annual meeting of the american institute for decision ... · table6:continuingeducation moderator:...

AMERICAN INSTITUTE FOR DECISION SCIENCES

Proceedings

Edited by

Manfred W. HopfeCalifornia State University, Sacramento

Howard C. Schneider

Georgia State University

UNIVERSITATSBIBUOTHEKHANNOVER

TECHNISCHE1NFORMATIONSBIBLIOTHEK

Seventh Annual Meetingof the

American Institute for Decision Sciences

Cincinnati, Ohio

November 5 - 7,1975

TABLE OF CONTENTS

Foreward jy

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ACADEMIC ADMINISTRATION/TEACHING

Enrollment Forecasting and Resource Allocation

Chairman: George R. Bateman

Marietta CollegeA College Summer School Enrollment-Forecasting Model 1

Engming Lin

An Analysis of Resource Allocation in Planning a Performance Criteria Curriculum 4

Thomas C. Richards

Special Problems of Small College Administration

Chairman: Albert C.Heinlein

Kent State UniversityAn Empirical Comparison of Alternative Data Collection Methods in Program Planning 7

Richard Koenig, Jr. and Andrew H. Van de Ven

Evaluation of the Computer Services Delivered to a Small College by a Star Computer Network 9

Gary A. Wicklund and Charles Shomper

Decision Sciences Approaches to Academic Administration

Chairman: Robert A. Wallhaus

NCHEMS/WICHECost Analysis for Higher Education 12

Carl R. Adams

Research and Development in a Business School-Can the Program be Managed? 15

Jim L. Tarter

MBO: A Positive Approach to Change in Education 18

Louis R. Desfosses

Continuing Education

Chairman: P. John Lymberopoulos

University of Colorado

Organizational and Instrumental Linkages to Explain Individual Management Education Behavior 21

Joseph P. Yaney, Chester A. Schriescheim and Janet F. Schriescheim

On the Drawing Board-A Management Development MBA 22

Fred E. Lee

Information Seeking Behavior of Small Businessmen in New Orleans Area 25

Daniel S. Juhn and Kenneth J. Lacho

OPERATIONS MANAGEMENT

SchedulingChairman: John Pierce

Management Decisions Development Company

Operations Scheduling with Behavioral Considerations 28

A. Dale Flowers and Robert T. Justis

The Detail Scheduling of Part-Time Work Force: A Case Study of Teller Staffing 31

Vincent A. Mabert and Alan R. Raedels

A Decision Model Integrating Optimization and Heuristic Procedures 34

Willie B, Henderson

Operations ManagementChairman: John S. Fryer

University of South Carolina

Joint Lot Sizing Algorithms for Multi-Component Products 36

Bruce J. McLaren

A Cost Model for Paced Stochastic Lines 39

John F. Kottas and Hon-Shiang Lau

ABayesian Algorithm Incorporating Inspector Errors for Quality Control and Auditing 42

Herbert Moskowitz and Raymond K. Fink

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Strategy, Planning, PolicyChairman: Samuel J. Mantel, Jr.

University of Cincinnati

Evaluating Commodity Market Trading Strategies from a Corporate Production-Marketing Perspective.... 45

Robert E.Markland

ORGANIZATIONAL BEHAVIOR/DECISION THEORY

Behavioral Decision Theory I

Chairman: Larry L. Cummings

University of Wisconsin at Madison

Managerial Decision Behavior in Alternative Forms of Commitment to Future Interactions 48

Gerald L. Rose, Kenneth J. Roering and E. Allen Slusher

The Effects of Individual-Role Compatibility Upon Group Performance: An Extension of Schutz's

Firo Theory 51

William W. Liddell and John W. Slocum, Jr.

The Impact of Initial Bargaining Position and Alternative Modes of Third Party Intervention in Resolving

Bargaining Impasses 54

William J. Bigoness

Organizational Behavior I

Chairman: John Rizzo

Western Michigan University

Contingent Relationships Between Instrumental Leader Behavior and Subordinate Satisfaction

and Performance 57

Charles N. Greene

Linear vs. Non-Linear Models of the Formation of Affective Reactions: The Case of Job Enlargement.... 60

Arthur P. Brief, Marc J. Wallace, Jr., and Ramon J. AldagEmployee Reactions to Leader Reward Behavior 63

Robert R. Keller and Andrew D. Szilagyi, Jr.

