annual plan 2015/16meetings.derrycityandstrabanedistrict.com/documents... · marketing and...

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Annual Plan 2015/16Business and Culture

Derry City and Strabane District Council

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Contents

Section 1: Directorate Profile/Summary

1.1 Purpose of Directorate

1.2 Services Provided

1.3 Summary of Resources

Section 2: Improvement Planning and Performance

2.1 2015/16 Directorate Service and Improvement Objectives

2.2 Mainstreaming the Equality and Disability Duties

2.3 Improvement Plan

2.4 Measures of Success

Section 3: Contacts

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Business and Culture Annual Plan 2015/16

1 Section One: Directorate Profile /Summary

1.1 Purpose of Directorate

The Business and Culture Directorate will take a lead role in driving forward the economic wellbeing of the council area through direct programmes designed to create the correct environment for jobs and through arts and culture to create sustainable sector. This will be achieved specifically through the following:-

Leading on and delivering on the primary objectives of job creation, business support, skills enhancement, inward investment and economic regeneration in partnership withother Directorates and relevant local, regional, cross-border and national partners.

Driving Rural Development across all sections and functions, powers and assets from DETI, DRD and DSD to promote entrepreneurship, enterprise, growth, and prosperity across theCity and Region

Harnessing the potential of transferring functions, powers and assets from DETI and DRD to promote entrepreneurship, growth and prosperity across the City and Region.

Effectively and proactively communicates Council’s vision, values, strategic objectives, successes and achievements internally and externally with a strong emphasis on CorporateCommunications and public relations.

Delivering innovative and transformational ICT and procurement solutions and services to support and improve the business of Council and to act as an economic enabler through the fostering of development linkages with local businesses, colleges andthe University

Building on the legacy of success in recent years by exploiting the regenerative, cultural and economic benefit of tourism and promoting and marketing the City and Region throughthe development of festivals and events, high quality visitor attractions, services and experiences enhanced by the utilization of transferring functions from Tourism NI.

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Developing Arts and Culture throughout the City and Region in partnership with established and emerging cultural organizations as primary drivers of social cultural and economic regeneration.

1.2 Services Provided

The Business and Culture Directorate provides the following services and functions:-

Economic DevelopmentDerry City and Strabane District Council’s role in supporting and promoting economic development is akey priority to make the Region a better place in which to live, work and do business. Derry City andStrabane District Council’s Business and Economic Development activities span across the followingdrivers:

EconomicDevelopment &

Job CreationRegional Start

Initiative.Delivery of

IntegratedEconomicDevelopmentStrategy.

Promoting theeconomic viabilityand vitality of keylocational areaswithin the Councilboundary througha series oftargetedinterventions toinclude: CCI,MarketDevelopment

Rural DevelopmentPromoting the

growth anddevelopment ofthe Council’s ruraleconomy throughmaximizing theRuralDevelopmentProgramme2014-2020 andsupportingexisting ruraldevelopmentactivity.

Business Support &Engagement

Development anddelivery of aDerry City &Strabane BusinessDevelopmentservice aimed atsupportingexistingbusinesses andentrepreneursand the growthSME’s.

Development of arange ofinitiatives aimedat making DerryCity and StrabaneDistrict the No.1place in N. Irelandto do business

Employment, Skills& Training

Employability andskillsdevelopment byensuring residentskills match theneeds of theeconomy.

Improvingaccessibility toemploymentopportunities forthose mostfurther from thelabour market.

City & RegionalInvestment &Opportunity

Strategic targetingof key sectors tosupport andincrease inwardinvestment.

Development of aNW RegionalInvestmentProposition

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Information & Communications Technology (ICT)ICT is a support function for the entire Council and as such must work very closely with all Directorates. Themain services provided are:

SupportICT Support for over 600

users via the Helpdesk.Phone NetworkPCMobile DevicesPrinters

ICT ExpertiseProvide expertise to

modernize servicedelivery and reducecosts to Council.

Service DeliveryDeliver, support and

maintain ICT across theentire organization.

Training &Capacity Building

Train and develop staff toexploit the benefits ofICT to the maximum.

