angels pr plan- chula vista, south bay, eastlake
TRANSCRIPT
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ANGELS FOSTER FAMILY NETWORK
PUBLIC RELATIONS PLANCHULA VISTA , SOUTH BAY , EASTLAKE
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PROBLEMSTATEMENT
Many foster children
Place children regionally
Need for more families
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GOALS INCREASEAWARENESS &
PARTICIPATION
STRENGTHENCOMMUNITY
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TARGET PUBLICSENTIRE REGION: CHULA VISTA, SOUTH BAY, EASTLAKE
01 Hispanic Community
Make up majorityof region
04 Current Foster Families
11 Angels families inregion
03 Religious Community
Local churches
02 Navy Families
Naval bases inregion
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Majority Hispanic
Navy bases
Local churches
Angels community
RESEARCH
TARGET PUBLICS SITUATION
Many foster children
in region
11 Angels families
in region
ORGANIZATION
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3 BATHS
PRIMARY RESEARCH
Angels Foster
Family Network’s
information
sessionElizabeth Perlin,
Foster Parent
Educator &
Recruiter
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SECONDARY RESEARCH
CHULA VISTADEMOGRAPHICS
SOUTH BAYDEMOGRAPHICS
SOURCE: SAN DIEGO COUNTY 2013 DEMOGRAPHICS
2013 2013
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PLANRECOMMENDATIONS FOR:
Entire region
Navy families
Hispanic
Current foster families
Religious Community
STRATEGIES
Media outreach
Digital communications
Events
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ENTIRE REGION
City government social media
City media outreach
Share Angels’ information
sessions and events
Digital Communications
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FOSTER FAMILIES
Foster family meetings
Strengthen community
Community Events
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RELIGIOUS COMMUNITY
Reach out to local churches
Present success videos
Informational packages & literature
Guest speakers
Community Events
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Media OutreachDigital Communications
HISPANIC COMMUNITY
Spanish news publications
Bilingual messaging
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NAVY FAMILIES
Navy family support
departments
Feature story of Navy foster
family
Community EventsMedia Outreach
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EXAMPLE TACTIC
CONTENTFoster Parent Spotlight
Multi-purpose infographic
ORGANIZATIONCity of Chula Vista
Community Connectionnewsletter
CONTACT619-691-5296
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Create allnecessarymaterials Contact 3rd
party orgs Wait forresponse
Planmeeting
content &logistics
Contacttargetpublics
Recordturnout
Evaluate
Evaluate
Communications Events
IMPLEMENTATIONTIMELINES & NOTES
Long-termplan
3 months - 1year
Budget: time
Notes
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Readership
Website traffic
Reach of each
platform
EVALUATION
COMMUNICATIONS EVENTS
Sign-in sheets
Interest cards
Emails & surveys
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Questions?
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Thank You!Team members: Madeline Balicoco,Vivian Vy Lam, Angela Martinez,Bo Chen-Samuel, Stefanie Tellez