annual report 2011 - final with revised financials

Annual Report Fiscal Year 2010-2011

My New Red Shoes Annual Report 2

Simple Gift. Remarkable Results.

The mission of My New Red Shoes is to help homeless and low‐income children look and feel con‐fident as they start the school year by providing them with new cloth‐ing and shoes and rallying youth and adults around this effort through volunteers and educa‐tional opportunities for individuals, families, schools, corporations, and community groups.

© Leo

nard Brzezinski, 2011


A Simple Gift “We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee.” ‐ Marian Wright Edelman, founder of the Children’s Defense Fund

Dear Friends, When I joined the team at My New Red Shoes last January, I was thrilled to become part of an organization making a real difference in the lives of so many children in our community. I remember just what it was like on the night before the first day of school – the nerves, the an‐ticipation, the excitement – and I’ll bet you do too. While I was fortunate to often have new shoes and clothing on the first day of school, my mother was not. She told stories of growing up in poverty: sharing one room with her family of six; having just one toy that she traded for food when there was none at home; and never, ever having appropriate, well‐fitting shoes and cloth‐ing for school. I’m privileged to have the opportunity to make sure thousands of children in the Bay Area do not have to go without basic necessities as my mother did. And I’ve been incredibly inspired by you, My New Red Shoes’ dedicated community of supporters, who make our work possible. Because of you, 3,583 Bay Area homeless children started school this year with a brand new pair of shoes on their feet, new clothing on their backs and the confidence to walk proudly through their school hallways. Imagine them raising their hands more in class, playing sports and partici‐pating more fully in the school experience. You helped make that happen. I believe firmly that even the smallest act can have a profound effect, and I’ve had the honor of seeing that in action at My New Red Shoes over the last year, through the children we serve and through you. Your commitment to the children we serve has gotten us to where we are today, from serving 354 children in 2006 to reaching more than ten times as many in summer 2011. Your time, the resources you share and your generous gifts keep us strong and vital, so that we can grow to give even more children in need the gift of confidence for school. I’m overjoyed to be working side‐by‐side with all of you, and I can’t wait to fill you in on the exciting course we’re charting moving forward. With more than 5,000 Bay Area children living in shelters and thousands more identified as homeless by area school districts, we have our work cut out for us. In the meantime, please en‐joy reviewing how you’ve made an incredible difference in our community through your support of My New Red Shoes. Thank you for all you do. All the best, Jennifer Yeagley Executive Director



Gabriel is a 10 year‐old, fourth grade boy who has been at a shelter for over two years. Gabriel comes from a family that is not actively involved in his life, and his basic needs are often neglected. As someone who has not often re‐ceived new clothes and shoes, he was extremely enthusiastic to go shopping for himself. Since most of his wardrobe consists of donated or sec‐ond‐hand items, it often does not suit his style and preference. The Old Navy gift card allowed him to pick out t‐shirts, jeans and sweaters. To have new clothes and shoes increased his sense of style. He was so proud of how he looked on his first day of school that he came up to many teachers and staff to show off his new ward‐robe. ©

Leo


© Leo


*Names of children have been changed. Stories do not correspond with photos.

Laura is 15 and has been living at a shelter for three months. Previously, she lived for several years in a small van with her mother. Laura was so excited to go on a shopping spree at Old Navy! As you may imagine, after living in such extreme poverty for so long, this was a luxurious experience for her. Laura is quite shy, and having new clothes and fabulous new shoes boosted her confidence greatly.



Troy, who is new to San Francisco, lives in a shelter with his single mother. As his mother works to make a new life for her family in the Bay Area, she depends on CAL‐WORKS and struggles to find re‐sources for Troy, who has special needs. Over the summer, she real‐ized Troy was outgrowing every‐thing—his shoes were too small and his pants were too short. Thanks to My New Red Shoes, he was able to start the new school year with new clothing and shoes and feels great about his appearance.

© Leo


© Leo


© Leo


Why? There are more than 5,000 homeless school children living in shelters on any given night in the Bay Area. The difficulty in obtaining and sustaining stable housing, particularly amid the “Great Recession” and its aftermath, contributes to the grow‐ing number of homeless families in our region. According to the Na‐tional Center on Family Homelessness, 40% of the homeless population today is comprised of families with children. Homeless children in particular face significant barriers to education. The Institute for Children and Poverty reports that homeless children are nine times more likely to repeat a grade, four times more likely to drop out of school, and three times more likely to be placed in special education programs than their housed peers. Among the challenges faced by homeless children is a lack of school clothing, and often, this lack of appropriate clothing keeps homeless children out of school. Homeless shelters do not have the budgets to provide school shoes and clothing for their clients, and homeless families struggle to allocate their limited resources toward finding long‐term housing. My New Red Shoes allows partner agencies to focus on meeting other basic needs for the families they serve, and enables families to focus on rebuilding their self‐sufficiency. My New Red Shoes relies on child, youth and adult volunteers year‐round to help us provide thousands of homeless children the gift of con‐fidence for school through shoes and clothing.


Providing Clothing for Confidence

My New Red Shoes provides homeless and very low‐income, school‐aged children with new shoes, a $50 clothing gift card, a little “something spe‐cial“ (such as a clothing accessory or school supply) and a handmade card from a local child — all in a hand‐sewn gift bag. The gift bags are distributed to children in late summer. These gifts enable My New Red Shoes’ clients to start the school year adequately dressed, confident and ready to learn. In 2010‐2011, My New Red Shoes’ Clothing for Confidence Program:

Served 3,583 Bay Area children, 92% of whom were homeless and 8% of whom were from very low‐income families.

Supported 69 shelters and agencies serving homeless and low‐income

youth in the 5 Bay Area counties of Alameda, San Francisco, San Mateo,

Santa Clara and Marin.