Marketing & CommunicationsMarketing and Communications provide overall expertise in the areas of Marketing Planning, CampaignDevelopment, PR and Communication Planning, Graphic Design, Social Media and Digital Strategy. This is across cutting service for all of the departments within Council. Themain services are:

mains services are:-StrategicPlanning

Development ofMarketing &CommunicationPlans

Target AudienceResearch

Key PerformanceIndicatorEvaluation

Media Planningand Buying

Negatioationof volumediscounts.

Advertplacement

Media plandevelopment

GraphicDesign and

PrintingServices

Branding andGraphicdesign

Managementof printingservices

Expert advice

PR &Communication

ResourceProactive PR and

CommunicationsPlanning.

SpokespersonDevelopmentincluding deliveryof media trainingprogramme.

Enhancedmonitoring ofpositivecommunications .

Management ofSocial MediaAssetsContent

DevelopmentPlatform

managementReputation

management

Digital & WebDevelopmentContent

managementSEOWeb BuildsApp

developmentOnline

paymentsCommunity

tools

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TourismThe function of tourism within Council includes product development, network engagement, research,industry support, tourism policy, marketing and public relations activity as well as funding leverage and theprovision of visitor information services. The role of the Tourism function within Council includes thedevelopment of strategies and action plans, product development, network engagement, research, industrysupport and communication, as well as funding leverage and the provision of visitor information services.Furthermore, there are a range of other council services which contribute to the tourism function includingcountryside access, outdoor recreation, arts, culture, festivals and events.Strategic PlanningTourism

DevelopmentStrategies

Capital andRevenueProjects

Industry Development Support &Communications

Marketing and PromotionPrivate Sector Engagement on

Product and IndustryDevelopment

Tourism / Industry EventsBusiness Support programmes

and specialist mentoring

Product Development &Management

We support multi millionpounds capital visitorattraction developmentprogrammes

Visitor InformationStrabane Visitor

Information Centre (VIC)is managed, deliveredand resourced throughthe Alley Arts &Conference Centre.

Derry VIC is managed andresourced through VisitDerry (Subject to thestandards of operationdefined by Tourism NI).These services deliverdestination marketing,visitor servicing andtourism intelligenceactivity.

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Festivals & EventsFestivals and Events have been a growing part of the council services provided over recent years. There area wide variety of such festivals and events ranging from large scale events such as the Clipper HomecomingFestival to smaller scale community based festivals. All of these make up the fabric of our society and playan important role with the life of the district. The main services provided are:-

Strategic PlanningDeveloping a new festival and events

strategy for the new council.

Tier EventsDelivery of Tier 1 Events

Tier 2 EventsSupporting and developing

Tier 2 Events

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Museum & Visitor ServicesThe Museum service consists of 39 permanent members of staff, 26 casual staff, 3 student placements and 2volunteers. In addition to the services below the Museum Service also includesthe Guildhall, Tower Museumand Harbour House as well as having responsibility for the Foyle Valley Railway Museum (closed since March2015), Amelia Harte building (derelict) and Pennyburn Stores. The ranges of services provided are:

Museum & VisitorExhibitions &

Events ProgrammePrivate & Corporate

Events and CivilCeremonies

Education &Outreach

ProgrammeVisitor Information

& Visitor Tours

Curatorial, Archive& Genealogy

ServiceCollections

Management &Conservation

Supporting anumber of

strategies :Festivals& Events; Tourism;

Arts & CultureMentoring to otherVisitor Attractions

in the CitySupport for theMayor, Council

Chamber meetingsand political parties

Management andDevelopment of a

number of facilitiesCapital projects

including the TowerMuseum

refurbishment,Maritime Museum

Project, Foyle ValleyRailway site andWaterloo Place

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Arts & Cultural DevelopmentThe Arts and Cultural development function of Council aims to sustain and develop the potential of theexisting arts and cultural infrastructure within the Council area. It fulfils this by providing support to the keycultural service providers though core support for costs of operating Venues and their subsequentprogramme outputs. Council is a direct service provider of the Ally Arts Centre and the Carnivalproduction/ storage facility at unit 3 Rathmore. Through service level agreements it supports the KeyCultural Service providers which include The Millennium Forum, Nerve Centre, Playhouse, Cultúrlann UíChanáin, Verbal Arts Centre, Void Gallery, and Waterside Theatre. It has interim SLA’s with the Centre forContemporary Art, Echo Echo Dance Company, In Your Space street theatre company and Studio 2 GSCA.Arts and cultural development is also responsible for:

Strategic PlanningDevelopment of the Arts and

Cultural Strategy and Action PlanPromotion and Delivery of the

Visual Arts Strategy and ActionPlan.