Decision TheoryChairman: Herbert Moskowitz

Purdue UniversityModeling Specification Uncertainty in Decision Making 66

Christopher B. Barry and P. George Benson

Probability Feedback in the Assessment of Utilities 69F. Russell Richards and Donald R. Barr

Decision Flexibility: A Taxonomy 72

Stephen R. Heimann and Edward J. Lusk

Decision TheoryChairman: Herbert Moskowitz

Purdue UniversityA Simple Distance-Function Insensitivity Measure for Bayesian Decisions 75

Stanley Schenkerman

Some Implications of Inductive Learning for Decision Theory 78

Raymond DaceyDecision Behavior in Dynamic Experimental Games: A Model and Methodological Proposal 80

Gerald L. Rose and Warren J. Boe

STATISTICS

Statistics

Chairman: James E. Reinmuth

University of OregonThe Linear Mean-Square Estimator as a Forecasting Tool 83

John F. Nash and Roy M. ScruggsInterpreting Three-Dimensional Contingency Tables via Log-Linear Models 86

Campbell B. Read and Roger A. Kerin

vi

On Some Problems Related to Almon Method for Estimating Distributed Lag Models 89

K. R. Kadiyala and R. K. Jain

Estimating the Parameters of Stationary Markov Chains 92

Stelios H. Zanakis

Tutorial: Some Important Applications of LaPlace Transforms 93

Presenters: Raymond A. GibleyUniversity of Denver

Richard Sundstrom

Granville-Phillips Company

Simulation

Chairman: Harvey Brightman


Simulating Organizational Buying Behavior 94

William A. Dempsey and Peter M. Sanchez

The Development of a Weather Model for Application to Simulation Studies 97

Jon R. Hobbs

A Multivariate Analysis of Variance of a Monte Carlo Study 100

James F. Horrell

TOPIC TABLE Session 1

Table 1: Curriculum DevelopmentModerator: Charles Hubbard


MBA Role Conflict: Student Perceptions and Implications for Educational Administrators 103

Robert M. Barath and Raul S. HugstadThe Introduction of a Business School Honors Internship Program Based on a Comparison of

College Students and Business Executives Perceptions of the Business World 103

Jack L. Simonetti and Bernard C. Reimann

Changes in Management Curricula in American Assembly of Collegiate Schools of Business:

1963/64-1973/74 104

Shah Mahmoud and Creighton Frampton

Table 2: AccountingModerator: John Willingham

University of Houston

Probabilistic CVP Analysis-A Beta-Distribution Approach 104

Amy Hing-Ling Lau and Hon-Shiang Lau

Earnings Forecast Using a Nonbehavioral Model 105

Morcos F. Massoud and Milad A. Tawadros

Table 3: Financial PlanningModerator: Raj Aggarwal

Seton Hall UniversityA Generalized Short-Term Financial Planning Model 105

Thomas M. Cook and Lawrence J. Gitman

A Capital Investment Planning Model with Dependent and Variable Discount Rates 106

Lloyd A. Swanson

Short-Range Profit Models at the Babcock and Wilcox Company 106

Robert D. Landel, Bruce R. McGinnis and James E. Day

Table 4: Contemporary Issues

Moderator: Herbert J. Davis

Virginia Commonwealth University

Measurement of Racial Disparities in Urban Housing Quality 107

Robert E. LaessigEthical Value Orientations Among Lower and Upper-Middle Class Blacks 107

Kwang S. Choi and Rolph E. Anderson

Table 5: AdvertisingModerator: Raymond Horton

Lehigh University

Advertising and Polynomial Distributed Lags 108

J. K. Johansson

Table 6: Continuing Education

Moderator: Robert Eastman

University of Missouri at Columbia

Evaluation of Achievement and Attitudes in a Personalized System of Instruction for Continuing Education

Statistics Courses 108

Charles P. ArmstrongAn Application of Nominal Grouping in Continuing Education 109

H. William Vroman and J. Michael McDonald


Table 1: AccountingModerator: Elbert T. Greynolds

Southern Methodist UniversityA Comparison of Accounting Reports Generated from Capital Budgets-The Traditional DCF Model

versus the DCF Model Constrained by Profit Targets and Cash Requirements .109

Joseph F. Schirger and Richard KolodnyRandom Resource Prices in Linear Programming 110