Thank you so much for my new shoes. My old shoes were ruined, and my family couldn’t get me new shoes. This meant so much to me. Thank you! ‐Matt

Agency Partners

San Francisco County Asian Women’s Shelter Compass Family Services: Clara House, Compass Family Shelter, Connecting Point, Family Resource Center, SF Home, Children's Center Edgewood Center for Children and Families GLIDE Hamilton Family Center: Dudley Apartments, Residences & Emergency Center, First Avenues for Families, Transitional Housing Program La Casa De Las Madres Larkin Street Youth: Diamond Youth Center, The LOFT Single Room Occupancy Collaborative: Mission, Chinatown, SOMA, Tenderloin St. Joseph's Family Center Tenderloin Housing Clinic

Alameda County Berkeley Food & Housing Project Building Futures for Women and Children: Bessie Coleman Court, Linkages, Pathway Home, Midway Shelter, San Leandro Shelter, Sister Me Home Building Opportunity for Self Sufficiency: Shelter Plus Care, The Village Harrison House, McKinley House, Pacheco Court East Oakland Community Project: Crossroads, Matilda Cleveland Transitional Housing, Families in Transition Family Emergency Shelter Coalition: Banyan Transitional House, Les Marquis House First Place for Youth

San Mateo County Community Overcoming Relationship Abuse (CORA) Ecumenical Hunger Program Edgewood Center for Children and Families Home and Hope Human Investment Project (HIP) Housing Samaritan House Shelter Network: Family Crossroads, First Step for Families, Haven Family House, Redwood Family House StarVista: Daybreak, Differential Response

Santa Clara County Bill Wilson Center: Runaway and Homeless Youth Shelter, Quetzal House, Transitional Housing Placement Program, Foster Family Program, Transitional Housing Program Catholic Charities of Santa Clara County: Kinship Resource Center EHC LifeBuilders InnVision: Commercial Street Inn, Sunset Square, Opportunity Center, Villa Unity Care Group

Marin County Davidson Middle School Family Emergency Center Family Resource Center Laurel Dell Elementary School San Rafael City Schools

My New Red Shoes relies on homeless shelters and other youth‐serving agencies to identify children in need of clothing and distribute back‐to‐school gift bags.



Peter was living with his mother in a poor country in

southeast Asia while his father worked hard to create a bet‐ter life for them in the United States. After waiting nine years for their immigration paperwork to come through, the family was finally reunited. Peter has been learning English, and he started junior high this fall. He grinned from ear to ear when he opened his cloth bag, cracked open the shoebox and saw his cool new Converse sneakers! Now, Peter is ready to face the challenges of adapting to a new culture with the help of some new clothes that will help him fit in at school.

Melanie—the mother of Josie, Jessica and Nicole—

expressed deep gratitude to My New Red Shoes for her chil‐dren’s gifts: “The back to school donation let my kids be free of the worries that come with being homeless...and not hav‐ing appropriate school supplies to begin [the school] year.” Melanie feels that because she didn’t have the stress of wor‐rying about her children’s new school shoes and clothing, she was able to channel her time and energy toward supporting her kids in achieving academic success.

© Leo


© Leo


© Leo


Community Outreach and Education

Our Community Outreach and Education efforts rally individuals, families, schools, corporations and community groups around My New Red Shoes’ mis‐sion through volunteer and educational opportunities. In 2010‐2011, My New Red Shoes’ Community Outreach and Education initia‐tives:

Engaged 5,900 students through its youth leadership programs, includ‐

ing 50 teens from 13 high schools participating in 3 regional Teen Advo‐

cacy Councils, over 2,000 students through the School Partnership Pro‐

gram and more than 3,700 youth and adults in community engagement

partnerships with groups like the Girl Scouts.

Rallied 1,155 volunteers for 4,549 hours in support of its mission.

Dear My New Red Shoes, Thank you so much for the shoes and the pens and of course the gift card. And I absolutely love the card that said do your best! You guys are amaz‐ing. The bag is PRETTY. I love you guys so much! Love, Lara



Community Partners* SCHOOLS Burlingame High School Castilleja Middle School The Hamlin School for Girls Gideon Hausner Jewish Day

School Jewish Community High

School Menlo School Mercy High School Ormondale Elementary

School Pinewood School Redeemer Elementary School St. Charles School St. John Catholic School Summit Prep High School Tierra Linda Middle School Westlake School for the

Performing Arts Woodside Elementary Wornick Jewish Day School

COMMUNITY GROUPS & CORPORATIONS Air Gas BBQ Kalibi Brass Knuckles Broadway by the Bay Burlingame High School JV

Cheer Squad Burlingame Leos Burlingame Lions Club Burlingame Mothers Club Congregation Netivot Shalom Curry Up Now Delicate Productions Draeger’s Market Edgewood Center for

Children and Families Family Giving Tree

Foster City Library Girl Scouts of Northern

California Girl Scout Troop 30248 Girl Scout Troop 60841 Daisy Troop 61842 Jamba Juice, Millbrae Girl Scout Troop 60669 The Junior League Palo Alto

Mid‐Peninsula, Inc. Little Wonders Co‐Op Menlo Park Presbyterian Church

Mothers Together Group Mercy High School Dance Team Mike Harvey Honda Millbrae Library Millbrae Leos Club National Charity Leauge ‐ Crystal Springs Chapter National Charity League ‐ Mid‐Peninsula Chapter North Burlingame Women’s

Club Oshman Family JCC P13 Peninsula Jewish Community

Center Peninsula JCC‐Summer Camps Peninsula Temple Beth El Peninsula Temple Sholom PJCC ECE Pre‐School Sacred Heart Church San Mateo/Foster City Mothers

Club School of Rock Sew 4 Love Project South San Francisco and San

Bruno Mothers Club St. Bartholomew’s Bible Camp Sweet Peas & Stilettos Sylvan Learning Center

Te Orama Thrive House Twirl & Dip Walk in Their Shoes Committee:

Amy Day, Kathryn Grubbels, Samamtha Martinez, Virginia Moon, Christine Rafati, and Marinne Wallace

CLOTHING FOR CONFIDENCE CHAMPIONS Atria Senior Living Borel Private Bank & Trust

Company E. & J. Gallo Four Seasons, Silicon Valley Franklin Templeton Investments Genentech Genomic Health, Inc. Gilead Sciences GoGame Informatica Corporation Intero Iteratti JAMS Microsoft Millbrae Library NVIDIA Corporation Oak Creek Apartments Peet’s Coffee & Tea Pepsi Co/FritoLay Radio Disney Riverbed Technology Sharethrough Shutterfly/Tiny Prints Simpson Thacher & Barlett LLP Tragon Trun, Inc. Virgin America Whole Foods Los Altos Whole Foods San Mateo Yahoo!

