Join these Titans in Stamford, CT on September 11th & 12th... As they come together

for the first — and likely last — time under one roof...

Dan KennedyFamous for his NO B.S.

books and newsletters

influencing one million

business owners every

year. Legendary direct

marketing strategist and

Gary BencivengaHailed as "America's Best

Copywriter." Only spoke

publicly one time, at his

own retirement seminar.

Vowed never to speak

again. But he’s making his

Greg RenkerGuthy|Renker co-founder.

Once a DRTV pioneer, now

a world-leading direct

response titan, known for

brands like Proactiv,

Principal Secret, and Tony

Jay AbrahamHe's created $9.4 billion in

bottom line growth for

clients and has 15,000

success stories across

465 different industries.

One of America’s foremost

If you sell directly — over the Web or through the mail, to any market — this is the

live, once-in-a-lifetime event that can and will change your business and your life...

Announcing...

The Titans of DirectResponse

Today's Greatest Direct Marketing Entrepreneurs and Copywriting Legends...Together for an Exclusive, Once-in-a-Lifetime Event

Commemorating the Life of Boardroom's Marty Edelston...

... And you’re invited

one of the highest paid

copywriters, with fees

upwards from $75,000

plus royalties.

first and only exception to

honor his client and dear

friend.

Robbins’ Personal Power. business thinkers.

Ken McCarthyThe bridge between "old

school" direct response

and "new school" online

marketing. For over 20

years, his trainings like

the System Seminar have

been THE top place to go

to get an Internet

marketing education.

Perry MarshallThe engineer-turned-

marketer who "cracked the

code" on Google

AdWords and Facebook

advertising, Perry is also

the new go-to guy on

applying the 80/20 Rule

in sales and marketing.

Joe Sugarman

The man who sold over 20

million BluBlockers

Sunglasses by mail order

and that just scratches the

surface. Pioneer in every

selling media for over four

decades.

Fred CatonaDirect response radio titan

who helped grow

Priceline.com to $20 billion

valuation in 18 months.

Also behind radio success

of Disney Online and Free

Credit Report.com, among

others.

PLUS...

Discover the Selling Secrets of Boardroom’s current "Mount Rushmore of

Copywriters"... "A-List" writers responsible for more than 628 million pieces ofprofitable direct mail since 1995.

Eric Betuel David L. Deutsch Arthur Johnson Parris Lampropoulos

And much, much more...

Including a special VIP opportunity to enjoy one of the famous salon-style"Boardroom Dinners" with Dan Kennedy and special guests!

From the desk of Brian Kurtz

Executive VP, Boardroom, Inc.

Dear Business Builder,

He was one of the most-loved, most-respected men in the direct response marketing world.

After my friend, mentor, and business partner Marty Edelston passed away last October, I

knew I had to host an extraordinary celebration in his honor. To commemorate his life andcareer. On behalf of the incredible impact he’d had on my own and so many others’ lives.

And for a man who dedicated his entire life to both his own direct response business ANDthe entire direct response industry as a whole...

For a man who hired, worked with, and learned from nearly every Titan of Direct Response

of the last four decades...

I Could Think Of No Better Way than Bringing

Together

Today’s Sharpest, Most-Brilliant Direct Response

Minds

For A Very Special Event...

And Asking Them to

Share Their Most Valuable Insights with YOU —

One of Today’s Most Ambitious, Success-Oriented

Direct Response Marketers!

No matter how you’re involved in the direct response industry...

If you’re an experienced, wildly-successful, wealthy marketing company owner, CEO,

executive, or copywriter looking to 10X your future success...

If you’ve established yourself with a profitable direct response business — online or

offline, in any media... And now you’d like to scale it, and turn up the growth to "11"...

Unlocking brand new opportunities and revenue potential...

If you’re not getting everything you want from your direct response business or career,

yet — whether you’re stuck, plateaued, or simply overwhelmed with the infinite

opportunities in advertising today...

And you’d like your next big breakthrough...

I speak with extreme confidence — from personal and business experience...

There’s ONE Answer to What Will Help You

Get From Where You Are To Where You Want To Be

In The Fastest, Most-Effective Way Possible...

Bring in the big guns! Mentors. Experts. TITANS.

Just a few minutes IN PERSON with any ONE of these experts can give you the

proverbial "keys to the kingdom." Or it can slingshot your business — from a basement-

office direct response startup, to becoming a $150-million, world-renowned direct response

empire, as it did for Boardroom.

And this September 11th and 12th could be your one and only opportunity to get the

attention and insights of ALL these titans, working together in one room to help you

transform your business.

"Down To His Last $3,500 — Then $100

Million."

True Story.

LESSON LEARNED:

A Few Minutes or Hours with These Titans — In the Flesh —

Will Completely Alter the Course of Your Business,

Your Career, Your Life!

Marty and Gene BOTH made millions as they worked together to grow Boardroom into one

of the world’s most-respected direct response companies.

But Marty didn’t stop with Gene. He used this lesson over and over again... Never hesitatingto invest the sweat-inducing fees of A-List copywriters and consultants. Just about every

Titan he could hire, he would, as fast as he could write the check...

Knowing that just one good idea — an offhand remark, a quip, a story of a seemingly-unrelated success — could be worth millions, if applied.

In fact, EVERY super-successful direct response business builder I know (we’re talking

1972. Our future-$100+-millionbusiness didn’t look like much.

Boardroom’s "office" was a desk in

Marty’s basement, squeezed

between the furnace and the wall.Marty had nearly burned through his

meager startup fund, and was down

to his last $3,500.

He had an idea he believed in —

and tenacity. But he did not have

sales.

However — even then, with his last

few dollars — he understood the

value of investing in Titans. So Marty

called the already-legendary GeneSchwartz, and asked him to write an ad.

It would cost him $2,500 (that’s over $9,000 today). More than 70% of his

budget — leaving him with barely enough to run his first test! Nohesitation. Marty wrote the check. And they went to work. A four hour

conversation. Marty talked. Gene took notes.

That evening, in the time his wife took to put on her makeup, Gene wrotean ad that would go down in history for launching one of the biggest, most

successful direct response companies of our time.

businesses in the $10s and $100s of millions) has adopted this attitude.

The single-smartest investment YOU can make, TODAY, in creating explosive

growth in your business... Is getting up close and personal with Titans who have "been

there, done that" so many times they could build a multi-million dollar business in theirsleep... Even if it’s simply hearing them speak in person — standing up and asking the ONE

question that will give you the breakthrough you’ve been chasing.

Marty practically structured his entire life and business around creating these

hands-on opportunities with The Titans of Direct Response.

In fact, Marty called it a good year when he

spent MORE on copywriters and consultants thanhe took home, as the owner of the company.

He knew how his bread was buttered.

In my 33 years here at Boardroom (I started in the list department way back in March1981!)... Thanks in no small part to Marty’s extreme generosity... I’ve been able to work with,

learn from, mentor under, and enjoy lasting friendships with many of these Titans.

And as Marty’s friend, I can say he had one of the most incredible business and marketing

minds of our time. Maybe that’s why he knew so well...

Your Path to Greatness Will Only Be Accelerated

By Working With, Learning From, and

Implementing the Teachings of These TITANS.

That by surrounding yourself with the smartest people possible... Getting "up close and

personal" with them... Your success becomes nearly impossible to avoid! (It’s a rule here at

Boardroom that if you’re the smartest person in the room, you’re doing something wrong.)

This — one of what I’ve observed were Marty’s four core principles for business and life

success — is a large part of why, over his nearly 40 years at the top of Boardroom, Inc.,

Marty became one of the most respected, revered men in direct response.

It wasn’t just because of his success, or the size or ubiquity of his company.

It was his integrity. His fundamental goodness and generosity.

It was the impact Marty had on so many people’s lives.

And Frankly, This Is Why The Titans of Direct Response

Are Coming Out In Droves for YOUR BENEFIT, At This

Once-In-A-Lifetime Commemorative Event for Marty!

When I say "once-in-a-lifetime" I know it rings of hyperbole. Very few events — no matter

how great they may be — are destined to leave a lasting impression, either on your memory

or your business.

For me, Gary Bencivenga’s "Bencivenga 100" seminar qualified. I’ve said Gary is

America’s best copywriter... And this was his one and only seminar appearance open

to the public (albeit with a $5,000 price tag) — only given as he retired!

