anjali.............................internship report
TRANSCRIPT
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PROJECT REPORT
ON
Online trading portal
at
INFOZ SOFTWARE SOLUTION
Submitted to
In partial fulfillment of the requirement for the award of the
MASTER OF BUSINESS ADMINISTRATION (MARKETING)
Prepared By
ANJALI.RAKESH.CHOURASIA
Reported to: Mr. Mahesh.Chimankar
http://www.google.co.in/imgres?q=IIPM&hl=en&biw=1280&bih=705&tbm=isch&tbnid=w3qiRRvXNyJMyM:&imgrefurl=http://edubhopal.com/edubhopal/colleges/management-colleges/iipm-63.htm&docid=CpCIMN1zhFnaiM&imgurl=http://edubhopal.com/edubhopal/images/2011/01/07/63/iipm_1.jpg&w=600&h=600&ei=-OMDUNPzJsnTrQeNsuSFBg&zoom=1&iact=hc&vpx=685&vpy=343&dur=1878&hovh=225&hovw=225&tx=138&ty=125&sig=113403812953944308070&page=1&tbnh=139&tbnw=139&start=0&ndsp=19&ved=1t:429,r:10,s:0,i:167 -
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DECLARATION
I hereby declare that this report titled Online Trading Portal" is a record of independent
work carried out by me as a part of Post Graduate in Marketing to the Indian Institute of
planning and Management Mumbai it is based on primary and secondary data founded by me
in various department ,books ,magazines and websites .
This is an original piece of work and has not been submitted to any other institution or
university for any purpose.
Place:-Mumbai Anjali.Rakesh.Chourasia
Date:-20th
June 2012 ()
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ACKNOWLEDGEMENT
The work on this project has been an inspiring, often exciting, sometimes challenging, but
always an interesting experience.
At the very outset, I wish to thank Mr. Mahesh Chimankar for giving me the
opportunity to participate in this interesting research project, that helped me gain insights
into the Internet World.
He has supported me with his guidance, insights, encouragement and many a fruitful
discussion on Internet Marketing. I am grateful to him to have spared his time and showing
the patience to our answer our queries. The kindness shown by him, in spite of him being so
busy with his work, is highly appreciated.
I would also like to thank Mr. Rahul Fondsawant , Mr. vinit shah , Mr. Prashant channe
and all my fellow colleagues who supported me at all times. This ensured the prompt
completion of this project.
This acknowledgment would be incomplete without expressing my sincere appreciation to
my parents to have made me stand at this platform.
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Table of Contents
1. Executive Summary
2. Company overview
3. About infozshop
4. Role at infozshop
5. What I learned..?
6. Product line
7. Marketing strategies
8. Targeting and services
9. Why infozshop
10.Competitors
11.Layouts design by me
12.Conclusion
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EXECUTIVE SUMMARY
The new millennium has brought us on the brink of the I.T. Revolution. This revolution has
been aided by the advent of the Internet in a big way. Internet is fast changing the
way people used to do things. Naturally, the same would have an impact on the advertisers.
Internet has been accepted as the most powerful media for advertising due to the absence
of geographical barriers. The advent of the Internet and its subsequent acceptance has once
again challenged the traditional forms of advertising. Advertisers are trying to use the 'net' to
advertise their products and hence 'net' their customers. Thus, with the Internet
gaining prominence, advertising equations are fast changing we would like to study
the impact of Internet on advertising from the customers as well as advertisers views.
There is no question that the growth of Internet advertising is outpacing offline advertising.
As more and more companies realize the real value in advertising their goods and services
online, they are diverting funds from other forms of offline advertising to compensate.
Consequently, the market share of Internet advertising is continually growing while
the market share of offline advertising mediums stagnates or declines.
At the current rate of growth, Internet advertising has already overtaken radio advertising in
spending and market share. While outdoor advertising is also experiencing growth, it is not
growing as rapidly as Internet advertising, and Internet advertising has already overtaken it.
The dominant forms of offline advertising, television, newspapers and magazines, still hold
the lion share of the market, but their market share is expected to decrease slowly over the
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next few years. Some estimations predict Internet advertising will hold as much as 25% of
the global advertising market share by 2015.
The growth in Internet advertising is due to two different factors, more advertisers moving
promotions online and the growing penetration of the Internet itself. Because the Internet is
still a relatively new medium when compared to other long established advertising mediums
like newspapers and television, advertisers have not yet realized the full potential for gain.
In 2008, if youre not on a social networking site, youre not on the Internet. Its as true for
advertisers as it is for consumers. Social networking is the ultimate manifestation of
user generated content, and as such, holds more potential for growth than any other form
of content on the Web today. User Generated Content (UGC) and Social Networks are
transforming the media ecosystem. Gone are the days when power rested in the hands of a
few content creators and media distributors. Gone are the days when marketers controlled
the communication and path between advertisement and consumer. Todays model is
collaborative, collective, customized and shared. Its a world in which the consumer is the
creator, consumer and distributor of content.
