android ecosystem awash with pirates · android ecosystem awash with pirates carl howe, yankee...

Yankee GroupSeptember 2011

1

Android Ecosystem Awash With Pirates

Carl Howe, Yankee GroupMaggie Taylor, Skyhook


2

Today’s Main Takeaway


3

Agenda

What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations


4

Android Lags iPhone in Paid Downloads, But Not In Free Ones


5

Agenda



6

Methodology

Online surveySurvey sample pulled from the top 250 paid Android app developersSurvey conducted between March 30 and May 4, 2011


7

Agenda



8

Piracy Forums and BitTorrent Sites Are The Largest Sources of Republished Apps


9

Developers See Republishing Android Apps As “Very Easy”


10

Half of Developers Believe Some of Their Users Are Using a Pirated Copy


11

Android Developers Have Problems With Current Anti‐Piracy Solutions


12

Lax Regulations and Piracy Cost Developers Real Money


13

Agenda



14

Three Steps Google Could Take To Reduce App PiracyStep 1: Require Market Certification


15

Step 2: Provide Online Payment Receipts


16

Step 3: Include Code Obfuscation for Distribution


17

Agenda



18

Conclusions and Recommendations

Developers can still make money on apps by:Making apps ad‐supportedDistributing free apps that use in‐app payments for revenueTurning apps into subscriptions

App developers will have to live with Android piracy for the foreseeable future, at least until Google takes some steps to reduce piracy. In the meantime, app developers can bypass some piracy issues by adopting different business models.


19

Questions & Answers

Carl Howe, Yankee GroupMaggie Taylor, Skyhook


20

Thank You

Carl Howe, Yankee Group

Maggie Taylor, Skyhook

Read analyst blogs at blogs.yankeegroup.com

Fan Yankee Group at facebook.com/yankeegroup

Follow us on Twitter: @YankeeGroup

android ecosystem awash with pirates · android ecosystem awash with pirates carl howe, yankee...

Documents