*Includes groups that participated in educational, volunteer or fundraising activities through the Community Outreach & Education Program.

“This is a wonderful organization. To provide a child in our community with the excitement of the first day of school, the fun of going into a depart‐ment store to show everyone in class your style, your attitude, your indi‐viduality. That is so important to a child trying to fit in. To be a part of that is priceless.”

– Corporate Volunteer

“Today was an unexpected double nice experience. It produced a feel‐ing of unselfishness, that ‘doing’ is more than money.”

–Corporate Volunteer

NOTES FROM OUR CHAMPIONS:

“The My New Red Shoes drive was our company’s most successful to date and something our employees seem to really care about.”

– Corporate Partner

Clothing for Confidence Champions

Volunteers from Walgreens

Riverbed employees at a back‐to‐school party at Clara House, San Francisco

Champions host shoe and coin drives, sew gift bags, create first day cards and generate enthusiasm at their companies

and organizations for My New Red Shoes’ mission.


Our Supporters September 2010 through August 2011

$500-$999

$2,500-$4,999 Lena Cheng, M.D. Sohi & Chi‐Hua Chien Courtney & Rudolph Driscoll Heather & Adam Hopkins Terri & Robert Hopkins Leika & Prabhas Kejriwal Elizabeth & George Still

INDIVIDUALS $5,000+ Anonymous Gail Farber Lisa & Douglas Goldman Fund Wilda Van Matre‐Masunga &

Gary Masunga Jane & Larry Solomon Susan & Kenneth Sutherland

$1,000-$2,499 Tiger & Phil Bachler Anthony Baldino Karen & David Bliss Julie & John Brown Amy & Grady Burnett Kelly Wilson Cocoziello Mary Allen & George Cogan Lori & Michael Corley Erica & Feroz Dewan Shirley & Ben Eisler Doris Fisher Marcia & John Goldman James Gower Will & Calla Griffith Sher Amos‐Grosser & Adam

Grosser Barbara S. Hager Deborah Lee Johnson Laura & David Krane John A. Kryzanowski

Linda Mills Steve & Sheri Montoya Mervin G. and Roslyn G.

Morris Timi & Robb Most Timothy Mott Diane Forese & Andrew Page Sonja & Jon Perkins Ashley & Ren Riley David & Barbara Roux Elizabeth & Roger Sippl Charlie Baxter & Jinee Tao Linda & Robert Thomas Alison & David Wagonfeld Marianne & Frank Walters Douglas F. Whitman Amy & Geoffrey Yang

Marilyn & Fred Anderson Martha & David Arscott

in Honor of Marianne Walters

Kelly & Sam Bronfman William V. Campbell Anne Clark

Lillian Coehlo Joan F. & C.B. Coleman Natalie & Joe Comartin Suzanne Crandall M.J. Crousore Carson Eltoukhy Steven Eskenazi Katie Foster Kimberly Foster Louise & Larry Frye Robin Quist Gates Faria Hassan Shellan Isackson Megan & Renato Iwersen

Jennifer & Steve Jeffries Jeanette & Kevin Kennedy Kathryn Klaus Laura Knight Genni & Steve Lawrence Patty Lee & Donald Brown Jessica Lonergan Melody & Chris Malachowsky Patricia Marriott Shirley & Duncan Matteson Haven & Fadi Micaelian Betsy & Bill Miller Laurie Moore Suzanne Pertsch, M.D. Heather & Robert Pietsch Mary & Gary Pinkus Anne & Robert Pochowski Carol & Mike Ramsay Sally & Jeffrey Randall Lisa & Michael Rubenstein Lauren & Nick Sabatini Amy Salisbury Sheryl Sandberg &

David Goldberg Chris Schumacher Katie Simpson Lynn & John Simpson Karen & Bill Sonneborn Jessica & Leonard Speiser Lisa Stanger India & Luca Vannini Douglas Vort Meredith & Craig Walsey Karen White & Theodore

Guglin, Jr.

$250-$499 Sharon Allen Melissa Badger Gina & Duff Baldwin Caroline & Mark Bauhaus

Up to $249 Michelle Sandberg & Marc

Bodnick Lorna Boich Natalia Colocci & Ken

Brameld Rebecca & Raymond Brayer Susan Z. Breyer Megan & F. Laurens Brock Julie & Jeff Brody Diane Brusco Marjorie & Jerry Burnett Jill & Rod Burns Nanci Caldwell Ann & J. Scott Carter Katharine Brady & David

Carter Joseph Chan Ruth Ann McNees &

Douglas Clark Lois & Michael Cole Susan Collins Raymond Connors Lori & Bill Dawson Shashi & Dipanjan Deb Myn & Terry Demmon Silvia & Paul Edwards Chandler Evans Farshid Samsami & Delfarib

Fanaie Laurie Farros Melissa L. Fehlman Bambi & Stan Feinberg Mariann Finegold Heather & Charles Fitzgerald Armida Giglio Barbara & John Glynn Teresa & Stephen Godfrey Ellen Harris Sharon & Scott Hartley Kathleen Heap Jay & Michaela Hoag Jocelyn & Josiah

Hornblower Sally & Timothy Howard Andrea Rush & Howard

Huang Nancy Huang

Susie & Rich Huetteman Melinda & Kevin Johnson Nichola & Craig Johnson Vivian Johsens Diana & Mark Knickrehm Heather & Marshall Koch Anne Lawler Sarah & Don Lucas Yanina Abecassis &

Matthew Maloney Allison & Nino Marakovic Leslie Markham Carole Marks Samantha & Rodney