Management of FundingManagement of the DCSDC and

ACNI Legacy Fund.Management of the Service Level

Agreements with Key CulturalPartners.

Arts and Cultural DevelopmentManagement and administration

support for the CulturalPartnership Forum.

Representation and the Culturalpromotion of the Council inEuropean Networks.

Development and delivery ofPublic Art in the City and Regionand the maintenance of PublicArt in the City and the Region.

An Arts Development programme/PHA funded Access and InclusionProgramme

Off Street Car Parks

Off Street Car Parks was a transferred function to Council from Transport NI. In the Derry City and Strabane District Council area there are thirty one car parks of which fourteen are fee charging. There is an onus on the car parks for income generation as the revenue is off set against the total budget for transferred functions such as planning.

At present there is no resource against this function but there is a revenue target for the year. The function will be closely monitored over the first quarter of the year as there will undoubtedly be a resource implication to delivering the function.

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1.3 Summary of ResourcesFinancial Resources

1.3.1 The Directorate has a net budget of £8.7m representing 18% of the Council’s overall net expenditure budget of £48.4m for the 2015/16 year. A breakdown of these resources by service area is provided in the diagram below..

MARKETING,£1,132,600.00

ARTS & CULTURE,£1,066,315.00

TOURISM,£575,918.15

MUSEUM &VISITOR SERVICES,

£1,537,100.00

FESTIVALS &EVENTS,

£1,075,880.00

BUSINESS,£2,833,624.00

OFF STREETPARKING, £0.00

BUSINESS & CULTURE BUDGET 2015-16

Staff and Other Resources

1.3.2 There are a total of 175 staff within the directorate split as follows:

No. Of Staff % of totalInformation & Communications Technology (ICT)

8 4.5%

Marketing & Communications 15 8.5%Arts & Cultural Development 50 28.5%Tourism 4 2.4%Museum & Visitor Services 68 38.9%Festivals & Events 5 2.9%Business / Economic Development 23 13.2%Off Street Parking 0 0%Director & Support Staff 2 1.1%

Total 175 100%

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2 Section Two: Improvement Planning and Performance

The Directorate has set a number of improvement objectives for 2015/16 which aim to bring about improvement in one or more of the following areas:

Strategic effectiveness Service quality Service availability Fairness Sustainability Efficiency Innovation.

An overview of these objectives are set out in paragraphs 2.1 – 2.2 below, under the headings of :

2015/16 Directorate Service and Improvement Objectives Mainstreaming the Equality and Disability Duties

2.1 2015/16 Directorate Service and Improvement Objectives

To take forward actions to improve the business and culture outcomes in line with the corporate and community plan objectives.

To ensure that citizens, stakeholders and the business community fully understand the new powers transferred from DETI for local economic development.

To grow the Cultural Arts sector and provide the platform for sustainable development. To ensure that the Councils capital development programme is delivered. To develop new policies and strategies for Tourism, Arts and Culture, Festivals and Events,

ICT and Marketing and Communications.

2.2 Mainstreaming the Equality and Disability Duties

The Business and Culture Directorate is committed to the mainstreaming of equality and disability duties. The Directorate is fully committed to fulfilling its Section 75 and Disability Duties and promoting equality of opportunity and good relations. Equality impact screening and impact assessment processes will be undertaken as appropriate.

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2.3 Improvement Plan

In order to deliver our Directorate service and improvement objectives we have identified a number of key activities, as set out below. These actions represent part of the work that will be progressed by the Directorate during 2015/16.

