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TREND ASSESSMENT REPORT ANDREW MCGRAW Massive Open Online Courses (MOOCs)

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Page 1: Andrew McGraw - Trend Assessment

TREND ASSESSMENT REPORTANDREW MCGRAW

Massive Open Online Courses(MOOCs)

Page 2: Andrew McGraw - Trend Assessment

MOOC History

Advancements in TechnologyComputer Science Department at Stanford2011: Artificial-IntelligenceCoursera,Udacity

Page 3: Andrew McGraw - Trend Assessment

Reach and Scope

Traditional vs. Online education Engaging Isolation Interactive

Corporate Applications Training Benefits

Revenue Streams

Page 4: Andrew McGraw - Trend Assessment

Marketing Impact

MOOCs are Marketing Content Marketing Public Relations Branding

Learning OutcomesUser Data

Page 5: Andrew McGraw - Trend Assessment
Page 6: Andrew McGraw - Trend Assessment

Example #1: Instreamia

Content MarketingSpanish MOOCTraditional Classroom Materials

Page 7: Andrew McGraw - Trend Assessment

Example #2: Bank of America

Khan AcademyPersonal Finance EducationLow Customer SatisfactionPublic Relations/Brand Builder

Page 8: Andrew McGraw - Trend Assessment

Expert Opinion

MOOCs need to engage participantsApplication for Science and Engineering

MajorsUniversity Business vs. Learning Business

Page 9: Andrew McGraw - Trend Assessment

Future Trends and Impact

Data AnalyticsInternational DevelopmentHigher Education ReformCorporate Training

Page 10: Andrew McGraw - Trend Assessment

Summary

MOOCs are not fully exploited

Multiple ApplicationsMOOCs are Marketing


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