annual report events plus ... memorabilia auction ... sports destination management...

14
Annual Report 2014 Tel (217) 423-7000 Fax (217) 423-7455 202 East North Street Decatur, IL 62523 decaturcvb.com Decatur Area Convention & Visitors Bureau

Upload: duongthu

Post on 19-Mar-2018

218 views

Category:

Documents


2 download

TRANSCRIPT

Annual Report

2014

Tel (217) 423-7000 Fax (217) 423-7455

202 East North Street Decatur, IL 62523

decaturcvb.com

Decatur Area Convention & Visitors Bureau

About Us

About Us

History

Founded on April 13, 1981, the Decatur Area Convention & Visitors Bureau has stood

ready to help visitors make the most of their time in Decatur and Forsyth. Originally

supported solely by the City of Decatur, the Village of Forsyth has also generously

supported the DACVB since 1993.

The DACVB is one of over 40 Tourism Bureaus in the State of Illinois.

Finances

The DACVB receives its funding from the following:

Illinois Office of Tourism/Department of Commerce & Economic Opportunity

City of Decatur Hotel/Motel Tax

Village of Forsyth Hotel/Motel Tax

The DACVB serves a single county area encompassing all of Macon County.

The Total Annual Budget for 2014 was $448,000 with the city of Decatur contributing

$240,000, the Village of Forsyth contributing $65,000 and a 2014-2015 Local Tourism

& Convention Bureau Grant of $143,000.

The State’s grant is based on a formula of hotel-motel tax, food and beverage tax and

local population. Each year the amount is different depending on the dollars they

receive.

Mission

The DACVB’s mission is to promote the Decatur/Forsyth area. This, in turn, increases

the number of day and overnight visitors; thus, contributes to the economic growth of

the area.

Pg. 1

About Us

Board of Directors

Executive Board

Carol Barnes, WAND-TV, President (2009)

Jack Kenny, Decatur Park District, Vice President (1995)

Mirinda Rothrock, Greater Decatur Chamber of Commerce, Secretary (2008)

Mark Avery, Grain Journal, Treasurer (2010)

Board Members

Mark Barthelemy, City of Decatur (2011)

Sandy Denton, Hawthorne Suites (2007)

Patrick Hoban, City of Decatur (2014)

Evelyn Hood, African American Cultural Museum (2012)

Larry Katt, Retired (1994)

Kassie Landry, Homewood Suites (2012)

Mike Mandrell, State Farm Insurance (2012)

Caitlyn Mooney, Decatur Conference Center & Hotel (2014)

Erin Reed, Education Coalition of Macon County (2013)

Donna Wickersham, Decatur Conference Center & Hotel (2014)

Kemper Willcut II, Del’s Popcorn (2012)

Pg. 2

Valued Partnerships

Valued Partnerships

Borg Warner Sports

Complex

City of Decatur

Cromwell Radio Group

Decatur Civic Center

Decatur Club

Decatur Magazine

Decatur Park District

Decatur Public Library

Decatur Public Transit

System

Events Plus

Farm Progress Show

Grain Journal

Herald & Review

Heritage Network

Hotels , Motels and Bed &

Breakfasts

Illinois Council of

Convention & Visitors

Bureaus

Illinois Tourist Information

Centers

Knights of Columbus Hall

Land of Lincoln Regional

Tourism Office

Looking for Lincoln

Committee

Madden Arts Center

Market Illinois

Masonic Temple

Meet Illinois

Millikin University

Mt. Zion Convention

Center

Neuhoff Media

Pla-Mor Lanes

Progress City, USA

Restaurants

Richland Community

College

Shelbyville Office of

Tourism

Spare Time Lanes

Sports Illinois

Ticket-N-Trips

Tour Illinois

Village of Forsyth

WAND-TV

Pg. 3

Community Profile

Community Profile

Decatur/Forsyth Area

Residents

o Decatur-75,000 (estimated)

o Forsyth-3,000 (estimated)

20 Hotels/Motels

2 Bed & Breakfasts

950 Tourism jobs

More than 1,400 Hotel/Motel Rooms

More than 60 Unique Restaurants

5 Golf Courses (3 public/2 private)

6 Museums

More than 200 Churches

18 Football/Soccer Fields

28 Ball Diamonds

Illinois Tourism Statistics*

More than 105.7 Million visitors to Illinois (4.5% increase from 2012)