BusinessLink the integrated, sub regional Economic

Development Strategy and action plan to thedevelopment of the Community Plan and LocalDevelopment Plan – and implement 15/16actions as agreed.

Submit bids and secure funding from theEuropean Social Fund, Peace IV, LocalEconomic Development funding from Invest NIand the Rural Development Programme andimplement within 15/16 timescales.

Engage with strategic partners such as theMinisterial Advisory Group, the NWRCBG andDonegal County Council in the development ofthe North West Region.

Actively engage DETI, DARD, ERNACT, SuperConnected Cities and other key stakeholdersfor further roll out of the mobile infrastructureprogramme to immediately improve ruralbroadband, mobile coverage and connectivitywithin the district.

Develop an overall strategy to grow the digitaleconomy locally including a new strategicdirection for ICT within the Council.

Create the environment for investment andgrowth in Councils Penny Product.

Develop and maintain programmes designed tosupport emerging and established creativeindustries and social economy businesses.

CultureUndertake a review of existing strategies and

then develop ambitious Tourism, Festivals &Events and Cultural Arts Strategies for the newcouncil by 2015.

Foster and develop strong linkages with thecommunity plan in terms of the developmentof the above named strategies and implementactions within the 15/16 year.

Create a city marketing proposition based on thetourism, festivals and events and cultural artsstrategies and begin implementation by April2016.

Successfully host a number of large scale eventsand festivals to attract visitors and widercommunity participation such as the City ofDerry Jazz Festival , Hallowe’en, Christmaslights switch on and begin the preparations forthe clipper round the world yacht race visit in2016.

Sustain the level of vibrancy developed in thecreative industries as a legacy from the City ofCulture.

Maintain Councils online service delivery andfully scope the transformational potential ofCouncils in-house marketing expertise.

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2.4 Measures of Success

During 2015/16, we will be undertaking work to establish baseline and benchmarking information in order to promote continuous improvement. A number of initial measures of success / performance indicators have been identified:

BUSINESS / ECONOMIC DEVELOPMENT

Service Area Objective / Action Performance Indicator / Target Date

Business / Economic Development

Link the Integrated Economic Strategy and action plan to the development of the Community Plan and the Local Development Plan

Timescale/July 2015

Deliver the Regional Start Initiative

Timescale/31st March 2016Jobs Promoted/140Increased Female Participation/No baselineIncreased Rural Participation/No baselineIncreased Disabled Participation/No baseline

Develop and Maintain programmes designed to support emerging and established creative industries and social economy businesses

Timescale/31st March 2016Increased Female Participation/No baselineIncreased Rural Participation/No baselineIncreased Disabled Participation/No baseline

Actively engage DETI, DARD, ERNACT, Super Connected Cities and other key stakeholders for further roll out of mobile infrastructure programme to improve rural broadband and connectivity within the district

SCCP Vouchers Issued/100/31st March 2016

Develop an overall strategy to grow the digital economy locally including a new

Plan Produced/June 2015

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strategic direction for ICT within the Council.

Deliver Kick Start to Work Programme

Timescale for all/31st March 2016Mentoring & Personal Support/205Harte Programme delivered/4Maritime Tourism Programme delivered/3Social Procurement PolicyPart-Time employment assistance programmeFurther indicators:

Needs Assessments Personal Action Plans Participants against a

variety of Award programmes

Participants into employment each year

Participants into further education

Other DEL training Paid Work Placements Social Clause targeted

recruitment and training

Support the delivery of the Education and Skills Implementation Group

Covered under other objectives/outcomes.

Deliver NW Investment Digital Platform

Website developed/1/July 2015Marketing Materials/October 2015

Develop and Implement a Derry & Strabane Diaspora Initiative

NI Connections Meetings attended/4/OngoingPlan developed/August 2015

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Activate International Markets through Clipper Round the World Yacht Race Sponsorship

2 Activations by 31st March 2016

Develop, Animate and Deliver 2014-2020 EU Rural Development Programme

No. of animation eventsPlan developed and approved by DARDFunding allocatedCalls OpenBusiness supportedProjects commencedProjects completed

Submit bids and secure funding from the ESF, PEACE IV, Local Economic Development Funding from Invest NI and the Rural Development Programme .