Martinez Wendy & Tim McAdam Irene Searles & Malcolm

McGinnis Lisa & David Mooring Penelope Murray Keri Nicholas Beth & J. Martin O'Malley Alicia Pashby & Giovanna

Oropeza Marquis Parker Patti Randall Deborah & Greg Rocklin Rachel & John Rosenberg Jennifer Yeagley & Jeff

Russell Lisa Schatz Michael A. Schmitz Eve Shaw Faustino Sordo Andrea & Claude Stern Maureen Swartz Lindsay Terry‐Lloyd Kelli Tomlinson Barbara & Erik van Dillen Rick & Mara Wallace Steven Walsey Joni Weaver Mary White Barb & Rick Williams Sara & Robert Wood Ayse & Suleyman Yesilyurt Jill & Steve Zanolli

Sy Aal Joan & Philip Abrams Shoshana Abrass Brian Adkins Rayme Adzema Janet Ague‐Kennedy in

Honor of Dona Bottarini Sharmeen Ahmed Sandra Carter & Brian

Altman Julia & Wiley Anderson Kimberly & Randy Anderson Margaret & David Anderson

in Honor of Beverly Burns

Theresa Anderson Heather Angstadt Karen Seiko Arimoto‐

Peterson Mary Helen Armstrong Jo Ann Arneson Antoinette Arnett Nicole Aron Susanne Aronowitz Carissa Ashman Julie & Jay Atkinson Cara Banchero Wendy Petersmeyer &

David Bagshaw Kathleen Balestra Daryl Barkley Nancy and Peter Berkley in

Honor of Courtney Cooperman's Bat Mitzvah

Nancy & Peter Berkley Malcolm Barnwell Jeanne K. Barrett Cecile P. Barry & Walter R.

Barry III Susan Battat Marilyn Bautista Brenda Beadle Rachel Perkel & Shawn

Becker Suzanne & Marts Beekley


L. Beth Beisecker MaryAnn Bell Linda Benevento Melanie C. M. Bennetts Nathaniel & Tasha Bergson‐

Michelson Elizabeth Berman Rebecca Berry Bonnie Bertolet Dawn & George Billman Anne Bingham Julie Bornstein & Brian

Birtwistle Debbie Bisaillon Inger Bischofberger Dana & Ben Bisconti Susan Bitar Pam Stoner & Elias Blawie Becky & Kevin Bleibaum Scott Blomquist Liz & Murray Bodine Daniel Boehmke Jodie Bogomilsky Lisa Borah‐Geller Donna Bottarini in Memory

of Jennie Fourre Lori Bouret Kevin Bowling Kathryn Bownass Carolyn Bowsher Kristen Manies & Bob

Brainard Alexander Brainerd Katie Bramlett Krista & Ray Bramson David S. Brandon Andrea Brant in Honor of

William Lee's 2nd Birthday

Lara & Kevin Breay Lynda Dennie Bridgman Randi & Bill Brissman Joan Markoff & Barry Broad Kay Broadway Alice Brock in Honor of

Timi Most Toby Brookes

Thomas Brown Thressa Brown Tissha & Josh Brumm Sarah Buckley Ty Buetow Bill Pendleton & Ellie Bullis Angela C. & Ty S. Butler Dolores Byers Shawn & Brook Byers Bianca Caceres Marc Cadieux Mars Cadiz Joan Caldwell Nancy & Bill Campana Mona Cannon Jaquie Carbray Audrey Carroll Noreen Carruthers Sue & Steven Glick Kathleen Castaillac Deb Caterina Gina Centanni Sandra Chan Lena Chane Irene Chapralis Courtney Charney Chih Chen Jenny Chen Juanita E. Chen Leslie Chen Mei & Harold Chen Stephanie & Sherwin Chen Linda Cheu Michael & Renee Child Elisa Chiu Peng‐Chih Li & Yueh‐Feng

Cho Jill Ciu Daniel Civello Brian Clark Amy Liu & Geoff Clifford Andy Clifford Charlene Cogan Dan Cohen Russell Cohen Susan & Norm Colb Staci & Cary Cole

Roberta Coleman Cindy Colert Darcy Collet Sue Colliver Richard H. Colton Brandy Conn Alison & Joe Corkery Catie Corkery Shirley Corley in Honor of

Granddaughter Avery Corley

Carson Cozad Kathleen & Michael Craig Erin Crocker Carol Cross Jill Daly Gloria D'Ambra Lora & Mark Danis Lynda DeLuca Betty & Rod Dennis Leslie & Mark Dennis Susan Diamond in Honor

of Anya Zimmerman‐Smith

Rebecca & Andrew Diamondstein in Honor of Harry Speiser's 5th Birthday

Genevieve Dishotsky Molly Dodge Debbie Doherty Judith F. Dommer Ruth Donig‐White Mari & Mark Donnelly Carrie B. & Martin W.

Doyle Leslie & Erik Doyle Erika Drazan Courtney & Rudolph

Driscoll in Honor of Montana & Cooper

Linda B. & Robert J. Dugan Kathy & Kirk Dunn Lynne Eckert Robin Edmondson Jennifer & Cree Edwards

Taru Bhatia & Chris Edwards Amanda & Rabbi Dennis

Eisner Paul Elcavage Marcia Ellicott Gary Ellmann Barbara & Robert Ells Ephraim Engleman, M.D. Elizabeth Evans Elizabeth Everitt Quentin Falconer Shannon Fallon Donnelly Family Shames Panahi &

Mohammad Malekmadani

The Bellary Family The Gifford Family The Henehan Family The Hewitt Family The Macdonald Family The van Veenendaal Family The Zuniga Family Tracey & David Fecher Irwin & Ceppie Federman Heidy Feinberg Cheryl Feiner Peter Feldman Elizabeth Blair & Kenneth