Visitors spent nearly $34.6 Billion in Illinois (3.1% increase from 2012)

Illinois hotel-motel tax revenues for fiscal year 2014 were almost $2.5 Million

(7.4% increase from 2012)

Traveler expenditures directly supported 301,100 jobs

Illinois tourism saves the average Illinois household $1,300 in taxes each year

*State of Illinois Tourism Statistics based on most recently available data from 2013

Pg. 4

2014 DACVB by the Numbers

2014 DACVB by the Numbers

3 Trade Shows Attended

o Connect Marketplace, Rejuvenate, ASA National Convention

3 Golf Shows Attended

o Milwaukee, St. Louis & Chicago

o 458 golf packages sold (Scovill-168, Hickory Point-156, Red Tail Run-134)

270 New Facebook ‘Likes’, 1,855 Total ‘Likes’

77,908 User Sessions on website & 58,555 Unique Visitors

199 Visitor Guides Requested

3,127 Downloads of the Online Edition of the Visitors Guide

24,788 Visitor Guides distributed (2 issues)

Brochures/Visitors Guides placed at 13 Tourist Information Centers in Illinois

Total Tourist Expenditures for Macon County: $124,670,000*

$878,982.38 generated in Hotel/Motel Tax in Decatur & Forsyth

15,316 Total Hotel/Motel Room Nights Reported for an estimated Total Economic

Impact of $3,675,840

13,312 Total Hotel/Motel Room Nights Reported that the DACVB assisted with for

an estimated Total Economic Impact of $3,194,880

87% of the estimated Total Economic Impact generated was assisted by the DACVB

this year (A 17% increase from 2012 & 2013)

*State of Illinois Tourism Statistics based on most recently available data from 2013

Pg. 5

Sponsorships

Sponsorships ASA Men’s Fastpitch Softball

Blues in Central Park

Central Illinois Jazz Festival

Decatur Celebration

Decatur-Forsyth Classic

Decatur Police Benevolent & Protection Association Conference

Mattoon Academy of Gymnastics

Midstate Soccer Classic Cup

Optimist International Junior Golf Qualifier

Ursula Beck Pro Tennis Classic

New Events ASA Men’s Fastpitch State Tournament

Antique Auto Club of America

Games for Troops

Illinois Council of Convention & Visitors Bureau State Conference

Precision Aerial Ag Show

United States Tennis Association U.S. Open National Qualifying Event

United States Tumbling Association-Mattoon Academy of Gymnastics

o Southern IL State Tumbling & Trampoline Competition

o Tumbling & Trampoline Invitational & Team Trials

Pg. 6

2014 DACVB Assisted Events

2014 DACVB Assisted Events 4th Annual Chevrolet Hall of Fame

Museum Classic Car &

Memorabilia Auction

American Street Rod Association

Vintage Weekend

American Youth Basketball Tour

Antique Auto Club of America

Arts in Central Park

ASA (Softball) - Hall of Fame

Meeting and Banquet

ASA (Softball) JO 14 U B State

Tournament

ASA (Softball) Men's D and E

State Tournament

ASA (Softball) Men's Fastpitch

State Tournament

Baptist General State Convention

Blues in Central Park

Central IL Regional Chili and Salsa

Cook-Off

Central IL Girls Softball (CIGS)

