinizes and evaluates adaptations for replication and up-scaling in view of future climate change. Finally, it attempts to develop a holistic and balanced approach towards responding to the challenges of climate change in the most effective and equitable ways. A semi-quantitative, fuzzy cognitive mapping (FCM) approach has been deployed to create a climate change vulnerability index for sustainable livelihoods based on peoples’ perceptions. Sensitivity and adaptive capacity captured through the FCM approach allows for scenario generation that provide policy insights into the effectiveness of adaption practices and strategies for climate resilient pathways.

The study involves 26 districts across 10 agro-climatic regions of India in a bid to capture diverse adaptation practices and assess livelihood vulnerability to climate variability and change while providing insights for decision making.

Collaborative Research: Climate Change Adaptation Approaches for Sustainable LivelihoodsTeam: Pramod K. SinghThis is a collaborative study involving institutions like IRMA, International Institute of Applied Systems Analysis (IIASA), Austria; National Institute of Hydrology, IIT Roorkee; and Centre for Water Resources Development and Management, Kozhikode. Technology Information, Forecasting and Assessment Council (TIFAC), GoI provides financial support to Indian institutions under the India-IIASA programme. The study aims at providing evidence-based strategies to mainstream adaptation into development planning in Gujarat while ensuring livelihood security. It seeks to develop knowledge, strategies, approaches, measures, and processes enabling vulnerable communities in Gujarat to cope with and adapt to the impending impacts of climate change in ways that are effective and responsive to a specific environmental and resources’ context and is also widely applicable, replicable, and up-scalable at the same time. The study is expected to generate a range of scenarios for climate change, future biophysical foundations of land-based production systems, and plausible trends of demographic patterns and socioeconomic development parameters. Adaptation options will be elaborated, in view of the range of scenarios developed in the study, to enhance vulnerable


rural livelihoods. Finally, the study is expected to provide guidance in the context of policies and governance mechanisms for effective adaptation and better management of resources.

Developing cases of collectives in dairy and agricultureTeam: Madhavi Mehta, Harekrishna Mishra, and KV RajuAs per agreement between IRMA and Land-O-Lakes (International Development Division), six mini cases of collectives in dairy and agri space need to be developed. The team has visited the case-study organizations and is working on developing the cases.

Independent Assessment of Design, Strategies and Impacts of Deendayal Antyodaya Yojana-National Rural Livelihood MissionTeam: Pramod K. Singh, Harekrishna Mishra, Vivek Pandey, HS Shylendra, Rakesh Arrawatia, C Shambu Prasad, RM Vikas, Mukul Kumar, and Sankar Datta.The DAY-NRLM, or Deendayal Antyodaya Yojana-National Rural Livelihoods Mission, is a centrally sponsored programme working towards eliminating rural poverty by encouraging multiple livelihoods via self-employment.

Owing to the significant progress of the Mission in several states a mid-term assessment was commissioned to IRMA in order to gauge the effectiveness of the design and strategies along with emerging outcomes. Multiple methods, including qualitative, quasi-qualitative (fuzzy cognitive mapping approach), and quantitative, were deployed to understand and analyze the programme implementation and its impacts.

Centre for Rural Infrastructure & Corporate Social ResponsibilityThe Centre for Rural Infrastructure & Corporate Social Responsibility (CRICS) consists of two wings- rural infrastructure and corporate social responsibility. Research effort in the first wing is concentrated on, as the name suggests, rural infrastructure and its implications on rural lives along with sustainable rural livelihoods contextually relevant to financial, social, economic and environmental effects.

The Corporate Social Responsibility wing deals with research and knowledge creation efforts exerted towards promoting sustainable business practices across all sectors while encouraging social welfare and leadership in channelizing organizational and societal efforts for mutual cooperative and beneficial interfaces.

This centre has been working on the following projects:


Nonparametric measures of efficiency in the presence of undesirable outputs: a by-production approachTeam: Subhash C. Ray, Kankana Mukherjee, and Anand VenkateshIn empirical research on productivity measurement adjusted for undesirable outputs on the side, the good and the bad outcomes are treated as joint products of the underlying production process. In the present paper, following Murty, Russell, and Levkoff, the good output was conceptualized as technologically separable from the bad output. Joint disposability was assumed between the bad output and the polluting input instead of weak disposability and null ‘jointness’ between the good and bad outputs. An integrated DEA optimization problem over the intersection of these two sub-technologies was set up to measure the efficiency of a firm that produces a bad output alongside the good output.

Towards a greater understanding of the market orientation and internal market orientation relationshipTeam: Pratik Modi and Gurjeet Kaur SahiThe study explores the relationship between market orientation (MO) and internal market orientation (IMO) using the process model of MO development. Data from 370 nonprofit organizations were analyzed using structural equation modeling with maximum likelihood estimation technique. The comprehensive CFA marker method was used to partial out the influence of social desirability bias on the substantive relationships. The study finds that MO works through IMO to elicit desirable employee outcomes, which also contributes to performance outcomes.

Multi-stakeholder water conflict resolution for the Raj Sagar Dam, Pali District, RajasthanTeam: Shivshanker Singh PatelThe Raj Sagar Dam located in Rajasthan’s Pali district is a source of conflict in five villages. The perceived water conflict regarding water allocation along with its mechanism and operations is the primary motivation for this research study. The initial observation highlights the belief entertained by lower riparian farmers about the overexploitation of available water in the reservoir by upper riparian farmers. On the other hand, the upper riparian farmers believe that lower riparian farmers have not been receiving sufficient water due to poor infrastructure.

The study was carried out using a descriptive statistical method. Random sampling was used to collect data from 54 farmers uniformly distributed over the five villages. The main reasons for water conflict, according to the study, were disproportionate (illegal) water extraction by upstream farmers, water scarcity and drought, and water allocation and distribution mechanism. There was significant evidence to indicate malpractices concerning informal water trading among the lower and upper riparian farmers. The chief narrative to emerge from the discussion was that the irrigation department and other relevant stakeholders needed to intervene and streamline the water distribution system.

Asymmetry in Stock Market Reactions to Changes in Membership of the Dow Jones Sustainability IndexTeam: Satish Joshi, Vivek Pandey, and Robert B. RossThe study empirically explores investors’ response to firm sustainability efforts as evidenced by inclusion or exclusion from the Dow Jones Sustainability Index (DJSI) through the event study method. The DJSI selection process is posited to mimic a relative performance evaluation tournament generating an incremental amplified sustainability valuation signal. While extant literature treats the effects of DJSI additions and deletions as theoretically symmetrical but opposite in direction,


the researchers hypothesized that expectations of such an opposing symmetry of response is unwarranted. Deletion from the DJSI is conditional on initial inclusion in the DJSI; investors are, hence, likely to perceive deletion as an indicator of a failed strategy or investment and react non-positively. The results indicated that markets on average reacted negatively to the DJSI inclusion and non-positively to exclusion as hypothesized. Also, corporate social responsibility leadership by highly leveraged firms was viewed less favorably

Market Reaction to Mandatory CSR Expenditure: Evidence from a Quasi-Natural Experiment in India (Working Paper)Team: Vivek Pandey and Shweta NawaniThis paper examines the causal effects of CSR policy reforms in India on market returns of ‘qualifying’ firms. The authors’ identification strategy is supported by the Companies Act, 2013 mandating that every firm with a profit after tax (PAT) exceeding INR 50 million, form a CSR committee and spend two percent of the latter on CSR initiatives annually. In the absence of a valid control group, the OLS method cannot provide identifiable and consistent estimates of policy effects. Therefore, the authors exploited the CSR policy design by using sharp discontinuity in policy to get unbiased estimates of local average treatment effects (LATE) with the help of a regression discontinuity approach.

Consulting assignmentTraining needs’ assessment for senior management of Iranian Urban Cooperatives, Commissioned by Ministry of Cooperatives, Labour and Social Welfare, Government of IranIn Iran, the agricultural sector has played a pivotal role towards contributing to its GDP. Cooperatives were launched in Iran due to the lack of natural resources. What came up were cooperatives like Boneh, which is a type of collective farming practice for saving water. This type of cooperative emerged due to existing environmental conditions. Water was required for irrigation purposes; the lack of water bodies and water sources led to the formation of the cooperative in order to minimize the use of water. The cultural and ethical background that gave rise to cooperatives in Iran underscored the principles of cooperation and mutual aid imbued with the ideas of Taavon and Taabod (dedication and commitment). Thus, Iran’s agriculture and farming sector ended up launching SHGs and cooperatives.Prof. Girish Agrawal, an active member of the centre, addressed officials of the Iranian Ministry of Cooperatives, Labor and Social Welfare on ‘Cooperative Structure and the Government: Challenges and Solutions from Indian Experience’ in Tehran He interacted with an Iranian delegation of cooperative CEOs in the context of cooperative governance structures in India and Iran. He also addressed the national conference of Iran Credit Cooperatives on ‘Financing Models for Indian Cooperatives’ in Tehran while appraising the training needs of cooperative management personnel in urban areas.

Centre for Social Entrepreneurship and EnterprisesThe centre is mainly focused on encouraging the entrepreneurial aspirations of IRMA graduates and supporting them by networking with other organizations in order to create viable organizations oriented towards IRMA’s mission while also seeking interfaces with Government programmes for promoting social entrepreneurship and enterprises. The centre also promotes the efforts of individuals and organizations trying to establish sustainable organizations in order to create a social surplus exceeding organizational and individual surplus. Some of the activities undertaken by the Centre for Social Entrepreneurship and Enterprises include the following:


Curriculum Development Workshop for “Transforming India Initiative” with ALC IndiaISEED, IRMA’s Incubator, organized a Curriculum Development Workshop for ALC India’s (Access Livelihoods Consulting India Ltd.) “Transforming India Initiative” programme that includes a six month certificate course under an MoU signed between IRMA and ALC and a practicum involving experiential learning and working with social enterprises that could lead to a two-year diploma from DMI (Development Management Institute) with support from NITI Aayog. The interactive workshop involving practitioners from diverse fields, experts in similar fellowship programmes, and academicians and investors discussed various dimensions including personal transformation, practicum structure, assessment framework, candidate selection, program positioning, and future direction of the programme. There were interactions with students on March 20, 2017 and faculty on March 22, 2017. The objective was to seek inputs regarding ideas and processes. The workshop was supported with the help of an ongoing British Council project.

EDP on “Building and Managing Social Enterprises”ISEED‘s first Entrepreneurship Development Programme (EDP) witnessed 14 participants from diverse backgrounds that included the serving tribal community, NGOs, organic farming, sustainable tourism, rural digital services, women employment, education for the rural poor, and grassroots’ entrepreneurship. The EDP was for enabling social enterprises (both for and not for profit) to think through their business models while reflecting on their roles as leaders managing their enterprises. The EDP was curated with resource persons who served as mentors for the enterprises and enabled participants to focus on understanding businesses through tools like the Business Model Canvas and Unit Economics while capitalizing platforms for developing communication with activities like Elevator Pitch and dedicated mentoring sessions. Such activities enabled the participants to think and plan differently by using insights from innovation and design thinking in order to build business models for growth and scaling up.

In order to create a substantial impact by incorporating an inclusive approach, ISEED involved more facilitators from the entrepreneurship domain and people engaged in similar fields in a leadership role so that their real time experiences could wield create more impact.

Entrepreneur Network MeetingAlong with ISEED, CSEE organized its first Entrepreneur Network Meeting on December 22, 2016. Apart from the associated unit faculty members the external members included Rahul Nainwal, Dhruvi Shah, Inir Pinhiero, and Namrata Singh, and mentors from partner organizations like AKRSP. The meeting also witnessed the presence of Sunandan from Dhwani RIS and Uttam Banerjee from Ekam Eco Solutions as incubatee partners. By sharing the work done by ISEED so far, several approaches were adopted while identifying key work strategies for the near future.

National Seminar and Incubator LaunchCSEE organized an international seminar entitled “Seeding Social Enterprise and Innovation in Universities” with the support of the British Council and Department of Science and Technology (DST), Government of India on August 22-23, 2016.

IRMA’s incubator ISEED (Incubator for Social Entrepreneurship and Entrepreneurs for Development) was inaugurated by IRMA’s Chairman Shri T. Nandakumar and Dr. Anita Gupta from DST. The seminar had 55 participants from across the country (and one international participant, Nickala Torkington of UnLTd UK) representing social enterprises, incubators, academics, investors, and donor agencies.

A compendium on social entrepreneurship teaching in India was released during the occasion consisting of teaching methods and curriculum on social entrepreneurship of leading higher educational institutes in India. The seven technical sessions of the seminar were organized around distinct themes.


The launch of IRMA’s incubator brought together some of the leading actors in the social entrepreneurship ecosystem with many willing to partner with IRMA’s incubator in the months to come. The small grant from British Council that began in 2015 November has been used to leverage CSEE’s work towards greater outreach. IRMA’s proposal “Creating a Social Entrepreneurial Ecosystem through an Incubator” to DST under the ISTED Innovation-Science and Technology Entrepreneurship Development (i-STED) programme was shortlisted with the coordinator making a presentation to the expert committee for support on April 4, 2016 at Bhubaneswar, Odisha. The proposal was accepted with minor changes and DST’s five-year grant of Rs 2.89 crore should enable IRMA to identify and support social entrepreneurs and enterprises focused on rural and social innovations. IRMA received its first tranche of the grant in August.

Design Thinking WorkshopIRMA organized a two-day Design Thinking workshop for social enterprises on August 20-21, 2017. The enterprises brought their business plans and current problem to the table and were encouraged to work on them at the workshop. The workshop was facilitated by Tinkerlabs with 13 participants including four PRM students and nine representatives of social enterprises. The value-addedness to the social enterprises from the workshop was quite high; participants who had been involved in previous workshops gave it a high rating.

Centre for Public Policy and Governance IRMA’s engagement with various management and development aspects is well-known. These include the Panchayati Raj, NREGA implementation, the governance and management of natural resources, and conflict resolution. The centre was launched with the idea of conducting research in policies and issues in governance related to resources and institutions. The centre is also focused on training and capacity building programmes related to decentralization, conflict resolution, and management issues in the context of local governance and decentralized planning. IRMA has launched several programmes under the aegis of this centre.

Studies conducted under this centre include the following:

Slum improvement in India: determinants and approachesTeam: Indranil DeThis study investigates living conditions in Indian slums, the extent of improvement of basic services between 2002 and 2012 and determinants of improvement based on National Sample Survey data. The pace of slum improvement has increased over the study period. Slums devoid of basic services have reduced in 2012 as compared to 2002. Security of tenure, strengthened especially through notification of slums, appears to be one of the most important determinants of slum upgrade.

Measuring fairness in franchisor-franchisee relationship: a confirmatory approachTeam: Ateeq Shaikh, Saswata N. Biswas, Vanita Yadav, and Debiprasad MishraThe purpose of this paper was to develop, test and validate a measure of fairness in the context of franchisor-franchisee relationship and test for the dimensionality of fairness. The authors surveyed 300 franchisees of a large-scale franchisor in India employing confirmatory factor analysis (CFA) to analyze data. Findings of the study suggest that the factor structure of fairness is a three-factor correlated model with aspects of procedural fairness and informational fairness get subsumed into one construct. This measure may be utilized by franchisee managers to track franchisee perceptions of fairness regarding managing franchise relationships better.


To the best of the authors’ knowledge, this study was the first to develop a valid and reliable measure of the fairness construct in the context of franchise relationships. This study also identified the factor structure of fairness construct.

Third Party Evaluation of the PPP model schools under GSTESTeam: Shyam Singh, Vivek Pandey, Asmita VyasThe Government of Gujarat runs Eklavya Model Residential Schools to provide quality education for the holistic development of tribal children. Some of these schools are also operated under the Public-Private Partnership (PPP) model. An evaluation study of PPP model-based schools was conducted for inspecting the quality of education as well as the processes and compliances that are mandatory for school authorities to achieve desired results.

Impact Evaluation of RBP in Southern StatesTeam: Shyam Singh, Vivek Pandey, Jeemol Unni, and Pratik ModiThe Ration Balancing Program was initiated by NDDB (National Dairy Development Board) as a way of educating farmers about balanced feeding of their cattle. Most farmers feed their animals based on traditional knowledge and information passed down via generations. As a result, cattle tend to miss out on essential minerals and proteins. It is, therefore, necessary to educate farmers on the feeding of balanced ration.

IRMA conducted a study on impact assessment and evaluation of the Ration Balancing Program under National Dairy (Phase 1) in Kerala and Karnataka.

Support to ICLD Report (Samarthan)Team: Shyam SinghIRMA provided professional support to an ICLD action research program with regard to promoting decentralized planning in an urban town of Chhattisgarh. ICLD, or the Swedish International Centre for Local Democracy, is committed to eliminating poverty by building local democracy.

The said program was implemented by Samarthan Centre for Development Support, Bhopal.

Deprivation in Slums and Child Poverty: Study on KolkataTeam: Indranil De and Tirthankar NagThe study attempts to look at the poverty and deprivation in slums across various social and religious groups and its bearing on children. It not only analyses income poverty but also looks at deprivation of access to basic services including water, sanitation and drainage. The purpose of this paper is to compare and contrast the income and non-income deprivation of childbearing and non-childbearing households. According to the study the Muslim and backward caste households are more deprived with respect to income and access to basic services as compared to Hindu general (upper) caste. Deprivations with respect to income and basic services are more pronounced for households having a child than for households without one.

Study of Mahila Sabhas in the Kutch District of GujaratTeam: Saswata N. Biswas and Debiprasad MishraA study was conducted of Mahila Sabhas in Kutch in collaboration with Kutch Mahila Vikas Sansthan. Women’s participation in Gram Sabhas is capable of rendering Panchayats more effective. It is another matter that women rarely participate in Gram Sabhas, largely because of social customs and traditions. To give voice to women at the level of grassroots democracy, the


Ministry of Panchayati Raj urged the state governments to convene separate Mahila Sabhas or female assemblies for the women electorate. The study data emerged from 67 villages of all the ten talukas of Gujarat’s Kutch district. The results suggested that despite low attendance in the Mahila Sabhas there is a growing acknowledgement on the part of the women electorate regarding its importance. The major impediments to the participation of women were suitable timing, register maintenance, presence of government officials, inclusion of Mahila Sabha resolutions in the Gram Sabha, the venue of the Mahila Sabha, availability of basic amenities in the village, and satisfaction of women with the basic amenities. The qualitative results suggested that the issues raised in the Mahila Sabha were qualitatively different from those raised in the Gram Sabha.