Fenyo Claudia & Keith Ferguson Caitlin & Bret Field Gina Filter Cecelia Fisher Karen & Andy Fisher Caroline Fitzpatrick Kimberly Fizdale Neil Fluken Susan & Sean Foley Kathleen Foley‐Hughes Nancy Hill Foreman Lisa Forsythe Mark Fowle Rebecca & Frank Fox Alice Fragoza Cara France Irene Fuller

Barbara & Walter Fung Jackie Gabovich Robin Gantzos Ellie Gardener Margaret & Mike Gardener Julie Gaston Miriam Gauss Maria & Mark Geenen Todd Geldon Barbara Gereboff Rhonda & Andrew Gessow Chris Giannoulias Janet Glassman Chris Glud Susan Valeriote & Ken

Goldman Lisa Gomes‐Casseres Francene Gonek Jim Gorman Sara Gorski Julie & Roger Goulart Diane & Glenn Gow Suzanne Graeser Ann‐Christel Graham Laura Gramann GraceAnn Graumann Joan Gray Ann Wilson Green Christopher C. Greene Lehua Greenman Mary Jo & Jay Gregory Connie & Douglas Greig Susan Griswold Deanna Guthrie Gayle Almeida‐Hage &

Richard Hage Randolph M. Haldeman Mary Fentress Hall Trust Alica Hammarskjold Elaine Hammond Michelle & Eric Han Howard Harband Jackie Harrington John Harris Judith W. & Jerrol L. Harris

in Memory of Ernest Warwick

Kathleen Harris Kimberly Harris Deborah Heicklen Jill Heidrich Chrystie & Randy

Henderson Elizabeth Henriquez Laurie Hepler Janet Herman Chelsea Hertlein Patrick Heryford Anne Hilbert Patricia Hilbert Sharmon Hilfinger Ellen & Steve Hill Charmian & Langdon

Hilleary Susan & Herbert Hinstorff Erica A. Hintergardt Krista Hoffman Hilary Holmquest Laurie Holyoake Diane Honda Julie Terrell Hooper Lauren Hooper in Honor of

Zachery & Gabriel Schwartz's Birthdays

Anita Yen & The Hsieh Family

Louanne Hudgins Sabrina Hughes Virginia & Robert Hull Annie & Jose Illathu Ellen Sickles James Reverend Dede Jamison Lynn Janatpour Dorothy & Bradford

Jeffries Ben Jensen Charlotte Jensen Eric Jensen Kirk Jensen Laura & Mike Johnson Linda & Leland Johnson Claiborne S. Jones Judy Jones Tabitha Jordon


Mary & James Joyce Kurtis Finley & Kathryn

Jurosky Akshay Kannan Kannan Narayanan &

Savithri Kannan Alyce & Steve Kaplan Jeremy Kaplan James Kaspar Janice Katz in Honor of Leslie

Katz & Jonathan Luskins and Rachel Katz & Andy Lipnick

Janice Katz in Honor of Judy Harris

Joelle Kaufman Kim Kayser Silvia Keller in Honor of

Marina Keller Jennifer & Matthew Kelly Kathryn & Tom Kelly Victoria & Rabbi Stuart

Kelman Eileen J. Keran Yvonne Kerno Jo Keroes Kay Murray & J. Ray Kersey Nancy & Andrew Kessler Venetia & Gosei Kimura Elizabeth A. Kind MacLellan E. King Jr. &

Elizabeth H. King Margie Klapper Susan & Arthur Kluge Kimberly Knapp Trecia Knapp Sally & Albert Knorp Susan Koblick Lauren Gray Koenig &

Bradford C. Koenig Judy Kramer Dr. Joseph B. Krauss Molly E. and Gregory M.

Krauss Angelika & Peter Krieg Mary & Alexander Kugushev Gillian Kumagai

Amy Kurzeka in Honor of Becca Moos on behalf of Summit Public School’s Teen Philanthropy Class

Liz Laderman Dave Land Jennifer Conners Larson Susan Lattin Estelle Lau Barbara Lawrence in Honor

of Genni Lawrence's Birthday

Barbara Lea Laura Leber Roberta Lee Leanne J. & Christopher

Leibman Sandy & Phil Lesser Jennifer Levey Joanne Z. Lewis Darina Leyderman Mrs. Dale Liebes Randy Linde Karen Lines Eduardo F. Llach Stannye & Peter Llewellyn Jessica Lonergan in Honor

of Margi & Dixie Rita & Frank Lonergan Brad Loose Illissa Louth Lenore & Paul Lovoi Kathleen & Franklin Lowe Ryan, Andrea & Jennie Lu Yvonne D. Lucas Christy Luzzo Martin Lynch Mary & Paul Lyon Purigali Prakash & Suma

Madhavaraja David Madison Jeanmarie Maher Kathleen N. Malolot Dorothea & Gerald

Maloney Jackie Maloney

Lori Maloney Charlene Margot Caitlyn Marianacci Margaret Markdasilva Jennifer Martinez Jeanne Marzano LeighAnn Mason Julia E. Massa Gretchen & Robert Mathews Chantal Maussenet Amy Mayer Jason Mayer Lynne R. Mayer Pamela & Richard Mayer Steve McAdams Diane Sankis McCann &

Frank McCann Stephanie McColum Penny & Laird McCulloch Corinne & Richard

McDonald Kathleen Dowling

McDonough & Kevin James McDonough

April McGuire Gloria & Thomas M. McKay Catherine & Greg McMillan Dana McRae Cristiano Medeiros Mary & Craig Meredith Lisa Merenbach Virginia Merrifield Debra Miller Tanya G. & Matthew F.

