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  • 1. Upper Intermediate Business English Andrea Velasco Susana Mogro Ral De Wind Mariuxi Orellana Its just what your body needs
  • 2. Introduction
    • ANGELS SPA: Private limited company.
            • Retailing Business.
    • Company structure.
    • SWOT.
    • Advertising Campaign.
    • Finance Plan.
  • 3. Mission of the Business
    • To offer an excellent service.
    • That satisfies the necessities of our clients.
    • The employers are professionals in their area.
  • 4. Company Profile
    • Service company.
    • Created to satisfy body care needs.
    • It is based in Ecuador.
    • It has 12 employees.
    • Principal market: ladies and gentlemen of middle high and high class between 25 and 50 years old.
  • 5. Corporate Identity Its just what your body needs
  • 6. Organization Chart Managing Director Andrea Velasco Finance Manager Raul de Wind Sales Manager Susana Mogro Secretary Personnel Manager Mariuxi Orellana Security Guard Maintenance Personnel (2) Masseuse (2) Tai - chi Professor Stylist
  • 7.
    • Strengths
    • Good management of human resources.
    • Capacity to absorb increases in demand.
    • High quality service.
    • Personalized service.
    • No direct competition (in Guayaquil).
    • Weaknesses
    • High infrastructure costs.
    SWOT Analysis
  • 8.
    • Opportunities
    • Its a growing industry.
    • No identification of brand.
    • Threats
    • High number of services that satisfy the same necessities.
    • High initial costs (It requires specialised equipment).
    • Low differentiation of the service.
    SWOT Analysis
  • 9. Advertising Campaign
    • Objectives
    • Inform our most potential clients about all the services that the company offers.
    • Create clients' needs to use our spa.
    • Be sure that everybody knows the meaning of Spa.
    • Media
    • Magazines (Hogar and Samborondn).
    • Flyers.
    • T.V. advertisements (Cosas de Casa).
    • Internet (Our page: www.angels.com).
  • 10.
    • Target
    • Men and women.
    • Between 25 and 50 years old.
    • Middle high and high class.
    • People that work in an office or home.
    • Busy ladies.
    • Students.
    Advertising Campaign
  • 11.
    • Support
    • Party to inaugurate the place and invite our potential clients.
    • The first month we will offer a promotion.
    • Approach
    • We will promote our services in the principal media (T.V. and magazines) to get into the market.
    • Then, we will offer flyers.
    Advertising Campaign
  • 12.
    • Budget
    • The company budget for advertising and marketing is approximately USD 3418,oo per month. This amount is divided in the following parts:
    • Magazine (Hogar): USD 1398,oo
    • Magazine (Samborondn): USD 720,oo
    • T.V. (Cosas de Casa): USD 1300,oo
    Advertising Campaign
  • 13. Finance Plan
  • 14. Operating Costs
  • 15.
    • Sales incomes: 130.000
    • Sales Costs: 20.000
    • Gross Margin: 110.000
  • 16. Company Profits
  • 17.
    • Short term: be known as the best place for relaxing and have success.
    • Middle term : increase the sales and the market participation in 25%.
    • Long term: open other Spas in Cuenca and Quito.
    Conclusions