Angels spa

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<ul><li> 1. Upper Intermediate Business English Andrea Velasco Susana Mogro Ral De Wind Mariuxi Orellana Its just what your body needs </li> <li> 2. Introduction <ul><li>ANGELS SPA: Private limited company. </li></ul><ul><li><ul><li><ul><li><ul><li><ul><li>Retailing Business. </li></ul></li></ul></li></ul></li></ul></li></ul><ul><li>Company structure. </li></ul><ul><li>SWOT. </li></ul><ul><li>Advertising Campaign. </li></ul><ul><li>Finance Plan. </li></ul></li> <li> 3. Mission of the Business <ul><li>To offer an excellent service. </li></ul><ul><li>That satisfies the necessities of our clients. </li></ul><ul><li>The employers are professionals in their area. </li></ul></li> <li> 4. Company Profile <ul><li>Service company. </li></ul><ul><li>Created to satisfy body care needs. </li></ul><ul><li>It is based in Ecuador. </li></ul><ul><li>It has 12 employees. </li></ul><ul><li>Principal market: ladies and gentlemen of middle high and high class between 25 and 50 years old. </li></ul></li> <li> 5. Corporate Identity Its just what your body needs </li> <li> 6. Organization Chart Managing Director Andrea Velasco Finance Manager Raul de Wind Sales Manager Susana Mogro Secretary Personnel Manager Mariuxi Orellana Security Guard Maintenance Personnel (2) Masseuse (2) Tai - chi Professor Stylist </li> <li> 7. <ul><li>Strengths </li></ul><ul><li>Good management of human resources. </li></ul><ul><li>Capacity to absorb increases in demand. </li></ul><ul><li>High quality service. </li></ul><ul><li>Personalized service. </li></ul><ul><li>No direct competition (in Guayaquil). </li></ul><ul><li>Weaknesses </li></ul><ul><li>High infrastructure costs. </li></ul>SWOT Analysis </li> <li> 8. <ul><li>Opportunities </li></ul><ul><li>Its a growing industry. </li></ul><ul><li>No identification of brand. </li></ul><ul><li>Threats </li></ul><ul><li>High number of services that satisfy the same necessities. </li></ul><ul><li>High initial costs (It requires specialised equipment). </li></ul><ul><li>Low differentiation of the service. </li></ul>SWOT Analysis </li> <li> 9. Advertising Campaign <ul><li>Objectives </li></ul><ul><li>Inform our most potential clients about all the services that the company offers. </li></ul><ul><li>Create clients' needs to use our spa. </li></ul><ul><li>Be sure that everybody knows the meaning of Spa. </li></ul><ul><li>Media </li></ul><ul><li>Magazines (Hogar and Samborondn). </li></ul><ul><li>Flyers. </li></ul><ul><li>T.V. advertisements (Cosas de Casa). </li></ul><ul><li>Internet (Our page: www.angels.com). </li></ul></li> <li> 10. <ul><li>Target </li></ul><ul><li>Men and women. </li></ul><ul><li>Between 25 and 50 years old. </li></ul><ul><li>Middle high and high class. </li></ul><ul><li>People that work in an office or home. </li></ul><ul><li>Busy ladies. </li></ul><ul><li>Students. </li></ul>Advertising Campaign </li> <li> 11. <ul><li>Support </li></ul><ul><li>Party to inaugurate the place and invite our potential clients. </li></ul><ul><li>The first month we will offer a promotion. </li></ul><ul><li>Approach </li></ul><ul><li>We will promote our services in the principal media (T.V. and magazines) to get into the market. </li></ul><ul><li>Then, we will offer flyers. </li></ul>Advertising Campaign </li> <li> 12. <ul><li>Budget </li></ul><ul><li>The company budget for advertising and marketing is approximately USD 3418,oo per month. This amount is divided in the following parts: </li></ul><ul><li>Magazine (Hogar): USD 1398,oo </li></ul><ul><li>Magazine (Samborondn): USD 720,oo </li></ul><ul><li>T.V. (Cosas de Casa): USD 1300,oo </li></ul>Advertising Campaign </li> <li> 13. Finance Plan </li> <li> 14. Operating Costs </li> <li> 15. <ul><li>Sales incomes: 130.000 </li></ul><ul><li>Sales Costs: 20.000 </li></ul><ul><li>Gross Margin: 110.000 </li></ul></li> <li> 16. Company Profits </li> <li> 17. <ul><li>Short term: be known as the best place for relaxing and have success. </li></ul><ul><li>Middle term : increase the sales and the market participation in 25%. </li></ul><ul><li>Long term: open other Spas in Cuenca and Quito. </li></ul>Conclusions </li> </ul>