Miller Ken Pelowski & Lori Mirek Keren Mitchell Stephanie & Wes Mitchell Irene & Stephen Moff Tia Monroe Artis Montague Katie Montgomery Michelle Montgomery Frank Montoro Virginia Moon Gabriela Morales Sheri & Andre Morin

Wendy & Stefano Moro Larry & Veronica Morsello Bruce Mosbacher Claire Schoen & Stephen

Most Kim Mueller Kelly & Chuck Muenzen Heather & Thomas

Muirhead Marjorie Muldowney Linda Mullin Kelly Murphy in Honor of

Sohi Sohn Chien Leslie Airola‐Murveit & Hy

Murveit Christine & Robert Myhre Thomas Atwood & Debbie

Mytels Lorene & John Najac Holly Nash Joyce & Wallace Neeley Carolyn Chaney & Curtis

Nehring Victoria Nelson Gloria & Marcel Neumann Kathy Nevarez Sean Nicholson Catherine & Jeffrey Norton Greg Odom Lori Okimura Denise O'Leary Suzy & Todd Oliver Elaine Sulzberger & David

Oppenheimer Marilyn M. Orr Gary Pai Anna & Ronald Paiva Anne Parish Brian Parker Mercedes A. Paular Joyce & Gilbert Pavlovsky Nancy Paynter Irene & Robert Pietsch Susan Purdy Pelosi Barbara Peters Elizabeth S. Peters Courtney & Andy Pflaum

Catherine A. & Karl Philipovitch

Tracie Pike Robin Pitman Jeffrey Polonsky Kim Popovits Laura Poppink David Dal Porto Judith Powell Gina Preston in Honor of

Olivia Hom Erika & Eduardo Pretell Barbara & Charles Preuss Erma Prothro Brooke & Frank Puleo Helen & Russell Pyne in

Honor of Timi Most Ann Quarles Jody & Molly Quinton Warren Quon Christine Rafati Ghazaleh Rafati Latha Rannohan Wei‐en Raymond Suzanne Redfern‐West Debra Reed Maryam Refahi Amy Renalds Jennifer Riccomi Susan & David Riggs Clary & Dean Riskas Linda Rizolli Emily & Dirk Robinson Ginger Roehrig Diane Rogers Jenny Roost Jill & Ken Roost Ellen Rose Helen Rosen Josefa Rosenberger Stephanie Ross Vicky Rubin Mary & Stephen Rudolph Alice & Walter Russell Diana Saidin Jennifer Salma Christine Sambol

Nasreen Samsami Ennio Sanchez Kay & Go Sasaki Lorie & Douglas Satzger Sumanpreet & Malwinder

Sawhney Megan & David Scacco Tatiana Scanlon Zoe & Daniel Scheinman Kerny McLaughlin & Bill

Schilit F. Tracy Schilling Cindy Schlesinger Jeanne Schulte Chris Schumacher in Honor

of Nicole, Dave & Ava Roberta & John

Schumacher Cynthia Schwabacher‐

Jamplis Gwen Schwartz Felice Bassin Seeman Maurine & Paul Seto Rimah & Johnny Shami Penny Shanks Marian Sharp Eve Shaw in Honor of

Gabby, Zander & Ben Nancy Sheftel‐Gomes Victor Shih Kimberly Shimazaki Robert M. Shoemaker Stacey & Tom Siebel Susan Siegel Emily Snell & Charles Silio Naomi & Jeffery Silk Romy Silverstein Angie Simonetti Virginia Simoni Susan Singson Kerry Slattery Kari & Steven Slaughter Elizabeth & Calvin Sloan Elaine & Donald Smith Sherry Snow Deborah Sohn Jennifer Solarsh


Vickie Majoulet Sorensen & Raymond Sorensen

Joan & Lewis Southern Kathy & Michael Spector Mary & Michael Speiser Amira Bramson Spendlove Cathy & Tod Spieker Allison & Steve Spinner Kathleen & David Squellati Dawn Stanaway Lisa & Todd Stanley Nancy Stanwood Linda J. & Jeffrey A. Starr Clancy Swanson Stein Lisa & Richard Steiny Anne & David Steirman Ashley & Chris Stephens Loretta & James Stephenson Elizabeth & George Still in

Honor of Ellie Still Maria V. Stone Yvette Stout DeeDee & Jack Stovel Gordon Strause Harry Stuimer Marion Suarez Paul Sutinen Randall Suzuki Cathy Sweeney Tenleigh Sweeney Sandra Sweet Prabha Szaboky Nina Taneja Kimberley Tanksley Karwai Clara Tao Marilyn Taubman Dorrie & Kamyar Tavassoli Jennifer Tayco Libby Taylor Margaret Taylor Pyeatt Taylor Matthew G. Thompson Karie & David Thomson Melissa Tinsley Suzi Tinsley Kathleen & Mark Tomalonis

in Honor of Sara Billman

Caroline Tonetti Cynthia Traum Helen & Mark Tung Eleanor & Sung Tung Shirley & Chee Tung Aki Ueno Debbie Upland Kathryn, Haley, Mackenzie &

Emma Utley Leslie & David Vallerga Andre Vanier in Honor of

Haven Micaelian Wendy & Jeremy Verba Dean Vernazza Crystal Villafane Marsha Wachtell in Honor of

Dana Spanger's Birthday Kathy Waddell Janis & James Walker Lori Walker Marianne & Kirk Wallace Charles Wallau Emily & Andrew Walling Linda & Thomas Walsh Diane & Charles Wasserman Elisabeth Waymire Susan Cohen & Barry

Weingast Richard Weisbrod Jacqueline Weiss Heidi Welch Deloris & William Welling Matt Westover M. P. Whelan‐Miille in Honor

of Pat Pape and Donna Bottarini

Margaret White Aileen E. Whitman Lynn C. Rosellini & David

Whitman Martine Wijers Gari Merendino & Ellen F.

Williams Dawn Williams Mrs. Todd G. Williams

Stephen Willis Nancy Wilson

Lori Wong Kathleen K. Woo Diane & Robert Wood Tiffany & Jon Woodruff Geri Yang in Honor of

Becca's Birthday Jessica Yansouni Wendy Yu Grace & Stephen Zales Carolyn Zaroff in Honor of

Emily Breyer's Graduation

Linda Ziegler Linda & Keith Zimmerman in

Honor of Anya Zimmer‐man‐Smith

Jean & Bill Zonner Bonnie Zumbo Monte Zweben

GRANTORS

$10,000-$19,999 Genentech Foundation Sand Hill Foundation The Stanley S. Langendorf

Foundation

$5,000-$9,999 Alexander M. & June L.

