annie leonard & christina m. samala april 5, 2012 @ ntc nten
DESCRIPTION
From Environmental Campaigner to New Media Mogul. #12NTCstuff. Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN. Create clear and compelling messages Engage a broad audience through viral marketing Listen to your audience. Hello, world. Create clear and compelling messages. - PowerPoint PPT PresentationTRANSCRIPT
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Annie Leonard & Christina M. Samala
April 5, 2012 @ NTC NTEN
From Environmental Campaigner
to New Media Mogul#12NTCstuff
![Page 2: Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN](https://reader036.vdocuments.site/reader036/viewer/2022062321/56813c44550346895da5c1cc/html5/thumbnails/2.jpg)
•Create clear and compelling messages
•Engage a broad audience through viral marketing
•Listen to your audience
![Page 3: Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN](https://reader036.vdocuments.site/reader036/viewer/2022062321/56813c44550346895da5c1cc/html5/thumbnails/3.jpg)
Hello, world.
![Page 4: Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN](https://reader036.vdocuments.site/reader036/viewer/2022062321/56813c44550346895da5c1cc/html5/thumbnails/4.jpg)
Create clear andcompelling messages
We want a paradigm shift in the materials economy that transforms our current systems of production and consumption in order to create a more fair and just economy that serves ecological sustainability and social well being.
Our world is obsessed with stuff and the system is in crisis.
We’re trashing the planet.We’re trashing each other.And we’re not even having fun.
![Page 5: Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN](https://reader036.vdocuments.site/reader036/viewer/2022062321/56813c44550346895da5c1cc/html5/thumbnails/5.jpg)
![Page 6: Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN](https://reader036.vdocuments.site/reader036/viewer/2022062321/56813c44550346895da5c1cc/html5/thumbnails/6.jpg)
Clear and compellingmessages online
•Turn dense media into social media
•Smaller, simpler messages travel further faster
•Leave room for adaptation and improvisation
•Make it easy to participate
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![Page 8: Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN](https://reader036.vdocuments.site/reader036/viewer/2022062321/56813c44550346895da5c1cc/html5/thumbnails/8.jpg)
Engage a broad audience
![Page 9: Annie Leonard & Christina M. Samala April 5, 2012 @ NTC NTEN](https://reader036.vdocuments.site/reader036/viewer/2022062321/56813c44550346895da5c1cc/html5/thumbnails/9.jpg)
Engaging a broad audience online
• Standard social norms and rules apply (think: reciprocity and the Golden Rule)
• Know where the periphery is. Keep finding it, keep expanding it.
• The core builds strength
• The periphery builds size
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Listen Louder
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Talk WITH Your People(not at them)
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Listen to ALL the feedback,not just the good kind
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• Create clear and compelling messages
• Engage a broad audience
• LISTEN
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Thanks!
www.storyofstuff.org