Bids submittedFunding secured

Engage with Strategic Partners such as Ministerial Advisory Group, the NWRCBG, and Donegal County Council in the development of the NW Region.

No. of collaborative projects commencedNo. of meetings held.

Design, Develop and Implement the Business Improvement District (BID) in Strabane town

Timescale for Ballot 22 October 2015Task Group FormedBusiness Plan developed

Design, Deliver and Implement the MourneDerg and Glenelly Action Plans

Timescale 31 March 2016No of key initiatives/projects delivered

Design, Deliver and Implement the Strabane Town Forum Action Plan

Timescale 31 March 2016No of key initiatives/projects delivered

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MARKETING & COMMUNICATIONS


Marketing & Communications

Focus on delivering enhanced communications across the new council organisation.

Timescale Ongoing by 31 March 2016

Proactive PR and Communications Planning.

Spokesperson Development including delivery of media training programme.

Enhanced monitoring of positive communications.

Marketing and Communications workshops with Directorates.

Improved direct communication with citizens

Review of the existing structures for the new marketing and communications function as part of the new structure adopted by members.


•Development and Implementation of regional branding and marketing initiatives

Timescale 31 March 2016

Development of integrated Corporate Brand

Brand Review

Development of Place Brand

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Development of Regional Dressing Scheme

•Focus and adoption of new services


Enhanced social media, new channel development and digital innovation

•Focus on driving efficiency savings


Centralisation of all Council Marketing and Communications Expenditure

Target of 33% volume discount on marketing expenditure by March 2016.

Implementation of Digital Asset Review with direct saving identified of £10,482 per annum (further indirect saving of £16,556 per annum also identified).

Focus on utilising internal resources, with estimated savings of £60,000 by March 2016.

•Focus on omni-channel strategy development


Integrated marketing, communication and digitalstrategies delivered andevaluated for all Council campaigns.

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Rollout of Phase 2 web development plan including intranet and integrated ticketing system.

Development of multimedia campaigns.

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TOURISM

Service Area Objective / Action Performance Indicator / Target DateTourism Strategic Planning • Deliver 1 x integrated Tourism

Strategy and Action Plan for tourism by 31 March 2016

• Integration of new tourism functions

• Maximise stakeholder participation in Community Planning

• Produce audit of tourism collateral and impacts

• Review Destination Management Model

• Management of Tourism Partnerships / Groups

• Support and inform Tourism NI and INI Strategy

• Grow Business Tourism to £5m• Ensure leverage of £168K by March

2016• Maximise funding opportunities for

key strategic projects• Support Cruise NW; Sail NW and

Business Tourism. • Grow the tourism economy of

Derry by 6% per annum in terms of tourism expenditure

• To increase the share of NI's total tourism expenditure by 2% over the period of the Strategy

• Grow tourism jobs by 2,800by 2020Product Development • Support 9 x cultural venues and

new capital attractions development.

• Support Food Tourism for 2016• Engage 40 x trade to deliver 2 x

food festivals attracting 50k visitors• Assist Visit Derry and Private Sector

to grow bed space, bed occupancy and revenue

• Develop 3 x product development

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areas under Slow Tourism(NPP)• Lobby against tourism taxation.

Industry Support • Support 60 rural businesses through mentor support programmes

• Support delivery of Community Tourism Strategy key recommendations

• Support 30 business through craft fair - attract 6,000 visitors

• Support 200 pax through Industry Tourism Programme

• Support 22 restaurants through Food Tourism Programmes.