Robert E. Miller

Probabilistic Depreciation: Is It Worth It? 110

James C. Lampe

Table 2: Decision Sciences in BankingModerator: David T. Nelson

Ball State UniversityAn Application of Planning Models in Banking: The Branch Expansion Decision Ill

Robert J. Graham

Probabilistic Approach to Branch Bank Selection Ill

John A. Zdanowicz and John H. Burns

Bank Entry: A Multivariate Analysis 112

Peter S. Rose, Donald R. Fraser and Gary L. Schugart

Table 3: AdvertisingModerator: Robert Steiner


Are Food Ads Misleading Shoppers? 112

Phillip W. Balsmeier

Women and Blacks in Mass Media Advertising: An Empirical Study 113Rex O. Bennett

Black Model Commercials: A Comparison of Product Type and Role Characterization 113

Joseph R. Hair, Jr., Ronald R. Bush, and Paul J. Solomon

Table 4: Distribution

Moderator: Ruel Kahler


Food Broker and Food Manufacturer Perceptions of the Channel of Distribution of Nationally Branded

Canned Food Products 114

Roy Teas and James F. Horrell

Table 5: Teaching MethodologyModerator: Robert Gough

Air Force AcademyA New Case Seminar Method 114

Joseph E-. Boyett, Jr., and Richard E. Ducharme

The Effectiveness of a Computer Simulation Exercise in a Business Policy Course 115

Harold K. Wilson and Fred A. Wollmann

Comparison of Writing a Working Paper vs. Writing a Case in an Undergraduate Business Policy Course. . .115

W. Harvey HegartyRole Conflict and Role Ambiguity in the Position of Student-Consultants 116

K. Mark Weaver, Richard O. Blalock and Herbert J. Davis


Table 1: Management Information SystemsModerator: Thomas Williams


A Decision-Maker Oriented Computer System Performance Prediction Model 116

Warren J. Erikson

Semantic Evaluation of Management Information Systems 117

Robert W. Zmud

Table 2: Finance

Moderator: Lawrence J. Gitman

University of Tulsa

Statistical Relationship Between Domestic and Eurodollar CD Yields 117

Lester W. Chadwick and Donald J. PuglisiBarriers to Decision Science Utilization for Financial Managers: An Empirical Study 118

Walter B. Newsom, Thad B. Green, and S. Roland Jones

Table 3: Teaching MethodologyModerator: William Vroman

University of GeorgiaThe Teaching of Behavioral Decision Making: A Description and Critique 118

Helen LaVan and Mahmood QureshiThe Impact of Developing and Using Behavioral Objectives in the Basic Marketing Course 119

Thomas L. Parkinson.

Methods of Teaching Management Skills to Dental Students 119

James P. Scheetz and Lloyd S. Hartley

Table 4: Auto Industry MarketingModerator: Ronald Dornoff


Automobile Purchasing Behavior During the Energy Crisis 120

Mark I. Alpert and Robert A. Peterson

Automobile Recall Campaigns and Consumer Reactions 120

Dana Swan, Eric R. Pratt and Thomas E. Box

Table 5: MarketingModerator: Leonard Konopa

Kent State University

Monitoring the Product Life Cycle: Trajectory Theory Revisited 121

Clint B. Tankersley and Dale H. MuglerProduct Management Evaluation Criteria 121

Alladi Venkatesh and Clint B. Tankersley

Table 6: Teaching MethodologyModerator: Lawrence Prince

Miami UniversityPerformance Measures in Programming Language Courses 122

Thomas C. Richards

Student Dataset Management Procedures Used to Teach Introductory Fortran in an

Interactive Environment (IBM/370-TSO) 122

Albert Avery and David Bird


Table 1: Teaching MethodologyModerator: Patrick D. Krolak

Vanderbilt UniversityA Securities Portfolio Managed by Graduate Students-The Initial Organization and Operation 123

Brian Belt

EEMS-Electric Energy Management Simulation for Education in Effective Electric Systems Integration ... 123

Harry L. Brown, Robert E. Laessig and M. Robert Stribula

_JX_

Table 2: Finance

Moderator: Iqbal Mathur

University of PittsburghThe Impact of Mergers on the P/E Ratios of the Acquiring Firms 124

Theodor Kohers

A Performance Comparison of Mutual Funds: Loads versus No-Loads 124

Fred W. Granger, Jr., and Carroll D. Aby, Jr.

