annelie näs - travel news studio digital 2015/06/01
TRANSCRIPT
![Page 1: Annelie Näs - Travel News Studio Digital 2015/06/01](https://reader036.vdocuments.site/reader036/viewer/2022062406/55c0f3dabb61eb99428b473f/html5/thumbnails/1.jpg)
@annelienaes!
MOBILT Travel News Digital Studio 2015
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ÖGONBLICK
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VI MÅSTE SLUTA PRATA
SKÄRMSTORLEKAR OCH BÖRJA PRATA
ANVÄNDARE
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69% ÄR UPPKOPPLADE TILL INTERNET I MOBILEN
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7,9h PER VECKA SPENDERAS PÅ INTERNET I MOBILEN
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50 % AV SVERIGES BEFOLKNING HAR EN SURFPLATTA
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25 % ANVÄNDER SURFPLATTAN DAGLIGEN
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@annelienaes!
2020 KOMMER 90 % AV VÄRLDENS BEFOLKNING ÖVER 6 ÅR HA EN MOBILTELEFON
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70 % AV SVERIGES KONSUMENTER HANDLAR PÅ NÄTET
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ENDAST 16 % TITTAR I BUTIK OCH KÖPER PÅ NÄTET
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@annelienaes!
HELA 50% TITTAR PÅ NÄTET OCH KÖPER I BUTIK
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@annelienaes!
Hur många tittar på nätet medan de är i en butik?
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57%
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2 451 000
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37 % AV SVENSKARNA HANDLAR PÅ NÄTET MED MOBILEN
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60 % VÄLJER MOBILEN EFTERSOM DEN ÄR NÄRA TILL HANDS & UPPLEVS SMIDIGARE
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4/10 HAR AVBRUTIT ETT KÖP AV ANLEDNINGEN ATT EN SAJT INTE VARIT MOBILANPASSAD
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@annelienaes!
”Om du behöver en knapp som säger ”till desktop versionen” har du misslyckats”
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@annelienaes!
1. ALLTID ONLINE 2. NYFIKNA 3. OKONCENTRERADE 4. OTÅLIGA 5. EGOCENTRISKA
6. SÖKANDE 7. LATA 8. EMPATISKA 9. AMBASSADÖRER 10. MEDVETNA
KONSUMENTER 2015
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@annelienaes!
HUR BEMÖTER VI DESSA?
1. ALLTID ONLINE 2. NYFIKNA 3. OKONCENTRERADE 4. OTÅLIGA 5. EGOCENTRISKA
6. SÖKANDE 7. LATA 8. EMPATISKA 9. AMBASSADÖRER 10. MEDVETNA
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@annelienaes!
ELITE HOTELS • STARTADE 1980• 27 HOTELL MELLAN LULEÅ & LUND• PRIVATÄGT• BICKY CHAKRABORTY• 1,9 MILJARDER 2014
CASE
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@annelienaes!
1. ALLTID ONLINE
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@annelienaes!
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@annelienaes!
När jag planerar min resa
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@annelienaes!
När jag är påväg till hotellet
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@annelienaes!
När jag redan är På hotellet
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@annelienaes!
VI VILL HA MER AV DET VI GILLAR
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2. OKONCENTRERADE
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3. OTÅLIGA
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@annelienaes!
En sida som omsätter 750k/dag skulle förlora 18 miljoner/år om sidan laddade 1 s långsammare
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@annelienaes!
-23 % Sidladdning
+17 % Konvertering
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4. LATA
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@annelienaes!
VÄLJ RUM VÄLJ BOKNINGSTYP
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5. MEDVETNA
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@annelienaes!
RÄDSLAN ATT FÖLORA NÅGOT ÄR STARKARE ÄN MÖJLIGHETEN ATT VINNA NÅGOT
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RESULTAT NYA ELITE.SE
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@annelienaes!
OKT 2014 - APRIL 2015 (JMF förgående år) • 35% INTÄKTSÖKNING I
MOBILEN • 16 % INTÄKTSÖKNING TOTALT • 35% ÖKAD KONVERTERING • ANDEL FÖRSÄLJNING I MOBILEN
HAR GÅTT FRÅN 5% TILL 10%
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@annelienaes!
OTÅLIGA ALLTID ONLINE
LATA OKONCENTRERADE
MEDVETNA
SAMMANFATTNING
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@annelienaes!
VAD SKULLE DU GÖRA ANNORLUNDA I MOBILEN OM DU TÄNKTE ANVÄNDARE
ISTÄLLET FÖR SKÄRMSTORLEK?
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@annelienaes!@annelienaes!
@annelienaes!@annelienaes!
HÖR AV DIG
ANNELIE NÄS @ANNELIENAES 070 620 03 36 ANNELIENAES.COM LINKEDIN.COM/IN/
ANNELIENAES