Nowadays, anybody with a computer and an Internet connection is ready to start
broadcasting to the whole world, for free. Online tools such as the well known
Blogger make publishing on the Internet extremely easy and accessible to people.
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ABOUT INFOZSHOP
Infozshop.com is the leading B2B, B2C, C2B and C2C marketplace with ecommerce,
classifieds, and social networking features for small & medium businesses. It is a marketplace of
Infoz Software Solution(http://theinfoz.com). It helps millions of buyers and sellers around the
world to trade with each other on a reliable & common platform. Infozshop.com facilitates trade
globally.
Founded in June 2010, Infozshop.com is fast becoming the leading B2B portal of choice for
sellers to showcase their wide range of catalogues and reach out to potential buyers and business
partners in as many as 240 countries.
Mission
"We strive to create innovative products & solutions that help multinational businesses
achieve
their global ambitions"
Values
Customer Success
are passionate about building strong, long-lasting client relationships. This dedication
spurs us to go "above and beyond" on our client's behalf.
are focused on outcomes. Our products & solutions help our clients succeed, however
they measure success.
http://theinfoz.com/http://theinfoz.com/http://theinfoz.com/http://theinfoz.com/ -
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demonstrate this personal dedication to every client, from the largest corporation to
the smallest organization.
Innovation
are forward thinkers. We believe that the application of intelligence, reason andscience can improve business, society and the human condition.
love grand challenges, as well as everyday improvements. Whatever the problem or
the context, every Infozian seeks ways to tackle it creatively to be an innovator.
strive to be first in technology, in business, in responsible policy.
Trust
actively build relationships with all the constituencies of our business including
clients, partners, communities, investors and fellow Infozians.
build trust by listening, following through and keeping their word. rely on our colleagues to do the right thing. preserve trust even when formal relationships end.
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Roles at Infozshop.com
Worked in the RRT (Rapid Response Team)
Was assigned in the User Communications Team which was responsible for onlinemarketing at Infozshop.com i.e taking care of email management system & sms
management.
Rapid Response Team Worked on bugs assigned by the Program Managers.
The bugs were usually quickfixes required to be done quickly.This was to familiarise uswith the codebase.
Worked on adding new minor features.
Market research.
Client handling.
Working out with advertisement departments.
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What I learned?????
The use of subversioning in supporting a huge codebase.
The ownership of the codebase i.e. which team has control over which part of thecodebase.
As a member of team User Communication, i was responsible for online marketing atInfozshop.com
Sending order related emails / sms to the customers.
Sending new release product's email to customers.
Sending browse based recomendations to customers i.e Understanding what a customerwants & sending related stuff.
Sending emails for cart abandonment etc.
Creation of reports like number of emails / sms sent, clicked, opened, open-click ratio,sales per email etc.
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Creation of provider related reports like number of emails/ sms sent using a givenprovider etc.
Integration of project with external API's,Beauty of design patterns i.e how beautifullywe can use them to make our code clean, scalable & structured.
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MARKETING STRATEGIES
Direct Marketing through phone calls and client visit.
Affiliate or Partner program for showcasing our products.
Collaboration with other companies as resellers or Franchise
Organize or Participate in Trade shows
Print media Advertisement in Newspaper, Magazines, Brochers, flayers, banners etc
Social Media Collaboration like Facebook, Twitter, LinkedIn etc
Digital media Marketing, Send daily, weekly or monthly newsletter
Google adWord and other adAgencies collaboration for showing our banners on otherwebsite
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TARGETING AND SERVICES
Target:
Through social media we can target common people who want to create theironline presence. They may be any individual, writer, freelancer, students etc
Through B2B we can target supplier, manufacturer, importer, exporter, tradersetc.. in 5000 categories. They can publish their company profile, services and
products, contact other suppliers.
Through eCommerce we can target all shop owner big or small who want tocreate their online shop and want to start selling their products online through
social media collaboration.
Services:
We want to provide them services for promoting, advertising and branding their
business on online and offline media and help them to grow their business and sell their
services or products through social media collaboration.
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WHY INFOZSHOP???
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COMPETITORS IN MARKET.
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SOME LAYOUTS DESIGNED BY ME:
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Conclusion
To sum up, I found the experience in Company very useful to myself. I have
learnt some basic knowledge of marketing and advertisement In Company , I found
many things are very different from what books said. For instance, managers
tend to use simple method , rather than some more accurate and reasonable
method to evaluate one project. This phenomenon indicates that people would
choose some easy methods rather than complex ones. So, in our study, it is also
important to make the theory clear and easy to handle.