The results also suggest that the Mahila Sabha boosted the women’s self-concept while helping them in other spheres of life (e.g. tackling domestic violence). The FGDs revealed that Mahila Sabhas have the potential to transform society in positive ways while empowering women. Based on the above findings the paper makes several suggestions to increase women electorates’ participation in the Mahila Sabhas and, through them, bring about social and cultural changes so that women electorates are empowered to participate fully in the Gram Sabhas in future.

Centre for Rural and Urban DynamicsA major population shift from rural to urban areas is a reality of the times. Urbanization, hence, is not just about what happens in the cities but underscores a broader transformation. “Rural” and “urban” are not only intrinsically linked but have been undergoing wide-reaching and fundamental processes of change. These changes embrace factors as diverse as economic activity, livelihood, residential choices, and social interactions.

The Centre for Rural and Urban Dynamics (CRUD) explores the ways in which urban and rural areas are becoming increasingly integrated, the fallout, attendant challenges, and possible remedies.

Some of the work conducted by the centre in the reporting year includes the following:

PublicationsMukul Kumar (2016), “Social Normativity, Housing, and Urbanisation in an Indian City”, Development in Practice, 26 (6), pp. 794-807A significant part of urbanization in India has been occurring through unregulated or partly regulated trajectories that are either informal or semi-formal in nature with regulatory authorities having come to terms with them on a piecemeal basis over a period of time. This study contends that what is considered unplanned by regulatory agencies is actually planned by people and facilitated by the ‘normativity’ surrounding both formal and informal institutions of urbanization in society. The study looks at the processes through which such a housing settlement comes into being and negotiates legitimacy, authorization, and basic civic services.

Mukul Kumar and Sushanta Kumar Sarma (2016), “Searching for the Middle Path in Microfinance Delivery”, Social Change, 46(4), pp. 512-525.Contrary to the conventional understanding of microfinance delivery approach as either a non-profit or for-profit model of delivery, the study argues in favour of the existence of a middle path. The middle path assembles the scalability of a for-profit approach as well as the client-centredness of a non-profit approach. A community-based microfinance organization, People’s Rural Education Movement (PREM), operating as a social movement organization, has been able to successfully combine the pressure of outreach and sustainability without compromising on the focus on poverty. With the help of a federated structure, a holistic approach to poverty alleviation, and an emphasis on keeping the poor at the centre of decision making, PREM has been able to create an ‘enabling approach’ to microfinance that is demand driven and manoeuvred by people at the receiving end.


Mukul Kumar (2016), “Contemporary relevance of jajmani relations in rural India”, Journal of Rural Studies, 48, pp.1-10Jajmani is claimed to be a traditional Indian institution responsible for institutionalizing non-contractual, inter-familial, and inter-generational reciprocity between landowning and other services providing castes in rural India. While, in the past, it took care of some livelihood needs of service caste people it also involved their subservience and exploitation. Based on an ethnographic field study of a village in north India this research study looks closely at the changes happening in jajmani and, simultaneously, trying to learn a few important principles about the form and substance of development for the future of mankind. While jajmani is on the verge of extinction it underscores the importance of local or vernacular spaces in the context of organizing the social and economic lives of rural communities while imagining a less hegemonized community and world for human living.

Project

Impact Assessment of Training Programmes of NIRDPRTeam: Rakesh Saxena, H S Shylendra, AsmitaVyas, and Indranil DeThe National Institute of Rural Development and Panchayati Raj, Hyderabad offers specialized training programmes for senior and middle-level rural development and Panchayati Raj professionals to create a knowledge base, develop skills, and infuse the right attitudes and values among development professionals. The objective of this study is to assess the impact of such training programmes on the performance of the trained functionaries in the job context and in improving the efficiency and effectiveness of rural development initiatives in the field. The study has been conducted though e-surveys, regional workshops and personal interviews.

Consulting project

Comprehending and analyzing issues of economic security and safety of femalesTeam: Indranil De, Mukul Kumar, HS Shylendra This is a consulting study supported by KMVS (Bhuj) and, as the title suggests, was targeted at women engaged in income generation activities in the unorganized economic sectors of Bhuj in the Kutch District.


Research Grant Restoring the Ganges: Healthier Rivers for Safer Water and more productive agro-ecosystemsTeam: Mukul Kumar, Ila Patel, and Indranil De This two-year project, which began in early 2015, was meant to contribute to cleaning and restoring the Ganga’s riverine ecosystems. The study was concluded in collaboration with key organizations including International Water Management Institute (Colombo), WWF (New Delhi), and IIT (Kanpur). The project addressed challenges like reduced flows and the discharge of untreated toilet waste and waste water along the Ganga and its tributaries.

Dr. Verghese Kurien Centre of Excellence at IRMA (VKCoE)The Gujarat Cooperative Milk Marketing Federation (GCMMF) launched the Dr. Verghese Kurien Centre for Excellence (VKCoE) at IRMA to facilitate research in dairy management, cooperatives, and producer organizations in agriculture and related fields. The Centre’s mandate is to work on emerging models of collectives and contemporary challenges of the dairy industry through research, consultancy, extension, outreach, and policy analysis.

Cooperative research• As part of building contemporary research and study material on new generation producer

organisations VKCOE undertook a study to explore the challenges faced by the Hasnabad Farmers Service Producer Company Limited (HFSPC). The study was completed by Dr. Ajit Kanitkar and has been used as part of the Managing Collectives course for PRM students.

• Jieun Jang, a Masters student from the Paris School of International Affairs, was indebted to the Centre for having facilitated her field work and subsequent interactions that led to her thesis on “The Power of Accountable Governance in Cooperatives: Lessons from Producer-owned dairy cooperatives in India”.

• Three IRMA faculty members shared their work at the 11th ICA International Cooperative Alliance) Asia Pacific Regional Cooperative Research, New Delhi on November 15, 2016.

• Other cases worked on at the Centre in order to further cooperative research include “Vasudhara Adivasi Dairy: Leading the Second White Revolution” and on “Dharani Farmers’ Cooperative Model” in millets.

• A study on “Rural and Agricultural Mechanistion in Odisha” supported by CIMMYT was concluded at the Centre.

The following ongoing research is underway at VKCOE.• Study of Animal Husbandry Sector for Uttarakhand Livestock Development Board project led

by Dr. S. Rajeshwaran, Prof Rakesh Saxena and Prof C Shambu Prasad. • Leadership in Cooperatives: Behavioural Competencies Model led by Prof. Madhavi Mehta.• The impact of the external and internal factors on dairy cooperatives in the country: Current

scenario and future prospects led by Prof. C Shambu Prasad with Sandip Das• Managerial Challenges of producer collectives by Prof. C Shambu Prasad (this includes ongoing

case studies on Satpura Self Reliant Farmer Producer Company Ltd, Banas Dairy, GUJPRO etc.)

EventsConferences • Samaj Pragati Sahyog and IRMA hosted a National Conference on Farmer Producer Organizations

on February 2-3, 2017. The workshop involved practitioners, academics, and policymakers who discussed contemporary managerial challenges in FPOs involved in sustainable agriculture.

Workshops• Knowledge sharing workshop was organized on November 25th2016 to share ongoing research


work at the Centre and seek feedback on the same while planning future activities.

Talks • Dr. Rajeshwaran (Fellow, IIMB) on “Rising Milk Price and Opportunities for Enhancing Milk

Production in India” at IRMA as part of its seminar series that was coordinated by VKCOE; November 24, 2016.

• A special session on “Producer Collectives and the Start-up Ecosystem” was organized by VKCOE in collaboration with IRMA’s Centre for Social Entrepreneurship and Enterprises (CSEE) at a national seminar to launch IRMA’s incubator on August 23, 2016. The panel included R S Sodhi(MD GCMMF), D T Dekatey (NABARD), M S Sriram (Visiting faculty IIIMB), and Astad Pastrakia (independent consultant).

Collaboration and PartnershipsVKCOE seeks to extend its outreach by working with other like-minded organizations to enhance ongoing work on producer collectives. A few of these are listed below:

• IRMA was a knowledge partner for the 2016 Livelihoods Asia Conference, organized by Access Development Services; December 7-8, 2016. A panel on “Rethinking Cooperation” was curated by VKCOE with T Nandakumar, Balu Iyer, Smita Premchander, Arindom Gupta and Pravesh Sharma as speakers and C Shambu Prasad as moderator. The Centre also facilitated the shortlisting and announcement of the winners of the Sitarama Rao Case Study competition.

Publications of VKCOE

Occasional PaperAjit Kanitkar. 2016. The Logic of Farmer Enterprise. Institute of Rural Management Anand. Occasional Publication 17 . https://irma.ac.in/pdf/randp/1518_28072.pdf

Conference PapersC Shambu Prasad and Jayanti Kumari (2016), “Rethinking Cooperatives for Sustainable Development: Insights from Vasudhara Dairy and Dharani Organic cooperatives”. (Presented at the 11th ICA-AP cooperative research conference, New Delhi. “Cooperatives and Sustainable Development.”)

C Shambu Prasad, C and Chitra Krishnan (2016), “Co-creating knowledge for rural transformation: universities as knowledge brokers.” Presented at the 2nd International Conference on Transformation for Rural Development: Collaboration and Co-Production of Knowledge.Ambedkar University and Charles Strut University and PRADAN; April 19-21, 2016.

Girish K. Agrawal and Babak Lalfam (2016), “Inclusive Growth and Cooperative Governance- challenges and possible directions”. (Presented at the 11th ICA-AP cooperative research conference, New Delhi. “Cooperatives and Sustainable Development.”)

Case StudiesC Shambu Prasad and Joseph V Satish. (2017), “Dharani: Nurturing the earth, fostering farmers’ livelihoods”. The case won first prize at the Oikos International competition in the Social Entrepreneurship track; May.Ajit Kanitkar and C Shambu Prasad (2017), “Hasnabad Farmer Service Producer Company Limited (HFSPC): A Management Case (Part B)”; July.

Ajit Kanitkar and C Shambu Prasad (2016), “Hasnabad Farmer Service Producer Company Limited (HFSPC): A Management Case”; July.


C Shambu Prasad and Siddhartha Dhabi (2016), “Vasudhara Adivasi Dairy: Leading the Second White Revolution”; July.

Media FellowshipSandip Das (2017, March 4), “Two major cooperatives ask government to keep dairy sector outside FTA negotiations purview”. Sandip Das (2017, Feb 3), “Nabard’s Rs 8k-cr infrastructure development fund to boost financing of milk processing capacities”. Sandip Das (2017, March 1), “Hit by drought, disparity Karnataka Co-op Milk Producers Federation to see moderate growth in procurement”.Sandip Das (2017, January 4), “India may be No.1 milk producer in world, but dairy farmers still outside formal credit system”. Sandip Das (2016, December 31), “Demonetisation gives digital payments boost to dairy farmers; over 1 mn accounts opened”. Sandip Das (2016, December 6), “After Amul turns cashless, NDDB orders affiliates to turn to online payments”. Sandip Das (2016, November 21), “Demonetisation: Boost for Amul’s cashless drive”. Sandip Das (2016, September 27), “ Banas Dairy a big success story; honcho Bipin Patel explains how it did it”. Sandip Das (2016, September 26), “How arid Banaskantha keeps white revolution going”. Sandip Das (2016, August 29), “Amul, 25 others use e-platform to sell dairy items’. Sandip Das (2016, August 29), “Rural startups using modern communication tools get booster shot; here’s how”. Sandip Das (2016 July 3), “Milk revolution in East India? Here’s what Amul is up to”.

RBI ENDOwMENT UNITThe Reserve Bank of India Endowment Unit was established at IRMA with the objective of strengthening research in rural economics and teaching with Prof. Hari K. Nagarajan as its current head. The following have been the activities of the chair.

PUBLICATIONSDoes Land Fragmentation Increase the Cost of Cultivation? Evidence from India (Klaus Deininger, Hari K. Nagarajan, Daniel Monchuk and Sudhir K. Singh), (Journal of Development Studies; April, 2016)In order to appreciate overall impacts of fragmentation, underlying channels and potential heterogeneity by holding size the researchers distinguished average fragment size and mean inter-fragment distance as two aspects of this phenomenon. While estimating a cost function with associated input demand equations on a large nationally representative Indian survey, robust to endogeneity, it is suggested that fragmentation’s main impact is to reduce mean plot size below the threshold for mechanization. Higher inter-fragment distances increase costs for larger holdings, but by a much smaller magnitude. Implications as to when programmes consolidate holdings may make sense have been discussed along with ways to ensure their sustainability.

Short-term effects of India’s employment guarantee program on labor markets and agricultural productivity (Klaus Deininger, Hari K. Nagarajan, and Sudhir K. Singh) (Forthcoming in: American Journal of Agricultural Economics)In this paper we use a large national household panel from 1999-2000 and 2007-08 to analyze the short-term effects of India’s Mahatma Gandhi National Rural Employment Guarantee Scheme on


wages, labour supply, agricultural labour use, and productivity. The scheme prompted a 10-point wage increase and higher labour supply to nonagricultural casual work and agricultural self-employment. The drop in hired labour demand was more than outweighed by greater intensive use of family labour, machinery, fertilizers, and diversification to crops with higher risk-return profiles, especially by small farmers. Although the aggregate productivity effects were modest, total employment generated by the programme (not employment in irrigation-related activities) significantly increased productivity, suggesting alleviation of liquidity constraints and implicit insurance provision rather than quality of works undertaken as a main channel for programme-induced productivity effects.

Health Care Choice and Democratization in Rural India (Hans P. Binswanger-Mkhize, Hari K. Nagarajan, and Anirudh Tagat) (Journal of Health Economics, under review)Does a household’s choice of a health care provider matter to its income-generating process of households? In the extant literature it has been assumed that the level of health care expenditures has been influencing the likelihood of falling ill and the choice of health care providers. However, little is known about the choices implicit in such an assumption and the factors leading to such a choice. In this paper we explore the simultaneous relationship between choice of health care provider, the contemporaneous probability of falling ill, the level of private health care expenditure, and income using a two-stage instrumental variable estimation. We show that these outcomes can be triggered by four different channels: (1) Improvements in local governance, (2) supply of health care services, (3) strengthening laws related to inheritance, and (4) enabling policies leading to the reduction of adverse effects caused by covariate shocks. Using nationally representative household panel data from India, we find that greater democratization and improved quality of governance through greater democratization have the strongest impact on strengthening the simultaneity of this relationship.

Are women policymakers different? Impacts of political reservation on program implementation and local governance in India (Klaus Deininger, Hari K Nagarajan, Sudhir K Singh) (World Bank Policy Working Paper Series)We have used unique individual-level data to explore the impacts of political reservation of leadership positions for females on economic empowerment of women via the National Rural Employment Guarantee Scheme (NREGS). Reservations significantly and persistently increased women’s demand for work, the use of formal procedures to register demand, and programme participation. It increased the number of females who opened accounts to receive NREGS payments while participating in programme oversight activities; it reduced the demand for bribes from women. Since past female reservation had increased the frequency and quality of women’s attendance at village meetings while influencing their ability to approach officials and have them solve local problems points towards a plausible channel for such impacts to materialize while highlighting the scope for synergies between the two initiatives.


Grants The relationship between Intra-Household-Bargaining and Program Participation in Rural India, Funded by the PEP Secretariat, PERUTeam: Hari K. Nagarajan (project leader), Anirudh Tagat, Hansika Kapoor, and Savita Kulkarni An increasing number of aid policies target women based on the assumption that bestowing greater decision-making power on women will have positive spillover effects on the wellbeing of households and society. A team of local researchers investigated the role of information sharing in intra-household resource allocation in rural India to assess household bargaining power. The researchers found that while married couples in rural India tend to take household decisions together, providing information about a partner’s preferences influences the wife’s final decision. Women are also likelier to spend on nutrition than men.

Socio Economic Profile of Rural India (SEPRI) (Phases 1 and 2) (Funded by Brown University, ICSSR, NIRD, and the International Growth Center, London)Team: Hari K. Nagarajan (project leader), Jaipal Singh, and Anupam ChatterjeeThis is a large scale household and village-level survey conducted across 14 states and 198 villages; it represents a census of these 198 villages. A total of 115000 households and 225000 individuals were surveyed. The SEPRI survey builds on the earlier REDS panel of NCAER with information on MGNREGS participation, assets created, agricultural income, cultivation costs, social networks, and participation in governance as well as modules on women’s empowerment and intra household bargaining. The survey also includes a module on the educational attainment of children using an ASER type test.

Scaling Digital Financial Inclusion, Funded by JP MorganTeam: Rakesh Arrawatia (project leader), Hari K. Nagarajan, Vivek Pandey, and Shyam SinghIRMA, along with Grameen Foundation India, recently concluded a study entitled “Scaling Digital Financial Services: Research and Innovation”. Aimed at gauging savings and banking habits of the Bottom of the Pyramid populace – both rural and urban – the study threw up some interesting revelations.The researchers discovered, for instance, that women were likelier to own bank accounts and engage with banking institutions compared to men. According to the study, nearly 72 percent women prefer depositing money in formal banks compared to men who would rather keep their money at home. Also, ownership of more than one account increases the likelihood of usage by 29 percent. Additionally, the study established a linkage between account activity and level of economic activity in the context of geographies. One of the important recommendations made by IRMA’s study team is that financial inclusion policies take geography-relevant economic activities into consideration.

