anka standards manual
DESCRIPTION
Logo StandardsTRANSCRIPT
1
2
3
Introduction
Brand IdentityLogotype & MarksTypographyColor Palette
Identity SystemLetterheadBusiness CardEnvelope
AdvertisingStoreProductsMagazine
InteractiveMobile Ap
5
7
15
23
31
4
5
Anka is company known for our top quality fabric and trimmings. At Anka, we believe in providing our customers with the highest quality and best selection for their artistic designs. For that reason, we carry a wide variety of products from around the world. You will be able to find a huge array of imported items; such as ribbons from France, laces from Switzerland, Austrian Swarovski crystals, buttons from Italy and so much more. In addition, our inventory of over a hundred thousand styles grows each day with a constant flow of new products.
Anka understood that our Customers are our top priority. We are always looking to improve the experience for our Customers. Whether you are thousands of miles away, we want to serve you with an unforgettable shopping experience. Through our in-house training, each Customer Service Representative obtains solid product knowledge to answer any questions you may have. Whether you need assistance via phone, fax, e-mail, live web chat or in the retail store, you can be sure that our customer service is here to support you with care. Anka is the brand Customers can trust.
6
7
Brand Identity
8
9
Logo Mark
10
Logo Symbol
R: 76G: 192B: 173
C: 65M: 0Y: 40K: 0
HEX #4CBFAD
R: 35G: 31B: 32
C: 0M: 0Y: 0K: 100
HEX #231F20PSC Black C PSC 3258 C
11
LogoType
R: 35G: 31B: 32
C: 0M: 0Y: 0K: 100
HEX #231F20
Segoe ScriptTypography
Regular
PSC 421 C
12
Typography
Segoe Script Perpetua
Regular Regular
Italic Bold
Italic
Bold Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
13
Color Palette
R: 35G: 31B: 32
R: 76G: 192B: 173
R: 177G: 179B: 181
C: 0M: 0Y: 0K: 100
C: 65M: 0Y: 40K: 0
C: 0M: 0Y: 0K: 35
HEX #231F20
HEX #4CBFAD
HEX #B1B3B5
PSC 421 C
PSC Black C
PSC 3258 C
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15
Identity System
16
17
170 West Tasman DriveSan Jose, CA 95134-1706
tel: 408.526.4000www.anka.com
Letterhead
2p.6
2p.6
51p
66p
18
170 West Tasman Drive San Jose, CA
95134-1706
Tel.408.526.4000Fax. 408.526.4100
www.anka.com
Business Card
2p10 2p10
21p
7p2.4
7p2.4
12p
Perpetua8 pt
19
6p8.4 6p8.4
21p
6p8.4
2p6.8
2p
12p
20
21
Envelope
170 West Tasman DriveSan Jose, CA 95134-1706
29p
2p7.7
51p
2p7.7
R: 177G: 179B: 181
C: 0M: 0Y: 0K: 35
HEX #B1B3B5PSC 421 C
R: 76G: 192B: 173
C: 65M: 0Y: 40K: 0
HEX #4CBFADPSC 3258 C
22
23
Advertising
24
25
Store
26
27
Magazine
Example Magazine Ad.
28
29Products
30
31
Interactive
32
AT&T AT&T
33Mobile App
AT&T
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35