© 2011 80/20 Maarketing Inc 1

© 2011 80/20 Marketing Inc 2

Table Of Contents My Personal Introduction ................................................................................................ 4

Don’t Just Survive… Thrive ............................................................................................ 4

The Missing Puzzle Piece ............................................................................................... 6

A Business For The Average Person? ......................................................................... 8

A Simple Plan For Attracting Dozens Of New Retail

Customers A Month—With Or Without The Internet ........................................... 11

The Ultimate Network Marketing Dream .................................................................... 16

Mass Communication Without All The Headaches .................................................. 19

The Network Marketing Rat Race ............................................................................... 20

Why Attraction Marketing DOESN’T Work For Most MLMers ................................ 22

This Sounds Great. . . But How Does This Fit Into My Current Business? .......... 23

Teaching Sells ................................................................................................................ 23

“The Majority Is Always Wrong” ................................................................................... 25

Do You Date People The Same Way You Prospect Them? ................................... 26

The Primary Method Of Communication Used By Your Prospects ....................... 29

Why The Internet Might Be Your Worst Enemy ........................................................ 30

The Power Of The Expert ............................................................................................. 32

Information Production And Distribution ..................................................................... 35

“He/She Who Owns The Content Makes The Rules” .............................................. 37

Legal Counterfeiting ....................................................................................................... 40

A $1.2 Million Dollar Lead Generation Example

(Or How To Make $36,205 Per Page Of Content) .............................................. 41

“But I’m Not An Expert” ................................................................................................. 43

The Real Reason Why Some People Make

47,600% More Money Than Everyone Else ......................................................... 45

A True Story: How To Cripple Your Network

Marketing Company In Less Than 90 Days ......................................................... 46

Cracking The Lead Generation Code ......................................................................... 48

When Attraction Marketing Becomes A Bad Thing .................................................. 49

© 2011 80/20 Marketing Inc 3

If You Don’t Give People A Reason To Follow You,

They’re Going To Follow Someone Else .............................................................. 50

The Only Real Currency (And Why You Don’t Have Any) ...................................... 52

Credibility Ranking & Recommendation Power ........................................................ 53

The Surprising Secret To Quickly And Easily Becoming

The Top Distributor In Any Company .................................................................... 53

The #1 Most Over-Looked Strategy To Becoming A

Prospect-Magnet (Plus, 133 Or More Ways To Differentiate Yourself) ........... 57

The Frame Is More Important Than The Message ................................................... 58

Positioning Yourself Against The Competition .......................................................... 58

Niche Specialization ...................................................................................................... 60

How To “Repackage” Your Product So That Your

Customer Sees It As One-Of-A-Kind… Even If Everyone

Else Is Selling The Exact Same Thing .................................................................. 65

The Future Leaders Of Network Marketing ................................................................ 67

A Quick Recap Of Attraction Marketing ...................................................................... 68

Join The Conversation .................................................................................................. 71

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response. This 143 page business plan has turned into something beyond what I ever could have imagined. Almost every day I hear from people who’s results have been nothing short of phenomenal. For the first time ever they’re making reliable, consistent money from their efforts and they finally feel like they’re building a real business. And even though the system was created for network marketers, it’s had a stunning impact on other “traditional” business owners as well. I’ve received letters from ever industry imaginable, from radio station sales reps… to water filtration installers… to insurance agents… all telling me that their sales or their income has never been higher. I recently held a contest to see if I could find the best success story from people who have put these methods to work. It took myself and one other full-time person over two months to go through all the stories we received and to interview the best ones! One woman was elated to tell me that thanks to my free newsletters alone, her income had reached the six-figure mark! She was just beginning to go through The Renegade Network Marketer when I talked to her. However…

