andy jordan · kngy˜fm ˚energy 92.7 fm˛ ˚top 40˛ andy jordan in brief air personality - san...
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Founder/Creative Director : (2018-2019) Branded and founded a content incubator designed to create visual content that is optimized for action. Needle Space Labs is an agency about creating agency, helping thread the needle for businesses in search of an accessible external-facingnarrative, and for purpose-driven organizations in need of creative vision and identity.
NEEDLE SPACE LABS, BERKELEY, CA
Head Of Multimedia : (2018) Jump-started Cloudflare’s video efforts, working cross-functionally with COO, creative/design, brand, product-marketingand events to lay the foundations for Cloudflare’s visual-storytelling capacity. “Resident-journalist” charged withevangelizing the ROI of video marketing and strategizing content for a fast-growing start-up aiming to help build a better Internet.
CLOUDFLARE, SAN FRANCISCO, CA
Senior Director Of Multimedia - (2015 –2018)Led Multimedia Studio of B2B enterprise software company, Splunk. Oversaw digital multimedia content for external-facingand internal marketing efforts. Led team of visual storytellers, animators, and editors to bring to life the story of machine data and Splunk, driving brand awareness, industry thought-leadership, and contributing towards leadgeneration.•Provided overall strategic guidance and management of
Splunk’s dedicated in-house multimedia studio and
production team.
• Analyzed market needs by segment, determining
opportunities, and gathering deep feedback from
internal and external stakeholders; ran alpha and beta
testing processes.
• Performed outbound marketing, leading launch
planning and working cross-functionally with various
teams.
SPLUNK, SAN FRANCISCO, CA
EDUCATION
www.andyjordan.org
www.theneedle.space
www.linkedin.com/in/asitwere
LINKS
CREATIVE DIRECTOR & VISUAL STORYTELLER
TV, Internet, Radio
Multimedia Production
Coaching & Mentoring
Writing
Journalism
Marketing
Thought Leadership
Social Media
Change Management
Reporting
Storytelling Branding
Team Building
Strategic Communications
Operations
Social Media
Innovation
Public Relations Messaging Strategy
AREAS OF EXCELLENCE
WORK EXPERIENCE
ANDY JORDANBerkeley, CA
I
• Directed creation of content across field,
customer, product, solutions, event and thought
leadership marketing.
• Increased Splunk’s video views from 500k to
over 2 million per year, with average
engagement at over 2 minutes per video.
• Elevated the Splunk visual narrative to help
drive stock from the 30s to over 100.
• Responsible for driving the team that ideated
and executed Splunk’s “Million Data Points”
diversity and inclusion campaign.
(2013 – 2015) Led overall strategy and execution for multimedia digital content, including customer, product, enablement, and fieldevent marketing videos.• Established and executed DAMS and CDN best practices.• Oversaw 150k Capex, and 350k annual Opex, FT headcount, and team of contractors.• Innovated video production by researching, developing, and implementing new video delivery methods and storytelling methodologies, including light boards, whiteboard animations, and interactive videos.• Co-led social media team
DIRECTOR OF MULTIMEDIA - SPLUNK
SPLUNK, SAN FRANCISCO, CA - CONTINUEDBACHELOR OF ARTS IN COMPARATIVE LITERATURE & ANCIENT GREEK Magna cum laude; Phi Beta Kappa – Athens
UNIVERSITY OF GEORGIA
San Francisco, CA
San Francisco, CA
KQKE RADIO “THE QUAKE”,
Coursework: Oral Interpretation, Intercultural/Interpersonal Communication, Professional Writing, Voice, MassCommunications Theory & History
EMERSON COLLEGE
U.S. Journalist Exchange Fellow- South Korea
THE EAST WEST CENTER
Asia-Pacific Journalism Fellow - Taipei, Bangkok, Singapore, Honolulu
THE EAST WEST CENTER
Science Journalism Fellow in Biological/Genetic Studies - Woods Hole
MARINE BIOLOGICAL LABORATORY