Grameen Gyan KochThe Grameen Gyan Kosh (GGK) is an online repository of knowledge on rural India. A knowledge platform GGK showcases, through visual and written content diverse perspectives on rural India. Launched in 2014, it features published and unpublished resources including blogs, rural vignettes, news, and a discussion forum. The blogs are written by prominent people and mostly deal with subjects touching upon high profit mining ventures and demographic changes in rural India. A series of videos on the subjects including art of terracotta and agrarian crisis have been published as well. The GGK website also provides updates on contemporary changes in rural India under its news section. It has links with social media platforms presenting regular updates on developments related to rural policy and development. In addition, GGK has connected IRMA students to the discussion forum where they can discuss policy related issues. In order to strengthen knowledge base of students IRMA’s Ravi Matthai Library organized a three-day book fair at IRMA under GGK on March 27-29, 2017. A total of 304 books were recommended by faculty, academic staff and students. The process of procuring the books will be completed by the next financial year.


Thursday Afternoon and Special SeminarsSometime in the 90s Thursday afternoons at IRMA would mean an animated exchange of ideas, discussions, and knowledge-sharing. These intellectually charged sessions came to be known as TASS and have remained so in spirit. What has changed over the years is that the seminar series are no longer – necessarily – held on Thursday afternoons. TASS has remained an active node for exchanging views, exploring research findings, and holding discussions on contemporary issues. The forum is open to faculty, visiting fellows, and students alike.

(Annexure 2, List 1).

CORPAS: IRMA’s publication programmeIRMA’s publication programme is managed by the Committee on Research, Publications and Seminars or CORPAS. The latter’s pre-publication format incorporates Working Papers that emphasize research-in-progress. It is also a forum for sounding out research ideas and research work and for acquiring valuable feedback and advice. (Please see Annexure 2, List 2 for Working Papers)

The CORPAS takes care of publications, seminar series, and research and consultancy projects.

IJRM The International Journal of Rural Management (IJRM) is the first international journal of its kind with an exclusive focus on rural management. Hailed for its focus on management and organization of rural ventures and community-based organizations, the journal consists of research articles, field notes, and book reviews pertaining to rural management and development and is published by Sage India.

The pre-publication format of CORPAS

incorporates Working Papers that emphasize research-

in-progress. It is also a forum for sounding

out research ideas and research work and for

acquiring valuable feedback and advice.

TASS


Prof. Anand Venkatesh• PRM Coordinator • PRM Curriculum Review Convener• PRM Norms Committee Convener

Prof. Girish Agrawal• Coordinator- General Management area• Convener of Employee Grievance and Promotion Committee• Was invitee for guest lecture at ONGC, Cambay Attended meeting of a consultative group

on PMRDF at the Ministry of Rural Development; June 10, 2016.• Chaired session on “Incubating Enterprises- Lessons from Incubators” at national seminar

on “Seeding Social Enterprise and Innovation in Universities”; August 22, 2016.• Attended advisory Board meeting on “Entrepreneurship Development Project for Tribal

Youth of Madhya Pradesh and Gujarat” for Aga Khan Rural Support Program (India), Ahmedabad; Nov 11, 2016.

• Participated in panel discussion on “Combating Agrarian Distress” at IInd Annual conference on “Rural Livelihood and Sustainability” organized by Axis Bank Foundation in Mumbai at Taj Lands End; December 8, 2016.

• Was jury for case study competition for national finals of Business Games organized by ONGC for ONGC officers, ONGC (Vadodara); January 3, 2017

• Attended Governing Board Members’ meeting at Xavier Institute of Development Studies and Action, Jabalpur; March 31, 2017.

Prof. HS Shylendra• Chaired workshop of Standing Working Group on ‘Role of Local Institutions in the Context

of Emerging Governance and Development in Chhattisgarh’ organized by State Planning Commission Chhattisgarh (2016) at Raipur; November 9-10,2016.

• Member of Editorial Board of Journal of Rural Development Review, TPSIPRD, Raipur; 2016.• Member of Advisory Committee of IFC supported Lilavati Project of SEWA Bank/SEWA,

Ahmedabad.• Member of the Board of Studies of Faculty of International Agri-Business Management

Institute, Anand Agricultural University, Anand for two years .• Expert member of the Board of Studies in Banking and Insurance of Maharaja Sayajirao

University of Baroda for three years (2014-17).• Attended as Chairman meeting of the Standing Working Group on “Role of Local Institutions

in the Context of Emerging Governance and Development “, Raipur (Chhattisgarh); June 3-4, 2016.

• FPRM Coordinator.• Member Research Programme Committee of Indian Society of Agricultual Economics,

Mumbai (2016-17)

Prof. Hari Nagarajan• Member, Faculty Recruitment Committee• Area Coordinator of Economics• Member, FPRM Committee

Faculty Recognition and other engagements


Prof. Hitesh Bhatt• ETDC In-Charge (since December 2016)• Coordinator, Management Development Programme (since November 2016)

Prof. Indranil De• Member, Grievance Redressal Committee• Area Coordinator• Convener, Library Committee

Prof. MV Durga Prasad• CORPAS Coordinator (for six months)

Prof. Madhavi Mehta• Appointed ad hoc Reviewer for International Journal of Public Leadership, An Emerald

Journal, in January 2017• Appointed Article Editor by Sage Open in February 2017• Continued as Expert Director on the board of Maahi Milk Producers’ Co. Ltd• Appointed on the Internal Complaints Committee of National Dairy Development Board

(NDDB) from January 2017 for a period of three years• Appointed on the board nomination committee of Maahi Milk Producers’ Co. Ltd. For the

year 2016• Appointed on the board nomination committee of Paayas Milk Producers’ Co. Ltd. For the

year 2016• Appointed on the Internal Complaints Committee of Foundation for Ecological Security

(FES) from November 2016 for a period of three years• Member Technical Advisory Group for an MoPR& of NIRD - PR research study on State

Specific Assessment of HR Needs of Gram Panchayats • Member – Advisory Committee for the Certificate Course on Development Management –

Aga Khan Rural Support Programme (AKRSP)

Prof. Mukul Kumar• Managing Editor, IJRM Editorial team• Coordinator- Centre for Rural-Urban Dynamics• Member, PRM Review Committee• Member, NBA Accreditation team

Prof. Paresh Bhatt• Member of Board Committee on Implementation of 7th Pay Commission’s Recommendations

at IRMA (2016-17)• Member, MIS Committee• Member, Faculty Induction and Development Committee (FIDC)• Member, Disciplinary Committee for Students (ex officio as Warden)• Committee on Food Safety of students’ mess- Convener (ex officio as Warden)• Member, Building and Infrastructure Committee• Member Secretary, Delegation of Powers Committee• Warden


Prof. Pramod K. Singh• Coordinator- Centre of Sustainable Livelihoods• FIDC Convener• Convener- Deemed University Committee• Convener- NBA Steering Committee

Prof. Pratik Modi• Invited as a resource person on Structural Equation Modeling for a workshop on “Research

Methodology” at the Centre for Advanced Research Studies (CARS), Ganpat University; November 15-20, 2016.

• Coordinator- Placements• Coordinator- Marketing area• Member of Board of Studies, Sakalchand Patel University, Visnagar• Member of ad-hoc committee for DeNovo status application• Member, FPRM Committee• Member, PRM Committee• Member, ad-hoc committee for drafting passing norms for PRM• Member, NBA Steering Committee

Prof. Preeti Priya• Convenor- Sexual Harassment Complaints’ Committee• Coordinator- Admissions• Coordinator- Management Development Programme

Prof. Rakesh Arrawatia• Coordinator- Information Technology

Prof. Rakesh Saxena• Member, Board of Studies in Economics, Faculty of Arts, M.S. University of Baroda,

Vadodara.• Member, Board of Studies, KIIT School of Rural Management, Bhubaneswar.• Member, Board of Governors, India Natural Resource Economics and Management

Foundation, Anand.• Member, Editorial Board, Amity Journal of Agribusiness.• Coordinator, Centre for Rural Infrastructure and Corporate Social Responsibility, IRMA.• NABARD Chair Professor, IRMA.

Prof. Shyam Singh• Coordinator- Grameen Gyan Kosh (GGK) • Coordinator- PRM Fieldwork

Prof. Shambu Prasad• Coordinator- Centre for Social Entrepreneurship and Enterprises• Coordinator- Verghese Kurien Centre of Excellence• Alumni coordinator• Launched IRMA’s incubator ISEED (Incubator for Social Enterprises and Entrepreneurs for

Development) on August 22, 2017. The launch was along with an international seminar on


“Seeding Social Enterprise and Innovation in Universities” with support from the British Council and the Department of Science and technology (DST), Government of India; August 22-23, 2017.

• Compiled and edited India’s first curriculum compendium “Social Entrepreneurship in India: A compendium” that was released at the seminar.

• Organized the Curriculum Development Workshop on “Transforming India Initiative” with ALC India on March 20-21st 2017 at IRMA.

• Curated and organized a national dialogue of Farmer Producer Organizations “Framing Futures: National Conference on FPOs” with Samaj Pragati Sahyog and Samuha on February 2-3, 2017 at IRMA.

• Member of the jury of ICCO’s Green Business Challenge Februray 9, 2017• Participated as expert member of the Parliamentary Standing Committee on Impact of GM

crops at Ahmedabad; January 16, 2017. • Curated and moderated panel on “Rethinking Cooperatives” at the Livelihoods Asia

Summit, New Delhi, organized by Access Development Services; December 7-8, 2016.• Co-organized IRMA’s first TEDx talk “Back to the Basics”; September 9, 2016.• Co-organized and participated at a national-level consultation on “Upscaling System of

Crop Intensification” at the National Academy of Agricultural Sciences (NAAS). Presented policy architecture on upscaling innovative technologies; September 10, 2016.

• Member task force on Poverty of Planning Department, Chattisgarh Government. Completed field visits and submitted report to CM.

• Was thesis examiner for two PhD theses at TISS.• Member, Advisory Board of AKRSP’s Tribal Entrepreneurship initiative and ICCO’s Centre

of Excellence in Agribusiness in North East.• Member, DST’s expert group on Science Equity Empowerment and Development (SEED)

division’s review of Long Term Core support on Technology Applications in Rural Areas. Participated in the workshop at Pune on May 13-15, 2016 at Pune.

• Member, Board of MahilaAbhivrudhi Society (MAS), Hyderabad. Inducted in December 2016.

• Panelist at the WIPRO regional summit on “Sustainability in Higher Education”.• Participated in the National Round Table on FPOs at NCDC, New Delhi on March 3, 2017.

Prof. Shivshanker Singh Patel• Coordinator- TASS• Member- CORPASCommittee• Member- Editorial board of The International Journal of Advances in Operations and Supply

Chain Management (IOTA)

Prof. Vivek Pandey• DIS and MTS coordinator• CORPAS coordinator• Membership in Ad-Hoc Committee (responsible for writing major report)


Institutional Development

COMPUTER CENTREThe role of information technology in today’s fast-paced globalizing climate cannot be overemphasized. Even the smallest of sectors is aware of the extent to which IT has become endemic across organisations; to life itself, as a matter of fact. The department of information and computer technology is, therefore, a vital vein in an organization’s development.

Referred to as the Computer Centre, IRMA’s department of information and computer technology has been active in upgrading its assorted services over the years. As part of a planned initiative the centre has remained focused on the enhancement aspects of campus network services a propos intranet upgrades, power supply quality, and provisioning of application software.

IRMA has invested in the following upgrades as far as its IT infrastructure is concerned for the reporting year:

HardwareIRMA has procured new blade servers to meet the ever-growing demands of faculty and students in the campus. This server-centric upgrade has given rise to desired disk space and better accessibility. In addition to this expansion in server capacity IRMA has also invested in providing better facilities to faculty by procuring laptops, desktops, workstations, printers, data cards, external hard disks for backups. A new laboratory was set up for students in the academic block with 20 workstations and network with appropriate UPS backed power supply.

Software This financial year IRMA focused on upgrading software services for students and faculty. More importantly, IRMA deployed 50 user license based Adobe 11, stella 10.0 with 2 users license, stata 14 with perpetual license, CorelDraw Graphics Suite X8 enterprise, KOHA library management software with Ezproxy application for providing library management services.


As far as application software is concerned, IRMA continuously invests in the development of its own intranet applications with the help of in-house expertise. IRMA invested in training its human resources in the computer centre installing, deploying, migrating, and hosting new sets of services with Oracle 12c with an Apex interface. As a pilot test, scorecards were provided to the faculty and selective users among supporting officers and staff. Plans are in place to scale it up for all the users including students. Upgrades of the Faculty Incentive Scheme module and students’ grading system module were implemented on the intranet during the financial year.

NetworkNetwork and internet facilities were extended to E and F type staff quarters. Network and Wi-Fi facilities were extended to the M and N students’ hostel blocks. Network services with the ring facility were restored to the G block of the students’ hostel as well as the library and server room. Wi-Fi network in the campus was upgraded by providing services to students’ hostel blocks, faculty block, new classrooms and ETDC.

Internet servicesAugmentation of internet services is a continuous process at IRMA. IRMA invested in upgrading its leased internet bandwidth with failover facilities from 85mbps to 150mbps in the reporting year. It also introduced a 100000 SMS package for providing services to candidates for admissions, faculty, students, and staff.

IRMA’s computer centre is supported by Manager (Systems), two Systems Analysts, one Network Administrator and one EDP Assistant. The centre manages the institute’s intranet institute with over 1000 hosts in the network. It also manages hosts of application software, Oracle Database, and a web portal for the institute with several micro websites. It manages the online admissions’ process and the admission life cycle. It has facilitated the development and implementation of application software for academic activities including VFS, DIS, MTS, Student Evaluation, Placement and Alumni. It also manages the email services of all hosts in the network. It takes care of backend administration including Subnets, DNS and firewalls, backup, security, file services, database, applications middleware and bandwidth management.

LIBRARYThe country’s most vibrant and resourceful library in the area of rural management is housed in the Ravi J. Mathai Library. Eponymously named after one of the foremost management education administrators of the country, the library was set up in 1986. Taking major strides since then it has become an abundant storehouse of print material comprising books, pamphlet collections, government publications, reference resources, and maps. The non-print material includes videos, CDs, microfilms, microfiches, e-journals, and databases. The journals catering to a vast range of topics are available in traditionally bound volumes along with their digitized versions.

Library management is controlled through the refined LibSys software offering high tech solutions including Library Automation System, Digital Resource Management and so on. The solutions offered are delivered with precision, punctuality, and efficiency.

Accessible throughout the campus through our highly efficient computer network the library’s intranet is powered through LibSys Web-Opac.

Library StatisticsThe Ravi J. Mathai Library added 340 titles to its catalogue of books in the reporting year, taking up the number to 47051 from 46712. Users are able to access today 19357 Bound Volumes, 427 video cassettes, 117 CD-ROMs, 919 microfiche and microfilms, 2636 MTS reports, 525 Fieldwork


reports, 396 OTS reports, 61 DIS reports, 39 CPDM reports, and 27 FPRM theses. The library also subscribes to 143 print and over 13610 e-journals.

Library CollectionThe present collection in the library spans an impressive range, both in the digital and physical sense, of topics in the social sciences, the management sciences, Economics, cooperatives, gender & development, agri-business Management, and Information Technology. Government publications cover census reports, agricultural reports, livestock reports, gazetteers, economic surveys, and the statistical data of various Government departments, among other things. The library is also home to a vast collection of reference and information material including encyclopaedia, dictionaries, handbooks, almanacs, IRMA reports, and annual reports besides Panchayati Raj reports. Working papers, which are part of IRMA Publications, are also available online through the LibSys Web-Opac.

Journals and PeriodicalsThe library subscribes to specialized foreign and Indian journals subsumed under rural management with over 13610 e-journals. The details are as follows:

E-journalsABI-INFORM (Pro-quest): 7920 full text journals in the area of management and allied subjects

JSTOR: Complete JSTOR through INFLIBNET: 2510 full text journals

EBSCO package: 3080 full text journals in the area of Social science, Business studies, Computers and Applied Sciences, Environment etc.

Elsevier (Business, Management and Accounting): 100 full text e- journals.


DatabasesCMIE Products: This is a financial information database.

Prowess CommoditiesEconomic OutlookStates of India

Indiastat.com: statistical information of various disciplines.

EPWRF: (Economic and Political Weekly Research Foundation): This is a Time Series database in the field of social sciences.

DELNET IRMA is a member of DELNET or Developing Library Network, a prime resource-sharing hub based in Delhi and has 5,150 members. In other words, we have a wide ambit of access to resources available in the best libraries all across the country. This also means that books are available on inter-library loan basis as well as photocopies of journal articles. Our DELNET membership has proved extremely helpful to our scholars who utilize its services to the full.

Library UsersEver since 1986, the library catered to various users in the field of rural management. Users of the Ravi J. Mathai Library include students, faculty, staff, scholars all across India, and sister organizations among several others. The library also provides institutional and alumni memberships.

Library Services and FacilitiesApart from catering to routine services the library provides facilities like inter-library loans (ILL), document delivery services (DDS), photocopying, document scanning, and internet surfing among other things. Besides, it provides exclusive study carrels for research scholars and faculty members so that they can devote their time to research undisturbed. Wi-Fi services enable students and staff to surf the net from any corner of the library. They can make use of the various databases, professional and popular magazines, and prominent news dailies sitting in the library.

New Library InitiativesThe library has been keeping track of IRMA’s distinguished alumni by sharing news items about their achievements. From time to time, it brings to the notice of its readers newly launched books of scholastic interest along with their reviews.


MilaapMilaap is a much awaited annual event that brings alumni to their fondly remembered alma mater. Excitement was palpable as over a hundred alumni from the PRM 17 batch gathered on January 21 and 22, 2017.

The event was inaugurated by Prof. Shambu Prasad, alumni coordinator of IRMA, who lit the traditional ‘diya’ to declare the event open. He also briefed those assembled about the Incubator for Social Enterprises and Entrepreneurs for Development (ISEED) that is committed to nurturing partners and incubatees with an empathetic entrepreneurial ecosystem. Later, a video dedicated to PRM 17 was screened at the IRMA auditorium.