Jay Abraham’s "Billion Dollar Internet Strategy Setting Summit" with Jim and Audri

Lanford — and an all-star cast of folks who are now internet legends, including the late

Corey Rudl — also qualified.

Also, Ken McCarthy’s "System Seminar" — which I attended every year — makes the

list. This is especially worth noting because this was one of the only "Internet Marketing"

seminars Dan Kennedy EVER agreed to speak at...

Not much else — the hurdle is high, so the list is rightly short.

But I’m certain because of the response I got when I floated this idea to a few of Marty’s

close friends among the "royalty" of direct response...

THE TITANS (not me) will make this two days you’ll never forget!

It started with an unexpected FedEx envelope

I received last October, shortly after Marty passed

away.

It was from one of my heroes, Dan Kennedy.

Dan and Marty admired each other so much... They thought

the same way about business-building, marketing, andentrepreneurship...

Dan’s poignant letter described — in detail — why Marty was

one of HIS heroes. I felt compelled to send Dan a copy of myeulogy that I delivered at Marty’s funeral... Which also told of

Marty’s heroic status...

My eulogy described what I believed made Marty, a self-

described "ordinary guy from Newark, New Jersey" anextraordinary human being, what I learned through

observation were...

Marty Edelston’s four core principles for business and life

success:

1. He outworked everyone

I was honored when Dan took these four principles and ran with them in articles and blogs...

And then I came up with a bold idea...

I wrote Dan another letter and said:

"Don’t we owe it to Marty and to the next generation of marketers and entrepreneurs to

teach these principles? Going deep into these principles with a live event would be game

changing, don’t you think?"

This was certainly a bold request... Dan is the most sought after guest speaker I know in

the marketing world today and he rarely participates unless the event is of the highest

caliber. In fact, these days he almost never agrees to speak at anything besides his own

events.

But I had history (and Marty) on my side... And a concept to help thousands of people in

Dan’s world and my world take their businesses to the next level.

Dan Agreed...

And "Titans" was Born...

Before we go any further, I have to warn you: This event is NOT created for "beginners"

or "opportunity seekers." If you’re looking for the best place to start a direct response

career, this is NOT it. While you’re still free to attend, your investment will best be spent

elsewhere.

2. He had insatiable curiosity

3. He surrounded himself with people smarter than himself whenever andwherever possible

4. He always thought about what he could do for YOU first...and he was

committed to saving lives both literally and figuratively

WHO THIS EVENT IS FOR: I built this event, from the ground up, for

SERIOUS direct response pros. Business owners. CEOs. Executives.

Consultants. Copywriters.

If you’ve already established yourself in this business and now you’re

looking to gain an unfair and extreme advantage over others...

Grow your business faster than your competition...

Create "control" marketing packages that trounce everything tested

against them...

Completely dominate your niche or your industry...

If You Don’t Get the Idea That

Doubles Your Business in the First 3 ½ Hours,

You Must Be Asleep At The Wheel!

Dan has agreed to be a "headliner" and I’m giving him a big chunk of the first day... (And

play an important part throughout the event, including as two of his close personal

colleagues take the stage on day two!)

And Dan is set to deliver unique, immediately-useful and totally mind-blowing

content for building a multi-million dollar direct response business...

Again, if you know me, you know I now have over 32 years in one of the top direct response

businesses on the planet under my belt. I spend in excess of $50,000 per year on my

marketing education — NOT counting all the consultants I hire. I’ve seen and heard just

about every innovative marketing idea out there. And still...

The principles, innovations, and strategies Dan shares — and especially the deep

psychology of super-effective direct response — consistently light up my mind and introduce

me to brand new possibilities for our $100-million business...

And are certain to do the same for YOU!

When I visited him in February to map out the event, he introduced me to insights even I’ve

never heard spoken — after spending decades working alongside the best in the biz.

And it will all start the first day as Dan and I team up to take a deep dive into Marty’s

principles, listed above. And though we’re doing it to celebrate Marty...

We’re making this all about YOU!

Our talk — a keynote "conversation" for the event, if you will — is called...

Take your business into new media, and uncover brand new,

untouched markets...

Use tested, proven, advanced strategies for creating such rapid

growth it’ll make your head spin...

Connect with the sharpest and most dedicated pros in direct

response, the "royalty" who wouldn’t miss one of these closed-door

Boardroom events for the world, and the Titans who will be joining us

for the first time...

Then you’re likely to take what you learn at this event and use it to

multiply your investment 10X, 100X, even 1,000X before next

summer... And you’re absolutely welcome and invited to join us.

"What It Takes To Be A Titan Of Direct Response...

And Business."

It’s all about how ordinary people can become extraordinary, based on the principles of

Marty Edelston.

Dan’s going to share his own stories about how he’s applied Marty’s principles to turn

himself into the direct response titan the world knows today.

(Dan has created one of the most successful "marketing advice" publishing and seminar

businesses on the planet. AND he has one of the most successful freelance copywriting and

consulting businesses, billing in excess of $2 million a year, year after year, for advice and

copywriting (part-time)... With 85%+ of all clients using him once, doing so repeatedly, someover 10, 20, 30 years... And a remarkable knack for turning start-ups and small enterprises

into very big ones — for example, a training company from "kitchen table" and barely

$100,000 in income "before Dan" to over $40 million with two training centers, hundreds of

trainers in the field, 12 revenue streams, and a 35% bottom line... A franchisor from 4 to 364

operating units in 38 months... And for creating "Evergreen Assets" for his clients — like the

full-page ad unchanged in 9 years, running profitably every month, the direct mail

(postcards!) to automated webinars campaign now in its 4th year, with millions of piecesmailed per year and tens of millions of dollars made. AND he has his fingers in a few more

pies — with equity stakes. AND he still spends an extraordinary amount of time AWAY from

his businesses — with his race horses at the track where he competes as a harness racing

driver!)

And I’ll share my own set of Boardroom "insider" stories featuring Marty, myself, and most

importantly...

What YOU can do — before you leave Stamford — to set yourself up to multiply

both your business and personal success. So not only are you experiencing far more

income and wealth 12, 24, 36 months from now... But you’re also enjoying more happiness

and time to spend on the things you love that don’t necessarily pay the bills.

Then I’m Taking Off The Reins!

And letting Dan run on brand new, exclusive content on direct response

copywriting — especially-tailored for the high-level, sophisticated direct response

marketers (like you!) that will fill this room.

(You know because of the nature of these events, often times the folks you’re rubbing

elbows with at the table — your fellow attendees who paid and are not speaking — are

ALSO marketing "royalty." It’s NOT just who is on stage that makes the Boardroom events

special.)

It will all start with an exclusive SAMPLE BOOK of Dan’s work, created only for this

presentation, and this audience. This will include ads, sales letters, VSL scripts, and more

— each worth between $1 million and $50 million to the clients...

And Dan will use this sample book to demonstrate — in a first-ever presentation — what he

calls The (Secret) SUPER-Psychology of Direct Response.

With over 40 years in the business himself, Dan’s been around this racetrack a few times.

And yet, he’s still innovating and coming up with new insights and new perspectives on how

to create bigger, more profitable promotions each time out of the gates.

In Dan’s words...

Here’s what he’s put together for

This EXCLUSIVE presentation:

By the time Dan is done with these first two presentations — our current schedule has him

slotted for the first 3 ½ hours — I’m certain you will be walking away with AT LEAST one big

idea that will double your business.

- 7 insights into the imbedded commands and behavioral

triggers that the most powerful direct-response

advertising, copy themes and offers connect to, at a

primal level — that I take care to place in every pitch

or presentation I craft. These are my ‘guiding lights’somewhat akin to Ogilvy’s lanterns.

- Even top pros in direct-response at least overlook or

neglect using this Super-Psychology in whole or part...Many may not even be fully aware of it and how it works.

- I would challenge even the most experienced, most

successful, wealthiest marketer, marketing company CEO,or top tier copywriter in attendance to honestly say he

exits this discussion without a new, sharper, clearer,

deeper viewpoint on creating maximum response to apply

in practical ways to existent and future advertising.

(For example: "unbeatable," existent controls can be

challenged with one or more of these seven Super-

Psychology concepts.)

