angels satori & associates
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Angels Satori PresentationTRANSCRIPT
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Angels & Associates Agency
October 2008
Hideko Shinozaki Consulting
Raymond Cole PR
Angels (with Beards of Stars) Satori
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PLAN
WHOLESALES ///01
Showrooms ///02
Market Operations ///03
PRESS/COMMUNICATION ///04
Product Placement ///05
Media Strategy ///06
Background ///07
PRODUCTION ///08
PRESS CLIPPINGS ///09
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WHOLESALES ///01
Handled by Angels(with Beards of Stars)Satori (Claude Serieux) & Hideko Shinozaki.
Using more than 15 years network and experience in designers / luxury retail business.
Focusing on distribution / image CONTROL and CONSISTENCY worldwide.
Specialized in marketing to and from Japan.
Previous experience: Christian Dior, Kris Van Assche,Paul Smith, Yves Saint Laurent, Y3, Juicy Couture…
Clients (territory): Björn Borg White (outside Scandinavia), Mando (outside Japan), DEDEM (France), 2K by Gingham (France)...
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SHOWROOMS ///02
Showroom Organization: Venue, Furniture and Fittings Rental, Set Up, Catering and Sales Team Hiring .
Clients Appointments: Selected worldwide according to the marketing strategy and label positioning, amongst a listing of 300 top doors for designers fashion including the 80 top end shops.
Wholesales:Europe: France, Germany, Austria, Switzerland, UK, Benelux, Italy, Eastern CountriesAsia: Japan, Hong Kong, Singapore, Korea, ChinaNorthern America: USA, Canada
Permanent Paris showroom opening scheduled January 2009.
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MARKET OPERATIONS ///03
Marketing strategy Risks study Market research European Markets’ agents co-ordination. European distribution adapted set-up.
Specialized Territories handled directly: Japan, France and Europe. Territories with subcontractors/partners: China, Northern America.
The main aim of our marketing is to offer to our clients maximum control and consistency of their image and strategic positioning.
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PRESS/COMMUNICATION ///04
Handled by Raymond Cole
Quality editorial
Personalised service
Adaptation to clients needs
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PRODUCT PLACEMENT ///05
Identification of the media that is best suited for your brand.
Using a strong reseau of journalists built over 15 years of experience. Those are known to be the shakers and movers in the fashion business.
Within a well chosen list of fashion journals , business / financial and fashion class a websites worldwide.
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MEDIA STRATEGY ///06
Giving the history behind the brand who and where you are coming from.
Your fashion culture and of course your inspirations , goals for the brand.
Constant contact with the media to inform them of all product progress.
Bringing in the media to discover the brand through appointments and using the materials available brochures, internet and interviews.
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BACKGROUND ///07
15 YEARS IN FASHION COMMUNICATION BUSINESS.
Paris : Ten years in charge of Patrick Cox press office.
Paris: One year in charge of European sales and press activities for
ERROL NYC swimwear.
London : Two years with Vivienne Westwood Press Office.
London : Two years at Jean Bennett PR agency.
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PRODUCTION ///08
Fashion shows (Presentations)
Photo / Video Shooting
Casting
Sound Design
Idea Box, Concepts
Events
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Some Of Our Press Clippings ///09
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MADAME FIGARO France
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GQ SPAIN
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MENSHEALTH GERMANY
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FHM GERMANY
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VOGUE HOMMES INTERNATIONAL
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LE FIGARO MAGAZINE SPECIAL LONDON
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LE FIGARO MAGAZINE SPECIAL LONDON
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FRENCH VOGUE
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WALLPAPER RUSSIAN
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MIXTE FRANCE
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POINTURE France
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LA TRIBUNE France
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GERMAN FINANCIAL TIMES « How to Spend it »
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ZOO MAGAZINE GERMANY