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FESTIVALS & EVENTS

Service Area Objective / Action Performance Indicator / Target DateFestivals & Events Develop and resource

the team to full capacity


Develop and implement the festivals & events strategy


Sponsorship Timescale Ongoing by 31 March 2016

Achieve £200,000 in sponsorship for festivals & events

Deliver core Council led events to include Jazz FestivalSummer JammWild Water EventWaterside Half MarathonWalking FestivalHalloween carnivalChristmas light switch on and Festive Time programme St Patrick’s DayAngling Festival


Increase visitor numbers by 5% at each eventIncrease overnight stays by 3% at each eventIncrease participant numbers by 5% at each event

Assist in the delivery of Tier 2 & other departmental events


Administer funding for Tier 2 funded

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events

Administer funding for Legacy funded events

Pan Celtic FestivalMusic City DayChoral FestivalWalled City Tattoo

Manage and administer the Community Festivals Fund


Manage and administer the Festival SLA’sFoyle Film FestivalBláthanna FestivalMaiden City FestivalEarhart FestivalGasyard Féile

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MUSEUM & VISITOR SERVICES

Service Area Objective / Action Performance Indicator / Target DateMuseum & Visitor Services

Visitor Numbers We will provide an exceptional customer and visitor service and aim to increase our visitor footfall by 5% year on year in line with the Derry City and Strabane District Corporate local improvement indicator for 2015/16:

“To increase the no of visitor numbers to council owned visitor, cultural and tourism attractions by 5%”

2014/15 +5% 2015/16 Target

Visitor NumbersGuildhall

296,287 14,813 311,100

Visitor NumberTower Museum

21,716 1,085 22,800

Total 318,003 15,898 333,900Bookings We will achieve +10% on our number of

bookings for Guildhall & Tower Museum year on year.

2014/15 +10% 2015/16 Target

Bookings Internal

102 10 112

Bookings External

111 12 123

Total 213 22 235

We will obtain our conferences and events bar liquor license.We will review and improve the corporate hire and civil ceremony offer by an enhanced package offering.

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Visitor Experience To achieve a 5 Star grading Visitor Attraction Quality Grading Scheme (TNI). We currently have a 4 star grading and aim to achieve a 5 star grading by spring 2016.

Improve the visitor engagement and interpretation of the Guildhall and Tower Museum by producing guide books for each attraction as well as a programme of guided tours.

To complete a retail development strategy with a view to implementation in 2016/17To enhance the teams’ skills by a specific visitor experience training programme

Museum Programme We plan to deliver 4 exhibitions in the Tower Museum.

Name of Exhibition

Dates

Aprillera Textile Exhibition

April & May

A Sense of the Past

July & August

Medical September -November

1916 January - March

We will run parallel workshops and outreach sessions to support each temporary exhibition.We will continue to deliver Archive and Genealogy events and sessions both internally and externally. Our target is a total of 8-10 sessions per month.

Museum & Visitor Services Events

We will provide 20 events ranging from lectures and talks to general visitor events such as seasonal & cultural celebrations.

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We will work alongside the Council Festivals and Events Programme

Education & Learning To develop and launch the online learning resource that will raise awareness and facilitate engagement within the wider education and learning community.Continue ongoing engagement with local educational bodies including two teacher awareness events in September and March.Deliver an onsite and offsite education and learning programme including tours and workshops. Our target is 100 onsite and 40 offsite visits in the community.Continue to engage with families and offer intergenerational activities with an ongoing commitment to lifelong learning.

Collections Management

To electronically catalogue the following 7 collections:1. Civic Collection2. Foyle Valley Railway Collection3. Maritime Collection4. Tower Museum – Story of Derry5. Guildhall Plantation6. Shirt Factory collection7. Arts collection

To complete an options paper for our collection management system with a view for installation in early 2016/17To complete a collection management plan and review all policies for the new council

Capital Projects and Development Opportunities

To successful complete the renovations of the Tower Museum and relocate the Museum Team by end of May 2015 To continue to drive the Maritime Museum Project so that we meet the programme milestones, including obtaining stage two HLF passTo contribute to the development of the

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Foyle Valley Railway site in line with the corporate capital planContribute to the development of the Culture strategies – Tourism, Festivals & Events and Arts & Culture

Marketing Plan To complete a marketing plan for 2015/16 to include the following:Pre-visit literatureDevelop a distribution planConference and civil ceremony brochuresDeliver our social media programmeRedesign our websiteSupporting literature & promotion for our events and exhibition programmeOngoing public relations through media interviews and features Ongoing advertising with external organisationsCompilation of visitor insight via surveys, onsite engagement and other marketing tools

People Complete appraisals for all the team by January 2016Continue with the delivery of our training and development programmeContinue to implement our communication strategyComply with all HR policies and targets

Corporate Governance & Assurance

Sustain our ISO18001 health & safety accreditationObtain the following audits with assurance of all follow up actions within a three month period for income, Museums and Health & Safety.Complete the operational and staff manual for Visitor Services

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ARTS & CULTURAL DEVELOPMENT


Arts & Cultural Development Develop an arts and cultural

strategy for Derry City and Strabane District.