"So Help Me Mr. Neill: Contrarians Come to the Front" 125

Carroll D. Aby, Jr., and Fred W. Granger, Jr.

Table 3: Teaching Evaluation

Moderator: Rick Hesse

San Diego State UniversityStudent Evaluation of a Marketing Simulation Course as a Consequence of an Unstable

Gaming Environment 125

Bruce H. Allen and J. Steven Kelly

Faculty Evaluation: The Need to Individualize Criteria for Performance Evaluation 126

Lawrence R. Jauch, Jack L. Chalfant, and James W. Gentry

An Investigation of Semantic Differential as an Instrument to Compare Attitudinal Measurements 126

Robert T. Justis and A. Dale Flowers

Table 4: OptimizationModerator: Robert Thierauf

Xavier University

Markovian Decision Processes in Marketing ' 127

Abdul W. Hammood

Sensitivity Analysis and Dynamic Programming 127

M. J.Alexander

Approximation to the Optimal Policy of Two-Product Inventory System Under a Constraint 128

Asad Khailany

Table 5: Curriculum DevelopmentModerator: Robert Landel

University of VirginiaUtilization of the Decision Sciences in Business: A National Study 128

Jack B. Reverie and Stephen W. NickenigUsage and Value of Decision Science Techniques to Marketing Problems in Large U.S. Corporations .... 129

S. Roland Jones, Thad B. Green and Walter B. Newsom

Table 6: Behavioral Decision TheoryModerator: Chuck McNichols

Air Force Institute of TechnologySimulating Decision Behavior Within an Organizational Setting 129

Thomas W. Ferratt

Comparison of Executive Decision-Making Styles: International vs. U.S. Managers 130

George B. Saunders and John L. Stanton

Antecendent Variables of Risk Preference Curves 130

Lawrence W. Foster and Phillip L. Carter

ACADEMIC ADMINISTRATION/TEACHING

Curriculum DevelopmentChairman: Howard Schneider


Teaching the Decision Sciences at the Graduate Level: A Comparison of Military andCivilian Curricula 131

Robert S. Tripp and Robert J. Lucas

An Experiential Approach to Instructional Development in the Decision Sciences.

134Herbert Moskowitz and Gordon P. Wright

1991: A Generic Management Odyssey. 137

Robert J. Dworak, Donald S. Kline and L. W. Murray, Jr.

x

Evaluating Teaching Effectiveness

Chairman: William Perkins

Indiana UniversityInstructor-Related Determinants of Teaching Effectiveness Evaluations 140

Robert A. Peterson

A Semantic Differential Approach to Instructor Evaluation 143

M. Michael Umble and Betty J. Whitten

Measuring Teacher Effectiveness: A Comparison of Multivariable Questionnaire Responseversus a Replicated Single Variable 145

William C. Hamilton and Ronald D. Klein

Teaching Methods—The Problem of Student ApathyChairman: Robert Childress

University of South California

Integrating Group Behavioral Experiences into Decision Science Courses 147

T. Roger Manley, Edward J. Dunne, Jr., and N. Keith Womer

Enhancing Student Self-Fulfillment Needs Via the Computer in Statistics 150

Walter A. Smith

The Relationship of Future Orientation to Three Typologies of College Student 152

H. William Vroman and Carl J. Schnittjer

Teaching Methods-Self Paced LearningChairman: Robert L. Childress

University of Southern California

Are You Ready for Self-Paced Learning in Your Decision Science Courses? 154

John B. Rushton

CONTEMPORARYISSUES

Contemporary Issues

Chairman: Norman L. Chervany

University of Minnesota

Users and Non-Users of the Urban Transportation Systems-The Park and Ride Experience 157

J. T. Rothe and Richard W. Hansen

Consumer Attitudes and Perceived Risks with Respect to Nuclear Energy: A Case Study 160

G. M. Naidu and Arno Kleinmanhagen

A Proposed Planning Model for the Conjunctive Use of Surface and Ground Waters 163

F. Williams, Andrew Rucks and J. B. Spalding

Public Sector I

Chairman: Albert Klee

Environmental Protection Agency

Approaches to the Multiple Objective Evaluation ofPublic Resource Projects 166

K. Roscoe Davis and Bernard W. Taylor III

A Multi-Attribute Utility Model for Planning Health Facilities: An Application at the Local Level ... 169