For Many People, There Was Still A Huge Puzzle Piece Missing

I’d like to be able to tell you that every network marketer or entrepreneur I’ve ever tried to help has had their bank account suddenly flooded with an influx of cash. Unfortunately, that simply isn’t true. And anyone who makes that kind of claim is either lying or naive; or both. After being exposed to this new model of attraction marketing for the first time many people are left with even more questions than when they started. Questions like…

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your product or opportunity into a conversation (F.O.R.M. – family, occupation, recreation, money). Some of them even liked to dance around on stage to music. But one month there was a particular speaker that I’ll never forget. This one was different. She didn’t get all worked up and yell or try to motivate us. She was very professional and she presented a system for retailing our company’s products that I had never heard anyone talk about before. For once, this seemed like a real, legitimate approach to building my network marketing business. It was something I could easily see myself doing. She called it a “Health Awareness Seminar.” And all it was was simply an educational class that showed people how to start improving their health and their diet right now – without having to buy anything. First she talked about a few of the body’s different systems and how they worked. Then she gave a visual demonstration of the digestive system using a nylon stocking to represent the colon.

That’s Where Things Started To Get Messy With an apron and some latex gloves on, she began cramming the average American diet into the “large intestine.” Hamburgers, fries, a can of Dinty Moore, a jelly donut… even some Coke and a milkshake. Almost immediately the stocking began to clog up as the food clumped together and stuck to the sides. It looked like a boa constrictor that had just swallowed an animal three times its own width. In order to get it to pass through she had to constantly work it and knead it with her hands. It wasn’t a pretty picture – enough to scare anyone into giving up fast food forever. And a lot of people did. Then she started over with a brand-new, fresh stocking (if only it was that easy, right?). This time she began dumping apple slices, grapes, pineapple chunks, carrots, celery and all kinds of other fruits and vegetables down the tube. They all slid right through without a single hangup. This was totally different than the usual product shows we were taught to do where all we did was talk about how great our stuff was. Even the name “health awareness seminar” was very unintimidating and made it sound like you were going to get a lot out of it no matter what.

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my information was. There was no pressure, I hardly talked about my products at all and I didn’t even ask anyone to buy!

Then Something Amazing Started To Happen Word started getting out. People loved the information so much that guests were telling their friends about it and they were coming back each time with new guests of their own, and they weren’t even in the business! The audience kept getting bigger and bigger each time and I was taking more and more orders. But the truly amazing part is that…

People Were Literally – No, I Mean Literally – Lining Up To Get My Advice. . . As If I Was Their Doctor!

After the presentation, they would stick around and wait to ask me questions about all kinds of different health issues they had, even ones I hadn’t talked about. Many times I would have 8-10 people stand up and get in line to talk with me! They wanted to know what I thought about dealing with allergies… what my recommendation for diabetes would be… low-energy… ADD… arthritis… you name it. And they soaked up every word I said with complete, undivided attention. I couldn’t believe it! I wasn’t a nutritional expert. I didn’t have any kind of certification or degree. I had zero accomplishments to speak of and no extensive background to fall back on. In fact, the very presentation that I had given to them… I had just seen for the first time myself only a few weeks ago! And yet here I was, commanding as much respect (if not more) than their own doctor! This is what I had always wanted but could never get before when I was trying to force people to see how awesome my products were. I had always believed our products were the best but no one else seemed to care, no matter how hard I

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“This Sounds Great. . . But How Does This Fit Into My Current Business?”

This is a big question many people have after discovering attraction marketing. Also, there are a lot of books and lead generation systems out there about how to recruit people into your business. This creates confusion for those who want to know how to use this type of marketing to sell their company’s retail products. I cover this in my main course The Renegade Network Marketer and here’s where a lot of people get hung up: It’s not about health awareness seminars. It’s not about ebooks or webinars or lead capture pages or funded proposals or customizable marketing funnels or any of that stuff. It’s not even about the internet or the phone or hotel meetings or face-to-face appointments. These are all just tools, each with their own advantages and disadvantages. What it’s really about is a very simple formula that can be used in many different ways to sell many different things. Once you understand this two-word formula, the internet… marketing… recruiting… and how to finally start making some money with your home based business will instantly become crystal clear. Here it is:

Teaching Sells That’s it. It really is no more complicated than that. That’s what I was doing with my health awareness seminars and that’s what this whole big game of trying to get people to buy things from you is really all about. Look at everyone who is having success attracting people to them online. What are they doing? They’re teaching others how to do something.