- I have never before crystallized, condensed, and

shared this with any but a handful of top, private

clients or peers. It does not exist in recorded orpublished form."

And yet, Dan is just the FIRST Titan-level copywriter we’ll hear from. We’ll continue Day One

with TWO MORE rare and exclusive presentations from Boardroom’s own A-listcopywriters. Folks who wouldn’t be here or at ANY seminar, if it weren’t for their relationshipwith Marty.

First...

You’ll Discover the Proven Secrets to Creating

$1 Billion in Sales with Direct Mail!

After a delicious lunch with your fellow attendees, rubbing elbows with the attendees andTitans at the event, I’ll introduce you to Boardroom’s current "Mount Rushmore of

Copywriters."

Eric Betuel David L. Deutsch Arthur Johnson Parris Lampropoulos

Together, these writers have been responsible for a conservatively-estimated 628

million "control" pieces of profitable direct mail for Boardroom since 1995 (and

more before that!)... These are our top current copywriters, and among the very best A-list

copywriters living today.

Dan and I will moderate the panel, and we’ll spend a full 90 minutes getting into thesecopywriters’ heads... Discovering their secrets to "sales multiplied" ad copy that mails

profitably to millions, even tens of millions of households...

And here’s a fascinating fact: between everyone on stage, this panel will

represent WELL OVER $1 BILLION in sales generated through direct mail.

Every time I sit down and talk with one of these writers, or watch them break down

something they’ve written, or critique someone else’s work, I get a deeper understandinginto what makes buyers tick...

And how to generate maximum response with your sales copy!

We'll have a dialog. Dissect their thinking. And show YOU how to immediately apply it torevamp and re-energize your current promotions, plus amplify the selling power of everything

you write in the future. (Or use it to simply recognize good copy from the writers you hire, andprovide the feedback that will make it great!)

And Then...

A Moment the Direct Response World

Thought Would Never Happen...

Gary Bencivenga Speaks... Again!

Just in case you’re one of the tiny fraction of the direct response world who

doesn’t recognize what a momentous occasion this is, here’s a quick background.

IF YOU’RE MOSTLY AN "ONLINE" MARKETER:

Well, this will be especially valuable for you. I have a saying that "$1 perthousand marketing deserves $500 per thousand thinking." (And anotherthat "single-channel marketing is so boring" — but I’ll hold off on that for

later!)

If you’re spending something like $1 per 1000 names on your email list toget your message delivered, it doesn’t mean you should accept just anyweak pitch that you can cobble together. Even if you can eke out a profit

at marginal response rates, you’re eroding trust and decreasing the valueand future responsiveness of your list.

When you apply the proven selling principles used by the A-list, bestwriters of $500+ per thousand direct mail, you’ll immediately increase

your sales and profits. Your customers will love you more, and stick withyou longer. You’ll be able to profitably acquire leads and reach new

markets that your lazier (or less astute) competitors won’t. And you’ll beable to build your business into a Titan of your industry.

And it will all start by listening to Boardroom’s "Mount Rushmore."

Nearly every A-list direct response copywriter today tells

their own version of this story: Once they hit the big leaguesin this business, they recognized one copywriter whose copy

was head and shoulders above the rest: Gary Bencivenga.When they opened the mailbox, they’d go twitterpated if therewas a new piece of Gary’s copy in there. And they’d spend

the next month dissecting every line, every word, to TRY tocapture his brilliance.

As A-list copywriter Doug D'Anna has put it, "If a copywriterbeats the control one out of four times, you've got a really

good copywriter. If he beats it two out of four times, you'vegot a great copywriter. If he beats it seven out of eight times, you've got Gary Bencivenga."

Many of Gary’s most famous, successful promotions were for Boardroom. Once he got thecontrol for our flagship newsletter, BOTTOM LINE/Personal, he didn’t give it up until

retirement.

Gary was, in fact, on Boardroom’s ORIGINAL "Mount Rushmore of Copywriters." He, Jim

Rutz, Mel Martin, and Gene Schwartz would have rounded out the panel of writers who builtour company from zero to over $100 million. Today’s "Mount Rushmore" all speak of Gary

with extreme reverence.

Gary famously NEVER shared his methods, except in hints to clients who’d pay

him at least $25,000 per project plus royalties (he was the FIRST to charge royalties).

He gave ONE interview, as he retired — with Ken McCarthy, another Titan who’ll be

at this event. And this was only ever made available to Ken’s private System Clubstudents. (But thanks to Ken and Gary’s generosity, YOU get a complimentary copy ofthat 4-CD recording when you join us in September!)

And then he put on ONE seminar. The only one he ever spoke at. It was his

retirement send-off party. And as I mentioned above, it was one of the few once-in-a-

lifetime events I’ve ever attended. It was sold out at $5,000 per seat, and DVDs haveonly ever been made available at $5,000 per set.

Then Gary took a vow of silence. He would never present at another marketing

seminar, or teach copywriting, ever again.

In fact, shortly after Marty passed away late last year, I approached Gary. I was trying todecide what to do for this year’s event. And when I proposed a workshop featuring him, he

politely declined.

But then word spread among his friends — the other A-list copywriters who are presenting

here — what a big deal this celebration of Marty’s life and career was becoming.

And so—at the 11th hour—Gary approached me and said, "I wouldn't do this for

anyone else, but if this is an event to honor Marty, count me in."

Here’s what you need to know about Gary and Marty... To understand why Gary would make

his FIRST and probably FINAL exception to his "vow of silence" for this event...

Gary and Marty ADORED each other. If Marty’s first principle was to outwork everyone, hehad a hard time keeping up with Gary. Their shared marketing tenacity tied them togetherat the hip.

Gary was a silent assassin on any control. He loved the financial rewards, of course. (Theroyalties from just ONE mailing — that mailed over 100-million pieces — bought his

oceanfront home in the Hamptons.)

However, it was winning that mattered most to him. He spent his entire career with this onequestion in his mind: "What is the secret to winning consistently against the best copywritersin the business?" And because of the system he developed — The Bencivenga

Persuasion Equation® — he reached a point where he’d win 85% of the time, almost nomatter whose copy he was competing with.

First a client, then a dear friend... Gary thought the world of Marty — and Marty, of Gary.That’s why...

In Celebration of Marty, Gary Will Reveal His

Gary would even go so far as to

beat the pants off his own controls!

In the mid-1990s, Gary had the latest control for BOTTOM LINE/Personal.

It was a gimmicky survey piece bringing in an off-the-charts response ona "bill-me" offer. But the pay-up was low, so he wanted to do better.

Gary took a complete 180-degree turn, and tested brand new copy, in abrand new format. A "bookalog" called "The Little Black Book ofSecrets." (You will also get a copy of this — see below.)

He did it again!

Before Marty could bring in another A-list copywriter to beat Gary, he’dbeaten himself. It got to the point that many times out, we’d just hire Gary

again to beat his own control — it was our best bet for finding an evenbigger winner. This friendly competition — for the common good — was

the foundation for their unbreakable bond.

Innermost Thinking and Success Principles...

Brand-New Content!

Gary does NOT wish to repeat the content he shared at his Bencivenga 100 retirement

seminar. Condensing those two magical days into 60 minutes would never do it justice. Andbesides, there are a few copies of the DVD still available, if you’re serious about learning

his methods.

Rather, in celebration of Marty's life, Gary decided he would give a talk summarizing

everything that he and Marty learned together. It's entitled "How Your Life Is Going toChange in the Next 60 Minutes."

In this extraordinary, transformative presentation, Gary will reveal:

How you can dream bigger and achieve more in your life than you ever

imagined possible—starting right now.

How Gary used these exact principles to rise from mediocrity to success as a

copywriter.

The 8 habits of super successful marketers, copywriters, and entrepreneurs.

The 12 most powerful secrets of High Probability Marketing. Why settle for a

gambler's odds when you can win consistently like "the house" always does? Here are

Gary's 12 simple secrets for shifting the laws of probability dramatically in your favor on

every campaign.

How to "reverse engineer" monster breakthroughs. Discover how much easier it

is to create big winners when you start by focusing on the end result you want, and then

work backwards to create it. This is Gary's all-time favorite secret for hitting marketing

home runs.

The three factors Gary looks for in the perfect headline or subject line.