Adoption and implementation of the recommendations contained within the visual arts strategy for the Derry City and Strabane District Council area

Strategy to be developed and presented to Council (by March 2016).

Support the development and function of the CPF through secateriate support ( ongoing)

CPF to revise constitution and present MOU to DCSDC for adoption ( July 2015)

Manage the transition of the City factory Gallery to the Void and support the development of the new gallery in line the Visual arts strategy recommendations (July 2015).

Support the development of the new artist’s studio/residency spaces in the DCSDC area in line with the VAS recommendations.

Support the establishment of a Visual Arts Forum ( September 2015)

Engagement with key sectoral stakeholders and integration within the community planning process in the creation of a strategy to facilitate cultural development within the

Preliminary session 4th Jun half day

Workshop 1 half day by end of June

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Derry City and Strabane District Council area. Workshop 2 full day by end of

August

Workshop 3 half day by end of September

Manage and process the Service Level agreements with key cultural Venues in the city

Financially manage Grant allocation (2015/2016).

Annually monitor service output against Council Corporate plan objectives ( annually)

Lease and collaborate with key cultural partners on strategic capital and programme development ( ongoing)

Manage the development of new and maintain existing Public Art Work in the City/ Region

Develop and deliver civic and community public artworks in the city and region

Develop a public art inventory for all Public Art in the city and region ( October 2015)

Establish a maintenance and inspection schedule for all Public Art in the city and region/ secure the resources for above.

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Development and delivery of Public Art in the City and Region and the maintenance of Public Art in the City and the Region.

Develop and deliver community and major public artworks in the city and region (ongoing)

Create an accurate inventory of all Public Arts within the DCSDC Area ( Nov 2015)

Maintain a maintenance register and schedule for all public artworks in the City and region( Ongoing)

Manage and maintain Unit 3 Rathmore as an Arts and Cultural storage facility and Participatory /Carnival arts development facility

Manage all Health and safety requirement in maintenance of an operational safe facility (ongoing )

Identify the required resources’ catalogue the Orchard gallery Archive ( September 2015)

Maintain membership and associated actions from European Cultural Networks

Support and host study visit Council of Europe Culture for Cities and regions group

Maintain membership of Eurocities Cultural Forum

Join Intercultural Cities network (intercultural Index assessment- a European peer review of the city’s cultural health)

Develop a bid to be placed on

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European Heritage list

Continue the direct delivery of an arts development programme

Develop and deliver an arts development action plan for 15/16

Adoption of a cloud based integrated CRM

Procurement and commissioning of CRM system

Scope potential arts & cultural focused intervention programmes

Compilation and implementation of audience development strategy

Securing a 5% increase in footfall within the Alley Arts Centre to 73,500 in 2015/16 with the delivery of 200 days of scheduled activity within the Alley Arts and Conference Centre

Ongoing delivery of the PHA funded Access and Inclusion project

Compilation of monitoring and evaluation framework

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3 Section Three - Contacts

Director Stephen Gillespie

[email protected]

Head of Culture Linda Williams [email protected]

Head of Business --- ----

Economic Development Manager

Kevin O’Connor / Susan Doherty

[email protected]@derrycityandstrbanedistrict.com

Festivals & Events Manager

Karan Leonard [email protected]

Museum & Visitor Services

Michelle Murray

[email protected]

Arts and Cultural Development

Brendan McMenaminJohn Kerr

[email protected]@derrycityandstrabanedistrict.com

Information & Communications Technology (ICT)

Paul Jackson paul.jackson@@derrycityandstrabanedistrict.com

Marketing & Communications

Anne-Marie Gallagher

[email protected]

.

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mailto:[email protected]








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