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And in reality, this has always been the case all throughout history, it’s just that it’s become a lot more apparent and in-your-face during the information age. When you control the content… You become more valuable to your customers than the products you

promote. This is the much-sought-after-yet-little-known solution to the massive problem of attrition that every network marketer faces. Your distributors and customers have to be bonded to YOU, not a product or opportunity. Sales reps are a dime a dozen. But someone who goes above and beyond and teaches their customers is a rare thing. When you do this, you have the ability to promote anything you want at any time, making you more financially secure than any one company can. If a company you promote goes down the tubes or you find something better, no problem. When you produce the content your customer’s loyalty is with you and they will take your recommendation on anything.

Search engines and other websites will love you and reward you with swarms

of free visitors to your sites. Other people will pay you to let them advertise on your sites and they’ll even

pay you to let them use your content. You’ll get free sales and leads from word of mouth like you’ve never

experienced before. MLMers are often told that the network distribution model is so powerful because of word of mouth, yet for some reason very few people have ever truly experienced what it’s like to have their message spread out-of-control like a wildfire.

Why? Because regular sales reps who have only ONE agenda – getting the sale – don’t get word of mouth referrals. People who position themselves as leaders by teaching others do. Just as I was writing this report I received an email from one of my subscribers that illustrates this point perfectly:

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Like many companies, this one had sales training courses and other material that it typically only sold to distributors who were already in the business. But I figured that if the free content I was giving away produced such a high quality lead, charging people for additional how-to information would create an even more qualified prospect for my business. So I asked the owner if I could buy their courses at wholesale and re-sell them on my website at retail. I’ll never forget the conversation. They weren’t used to selling large quantities of these and I wanted to make sure that they could handle all the orders I was *going* to bring them. Because of the incredible results I had been getting so far, I knew people were starving for this kind of information. Understandably the owner thought it was all talk. With a little chuckle, he replied, “don’t worry about that part Ann. We can handle whatever you can bring us.” What happened next floored me… along with everyone else.

In Less Than Three Months I Was Selling So Many Courses They Couldn’t Hire People Fast Enough To Keep Up With All The Orders!

I was getting close to 7,000 unique new visitors to my website every day and was taking over $75,000 in orders every month. I expected it to go well, but not that well! Now before you think I’m getting all “hypey” on you here, there’s a couple things you should know: 1) To say that I was working more than full time on my business at this point would be an understatement. And… 2) I had some help. By this time I had been forced to hire a couple people just because of all the prospects who were calling and emailing me (easiest place to look if you’re in this situation: people who are already in your organization). I was now sponsoring 50 or more people a month without even talking to them and dozens of people on my team were sponsoring anywhere from 10-20 people a month. Every month corporate posted a list of the top performing distributors in the company, and every month 80% or more of those listed were people on my team.

