annabelle tealeannabelletealecopywriter.com/annabelle teale portfolio.pdf · owned crew’s local...
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A N N A B E L L E T E A L E
P D F P O R T F O L I O
Creative Copywriter & Marketeer
A highly creative individual with 7+ years of
copywriting & editing experience for print and web
along with managing marketing campaigns for
brands in the retail, lifestyle and hospitality industries.
I specialise in copy creation, content planning
and copy-editing, along with multiple marketing
disciplines, and take pride in my infinite attention to
detail, creative ideas and the ability to adapt to each
client’s tone of voice.
• Copywriting
• Copy-editing
• Proof-reading
• Content creation
• Content management
• Social media management
• SEO
• Campaign strategy
• Campaign execution
• ROI & KPI analysis
• Wholesale marketing
• Retail marketing
• Brand marketing
• PR
• HubSpot
• CoreMedia
• Almir
• Hootsuite
• Mailchimp
• Zeplin
• Asana
• Trello
• Google Analytics
• LinkedIn for Business
• Microsoft Office Applications
A B O U T M E S K I L L S T O O L S
Farfetch, February 2019-present
Content Writer (Freelance)
Creating content for a new global marketing project; copywriting and uploading
content via dual CMS systems. Curating product edits to support copy written.
www.farfetch.com
City Pantry, November 2018-February 2019
Campaigns Marketing Manager
Implemented an overarching strategy for marketing campaigns including
implementation, tracking and measurement. Wrote copy for all activity planned,
introducing new types of content. Modified and tested ‘untapped’ marketing channels;
one such test resulted in a 1,533% increase in engagement vs the previous test.
www.citypantry.com
We Are Famous, September-October 2018
Copywriter/ Content Editor (Freelance)
Rewrote and restructured all website copy to produce SEO-rich content. Website traffic
increased by 32% following the content update vs previous month.
www.wearefamous.co.uk
Crew Clothing Company, May 2017-November 2018
Channels Marketing Manager
Owned Crew’s local marketing efforts, implementing omni-channel campaigns from
creation through to reporting. Introduced a new approach to store-level activity via
experiential marketing. Produced copy for all marketing campaigns. Managed, from
concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop; partnering
with a leading UK FMCG brand.
www.crewclothing.com
Ted Baker, May 2015-May 2017
Marketing Executive - Wholesale (EMEIA Markets)
Managed the planning and execution of seasonal multi-channel marketing calendars
with major UK department stores and wholesale accounts/ partners across Europe,
Middle East and Asia. Supported category launches or strategic product focuses with
wholesale partners.
www.tedbaker.com
PANDORA Jewellery, November 2014-May 2015
Marketing Assistant - Retail (UK Market)
Contributed to retail and outlet store marketing activation planning and execution.
Created copy for seasonal emails sent out by PANDORA and franchise partners. Copy-
edited internal and external marketing materials.
uk.pandora.net
Michael Kors, October 2013-November 2014
Marketing Assistant - Wholesale (EMEA Markets)
Assisted with the planning and implementation of cross-platform marketing for
partners across 39 countries, including in-store and digital activations.
www.michaelkors.com
Her Campus Magazine, September 2012-June 2013
Co-Founder & Co-Editor-in-Chief
Launched Her Campus Nottingham, a digital magazine for university women.
Managed an editorial team of 35 whilst creating and posting topical content daily.
www.hercampus.com
C V
P R E V I O U S W O R K O V E R V I E W
C O P Y W R I T I N G W O R K D I G I T A L
Farfetch
Copywriting and copy-editing influencer
content as part of a new global marketing
project; building and publishing pages.
“Style and form make up a huge part of the east London creative’s life.”
www.farfetch.com/iggy_ldn
www.farfetch.com/koen_prince_fraser
www.farfetch.com/baynk
C O P Y W R I T I N G W O R K D I G I T A L
City Pantry
Designing, copywriting and publishing
bespoke landing pages to support my
marketing campaigns.
“Who said Valentine’s Day needs to be about dating? Celebrate food instead and get office catering delivered to treat your team.”
citypantry.com/chinesenewyear
citypantry.com/valentinesdayvendors
citypantry.com/tryvegalandingpage
C O P Y W R I T I N G W O R K D I G I T A L
Crew Clothing Company
Copywriting for emails as part of local
marketing campaigns.
“We’ve moved to Trinity Street from the Grand Arcade shopping centre. To celebrate, you’re invited to join us at our new store.”
C O P Y W R I T I N G W O R K D I G I T A L
We Are Famous
Copywriting and restructuring all website
copy to produce SEO-rich content which
was also in-line with the brand’s TOV.
“Founded by the creator of Britain’s Got Talent winners Collabro, Famous offers a wide selection of performance options to suit any event. We pride ourselves on our originality, with the ability to produce any entertainment you can think of.”
C O P Y W R I T I N G W O R K D I G I T A L
Ted Baker
Copywriting for blog posts on wholesale
partners’ websites as part of bespoke
seasonal marketing packages I had booked.
“Peer over the picket fence for a glimpse of Ted Baker’s SS17 men’s accessories collection... Here at Ernest Jones we are on hand to ensure you are kitted out to demand all the attention you deserve.”
C O P Y W R I T I N G W O R K D I G I T A L
PANDORA Jewellery
Copywriting for emails sent out by UK
franchise partners and PANDORA UK’s
central email system, including seasonal
and product launches.
“Whether your destination is a faraway shore or a cosmopolitan city, style your trip with this season’s key jewellery pieces...PANDORA’s new collection will whisk you away to a sun-kissed paradise.”
C O P Y W R I T I N G W O R K P R I N T
Crew Clothing Company
Copywriting for a print advert in Yorkshire
Life’s June 2018 issue. The objective was
to raise awareness of Crew in the region
and to support the new store which had
recently opened in York.
“To celebrate turning 25 years we’ve dipped into our archives to recreate the iconic pieces we’ve been making since the beginning.”
C O P Y W R I T I N G W O R K P R I N T
Ted Baker
Owning the copywriting and product
selection for a double-page-spread
advertorial in House of Fraser’s Christmas
2016 magazine.
“Put laid-back luxury in the frame with a nod to faultless tailoring, soft silhouettes and sharp new season accessories from Ted Baker. There’ll be no case of mistaken identity with these style clues.”
C O P Y W R I T I N G W O R K P R I N T
Crew Clothing Company
Copywriting for printed assets to support
local marketing initiatives, including flyers,
vouchers, bag drops, large and small format
POS and print adverts.
C O P Y W R I T I N G W O R K P R I N T
Crew Clothing Company
Copywriting for all printed and digital
assets to support the 25th birthday
pop-up coastal tour, which I managed
from concept through to execution
and conclusion. Assets included flyers,
bounce-back vouchers, POS, emails
and press releases.