Gary's favorite online marketing gold mine. Yours for the taking—millions of dollars'

worth of actual test results from current campaigns showing which subject lines are

pulling best ... as well as which colors, graphic elements, website tweaks, copy points,

calls to action, etc. are winning in A/B split tests.

The #1 secret of the legendary John Caples (one of Gary's mentors) for boosting

response. This secret is almost universally overlooked, even by top marketers and

copywriters. Apply it to your subject lines and headlines and watch your conversion

rates soar.

How to put your subconscious mind on "auto pilot" to write more compelling

copy, create best-selling products, and expand your business geometrically.

How to become one of the three most in-demand copywriters in your field. (Don't

aim to be "the best," just in the top three. Here's why.)

The simple 9-part "preflight" checklist that will tell you whether a piece of copy is

strong or weak before you run it. Instantly reveals—to expert or novice alike—where

copy falls short and where you must strengthen it.

A fascinating, totally counterintuitive new discovery in the psychology of

persuasion guaranteed to increase your response

And certainly much, much more...

Gary has become one of my own dearest friends and personal mentors. I don’t make an

important business decision without consulting Gary, or at the very least asking "What wouldGary do?"

Before he agreed to come out, I already considered this a "once-in-a-lifetime" event.Certainly the best marketing-related event of the decade. And yet I knew... The best would

be even better with Gary. With his 11th-hour choice to come out in celebration of Marty, nowI can’t think of anything that would make this a more special occasion.

If I were in your shoes — and I missed this opportunity — I know I’d end up looking back on itas one of my lifelong regrets.

Of course, we’re not even done with Day One!

And yet, before we get to the next Titan who will be joining us... I want to highlight anincredibly valuable gift you’ll be receiving that lets you take these superstar copywritershome with you...

A BONUS GIFT I’m told should not be sold OR given away...

And if so, should cost as much as the entire event!

"Boardroom’s GreatestHits"

Library of Direct Mail Control Packages...

While I’m on the topic of Boardroom’s top copywriters, if you follow our

company at all you may notice a few names that perhaps should bethere... Folks like Clayton Makepeace, Jim Rutz, Jim Punkre, Mel

Martin, Gene Schwartz, and others...

All legends... Titans...

Among the best copywriters to have ever walked the planet. And all folksMarty insisted on paying top dollar for to help him grow his business...

Knowing that an investment of $25,000, $50,000, even $100,000 ingetting a single direct mail piece written could come back 10X or even

100X over, when it became a winner.

Over the last few decades we’ve amassed a library of some of these

copywriters' greatest work... As PROVEN in the marketplace, byresponse generated.

And for the first time ever — for The Titans of Direct Response event —we’re digging into the archives. We’re looking for everything we can find

from our "Mount Rushmore of Copywriters" who you’ll be learning from atthe event... PLUS Gary Bencivenga... PLUS the superstars listed above.

We’re pulling out just about every control package we can find thatmailed profitably to AT LEAST 1 million names... Many in the 10s of

millions... Together, a total of over 1 billion pieces of profitable directmail.

Marty and I believed that studying great copy is the single-mostvaluable thing you can do if you want to make millions in this

business. This is the work of the masters.

You are going to walk away from this event in September with an archive

of "Boardroom’s Greatest Hits." Two binders — FULL — of many of themost powerful direct mail pieces from the last few decades. Plus

electronic versions of every package for your easy reference and study.

Okay, back to our Titans...

Al Gore May Have Invented The Internet...

But Ken McCarthy Created the World’s Most-Used

Repeatable Systems for Selling Online...

I know this sounds like hyperbole. But Ken actually put on the

very first internet marketing seminar, in Silicon Valley, in1994 — just as the Netscape browser was launching and the

"visual" internet was being born.

He then went on, in the 2000s, to create The System

Seminar. Today, nearly every so-called "guru" of internetmarketing was either a System grad, or learned their chopssecondhand from one of Ken’s students.

Ken’s annual System training was the "Mecca" of internet

marketing — and ALL the greats I know of in direct responsewere there at least one time, if not year after year.

Ken seldom speaks anymore. He has a small group of grads who he’s still serving to this

day, years after the last System training. To talk to him for an hour, you’re going to write a

$2,000 check.

But because you’re joining us for The Titans of Direct Response, you’re going to hear Ken

break down exactly how to apply the proven model of The System today. This is criticalinsight when social media, mobile, and so many other new distractions are competing for

your marketing resources.

What a way to wrap up the first day... You’ll get INSTANT CLARITY on the best way to use

One of the most consistent things our best copywriters have done tobecome master closers in print is to hand-copy great sales letters and

promotions, to absorb their selling secrets on a subconscious level.

This collection alone is enough to elevate your game to the highest level.

And it’s yours at no additional cost for joining us in September. (And hasnever been available anywhere else, at any price.)

the internet and other new media to multiply your direct response business. Using

repeatable systems that multiply your profits while shrinking your work load.

While Ken is known for being one of the Founding Fathers of modern internet marketing,

he’d hardly consider himself an "Internet Marketer." That’s part of what makes his approachso dang effective — and you’re going to learn his secrets...

AND THAT’S ALL JUST DAYONE!

Day Two Is Just As Packed With Life-Changing, Career-

Rocketing,

Business-Building Direct Response Principles and Strategies

From The Cutting Edge Experience of Even More Titans!

Marty was ALWAYS a fan of piling on value, and over-delivering in spades. So much so thatit’s simply part of our culture here.

That’s a large part of why Boardroom has a BUYERS list of over 4 million satisfiedcustomers. Why the Bottom Line brand grew to one of the world’s most-trusted names in

consumer publishing...

This is also why even a promotion for a $39 book or newsletter subscription has included, at

times, DOZENS of free gifts in exchange for response. And why — as you’ll see below...

You’ll walk away with a GIFT PACKAGE that simply cannot be rivaled by any garden

variety seminar promoter. The brief teases I’ve given you above barely scratch the surface.But before we get into all that...

Let’s dig into the all the Titans that are coming out — in the spirit of Marty’s generosity —toshare their secrets with you on day two!

Perry Marshall Will Show You A Scientific Formula to Uncover

10X Profits in Your Current Business...

Perry is one of my most valued "new" friends in marketing. Ifirst met him at one of Ken’s System Seminars years ago.

And he’s since went on to become...

The world’s most-quoted expert on Google

AdWords, and the author of the best-selling book on

how to use Google’s direct response platform to turn on

instant sales for your business...

The most cutting-edge Facebook advertising

expert on the planet, using scientific inquiry and proven direct response techniques to

uncover huge new lead and customer sources at a fraction of what you can get them

elsewhere...

AND — as if the above two weren’t enough — the NEW go-to guy on The 80/20

Principle, applying it to finding opportunities for 10X profits from your current business

(he’s built 80/20 into every level of his business and is experiencing exponential

success as a result)...

Prior to this year’s "Titans" event to commemorate Marty, these events were primarilyclosed-door, invitation-only workshops for "Friends and Family." One speaker, for one

whole day... Laying out the most cutting-edge, transformative principles and strategies formultiplying your business.

Last year’s event featured Perry... Where he broke down 80/20 and how to square it, cubeit, and more to multiply your business many, many times over... Including a tool he uses to

create instant cash infusions by uncovering "whales" in your current customer file.

Perry’s teachings have completely transformed our thinking here at Boardroom.

And he’ll lay it all out for you — with new insights and angles and experiences that he’spicked up since publishing the hugely-successful book on the topic last year. Plus you’ll get

a copy of his book (signed on request) for joining us...

And the Titans — and their brilliance — will just keep coming...

Jay Abraham Will Turn Your Business on Its Head,

Creating in You a Brand New Sense of What’s Possible...

And Show You The Most Rapid, Efficient Path From Here To

There.

I have Jay Abraham’s picture on the back of my office door. And it’s not because of

some strange fascination I have with the guy.

In the 80s and 90s, practically everybody in the entirenewsletter industry was prostrating ourselves at his feet. He

"got it" like nobody else. You’d talk to him for a few minutes,and he’d uncover an opportunity to double your business that

was, in retrospect, sitting in plain sight. "Once blind, but now Isee," is the best way of describing the type of hiddenopportunities Jay has always been able to uncover.

And he continues to do so with The Abraham Mind ShiftChallenge.