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“expert authors” link in the upper left hand corner. You’ll find over 125,000 very ordinary people who happen to like the idea of being their own boss – just like you – who are all enjoying the freedom and peace of mind that can only come from daily sales and leads on autopilot. Go ahead and click on a few of them and see what they’re up to. Many of their articles are as short as three paragraphs. Click on their links at the bottom and see what they’re promoting. You’ll find every niche and industry imaginable, from cell phones to debt consolidation to coffee. Are they doing anything you couldn’t do? It wasn’t all smooth sailing though. I started to run into problems. When I ordered more training courses I placed the order with my company who then placed the order with their supplier. The supplier then shipped the courses to my company who then shipped them to me. My home had become a makeshift warehouse/USPS depot. Being an MLMer I was used to this kind of “home takeover,” but the problem was we weren’t getting the courses fast enough. At times I was forced to slow down, and even pause my advertising altogether, because they couldn’t keep up with all the orders. On top of that, their customer service was starting to suffer because of the rapid growth. (I’m not suggesting this is what you want to happen, but it just goes to show the power of information marketing.) We talked about setting up dropshipping and I was even considering going directly to the supplier, but then I realized something: What was stopping me from putting together my own information product? If I did it in an electronic format (aka – an ebook) keeping up with demand would never be an issue… plus… the people who came to my website were begging me to show them how to setup their own marketing system! The sales training course was great (and still infinitely better than the painful and humiliating techniques most distributors are taught to use), but what people really wanted to learn was how to get prospects to call them, like I was doing. So I compiled everything I had learned about marketing and lead generation up until that point and released them in an ebook called The Renegade Network Marketer.

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quickly collapse. Credibility is everything. And it’s very difficult to influence anybody if you don’t have it. This is bad news for us because we all know that our biggest problem as network marketers is that no one takes us seriously. The best way to permanently solve this is by increasing what I like to call your “credibility ranking.” Many people, after getting started with the basics and generating a few new leads a day for their business, want to know how to take their attraction marketing to the next level. For me, there were two key factors in blowing past the part-time/side income level and jumping to the six figure mark and beyond: 1) Creating my own content 2) Gradually creating more and more “advanced” levels of content Now, I’m not saying that you’re going to be able to retire tomorrow by doing this or that you even need to take it as far as I did. What I am saying is that anyone can easily get a few hundred top-quality prospects contacting them every month by implementing just a fraction of what I’m talking about here. And once you’ve started doing this using some super-simple techniques like blogging, video sharing, article marketing, social networking, etc… your next major breakthrough is not far off. Okay, here’s how it works:

Your Prospects Equate Different Types Of Content With Different Levels Of Knowledge Or Expertise

The more effort it takes to put something together—or more importantly, the more effort your audience thinks it takes to put together (think Dr Phil)—the higher your credibility ranking. The higher your credibility ranking, the easier and easier it gets for you to make money.

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If You Want To Become The Top Distributor In Any Company, This Is

The Easiest And Fastest Way To Do It Since I decided to come out with my own info product, I’ve become the number one affiliate/distributor for many different programs by doing nothing more than sending out a few emails! For just one such program I promoted about a year ago I now collect regular five-figure checks every month and have done nothing to actively promote it since. All this stuff isn’t about taking you away from what you’re currently doing, it’s about causing a crowd of people to be magnetically drawn to… and to come under your influence and happily give you money. The amazing thing about it is it’s totally under the radar. While everyone else is trying hard to pressure people into buying, producing your own content allows you to influence the crowd in a more subtle way. You’re perceived to be more of a friend than a salesperson. This results in people wanting to buy from you repeatedly. Here’s a very short list of some different types of content you can create. Generally speaking, the same piece of content in physical form carries a higher credibility ranking, ie – an actual physical book vs an ebook.

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If your company has one main product, you can all market the same product, each taking a different angle. Or, if you have multiple products, you can do the same. This is what my team and I started to do with our health awareness seminars. As we started to grow, each of us began specializing in different areas. I started with digestive health and eventually others branched out into dental health and women’s health. If you’re not in the health and nutrition industry, all the same principles apply. For example, if you sell legal insurance there are all kinds of different niches. Traffic violations DWI/DUI Criminal actions Civil actions IRS audits Personal injury Divorce Workers comp Medical malpractice Bankruptcy I know of one person who makes a very good living online by marketing specifically to people with speeding tickets.