Sta� Multimedia Producer/Reporter- (2007 – 2013)
STAFF AFTERNOON DRIVE NEWS ANCHOR for Air America a�liate-
San Francisco, CA
TECHTVSTAFF SEGMENT PRODUCER/REPORTER -
Mill Valley, CA
AMERICAN COMMUNICATIONS FOUNDATIONSTAFF PRODUCER – SCIENCE & TECHNOLOGY-
KQKE "THE QUAKE'S" LGBT RADIO TALK SHOWEXECUTIVE PRODUCER/HOST for “Shake”,
KQED TV (PBS)STAFF PRODUCER/REPORTER-
San Francisco, CA
CNNPRODUCER/WRITER/ANNOUNCER -
Atlanta, GA
CNNSTAFF ANCHOR/CORRESPONDENT/WRITER/EDITOR -
Seoul, Korea
KBS (KOREAN BROADCASTING SYSTEM)STAFF CONSULTANT/PRODUCER/ANCHOR -
Managing Editor for video brand of Wall Street Journal's A-Hed front page feature; rebranded and strategized content,ensuring maximum exposure and engagement. Managed large-scale event multimedia coverage for politicalconventions, World Economic Forum in Davos, and CES generating hundreds of videos under extreme deadline pressure.• Created first-of-its-kind wonky tech franchise centered around odd stories of man meeting machine.• Managed WSJ's Multimedia Olympics Coverage from London,
creating and managing award-winning coverage from the games
and fringes.
• Reported from 2008 and 2012 Campaign Trails, creating
experiential visual narratives centered around characters in
weeds of political scene. • Led WSJ's "Cutting Back" Multimedia
Series from Europe's financial crisis, as only one-man-band to
visit all PIIGS nations, creating stories focused on those directly
affected by austerity campaigns.
• Reported for "Andy Jordan's American Journey," driving cross-
country in eight days to find Obama-era green jobs, providing all
shooting, reporting, and editing.
• Reported and produced for WSJ's Documentary Unit.
• Established scalable one-man-band production workflows
as WSJ's first video-reporter hire.
THE WALL STREET JOURNAL, NEW YORK, NY & SAN FRANCISCO, CA
EDUCATION & FELLOWSHIPS
EARLIER CAREER SUMMARY
WORK EXPERIENCE
KNGY-FM (ENERGY 92.7 FM) (TOP 40)
ANDY JORDAN IN BRIEF
Air Personality - San Francisco, CA
KZQZ-FM (Z 95.7 FM)Air Personality - San Francisco, CA
WSTR-FM (STAR 94)Air Personality - Atlanta, GA
WFOX-FM (FOX 97) (OLDIES)Air Personality/News Anchor - Radio Atlanta, Georgia
WPUP-FM/WRFC-AM ROCKAir Personality/News Anchor - Radio Atlanta, Georgia
WGMG-FM (MAGIC 102) (AC)News Director/Anchor- Radio Atlanta, Georgia
WMSL-FM (AC)Air Personality, Public A�airs Director- Radio Atlanta, Georgia
WNIV-AM (AC)Air Personality, Public A�airs Director- Radio Atlanta, Georgia
WAEC-AM (AC)Air Personality, Public A�airs Director- Radio Atlanta, Georgia
ADDITIONAL RADIO EXPERIENCE
Passionate storyteller and driven leader offering a unique
combination of expertise across technology, content/storytelling,
and team leadership.Highly skilled in building/scaling operations,
driving operational rigor and efficiencies, solving complex
problems, and collaborating to reach people while having a
meaningful impact. Dynamic professional with multinational
experience and keen ability to drive growth in media.
Demonstrated success in driving market requirements into
production planning for major tech and media brands. Data-driven
and inclusive leader credited for ability to synthesize market trends
and effectively lead the strategy and rigorous execution of
marquee multimedia content and communications. Analytical and
creative, with proven ability to engage large audiences. Team-
builder who brings people together, strives to inspire, effect
positive change and make the world a better place. Creative
professional recognized for developing and managing marketing
programs in fast-paced integrated marketing environments.
Provide vision and leadership for results-oriented public relations
programs. Critical thinker with a track record of excelling in
cross-functional teams and driving direction and development for
creative strategy, plans, and execution. Consistently deliver
highly-engaging, quickly-deployed content.