Robert L. Paretta, Donald J. Puglisi and Lester W. Chadwick

Basic Urban Employment and Urban Recreational Preference Patterns 172

Danny Bellenger and J. Barry Mason

Public Sector II

Chairman: Albert Klee

Enviionmental Protection AgencyDecision Making in the Public Sector: A Case Study 175

David L. Groves and Harvey Kahalas

Statistical Cost Estimation and Acquisition Decisions 178

Norman K. Womer

Health

Chairman: Lonnie Wright


Management Information Systems in the Health Certification Field 181

Barry Render and Ralph M. Stair, Jr.

xi

i

Personal, Educational and Community Profiles of Illinois Dentists: Rural-Metropolitan Comparisons . .184

Theodore M. Breu

Life Style, Work Group Structure, Compatibilities, and Job Satisfaction Among Nurses 187

Nicholas Di Marco

FINANCE AND ACCOUNTING

Finance I

Chairman: William Beranek

University of Pittsburgh

An Empirical Analysis of the Effect of Common Stock Diversification on Portfolio Return 190

Thomas A. Ulrich

AccountingChairman: Constantine Konstans

Southern Methodist University

Bayesian Preposterior Analysis: A Tool to Determine the Optical Sample Size in Auditing 193

Milad A. Tawadros and Morcos F. Massoud

An Analytic Model for Human Resource Valuation, A Technique for Analysis of Changes in

Human Resource Value, and Their Role in Human Resource Management 196

Eric Flamholtz

A Model of Professional Staff Flows in a CPA Firm 199

Jackson F. Gillespie and Wayne E. Leininger

Finance II

Chairman: William Beranek

University of PittsburghA Spectral Analysis of the Behavior of Money Market Rates: 1965-1973 202

Ming-Shing Hung and John A. Domonkos

A Goal Programming Approach to the Equitable Distribution of the New Monetary Benefits

of Credit Union Membership 204

Michael C. Walker and Gary G. Chandler

Determinants of Currency Devaluation and Revaluations 207

Seung H. Kim and Richard M. Burbott

MANAGEMENT INFORMATION SYSTEMS

Management Information Systems I

Chairman: Ralph H. Sprague, Jr.

University of Hawaii

An Evaluation of the Integrated Managerial Programming Analysis and Control Techniques (IMPACT)System of the Aeronautical Systems Division (AFSC)-A Management Information System ....

210

Martin D. Martin, Wayne R. Boles and Allan L. Bowman

Model Management in MIS 213

Ralph H. Sprague, Jr., and Hugh Watson

Organizational Relationships Between Management Science and Management Information Systems:

Some Empirical Evidence 216

Norman L. Chervany and William C. Perkins

Management Information Systems II

Chairman: Ralph H. Sprague, Jr.

University of Hawaii

A System for Generating Rather than Retrieving Management Information from a Data Bank . . ..219

Claude McMillan and Robert TaylorInteractive Computerized Diagnostic Problem Solving 222

Thomas P. Cullinane

Tutorial: Database Management Systems 225

Presenter: Gordon Everest

University of Minnesota

Xll

MARKETING

MarketingChairman: David Cravens

University of Tennessee

The Multibrand Attitude Question in Consumer Behavior 226

Arch G. Woodside and James D. ClokeyAn Analysis of the Relationships Between the Structure of Demand and Optimum Retail

Pricing Policies 229

Julian E. Yudelson

On a Nonstationary Markov Chain Theory of Consumer Behavior 232

Ram Kesavan

MarketingChairman: David Cravens

University of Tennessee

The Prediction of Brand Preference: A Composition versus Decomposition Approach 235

John L. Stanton, Jeffrey A. Lowenhar and Eric H. Shaw

Choices Among Multivariate Test Criteria: Review and a Marketing Research Illustration 238

William D. Perreault, Jr., and William R. Darden

A Test of the Relevance of Judgemental Models to Consumers'Evaluative Judgement 241