Among the highlights of the event was a play staged at the IRMA auditorium entitled Kuch Ishq Kiya Kuch Kaam Kiya, the brainchild of our budding IRMAN playwrights, Animesh

Sharma and Vaibhav Kahate. What made the play special was that it was inspired by the village field segment of the PRM curriculum.

Anand RunIRMA hosted its annual marathon event, Anand Run, on January 22, 2017. An integral part of Milaap, the run also serves as a

platform to promote a socially relevant theme through mass participation. The theme this year was Digi Run: Run for Cashless Economy. The aim, as the title suggests, was to spread awareness regarding the benefits of a cashless economy in the wake of the demonetization introduced by the Government of India.

The annual marathon drew a footfall of over 500 participants including students and professionals. At the same time, volunteers took it upon themselves to spread awareness along with participants.

The students, on their part, engaged the social media widely to this end while a website dedicated exclusively to the run ensured wide outreach. Winners of the event were awarded prizes worth Rs. 30,000. The larger aim of the event, however, was getting people to converge on a common platform for a relevant social cause.

Students’ events


TEDx at IRMAThe global idea-sharing platform TEDx arrived at IRMA’s doorstep on September 11, 2016. It featured speakers including people from diverse backgrounds in its first edition known as ‘Back to Basics’, given the institute’s commitment to the country’s grassroots.

The aim of the event was to focus on the fundamental logic behind existing practices and institutions that have evanesced to be replaced by flawed logic. The speakers included names like Ravi Shankar from IDMC, V. Ratnakar of NPCI, and eminent gene scientist Suman Sahai.

Ravi Shankar spoke about dairy farming and the reputed Anand pattern of milk cooperatives. He mainly touched upon the disparities between the Anand pattern and those of many developed nations in the context of industrial.

V. Ratnakar spoke about the urgency of going cashless given that paper money take up about 12 percent of the country’s GDP. Forecasting that one billion bank accounts will be created by 2020 he cautioned that “we need to be prepared for this transition.”

Suman Sahai, speaking on the ramifications of climate change urged the audience to understand the imminence of the threat.

Other speakers at the event included Aarti Wig, co-founder of Yunus Social Business India, Rahul Nainwal, founder of UnLtd Delhi and well-known water conservationist and winner of Stockholm Water Prize and Ramon Magsaysay Award for Community Leadership, Rajendra Singh.

Plantation drive at IRMAWhile the nation was celebrating its Independence Day students of IRMA were paying tributes to the builders of the nation in a unique way on August 15, 2016. The 70th

Independence Day was commemorated with a plantation drive organized by the IRMA community aimed at beautifying the campus. Some 70 trees were planted that day.

The guest of honour, Prof. Jeemol Unni (Director, IRMA), planted the batch tree in the mess lawns with PRM36 participants. IRMA’s faculty, administrative officers and GESS workers, too, were active during the plantation drive.

Ashoka, a lofty evergreen tree that is native to India, was among the many tree species that were planted during the drive. Ashoka is known for its effectiveness towards alleviating noise pollution. Other trees like the Gulmohar and Tabebuia were also planted by the IRMA community.


Annexure 1

Table 1: Host Milk Unions of Gujarat for Induction Fieldwork for PRM 2016-18 and FPRM 2016

Serial No. Name of Milk Union

No. of students placed

1 Kaira District Cooperative Milk Producers’ Union Ltd, Amul Dairy, Anand 24

2 Mehsana District Cooperative Milk Producers’ Union, Mehsana 18

3 Sabarkantha District Cooperative Milk Producers’ Union, Himmatnagar 18

4 Banaskantha District Cooperative Milk Producers’ Union, Palanpur 18

5 Vadodara District Cooperative Milk Producers’ Union, Vadodara 12

6 Surat District Cooperative Milk Producers’ Union Ltd, Surat 24

7 Valsad District Cooperative Milk Cooperative Milk Producers’ Union, Valsad 21

8 Rajkot District Cooperative Milk Producers’ Union, Rajkot 21

9 Amreli District CooperativeMilk Producers’ Union, Amreli 16

10 Surendranagar District Cooperative Milk Producers’ Union, Surendrangar 12

Total 184

Table 2: Host Organizations for Fieldwork (PRM 2016-18)

Serial No. State Organization District Students

placed1. Andhra Pradesh Neshtam Krishna 152. Bihar ADITHI Muzaffarpur 9

Deshratna Dr. Rajendra Prasad Dugdh Utpadak Sahakari Sangh

Begusarai 9

3. Chattisgarh Bamleshwari Mata Sehkari Sangathan (BMSS)

Rajnandangaon 6

CARMDAKSH (Centre for Action Research and Management in Developing Attitudes, Knowledge and Skills in Human Resources)

Bilaspur 6

4. Gujarat Kutch MahilaVikas Sangathan Kutch 65. Himachal

PradeshRural Centre for Human Interest (RUCHI) Solan 15

6. Jharkhand Nav Bharat Jagriti Kendra (NBJK) Hazaribagh 7

7. Kerala Attapady Social Service Organisation (ASSO)

Palakade 6

Malabar Regional Cooperative Milk Producers’ Union

Malappuram, Wayanad

4

8. Madhya Pradesh

Samaj Pragati Sahyog Bagli 6

9. Odisha Gram Vikas Kandhmal 12


Serial No. State Organization District Students

placed10. Rajasthan Aajivika Bureau Rajasmand,

Udaipur6

Jal Bhagirathi Foundation Jodhpur 5Jatan Sansthan Rajsamand 6Kotra Adivasi Sangathan Udaipur 6Kumarappa Institute of Gram Swaraj Tonk, Jaipur 5People’s Education and Development Organisation (PEDO), Mada, Dungarpur

Dungurpur 8

Seva Mandir Udaipur 911. Uttar Pradesh Gorakhpur Environmental Action Group Gorakhpur 9

Shramik Bharti Kanpur 912. Uttarakhand People’s Science Institute Bageshwar,

Rudraprayag9

Shri Jagdamba Samiti Harshil Valley 6

Table 3: Faculty Participant Collaborative Research (FPCR)/ Theme Papers for PRM 2016-18

Serial No. State; District(s) Theme Paper/FPCR

1. Andhra Pradesh; Krishna

Study on rural consumer market dynamicsAnalysis of government schemes in rural IndiaImpacts of NRLM interventions on Livelihoods*Rural consumers’ perception of mobile advertisements: advising marketers and public policy makers*Study on costs and margins for vegetable commodities’ supply chain in Krishna districtMarket linkages of agricultural produce in a village

2. Bihar; Begusarai, Muzaffarpur

Perceived costs and benefits of toilets vis-a-vis open defecationResearch findings on mid day meal in rural India*Rural Consumers’Rural consumers’ perception of mobile advertisements: advising marketers and public policy makers*Study of existing livelihoods in rural IndiaUnderstanding impact of animal attacks on agriculture*Changing countryside: agricultural extension mechanization and drought*Cost-benefit analysis of community participation in sanitationDrought : impacts, adaptations and community resilienceFinancial inculsion for backward communitiesImpact on quality of life and social status of village women with dairy introductionImpacts of NRLM interventions on livelihoods*Gender equality and contribution of rural women in livelihoodWorking with FPOs/cooperatives- benefits and challenges*



3. Chattisgarh; Bilaspur, Rajnandgaon

Revolutionizing future of higher education in rural India through MOOCS Via SWAYAM Platform*Risks vulnerability and coping mechanism for livelihood security*Changing countryside: agricultural extension mechanization and drought*Impacts of NRLM interventions on livelihoods*Rural consumers’ perception of mobile advertisements: advising marketers and public policy makers*

4. Gujarat; Kutch Changing countryside: agriculture extension mechanization and drought*Impacts of NRLM interventions on livelihoods*Revolutionizing future of higher education in rural India through MOOCS Via SWAYAM Platform*Shrinking informal spaces in the countryside: study of village chaupalRisks, vulnerability, and coping mechanism for increase in summer tempertaure and drought*

5. Himachal Pradesh; Solan

Adoption of information technology in financial inclusion: opportunities and challenges*Impact of industrialization in Himachal Pradesh on rural life.Research findings of mid day meal scheme in Surajpur Panchyat*Risks, vulnerability, and coping mechanism for livelihood security*Rural Consumers’ Perception of mobile advertisements: advising marketers and public policy makers*Rural credit: an insight into socio-economic empowerment of women through Self Help Groups (SHGs)Women empowerment- health, social and economic aspects -an HP, UP & Rajasthan Perspective

6. Jharkhand; Hazaribagh

Adoption of information technology in Financial Inclusion: opportunities and challenges*Changing countryside: agricultural extension mechanization and drought*Impacts of NRLM Interventions on livelihoods*

7. Kerala; Malappuram, Palakkad, Wayanad

Impacts of NRLM interventions on Livelihoods* - study on the health and nutrition of Attappady regionUnderstanding impact of animal attacks on agriculture*Facets of interstate rural migration of labour in Kerala

8. Madhya Pradesh; Dewas

Changing Countryside: Agriculture Extension Mechanization and Drought*Do Villagers find Community Participation Worthwhile?*Watershed Management and its importance

9. Odisha; Kandhamal Exploratory study of Poverty in Rural OdishaInformation Asymmetry In Higher Education: A Case Study In Villages.Risks vulnerability and coping mechanism for livelihood security*



10. Rajasthan; Dungarpur, Jodhpur, Rajsamand, Tonk, Udaipur

Adoption of Information technology in Financial Inclusion: Opportunities and Challenges*

Changing Countryside: Agriculture Extension Mechanization and Drought*CSR and Rural LivelihoodRisks vulnerability and coping mechanism for livelihood security*Working with FPOs/Cooperatives- Benefits and challenges*Sanitation practises among Adolescent GirlsThe impact of Financial Inclusion, Financial awareness and credit mechanism on Rural livelihoodsWater problem and Rainwater Harvesting Structures in RamnagarImpacts of NRLM Interventions on Livelihoods*Increased Rainfall: Risks, Vulnerability and Coping MechanismsMid- Day Meal in Rural IndiaAn Exploratory Study of Decision Making in Organic Marking in ArniyaAnalysis of government Schemes in rural IndiaChanging Countryside: Agricultural Extension Mechanization and Drought*Impact Assessment of Vaccination Drive for Indigenous Backyard Poultry

Non conventional energy resources in Rural Area

Revolutionizing the Future Of Higher Education In Rural India Through MOOCS Via SWAYAM Platform*

Risks vulnerability and coping mechanism for livelihood security*

Risks Vulnerability and Coping Mechanism for Increase in Summer Tempertaure and Drought*Rural Housing: Assessment

11. Uttar Pradesh; Gorakhpur, Jungle Kaudia, Kanpur Dehat


Changing Countryside: Agricultural Extension Mechanization and Drought*Rural Consumers’ Perception of Mobile Advertisements: An Advice to the Marketers and Public Policy Makers*Understanding impact of animal attacks on agriculture*Risks vulnerability and coping mechanism for livelihood security*Research Findings on Mid Day Meal Scheme*Gender equality and contribution of rural women in livelihood



12. Uttarakhand; Bageshwar, Rudrapyarag, Uttarkashi


Child immunization Programme under Central Government Healthcare Scheme

Exploring the Brands and Consumer Relationship in Rural India

Rationale behind the decision making of various activities/interventions which the villagers adopted in their life and the consequences of those decisions.

Rural Consumers’ Perception of Mobile Advertisements: An Advice to the Marketers and Public Policy Makers*

Wild animals attacks and crop losses- A pan India Study*

Working with FPOs/Cooperatives- Benefits and challenges*

Risks vulnerability and coping mechanism for livelihood security** Faculty Particpant Collaborative Research (FPCR)

Table 4: Development Internship Segment: PRM 2015-17 (36)

Serial No. Organization Students Project Title Faculty Guide

1 Access Livelihoods Consulting India Limited, Hyderabad

Deep Nimeshbhai Shah (P36021)

Studying value chains for top 3 NTFPs in Gondia and develop business plan and linkages

Pramod K. Singh

Navakrishna Chowdary Devabathini (P36046)

Research and designing of member based financial products for ALC promoted producer companies

Rakesh Arrawatia

2. Aga Khan Foundation,New Delhi

Tanay Mishra (P36169)

Strengthening Zaika-e-Nizamuddin

Asmita Vyas

3. Ankur Capital, Mumbai

Mohammad Anwar Khan (P36131)

Customer retention strategy for our portfolio company -Karma healthcare

Indranil De

4. Barrix Agro Sciences,Bengaluru

Divyesh Sirohi (P36026); Sudeep Das (P36071)

Farmer adoption of integrated pest management technologies through alternate marketing and sales channels

Preeti Priya



5. Catalyst Management Services (CMS), Bengaluru

Kaustubh Kumar (P36122)

Developing a village development index

Rakesh Saxena

6. CDD Society, Bengaluru

Shivani Lochab (P36157)

Market demand study of treated and co-composted faecal sludge in and around Bangalore

Anand Venkatesh

Sanjana Prabhu (P36059)

Comparative economic assessment of existing practices of reuse of faecal sludge vis-à-vis chemical and organic farming for crop production by farmers in Dev Anahalli in Bangalore

Pramod K. Singh

7. Centre for Collective Development, Bengaluru

Nutan Kumar (P36135); Animesh Raj Gupta (P36011); Nithin K (P36048)

Preparing a plan for value added products of wheat and rice

MV Durga Prasad

8. CHETNA, Ahmedabad

Soumya Ranjan Parida (P36162)

Strategy document for National Youth Alliance

Indranil De

9. CIMMYT International, Nepal

Manisha Shah (P36038); Preity Khandelwal (P36053)

Adoption, impact and economics of reapers in rice-wheat systems of Nepal

C. Shambu Prasad

10. Claro Energy, New Delhi

Deepak Rawat (P36022)

Building channel strategy for solar water pumping systems in the state of Uttar Pradesh

Anand Venkatesh

Abhinaba Dey (P36090)

Assessment of farming technological interventions and their utility in increasing farm production

MV Durga Prasad

Mandeep Singh (P36127)

Building the channel strategy for distribution of solar water pumping system and ways to generate sales in the state of Haryana

SR Asokan

Mohit Mukesh Dave (P36040

Business diversification strategy for Claro Energy

SR Asokan

11. Deepak Foundation, Vadodara

Shefali Gupta (P36155)

Developing 5 year business plan for Deep Jyot Mahila Credit Cooperative Society

Girish Agrawal

Sourabh Tater (P36163)

Developing business plan for FPCs formed under MKSP in Kawant and Naswadi blocks of Chotta Udaipur

Girish Agrawal



12. Dharma Life/Gajam India, New Delhi

Bhav Simran (P36019)

Driving efficiency in business processes

Paresh Bhatt

Taanya Khanna (P36074)

Monitoring and evaluation of digital literacy program in UP

Vivek Pandey

13. District Administration, Kozhikode

Gajendra C Parmar (P36028); Nautamiben Alpeshkumar Patel (P36045); Vasudev Singh Bhati (P36173); Mukesh (P36042); Syam Mohan (P36073)

Managerial Perspective of expansion plan of GMHC: CSR Proposal, performance measurement and charity Shop

Shyam Singh

14. Education Support Organisation, Ahmedabad

Vrundavan Dattatraya Bhatt (P36089)

Building corporate partnership and attracting CSR funding through corporate relations, branding and marketing efforts

Girish Agrawal

15. Ekam Eco Solutions, New Delhi

Sushma Sen Adarshi (P36072); Tejas Sanjeev Deshmukh (P36076)

Developing sustainable solutions for frugal innovations in school sanitation

Girish Agrawal

16. Foundation for Ecological Security (FES), Anand

Abhishek Godara (P36093); Manoj Kumar Katara (P36129)

Value-chain analysis of oilseeds in Niwas and Bichhiya block of Mandla district (Madhya Pradesh)

Rakesh Arrawatia

17. Gandhigram Khadi & Village Industries, Gandhigram

Suvish S (P36168) Launch of organic cotton clothing

HS Shylendra

Arul Joseph Antony P (P36017)

Production planning and inventory management

Asmita Vyas

18. Gram Vikas, Bhubaneswar

Prakhar Ranjan (P36138)

Business plan and value chain analysis for a producer company

Paresh Bhatt

19. Grameen Foundation India, Gurugram

Anuj Vijay Bhatia (F1401)

Cashpor Micro Credit: A successful customer-centric business correspondent model

Rakesh Arrawatia



20. Grassroutes Journeys Private Limited, Mumbai

Disha Jayesh Shah (P36024); Yash Vivek Joglekar (P36176)

Assisting Grassroutes in preparing incubator roadmap by documenting social enterprise journeys

C. Shambu Prasad

21. Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Anand

Ankur Singh (P36014); Neeta Prakash Vaswani (P36133)

Impact analysis of SAP implementation on operations in various milk unions

Harekrishna Misra

Mrinmoy Purkayastha (P36041); Sharanesh R (P36153)

Estimating market potential of double milk and identifying marketing and distribution strategies to harness the market potential

Preeti Priya

Ayush Jain (P36018); Sneha Maheshwari (P36161)

Market assessment of Khoa in Mumbai and Udaipur

Preeti Priya

Aman (P36098) Analysis of Hub and Spoke Model (Super W D Model)

Preeti Priya

Pratyush Prateek (P36139); Sudip Dipesh Patel (P36164); Aditya Singh (P36003); Karri Sathya Prasad (P36121)

Marketing strategy to counter local ice cream competition in head quarter town of regional brands

Ram Manohar Vikas

Jitendra Kumar (P35041); Sanjeev Kumar (P35177)

Developing strategic plan for marketing of AMUL cattle feed in Rajasthan

Ram Manohar Vikas

Smeet Prakash Chaklasia (P36068)

Comparative study of financial viability of fresh product distributors for home delivery segment

Vivek Pandey

Harshveen Kalra (P36030)

Comparative study of financial viability of fresh product distributors for home delivery segment

