annual press conference - eplf · •the purpose was to understand how the market perceives...
TRANSCRIPT
![Page 1: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/1.jpg)
Annual press conference
DOMOTEXHanover 11 January 2020
EPLF - European Producers of Laminate Flooring
![Page 2: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/2.jpg)
2019: a year of change
EPLF - European Producers of Laminate Flooring
• New Managing Director, and team• Move to Brussels, serves double
purpose of:• being closer to EU decision-makers• focus on circularity and sustainability of
laminate floors, which is at the heart of the global and EU agendas
FerielManaging Director
LauraAssociation
management
VanessaCommunications
Anne-ClaudePress
JennyEvents
![Page 3: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/3.jpg)
New campaign: Made of Wood
EPLF - European Producers of Laminate Flooring
![Page 4: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/4.jpg)
New campaign: Made of Wood
EPLF - European Producers of Laminate Flooring
![Page 5: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/5.jpg)
Highlights
EPLF - European Producers of Laminate Flooring
Technical update
![Page 6: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/6.jpg)
EPLF Projects • Projects 2019
- Castor Chair Test- Scratch resistance - Polishing- Water resistance
• Standardisation work
EPLF - European Producers of Laminate Flooring
![Page 7: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/7.jpg)
EPLF Project - Castor Chair Test• Project Leader:
• Sponsors:
• Target: Development of a practical test method for various floor covering systems (floor + underlay material) for floating installation (laminate, multilayer flooring, resilient)
• Status: Project completed!
• Next steps: IHD will complete an IHD internal work standard as a basis forstandardisation work in CEN/TC 134
EPLF - European Producers of Laminate Flooring
![Page 8: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/8.jpg)
EPLF Project - Polishing• Project Leader:
• Target: Improvement of the reproducibility of the micro-scratch resistance and development of a test procedure to evaluate the polishing effects of matt surfaces
• Status: first working draft submitted
• Next steps: Revision of EN16094: 2012 - implementation of reference material for calibration of the scrubmaterials
- introduction of a new test method (C) to determine the polishing effect
EPLF - European Producers of Laminate Flooring
![Page 9: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/9.jpg)
EPLF Project – Water Resistance• Project Leader: Mr. DeJaeger - Unilin
• Target: Creation of a reliable test method for evaluation of the water resistance of laminate floors for use in kitchens, bathrooms or other functional rooms with increased moisture conditions.
• Status: Project ongoing! Submission of test method as ISO standard
• Next steps: First ISO-draft is submitted to start voting procedure on NWIP. All technical remarks will be collected for resolution in the coming ISO/TC219/WG03 meeting in USA in March
EPLF - European Producers of Laminate Flooring
![Page 10: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/10.jpg)
Standardisation• FprEN 17368:2019 Laminate floor coverings - Determination of impact resistance with small ball
- final vote in progress
• EN 13329:2017 Laminate floor coverings - Elements with a top layer based on aminoplastic, thermosetting resins - Planned changes in definition, scope and impact resistance small ball
• EN 16354:2019 Laminate floor coverings - Underlays - Specification, requirements and testmethods- Published
EPLF - European Producers of Laminate Flooring
![Page 11: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/11.jpg)
Circularity and sustainability
European Commission Green deal and roadmap for Circular Economy Action PlanLaminate floors have already very low environmental impact but can still be improved.
Actions planned: - Revision of generic EPD (Environmental product declaration) of laminate floors to comply with the new evaluation criteria
- Improve the recyclability of laminate floors(seeking Horizon2020 funds)
EPLF - European Producers of Laminate Flooring
![Page 12: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/12.jpg)
Convenor Ruben Desmet
EPLF - European Producers of Laminate Flooring
Market & Image
![Page 13: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/13.jpg)
EPLF - European Producers of Laminate Flooring
410
420
430
440
450
460
470
480
490
500
510
1 2 3 4 5 6 7 8 9 10 11 12 13
Abs
atz
in M
io. m
2 / S
ales
in m
il. m
2/ V
ente
s en
mil.
de
m2
2007 - 2019Weltmarkt: Absatz der EPLF-Mitglieder in Mio. m2 (Europ. Produktion)World Market: Sales of EPLF members in mil. m2 (Europ. production)Marché mondial: Ventes des entreprises membres de l'EPLF en millions de m2 (prod. europ.)
(© EPLF)
477
452
467
463
460
468
487
443
462
507
453,
5
446,
6
477
![Page 14: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/14.jpg)
EPLF - European Producers of Laminate Flooring
WesteuropaWestern Europe
Europe de l'Ouest218,8 Mio./mil. m²
(2018: 223,4)
OsteuropaEastern EuropeEurope de l'Est135 Mio./mil. m²
(2018: 128)
NordamerikaNorth America
Amérique du Nord40 Mio./mil. m²
(2018: 44,3)
Asien/PazifikAsia / Pacific
Asie/Pacifique28,2 Mio./mil. m²
(2018: 30)
LateinamerikaLatin America
Amérique latine15,7 Mio./mil. m²
(2018: 18,5)
Sonstige RegionenOther RegionsAutres régions9,0 Mio./mil. m²
(2018: 9,5)
(© EPLF)
446,6Mio./mil. m2(2018: 453,5)
49 %
30 %
9 %6 % 4 % 2 %
2019Weltmarktregionen: Absatz der EPLF-Mitglieder in Mio. m2 (Europ. Produktion)World Market Regions: Sales of EPLF members in mil. m2 (Europ. production)
Régions mondiales: Ventes des entreprises membres de l'EPLF en millions de m2 (prod. europ.)