Maisin Foundation Atkinson Foundation The Capital Group

Companies Charitable Foundation

eBay, Inc. Intero Foundation

The Brin Wojcicki Foundation

SanDisk Corporation Fund of the Silicon Valley Community Foundation

The Yahoo! Employee Foundation

$20,000+

Up to $999

$1,000-$4,999 City of Menlo Park DoJiggy, LLC Homestead Foundation of

the Silicon Valley Community Foundation in Honor of Marianne Walters

The Bloomingdale's Fund of Macy's Foundation

Wells Fargo Foundation

Arthur & Edith Stern Family Foundation

The John & Sarah Elliott Family Fund, An Advised Fund of the Silicon Valley Community Foundation

Posner‐Wallace Foundation

Stellar Solutions Foundation

Wilson, Sonsini, Goodrich & Rosati Foundation

COMMUNITY GROUPS American Legion Post 472 Bay Area Legal

Recruitment Association (BALRA)

Burlingame Lions Charities, Inc.

Burlingame Police Officers Association

Christ Episcopal Church of Portola Valley

Congregation Netivot Shalom

Ecumenical Hunger Program

Gideon Hausner Jewish Day School

Girl Scouts of Northern California

Holy Trinity Episcopal Church

InnVision The Way Home Jewish Community Center

of San Francisco Millbrae Lions Youth

Center Moms Against Poverty North Burlingame

Women's Club Peninsula Jewish

Community Center Pinewood Private School Ronald C. Wornick Jewish

Day School Sacred Heart Church St. Charles School St. John Catholic School Teen Advisory Council ‐ My

New Red Shoes Tehiyah Day School The Rotary Club of San

Carlos The Unity Care Group, Inc. Tierra Linda Middle School Vibha Bay Area WGirls Bay Area, Inc. YFES Edgewood Center for

Children and Families Yuppie Friday

The Jason Family Foundation

The TJX Foundation, Inc.

BalsamHillChristmas‐Trees.com

Borel Private Bank & Trust Company

Burlingame Optical Clif Bar Goldman, Sachs & Co. Atria Senior Living

Community Kara’s Cupcakes, Inc.

CORPORATE SPONSORS & DONORS

First Republic Bank Four Seasons Hotel Silicon

Valley at East Palo Alto Franklin Templeton

Investments Genomic Health, Inc. Gilt Groupe Give Something Back Mary & Brent Gullixson,

Alain Pinel Realtors Hillsdale Shopping Center Ideo Hlaska, Inc. Informatica Corporation JAMS BBQ Kalbi Kicks Omar Kinaan, RE/MAX LoopNet, Inc. lululemon athletica

Burlingame Marlinda Wilson Day Spa Nina McLemore Burgess Pediatrics Peet's Coffee & Tea Pink Tangerine RE/MAX Distinctive

Properties Twirl and Dip Soft Serve SGC Financial & Insurance

Services Sophie's Stress Free Soirees The Spectrum Magazine Startup2Startup Tragon Turn, Inc. Virgin America Walgreens Whole Foods


GIFTS IN KIND

Adobe Matching Gifts Program

Electronic Arts Matching Gifts Program

GAP Foundation Matching Gifts Program

Genentech Employee Giving Program

Google Matching Gifts Program

Juniper Networks Matching Gifts Program

Microsoft Matching Gifts Program

Oracle Matching Gifts Program

MATCHING GIFT PROGRAMS

49 Square Miles Arushi Agarwala Melissa Badger Balanced Living Center Gina & Duff Baldwin Chuck Beering Rebecca Berry Lorna Boich Barbara Breen Rosie Buckley Jennifer Bunshoft Tasha Capen Jan Chandler Robert Chang Charisma Salon Valerie Charles Cheeky Monkey Renee & Michael Child Costco Redwood City Kathy Cole Staci & Cary Cole Converse, Inc. Lori & Michael Corley Myn & Terry Demmon

Margaret Donahoe Janet Falkner Cheryl Feiner Pamela Fishman Cianci FloraBella Weddings Elizabeth Foster Mhaire Fraser Max Friedman Louise & Larry Frye Girl Scout Troop 60355 Girl Scout Troop 60669 Girl Scout Troop 31446 Girl Scout Troop 61252 Mary Jo & Jay Gregory Lauren Hayes Religious of The Sacred

Heart Alice & Daniel Hom Linda Jamieson Jennifer & Steve Jeffries Jewish Community Center of

San Francisco Emily Joubert Kamp Fitness Janice Katz Silvia Keller Laura Kupor Dreamworks

Animation, LLC Christina Lui Carri & Steve Markoulis Danica Mavrodis Murray L. McLachlan Nina McLemore Paulette Meyer Leonor D. Millan Jennifer Myhre Christine Nguyen Old Navy Classic Kids Photography Mary & Gary Pinkus Ritz‐Carlton, San Francisco Dennis Robinson

SarahSofia ‐ The Art of Entertaining

Lisa Schatz Chris Schumacher Alyssia Schwartz Eve Shaw Jane & Larry Solomon St. Bartholomew Scripture

Camp Elizabeth & George Still Susan & Kenneth

Sutherland Sweet Peas & Stilettos Dani Townsend Barbara & Erik van Dillen Sara Vetter Kathy Waddell Marianne & Frank

Walters Anna Wing Sharon Wooden Sandi & Alan Worsham Suzanne Zebedee Sharon Zebker Anya Zimmerman‐Smith

Special Thanks The following groups and individuals went above and beyond expectations to make My New Red Shoes’ year a success:

Jan Cohen, Interim Executive Director 2010 Anthony Baldino, Board Fellow, Stanford Graduate School of Business Leonard Brzezinski, Photographer Pallen Chiu, Board Fellow, Stanford Graduate School of Business Calla Griffith, 2011 Fashion Show Co‐Chair Jennifer Jeffries, 2011 Fashion Show Co‐Chair Jocoto Advertising, Inc. Laura Johnson, Development, Communications and Program Admin. Associate Robert Pietsch, Board Member 2008‐2011 Jack Randall, Junior Board Member, Student, Sacred Heart Preparatory Sue Sutherland, 2011 Fashion Show Co‐Chair and Board & Philanthropic Advisor Claudia Dumpson, Intern Vanessa Neumann, Intern Amy Pinkus, Intern National Charity League—Mid‐Peninsula & Crystal Springs Chapters Neiman Marcus ‐ Stanford Shopping Center Teen Advocacy Councils: Burlingame, San Francisco and Menlo Park ...and all of our over 1,000 volunteers!