Vivek Pandey

22. Husk Power Systems, Patna

Tejaswi Kancherla (P36077)

Channel development strategies for Husk Power Systems branded incense sticks

Rakesh Saxena



23. ICCOA, Bangalore

Souradip Majumdar (P36069)

Value chain analysis of organic cashew, ginger, Khasi mandarin and turmeric in selected districts of Meghalaya

MV Durga Prasad

Dhanush A R (P36023)

Identifying components of bio-village suitable for implementation in the Panchayat and schemes (both central and state) to fund implementation

MV Durga Prasad

24. International Water Management Institute (IWMI), Anand

Deepak Kumar Thakur (P36109); Anchal (P36009);

Study of emerging solar irrigation economy

Pramod K. Singh

Shefali Roy (P36156)

Study of emerging solar irrigation economy in India

Pramod K. Singh

Firose Shahul (P36027);

Study of emerging solar irrigation economy- assessment of non-subsidy market

Pramod K. Singh

Sruthi Laura George (P36070); Amal Mohan (P36097)

Evolving nature of canal systems in Kerala

Pramod K. Singh

25. ITC-Agri Business Division, Secunderabad

Kuldeep Baliram Patil (P36034)

Study on bag-less supply chain for wheat grains and supply chain indices

Harekrishna Misra

Punya Vats (P36141)

Value chain analysis of millets in India

Harekrishna Misra

Raghav Goyal (P36142)

Bulk atta market and avenues of value capture

Rakesh Arrawatia

Pranav Rajiv Harshe (P36052)

B2B market study of Maize in South India

SR Asokan

Sakshi Chugh (P36150)

Market study of value added fruits & vegetables in domestic & export market of India

Vivek Pandey



26. Kaira District Cooperative Milk Producers’ Union, Anand

Mrugank Rajendrakumar Patel (P36132)

Survey on traditional sweets: Gujarat

Anand Venkatesh

Kumar Sunny (P36035)

Cattle feed market in Gujarat: Specific to designated districts of Saurashtra

Asmita Vyas

Jeetender Yadav (P36119)

Cattle feed market in Punjab Asmita Vyas

Shashank Kant (P36154)

Cattle feed market in Maharashtra

MV Durga Prasad

Savita Poonia (P36061)

Impact on livelihood and sustainability of all women AMUL DCS in Punjab

HS Shylendra

Rahul Sharma (P36143)

Studying frozen semen doses - markets in India

SR Asokan

Malay Varnan Modi (P36126)

Studying impact and hurdles of AMUL AMCS and the supply chain management of AMUL Milk

Vivek Pandey

27. Light Microfinance, Ahmedabad

Apurv Gupta (P36016)

Review of field credit function and stabilization

Paresh Bhatt

Sandeep Nandan (P36058)

Developing tools and identifying enterprises for asset backed high ticket loan product through customer profiling using cash flow analysis, demographic profiling, and risk analysis

Rakesh Arrawatia

Venkata Nitheesh Immadi (P36082)

Setting up analytics for business review

Rakesh Arrawatia

Mayank Pratap Singh (P36130)

Review of Business Correspondent model

Rakesh Arrawatia

Ritika Goel (P36055)

Accounts streamlining through ledger scrutiny and standardization of accounting entries post centre grading

Rakesh Arrawatia

Samreen (P36057) Assessment of incentive structure and training modules to increase HR efficiency with the aim of improving portfolio quality

Saswata N. Biswas



28. Maahi Milk Producer Company Limited, Rajkot

Khushboo Asawa (P36124); Trisha Kumar (P36171)

Product feasibility study of institutional dairy products (paneer, butter IP) And preparing a launch plan

Asmita Vyas

Raj Pravinbhai Jivani (P36144)

Village base milk procurement system in Saurashtra & Kutch

HS Shylendra

Abhinav Chauhan (P36091); Pulkit Sachchidanand Bhatnagar (P36140)

Critical Analysis of Maahi Shoppe Network across Gujarat and plan for ice cream launch

Ram Manohar Vikas

Arkajyoti Dhar (P36104)

Product feasibility study of dairy whitener, ultra high temperature milk, and skimmed milk powder in north eastern region of India.

Ram Manohar Vikas

29. Mahila Abhivruddhi Society & Sadhikaratha Foundation, Hyderabad

Anay Kumar Mishra (P36008)

Value Chain analysis of potatoes

MV Durga Prasad

Om Prakash (P36136)

Livelihood mapping and value chain analysis of selected towns of urban Bihar

Harekrishna Misra

Aishwarya Sagar (P36095);

Livelihood mapping and value chain analysis of selected towns of urban Bihar

Harekrishna Misra

Husain Shabbir Kitabi (P36032); Abhinav Kumar (P36092)

Knowledge management and brand building exercise

Indranil De

30. Malabar Regional Cooperative Milk Producers’ Union, Kozhikode

Shoukath Ali C A (P36158)

Formation of SHG clusters under dairy cooperative societies

Girish K. Agrawal

31. Mann Deshi Foundation, Satara

Rohan Shah (P36148); Abhishek Sharma (P36001)

Impact study of L3 programme at Satara and Mahaswad implemented by Mann Deshi Foundation

Rakesh Saxena

32. Muni Seva Ashram,Goraj

Krishna Kamlesh Patel (P36125)

Village welfare and hygiene Asmita Vyas



33. National Dairy Development Board (NDDB), Anand

Saurabh Tomar (P36060); Tapsi Gaurang Kumar Makwana (P36075)

Digitizing milk procurement systems to ensure fairness and transparency in operations for milk producers

Harekrishna Misra

Mukesh Kumar Barnwal (P36043); Vimal Braj Kumar (P36086)

Demand-supply of frozen semen doses in Bihar

Indranil De

Vikram Sheoran (P36085)

Cost benefits analysis of silage making under different silo system and its importance for dairy farming profitability for different categories of farmers in Punjab and Maharashtra

Indranil De

Sushmita Gond (P35197); Salitha Sasidharan (P36151); Alok (P36096); Chirag Shailesh Khajanchi (P36108)

Study to understand factors influencing dairy companies to have their products analyzed elsewhere vis-à-vis CALF lab of NDDB

Paresh Bhatt

Vikram Jeet (P36084), Manoj Kumar (P36128); Rana Thakre (P36146); Vishal Tailor (P36175)

Analyzing critical factors influencing the business growth of dairy cooperatives

Paresh Bhatt

Shivam Srivastava (P36064); Ranadip Shankar Choudhury (P36054)

Studying prevailing feeding practices followed by dairy farmers in north-eastern states of India

Pramod K. Singh

Sidheshwari Chouhan (P36067)

Cost benefit analysis of Mastitis control and awareness among farmers

Rakesh Saxena

Vinayak Dubey (P36087); Apoorv Kumar (P36102)

Study of HR issues and perspective of milk unions

Saswata Biswas

Pankaj I. Patel (P34133) - CRM

Assessment of farmer awareness on brucellosis and its control in project villages

Vivek Pandey

Ankita Jain (P36012); Sumeet Sourav (P36166)

Market research to increase RuPay card transactions in rural areas

Harekrishna Misra



34. National Skills Foundation of India, Gurgaon

Himanshu Gupta (P36116)

Business plan development for green colleges

Anand Venkatesh

Arnab Bhattacharyya (P36105)

Quality control and processing of Central HUB

C. Shambu Prasad

Nagesh Sharma (P36044)

Organic food marketing C. Shambu Prasad

35. Paryavaran Mitra, Ahmedabad

Shrishti Gupta (P36159)

Establishment of marketing and sales’ channels for products made out of waste

Pratik Modi

36. People in Center Consulting (PiC), Ahmedabad

Shweta Shailesh Menon (P36160)

Waste water irrigation in vicinity of cities and management options for its provision

Mukul Kumar

Vaibhav Kamalkishor Rathi (P36080); Sunder Ram M (P36167)

Impact of wastewater irrigation on farmers’ and consumers’ health

Shyam Singh

37. People’s Science Institute (PSI), Dehradun

Gaurav Vinaykumar Jaiswal (P36029)

Developing supply chain and marketing channel for poultry and goatry intervention for disaster affected village in Uttarakhand

Pramod K. Singh

38. Professional Assistance for Development Action (PRADAN), New Delhi

Anant Shekhar Verma (P36007)

Critical factors facilitating or impeding transition of youth from agriculture or farming economies to urban manufacturing or skill based vocations

Mukul Kumar

Niyati Dhurve (P36049)

Mapping socio-economic factors hindering and affecting women’s participation - entry level and continuity - in PRADAN’s Livelihood Programmes, especially agriculture based

Shyam Singh

39. Purvanchal Gramin Seva Samiti (PGSS), Gorakhpur

Shreyans Anuj Jain (P36065)

Preparation of individual rehabilitation plan for person with disabilities (PwDs)

Shyam Singh

40. Rajkot District Cooperative Milk Producers’ Union, Rajkot

Siddharth Uprit (P36066)

Assessment of threats and potentials of milk marketing in Rajkot

Pratik Modi



41. Rongmei Naga Baptist Association (RNBA), Manipur

Atash Mahesh Shah (P36106)

Market based livelihood augmentation and capacity building through farmer producer company (FPC) in Tamenlong, Manipur

Mukul Kumar

42. S M Sehgal Foundation, Gurgaon

Dhruv Joshi (P36111); Ira Tayal (P36118)

Assessing Swacch Bharat Mission (Gramin) in Haryana and Bihar

Anand Venkatesh

Ipsita Jena (P35134); Aditi Durgapal (P36094); Keerti Jain (P36123)

Women leadership in improving village governance in Haryana - identifying enablers and challenges

Mukul Kumar

43. Sambhavi Tech Farms,New Delhi

Ritika Golash (P36056); Anurup Togarpally (P36015)

Assessing the willingness of push-cart vendors and fixed shop owners to get associated with improved fresh F&V supply chain

C. Shambu Prasad

44. Sampark, Bengaluru

Aloukik Mohapatra (P36005); Divyangkumar Subhashchandra Panchal (P36025)

Feasibility study and operational manual for microfinance institution

HS Shylendra

45. Setco Foundation, Kalol

Tony Thomas (P36170) Vijay Prajapati (P36083)

Baseline study, identification of need based Interventions and developing health and nutrition indicators in six communities

Vivek Pandey

46. Seva Mandir, Udaipur

Harsh Raj (P36114) Impact assessment on community through soil and water conservation joint forest management (JFM) water resource development and agricultural production enhancement

Shyam Singh

47. SEWA Academy, Ahmedabad

Vatsal Bhatore (P36081)

Marketing of radio and video of IASEW to bring about sustainability

Preeti Priya

48. Siddhivinayak Agri Processing, Pune

Rajshree Nancy (P36145); Sheel Bhadra (P36063)

Post harvest value addition in potato crop, marketing and sales of processed potato

Indranil De

Shah Darshit Jayantkumar (P36062); Varun Modi (P36172); Vikrant (P36174); Divyang Sinha (P36112)

Rolling out of franchises and preparing procurement plan for chip grade potato from Gujarat and Madhya Pradesh

SR Asokan



49. Somaiya Kala Vidya, Kutch

Anoop K G (P36101)

Creating a culturally appropriate supplier system to coordinate with the design craft business

Mukul Kumar

50. Stellapps Technologies, Bengaluru

Anchit Joshi (P36010)

Market sizing of Agrupay, understanding farmers’ expense patterns, agri product supply chain and incentives at each stake holder level

MV Durga Prasad

Abhishek Chainkumar Kaundal (P36002)

Market research for company’s existing smartmoo suite of applications in allied/different verticals

Ram Manohar Vikas

51. Tall Bird Services, Ahmedabad

Kshitiz Kumar Gupta (P36033); Rushabh Rashmikant Shah (P36149)

Design and pilot of employment linkage services for rural migrants to Ahmedabad.

Girish K. Agrawal

52. Tata Chemicals Society for Rural Development (TCSRD), Babrala UP

Amal Joshy (P36006); Sayani Datta (P36152)

Promotion methods and means for safe drinking water

Ram Manohar Vikas

53. The Hans Foundation, New Delhi

Lav Bhardwaj (P36036)

Impact evaluation study of the Hans Mobile Medical Unit: assessing quality of primary healthcare services delivered and overall impact of the project in the health profile of the target area

Hari K. Nagarajan

54. The Ludhiana District Cooperative Milk Producers’ Union, Ludhiana

Harmanjeet Singh (P36079)

Marketing strategy to enhance sale of Verka paneer in Ludhiana urban

Pratik Modi

Lubna Shaheen (P36037)

Marketing strategy to enhance sale of Verka paneer in Ludhiana urban (B2B )

Pratik Modi

Brijesh Kaira (P36107)

Estimating market potential of UHT products and developing marketing plan for Ludhiana

Pratik Modi



55. Ropar District Cooperative Milk Producers’ Union, Mohali

Ankur Gupta (P36013); Sukriti Dang (P36165)

Formulating quick penetration strategy for Pio flavoured milk

Preeti Priya

Neeraj Kumar (P36047); Arjit Panwar (P36103)

Estimating market potential of cow milk and developing marketing plan

SR Asokan

56. Utthan Trust, Ahmedabad

Bhavya Atul Shelat (P36020); Pankaj Rautela (P36050)

Scaling up aquaculture value chains in coastal Gujarat

Rakesh Saxena

57. Vimukti Trust [JEEVIKA), Bangalore

Shruti Nadagouda (F1403)

Livelihood mapping for enterprise development among freed bonded labourers using collective strategies

Vivek Pandey

58. Vision Spring, New Delhi

Ankit Bazad (P36099)

Preparing and executing a comprehensive B2C marketing campaign and measuring its impact at optical hubs

Indranil De

59. Vision Spring, New Delhi

Pallavi Yadav (P36137)

Evaluating online sales’ initiatives and organizing social enterprise summit for project verticals

Pratik Modi

60. WASSAN (RRA Network), Tarnaka, Hyderabad

Hiren Borkhatariya (P36117); Ankit Mudgal (P36100)

Monitoring sustainability of institutions in fishery project

C. Shambu Prasad

61. Wonder Grass Initiative, Nagpur

Pankaj Raosaheb Adhau (P36051); Dhaval Harshadbhai Parmar (P36110)

Marketing of the sanitation unit “SHUCHITA” developed by Wonder Grass at various CSR initiatives under ‘Open Defecation Free’ India

Rakesh Saxena

62. Yes Bank Ltd.- (Agri Rural and Social Banking (ARSB), Mumbai

Akshay Gautam (P36004)

Studying, mapping, and performing financial analysis of dairy cooperatives in Maharashtra and strategising PSL

Paresh Bhatt


Table 5: Management Traineeship Segment: PRM 2015-17

Serial No. Organization Project Title Participants’ name &

roll no. Faculty Guide

1. (Bigbasket.com) Supermarket Grocery Supplies, Bengaluru

Strategizing front-end content on website and app to differentiate Big Basket’s fruits and vegetables from its leading competitors

Manisha Shah (P36038);

Preeti Priya

Brand intelligence portfolio enhancement for Big Basket’s FMCG/CPG clients

Siddharth Uprit (P36066)

Preeti Priya

Designing suitable marketing strategy for launch of consumer packed fruits through multiple channels

Arul Joseph Antony P (P36017); Sanjana Prabhu (P36059)

Ram Manohar Vikas

Implementation of standard operating procedures in fruits and vegetables distribution centre operations

Pratyush Prateek (P36139)

Saswata Biswas

Setting up of collection centers for organic and conventional fruits and vegetables in Nashik

Anchit Joshi (P36010) Vivek Pandey

2. Adani Agri Fresh, Ahmedabad

Shivam Srivastava (P36064)

Studying and recommending alternate marketing and distribution channel (s)

Saswata Biswas

Nautamiben Alpeshkumar Patel (P36045); Manoj Kumar (P36128)

Techno-economic feasibility study of large modern dairy farm and formulating plan to set up sales and distribution channel and go-to-market strategy

Paresh Bhatt

3. Africa Agro Alimentaire, SARL Republic of Benin

Souradip Majumdar (P36069); Mohit Mukesh Dave (P36040); Atash Mahesh Shah (P36106)

Studying business development opportunities, proposing sustainable business model for exports, and exploring scope of local value addition of agricultural commodities in Republic of Benin

Girish K. Agrawal


Serial No. Organization Project Title Participants’ name

& roll no. Faculty Guide

4. Amalgamated Plantations, Guwahati

Sudeep Das (P36071); K. Nithin (P36048)

Deep diving into spice processing industry in North East focusing on Assam

MV Durga Prasad

Ranadip Shankar Choudhury (P36054); Arkajyoti Dhar (P36104)

Deep diving into existing availability of certified organic spices production in the North East and existing market linkages

MV Durga Prasad

5. Arohan Financial Services, Kolkata

Mrugank Rajendrakumar Patel (P36132)

1.Formulation of Risk Mitigation measures for 12 key risks under Enterprise risk management 2.Formulation of organization wide business continuity plan.3.Pricing model for new disbursements

Rakesh Arrawatia

Sanjeev Kumar (P35177); Harmanjeet Singh (P36079)

Customer needs’ assessment of cross-sell products (financial and non-financial)

Shyam Singh

6. BAIF Development Research Foundation, Pune

Vatsal Bhatore (P36081) B plan for canteen run by women SHG federation

Girish K. Agrawal

7. Catalyst Management Services, Bangalore

Kaustubh Kumar (P36122) Developing village development index

Pramod K. Singh

8. Consortium of DEWATS Dissemination Society, Bangalore

Shreyans Anuj Jain (P36065)

Cost benefit analysis of converting faecal sludge into different marketable products

Rakesh Saxena

Soumya Ranjan Parida (P36162)

Developing a business model for sustainable faecal sludge treatment plant and composting operations

Girish K. Agrawal

Harsh Raj (P36114) Critical policy review and recommendations on reuse of waste water and faecal sludge in agriculture

Pramod K. Singh




9. Development Support Centre (DSC), Ahmedabad

Ankit Mudgal (P36100) Social effects of RDTT assisted livelihood enhancement through sustainable agriculture project

Mukul Kumar

10. Dharma Life/Ganjam India Private Limited New Delhi

Shweta Shailesh Menon (P36160); Sunder Ram M (P36167)

Studying existing sales’ pattern of health and hygiene products in rural Bihar and suggesting suitable marketing strategies for increase

Hitesh Bhatt

11. Dilasa Agro Processors and Publishers, Aurangabad

Sandeep Nandan (P36058) Studying and analyzing feasibility of tomato processing unit Aurangabad

Mukul Kumar

12. Dudhsagar National, Jaipur

Vaibhav Kamalkishor Rathi (P36080); Disha Jayesh Shah (P36024)

Study of sales’ pattern of cattle feed and ghee sales in DSN network of Mehsana Union and providing marketing strategies for sales’ increase

Preeti Priya

13. Earth 360 Eco Ventures, Anantpur

Tejaswi Kancherla (P36077) Millet production and consumption value chain mapping – development of plan for millets’ hub in Kadiri

C. Shambu Prasad

14. ESAF Microfinance & Investment, Thrissur

AR Dhanush (P36023) Identifying value chain and formulating business plan for maize intervention FPO project of ESAF.

