andrew veles product design is about the process
TRANSCRIPT
PRODUCTDESIGNis about the process
ANDREW VELES PERFECTIONIST
PRODUCT DESIGN
01 PRODUCT THINKING
�e way ofhow it works
UXDESIGN
PRODUCT THINKING
PRODUCTMANAGEMENT
�e way ofhow it manages
�e way of howyou can get money
A GOOD DESIGNERis Dribbble-ready
02 PRODUCT THINKING
IDEA PROTOTYPES USER STORIES ART DIRECTION SPECIFICATIONS SOLUTION FLOWS
WIREFRAMES PORTRAITS FUNCTIONALITY UI DESIGN TESTING SITEMAP FRONT END
MANAGEMENT BACK END ANIMATION RESEARCH SERVICE SKETCHING
A GOOD PRODUCT DESIGNERis ProductHunt-ready
03 PRODUCT THINKING
IDEA PROTOTYPES USER STORIES ART DIRECTION SPECIFICATIONS SOLUTION FLOWS
WIREFRAMES PORTRAITS FUNCTIONALITY UI DESIGN TESTING SITEMAP FRONT END
MANAGEMENT BACK END ANIMATION RESEARCH SERVICE SKETCHING
REALLY!? CODING?
04 PRODUCT THINKING
UI DESIGNWIREFRAMINGRESEARCH CODING MANAGEMENT
Yeah, a bit
A GOOD PRODUCT DESIGNER
SUPPOSES A LOT.THINKS A LOT.WORKS A LOT.FOCUSES A LOT.
05 FOCUS
PRODUCT DESIGN IS ABOUT
FOCUS
06 FOCUS
PRODUCT THINKING
�e way of howyou can get money
PRODUCT DESIGNER
07 FOCUS
STARTING POINT
IDEA
PORTRAITS
USER STORIES
FUNCTIONALITY
SPECIFICATIONS
SITEMAP
FLOWS
WIREFRAMES
PROTOTYPES
ART DIRECTION
UI DESIGN
TESTING
SOLUTION
PRODUCT THINKING
�e way of howyou can get money
THE WHOLE PROCESS
08 FOCUS
NOW I’M FOCUSING ON IDEA
PORTRAITS
USER STORIES
FUNCTIONALITY
SPECIFICATIONS
SITEMAP
FLOWS
WIREFRAMES
PROTOTYPES
ART DIRECTION
UI DESIGN
TESTING
SOLUTION
USERS USER STORY ADPROTOTYPEFUNC WIRESSPECS FLOWS
NOW I’M FOCUSING ON
�is is the Product Designervision of the product
THE WHOLE PROCESS
09 FOCUS
SITEMAP
LIFECYCLE
10 PROCESS
WORK
REVIEWTHINK
IMPLEMENTATION
On this stage you can’tconnect two di�erent screens
Everything goesright, but...
AS IT IS
11 PROCESSIDEA
PORTRAITS
USER STORIES
FUNCTIONALITY
SITEMAP
FLOWS
WIREFRAMES
PROTOTYPES
UI DESIGN
TESTING
SOLUTION
REBRANDharder than you think
ani
mat
ion
is to
o he
avy
that
’s w
hy w
e ne
ed cod
ing
butt
on d
oesn
’t w
ork
can’
t con
nect
scr
eens
12 PROCESSIDEA
PORTRAITS
USER STORIES
FUNCTIONALITY
SITEMAP
FLOWS
WIREFRAMES
PROTOTYPES
UI DESIGN
TESTING
SOLUTION
IDEA
PORTRAITS
USER STORIES
FUNCTIONALITY
SPECIFICATIONS
SITEMAP
FLOWS
WIREFRAMES
PROTOTYPES
ART DIRECTION
UI DESIGN
TESTING
SOLUTIONREBRAND
POOF. I’M DEAD
13 PROCESS
THIS THING
A PRODUCT DESIGNER WILLDESIGN THE SOLUTION, UNTILTHE PROBLEM CHANGES.
14 PROCESS
OUR GOAL IS
15 PROCESS
TIME
PRODUCTGROWTH
When the Product Designerwas hired
STABLE GROWTH
THE JEDI WAY
16 EXAMPLE
MOBILE APP
17 EXAMPLE
BEFORE AFTER
PROCESS
18 EXAMPLE
DESKTOP APP
19 EXAMPLE
BEFORE AFTER
LOGO
20 EXAMPLE
BEFORE AFTER AAAAFTER
CONCLUSION
BUILDING FEATURES IS EASY,BUILDING THE RIGHT FEATURESFOR THE RIGHT PEOPLEIS CHALLENGING.
21 PROCESS
ANDREW VELES PERFECTIONIST
PERFECTIONIST.AGENCY
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