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- 1. Upper Intermediate Business English Andrea Velasco Susana Mogro Ral De Wind Mariuxi Orellana Its just what your body needs
- 2. Introduction
- ANGELS SPA: Private limited company.
- Retailing Business.
- Company structure.
- Advertising Campaign.
- Finance Plan.
- 3. Mission of the Business
- To offer an excellent service.
- That satisfies the necessities of our clients.
- The employers are professionals in their area.
- 4. Company Profile
- Service company.
- Created to satisfy body care needs.
- It is based in Ecuador.
- It has 12 employees.
- Principal market: ladies and gentlemen of middle high and high class between 25 and 50 years old.
- 5. Corporate Identity Its just what your body needs
- 6. Organization Chart Managing Director Andrea Velasco Finance Manager Raul de Wind Sales Manager Susana Mogro Secretary Personnel Manager Mariuxi Orellana Security Guard Maintenance Personnel (2) Masseuse (2) Tai - chi Professor Stylist
- Good management of human resources.
- Capacity to absorb increases in demand.
- High quality service.
- Personalized service.
- No direct competition (in Guayaquil).
- High infrastructure costs.
- Its a growing industry.
- No identification of brand.
- High number of services that satisfy the same necessities.
- High initial costs (It requires specialised equipment).
- Low differentiation of the service.
- 9. Advertising Campaign
- Inform our most potential clients about all the services that the company offers.
- Create clients' needs to use our spa.
- Be sure that everybody knows the meaning of Spa.
- Magazines (Hogar and Samborondn).
- T.V. advertisements (Cosas de Casa).
- Internet (Our page: www.angels.com).
- Men and women.
- Between 25 and 50 years old.
- Middle high and high class.
- People that work in an office or home.
- Busy ladies.
- Party to inaugurate the place and invite our potential clients.
- The first month we will offer a promotion.
- We will promote our services in the principal media (T.V. and magazines) to get into the market.
- Then, we will offer flyers.
- The company budget for advertising and marketing is approximately USD 3418,oo per month. This amount is divided in the following parts:
- Magazine (Hogar): USD 1398,oo
- Magazine (Samborondn): USD 720,oo
- T.V. (Cosas de Casa): USD 1300,oo
- 13. Finance Plan
- 14. Operating Costs
- Sales incomes: 130.000
- Sales Costs: 20.000
- Gross Margin: 110.000
- 16. Company Profits
- Short term: be known as the best place for relaxing and have success.
- Middle term : increase the sales and the market participation in 25%.
- Long term: open other Spas in Cuenca and Quito.
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