annex3 portugal foods hogg

7/27/2019 Annex3 Portugal Foods Hogg

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Portugals Agrofood Sector Oportunities forBusiness and Cooperation

Isabel Braga da Cruz (knowledge Division)

Feira Alimentaria, Lisboa

17th April, 2013


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PortugalFoodsPortugalFoods

has the mission to reinforce competitiveness of foodindustry in the food sector:

By increasing the technologic index of enterprises,promoting production, transference of knowledge and itsapplication towards valorisation and differentiation of

food products;

By acting as a stimulus to Innovation, to Competitiveness

and to Internationalization.


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Portugal Foods:Umbrella Brand of the whole Agro-Food Sector,

promoted by the Agro-Food Cluster,it is recognised by the government and aims tocontribute positively for the promotion of

products, brands and enterprises, with the finalgoal of adding value to the country.


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Some members...


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REPRESENTATIVINESS OF Our associate MEMBERS

48 Food Industries:

Turnover: 2.000 Millions - 16% of the sector

Export Volume: 650 Millions - 18% of the sector

Employees: 14.250


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14 Universities and Institutes:

Almost 4.250 students;

High level ofscientific publications;

Direct Investment in R&D: 10 Millions

Big offer in Graduate and Post-Graduate Courses:

Food Technology, Food Science, Innovation,

Sustainability, Quality and Food Safety.

REPRESENTATIVINESS OF Our MEMBERS


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How Do we interact?

KNOW-HOW Internationalization

NetworkingNetworking

InnovationInnovation Competitiviness

Value & Sustainability


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STRATEGIC OBJECTIVES

1.Internationalisation platform

2.Meeting point university and enterprises3.Interaction with international communities Diaspora,

Alumni net


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STRATEGIC projects


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EnterprisesUniversities

Creation of new strategies for

internationalisation of

Portuguese Agro-Food

enterprises

Launching a new concept

and brand associated to

the Atlantic Diet

Portuguese lifestyle, as a

vehicle to promote

Portuguese gastronomy

Emerging

technologies

supporting

creation of new

products, with

premium quality

and extended

shelf life

Development of new

functional and

nutraceutical products

contributing to consumerhealth

Mapping

sustainability

concept within

primary sector

Creation of

new

training

profiles for

Food

Industry

Development of

new technologies

for valorisation of

by products from

food production


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PortugalFoods boosts the internationalization ofcompanies in the Agro-food sector, in a selective way,

through an active support, either in its capability tointernationalize, or by identifying and captivating

opportunities through Business Intelligence.


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Export Promotion Program

1) International Trade Shows (Fairs)2) Trade Missions3) Reverse Trade Missions of Importers / Distributors to Portugal

4) Onsite Promotion in International Retail Chains


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FAIRS - 2011

ANUGA COLNIA NOVI SAD SRVIA


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ALIMENTARIA BARCELONA SIAL CHINA

FAIRS - 2012


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PLMA AMESTERDAM WORLD FOOD MOSCOW

FAIRS - 2012


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SIAL PARIS SIAL PARIS

FAIRS - 2012


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SIAL MIDDLE EAST SIAL MIDDLE EAST

FAIRS - 2012


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TRADE MISSION: Peru & Colombia 2012


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REVERSE TRADE MISSION SERBIA & MAROCCO


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Onsite Promotion in International Retail Chains


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WHAT WE EXPORT?

Choc

olate

Fruits&Vegetables

Pasta

&CerealProducts

Water & Juices

Meat&Meatproducts

DairyP

rodu

cts

Codfish

CannedFish&SeaFood

Froze

nFish

Tomato&Tomatoproducts

Oliv

eoli

Beer

Coffee

Ric

e

Biscuits,Cookies&Pastry

EXPORTS 4.454 M


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Description of Portuguese food and beverage sectorDescription of Portuguese food and beverage sector

RELEVANCE OF THE PORTUGUESE AGRO-FOOD SECTOR

AgricultureFish and

Aquaculture

Food

Industries

Beverage

Industries

AgroFood

SectorRelevance

Direct

Employment539.000 12.810 95.139 13.901 660.850 18%

Gross Added

Value (M) 181 181 2.183 692 3.237 6%

Turnover

(M) 6.779 370 11.085 2.907 21.141 6%

Exports (M) 660 175 2.600 1.019 4.454 11%

Imports (M) 2.675 266 5.447 397 8.785 15%


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1. INTRODUO

PortugalFoods

Thanks!!

[email protected]

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