He points out the gold that’s sitting right there, at

the surface, ready to be mined... But that’s been all but invisible to you until he

opened his mouth.

IMPORTANT: Jay will NOT be delivering a speech, as valuable as that would be. Rather,

I’m going to do a RARE AND EXCLUSIVE INTERVIEW with Jay, on stage, where I force

him to distill his years of experience and his wide range of ‘systems’ into the mostimmediately-actionable steps you can take to unearth breakthrough opportunities in your

business. You’ve never seen or heard Jay work like this before!

By the time we’re done talking, you’ll see new possibilities in your business for doubling,

tripling, even growing ten times or more. With tiny actions you can take right now, toleverage hidden opportunities sitting right there in plain sight.

And Then Joe Sugarman Will Reveal the Strategies He’ll Be

Using To Take All the Principles and Insights Revealed at the

Titans Event... And Put Them In Practice In His Businesses...

(A Model YOU Can Copy!)

Joe is, among other things, a Titan of testing.

His space ads for "space age" gadgetry practically

invented the market Sharper Image later dominated. His

JS&A ads paved the way decades beforehand, selling

pocket calculators, digital watches, and cordless

telephones by mail when they were still rare (or

unavailable) on store shelves...

Then he went on to sell over 20 million pairs of

BluBlocker sunglasses by direct response, including space ads, TV, the internet, and

more...

All the way, testing strategies, tactics, new media... The works!

He was among the first to take credit cards via direct response... And to use toll-free

800 numbers in ads to get orders... He was an infomercial pioneer, and an early

adopter of the home shopping TV channels to drive sales...

And he’s written some of the best books on copywriting — based on over four decades

of tried-and-tested, proven direct response methods developed in his own

businesses...

And one of Joe’s biggest secrets to success has always been TESTING

EVERYTHING — and in the early days of building his multiple, multi-million-dollar direct

response businesses, Joe would have loved to have the opportunity that you’re going tohave at The Titans of Direct Response...

To sit down with all these great minds... Absorb their very best strategies, ideas, andprinciples... And take them home and immediately put them to work in his own businesses...

And so, like I’m doing with Jay, I’m going to tap Joe’s brilliance in an EXCLUSIVEINTERVIEW and get him to reveal how he relentlessly tests anything that looks like a goodidea... And uses that to create success after success — now spanning more than four

decades. Along with his best recommendations for what YOU can do in YOUR business tocreate optimum impact as a result of joining us over these two days...

(You know the old rule in direct response: list is 40%, offer is 40%, copy is 20%... Well, forJoe, EVERYTHING is 100%! You can’t help but walk away from one his talks not onlyinspired, but ready to go immediately generate more sales!)

Then after another delicious lunch, breaking bread with your fellow attendees...

Dan Has Called in Rare Favors to Bring in

Two Titans You’ll Almost Never See

at ANY Seminar, EVER.

When you’re putting on a tribute event like this one, it certainly doesn’t hurt to have DanKennedy in your corner.

Because not only is he plugged in and connected to the best-of-the-best in the informationmarketing world... He’s also personally admired by some HUGE Titans who almost nevershow their faces at seminars or events.

And yet, because of Dan and Marty’s relationship, Dan was willing to reach out to some ofhis most valued connections in the direct response business, to convince them to comeshare their wisdom and insights with YOU.

(This is a testament to who Dan knows an event at this level will attract... Serious,

lifelong students of direct response who are NOT just there to get the latest tip, trick, or

tactic... But who are focused on the PRINCIPLES and STRATEGIES that it takes to create apowerful, enduring business built by and around direct response marketing. If that’s you,know you’ll be in good company!)

Greg Renker of Guthy|Renker Fame...

$1.8 Billion per Year In

Direct Response Generated Revenue...

When Dan convinced Greg Renker to come speak with youin September, I was flabbergasted. This is a guy who built abusiness that’s doing more than $1.8 billion annual revenue

via direct response. He’s a DRTV Titan, but so much morethan that.

He was in the inaugural class at the Direct Response Hall ofFame. He’s received awards from Ad Age, Fortune, and Inc.Magazine, the Horatio Alger Association, and the ElectronicRetailing Association. His countless media appearances

include The Wall Street Journal, People, "Good Morning

America," "CBS This Morning," "NBC Nightly News," "60 Minutes," and "20/20."

And all with good reason...

Guthy|Renker were instrumental in launching Tony Robbins to the heights he’s achieved,starting with their early Personal Power infomercials. If Napoleon Hill’s Think and Grow Richhas been an important book to you, you can thank Greg — their first infomercial in 1987 putthe book back on the map.

They went on into the beauty and cosmetics market, and shared Victoria Principal’s beautysecret with the world. They were pioneers in the teeth whitening business, launching PerfectSmile with Vanna White.

And then — in a move that completely transformed the acne treatment market — theylaunched Proactiv. Which you can find advertised everywhere from your TV to your mailbox,

all the way to direct sale vending machines in malls and shopping centers.

They’ve also gone on to launch products with dozens of celebrities, entertainers, and

athletes... And continued to receive high praise from the direct response industry for theiraccomplishments.

As you’ll learn at the event, Guthy|Renker may be known as an infomercial

business. Because that’s what the public sees of them 95% of the time. But

that barely scratches the surface.

I mentioned my saying, "Single channel marketing is so boring." I believe it so much, I evenbought the domain name: SingleChannelMarketingIsSoBoring.com.

If you agree, you’ll find what Guthy|Renker does to be absolutely titillating!

Greg is going to share how he and his business partner — with no small contribution fromDan, who worked with them from their earliest infomercial days — built the business farbeyond DRTV...

Into a continuity business... A renewal business... A direct mail business... An online and e-commerce business... A database marketing business... A direct sale vending machinebusiness...

A TITAN!

When it comes to starting a direct response business... And growing it into NOT JUST amulti-million, BUT a multi-billion-dollar empire... We can all hold Greg’s business up as aparagon — a model to be studied, followed, and emulated.

And in this extremely rare appearance, you’re going to hear from the source himself whatYOU need to do if you’d like to follow in his footsteps and achieve just some of your

success.

Alongside Greg for this talk will be Guthy|Renker’s President and Chief Revenue Officer,

Seth Radwell. Seth was hand-selected in 2010 to further everything that the company hadbeen doing in multi-channel, and has led the way in digital, mobile, and social direct

response, and further developed their ecommerce and other direct sales channels.Because of his inside perspective on Guthy|Renker’s multi-channel approach, he’ll have aunique angle on helping Greg provide even deeper depth and dimension to all the lessonshe shares. Plus elaborate on the most cutting edge principles for applying direct responsein new media. This is the type of information you’ll never get at just any direct response

conference.

That’s why you’ll see me taking notes. At the height of our infomercial success, I was

spending over $80 million per year on media, generating well over $100 million per year inrevenues. We sold over 3 million books via direct response television over three years, at afront-end profit. But this is Greg Renker, the real "king of all media," and he is NOT out there,speaking at various seminars throughout the year, and he HAS GUARANTEED to be

remarkably candid and forthcoming... Revealing the true inner-workings of a $1.8-billion-plusdirect response business. So if YOU aren’t here taking notes, too, I ask, why not?

Next up...

The Amazing True Story of

Building a $20 Billion Business in Just 18 Months

On The Back Of Direct Response Radio

From Fred Catona...

What would you think if I told you that you could generate 2.2million responses to your advertising in 14 days? Now what ifI told you that you could do it with ONLY radio advertising?

Our next Titan has been there, done that — and he’s agreedto reveal his secrets.

As you’ll discover, radio is anything BUT a dead medium. Infact, you may or may not know that some of the biggestONLINE promotions in the last few years used huge radiobuys to drive traffic.

And while Fred Catona may not be a household name, manyof his successes are.

Priceline.com, turned to Fred to launch their company in 1995... And over the next 18months, they grew the company to over $20 billion valuation — with Fred’s radio marketing

the rocket fuel for that growth.

Fred’s agency — the first to focus solely on radio as a direct response medium — has also

been instrumental in the success of Free Credit Report.com, Disneyonline, and others.

If you’re serious about reaching markets your competitors haven’t touched... And

doing it with extreme profitability... You’ll want to be paying rapt attention...