Rebels Shootout

Central IL Jazz Festival

Churches of God State Women's

Ministries

Decatur Celebration

Decatur Commodores 16U

Sunnyside Invitational

Decatur Commodores 18U

Sunnyside Invitational

Decatur Fall & Spring Train Fairs

Decatur-Forsyth Classic

Dynamite Gymnastics Competition

East Central IL Highway

Commissioners

Eisenhower, MacArthur, & Stephen

Decatur Class of '59 Reunion

Elks State Free Throw Contest

Forsyth Youth League Tournament

Gem and Mineral Show

Haunted America Conference

IHSA Cross Country Sectional

IHSA Girls Class A & AA State Golf

Tournaments

IL Activity Professionals

Association

IL Association of Club Women &

Youth Affiliates

IL Association of County Veterans

Assistance Commissions

IL Association of Housing

Authorities

IL Police Association

IL Soybean Association

IL State Dart Tournament

International Workshop for Carbon

Capture

Jim Belushi and The Chicago

Board of Comedy

Macon County Festival

Pg. 7

2014 DACVB Assisted Events

Macon County Jokers

Macon Speedway - POWRi

Midgets

Macon Speedway - St. Louis U-

Pic-A-Part LUCAS Oil Late Models

MidState Soccer Classic Cup

Midwest Dueling Pianos

Midwest Electronic Gaming

Midwest Evangelism Workshop

Midwest Show Choir Invitational

Midwest Taekwondo

Championship

Millikin University Department of

Theatre & Dance Auditions

Millikin University Fall Family

Weekend

Millikin University Homecoming

Millikin University Softball

Millikin University Spring

Commencement

Millikin University Winter

Commencement

Millikin University Women's Fall

Golf Classic

Millikin University Women's Spring

Golf Classic

Moose Mid-Year State Convention

Optimists International Jr. Golf

Tournament

Penguin in the Park 5K

Police Benevolent & Protective

Association

Precision Aerial Ag Show

Pride of the Prairie Fall Marble

Show

Pride of the Prairie Spring Marble

Show

Progress City Cluster of Dog

Shows

Rodney T. Miller Triathlon

Seth Dunscomb Memorial Swim

Meet/Decatur Swim Club

Special Olympics Big Blue Blowout

Special Olympics Outdoor Sports

Festival

Stephen Decatur High School

Class of '79 Reunion

T.O.P.S. Club, Inc.

The New School Reunion

Tournament of Friends- Decatur

Youth Hockey

USTA Tumbling & Trampoline

Competition

USTA U.S. Open National Playoffs

USTA/Ursula Beck Pro Tennis

Classic

Vespers

Zone 5 Skeet Shoot

Championships

Pg. 7 Pg. 7

Pg. 8

Advertisements

Advertisements Discover Central Illinois Guide – circulation 60,000

Herald & Review Getaway Guide – circulation 30,000

Capitol City Visitor Guide – circulation 60,000

Land of Lincoln Visitor Guide – circulation 45,000

Illinois Times Summer Guide – circulation 28,000

Trailways Guide – circulation 800

Midwest Meetings (magazine/online) – print circulation 35,000

Decatur Business Expo Booth – attendees 1,400

Sports Destination Management (magazine/online) – print circ. 18,000

Golf Time – circulation 120,000

Encompass Championship Guide

BMW- PGA Guide

Shelbyville Visitors Guide

Decatur Magazine – circulation 22,500

USTA Tennis Tournament Book

ASA Tournament Book

Midwest TaeKwonDo Book

Illinois Travel Guide – circulation 350,000

DCCH In-Room Directory

Herald & Review Calendar – circulation 28,000

Millikin University Directory

Pg. 9

Marketing

Marketing

Spring/Summer

&

Fall/Winter Editions

of Decatur/Forsyth

Visitor Guides

List of services we

offer to Planners

Created with the

Heritage Network, this

brochure lists area

attractions

To entice potential

Planners to come see

our area, we offer them

this incentive

Pg. 10

Marketing

Marketing

Brochure Displays

America’s Best Value Inn

Country Inn & Suites

Decatur Civic Center

Decatur Conference Center & Hotel

Hawthorne Shuites

Quality Inn

Ramada Limited

Sleep Inn

Welcome Hotel & Suites

Radio

Central Illinois Weekend with Lindsay Romano – 14 minute interview about National

Tourism Week

Byers & Co. “Best of the Best” with Brian Byers – interviews and live remote at the

DACVB office

Neuhoff Media: Decatur/Forsyth Classic promotion – commercials for Tourism

Neuhoff Media: Fan Appreciation package – DACVB ads

Cromwell Radio Group: Millikin University Athletics Podcast – DACVB sponsorship

Cromwell Radio Group: Scott Busboom & Doug Wolfe – interviews for National

Tourism Week

Pg. 11

Marketing

Website

Redesigned with event planners in mind, the DACVB website offers visitors and

potential new clients a glimpse at the best of what our area has to offer!

Designed with Sports & Meeting Planners in mind, the website highlights services the

DACVB offers free of charge as well as information on area venues.

Pg. 12

Contact Us

Contact Us

Decatur Area Convention & Visitors Bureau

202 East North Street Decatur, IL 62523

Tel (217) 423-7000

Fax (217) 423-7455

decaturcvb.com

Teri Hammel, Executive Director, [email protected]

Katrina Wilkerson, Director of Sales & Media, [email protected]

Erin Reed, Director of Sales & Sports, [email protected]

Sarah Conley, Office & Services Manager, [email protected]

Pg. 13