annual business meeting - november 2019€¦ · internet carol hohle . 13% 5% 5% 1% 66% 9% website...
TRANSCRIPT
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Annual Business Meeting - November 2019
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WELCOME Jeff Clements
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Opening Readings Todd Wittenberg
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Agenda Overview Rindy Powell
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AGENDA • Business Meeting
• 2018 Annual Meeting Minutes / Approval • Treasurer’s Report • 2019 Year in Review • 2020 Strategic Plan Presentation • 2020 Board Election
• Break
• Lecture Workshop • Internet Workshop
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Minutes - 2018 Annual Business Meeting
Rindy Powell
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Treasurer’s Report - October 2019 YTD
Craig Hansen
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DONATIONS • Via Paypal
• link found on Contact page of website https://csmetrochicago.org/contact/ and in most e-newsletters
• Via Check • payable to Christian Science in Metro Chicago • mail to P.O. Box 768, Chicago, IL 60690-0768
Christian Science in Metro Chicago is a non-profit 501c3 organization.
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2019 Year in Review Jeff Clements
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2019 first full year of activitiesimplementing strategic plan ratified at November 2018 meeting
The plan directed us to focus on …
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2019 PLAN
1. Building a robust internet presence using both a website and social media
2. Exhibiting at two Body Mind Spirit Expos 3. Maintaining a telephone call-in line with programming
from The Christian Science Publishing Society 4. Providing a communication channel among churches
about our public-facing activities
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2019 REACH = 111,620 CONTACT POINTS
13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
Jan-Sep 2019
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2019 YEAR END TOTAL EXPENSES
$18,200 Internet $ 6,200 Expo $ 1,600 Print Advertising (Natural Awakenings Magazine) $20,400 Telephone Broadcasting $ 9,600 Field Communications
$56,088 Total ($60,000 budget)
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Internet Carol Hohle
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13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
INTERNET 75% Total Contact PointsJan - Sept 2019
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JAN-SEP 2019 INTERNET TRENDS
0
5000
10000
15000
20000
25000
2019 - Jan Feb Mar Apr May June July Aug Sep
Website Page ViewsFacebook # People Reached
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WEBSITE PAGE VIEWS
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FACEBOOK# PEOPLE
REACHED
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SOCIAL MEDIA • Facebook and Instagram
• 24 avg posts per month • Advertising
• reaching 2000-3000 people per $35 Sentinel Watch ad
• reaching 3000+ people per $50 lecture ad
• reaching 9000+ people per $50 Bible Lesson ad
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On target to reach goal of 10,000 page views in 2019.
43 avg page views per day.
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Spanish webpage added in September
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News blog feature added in March
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Expos Kim Schmidt
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2019 REACH = 111,620 CONTACT POINTS
13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
Jan-Sep 2019
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13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
EXPOS 6% Total Contact PointsJan - Sept 2019
Natural Awakenings Magazine 6,000
1%
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TWO EXPOS 1. March in Northlake2. August in Skokie
• 500+ conversations • 25 Science and Health sold • 3 lectures
71 new attendees9 church sponsors
• 15 volunteers
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ADVERTISING Natural Awakenings Magazine • Monthly display ads
and 5 calendar listings
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LOOKING AHEAD TO 2020 March in Northlake
• Volunteers and Lecture Sponsors Needed
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Telephone Broadcasting Charlie Ruckstaetter
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2019 REACH = 111,620 CONTACT POINTS
13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
Jan-Sep 2019
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13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
TELEPHONE 5% Total Contact PointsJan - Sept 2019
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2019 PHONE LINE RESULTS
• Average number of unique callers 423 or 5.85% increase
• Average number of calls is 6,172 or 12% increase • Based on Chicago area codes, 41% of calls from
Chicago
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• All messages responded to within 24 to 48 hours • Recent average of 9 messages per month • or over 100 CS conversations per year • Looking to support the Spanish phone line in future
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• Participated in CSPS Spanish conference call • El Heraldo only programming currently available • Working with Spanish translator to enhance menu
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Field Communications Rindy Powell
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2019 REACH = 111,620 CONTACT POINTS
13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
Jan-Sep 2019
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13%
5%5%
1%
66%
9%
Website 10,000Social Media 74,000 Expo 1,350Phone Line 5,400Print Advertising 6,000Field Communications 14,870
FIELD COMMUNICATIONS 13% Total Contact PointsJan - Sept 2019
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• 329 subscribers • Twice/month
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PRINT NEWSLETTERS
• Spring & Fall issues • Copies sent to churches
to distribute
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PUBLICITY TIPS
• Explains what CSMetroChicago does
• Offers tips for listing lectureon community online event calendars
• More about promotion support during our Lecture Workshop after the break
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LOOKING AHEAD 2020 Strategic Plan
Jeff Clements
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2020 PLAN
• Build on momentum • growing our internet presence • developing tools/incentives to connect online
community with us in person at lectures, our Reading Rooms, Sunday School and church services
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2020 PLAN
• Plan already sent to churches • Copies available to hand out today
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2020 PLAN
• Website & Social Media • Expos • Telephone Broadcast Line • Print Advertising • Field Communication
$27,500 $7,000 $22,500 $3,500 $11,500
$72,000
2019
$18,200 $6,211 $21,000 $1,600 $9,700
$56,088
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2020 PLAN
• Questions?