Fred will share how his company creates such enormous success stories using direct

response radio to get new customers...

Secrets for targeting your best customers — at the lowest possible price... What youneed to know about repetition — that’s different than just about any other medium...Getting celebrity endorsements (for a pittance)... Creating "reactive" ads that change

with market demand... Maximizing listen-to-sale conversion rates... What makes ahigh ROI radio campaign... And how to turn on a fire hose of leads — whether forimmediate sale or follow-up marketing....

At Boardroom, we’ve had huge success with space advertising and direct mail. Online andvia DRTV. But we haven’t cracked the radio nut... Yet!

I know this is a presentation Marty would want to be in the front row for, and if you’re seriousabout using all effective media to generate huge traffic and sales volume... You will NOTwant to miss Fred’s presentation!

Then as our big celebration starts to wind down...

I’ll Let You Into MY Personal Mastermind...

I've got another group of "Titans" in my life who transcend "direct response" and have

dominated their respective niches... And they make a huge difference in the world... Andespecially in my world. I have to share them with you!

I’ve mentioned before that I spend over $50,000 per year on my marketing education,including coaching and mastermind groups I’m a part of...

I’m also well-known as being a member of Joe Polish’s $25k group — a groupdistinguishing itself by each of its members (serious marketers and business builders)being able to readily afford the $25,000 cost of entry...

But I’m also a member of what I call my "$25 Group." And no, that’s no typo. It literally cost$25 per person to be in the group. But there are only four spots, and none of them are open.

And I consider the three others in this group with me to be some of my most valued businessconnections.

Michael Fishman Jim Kwik Ryan Lee

Michael Fishman is well known as the ONLY person who presented at Gary

Bencivenga’s event, besides Gary himself... First a master list broker, now a strategic

marketing consultant and thought leader in the health and personal development

industry and founder of The Consumer Health Summit — one of the most anticipated

events each year for executives in his industry...

Jim Kwik is one of the world’s top accelerated learning and brain performance experts,

who has been sought out as a trainer by some of the world’s top organizations

including: Harvard, Singularity University, Nike, Zappos, GE, Fox Studios, and Virgin.

He’s even shared the stage with the Dalai Lama!

Ryan Lee is one of the most respected names in internet marketing, especially in the

health and fitness space... He’s widely regarded as the "experts’ expert" on continuity

income, internet membership sites, and modern-day entrepreneurship (his columns are

a favorite in Entrepreneur Magazine).

Together we'll show you how to translate all your new breakthroughs into rapidgrowth in your business...

You'll get the most powerful way to install what you've learned in your business …(includingan unexpected insight to getting 2X to 10X higher returns from these two days)…

Discover the secret to surpassing all your biggest goals and aspirations — faster — usingthe principle of the Mastermind…

And be able to recognize — as you look around at your peers at the Titans event — whatmakes for good mastermind partners, and who there might be the perfect fit (to help you geteverything you want in business and life, and add zeroes to your bank account).

And importantly — to bring it back full-circle from the presentation on day one coveringMarty’s four principles... Michael, Jim, Ryan, and I will share how we’re applying these same

principles in our businesses and our lives... Even teaching them...

And what an enormous impact it can have on YOU if you do the same...

And Then You’ll Get

ONE MORE CHANCE

To Pick the Titans’ Brains!

Frankly, the Titans we’ve been fortunate enough to bring together for this event — for the first

time ever! — are as excited about it as you are... Most of them — even with their incrediblybusy schedules — will be sticking around for the full two days, to learn from the strategies,

The Most Incredible Package of

Bonuses and Free GiftsEver Assembled for Any Marketing Event, Ever!

Again, it rings of hyperbole! But please do me a favor and hold judgment until you’ve readthe entire list... Because I’ve had more than one person tell me they’d come to The Titans ofDirect Response just to get their hands on all these bonuses...

In fact, when I showed Dan all the free gifts and bonuses I wanted to give you just

for joining us in September, even HE had a smile of excitement! Why? Because this is

a collection that could ONLY be assembled by Boardroom. Because of what Marty built. Andwhen it came time to hold a celebration, a commemoration, a tribute to his life and work...

Nothing less would do! And as you read, much of what you’ll find here are brand new gifts

we’ve never given out or sold before, at past workshops or anywhere else:

BONUS GIFT #1

A Special Marty Edelston Commemorative Collection... To help

YOU absorb as much of Marty’s business genius as possible... IncludesMarty’s I-Power book, the idea generation system that took Boardroomfrom zero to over $100 million... And a collector’s edition copy of

Marty’s I-Power Journal — exclusively reprinted for this event — a rarelook into how his brilliant mind worked... Plus an advance, limited-edition manuscript of a book on Marty’s four core success principles,stories and lessons shared by those who experienced his business

principles, and lessons the other titans will be sharing.

Which also means there will be opportunities to sit, dine, connect, and mingle

with the Titans in a way that almost NO other seminar or event will ever

provide...

And — at the end of day two — we’re going to fit every single speaker who’s still there up onstage... And give you one final chance to get your questions answered... To grill them onTHEIR biggest takeaways and action items based on what we all heard...

And to walk away from the event completely confident in what you will do when you get home— or perhaps, that night in your hotel room — to create an immediate impact in YOURbusiness...

magic firsthand...

BONUS GIFT #2

"Boardroom’s Greatest Hits" library of 1-million-plus-mailed

control packages — TWO binders full of printed controls plus

electronic versions... (I mentioned this above — it’s what I was told

should sell for the price of the entire event.) Marty and I believed you canlearn more by studying great copy than almost anything else. This is thework of the masters. Control packages that mailed at least a million

pieces each, going back more than two decades. Featuring GaryBencivenga, Clayton Makepeace, Jim Rutz, Jim Punkre, Mel Martin,Gene Schwartz — AND our current "Mount Rushmore", Eric Betuel,David Deutsch, Arthur Johnson, and Parris Lampropoulos... Together,

these controls represent over 1 billion pieces of profitable direct mail!

BONUS GIFT #3

Two powerful and transformative interviews on building a world-

renowned direct response business... Both feature Marty and I...

The first was with our friend Joe Polish, in 1994 — a "tell all" into thehistory, success, and failures of Boardroom — and you’ll get the CDsplus transcripts... In the second, Marty tells stories of the immortal Titan,Eugene "Gene" Schwartz — including how Gene and Marty worked

together to build each other’s businesses to staggering new heights ofprofitability and success (Gene’s unique business model revealed hereis one to study for consultants and copywriters!)...

BONUS GIFT #4

Even more Gene Schwartz materials — including a video you’ve

probably never seen before... You’ll get a copy of Gene’s classic,

Breakthrough Advertising — considered one of the best books onadvertising and copywriting ever written. Plus a special "Titans Edition"

DVD of a live presentation Gene gave at Rodale, where he revealed hisdaily habits and processes for creating multimillion-dollar sales copy.

BONUS GIFT #5

A Gary Halbert collector’s item... There’s no doubt in anybody’s mind

that Gary qualified as a true Titan of Direct Response. And he washugely influential on my thinking, and on what we’ve done here atBoardroom. And so — to make sure he was represented here — I’vereached out to his sons. And we’re finalizing a Gary gift for you that you

won’t be able to find anywhere else. I can’t tell you what it is... Yet... But Ican tell you it will reveal Gary’s best Titan-level thinking. If you’re a fan of

Gary (as so many of us are), you’ll absolutely want this in your collection.

BONUS GIFT #6

The only public interview Gary Bencivenga ever conducted...

With Ken McCarthy, for his System Club — and prior to the"Bencivenga 100" event. The only other recording of Gary — of his

seminar — goes for $5,000. This one is only available to SystemSeminar "graduates" and Ken’s private System Club members... YetKen and Gary have granted special permission for me to give YOUcopies as well... (One young copywriter I spoke with said this is their

most valued CD — and the foundation for much of their first decade ofsuccess in direct response.)

BONUS GIFT #7

A brand new look into the brilliant mind of direct mail genius Dick

Benson... Because we’re going to be talking about this "new medium"

called direct mail, I thought it would be incredibly appropriate to havethe king of direct mail represented... Dick Benson was one of mydearest mentors, and a Titan in the growth of Boardroom. Which is why I

was pleased to discover a previously unduplicated VHS tape of medoing a Q&A with Dick on testing and list segmentation. You’ll get acopy on DVD, with transcripts. Plus a copy of one of the most powerful,no-nonsense books on direct mail ever written, Dick Benson’s Secretsof Successful Direct Mail.