The Future Leaders Of Network Marketing Targeting a specific niche like this is not mandatory to get started in attraction marketing, but if you can begin identifying a certain group of people or a specialty that you want to go after, you will be light years ahead of where most network marketers are today. It’s already starting to happen, but the people who begin doing this now are going to dominate this industry in the future. This means that for a period of time there is a tremendous window of opportunity for you. If you differentiate yourself right now using these strategies, it will give you an impenetrable competitive advantage that will last a long time into the future. But be forewarned: Each and every month thousands of new distributors and entrepreneurs are discovering just how powerful, and profitable, attraction marketing really is. So if you hesitate… if you allow others to get the jump on you… you’ll experience its power in an entirely different way – a decidedly costly way – as they leapfrog

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The internet allows you to enjoy the benefits of mass communication that were previously only available to large corporations and people with a lot of money. By reaching 10, 100 even 1,000 times the amount of people with the same message for little or even no cost at all, you are able to create MORE results with less work and less time… for once making a truly part time business a reality for the average person with a full schedule and a limited budget.

Prospects and customers flock to those who demonstrate that they’re

knowledgeable about a subject. The key to attraction marketing is a simple two word formula (Teaching Sells) that allows you to effortlessly sell massive quantities of any product or service, in any industry. On the other hand…

Failing to teach and educate your audience makes you invisible to your

prospects – indistinguishable from everyone else. This dooms you to obscurity and a never-ending treadmill of having to fight tooth and nail for every sign up you get, along with the nagging uncertainty of never knowing where you’re going to find your next potential prospect.

Because of the speed, efficiency and number of options available, the

internet has become the primary method for doing research and making purchasing decisions.

The people who are still doing the grunt work of one-to-one

prospecting and daily cold calling are losing their customers and prospects to those who are positioning themselves as valuable resources using the internet.

No matter what business you are in, your job is to become a producer

and distributor of information. The purpose of every internet marketing, traffic generation or advertising method is to distribute your information.

When you become a producer and distributor of information (content)

you’ll get free sales and leads from word of mouth like you’ve never experienced before… eliminating the need for you to spend a fortune or huge amounts of time on advertising or junk “opportunity leads” like other distributors.

The difference between the top income earners in any industry and

everyone else is the way they package and distribute their information.

Being an “expert” for the purpose of lead-generation means knowing slightly more about the topic than the customer. Nothing more. Because of the tremendous leverage the internet offers, you can get

© 2011 80/20 Marketing Inc 70

started right now regardless of your past experience or level of success.

Producing lead-generation content is better than having a license to

print money. It’s free to make and one single piece of content can continue to fuel your business with fresh customers and distributors for months and even years after you produced it. This kind of “residual” traffic effect is not enjoyed by regular sales reps.

If you don’t give people a reason to follow you, they’re going to follow

someone else. By handing out valuable information to people, you will collect all the “orphaned” customers and distributors out there looking for help, rather than losing them to other people who are doing the same.

People equate different types of content with different levels of

knowledge or expertise. Once you’ve gotten started with attraction marketing, there are two ways to predictably and systematically explode your “credibility ranking” (and therefore your income):

1) Create more content 2) Create more “advanced” levels of content

The easiest, fastest and most guaranteed way to become the top

distributor in any program (even if you’re struggling right now) is to produce more advanced levels of content and offer your product/service to people after they’ve consumed your content and have become bonded to you.

The #1 most over-looked (and therefore most powerful) marketing

strategy in the network marketing industry is differentiation. A few ways to differentiate yourself are: Specializing in a niche, putting a different spin on your content, packaging your content in a different format than others, and targeting a different audience.

How to get all the attention your product deserves by simply

“repackaging” it for a different target audience, creating the perception of a totally unique, one-of-a-kind solution that will have people clamoring to buy – even if everyone else is selling the exact same thing you are.

Information marketing allows you to sell your products and services on

a mass scale using the internet while staying 100% compliant with your company’s guidelines -- whereas the traditional “bulldog” style of selling/advertising that leads with a heavy pitch for your product does NOT.

© 20

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