Web 2.0 for the 3.0 NGO

Andrian Lee

AsiaPay Philippines

Who we areAsiaPay provides one of the most comprehensive, secure, cost-effective payment solutions and services to banks, merchants and individuals.

First in Asia• First leading electronic payment service provider and gateway

solutions provider in Asia

• Currently serving 10 leading banks in HK / Asia

• Serving over 2,000 leading merchants in HK / Asia

•Market leader in HongKong, now expanding to the rest of Asia.

First in the Philippines• The premier payment and eCommerce solutions provider affiliated with the leading Philippine credit card acquirer: Equitable Banco de Oro

• PesoPay – the first eCommerce payment service to Merchants

• eCharity – the first to enable the non-profit organizations to receive online donations

• First to partner with four largest international credit cards: Visa, MasterCard, American Express, and JCB.

Financials & Merchant Partner Reference

Financials & Merchant Partner Reference

Financials

eBusinesses

Philippine Developing Economy Snapshot

Population: 90,000,000Per Capita Income (GDP): $1,007Mobile Users: 37,000,000 (40%)Prepaid Mobile User: 97%ARPU Per User: USD $7Internet Users: 9,000,000 (10%)Internet Café Users: 85%ARPU Per User: USD $8

(IDC, CIA, Philippine industry sources)

Philippine Youth Snapshot

Population under 21: 45,000,000 (50%)Technology adoption driven by youth

Urban youth technocentric spend dominance:Disposable Income Spent Online: 29%Disposable Income Spent Mobile: 27%Technocentric Spend: 57%

(Philippine National Census, McCann Inter-Generational Study)

Philippine Overseas Workers Diaspora

Number of workers abroad: 9,000,000 900,000+ deployed yearlyNumber of countries where Filipinos are deployed: 190 countries$12.8 billion USD remitted back to Philippine economy in 2006Online mobile is the dominant and most affordable communication channel between parents & siblings abroad and family left behind

(POEA)

Philippine technoculture trends

Small and incessant content:rise of Web 2.0 content sachets

Creation of virtual communities through Web 2.0 apps Socialization via content sachets

(sns, video, chat, microblog)Communities building around content aggregatorsMobile will be the offline community tool

Top Sites of the Philippines(from Alexa.com)

1. Friendster - leading global social network emphasizing genuine friendships and the discovery of new people through friends. friendster.com

2. Yahoo! - Personalized content and search options. Chatrooms, free e-mail, clubs, and pager. yahoo.com

3. YouTube - a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! youtube.com

4. Google.com.ph - google.com.ph

5. Google - Enables users to search the Web, Usenet, and images. google.com

6. Multiply.com - multiply.com

7. Microsoft Network (MSN) - Dialup access and content provider. msn.com

8. Megaupload - a "leading website of the world" for transferring files easily, with complete security and free of charge. megaupload.com

9. Imeem.com - IMEEM is an online community where artists, fans & friends can promote their content, share their tastes, and discover blogs, photos, music and video. imeem.com

10. Wikipedia – online collaborative encyclopedia. wikipedia.org

11. Blogger.com - Free, automated weblog publishing tool that sends updates to a site via FTP. blogger.com

12. Myspace - Social Networking Site. myspace.com

13. Photobucket - image hosting and photo sharing. photobucket.com

14. Rapidshare.com - rapidshare.com

15. Microsoft Corporation - Main site for product information, support, and news. microsoft.com

16. NBA.com - The official site of the National Basketball Association. Includes news, features, multimedia, player profiles, chat transcripts, schedules and statistics. nba.com

17. Jobstreet.com - jobstreet.com

18. Friendster-layouts.com - friendster-layouts.com

19. Windows Live - Search engine from Microsoft. live.com

20. Crunchyroll.com - crunchyroll.com

Statistics

Statistics

Small and incessant credit:credit card sachet

Rise of wireless & mobile devices accepting credit card transactionsSachet payment plans for customers using credit cards:Ubiquitous recurring payment schemesCreation of digital content marketplaceInstallment payment in non-traditional categoriesSuddenly, whole premium categories are affordable to mass market

In the Philippines, it In the Philippines, it takes 6 months or 24 takes 6 months or 24 weeks typically for an weeks typically for an organization to launch organization to launch

an online projectan online project(Based on informal survey of PH

marketing professionals and inputs of Equitable eCommerce division)

Reasons Why?Reasons Why? Lack of knowledge and framework; still think that Amazon and superstore concept are the biz models

Consequently, they are unsure or uncertain of what execution to adopt since there are extremely few local examples of success

Unregulated IT industry that tend to lengthen development cost and time to take advantage of unsuspecting companies

eCommerce and shopping cart knowledge almost unknown; most web design technology still the same as late 1990s