• Vote to ratify 2020 Strategic Plan
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2020 Board Election
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Ballot - 2020 Board Members• Christie Clarke, Naperville
• Jeff Clements, Evanston
• Craig Hansen, Naperville
• Juli Litzkow, 17th Chicago
• David Maney, Palatine
• Rindy Powell, Glenview
• Charlie Ruckstaetter, Palatine
• George Schultz, Deerfield
• Todd Wittenberg, Glen Ellyn
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Break
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Lecture Workshop Rindy Powell & Carol Hohle
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RENEWED SPIRIT OF COOPERATION
• 18 lectures during 2019 (13 in 2018) • CSMetroChicago and churches working together to
promote one another’s events • Attendance is up
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CSMetroChicagoSUPPORT
1. Listed on website 2. Included on events flyer 3. Posted on Facebook 4. $50 ad on Facebook/Instagram 5. Included in Natural Awakenings
magazine calendar listings 6. Mention in CSMetroChicago’s
e-newsletters
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TIPS DOCUMENT
• Available to download from website (see member page)
• A few print copies available today
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FLYER
• Current flyer design
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FLYER
• Design updated for 2020 • Spring season flyer - lectures
need to be booked by Jan 1
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FLYER
• Future possibilities • “regional”
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IDEAS? • Publicity ideas you have successfully implemented
SUGGESTIONS? • Ideas you’d like CSMetroChicago to explore
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Internet Workshop Jeff Clements, Todd Wittenberg & Carol Hohle
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TRENDS / OBSERVATIONS
1. Search engines offer answers to every query 2. Information at your finger tip 3. Social Media expanding beyond photo sharing to
include a way to communicate with like-minded people
4. Connecting online communities with in-person communities
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IMPLICATION #1“Search engines bring up answers to every query”
• SEO (search engine optimization) project • “Chicago Spirituality Podcasts” #2 Google
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IMPLICATION #1“Search engines bring up answers to every query”
• SEO (search engine optimization) project • “Chicago Spirituality Podcasts” #2 Google • “Chicago Spirituality Events” #5 Google
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IMPLICATION #1“Search engines bring up answers to every query”
• SEO (search engine optimization) project • “Chicago Spirituality Podcasts” #2 Google • “Chicago Spirituality Events” #5 Google • “Chicago Christian Church” Google Pg 3
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IMPLICATION #1“Search engines bring up answers to every query”
• SEO (search engine optimization) project • “Chicago Spirituality Podcasts” #2 Google • “Chicago Spirituality Events” #5 Google • “Chicago Christian Church” Google Pg 3
• Continue project in 2020 to optimize entire website
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IMPLICATION #2“Information at your finger tip”
• Website is not the sole location of information about us on internet
• Must have content on internet beyond website • social media presence • search engine presence
• Establishing Google Business account and exploring ways for our events and locations to be easily found
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IMPLICATION #3“Social Media expanding beyond photo sharing to include a way to communicate with like-minded people”
• Now advertising on new Facebook platform with dramatically improved results
• Sentinel Watch ad • $15 July - 90 reached; 15 clicks • $35 September - 3,700 reached; 44 clicks
• Lecture ad • $50 Spring 2019 - 3,500 reached; no click info available • $50 September - 4,900 reached; 199 clicks
• Free Facebook marketing expertise available - calls every two weeks
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IMPLICATION #4“Connecting online communities with in-person communities”
• Develop redeemable free gift coupons for online community to bring to lectures and Reading Rooms
• Offer churches opportunity to have individual webpage on website
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SUMMARY: IN 2020
• Build on these learnings • Maximize access to website content using
SEO technology • Expand presence on internet beyond our website
- Facebook, Instagram and Google • Develop tools/incentives to connect online
communities with in-person communities - coupons and individual church webpages
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IDEAS? SUGGESTIONS? • Please be in touch with Carol, Todd or Jeff
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Conclusion Jeff Clements
Thank you for attending today! New 2020 Board Members please come up front
for a brief meeting to determine your next meeting.