WGirls Bay Area Inc.

Converse, Inc.

Since 2009, Converse has donated thou‐sands of pairs of new shoes to My New Red Shoes. The support of Converse has had a profound effect on our capability to reach 8,500 homeless children over the last three years. We are deeply grateful to Converse and their commit‐ment to improving homeless children’s school experience.

In 2011, the WGirls Bay Area selected My New Red Shoes as the beneficiary of proceeds from their second annual Bachelor & Bachelorette Auction. The WGirls’ hard work and dedication re‐sulted in $41,500 gift to My New Red Shoes, which helped us stretch to reach nearly 20% more children in summer 2011 than originally planned. We could not be more appreciative of the WGirls Bay Area and their commitment to the community.

Team* Staff Jennifer Yeagley Executive Director Rebecca Mayer Manager of Clothing for

Confidence Milena Miyashiro Development Coordinator Becca Moos Manager of Outreach and

Education

Advisors/Consultants Sher Amos‐Grosser Communications Advisor Alan Bernstein Bookkeeper Jessica Speiser Development Advisor Sue Sutherland Board and Philanthropic

Advisor Thara Edson Financial Consultant VP of Finance, PlayPhone

Board Heather Hopkins Founder & Co‐Chair Timi Most Co‐Chair Community Volunteer Alison Wagonfeld Vice Chair Executive Director, Harvard Business School

California Research Center

Andy Page Treasurer President, Gilt Groupe John Brown Secretary Manager of Market

Research, Apple, Inc. Ray Bramson Donor Engagement Officer,

Silicon Valley Community Foundation

Sohi Sohn Chien Community Volunteer

Michelle DeMartini Wlazlo Senior Vice President of

Merchandising, Old Navy Megan Iwersen Vice President of Apparel,

Ariat, Int'l Ken Pelowski Managing Partner, Pinnacle

Ventures Marissa Pelowski Junior Board Member Junior, Sacred Heart

Preparatory Marianne Walters Advisory Board Member Education Professional Lisa Goldman Advisory Board Member Community Volunteer


*Team listing as of 12/1/11.

From Shayana: Thank you for my sweet new kicks. I’ve been embarrassed by my attire at school, and I’m really excited to have stylish new clothes for school. Your [organization] is awesome, it’s a great idea to want to help kids feel comfortable in their own shoes. Thanks again!


From Mia: Thank you so much for taking the time to think about someone like me. You really don’t know how much of a difference you have made in my life. I really do appreciate what [you’re] doing for foster and homeless youth. May your organization continue to grow, prosper and [make a] difference in the lives of the less fortunate. God Bless.

© Leo


© Leo


Financial Statements

My New Red Shoes Annual Report25


Statement of Activities & Change in Net Assets

Year Ended August 31, 2011

REVENUE & SUPPORT 2011 2010 2009

Contributions

Individual Donations 273,813 139,581 181,117

Foundation Grants 47,100 93,675 75,850

Corporate Grants & Gifts 131,091 114,497 64,551

Civic, Community & Religious Group Donations 68,034 19,484 49,218

Board Member Donations 23,403 20,031 29,125

Total Contributions 543,441 387,267 399,861

In‐Kind Support

Donated Goods 122,866 181,538 105,274

Donated Services 49,078 75,143 55,837

Donated Space 5,700 8,538 17,052

Total In‐Kind Support 177,644 265,219 178,163

Program Registration Fees 6,457 6,000 1,800

Investment Income 429 858 1,152

TOTAL REVENUE & SUPPORT 727,971 659,344 580,975

EXPENSE

Program

Clothing for Confidence 385,760 300,541 252,113

Community Outreach and Education 86,296 132,922 94,398

Total Program 472,056 433,463 346,511

Fundraising 123,922 93,285 106,722

Management & General 61,496 39,617 21,860

TOTAL EXPENSE 657,474 566,364 475,093

INCREASE IN NET ASSETS 70,497 92,980 105,882

Financial Statements

Statement of Financial Position

As of August 31, 2011

ASSETS 2011 2010 2009

Cash & Cash Equivalents 210,722 137,996 93,545

Investments 16,349 12,190 30,000

Accounts Receivable ‐ 1,000 17,866

Inventory (Shoes & Gift Cards) 97,795 159,040 57,900

Prepaid Expense 1,337 1,698 ‐

Office Equipment 6,587 9,950 7,361

Total Assets 332,790 321,874 206,672

LIABILITIES & NET ASSETS

Liabilities

Accounts Payable & Other Liabilities 2,741 8,909 510

Payroll Liabilities 5,825 5,162 3,955

Accrued Expenses 6,723 1,236 5,891

Deferred Revenue ‐ 17,270 ‐

Total Liabilities 15,289 32,577 10,356

Net Assets

Unrestricted 317,501 289,297 181,317

Restricted ‐ ‐ 15,000

Total Net Assets 317,501 289,297 196,317

Total Liabilities & Net Assets 332,790 321,874 206,673

Simple Gift. Remarkable Results. My New Red Shoes Annual Report 26

Sources of Revenue & Support

Functional Expense

Simple Gift. Remarkable Results. My New Red Shoes Annual Report27

111 Anza Boulevard, Suite 110, Burlingame, CA 94010 www.mynewredshoes.org • (650) 241‐3911

My New Red Shoes has made every effort to ensure the accuracy of the information provided herein. However, if we have made an error in our listing of your support, please let us know.

© Leo


© Leo


annual report 2011 - final with revised financials

Documents