BONUS GIFT #8

Works of genius in direct response radio... From direct response

radio Titan and event speaker Fred Catona, you’ll get a CD package

called How to Make Big Money in Radio. It’s filled with proven examplesof what gets response... And why it works, based on Fred’s experiencecreating over $20 billion in value in just 18 months using direct responseradio advertising... PLUS, you’ll get a voucher good for $2,000 worth ofradio advertising with his firm — a generous addition to the package

indeed!

BONUS GIFT #9

An autographed (on request) copy of Perry Marshall’s book on

80/20 Sales and Marketing... I believe this was the most important

book for marketers written in the last year, and you need a copy.

BONUS GIFT #10

Marty was always about unlimited generosity... And also a believer that you had to have

the information AND the tools at your fingertips to make it happen. He believed in reading

everything, studying more, and learning at the feet of the masters. We built this package ofgifts and bonuses to reflect this philosophy. Marty would not want us to hold back. And so —as you can see — not only are you going to get two days packed with valuable content...You’re going to walk away with an incredible toolbox of resources to help you implement themost powerful strategies in your business.

Plus a collection of exclusive Dan Kennedy resources he’s

putting together just for YOU as an attendee of The Titans of

Direct Response, to multiply the value you get out of his

presentations... An exclusive sample book of ads, sales letters, VSL

scripts, and more, each worth from $1 million to $50 million to his clients— that he’ll use as part of his presentation on The (Secret) SUPER-

Psychology of Direct Response, covering the seven imbeddedcommands and behavioral triggers that he uses in every pitch andpresentation... Plus a copy of his ‘Eleven Agreements’ that outlines theladder agreements that must be established before a buying decisioncan be made (the basis for a $3,000 seminar in itself)... And an

autographed (on request) copy of his Making Them Believe book,giving even more dimension and immediate usefulness to lessons Danwill share at the event.

BONUS GIFT #11

And finally... Complimentary subscriptions to Bottom

Line/Personal and Bottom Line/Health... These newsletters were

Marty’s pride and joy, and now they’re yours, with our compliments.

The Big Question:"How Much Will This Cost Me To Attend?"

I’m not going to play a bunch of games with value builds and price drops. If you’re

the type of serious, lifelong student of direct response and business-building who is an ideal

guest for this special celebration... You already recognize the tremendous value we’ve puttogether. And you probably already know that similar events or seminars — if put togetherby just about anybody else — would likely run at least $10,000. We certainly wouldn’t haveany trouble filling the room at that price.

However — my goal with this event is NOT to maximize profits. As I said, this is a

celebration and a commemoration for my dear friend, Marty Edelston. And he was among

the most generous people you’d ever meet. And more than anything else, he LOVED to givein time, effort, and resources to support the direct response industry!

And so while we do plan to make a reasonable profit from this event (it will have taken meand my team nearly 12 months to put on, when all is said and done)... And certainly are NOTinterested in doing it at a loss...

I wasn’t going to charge what everybody else would for the event.

In fact, I had to "call off the dogs" when Dan started telling me where to set the

attendance fee... Dan recognizes that it takes a certain caliber of marketer to be interested

in attending an event hosted by Boardroom, Inc. But he wanted to take it one step farther.

He wanted to set a price that would "weed out the novices." He insisted you put up at least a$5,000 fee to walk in the door.

I knew where Dan was going. And I agreed that the event would be a bargain even at thatprice. But to honor Marty — and to open this up to the broadest qualified audience possible— I insisted on a much smaller fee to attend: $3,500.

And that covers both days of the event — including a delicious full lunch each day— PLUSthat incredible package of bonuses and attendee gifts you’ll take home with you. All the timeyou’ll spend mingling and connecting with the Titans and other top marketers who will be in

attendance.

Also: in honor of Marty’s extreme generosity, we’ll use 5% of the

top line revenue from this event to do good for our industry and

community. Marty was a huge fan and supporter of The Direct

Marketing Educational Foundation — now known as Marketing EDGE.

This is an entire organization dedicated to educating college students onthe opportunities and best practices in direct response. (I’ve served ontheir Board on behalf of Boardroom.) And because all our businessesgrow on the back of having the right people, it’s important to feed that

talent even before it walks through our doors or sends a résumé our way.So we’re going to take a full 5% of the total registration fees received forThe Titans of Direct Response and donate it to support the future work ofMarketing EDGE. When all is said and done, we hope — thanks to YOU— to fund over $50,000 worth of scholarships and direct response

educational programming in Marty’s honor.

WOULD YOU LIKE TO BRING A GUEST?

If you’d like to bring either a business partner or spouse, you can add ONE registration toyours for an additional $2,000. We ask that you only use this for business partners andspouses — verification may be requested.

This entitles them to all the benefits of attending, including the attendee gift package. If youhave employees, associates, or additional business partners beyond a +1, please register

them at the regular rate.

THE VIPEXPERIENCE

LIMIT 30 — first-come, first-served

Also — and I expect these to go very, very quick — I’ve put

together a very special, premium VIP experience. Because of

the nature of these perks, they’re limited to the first 30 to

reserve their spot at the VIP level. And once they’re gone,

they’re gone.

1. First is the opportunity, on the night of Thursday,

September 11th, to have one of the famous salon-style,

intimate "Boardroom Dinners" that Marty was

famous for... Featuring Dan Kennedy and special

guests! This isn’t just dinner in the same room. This is a

private dining experience with Dan Kennedy, special guests,

and just 30 VIPs, all dedicated to building their own direct

response careers and businesses. And this rare experience goes

far, far beyond dinner and dessert. As featured in the book

Networking Magic, these dinners are meant to showcase EACH

attendee, and offer the most stimulative, insightful

conversation and connection opportunities. While it’s up to

you to get out of this what you can, it wouldn’t be unheard of to

"Is there a guarantee?"

walk away from this dinner with a new 7-figure or greater joint

venture opportunity or business partnership.

2. Second, we’ll put YOU in the "hot seat" and

uncover your next big business breakthrough... David

Deutsch will provide the sales copy insights, angles, and

inspirations... And I will provide the market, list, and offer

insight... Together we’ll work from the front of the room to

break down your business and identify the next big opportunity

in your direct response business. This is a rare chance to get

this level of personal, catered advice. (Plus discover your own

breakthroughs as you listen to all the other VIPs’ hot seat

sessions.) This gives you an entire extra day of breakthroughs,

on Saturday, September 13th.

3. And finally, you’ll get a private tour of Boardroom,

Inc.’s world HQ and short meet and greet with Dan

Kennedy and me on the afternoon of Wednesday,

September 10th, the day before the event... While the

entire event takes place across from Boardroom’s offices, you’ll

be one of the few who actually gets to see the operation

firsthand. This gives you up close and personal time before the

event even starts!

Again, there are only 30 VIP spots available. They’re first-come,

first-served. So if this interests you, don’t delay.

The fee for this VIP level — including everything everybody else

gets, plus these three perks — is $5,000.

VIP +1... Again, you can add ONE business partner or spouse

to the VIP level for $2,000. Verification of relationship may be

required. If you want employees, associates, or additional

business partners to join you for the VIP experience, they can

be registered at $5,000 each, while spots last.

We have a limited number of seats in the Stamford Marriott, even though we’re basically

taking over their full conference facilities. We want every attendee there to be fully

committed to being there for the entire event. And so we will NOT offer the standard"Seminar Guarantee" where if you walk out after the first day, you can get your money back.

If there’s some real, legitimate reason you are unable to attend after registration, we’ll takecare of you. We have always done right by our customers, and will do so here.

We just ask that you return the favor, for us and your fellow marketers, and only reserve aseat if you’re serious about occupying it for the entire event.

"Is there a discounted room rate

at the hotel?"

Yes! The Stamford Marriott has set aside a block of rooms at the special rate of $139 pernight. After you register, you’ll get an email with our group code and a link to reserve your

room online, to get the discount as part of our room block.

"Can I just wait for the DVD?"

