1. WHO WE ARE?

2. WHY WE ARE ANGRY? 3. Im a bird with no wingsOf course Im angry 4. WHAT IS OUR MYSTERY? 5. WHERE WE FLY? 6. MOBILE GAMING 2.0 7. MOBILE GAMING 1.0 MOBILE GAMING 2.0 8. THE RISE OF MOBILE 9. SUCCESS FACTORS 10. FOCUS ON TOUCH SCREENS 11. SIMPLE YETENGAGING CONCEPT 12. RIGHT PRICINGSTRATEGY 13. KEEPING THEPOPULARITY ALIVE 14. HIGH PRODUCTION VALUE 15. THE FACTS/STATISTICS 16. ROVIO ENTERTAINMENT REPORTS 2011 FINANCIALRESULTS07.05.2012 | www.rovio.comTotal revenue amounted to $106,3 million driven by strong growth in game download activity and consumer product sales. 17. Angry Birds Turned Down A $2.25 Billion Takeout Offer From Zynga 18. Some analysts have speculated that Rovios market value could be between $6bnand $9bn 19. ANGRY BIRDS ADDICTION SYNDROME (ABAS) 20. MARKETING STRATEGY 21. TARGET AUDIENCE 22. Our target audience isWidespread, notconcrete >:o 23. Everybody plays it. Its the one game that myfive-year-old son plays with his grandfather.Andrew Stalbow General Manager of North America/Rovio 24. FAN CONNECTION& RETENTION 25. Peter VesterbackaMighty Eagle, Chief Marketing OfficerIf you build a great experience for the fans, you will besuccessful. But if you are more focused on monetizing andyou know, getting money out of peoples pockets, then thatsthe wrong set of priorities. 26. The brand and the fans are @the heart ofeverything we do!Andrew StalbowGeneral Manager of North America 27. The company answers fan mail, responds to Tweets, and takes usersuggestions for levels and new birds seriously.Lets be Lovebirds 28. 5 year old creates latest Angry Birdslevel 29. MERCHANDIZINGGAMES MOVIESTV CARTOONS COMICS 30. Advertising 31. CELEBRITYENDORSEMENT 32. DAVID CAMERONJUSTIN BIEBERSALMAN RUSHDIE PAUL GASCOIGNE CONAN OBRIAN JON HAMMMAD MENS DON DRAPER KYLIE MINOGUE 33. viral & PR 34. ANGRY BIRDS IN THEFUTURE & MAIN CHALLENGES Rovio Entertainment are preparing IPO for 2013, analysts peg their value at $9 billion! 35. Rovios CMO, Vesterbacka, hinted: "When Mario drives a car, it becomes Mario Kart.When Mario flies to space its Mario Galaxy. Our birds will do things, and go tounexpected places. 36. MAIN CHALLENGESTHE VOLATILITY OF THE GAMING MARKETVERY LITTLE BARRIERS TO ENTRY IN THESMARTPHONE GAME DEVELOPMENT INDUSTRY 37. PROGNOSISNext Disney? Hmmm 38. ANGRY PRESENTERS Rana KeskinAysel AltundaLerna Lort Murat zl