Annesa collection

BACKGROUND OF COMPANYANEESA COLLECTIONORGANISATION CHARTLOGO OF COMPANY

TAGLINEWE CARE YOUR AURAHVISION- Being a weel-known muslimah clothing company and be a role model to other company

MISIONBEST FOR CUSTOMERSTO ENSURE THE QUALITY OF THE FABRIC AND THE DESIGNS ARE ALWAYS COMPELLING CUSTOMERINSPIRE WOMEN ESPECIALLY MUSLIM TO BE STYLISH AND ELEGANT

THE OBJECTIVESTO ATTRACK MUSLIMAH OUTHERE WITHOUT ACCORDING THEIR AGES TO FOLLOW THE SYARIATHEEDING THE CALL OF ISLAM 90% SOURCE OF INCOME IS THROUGH BUSINESSPRODUCING MUSLIMAH T-SHIRT IN THE LATEST TRENDGENERAL PRODUCT DESCRIPTION

RM 35COTTON FABRICCARDEC FABRICSWOT ANALYSISStrengthAneesa Collection offers a comfortable and lightweight fabrics to use.our muslimah tshirt can be directly applied for the prayer and it is not rare,Fabrics that we used are cotton and cardec fabrics which is are easily rubbed.Neat stitching, as well as the latest design and limited.

WeaknessNo online business experience.No existing customer for new foothold in the online business world.The risk of transmission from supplier rather slow

Opportunity Similar products on the market are not as reliable or are more expensiveLoyal customers The customers prefer to use online shopping services for time-saving and easy.Could extend to overseas.

ThreatService online easily studied by competitors like the price offered.Competitors offering lower prices.Competitors offer more attractive and latest design.

Order Muslimah T-shirtsDeliver to our customerSatisfied customerBUSINESS STRATEGYOPERATIONCost Of Good Sold (COGS)Aneesa CollectionCompetitive AdvantageLower CostDifferentationCompetitive EdgeBroad TargetNarrow TargetPorters Generic StrategiesSEGMENTATIONOur team have divided a market into homogeneous segments based on certain criteria which is :1) Age (focus on children, teens, and adults)- specially designed for children looking presentable elegant and impressive- usually teens looking for delicate fabrics as it is comfortable and can be worn at anytime- adults need casual and simple designs for outdoor activities and leisure

TARGET / MARKETMass targeting Lazada, the Malaysian online shopping mall that offers various product included fashion customer can see our product and they can order any time at our company Aneesa Collection

13POSITIONINGAn effort to influence consumer perception of a brand or product relative to the perception of competing brands/products Aneesa Muslimah Tshirts conscious about muslimah aurah, this can be seen in our tagline we care your aurah this mean when the consumers think in terms of comfortable clothes,this positioning will attract consumers to buy Aneesas Muslimah Tshirts and creates brand loyalty among themMARKETING TACTICSPRODUCTa) Quality of product> Aneesa Muslimah Tshirts consists of 100% cotton material, TC26 180g and Cardec which is comfortable to wear> Casual and simple designs for outdoor activities and leisure.b)BrandingAneesa is our brand with our tagline we care your aurah Aneesa is easy to pronounce, recognise, and rememberwith a good quality of product and take care about customers needed, its enough to customer used our product

c)LabellingAneesa in Islam refers to women with our tagline we care your aurah , muslimah can choose a suitable clothes to wear

>

PLACE / MARKETING DISTRIBUTION

We are doing online business, from that we can supply our products to any customer, at any where in our country

PROMOTIONHow to inform our products to customer?How and where they can get it?Internet access such as facebook, instagram, whatsapp and blog we will update our latest product, so customer will know about our product through our page, customer only have to pm us or whatsapp.PRICEHow we determine our price?quality of our product that is comfortable and suitable to all ages will make customer choose our product even if they have to pay higher prices Aneesa Muslimah Tshirts consists of 100% cotton material, TC26 180g and Cardec which is comfortable to wear for outdoor activities and leisure.

FINANCIAL ASPECT

How much capital is needed?RM 10 000- include cost of implement project such as bills of telephone, electricity, and Wi-Fi, cost material order.

How and where to get the money?- We agreed to use our own capital from partner.- Each partner invest about RM 1000. - We also decide to make loan with MARA (RM 10 000)