Hitesh Bhatt

Mandeep Singh (P36127) Developing agent banking strategy for ESAF small finance bank- design of new distribution strategy and cost effective model

HS Shylendra

Sharanesh R (P36153) Identifying value chain and formulating business and marketing plan for Fruits & Vegetable Intervention FPO Project of ESAF

Hitesh Bhatt




15. Fullerton India Credit Co Ltd Mumbai

Syam Mohan (P36073) Feasibility study for new branches in Jharkhand and Odisha

Ram Manohar Vikas

Mrinmoy Purkayastha (P36041)

Competitor analysis for rural finance products and rural mortgage industry

Paresh Bhatt

16. Godrej Agrovet, Mumbai

Bhav Simran (P36019) Supply Chain mapping of agri commodity de-oiled rice bran

MV Durga Prasad

Abhishek Chainkumar Kaundal (P36002);

Brand equity study of cattle feed

Preeti Priya

Gaurav Vinaykumar Jaiswal (P36029);

Brand equity study for poultry feed

Preeti Priya

Rajshree Nancy (P36145) Design ‘Above the Line’ marketing campaign for Animal Feed

Ram Manohar Vikas

Abhinav Chauhan (P36091)

Sales’ channel design and benchmarking for Creamline Dairy Products Limited

Shivshanker Singh Patel

17. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) Anand

Raj Pravinbhai Jivani (P36144); Pankaj I Patel (p34133)

Analyzing cattle / milch animal sale - purchase process in Gujarat

Asmita Vyas

Taanya Khanna (P36074); Trisha Kumar (P36171)

Post launch study of Amul frozen Rasmalai and designing promotional strategies for creating brand awareness

Asmita Vyas

Ankur Gupta (P36013); Raghav Goyal (P36142)

Understanding impact of Patanjali in ghee market and consumer behavior

Hitesh Bhatt

Varun Modi (P36172); Pranav Rajiv Harshe (P36052)

Competition study of process of appointment of distributor / re distributor / wholesale dealer an recommending policy guideline for GCMMF

Indranil De




Sayani Datta (P36152); Sudip Dipesh Patel (P36164); Amal Joshy (P36006); Apoorv Kumar (P36102)

Competitor analysis of frontline sales force management and recommending policy guideline for GCMMF

Indranil De

Manoj Kumar Katara (P36129); Khushboo Asawa (P36124)

Consumer behaviour study and strategy formulation shifting consumer preference from loose milk to pouch milk in Kanpur, Lucknow, Nasik, Jabalpur, Gwalior and Udaipur

Saswata Biswas

Kuldeep Baliram Patil (P36034)

Increasing efficiency of dairy products movement through palletization

Pratik Modi

Anurup Togarpally (P36015); Rana Thakre (P36146); Pallavi Yadav (P36137); Sukriti Dang (P36165)

Developing market penetration strategy for AMUL UHT Liquid Creamer

Pratik Modi

Gaurav Sharma (P36113) UAE fresh milk launch- Consumer and retailer Survey

Pratik Modi

Punya Vats (P36141); Riya Rateria (P36147)

Market study for AMUL fresh paneer in Mumbai and Delhi.

Vivek Pandey

18. Gyan Shala Project Ahmedabad

Krishna Kamlesh Patel (P36125)

Development of corporate partnership CSR relationship building and brand development

Shyam Singh

19. IDFC Bank, Mumbai Nutan Kumar (P36135) Preparing plan for remittance corridors for micro ATMs for financial inclusion and studying product price benchmarking of competitor bank products

Rakesh Arrawatia

Tanay Mishra (P36169) Project area study of wash credit and micro-housing market

Rakesh Arrawatia

Aloukik Mohapatra (P36005)

Designing marketing strategy to increase sales of liability products

Rakesh Arrawatia




20. IDMC, VU Nagar Vijaykumar K. Prajapati (P36083)

Inventory management - designing suitable module for min-max stock


21. IFFCO Kisan Sanchar, New Delhi

Prakhar Ranjan (P36138) Promotion of urban horticulture

Ram Manohar Vikas

Vimal Braj Kumar (P36086) IFFCO Kisan Green SIM’ - promotion of strategic tie-ups with institutional partners

Ram Manohar Vikas

22. IFMR Holdings, Chennai

Anoop K G (P36101) Creating map-based analytics framework for business strategy of financial institutions

Paresh Bhatt

Ira Tayal (P36118) Assessing data quality of financial wellbeing report to improve wealth management of low income households

Paresh Bhatt

23. Indian Agribusiness Systems, (Agriwatch) NOIDA

Ayush Jain (P36018) Market analyses of agri-watch services across various actors of agri value chain

MV Durga Prasad

24. Indian Grameen Services, Kolkata

Ipsita Jena (P35134) Development of sustainable and scalable ecotourism business

Anand Venkatesh

Shashank Kant (P36154); Salitha Sasidharan (P36151)

Developing business plan of e- portal for farmers’ producer organizations

Harekrishna Misra

25. INSAAN Group Foundation, New Delhi

Yash Vivek Joglekar (P36176)

Designing sustainable fundraising strategy and possible partnerships in India for INSAAN group

Rakesh Arrawatia

26. ITC Limited Agri Business Division, Secunderabad

Pankaj Rautela (P36050) Analysis of business opportunities in frozen and canned fruits and vegetables (F & V) business in North

Girish K Agrawal




Pulkit Sachchidanand Bhatnagar (P36140)

Understanding the fresh fruits and vegetables space and recommending sales and marketing strategies for Indian market


Aman (P36098) Setting up of organic dairy farm in Punjab

Mukul Kumar

Divyesh Sirohi (P36026) Designing and promoting products and services’ basket for Swasthya Choupal and analyzing workings of Choupal Sagar

Pramod K. Singh

Sourabh Tater (P36163) Study of pulse business in Rajasthan

SR Asokan

27. IWMI-Tata Program, Anand

Tejas Sanjeev Deshmukh (P36076); Abhinaba Dey (P36090)

Assessing impact of free farm power in Chhattisgarh


Rohan Shah (P36148); Vinayak Dubey (P36087)

Assisting PMKSY implementation in Jharkhand


28. Jalgaon Jilha Sahkari Dudh Utpadak Sangh Maryadit, Jalgaon

Pankaj Raosaheb Adhau (P36051)

Suggesting ways of increasing milk and milk product sales

Vivek Pandey

29. Kaira District Cooperative Milk Producers’ Union, Anand

Divyang Sinha (P36112) Study of Guwahati market, specific to fresh milk, plain curd, spiced buttermilk, fresh paneer ice-cream sale

SR Asokan

Shoukath Ali C A (P36158) Study on consumer preferences of Chennai milk market

SR Asokan

30. Kancor Ingredients, Kochi

Deepak Rawat (P36022); Vikram Sheoran (P36085)

Studying feasibility of backward integration program for organic mint in UP region

Anand Venkatesh

31. Khethworks, Pune Jeetender Yadav (P36119) Deep diving into market segmentation of small acreage farmers West Bengal focus area

SR Asokan




32. Light Microfinance, Ahmedabad

Neeta Prakash Vaswani (P36133)

Developing monthly loan repayment system, conducting competitor analysis and evaluating business loss

Paresh Bhatt

33. Maa Bamleshwari Janhitkari Samiti, Rajnandgaon

Kumar Sunny (P36035) Exploring and establishing marketing networks and processing opportunities for custard apple and mahua

HS Shylendra

34. Mahila Abhivruddhi Society, Hyderabad

Lubna Shaheen (P36037) Understanding tomato processing industry through tomato value chain analysis and developing strategies in promotion of tomato processing hybrids in Chittoor district

MV Durga Prasad

35. Mahindra & Mahindra-Agri Business Division, Mumbai

Lav Bhardwaj (P36036) Business development for Mahindra Agri village

Pramod K. Singh

Karri Sathya Prasad (P36121)

Study on branded fresh milk products in Indore & Bhopal: Demand for different products’ distribution network / infrastructure requirements current trade practices and margin structure

Pratik Modi

Apurv Gupta (P36016) New business development plan for grapes’ export to Middle East markets

SR Asokan

36. Margdarshak Financial Services, Lucknow

Sushmita Gond (P35197) Study and analysis of training program for capability building in microfinance industry

Asmita Vyas

Rushabh Rashmikant Shah(P36149)

Impact assessment of Margdarshak financial literacy program on clients

Asmita Vyas




Malay Varnan Modi (36126)

Market research on opportunities in microfinance segment in Himachal Pradesh

Asmita Vyas

Mukesh Kumar Barnwal (P36043)

Risk management in microfinance company

Paresh Bhatt

Vrundavan Dattatraya Bhatt (P36089)

Raising capital for microfinance institute: avenues and challenges

Rakesh Arrawatia

37. Mehsana District Cooperative Milk Producers Union, Mehsana

Sakshi Chugh (P36150); Nagesh Sharma (P36044)

Designing strategies to increase sales of AMUL and SAGAR liquid milk marketed and sold by Dudhsagar Dairy, Mehsana in its milk shed area

HS Shylendra

38. Mother Dairy Fruit & Vegetable, NOIDA

Vishal Tailor (P36175) Study of milk production, consumption and surplus availability and existing milk marketing structure in Chandrapur district of Maharashtra

Shyam Singh

Anay Kumar Mishra (P36008)

Study of milk production, consumption and surplus availability and existing milk marketing structures in Osmanabad district of Maharashtra

Vivek Pandey

39. N M Sadguru Water & Development Foundation, Dahod

Hiren Borkhatariya (P36117)

Business plan development for farmer producer groups

Pramod K. Singh

40. National Dairy Development Board (NDDB), Anand

Aishwarya Sagar (P36095); Arjit Panwar(P36103) Deepak Kumar Thakur (P36109)

Analysis of sales, marketing and distribution channels of major players like Mother Dairy and AMUL in Delhi NCR liquid milk market

Anand Venkatesh

Arnab Bhattacharyya (P36105)

Market study for development of liquid milk and milk products sales in West Bengal

Preeti Priya




41. National Payment Corporation of India, Mumbai

Ankit Bazad (P36099) Conceptualization and implementation of marketing strategy and communication mix to increase RuPay transactions in ATMs and POS

Pratik Modi

Conceptualization and implementation of marketing strategy and communication mix to increase RuPay transactions in ATMs and POS

Pratik Modi

Amal Mohan (P36097) Opportunities and challenges in digitizing micro credit

Harekrishna Misra

Abhishek Godara (P36093) Identification and strategic planning of budgeting and operations of NPCI CSR activity in Maharashtra

Hitesh Bhatt

42. NCDEX e Markets, Mumbai

Abhishek Sharma (P36001); Preity Khandelwal (P36053)

Assessment of commodity access services business potential in the cold storages of Jaipur

SR Asokan

Animesh Raj Gupta (P36011); AditiDurgapal (P36094)

National- level market place for agricultural commodities’ packaging material

MV Durga Prasad

43. Network for Enterprise Enhancement Support (NEEDS), Deoghar

Alok (P36096) Market research and value chain analysis for floriculture and fisheries to enhance entrepreneurship among the farmers trained under WHH green college project in trades approved by Agriculture Skill Council of India and PMKVY

Harekrishna Misra

44. Niryas Food Products, New Delhi

Vikrant (P36174); Chirag Shailesh Khajanchi (P36108)

Market study and innovations in milk distribution and channel development

Ram Manohar Vikas




45. Omnivore Partners, New Delhi

Himanshu Gupta (P36116) Social impact assessment of the ventures invested in by company

Asmita Vyas

Mohammad Anwar Khan (P36131)

Social impact assessment of the ventures invested in by company

Shambu Prasad

46. ONergy (Punam Energy), Kolkata

Bhavya Atul Shelat (P36020)

Exploring potential of solar irrigation pumping across east India

Shambu Prasad

47. ONganic Food, Kolkata

Akshay Gautam (P36004) Innovative organic products: development, procurement, and processing

Shambu Prasad

Sidheshwari Chouhan (P36067)

Promotion and business development of organic foods and vegetables in Kolkata

Shambu Prasad

48. Pidilite-Rurban, Mumbai

Firose Shahul (P36027) Designing & implementing Key Dealer Shoppe Model in small town India geography

Anand Venkatesh

Sheel Bhadra (P36063) Studying effectiveness of extended market coverage, identifying gaps, and proposing corrective actions

Anand Venkatesh

Mayank Pratap Singh (P36130)

Cost-benefit analysis of co-owned redistribution and indirect distribution (wholesale) channel.

Rakesh Saxena

Aditya Singh (P36003) Identifying target influencer for construction material purchase and designing ‘Go to Market”

Ram Manohar Vikas

Ankita Jain (P36012) Establishing a robust sales and distribution model- One Pidilite WSS in EI

Saswata N. Biswas

Shah Darshit Jayantkumar (P36062)

Planning a comprehensive strategy to counter competition against Fevicol and Mseal

Indranil De




Ritika Goel (P36055); Tony Thomas (P36170); Ritika Golash (P36056)

Rural and small town India potential modelling based on NSSO Data

Indranil De

Brijesh Kaira (P36107) Users in rural India. Usage and attitude study- user categorization

Indranil De

49. Piramal Water, Ahmedabad

Samreen (P36057) Impact assessment in rural schools

Rakesh Saxena

Sushma Sen Adarshi (P36072)

Impact assessment in rural locations

Indranil De

Mukesh (P36042) Impact assessment availability of clean water in rural locations

Vivek Pandey

50. RGVN (NE) Microfinance, Guwahati

Anant Shekhar Verma (P36007); Sumeet Sourav (P36166), Kshitiz Kumar Gupta (P36033)

Designing liability products for existing client segment and understanding competitive landscape in north east region

HS Shylendra

51. Rural - Customer Development - Colgate-Palmolive, Kolkata

Savita Poonia (P36061) Rural 3.0: Charting the path for next revolution in rural coverage and business expansion for CP India

Girish K. Agrawal

52. Saggraha Management Services, Bangalore

Harshveen Kalra (P36030) Evolving Risk framework for branch evaluation

Rakesh Arrawatia

Sruthi Laura George (P36070)

Redesigning and finalization of process flow of BC operations

Hitesh Bhatt

Neeraj Kumar (P36047) Financial and business analytics’ reporting model of the organization

Paresh Bhatt

53. Samunnati Financial Intermediation & Services, Chennai

Divyang Kumar Subhashchandra Panchal (P36025)

Understanding financing requirements in value chain of cotton and castor

HS Shylendra




54. Sankara Eye Foundation, Coimbatore

Smeet Prakash Chaklasia (P36068)

Studying underlying factors and suggesting measures to ensure Sankara Eye Hospital, Anand becomes the most preferred eye care hospital in Gujarat

Pratik Modi

55. Sattva Consulting, Bangalore

Ankur Singh (P36014) Sales and marketing pilot run for drip irrigation products and operations assistance for establishment of apparel based micro- enterprise using solar energy

Pramod K Singh

56. Shop for Change Fair Trade, Thane

Om Prakash (P36136) Direct market access to farmers – connecting farmers to consumers and retails brands1. Connecting farmers to bulk buyer2. Connecting farmers to retail brands3. Connecting farmers with consumers through online platforms

Preeti Priya

57. Sickle Innovations, Ahmedabad

C. Sunil Kumar (P35020) Establishing sales and distribution channel for mango picker commercialization

MV Durga Prasad

58. Somaiya Kala Vidya, Adipur-Kutch

Niyati Dhurve (P36049) Developing strategy for positioning and marketing of design craft

Pratik Modi

59. Swades Foundation, Mumbai

Shivani Lochab (P36157) Study of existing value chain of fruits and vegetables

Rakesh Saxena

60. Swasti Health Resource Centre, Bangalore

Tapsi Gaurangkumar Makwana (P36075)

Marketing for Fuzhio Preeti Priya

Gajendra C. Parmar (P36028)

Product development and marketing strategies for resource mobilization for marginalized communities in 5 states of India

Shyam Singh




61. Ludhiana District Cooperative Milk Producers’ Federation, Chandigrah

Saurabh Tomar (P36060); Vasudev Singh Bhati (P36173)

Studying gap analysis in distribution of pouch milk in Ludhiana market

Girish K. Agrawal

Deep Nimeshbhai Shah (P36021); Shefali Gupta (P36155)

Studying the current market for table butter and cooking butter in major markets of Punjab- Amritsar, Jalandhar, Ludhiana, and Chandigarh tricity and recommending launching plan on the basis of SWOT analysis.