![Page 15: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/15.jpg)
EPLF - European Producers of Laminate Flooring
DeutschlandGermany / Allemagne
49,7 Mio./mil. m² (2018: 52)
FrankreichFrance
36,5 Mio./mil. m²(2018: 36)
GroßbritannienGreat Britain / Grand-
Bretagne32,6 Mio./mil. m²
(2018: 30)
TürkeiTurkey / Turquie14,0 Mio./mil. m²
(2018: 28,5)
NiederlandeNetherlands / Pays-Bas
18,6 Mio./mil. m² (2018: 18)
SpanienSpain / Espagne16,7 Mio./mil m²
(2018: 16,5)
BelgienBelgium / Belgique
8,8 Mio./mil. m² (2018: 8,5)
SonstigeOthers / Autres41,9 Mio./mil. m²
(2018: 43,3)
(© EPLF)
218,8Mio./mil. m2(2018: 223)
23 %
17 %
15 %6 %
9 %
8 %
4 %
19 %
2019Westeuropa: Absatz der EPLF-Mitglieder in Mio. m2 (Europ. Produktion)Western Europe: Sales of EPLF members in mil. m2 (Europ. production)
Europe de l’Ouest: Ventes des entreprises membres de l'EPLF en millions de m2 (prod. europ.)
![Page 16: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/16.jpg)
EPLF - European Producers of Laminate Flooring
Russ. FöderationRussian Federation
Féd. de Russie43,8 Mio./mil. m²
(2018: 39,3)
PolenPoland / Pologne31,2 Mio./mil. m²
(2018: 29,4)
RumänienRomania / Roumanie
10,0 Mio./mil. m² (2018: 11)
Ukraine10,1 Mio./mil. m²
(2018: 7,6)
UngarnHungary / Hongrie
6,9 Mio./mil. m² (2018: 7)
BulgarienBulgaria / Bulgarie
3,7 Mio./mil. m² (2018: 4,4)
SlowakeiSlovakia / Slovaquie
4,6 Mio./mil. m² (2018: 4,7)
Tschech. RepublikCzech Republic
République tchèque 3,4 Mio./mil. m²
(2018: 3,7)
SonstigeOthers / Autres21,3 Mio./mil. m²
(2018: 20,7)
(© EPLF)
135,0 Mio./mil. m2(2018: 127,8)
32%
23 %7 %
7 %
5 %
16%
3 %3 %
3%
2019Osteuropa: Absatz der EPLF-Mitglieder in Mio. m2 (Europ. Produktion)
Eastern Europe: Sales of EPLF members in mil. m2 (Europ. production)Europe de l’Est: Ventes des entreprises membres de l'EPLF en millions de m2 (prod. europ.)
![Page 17: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/17.jpg)
EPLF - European Producers of Laminate Flooring
USA29,7 Mio./mil. m²
(2017: 30,7)
KanadaCanada
10,3 Mio./mil. m² (2018: 13,6)
(© EPLF)
40,0Mio./mil. m2
(2018: 44)
26 %
74 %
2019Nordamerika: Absatz der EPLF-Mitglieder in Mio. m2 (Europ. Produktion)North America: Sales of EPLF members in mil. m2 (Europ. production)
Amérique du Nord: Ventes des entreprises membres de l'EPLF en millions de m2 (prod. europ.)
![Page 18: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/18.jpg)
Market research
EPLF - European Producers of Laminate Flooring
• Update from research conducted in 2005 and 2011, this time, jointly with MMFA
• 303 end users and 60 professional users (architects and specifiers) were interviewed in France, Germany and Poland. All people interviewed equipped their home with a new flooring within the last 12 months, or planned to do so in the coming year
• The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what triggers the decision to buy, what informs the decision-making process, how consumers find information, where they shop, etc.
• The results of the study will inform our members’ marketing strategies
• Example: trigger for flooring decision and who is the initiator?
![Page 19: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/19.jpg)
Trigger for flooring decision
EPLF - European Producers of Laminate Flooring
![Page 20: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/20.jpg)
Initial idea to purchase floor
EPLF - European Producers of Laminate Flooring
![Page 21: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/21.jpg)
2020 trends• Natural: flooring looks and feels ever more
like real wood• Oak is still the most dominating material• Concrete, granite and raw steel are used as
contrasting elements to wood• Floorings become water resistant• The use of renewable wood and low-
emission production supports the sustainability of laminate flooring
EPLF - European Producers of Laminate Flooring
![Page 22: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/22.jpg)
2020 outlook
EPLF - European Producers of Laminate Flooring
![Page 23: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/23.jpg)
Focus for 2020
• Circularity and sustainability• Laminate flooring - Made of wood campaign• Standardisation• Research projects
EPLF - European Producers of Laminate Flooring
![Page 24: Annual press conference - EPLF · •The purpose was to understand how the market perceives laminate flooring in comparison to other products (i.e. not only laminate and MMF), what](https://reader036.vdocuments.site/reader036/viewer/2022071016/5fcfd7300cea1f143913cac5/html5/thumbnails/24.jpg)
THANK YOUVISIT US AT THE BOOTH
EPLF - European Producers of Laminate Flooring