Threat to NGOsThreat to NGOs Online initiative maybe championed without understanding how implement However, it may take a long time to activate their project and delay the start of donation revenue stream. NGO gets tired and discouraged, failing to champion project within organization. Online initiative fails

Share Knowledge /Share Knowledge /Empower NGOsEmpower NGOs

Encourage NGOs that online donations can be up in 1 week instead of 24 with speed and decisiveness Develop showcase examples of how it can be done

eBigay is eAsy as ABC strategyeBigay is eAsy as ABC strategy

eBigay is eAsy as eBigay is eAsy as AABCBCAA. Web 2.0 it! Don’t build a website; be seen and

heard instantly in web 2.0 communities where your donors are

Your organization instantly has an online presence and audience

Nike, Starbucks, Adidas and the most innovative companies are doing it, so why aren’t you?

Why is Starbucks promoting its coffee and coupons in social networking sites?

Why does Nike’s free profile in Myspace.com lead to its shopping page?

Why does Motorola get more visits in Web 2.0 than its official website?

Why does WWF promote their cause in Web 2.0 sites?

Why does Greenpeace’s free profile in MySpace.com lead to its donation page?

Because the potential donors are Because the potential donors are already in Web 2.0!already in Web 2.0!

Your potential donors are living in Web 2.0 community; just join and don’t reinvent the wheel

It's FREE: no fees, no hosting, no massive project expense; can be done in hours

Interact directly with your target donors, supporters, and volunteers

Use whole range of content-driven communities to match your organization (social networking, media, blog, music)

Use the most visited websites as your eBigay launch pad (Yahoo, Google, Multiply, Friendster, MySpace, Flickr, BlogSpot, YouTube, and more)

You can also use You can also use Reconnect.org.ph as your Web Reconnect.org.ph as your Web

2.0 portal2.0 portal

Reconnect.org.phReconnect.org.ph

It is web community that brings together non-government organizations and donors.

With Reconnect, you now have a venue that offers you the opportunity to share information and news about your organization and activities.

You now have a means to reconnect with donors whose contribution can mean the difference between seeing your projects coming to fruition or coming to a halt.

Benefits To YouBenefits To You

Create awareness about your organization and your cause(s) in a medium that reaches both local and overseas Filipinos.

Enhances your legitimacy because you open your organization to a larger donor base.

For a minimum fee, you can enjoy the advantage of being heard and getting access to donor support. Subscription packages are as follows:

eBigay is eAsy as AeBigay is eAsy as ABBCC

BB. Shopify your existing website Using your existing website for

the donation and checkout pages Use PesoPay Paycart to transform

any webpage into a shopping / donation page

Place hyperlink in your Web 2.0 front pages to go to your online donations enabled website

Friends of the Earth donation pageFriends of the Earth donation page

eBigay is eAsy as ABeBigay is eAsy as ABCCCC. PesoPay Manages and

Secures your eBigay Totally You manage your online

donations via PesoPay You control security and fraud

directly with PesoPay You can focus on expanding

marketing

eBigay is eAsy as ABCeBigay is eAsy as ABC

A. Web 2.0 it! / Reconnect it!Now, I know your organization

B. PayCart it!Now, I can shop / donate online

C. PesoPay it!Now, I can donate securely online

eBigay before PesoPay:

24 weeks for your Organization

A. Fix Product Website: 3 months

1 month planning

1 month web development

1 month revision & approvals

B. Fix Shopping Cart: 1 month

2 weeks to evaluate

2 weeks to integrate to your website

C. Fix eCommerce: 2 month

1 month to develop transaction reporting tools

1 month to develop admin and security tools

eBigay is eAsy as ABC:

1 week for your Organization!

A. Create Your Product Web 2.0 Profile: 1 to 3 days

1 day or less to plan

1 day or less to prepare images & text

1 day or less to upload & launch

B. Turn On Your PayCart: 1 day1 day upload shopping page and

create link

C. Activate Your PesoPay: 1 day1 day to test and be ready to

receive online transactions!

eBigay before PesoPay

A. Expensive investment. Philippine merchants had to develop an eCommerce payment and security facilities from scratch.

B. Large hold deposit. The acquiring bank required at least Php 500,000 deposit to safeguard business risk of signing up a new online merchant.

C. 4.5 % MDR. 4.5 % Merchant Discount Rate (MDR) has been the prevalent rate of the Bank for eCommerce.

eBigay now with PesoPay

A. No investment. Philippine merchants can enjoy PesoPay eCommerce account with full control of transaction management and security.

B. No hold deposit. Total deposit is now waived because PesoPay system is present, charging is pay as you go.

C. Same MDR plus small fee. Still 4.5% MDR plus PesoPay service fee.

eBigay is eAsy!Web 2.0 for the 3.0 NGO

Andrian Lee

AsiaPay Philippines