Shyam Singh

62. Punjab State Co-op Supply & Marketing Federation (MARKFED), Chandigarh

Anchal (P36009); Keerti Jain (P36123)

Studying existing sales’ and distribution network in urban markets and design marketing strategy for increasing sales of Markfed Products

Saswata N. Biswas

Jitendra Kumar (P35041); Rahul Sharma (P36143)

Studying marketing of cattle feed and frozen semen doses in Punjab

Rakesh Saxena

Vikram Jeet (P36084); Shefali Roy (P36156)

Studying utilization of milk powder (skimmed milk powder and whole milk powder) in bakery and confectionary units of Punjab and Himachal Pradesh

Girish K. Agrawal

63. Valsad District Cooperative Milk Producers’ Union, Chikhli,

Valsad

Suvish S (P36168); Dhaval Harshadbhai Parmar (P36110)

Studying sales and distribution channel, estimating market potential for ghee sales, analyzing competitor’s activities and formulating promotional strategy to increase the sales of Vasudhara Ghee

Shambu C. Prasad

64. Vedanta Limited-CSR, Gurgaon

Husain Shabbir Kitabi (P36032); Shrishti Gupta (P36159)

Project Nandghar – Vedanta CSR

Shyam Singh




65. Vistaar Financial Services, Bangalore

Abhinav Kumar (P36092) Digital Vistaar Harekrishna Misra

66. Vrutti, Bangalore Dhruv Joshi (P36111) Orange value chain study

Harekrishna Misra

67. Yes Bank (Agri Rural and Social Banking (ARSB), Mumbai

Navakrishna Chowdary Devabathini (P36046)

Plotting existing banking relationship with cotton ginning units in and around Guntur and analyzing opportunities for YES bank to fund these units

Girish K Agrawal

Venkata Nitheesh Immadi (P36082)

Identifying lending opportunities to chilli traders and farmers through tie up with cold storages

Harekrishna Misra

Table 6 A: Placements 2017 (PRM 36)

Sector-wise list of organizationsNo. of

students placed

Cooperatives & associated organizationsGCMMF Ltd (AMUL) Anand 19Maahi Milk Producer Company Limited Rajkot 2Tamilnadu Co-operative Milk Producers` Federation Limited Chennai 3The Punjab State Cooperative Milk Producers Federation Ltd. Chandigarh 4

Government Development Agencies Bihar Rural Livelihoods Promotion Society JEEVIKA, Patna 11Rajasthan Gramin Ajeevika Vikas Parishad (RAJEEVIKA), Jaipur 4UNICEF-WASH Gandhinagar, Gujarat 4

Non- Government Development OrganizationsGujarat State Women’s Sewa Cooperative Federation, Ahmedabad 1Industree Crafts Foundation, Bangalore 1Naandi Community Water Services, Hyderabad 1RISE India Trust Tamil Nadu 1Women Weave Charitable Trust, Khargone, Madhya Pradesh 1Self Reliant Initiatives through Joint Action(SRIJAN), New Delhi 2

Agrifinance & Microfinance OrganizationsFincare Business Services, Bangalore 1Fullerton India Credit, Mumbai 5ICICI Bank (Rural and Inclusive Banking Group), Mumbai 5ICICI General Insurance Company (Government Business Group), Mumbai 8


Sector-wise list of organizationsNo. of

students placed

IDFC Bank (Bharat Banking), Mumbai 4Jana Urban Services for Transformation (JUST), Bangalore 4M Power Micro Finance, Mumbai 2Microsave, Lucknow 3NABARD Financial Services, Bangalore 2Saggraha Management Services, Bangalore 1SpandanaSphoorty Financial, Hyderabad 2State Bank of India (Agri Business Division), Mumbai 4Ujjivan Financial Services, Bangalore 3Yes Bank (Agri Rural and Social Banking (ARSB), Mumbai 5

Social EnterprisesDharma Life/ Gajam India, New Delhi 2eKutir Rural Management Services, Bhubaneshwar 3

Technology & Consultancy OrganizationsAtyati Technologies Pvt. Ltd Bangalore 2Catalyst Management Services Pvt Ltd Bangalore 4Indifoss Analytical Pvt. Ltd. Ahmedabad 1IWMI- Tata Program Anand 1Karma Healthcare Udaipur 1National Payments Corporation of India Mumbai 7Prompt Equipments PVT LTD. (Prompt Group) Ahmedabad 1Sambodhi Research and Communications Private Limited Noida 3

Agribusiness & Rural Marketing & CSR Africa Agro Alimentaire, SARL 1Bigbasket.com, Bangalore 6Coromandel International – (MitraAgri Retailing) – Speciality Nutrient & Rural Retailing Division, Secunderabad 1

Godrej Agrovet, Mumbai 3ITC (Agri Business Divison), Secunderabad 2Kancor Ingredients, Kochi 3KPMG (Development Sector Practice ), Mumbai 2Krishak Bharati Cooperative, NOIDA 1Mahindra Agri Solutions, Mumbai 3Mother Dairy Fruits & Vegetables, NOIDA 1NCDEX e Markets, Mumbai 2Pidilite Industries (Rurban-Retail /Rural business), Mumbai 9Siddhivinayak Agri Processing, Pune 3Tolaram Group, Nigeria 2Tata Steel Ltd – Agrico, Tubes and Wires, Jamshedpur 2

Total 169


Table 6 B: Placement 2017 Summary

Batch Summary Number of participants in the graduating batch 179Number of PRM-36 participants who opted out of placement: 2Number of participants who were sponsored by current employer 2Number of participants who left the program 2Number of participants who could not meet the academic requirements 4Number of PRM-36 participants who accepted pre-placement job offers: 21Number of participants participated in the campus placement 169Total placements 100%

Table 7: Management Development Programmes (April 2016 – March 2017)On-Campus

MDP Title Coordinators From To No. of Participants

Training of Trainers & Monitoring/Evaluation Aspects

for Projects’ for Better Cotton Initiative

Vivek Pandey, Girish Kumar

Agrawal

April 12, 2016 April 15, 2016 32

Strengthening Dairy Cooperative Leadership

Girish Kumar Agrawal

April 25, 2016 April 27, 2016 17

Concurrent Monitoring and Evaluation of Schemes -

Responsibilities of Implementing Partners for Indian Forest Service

Officers

Shyam Singh, Vivek Pandey

June 9, 2016 June 10, 2016 12

Strengthening Dairy Leadership and Organizational Excellence

Girish Kumar Agrawal

June 13, 2016 June 17, 2016 22

UDAAN Management Development Programme in

Rural Management for TATA Steel Global Wires Division

Preeti Priya July 5, 2016 July 7, 2016 10

MDP for the Executives of Fullerton India - Term 3

Girish K. Agrawal

July 11, 2016 July 16, 2016 15

Logistics Approach to Supply Chain Management

MV Durga Prasad

July 18, 2016 July 20, 2016 7

Financial Decisions (Strengthening Tools)

Paresh J Bhatt, Asmita H.

Vyas , Rakesh, Arrawatia

July 25, 2016 July 28, 2016 14

Preparing Yourself for Sales Leadership Role

Pratik Modi July 29, 2016 July 30, 2016 16

Learning Programme on Leadership & Programme

Management

Hitesh V. Bhatt, Preeti Priya

August 1, 2016

August 6, 2016

18



MDP for the Executives of Fullerton India - Term 4

Girish K. Agrawal

September 1, 2016

September 3, 2016

15

FDP on Becoming an Effective Trainer for SIRD

Hitesh V. Bhatt September 5, 2016

September 9, 2016

18

Project Life Cycle Management Hitesh V. Bhatt September 13, 2016

September 16, 2016

13

Cost reduction in Dairy Co-operatives

AB Raju September 16, 2016

September 17, 2016

12

Practical Answers to Poverty - Marketing of Rural Products

Preeti Priya September 20, 2016

September 23, 2016

9

Rural Immersion Programme Shyam Singh, Indranil De

September 23, 2016

September 25, 2016

120

Impact Evaluation Summer School Vivek Pandey, Shyam Singh

September 26, 2016

September 30, 2016

13

Financial Management and Audit Specialization for Indian Forest

Service Officers



October 3, 2016

October 7, 2016

22

MDP for Managing Directors and Senior Officers of State

Channelising Agencies (SCAs) of NBCFDC

Asmita H. Vyas October 6, 2016

October 7, 2016

14

Contemporary Developments in the Field of Finance and

Accounting



November 8, 2016

November 11, 2016

9

Energy and Waste Management in the Manufacturing Sector

Hitesh V. Bhatt November 9, 2016

November 11, 2016

8

Impact Evaluation Training Program

Vivek Pandey, Shyam Singh

November 17, 2016

November 21, 2016

26

Finance for Non-Finance Executives for NDDB Officials



December 5, 2016

December 9, 2016

20

The Power of Emotional Intelligence in Action:

Development and Application

Asmita H. Vyas December 8, 2016

December 9, 2016

7

Reducing the Bull-Whip Effect in Distribution Channel of Milk-

Products

Pratik Modi December 10, 2016

December 10, 2016

21

Presentation Skills, Public Speaking and Interpersonal

Communication

Vijay Menon January 4, 2017

January 6, 2017

18

Monitoring and Evaluation of Development Programmes

Vivek Pandey, Shyam Singh

January 16, 2017

January 19, 2017

12



Financial Control in Non-Profit Organizations

Paresh J. Bhatt January 17, 2017

January 19, 2017

8

Quality Management for Personal and Organizational Growth

Hitesh V. Bhatt January 23, 2017

January 25, 2017

9

Effective Selling Skills Pratik Modi January 27, 2017

January 28, 2017

16

Procurement and Supply Chain Management in Agribusiness

MV Durga Prasad

January 30, 2017

January 31, 2017

11

Applying Logical Framework Approach for Developmental Projects to Get Desired Impact

Hitesh V. Bhatt February 1, 2017

February 2, 2017

5

UDAAN Management Development Programme in

Rural Management for TATA Steel Global Wires Division

Preeti Priya February 1, 2017

February 3, 2017

17

FDP on Leadership Development for SIRD

Saswata N. Biswas

February 13, 2017

February 17, 2017

7

Making Markets Work for the Poor (Market-Led Livelihood

Interventions)

Preeti Priya February 22, 2017

February 24, 2017

16

Building and Managing Social Enterprises

Shambu C. Prasad

March 4, 2017 March 6, 2017 14

Applying Project Management Skills to Enhance Impact of

Projects

Hitesh V. Bhatt March 7, 2017 March 9, 2017 33

Project Appraisal and Financing Rakesh Arrawatia

March 7, 2017 March 9, 2017 5

Off-Campus

MDP Title Organization From To Coordinator(s)Monitoring and

Evaluation of Projects’

Aga Khan Rural Support Programme

(India)

April 4, 2016 April 6, 2016 Hitesh Bhatt

Project Management

Foundation for Ecological Security

April 25, 2016 April 30, 2016 Hitesh Bhatt

Training for Women team members of

NDDB

National Dairy Development Board

June 30, 2016 July 1, 2016 Saswata N. Biswas

Refresher Training Programme

in Project Management


August 9, 2016 August 10, 2016 Hitesh Bhatt

Production Management

Somaiya Kala Vidya September 24, 2016

September 24, 2016

Hitesh Bhatt


MDP Title Organization From To Coordinator(s)1/2 Module on

Problem SolvingNational Dairy

Development BoardSeptember 29,

2016September 29,

2016Hitesh Bhatt

Refresher Training Programme

in Project Management


October 3, 2016 October 4, 2016 Hitesh Bhatt

Project Management

Aga Khan Rural Support Programme

(India)

November 7, 2016

November 8, 2016

Hitesh Bhatt

MARKSTRAT Simulation

eGalactic November 26, 2016

November 26, 2016

RC Natarajan

Managing Service Business

Pandit Dindayal Petroleum University

November 28, 2016

November 28, 2016

Hitesh Bhatt

Naranpur Express Game

District Project Manager, M. P.

Day - State Rural Liverlihood Mission

December 7, 2016

December 7, 2016

Rakesh Saxena

Table 8: Research & Consultancy ProjectsConcluded Projects

Project Title Client Project CoordinatorConducting a consulting study to

comprehend and analyse the issues of economic security and safety of females engaged in income generating activities in unorganized economic sector in Bhuj

city of Kutch district

Kutch Mahila Vikas Sangathan Indranil De

Bagayatdar Study Goa Bagayatdar Sahakari Kharedi Vikri Saunstha

Maryadit

Saswata N. Biswas

Third Party Evaluation of the PPP model schools under GSTES

Gujarat State Tribal Education Society

Vivek Pandey

Shyam SinghConducting value chain studies of

several Agri Products in Anantapur & Chittoor District under the operational

areas of APMAS

Mahila Abhivrudhi Society MV Durga Prasad

Study of Status of Matured SHGs in West Bengal, Tamil Nadu, Jharkhand

and Rajasthan

National Bank for Agriculture and Rural Development

Ram Manohar Vikas

Consulting Services-Tehran, IRAN Ministry of Cooperatives, Labour and Social Welfare,

Iran

Girish K. Agrawal


Project Title Client Project CoordinatorMarketing strategy for improving our image as a best hospital at competitive

Medicare costs in our area

Sangam Multispeciality Hospital,

Bodeli

Pratik Modi

Hitesh Bhatt

Consultancy for ICLD report SAMARTHAN- Center for Development Support

Shyam Singh

Efficacy of Initiatives/Programme on Rural Income & Poverty Allevation:Way

Forward

Centre on Integrated Rural Development for Asia and the

Pacific (CIRDAP)

Jeemol Unni

Ongoing Projects

Project Title Client Project CoordinatorDesigning & Strategizing

Implementation of Sustainable Livelihood Interventions in

Dhemaji & Lakhimpur District of Assam

NHPC Limited Pramod K. Singh

Independent Assessment of Design, Strategies and Impact of

DAY-NRLM

Ministry of Rural Development and The World

Bank

Pramod K. Singh

Impact assessment of training programmes of NIRD & PR

NIRD & PR (Ministry of Rural Development, Government of

India)

Rakesh Saxena, HS Shylendra

Asmita H. Vyas, Indranil De

Overall Augmentation of Master of Rural Studies(MRS)

Programme

Lokbharti Gramvidyapith, Sanosara,Bhavnagar

MV Durga Prasad, Paresh J. Bhatt

Study of Animal Husbandry Sector in Uttarakhand State-

ULDB

Uttarakhand Livestock Development Board

Shambu C. Prasad

Rakesh Saxena


Annexure 2

List 1: Thursday Afternoon Special Seminars (TASS), April 2016 to March 2017

Speaker/s Topic Date RemarksGibson Burrell W(h)ither peasantry in

the study of business and management?

19-04-2016

Prof. Girish K. Agrawal

Cooperatives in Iran 02-06-2016

Dr. Kingshuk Sarkar Labour in the context of changing world of work

07-07-2016

Sujit Raghunathrao Jagadale

Institutionalizing complex exchange: a case of commercial surrogacy

in India

08-07-2016 FPRM Public Seminar

Shubhomoy Banerjee Consumer-brand relationships in rural India: assessing the

dimensions of Strength

09-08-2016 FPRM Public Seminar

Prof. Saurabh Chandra Cyclic inventory routing of liquid nitrogen at

an animal husbandry department

25-08-2016

Prof. Saswata Narayan Biswas

Individual level ethical values as a moderator

between organizational ethics and organizational

citizenship behaviour

17-11-2016

Dr. S Rajeshwaran Rising milk price and opportunities for enhancing milk production in India

24-11-2016

Prof. Girish K Agrawal Impediments to provision of ‘common goods’ by cooperatives

- some case studies from Iran

10-11-2016

Prof. Mukul Kumar The ubiquity of culture 13-10-2016Prof. Indranil De Urban sanitation and the

myth of co-production: the case of Indian slums

15-12-2016

Suddhachit Mitra Understanding diffusion of innovative products in

subsistence markets

using the Bass Model

18-01-2017 FPRM Thesis Proposal Seminar

Prof. Rakesh Saxena Ecology, corruption, and development

19-01-2017


PRM Publications 2016-17

List 2: Working papers (April 2016 - March 2017)Vanita Yadav and Jeemol Unni, “Women Entrepreneurship: Research and future Directions”, WP 280; July 2016

Preeti Priya and Ila Patel, “Creating Value Through Network of Women Subsistence Entrepreneurs: Learning from Rudi Initiative of Self Employed Women’s Association (SEWA) in Gujarat”, WP 281; July 2016

Madhavi Mehta, “Women Leaders in Agriculture: Lessons from Case Studies”, WP 282; November 2016

Girish K Agrawal and Babak Lalfam, “Impediments to Provision of ‘Collective Goods’ In Cooperatives- Some Case Studies from India and Iran”, WP 283; January 2017

List 3: Faculty Publications

Journals

Subhash Ray, Kankana Mukherji and Anand Venkatesh (2016), “Nonparametric Measures of Efficiency in the Presence of Undesirable Outputs: A By-production Approach”, Empirical Economics; March, pp. 1-35.

Vidya Anand and Anand Venkatesh (2016), “Adoption of a Demand-Centric Approach to Understand Housing Issues in Mumbai”, Journal of the Indian School of Political Economy; January-June, 28(1/2) pp. 89-105.

HK Misra (2017), “Managing User Capabilities in Information Systems Life Cycle: Conceptual Modeling”, International Journal of Information Science and Management; January, 15(1), pp. 39-58.

HS Shylendra (2016), “Role and rationale of Self Help Group (SHG) federations: A critical assessment’, The Microfinance Review, 8(1), January-June, pp. 1-17.

Klaus W Deininger, Hari Krishnan Nagarajan and Sudhir K Singh (2016). Short-term effects of India’s employment guarantee program on labor markets and agricultural productivity. Policy Research working paper; no. WPS 7665. Washington, D.C., World Bank Group; May.

Indranil De (2017), “Slum improvement in India: Deterinants and approaches”, Housing Studies; February.

Indranil De and Tirthankar Nag (2016), “Local self-governance, ethnic divisions in slums and preference water supply institutions in Kolkata, India”, June; Water Policy, 18(3).

Indranil De and Tirthankar Nag (2016), “Deprivation in Slums and Child Poverty: Study on Kolkata”, International Journal of Economics, 43(7), pp. 739-759.

Klaus Deininger, Daniel Monchuk, Hari K Nagarajan and Sudhir K Singh (2016), “Does Land Fragmentation Increase the Cost of Cultivation? Evidence from India”, Journal of Development Studies; April, 53(1).

