android presentation
TRANSCRIPT
Andrew Farr, Robert Golden, Brendan Fischer
What is an Android?
Android Operation System
• Mobile Operating System• Tech Companies + Mobile Companies• User Improves the Product• Software Development Kit (SDK)• Application Programming Interface (API)
Android Architecture
• Battery Life Management
Manages apps, closing them if necessary
Shows how apps consume power
Consumer Benefits of Android
• Handwriting Technology
Allows you to write with your finger or a stylus
Great for large hands
Consumer Benefits of Android
Consumer Benefits of Android
• ApplicationsGoogle makes creating apps easier
Consumers access more apps than ever
• TalkToMeSpeak into phone in one language
Phone repeats in up to 7 different languages
Perfect for international business
Android in the Business World
Android in the Business World
•Locale
GPS turns off ringer and changes wallpaper
Perfect for board meetings
Android in the Business World
•Improved Note Taking
Uses a Smart Pen
Write on paper, shows up on phone
Improves information mobility
• http://www.youtube.com/watch?v=RDjkca3IXm0&feature=related
Biggest Challenges
• Separation from competitors• Android is not a phone• Availability in different markets
Challenges
• Ease of Use of different available phones• Non-google syncing• Gaming capabilites• How does Anroid Match up to Android? Tie?
Growth
• Percent of U.S. Smartphone shipments• Globally Android Shipments• Competitive Strategy:– App Democracy– Flash player– Large number of different phones– Carriers
Competitors
VS.
Discussion Topics
• Does anyone feel more inclined to buy an droid versus competitors? Why or why not?
• What strategies might help Android separate themselves from competitors?
• Do think there are some challenges we might have not mentioned yet?
• Managerial effects? Worth paying for internet restrictions?