C. Whan Park

Logistics/Distribution I

Chairman: Keith Helferich

Clevland Consulting Association

A Simulation of the Transportation Time Influence on Inventory Levels 244

Bill M. Bagwell

Logistics/Distribution II

Chairman: Keith Helferich

Cleveland Consulting Association

Warehouse Location Heuristics: More on the Algorithmic Search Technique 246

Stuart Van Auken

A Model of Location in Urban Areas with Free Entry 249

Dennis Capozza and Robert Van Order

An Application of Geometric Programming to a Railroad Contract Bidding Problem 252

Kenneth S. Brown and Bill M. Bagwell

OPERATIONS MANAGEMENT

Mathematical ProgrammingChairman: Dennis Sweeney


A Multiple Criteria Optimization Algorithm 255

Ronald G. Benson, Warren Boe, and Charles R. Klasson

A Matrix Generator for Markovian Decision Process Model Optimization 258

Lynn J. McKell

Solving Stochastic Programs with Recourse: A Comparison of Computational Results Using

Reduced Gradient and Frank-Wolfe Algorithms 261

David W. Ashley and Dennis J. Sweeney

Tutorial: Factory V264

Presenters: Stanley Hardy

Stephen Goodman

Leroy KrajewskiOhio State University

Tutorial: Material Requirements Planning265

Presenter: Edward Davis

University of North Carolina

xiii

ORGANIZATIONAL BEHAVIOR/DECISION THEORY

Behavioral Decision Theory II

Chairman: F. Hutton Barron

University of Kansas

The Effects of Cognitive Conflict and Goal Conflict on Task Performance and Interpersonal Learning . . 266

Richard A. Cosier and Gerald L. Rose

The Effects of Goal Setting and Knowledge of Opponent's Outcomes Upon Performance and

Satisfaction in a Distributive Bargaining Task 269

William J. Bigoness and Richard Discenze

Feedback and Task Predictability in Metric Decision Tasks 272

Neal Schmitt, Bryan W. Coyle and Larry King

Organizational Behavior II

Chairman: Thomas F. Urban

University of Iowa at Iowa City

Organizational Environment, Differentiation and Perceived Environmental Uncertainty 275

Stuart M. Schmidt and L. L. CummingsOrganizational Adaptation to the Environment: A Review 278

Charles C. Snow and Douglas Darran

Practical Procedures for Systemic Theory Testing 281

Jerald W. Young

Behavioral Decision Theory HI

Chairman: Orlando BehlingOhio State University

The Effect of the Nature of the Decision Situation on Decision Making of Male and Female Groups . . 284

Donald Houtakker, Subhash Mehta and Kenneth J. RoeringComparing the Effectiveness of Design Methods: Some Experimental Findings 286

PaulC.Nutt

The Effects of Communication Restrictions on the Performance of Small Groups 289

Peter Mears

Organizational Behavior III

Chairman: W. Clay HamnerNorthwestern University

Correlates of Work Values, 292

Ramon J. Aldag and Arthur P. Brief

Organizational Climate: The Need for Non-Rigorous Research 294

Marc J. Wallace, Jr., and Linda Krefting

Community Affluence and Work Attitudes ofMinority and White Workers 297

Jugoslav S. Milutinovich

TOPIC TABLE Sessions

Table 1: Operations ManagementModerator: George Gore


New Directions in Assembly Line Research 300

Richard B. Chase

Purchasing Management: A Research Frontier 300

Robert M. Monczka

Table 2: Strategy, Planning, and PolicyModerator: James Jewett

Vanderbilt UniversityA Study of Acquisitions and Divestitures: A Comparison of Literature Guidelines with the

General Electric-Honeywell Transaction of 1970 301

Paul Schoemaker

A Normative Framework for the Interaction of Corporate Value Objectives, CorporatePerformance Objectives and Corporate Strategy 301

Jackson E. Ramsey

xiv

Table 3: OptimizationModerator: Abdul Hamood

Ohio UniversityGeneralized Goal Decomposition: What Does It Model? 302

Richard P. O'Neil' '

Direct Search Over a Grid-Mixed Integer Optimization 302L. F. Simmons and James E. Walters

Table 4: Public Sector

Moderator: Wayne Chapman

City of Cincinnati

Emerging Population Growth of Standard Metropolitan Statistical Areas 303James L. Klemm and Alvin M. Strauss

Risk Determination in the Economic Evaluation ofPublic Water Resource Projects 303

Bernard W. Taylor, III, and K. Roscoe Davis

Simulation of the Denver Fire Department for Deployment Policy Analysis 304David E. Monarchi, Thomas E. Hendrick and Donald R. Plane

Table 5: Organizational Behavior

Moderator: Ronald Johnson

Northeast Louisiana UniversityA Descriptive Model of the Turnover/Nonturnover Decision Process ofProfessional Employees .... 304

Ronald D. Johnson and Edward M. Knod, Jr.