MV Durga Prasad (2016), “Automation of modified marketing procedural system to maximize transparency: A case study of vegetables in Madanapalle market”, Journal of Agribusiness in Developing and Emerging Economies, 6(1), pp. 72-88.

MV Durga Prasad (2016), “An efficient Algorithm for solving Nucleolus of Cooperative TU Games Using MATLAB”, International Journal of Innovative Research and Development, 5(8), pp. 27-33.


Mukul Kumar (2016), “Social Normativity, Housing, and Urbanisation in an Indian City”, Development in Practice, 26 (6), pp. 794-807.

Mukul Kumar and Sushanta Kumar Sarma (2016), “Searching for the Middle Path in Microfinance Delivery”, Social Change, 46(4), pp. 512-525.

Mukul Kumar (2016), “Contemporary relevance of jajmani relations in rural India”, Journal of Rural Studies, 48, pp.1-10.

Pramod K. Singh and H. Chudasma (2017), “Pathways for drought resilient livelihoods based on people’s perception”, January; Climatic Change, 140(2), pp. 179-193.

Vinodh Madhavan and Rakesh Arrawatia (2016), “Relative Efficiency of G8 Sovereign Credit Default Swaps and Bond Scrips: An Adaptive Market Hypothesis Perspective”, September; Sage Journals, 4(2).

Ateeque Shaikh, Saswata Narayan Biswas, Vanita Yadav, and Debiprasad Mishra, (2017), “Measuring fairness in franchisor-franchisee relationship: a confirmatory approach”, International Journal of Retail & Distribution Management, 45(2), pp.158 – 176.

Shambu C. Prasad (2016), “Innovating at the margins: the System of Rice Intensification in India and transformative social innovation”, Ecology and Society, 21(4):7.

Shambu C. Prasad and J. Jagannath, J (2016), “Can the Big Learn from the Small?” Seminar, 682. Special issue on Changing Countryside; June.

Satish Joshi, Vivek Pandey and Brent Ross (2017), “Asymmetry in Stock Market Reactions to Changes in Membership in DJSI”, Journal of Business Inquiry, 16(1), pp. 12-35.

Book Chapters

HS Shylendra (2016), “Joint Forest Management: An Assessment’ in C. Ramasamy and K.R. Ashok (Eds.) Vicissitudes of Agriculture in the Fast Growing Indian Economy: Challenges, Strategies and the Way Forward, New Delhi: Academic Foundation.

Saswata N. Biswas, “Organizational Behaviour in Cooperatives”. In R. C. Tripathi and Rohit Dwivedi (eds.) Organizational Studies in India (pp. 443-470),Hyderabad: Orient BlackSwan.

Book review

HS Shylendra (2016), Book Review on Microfinance India: State of the Sector Report 2013, and Microfinance India: The Social Performance Report 2013, Indian Journal of Agricultural Economics, 71(4), October-December, pp. 508-11.

Cases

Varun Dawar, Rakesh Arrawatia, Saumya Ranjan Dash, and Arit Chaudhury(2016), “Indusind Bank: Residual Income Valuation”, Ivey Publishing, https://www.iveycases.com/ProductView.aspx?id=78463

Varun Dawar, Rakesh Arrawatia, and Arit Chaudhury (2016), “TTK Prestige: Economic Value Added Analysis”, Ivey Publishing, https://www.iveycases.com/ProductView.aspx?id=81576

Saswata N. Biswas and S.R Jagdale (2017), “Dilemmas in Marketing Approaches for Sanitation at the Bottom of the Pyramid”, Sage Business Cases.DOI: http://dx.doi.org/10.4135/9781526426529

Box

Rakesh Saxena (2017), “Carbon Footprints of Milk Production”, Dairy India, 7th Edition, p.71. New Delhi.


List 4: Workshops/Seminars/Conferences/Training Programmes

Girish Agrawal

Presented paper on “Inclusive Growth and Cooperative Governance- Challenges and possible directions” at the 11th ICA Asia Pacific Regional Cooperative Research Conference in Hotel Ashoka, New Delhi; November 1, 2016.

HS Shylendra

Participated at workshop on “Development of Curriculum for Undergraduate and Postgraduate Courses of Rural Studies” at Visva Bharati, Sriniketan, West Bengal; March 30-April 1, 2017.

Presented paper on “Democratic decentralisation in a reform driven and growth oriented economy: The experience of Gujarat in India” at the International Seminar on State Politics and Development in India held at ISEC Bangalore; December 27-28, 2016.

Presented TASS seminar on “The Quagmire of District Planning Committees (DPCs): Issues and Way Forward” at IRMA; December 8, 2016.

Presented paper on “Capacity Building of District Planning Committees (DPCs)” at the National Conclave on the Role of State Planning Organisations, Naya Raipur, Chattisgarh ; November 22, 2016.

Presented paper on “Grassroots planning and budgeting for employment guarantee: Case of MGNREGA” at BRICS Conference on Participatory Local Budgeting, Kochi, Kerala; November 3-5, 2016.

Harekrishna Misra

Presented with RK Das paper on “Digital India, E-Governanace and Common People: How connected are these in Access Layer of Smart Village?” at the Tenth International Conference on Theory and Practice of E-Governance (ICEGOV), UNU-GoI, New Delhi; March 7-9, 2017.

Presented with Santosh Kumar Das paper on “How Governable if Financial Inclusion in India: An Exploratory Study on Readiness in the context of E-Governance” at International Conference on ICT for Human Development (INTESDA), Fukoka, Japan; November 3-5, 2016.

Indranil DeInvited as Expert Speaker at a national seminar on “Human Development: Issues and Challenges in India” organized by G. H. Patel Postgraduate Department of Business Management and Postgraduate Department of Economics, Sardar Patel University, VallabhVidyanagar, Gujarat; January 2, 2017.Presented ‘Making Smart Slums’ and participated as an expert at Indo-German Symposium on “Smart Cities: Challenges & Opportunities” in Berlin (Germany); April 27-29, 2016 “Urban Sanitation and the Myth of Co-production: The Case of Indian Slums”. Talk delivered at IRMA, Thursday Afternoon Seminar, December 15, 2016.

MV Durga PrasadPresented with Soumi Chatterji paper on “The evolution of Agri-tourism practices in India: Some success stories” at the third Aginsight International Conference held in Belihuloya, Sri Lanka; December 8, 2016.Presented with Shriprakash paper on “Supply Chain of 8 Agricultural crops in one of the most backward tribal region” at the third Aginsight International Conference held in Belihuloya, Sri Lanka; December 8, 2016.Presented with P. Balaji, D. Suresh Kumar, and C. Karthikeyan, “Consumers Retail Store choice preferences”, ICAEE conference proceedings, pp.119-140.


Preeti Priya

Presented paper with Shubhomoy Banerjee on “Factors Affecting Brand Relationship Quality: A Qualitative Inquiry of Rural Consumers” at Conference on Brand Management, IIT Delhi; April 16, 2016.

Presented paper with Suddhachit Mitra on “Using the Theory of Reasoned Action to Understand Postponement among Subsistence Farmers at the 28th National Conference on Agricultural Marketing, AERC, Sardar Patel University; December 4-6, 2016.

Rakesh SaxenaParticipated in “Gujarat State Credit Seminar 2017-18”at Gandhinagar, organized by NABARD, Ahmedabad; March 3, 2017.Presented a paper on “Presence of Strong Institutions, Status of Ecological Infrastructure and Achievement of Sustainable Development Goals in the Asia Pacific Countries”, ANZSEE-2017 Conference on the ‘99% Solution: Implementing the Sustainable Development Goals’, organized by the Australia new Zealand Society for Ecological Economics at the University of South Australia, City East Campus, Adelaide (Australia); January 9-13, 2017.Participated in “TARAgram Yatra 2016” at Hyderabad on the theme “Food, Resources, and Livelihoods: Exploring Opportunities in Community Based Models”, organized by Development Alternatives (New Delhi) in collaboration with Centre for Sustainable Agriculture; September 21, 2016. Presented paper on “How to Measure the Progress of Degrowth Policies” at the 5th International Degrowth Conference on ‘Walking the Meaningful Great Transformations’, Corvinus University, Budapest (Hungary); August 30- September 3, 2016.Participated in one-day seminar on “Doubling of Farmers’ Income by 2022” at Vigyan Bhavan (New Delhi), organized by NABARD on its Foundation Day; July 12, 2016.Presented paper on “Income and Environmental Performance across Indian States and Union Territories: A Regression Analysis” at the Biennial Conference of the International Society for Ecological Economics (ISEE ) on ‘Transforming the Economy: Sustaining Food, Water, Energy and Justice’, University of the District of Columbia, Washington DC (USA); June 26-29, 2016.

Saswata N. Biswas

Presented paper on “Individual level ethical values as a moderator between organizational ethics and organizational citizenship behaviour” at Annual Conference of National Academy of Psychology (NAOP), IIT Madras; December 29-31, 2016.

Shambu Prasad

Presented paper with Chitra Krishnan on “Co-creating knowledge for rural transformation: universities as knowledge brokers” at the 2nd International Conference on Transformation for Rural Development: Collaboration and Co-Production of Knowledge, Ambedkar University and Charles Strut University and PRADAN; April 19-21, 2016.

Presented paper with Jayanti Kumari on “Rethinking Cooperatives for Sustainable Development: Insights from Vasudhara Dairy and Dharani Organic cooperatives at the 11th ICA-AP cooperative research conference, New Delhi; November 15, 2016.

Shyam Singh

Presented paper on “Rights based approach to development: Implications to financial and governance capacity of the Indian state in delivering social protection measures” at 14th Development Dialogue, organized by Inernational Institute of Social Studies, The Hague; 21-22 November, 2016.

Presented paper on “Tensions of urban local bodies and the federal government’ at the Learning Sharing workshop organized by Samarthan Centre for Development Support, Raipur; August 30, 2016.


Presented paper titled “Do we really want to see the Impact? A review of evaluation practices in women empowerment programs under CSR initiatives” at a national conference organized by Rajiv Gandhi Mahila Vikas Pariyojana (RGMVP), New Delhi; May 7, 2016.


Participated in summer school on Epistemic Game theory at Maastricht University, School of Business and Economics; July 2016.

Seminar talk on “Multi-Stakeholder Water Conflict Resolution for the Raj Sagar Dam, Pali District, Rajasthan” at workshop on Experience Sharing on Water-Conflict Resolution, Water Resource Center, Jodhpur; January 9,2017.

List 5: FPRM academic activities• Suddhachit Mitra (2017) Review of the book “Cases in Marketing and Strategy”, by Rajiv

Joshi. Vision: The Journal of Business Perspective, 21(1), 105-107. doi: 10.1177/0972262916682137.• Suddhachit Mitra (2017) Review of the book “The VUCA Company”, by Suhayl Abidi and

Manoj Joshi. Global Business Review 18(1):270-271. doi: 10.1177/0972150916666970.• Suddhachit Mitra (2017) Models Used for Forecasting Diffusion of Alternate-Fuelled Vehicles:

A Review. ASBM Journal of Management, 10(1), 70-80. • Suddhachit Mitra, (2016), Falsifiability as a Criterion of Demarcation. Network, 20 (1), 13-17.

January.• Suddhachit Mitra (2017) presented paper with Prof. Preeti Priya on “Using the Theory of

Reasoned Action to Understand Postponement among Subsistence Farmers. Paper presented at Thirtieth National Conference on Agricultural Marketing. Organized by the Department of Agricultural Economics, Institute of Agricultural Science, B.H.U., Varanasi, and Indian Society of Agricultural Marketing, Hyderabad, at Benaras Hindu University.

• Suddhachit Mitra presented paper on “Understanding Diffusion of an Innovative Product in Subsistence Markets Using the Bass Model: The Case of Mobile Telephony in Rural India” accepted at the 2017 ANZMAC Mid-Year Doctoral Colloquium, hosted by Griffith Business School, Australia.

• Suddhachit Mitra presented paper on “Understanding Diffusion of an Innovative Product in Subsistence Markets Using the Bass Model” accepted at the Third Academy of Business and Emerging Markets (ABEM) Conference in Santo Domingo, Dominican Republic, Caribbean Sea (2017).

• Suddhachit Mitra delivered a seminar titled “Understanding Diffusion of Innovative Products in Subsistence Markets” at IRMA Anand; January 18, 2017.

• Ajit Chaudhri (2016) published paper on “Understanding ‘Empowerment’” in Jounal of Development Policy and Practice; July 19.

• Sujit Raghunathrao Jagadale (2017) Published case with Prof. Saswata N. Biswas on “Dilemmas in Marketing Approaches for Sanitation at the Bottom of the Pyramid”, Sage Business Cases; May 8.

• Sujit Raghunathrao Jagadale presented paper on “Institutionalizing complex exchange: a case of commercial surrogacy in India” at FPRM Public Seminar on July 8, 2016

• Shweta Navani with Prof. Vivek Pandey wrote “Market Reaction to Mandatory CSR Expenditure: Evidence from a Quasi-Natural Experiment in India”; IRMA Working Paper 276.

• Gopi Verma attended workshop on “Scale Development” organized by the Department of Management Studies at IIT Madras, April 5 to April 9, 2017.

• Shubhomoy Banerjee presented paper on “Consumer-brand relationships in rural India: assessing the dimensions of Strength” at FPRM Public Seminar on August 9, 2016.


Rakesh Saxena Ph.D. (IIT, Kanpur)Acting Director

Anand Venkatesh Ph.D. (Mumbai University, Mumbai)

Asmita H. Vyas M Com, LLB, FCA

H. S. Shylendra Ph.D. (ISEC, Bangalore)

Harekrishna Misra Ph.D. (Utkal University, Bhubaneswar)

Hari Krishnan Nagarajan Ph.D. (University of Oklahoma, Norman, USA)

Hitesh V. Bhatt MS (Georgia Tech, Atlanta, USA)

Indranil De Ph.D. (Jawaharlal Nehru University, New Delhi)

M. V. Durga Prasad Ph.D. (IIT, Delhi)

Madhavi Mehta Fellow (XLRI-AHRD)

Mukul Kumar Ph.D. (Delhi University, Delhi)

Paresh J. Bhatt M.Com, LLB (Hons.), FCMA

Pramod K. Singh Ph.D. (Jawaharlal Nehru University, New Delhi)

Pratik Modi Fellow (IRMA, Anand)

Preeti Priya Ph.D. (SP University, Vallabh Vidyanagar, Gujarat)

Rakesh Arrawatia Ph.D. (IIT, Kharagpur)

Ram Manohar Vikas Ph.D. (IIT, Kanpur)

S.R.Asokan Ph.D. (Gujarat University, Ahmedabad)

Saswata Narayan Biswas Ph.D. (Allahabad University, Allahabad)

Shambu Prasad Chebrolu Ph.D. (IIT, Delhi)

Shivshanker Singh Patel Ph.D. (IISc, Bangalore)

Shyam Singh Ph.D. (ISEC, Bangalore)

Vivek Pandey Ph.D. (Michigan State University, USA)

Faculty

Dr. Tushaar ShahInterim Chairman, IRMA Anand - 388001

Sh. DilipRathChairmanNational Dairy Development BoardAnand - 388001

Sh. Amarjeet Sinha Secretary Department of Rural Development Government of India Ministry of Rural Development, KrishiBhawan New Delhi - 110001

Dr. (Ms.) Jayanti RaviCommissioner and Secretary Rural Development Government of Gujarat Gandhinagar - 382 010

Sh. RS SodhiManaging Director Gujarat Cooperative Milk Marketing Federation Ltd Anand - 388001

Dr. Harsh Kumar BhanwalaChairman National Bank for Agricultural & Rural Development Mumbai - 400051

Prof. Janat ShahDirector Indian Institute of Management Udaipur, Udaipur - 313001

Dr. A K Shiva Kumar211 Golf Apartments, Sujan Singh Park, New Delhi - 110003

Sh. S SivakumarGroup Head - Agri& IT Business ITC Limited, Secunderabad - 500003

Sh. Sanjay PanigrahiPresident Rurban and Special Projects, Pidilite Industries Limited Mumbai - 400059

Prof. Preeti PriyaInstitute of Rural Management Anand - 388001

Prof. Anand VenkateshInstitute of Rural Management Anand- 388001

Sh.Alkesh Kumar SharmaCEO & Managing Director Delhi Mumbai Industrial Corridor Development Corporation Limited (DMICDC), New Delhi - 110021

Sh.Angshu MallikChief Operating Officer AdaniWilmar Limited Ahmedabad - 380009

Prof. Rakesh SaxenaDirectorInstitute of Rural Management Anand - 388001

IRMA Board of Governors

IRMA Society• Banaskantha District Cooperative Milk Producers’ Union Ltd, Palanpur

• Sahavikasa: Cooperative Development Foundation, Hyderabad

• Gramin Vikas Trust, NOIDA

• Gujarat Cooperative Milk Marketing Federation Ltd, Anand

• Indian Farmers Fertilizer Cooperative Ltd, New Delhi

• Kaira District Cooperative Milk Producers’ Union Ltd, Anand

• Karnataka Cooperative Milk Producers’ Federation Ltd, Bangalore

• Mehsana District Cooperative Milk Producers’ Union Ltd, Mehsana

• Mother Dairy Fruit & Vegetable Pvt. Ltd, NOIDA

• National Bank for Agriculture and Rural Development, Mumbai

• National Cooperative Dairy Federation of India Ltd, Anand

• National Cooperative Development Corporation, New Delhi

• Sabarkantha District Cooperative Milk Producers’ Union Ltd, Himmatnagar

• Seva Mandir, Udaipur

• Tamilnadu Cooperative Milk Producers’ Federation Ltd, Chennai

ANNUAL REPORT

2016-17

Institute of Rural Management AnandPHONES: (02692) 260246, 260181, 260186, 260391, 262602, 260616, 262768

FAX: (02692) 260188 E-MAIL: [email protected]: www.irma.ac.in

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