For non-attendees, maybe. For every previous workshop we’ve hosted, we’ve recorded

the workshops and had DVDs duplicated. However, we’ve only made those available toattendees, and they have not been made available for sale to the general public.

If a DVD is available following the event, it will be at premium pricing, like registration for theevent. And you will have missed out on all the in-person mingling, Q&A opportunities,networking, and more. (With far fewer gifts and bonuses.)

If you attend, DVDs will be available. And while we will charge a nominal fee for the

DVDs, I guarantee you will get a substantial discount to what the general public will have topay to add The Titans of Direct Response to your permanent collection.

NO FALSE SCARCITY,

NO NONSENSE

We can fit about 400 people in the room at the Marriott. Will those sell out? Quite possibly.Many of our presenters have tens- and even hundreds-of-thousands of customers and

followers who would love this rare chance to get up close and personal with them.

Dan alone attracts over 1,000 entrepreneurs, marketers, and business owners to each of

his big summits each year.

I’ve already heard from many who will come just because Boardroom is hosting, or becauseof their own personal respect for Marty. I know of one company that was trying to pre-register as many as 10 employees, each at full price.

Will the event be sold out if you ignore this letter today and come back tomorrow? Probablynot. But why risk it? Simply because you’re reading this far, you’re serious. Not only aboutthe chance to attend this once-in-a-lifetime event... But also doing what it takes — like

investing in the Titans, as Marty always did without reservation — to get that next bigbreakthrough in your own career or business...

The 30 VIP spots, on the other hand, are likely to sell out within days, if not

hours. If you want one, you’ll need to reserve yours immediately. Again, when they’re

gone, they’re gone.

If You’re Serious,

Register Now...

Here’s how to register (including how to pay by check)...

Fill out your payment information on the order form at the bottom of this page, and reserveyour spot. You’ll receive a follow-up email shortly with travel and accommodationinformation.

You can also contact my assistant Beth Carpenter to reserve your spot, if you’d like to payby check or order over the phone. Her email is bcarpenter@boardroom.com. Her phone is203-973-6272.

If You’re One of the First 50

To Grab a Spot Today,

I’ll Throw in Two More

Incredibly-Valuable Free Bonuses...

Bill Jayme was one of the top direct mail stars of the 20th Century... A true

Titan of Direct Response. He wrote a few packages for Boardroom in his day. But his

clients — and controls — were countless...

Names like Fortune, Inc., The New Yorker, Book-Of-The-Month Club, Esquire, The

Library of Congress, Louis Rukeyser, BusinessWeek, Worth, Sesame Street, Bon Appétit,

Food & Wine, HOME, Town & Country, Better Homes & Gardens, The Outdoor Magazine,

Health & Healing, Harvard Health Letters, Psychology Today, Harper’s, LIFE, Intellectual

Digest, Mother Earth News, Mother Jones, Newsweek, TIME, Utne Reader, Southern

Living, Air & Space, Scientific American, Condé Nast’s TRAVELER, Travel & Leisure, and

so many more...

Not only did Jayme often write the winningest packages in these publications’ history...

(Across the widest range of subjects!) Many times their publications ONLY were successful

because Jayme wrote the launch package and brought the very first readers in through the

door.

Boardroom owns the rights to The Bill Jayme Collection, including 11 CDs of Jayme’s finest

work... 210 individual direct mail pieces for 138 publications... Indexed and fully

searchable... Plus an exclusive interview with Jayme on direct mail marketing.

If you’re a serious student of direct response, every package in this collection is a must-

have source of copy inspiration. And it’s yours free if you’re one of the first 50 to grab your

spot!

Plus you’ll get yet another taste of the direct response genius that built

Boardroom, Reader’s Digest, and others... The book is called Confessions of a Direct

Mail Guy... From the late Gordon Grossman, who — in addition to his work with Boardroom

— was also responsible for huge direct mail successes at Reader’s Digest, Time-Life Books,

Avon, Rodale, Playboy, and more!

If you’ve ever thought about "swiping" the famous "Two young men" letter from The Wall

Street Journal, Grossman’s insights into it may make you think again. YES, it’s no doubt

that it mailed over 1 billion times. But by the time you’re done reading Confessions you’ll

understand WHY, and it’s not because it was unbeatable copy.

That’s just one of the many fascinating stories you’ll get out of this book. And again, all you

have to do is be one of the first 50 to reserve your spot today, and it’s yours at no

additional charge!

Will You Join Us For This Celebration?

I know Marty respected and admired these Titans so much, and it would mean the world tohim that they’re all coming out to commemorate his life and career, as part of this once-in-a-

lifetime event.

On behalf of Marty, myself, and all the Titans coming out for this special event, I’d love for

you to join us.

If you do have any questions that need to be answered before registration, please address

them to my assistant, Beth Carpenter. Again her email is bcarpenter@boardroom.com. Herphone is 203-973-6272.

Can I give you one more gift

to reserve your spot today?

I’d like to make sure you get IMMEDIATE value when you reserve your spot today. Acopywriter and friend, Kelvin Parker, reached out to me with a set of videos from GeneSchwartz’s European business partner, Christian Godefroy. Kelvin had asked Christian to

record a video revealing Gene’s secret habits, methods, and approaches that nobody shortof his business partner would know...

What Christian delivered was nearly 30 minutes of rapid-fire insight into the brilliant mind ofa copywriting Titan, including...

Gene’s shortcut to rapid research — his "secret assistant" that helped him uncover the

most valuable "bullets" information to feature in his copy, without lifting a finger (plus

Christian’s $1 technique he used to copy Gene’s method)...

Copywriting secrets Gene NEVER discussed publicly — including custom "software"

Gene used to KNOW (on demand) exactly the best words and phrases to include in his

copy, at exactly the right moment...

Gene’s unique relationship with money — how growing up poor and amassing great

wealth changed his views on money, and how it didn’t (critical lessons for all wealth

builders)...

The best way to make millions of dollars per year with ZERO full-time employees —

including how Gene made a fortune by NOT charging for his copywriting services...

Gene’s "puzzle" formula behind the most successful advertising appeals he ever

wrote...

Shortly after you register, you’ll receive a link to watch these videos immediately online!

(With special thanks to Kelvin and the Godefroy family for allowing me to share.)

I don’t believe there’s anywhere else you can get these videos today.

Enjoy!

And I look forward to meeting you in September.

Warmly,

Brian Kurtz

Executive VP, Boardroom, Inc.

Reserve your spot now for...

The Titans of DirectResponse

September 11th & 12th, at the Stamford Marriott, Stamford, CT

Register Now And Get:

Full access to both days of this once-in-a-lifetime event

A generous gift package for attendees only

A rare opportunity to rub elbows with direct marketing "royalty"

Choose Your Registration Level

Choose Your Registration Level

REGULAR REGISTRATION: $3,500.

VIP Registration: $5,000.

VIP registration is currently full. If you'd like to be added to the waiting list, please complete your

REGULAR registration, then contact Beth Carpenter by email at bcarpenter@boardroom.com or

by phone at 203-973-6272 to be added.

Please add a +1 for $2,000 to my Regular or VIP registration. (Name will be requested by

email.)

Business partner or spouse only, verification may be requested.

Roy

Name

First

Furr

Last

roy@freshlookinc.com

Email Address

roy@freshlookinc.com

Confirm Email Address

4028174888

Phone Phone Ext.

1201 Mulder Drive

Billing Address

Street Address

Your Information

Billing Information

Address (Line 2)

Lincoln

City

NE

State / Province / Region

68510

Postal / Zip Code

United States

Country

Select a card

Credit Card

Card Type

Credit Card Number

06 · June

Expiration Month

2014

Year CSC (?)

Common Questions:

Here are the answers to the most common questions, and additional details about TheTitans of Direct Response event. If your question is not answered here, please contact Brian

Kurtz's assistant, Beth Carpenter, by email at bcarpenter@boardroom.com or by phone at203-973-6272.

Note: Click the arrow icons to view the answers

What does the VIP option include?

What new and unique information will the speakers be

presenting?

What attendee gifts and bonuses will be given out?

Can you explain the +1 option?

Who will my fellow attendees be?

Will DVDs be available?

Can I pay by check?

Is there a guarantee?

What is the full event schedule?

Where is the event hotel?

Is there a special hotel rate?

What is the best airport to fly into and out of?