The Relationships Between Supervisory Leadership Styles and Subordinate Satisfaction and

Performances: Preliminary Findings 305

Jerry A. Wallin and Kent Curran

Table 6: Teaching Statistics

Moderator: G.M.Naidu

University of Wisconsin-Whitewater

A Critique of Introductory Business Statistics Textbooks 305

T. Hillman Willis and Fred W. Granger, Jr.

A Systems Approach for the Teaching ofProbability 306

Richard Lee Miller and Edward L. Marrinan, Jr.


Table 1: Strategy, Planning and PolicyModerator: John Grant

University of PittsburghAn Application of Multinomial Logit Models to Determine Fuel Substitution on the Industrial Sector . .306

Arthur Kraft and John Kraft

Table 2: Operations ManagementModerator: Richard L. Shell


Allocation of In-Process Inventory Capacity on Unpaced Production Lines with Heteroscedastistic

Processing Times 307

Philip Brumbaugh and L. Douglas Smith

A Comparison of Expected Losses and the Use of Conditional Probabilities with the OperatingCharacteristic Curve in Quality Control 307

William A. Holliday


Moderator: Fred Crandal

Southern Methodist University

Factors Affecting Meaningful Pay Increases 308

Linda A. KreftingDevelopment of an Empiric Model ofPay Satisfaction 308

H. J. Shapiro

A Factor Analytic Study of a Porter-Type Need Satisfaction Questionnaire 309

Bruce J. Walker and Thomas J. Maronick

Need Fulfillment and Satisfaction as Functions of Life Style-Work Group Structure-Task Congruities. .309

Nicholas DiMarco

xv

Table 4: Teaching and ComputersModerator: Kenneth R. Gordon

Ohio State University

Master Learning Strategy for Computer-Assisted Management Techniques 310

Loretta W. Hoover

A Computerized Approach to Teaching Process and Product Plant Layout Concepts to the

Undergraduate Student 310

Richard A. Kaimann

Computer-Augmented Instruction in Quantitative Analysis Courses 311

Ronald L. Coccari

Table 5: Curriculum DevelopmentModerator: Albert E. Drake

University of Alabama

Employers'Views on the Value of Specific Quantitative Skills 311

Robert L. Paretta

The Utilization of Quantitative Tools by School of Business Graduates 312

Thomas E. Schaeffer

Table 6: Corporate ResponsibilityModerator: David Murphy

Boston CollegeA Positive Plan for Monitoring the Power of Large Banks and Investment Firms 312

Louis R. Desfosses and Ephraim P. Smith

The Social Responsibility of Business 313

James H. Sellers

An Analysis of the Nature of Corporate Social Activities 313

Gerald D. Keim, James J. Benjamin, and Robert H. Strawser

Attitudes of Management Faculty Toward Corporate Social Responsibility 314

James J. Benjamin, Gerald D. Keim and Robert H. Strawser


Table 1: Goal Programming ApplicationsModerator: Richard A. Murphy

Procter & Gamble

An Integer Goal Programming Model for Capital Budgeting 314

Sang M. Lee and Arthur J. Keown

Educational Planning in Less Developed Countries by Using Goal Programming 315

John C. PapageorgiouMathematical Goal Programming for Application to Strategic Planning Systems 315

George Josiah

Table 2: MarketingModerator: Beverlee Anderson


Information Type and Source as Determinants of Expected Product Satisfaction 316

Linda L. Golden and Robert A. Peterson

Status Crystallization and Store Patronage .316

V. Kanti Prasad

Graphic Scale: An Economical Measurement Scale for Attitude Surveys 317

Chem L. Narayana and Charles M. Lillis

Table 3: Health Care SystemsModerator: Jack ReVelle

University of Nebraska at Omaha

Aggregate Planning in a Hospital Environment 317

William B. Lee and Andrew D. SzilagyiObserved Differences of Organizational and Managerial Behavior Among Seventeen Community

