animisme presentation communauté renault remy bourganel_ 130214

Animism as meta design From imaginaire to roadmap

Remy Bourganel | Communauté d’innovation Renault | © 2014


0. Context

We’ve all been like Calvin with HobbesTitre


0. Context

About animismWinnicott: an extension of the mother through transitional objects and transitional spaces Piaget and Freud: a structuring ability to appropriate the world, decreasing from childhood to adulthood. !In animist tribes: a growing ability to become wise, seeking for an harmonious relationship with the world. !Bruno Latour: a capacity to ‘animate the world’, without cartesian duality. Nurit Bird-David: a relational epistemology. That is self-identity among animists is based on their relationship with others. Therefore animists identify themselves to the world, both as within and appart. !In any case, this is a transformation process building on relationships and interdependancies.


1. Engage

Nokia, 2006Anticipates a potential disruption from the combination of increasing number of embedded sensors in smartphones, and the internet-telecom convergence leading towards integration of data as fluids. Aims at exploring emerging meanings of connecting people in this context. The Nabaztab, and the Finish tradition lead to explore animism as a key to innovate within these new conditions. !The ambition is not to develop AI, an embedded spirit, or to enchant (in the sense of magic), but to enchant to engage. In that respect, it was about exploring new metaphors for emerging experiences, and be inspired by some manifestation transforming/evolutive experiences. Engage in new relationships, in new experiences, and develop autonomy progressively. !The aim was to deliver an actionable translation of animism, as a generative tool, as well as a guidance in the form of principles and experience qualities, a roadmap. !This work was co-lead with Nicolas Geraud, @ InProcess at the time.


2. Take it from the experience perspective


3. Create the experience framework

Remy Bourganel | Communauté d’innovation Renault | © 2014Remy Bourganel | Chaire des imaginaires | © 2013

3. Create the experience framework, axis



3. Create the framework, metaphor as design space


3. Create the framework, submetaphor as design space


3. Create the framework, design card


3. Create the framework, design card, intro video


3. Create the framework, design card, description


4. Stimulate concepts generation+classification techno/usage


5. Concepts ranking and clustering experience suites


5. Concepts integration in scenario building


6. Define where to ground the animist experience on?


6. Ground: Connecting people 2.0 > seed, the addressbook 2.0


7. Seed, living addressbook, set of experience spaces


7. Concepts integration, how, experience forms


7. Seed, living addressbook, design principles and roadmap

animisme presentation communauté renault remy bourganel_ 130214

Design