Hospitals and the Impact of Hospital Size as a Moderating Variable 318

David E. Nix and Ralph F. Catalanello

Factors Affecting Citizen Evaluation of Community Health Services 318

James M. Clapper, William M. Parle, Robert Pitts, John Sacco and John Willenborg

xvi


Moderator: Robert T. Justis

Texas Tech UniversityThe Effects of Appropriate and Inappropriate Rank Changes on the Performance of Individuals

in Established Groups 319

David Sprague, Gerald Rose and Thomas H. Stone

The Impact of Locus of Control and Schedule of Reinforcement of Motivation and Performance:

An Experiment 319

Arthur Brief, Alan Filley, and Gary Sell

Interaction of Dominance and Culturally-Defined Sex Roles 320

William W. Liddell

Table 5: Operations ManagementModerator: Robert C.Klekamp

Xavier UniversityA Simultaneous Planning Model for Production and Working Capital 320

Kenneth R. Baker and William W. Damon

Heuristic Decision Rules: An Analysis and Application to Operations Management 321

Jack A. Fuller

A Goal Programming Approach to Aggregate Production Planning 321

Thomas J. Hindelang, Gary C. Carlis and John L. Hill

Table 6: International Marketing

Moderator: George E. Hartmen

University ofCincinnati

Estimation of the Market Potential for American Metalworking Machine Tools in the Soviet Union:

An Aid to the Market Penetration Decision 322

John J. Brock

The United States'Lagging Technological Progress-The Effects on the Balance of Payments 322

Abdul Z. Basti

Environmental Indicators for the Selection of Investment, Licensing or Trading Channels Abroad . .

.323

James E. Hansz and James D. Goodnow


Table 1: Finance

Moderator: James J. Conway

University of Nebraska at Omaha

Homogeneity of Electric Utilities Over Time 323

Z. Lew Melnyk and Antonio J. Bailetti

A Program for Portfolio Selection with Rebalancing324

Joel N. Morse and RudolfHommes

Valuation Models and Discount Rates: A Comparative Analysis 324

Raymond Neveu and John Martin

Table 2: Statistics

Moderator: Roger Burford

Louisiana State University

Bayesian Approach to Maximum Likelihood Estimation for Parameters of Certain Lifetime

Distributions •

325

V. M. Rao Tummala, S. K.Muddappa, and C. F. Miranda

The Statistical Analysis of an Experiment325

David R. Wheeler

Table 3: Market SegmentationModerator: James E. Hansz

Lehigh University

Multidimensional Segmentation of Housing Markets326

Donald J. Hempel, Dennis W. McLeavy and Jack Belkin

The Impact of Guerilla Warfare Strategies on Market Share: A Measurement Tool 326

George E. Stungis and Stuart Van Auken

Normative Market Segmentation Theory: What Aggregation Criteria Should Be Used? 327

John 0. Tollefson and V. Parker Lessig

xvii

Table 4: Public Sector

Moderator: William A. Fischer

Clarkson CollegeA Performance Evaluation Model in an MIS for Government Procurement Operations 327

Norval Frederick Pohl


Moderator: W. Clay Hamner

Northwestern University

Role Specificity and Group Process: A Theoretical Model and Instrument Development 328

James C. Quick and Terry W. Mullins

Size and Organizational Structure in Urban Transportation 328

Daniel Robey, M. M. Bakr, and Thomas S. Miller

The Effectiveness of the Relationship Between User Groups and Data Processing Centers—A Model

for Diagnosis and Prescription 329

W. J. Doll, Abdullah Ebrahim, Ali Mansour, James Trotta, and Thomas Shamrock

Table 6: Academic Administration

Moderator: Peter Biseiot

Michigan Technological University

Faculty Attitudes at an Ohio Institution ofHigher Education with a Predominantly Black Enrollment..

329

Louis V. Imundo and Michael J. Cleary

A Study of the Job Environment and Career Attitudes of the Full-Time Faculty at the Thirteen

State of Ohio Supported Institutions of Higher Education ...'.. 330

Michael J. Cleary and Louis V. Imundo

A Study of the Job Environment and Career Attitudes of the Full-Time Faculty at an Urban

Midwestern State University 330

Michael J. Cleary and Louis V. Imundo

AUTHORS'INDEX 331

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annual meeting of the american institute for decision ... · table6:continuingeducation moderator:...

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